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Dissertations / Theses on the topic 'Customer services. Consumer goods'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Hofmann, Nadine Elisabeth. "Testing a heuristic that determines customer service level in a two-echelon inventory system." Thesis, University of British Columbia, 1985. http://hdl.handle.net/2429/24399.

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The purpose of this thesis is to test, via a GPSS simulation, a heuristic developed by B.A. Rosenbaum. The heuristic determines the level of service a customer receives in a multi-echelon inventory system. The system consists of one central Distribution Centre (DC) which is the source of supply for eight Regional Distribution Centres (RDC's), which themselves are the source of supply for customer demand. Service is defined to be the fraction of demand met from on-hand stock at the location where the order is placed. Two distinct sets of tests on the heuristic are performed in this thesis. Fir

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2

Hellstedt, Anna, and Erica Stors. "Kundinvolvering vid utveckling av tjänster : En studie om franchisetagare och kontorschefers syn på kundinvolvering inom fastighetsmäklarbranschen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21751.

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Syfte: Syftet med denna studie är att undersöka hur existerande NSD-teori kan bidra till förståelse av kundinvolvering av sällanköpsvaror i säljande organisationer. Metod: Vid genomförandet av denna studie har en kvantitativ forskningsmetod tillämpats med ett deduktivt tillvägagångsätt. Den empiriska undersökningen genomfördes via en webbaserad enkätundersökning som sändes ut till 598 franchisetagare och kontorschefer inom fem av de åtta största fastighetsmäklarföretagen i Sverige. Erhållen data analyserades därefter med hjälp av statistikprogrammet SPSS där en faktoranalys, klusteranalys samt

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3

Tanwari, Anwar U. "Impact of business forecasting on demand planning. A strategy for improving business forecasting and reducing inventories throughout the supply chain for fast moving consumer goods in the Middle East market." Thesis, University of Bradford, 1999. http://hdl.handle.net/10454/4336.

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Poor quality of information and forecasting create a number of problems for manufacturing companies, such as poor planning of products and insufficient service levels, which leads to increased inventory and stock holding or stockouts and increased total costs. Cussons (UK) Limited is experiencing precisely these problems. Apart from these problems normally associated with forecasting demand for fast moving consumer goods there is an additional problem of reconciling the Western calendar with the Muslim calendar, and a recognition of the effects that Muslim religious holidays, as oppose

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4

Tanwari, Anwar Uddin. "Impact of business forecasting on demand planning : a strategy for improving business forecasting and reducing inventories throughout the supply chain for fast moving consumer goods in the Middle East market." Thesis, University of Bradford, 1999. http://hdl.handle.net/10454/4336.

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Poor quality of information and forecasting create a number of problems for manufacturing companies, such as poor planning of products and insufficient service levels, which leads to increased inventory and stock holding or stockouts and increased total costs. Cussons (UK) Limited is experiencing precisely these problems. Apart from these problems normally associated with forecasting demand for fast moving consumer goods there is an additional problem of reconciling the Western calendar with the Muslim calendar, and a recognition of the effects that Muslim religious holidays, as opposed to Chr

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5

Bhatia, Namita. "Return policies for customer purchases." Restricted to subscribing institutions, 2004. http://proquest.umi.com/pqdweb?did=790246201&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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6

Davis, G. Scott. "Customer satisfaction for professional Services Group, Inc. development of an online customer satisfaction survey /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003davisg.pdf.

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7

Farquhar, Jillian. "Customer retention in retail financial services : an exploratory study." Thesis, University of Leicester, 2002. http://hdl.handle.net/2381/4616.

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This investigation is concerned with how financial services retailers approach the retention of customers. Markets for financial services have become saturated, competition has become fiercer and consumers have gained greater confidence in the consumption of financial services. Traditional retailers of financial services have begun to look to their existing customers to maintain and improve their profitability in these turbulent times. They hope that by retaining selected customers, they will be able to lower their costs by cross-selling financial products. In spite of considerable practitione

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8

Burnham, Thomas Adams. "Measuring and managing consumer switching costs to improve customer retention in continuous services /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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9

Arrué, García Olenka Mariela. "Las dimensiones de la calidad de servicio percibida, el producto y el precio en relación a la satisfacción de los clientes entre 18 y 35 años que asisten a los Fast Good ubicados en la Zona 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/651929.

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Actualmente, la industria de restaurantes, en el Perú, se ha visto en la necesidad de adaptarse a las nuevas tendencias de los consumidores correspondientes a la alimentación saludable y estilos de vida acelerados. Por ello, se observa la aparición y expansión progresiva de nuevos formatos en Lima, como los Fast Good, que atienden dichas necesidades de manera específica. Por lo tanto, el objetivo del presente estudio es evaluar, a través del modelo DINESERV, la percepción de los comensales sobre las dimensiones de la calidad del servicio, el producto y precio, que derivan en la satisfacción fi

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10

Schoen, Andre. "Service delivery management a process for proactively ensuring customer satisfaction /." Connect to full text, 2002. http://hdl.handle.net/2123/580.

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Thesis (Ph. D.)--University of Sydney, 2002.<br>Title from title screen (viewed Apr. 24, 2008). Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy to the Australian Graduate School of Management. Includes bibliography. Also available in print form.

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11

Boehle, Sarah Goode. "Accessing Consumer Goods and Services as a Non-driver in Appalachian Ohio: An Exploratory Study." Miami University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=miami1437680018.

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12

Martin, Neale J. "An empirical investigation of the determinants of consumer satifaction." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30322.

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13

Xaluva, Bongiwe Lumka. "Improving customer retention at a selected medical fund through internal service quality and customer relationship management." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1008118.

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In today’s competitive arena, organisations need strategically to shift their focus from primarily concentrating on new customer acquisitions and rather to realise the importance of improving customer defections, thus looking at strategically retaining the existing customer base. Customer retention to all intents and purposes reflects the core of any service offering organisation and drives the competitiveness and viability of the business. Customer retention is a concern for all sector organisations including the medical aid schemes industry. It has been proven that retaining customers is les

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14

Lim, Huay Huay. "Period traveling salesman with customer stratification." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5857.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 10, 2007) Vita. Includes bibliographical references.

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15

Dong, Beibei Zou Shaoming Evans Kenneth R. "The effects of customer participation on service outcomes a fit perspective /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6762.

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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 11, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Dissertation advisor: Dr. Shaoming Zou and Dr. Kenneth R. Evans. Vita. Includes bibliographical references.

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16

Urson, Michael. "CEO pay ratios and company performance : a study of JSE-listed consumer goods and services companies." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20545.

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The disparity in remuneration between company CEOs and other employees is a topical and highly controversial issue globally. Theoretically, there are two explanations for this pay disparity - tournament theory and behavioural theory. Tournament theory says that employees are more motivated to compete with a larger pay gap, while the behavioural theories say that employees feel inadequate and thus demotivated in the presence of a larger pay gap, resulting in poorer performance. In response to growing concerns about the pay gap, new legislation in the USA has required companies to disclose their

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17

Carr, Jake Kenneth. "Retail Choice, Consumer Spaces, and Dynamics in the Spatial Organization of the Goods and Services Sector." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500310205028892.

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18

Meyer, Warren Carlo. "Investigating customer service excellence at Lakeside Spar." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1016.

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Service delivery is critical to the customer’s perception of value and is core to the success of an organisation. Excellent customer service incorporates the critical aspects of: expedient service delivery; open and honest communication; individual, personalised service; engendering customer loyalty; problem-solving; under-promising and over-delivering; meeting and exceeding expectations; efficient use of infrastructure, systems and procedures to facilitate efficient operations and, in particular, effective use of knowledge management with a focus on customer lifecycle care (Kingstone, 2004, 2

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19

Felix, Amoah. "Customer relationship management practiced by KOSAB." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008046.

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Customer relationship management (CRM) presents a new paradigm shift to the old traditional marketing strategies that are known and practiced by many organisations in South Africa and across the globe. Competition is not an excuse for failure anymore. Organisations that do not have any concrete strategies in dealing with the customer will not survive in the market. The ultimate goal of CRM is to enable organisations to forge closer ties with the customer so that a solid bond can be created to enhance loyalty and satisfaction. The goal for this research was to identify the CRM strategies used b

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20

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Dalakas, Vassilis. "The interaction of cognition and affect in consumption experiences : implications for services marketing /." view abstract or download file of text, 1999. http://wwwlib.umi.com/cr/uoregon/fullcit?p9947975.

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Thesis (Ph. D.)--University of Oregon, 1999.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 144-156). Also available for download via the World Wide Web; free to University of Oregon users. Address: http://wwwlib.umi.com/cr/uoregon/fullcit?p9947975.

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22

Artz, Brian, and Alex Kitcheos. "Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129603.

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Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. Microtransactions have generated a revenue stream largely due to the tech savvy segment of young adults aged 18 to 24, but there hasn’t been significant research from an academic perspective which sheds light on this trend. This issue prompted the research question: Which quantifiable elements of a Microtransaction contribute to a university student’s purchase decision? The phenomenon of

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23

Chen, Tom. "Maintenance policies under warranty period : from a statistical point of view /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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24

Conceivious, Hubert Percy Ignatius. "The impact of customer specific requirements on supply chain management." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1224.

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Thesis (MTech (Quality))--Cape Peninsula University of Technology, 2009<br>The Catalytic Converter Industry (CCI), forms part of the component supply chain in the motor industry. The CCI is made up of a plethora of different suppliers, however for the purpose of this study, the focus will be on three of the five main suppliers, namely the ‘monolith substrate manufacturers’, the ‘coaters’, and the ‘canners’. The latter suppliers supply directly to the car manufacturers, also commonly referred to as the Original Equipment Manufacturers (OEM), and are known as first tier suppliers. Some OEM

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25

Davidson, Catrin, and Abeysekera Denum Nimanthi. "The good and the gratis : A value aspect on free goods and services." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352.

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Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. However these free goods and services must have a value even though they do not have a price tag attached. The respondents found two types of value, social/collective v

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Başara, Meltem. "Cultural influences on service quality expectations evidence from the hotel sector in Germany and Spain /." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/rp/basaram/meltembasara.pdf.

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27

Botha, Risca. "The effective management of customer orders received by a pharmaceutical manufacturer." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/9087.

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There is a great need for a pharmaceutical manufacturer to provide its customers with the right product at the right time, place and price and also to deliver the product in the right quantity and quality. Should pharmaceutical customers not receive their orders on time from the pharmaceutical manufacturer, the customers might face out-of-stock situations. As a result, the patients or customers might turn to an alternative product from a different pharmaceutical manufacturer, which has the required stock readily available. This could lead to loss in sales and even death amongst its customers.

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28

Singh, Randhir. "Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1041&context=td_cput.

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29

Hermansson, Cecilia. "Understanding the relationships between bank-customer relations, financial advisory services and saving behavior." Doctoral thesis, KTH, Centrum för bank och finans, Cefin, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-162909.

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While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. Financial institutions can provide financial advisory services to help their customers to obtain positive net benefits by avoiding mistakes and using economies of scale, and they can also attract and maintain their customers by creating strong relationships. Earlier studies show that the incentive structure often leads to advice that is not to the benefit of the cus

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30

Ndhlovu, Thinkwell. "The relationship between service quality, customer satisfaction and customer loyalty in the retail supermarket industry." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013221.

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The increasingly competitive business environment has influenced contemporary organisations to build mutual beneficial relationships with their customers indicating a paradigm shift from transactional marketing. In order to compete in this intense competitive environment, organisations are creating competitive advantage over their rivals through service quality that will influence customer satisfaction which subsequently leads to customer loyalty. Service quality has been found to be the key strategy of success and survival for most organisations like retail supermarkets who want to win the lo

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31

Martin, David Spencer O'Neill Martin. "Exploring the effect of emoiton [sic] on time-elapsed consumer peceptions [sic] of servic [sic] a reexamination of the satisfaction construct /." Auburn, Ala., 2005. http://repo.lib.auburn.edu/2005%20Summer/master's/MARTIN_DAVID_4.pdf.

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32

Taylor, Shirley. "Waiting for service : consumer views of the aversiveness and duration of waiting, and resulting impact on specific and global service evaluations." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/31071.

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Waiting for service is common in many purchase situations. As such, it is important to understand how consumers react to waiting. Only then can appropriate actions be taken to reduce any aversive aspects of waiting and alleviate any negative consequences that may result from the wait. This research focused on how consumers react to waiting for service. Specifically, three reactions were examined: (1) consumers' perceptions of wait aversiveness, and the circumstances under which consumers found waiting aversive or unpleasant, (2) consumers' perceptions of felt duration, and the circumstances u

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33

Mak, Yiu-yuen, and 麥耀源. "Value-added services : impact of customer satisfaction in Hong Kong housing estates." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/194926.

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The property management industry develops with the real estate market which is one of the major economy contributors in Hong Kong. Since property management is considered as service-oriented industry, satisfying customers mean business successful. The goal of this research aimed at analyzing the impact brought by value-added services in current private housing market through assessing the customer satisfaction level. This research intended to analysis the relationships among value-added services, customer satisfaction and customer loyalty. The first part of the research comprises the introduc

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Sethapan, Wathanee. "The study of customer share marketing." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2701.

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This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.

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35

Newton, David. "The impact of service provider citizenship behaviour and relational investments on customer commitment and behaviour : a study of airline customers." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17036.pdf.

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Oyler, Melvin Robert. "Dynamic distribution services and demand contingent quality of service policies /." Thesis, Connect to this title online; UW restricted, 1997. http://hdl.handle.net/1773/8769.

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37

Mayekiso, Pumza. "Identification of the determinants of customer satisfaction with services provided by a selected pension fund agency." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021059.

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Understanding customers’ views on service quality is important for any business providing service and interested in making sure that they are being responsive to customers. Continuous evaluation of customer satisfaction is an important factor in the service sector. To date, most attempts have focused on what determines customer satisfaction in services rendered by organisations. The primary objective of the current study was to identify the determinants of customer satisfaction with services at Government Employees Pension Fund. The study investigated how customer satisfaction (the dependent v

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38

Mcleod, Rebeca Martins. "“The lean startup” approach : a practical methodology implementation for consumer goods products in the healthy snack industry." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16567.

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Mestrado em Ciências Empresariais<br>A metodologia Lean Startup foi utilizada para desenvolver uma solução de negócio no setor da alimentação saudável. Ao recorrer a esta abordagem, foi criado um modelo de negócios que posteriormente foi testado, de forma a obter feedback dos possíveis clientes. Durante o processo inicial de desenvolvimento o plano de negócios sofreu muitas alterações resultantes dos inputs dos clientes. Dado o padrão no feedback recolhido, foram testadas três hipóteses de problema: "Os snacks disponíveis no local de trabalho não satisfazem as necessidades nutricionais e não e

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Singh, Randhir. "Employment status as a driver of absenteeism and customer satisfaction in a retail organisation." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/2093.

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Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2012.<br>Secondary data sourced from the Kronos Time Keeping system and Human Resources department indicate that absenteeism amongst Pick n Pay employees are constantly increasing and it seems that management has adopted a laissez-faire attitude in response to rectifying absenteeism. This study has endeavoured to establish if staff absenteeism is rife in supermarkets, which employment status has higher absenteeism figures and does it affect customer services. The objectives of this study were to answer and find solutions

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Mills, Juline E. "An analysis, instrument development, and structural equation modeling of customer satisfaction with online travel services." Full text available, 2002. http://images.lib.monash.edu.au/ts/theses/millsje.pdf.

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Homsangpradit, Alina. "Customer satisfaction in communicating with reservation staffs of Thai Airways International." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2183.

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The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.

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Bamporiki, Abdallah Seif. "The impact of internal communication on guest satisfication in hospitality establishments in Cape Town." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1592.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2010<br>Within the hospitality industry, where revenues are driven by guest satisfaction, service is a key to success. Internal communication plays a role that should be examined on how its performance affects guest satisfaction within hospitality. The purpose of this study is to determine if internal communication plays a role in guest satisfaction within hospitality establishments in Cape Town. The study found that sources (such as newsletters, magazines, books, journals and peers) emphasised import

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Schwabrow, Lynsey A. "The role of communication in facilitating resolution of dissatisfying consumer experiences." Virtual Press, 2002. http://liblink.bsu.edu/uhtbin/catkey/1230599.

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This study of 79 male and 139 female university students investigated organizational recovery efforts following customer dissatisfaction. Rather than exploring recovery efforts that occur following a service failure, this study examined proactive versus reactive recovery efforts to determine implications for customer service. The purpose of this study was to determine ways in which to prevent a dissatisfying consumer experience from concluding as a complete service failure. This research extended the previous investigations of service recovery by Webster and Sundaram (1998) and Smith, Bolton,

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Cheung, Tak Hing. "Service quality expectations and consumer innovativeness towards technology-based self-service options : a study of Internet banking." HKBU Institutional Repository, 2000. http://repository.hkbu.edu.hk/etd_ra/238.

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45

Cohen, Howard. "The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/270.

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The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be recons

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Ab, Hamid Noor Raihan. "An Assessment of the Internet's Potential in Enhancing Consumer Relationships." [Melbourne : Victoria University], 2006. http://eprints.vu.edu.au/524/1/01front.pdf.

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Motivated by the belief, 'to serve existing consumers costs less than acquiring new consumers', firms' marketing strategies then evolve around retaining consumers and building long-term consumer relationships. In the pursuit of acquiring consumer loyalty, enhancing consumer value has been the focus of many firms' relationship building efforts. Hence, this study aims to understand the affect of using the Internet as a relationship marketing tool on consumer retention as well as the determinants of online consumer satisfaction affecting loyalty and retention. Although there are many factors affe

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Wong, Amy. "The management of customer relationships in the retail industry." Monash University, Dept. of Management, 2002. http://arrow.monash.edu.au/hdl/1959.1/9305.

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Gupta, Kunal. "A contingency approach to service reliability and service customization : their relationship and role in customer evaluations." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=84512.

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The presence as well as the nature of the relationship between customer perceptions of service customization and reliability is investigated in the first of three studies of the dissertation by applying an exploratory analytical approach---"probabilistic scaling analysis." Results suggest the existence of a positive and ordinal relationship between customer perceptions of customization and reliable quality. The second study of the dissertation applies a more confirmatory, 'contingency theory' approach to validate, and further develop the findings of the first study. Results are consiste

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Yockel, Sharon Lynn. "Service recovery : a case study /." Online version of thesis, 1997. http://hdl.handle.net/1850/12325.

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Rokonuzzaman, Md. "Understanding Antecedents and Outcomes of Co-Creation in Service Innovation Setting." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984258/.

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This dissertation uses service-dominant logic to understand customer value creation in service innovation context. Although co-creation became an interesting phenomenon among marketing scholars, the underlying mechanisms of co-creation process are still vague. To fill the gaps in the literature, we draw from S-D logic to understand antecedents and outcome of co-creation to service innovation context. The results of this study show that most of the hypotheses are supported, thus finding support for the overall model of value co-creation.

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