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Relevant bibliographies by topics / Customers loyalty

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Academic literature on the topic 'Customers loyalty'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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Journal articles on the topic "Customers loyalty"

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Santos Branca, Sanzinha dos, Luh Komang Chandra Dewi, and Augusto da Conceição Soares. "The Effect Of Innovation Product, Service Quality To Customer Satisfaction And Customer Loyalty Of Banco Nacional De Comercio Timor-Leste/BNCTL Dili." ABM : International Journal of Administration, Business and Management 2, no. 2 (2020): 149–68. http://dx.doi.org/10.31967/abm.v2i2.396.

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The objective of this thesis is to analyze and explain: 1) The effect of product innovation to customers’ satisfaction, 2) The effect of services quality to customers’ satisfaction, 3) The effect of products’ innovation to customers’ loyalty. 4) The effect of services quality to customers’ Loyalty. And 5) The Effect of customers’ satisfaction to customers’ loyalty. The data collection in this research through distribution of questioner to customers of BNCTL Bank in Dili. The sampling technique used is non-probability sampling with purposive sampling technique, total of 80 respondents were chos

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Darsono, Licen Indahwati. "LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN." KINERJA 8, no. 2 (2017): 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.

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Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers

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Gracia, Esther, Arnold B. Bakker, and Rosa M. Grau. "Positive Emotions." Cornell Hospitality Quarterly 52, no. 4 (2011): 458–65. http://dx.doi.org/10.1177/1938965510395379.

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Although customer quality evaluations is a recognized precursor to loyalty, several studies have indicated that loyalty also depends on favorable customer emotions toward a hotel or restaurant. This model of developing loyalty can be summarized as a process that begins with the customer’s favorable assessment of service quality; continues with positive feelings toward the establishment; and ends with loyalty behavior, including repeat purchases and favorable recommendations. To assess this process, a cognitive-affective-conative model is tested, using separate constructs to clarify the specifi

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Oumar, Timothy K., Eric E. Mang’Unyi, Krishna K. Govender, and Sookdhev Rajkaran. "Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study." Management & Marketing 12, no. 4 (2017): 674–96. http://dx.doi.org/10.1515/mmcks-2017-0039.

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Abstract This article scaffolds on customer relationship management (CRM) theory and explores the association between electronic CRM (e-CRM) and electronic customer’s (e-customer) electronic loyalty (e-loyalty) in the banking sector. By using a survey design, data was collected from a convenience sample of customers of a major Kenyan commercial bank, and analysed using structural equation and multiple regression modelling. The findings reveal that there is a positive relationship between e-CRM and e-customers’ loyalty. The e-CRM features at all three stages of an electronic transaction cycle n

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Pps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo, and Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT." Jurnal Manajerial Bisnis 3, no. 3 (2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.

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This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the cus

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Rehman, Hina, Muhammad Zeeshan, and Hamza Tahir. "STORE LOYALTY AND IMPULSIVE BUYING." Pakistan Journal of Social Research 04, no. 01 (2022): 829–37. http://dx.doi.org/10.52567/pjsr.v4i1.949.

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The objective of the study is to find out what factors trigger a customer to go for impulse buying decision. Previous researches show the relationship of different variables like situational characteristics i.e. availability of money, time and which make customers to go for impulsive buying. This research focuses on store environmental characteristics, loyalty of customers with the store, and emotions of the customers. The results of this study show a positive relationship between variables of store environment characteristics and store loyalty with the positive emotions of the customers and t

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Chhabra, Sakhhi. "An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty." Global Business Review 18, no. 2 (2017): 445–64. http://dx.doi.org/10.1177/0972150916668612.

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Traditionally, marketing has focused on acquiring customers and gaining market share rather than on retaining existing customers. With increasing competition, there is a need for developing more sophisticated activities in order to retain the existing customers. Consequently, loyalty programmes (LPs) are being employed as a strategic business goal in order to gain customers’ loyalty. In this research, the main aim is to find whether these LPs affect customers’ loyalty towards the retailer by closely analyzing the loyalty card members of a leading Indian departmental store in Delhi. Quantitativ

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Santari, Ni Putu Nita, I. Wayan Suartina, and I. Made Astrama. "Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung." Widya Amrita 1, no. 1 (2021): 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.

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The LPD is a village economic institution that is used to collect and distribute funds in general as well as a source of development financing in almost all parts of customary village areas in Bali. Savings customers are the top priority of the LPD in the customary village of Anggungan to create Loyalty. In creating customer satisfaction and loyalty, the LPD in the customary village of Anggungan is required to implement a good and appropriate strategy, namely Customer Relationship Management (CRM) to increase customer satisfaction and loyalty. The purpose of this study to analyze the effect pa

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Hassan, M. Taimoor, Bilal Ahmed, Saleem Ahmed, et al. "Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region." International Journal of Learning and Development 2, no. 2 (2012): 101. http://dx.doi.org/10.5296/ijld.v2i2.1593.

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Purpose: The basic purpose of measuring the customer’s loyalty in Islamic banking in Bahawalpur region is their long term commitment.Design/methodology/approach: This research has been conducted utilizing the actual data with the help of a questionnaire based on the literature extensively written on Islamic banking services, to develop a viable model to explore the attributes which lead towards the customer loyalty in utilizing the financial services of Islamic banks in Bahawalpur region. A new dimension is added by conducting research on customer’s loyalty in Islamic banking in Bahawalpur reg

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Muhammad Ismuroji, Endang Sulistya Rini, and Beby Karina Fawzeea Sembiring. "INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 2 (2023): 557–68. http://dx.doi.org/10.54443/ijebas.v3i2.803.

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Along with rising population and income levels, it has become a major factor in the rising demand for non-consumption-based necessities, which many have adopted as a way of life. The expansion of the Coffee Shop industry has made coffee an integral part of people's lifestyles. Starbucks' continued existence depends on customer loyalty. Starbucks Multatuli's efforts to maintain brand loyalty are still relatively low. Customers continue to prefer other coffee shops over Starbucks. However, the customer's affection for Starbucks will cause the customer to form an emotional bond with Starbucks. Co

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Dissertations / Theses on the topic "Customers loyalty"

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Nacif, Roberta C. "Online customer loyalty : forecasting the repatronage behavior of online retail customers /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/374160546.pdf.

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Genre-Grandpierre, Loriane. "Customers’ expectations and loyalty to their loyalty programs : How customers are reacting according to their socio-demographic factors." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44576.

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Background: Nowadays with the very competitive business environment, it is essential for companies to gain loyal customers. Loyalty programs are one of the tools at the disposition of companies to attract and retain their customers. The relationship between customer loyalty and some socio-demographics factors have been a subject of researches but the specific relationship between socio-demographics factors and customer loyalty programs has not been studied yet. This study is going to try to fulfil this gap. Purpose: To study the influence of socio-demographic factors on customers’ expectation

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Pirc, Mitja. "Determinants, context and measurements of customers loyalty." Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7382.

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En esta tesis se trabajan tres temas de investigación relacionados con los procesos de evaluación y toma de decisión (ETD) de los consumidores, y en particular sobre la lealtad. En los trabajos se asume que los consumidores utilizan los determinantes de la lealtad como inputs en el proceso de evaluación y toma de decisiones. Estos determinantes son de naturaleza diversa, desde percepciones del consumidor hasta factores objetivos. El contexto en el que ocurren los cambios económicos también tiene influencia sobre el proceso de ETD. En los estudios sobre comportamiento de consumidor se considera

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Hilgeman, Debra. "Understanding the relationships between loyalty program rewards and loyalty among premium customers." Thesis, TUI University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3578572.

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<p> Loyalty programs (LPs) have become a mainstay marketing tool for many industries worldwide, with memberships often numbering in the millions. Program rewards are offered as incentives to build member loyalty, and theoretically these rewards have a perceived benefit value that generate feelings and attitudes such as satisfaction, trust, commitment and gratitude that can be antecedents of loyalty.</p><p> The question of whether loyalty programs actually generate loyalty, however, is still being debated by researchers due to conflicting data (Hallberg, 2004; Meyer-Waarden, 2006; Uncles, et

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Follin, Sara, and Viktoria Fransson. "The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28596.

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Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). Customer loyalty differences might be influenced by customers’ gende

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Awan, Salman Ahmad, and Muzafar Said. "Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-9522.

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The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such a

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Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? Howeve

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Basmanji, Jacqueline Sarah, and Molina Angelica Rodriguez. "Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26316.

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Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. The data was collected with a questionnaire survey that was distributed using a face-to-face and online method. Findings – The findings of the research revealed significant support for customer perceived value, satisfaction, trust and commitment to influence customer loyalty. The research also confirms th

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Champlin, Darren. "Loyalty effects of coupon books on new restaurant customers." Honors in the Major Thesis, University of Central Florida, 2001. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/266.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing

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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs." John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/cb.1663.

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What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards. Results suggest that monetary rewards elicit a very robust attractiveness premium both on the level of individual rewards as well as on the level of entire reward programs. Across different industries, the more monetary loyalty program was consistently perceived as more attractive, and it was more likely to inspire intentions to join the progr

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Books on the topic "Customers loyalty"

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McCarthy, Dennis G. The loyalty link: How loyal employees create loyal customers. Wiley, 1997.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Irwin Professional Pub./Mirror Press, 1994.

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Lawfer, Manzie R. Why customers come back: How to create lasting customer loyalty. Career Press, 2004.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

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McLoughlin, Damien P. J. The development of brand loyalty among financial services customers. University College Dublin, 1993.

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Oxford Institute of Retail Management. Customers for life: The role of retail brands and branded products in increasing customer loyalty. KPMG, 2001.

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1948-, Stone Merlin, ed. Managing retail customers: Developing loyalty schemes to deliver sustained competitive advantage. Policy Publications, 1997.

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1948-, Heyman Bob, ed. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. American Management Association, 2009.

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Book chapters on the topic "Customers loyalty"

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Robinson, Sionade, and Lyn Etherington. "What do customers want?" In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_1.

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Robinson, Sionade, and Lyn Etherington. "New customers, new challenges." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_3.

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Diller, Hermann. "Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_2.

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Kamp, Meike, Barbara Körffer, and Martin Meints. "Profiling of Customers and Consumers - Customer Loyalty Programmes and Scoring Practices." In Profiling the European Citizen. Springer Netherlands, 2008. http://dx.doi.org/10.1007/978-1-4020-6914-7_11.

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Pierański, Bartłomiej, Arkadiusz Kawa, and Wojciech Zdrenka. "Critical Factors of Customers Loyalty in E-Commerce." In Recent Challenges in Intelligent Information and Database Systems. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-8234-7_39.

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Parhi, Arpit Kumar, and Pooja Misra. "Factors Affecting Customer Loyalty in NCR." In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-4831-7.ch020.

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In India, the retail industry is rapidly growing and the US$ 600 Billion industry is all set to touch the US$ 1 Trillion mark by 2020. With rising disposable income levels, Indian consumers are getting sophisticated day by day and gone are the days when customers are dependent on a handful of brands. All the retailers are trying to woo customers by making their products available according to the convenience of customers and gain a share of the customer's wallet. The availability of many brands is making the customers try different brand which is decreasing customer loyalty. Loyal customers ar

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Zhang, Yuyan, Ke Chen, and Ting Chen. "Analysis and Prediction of Bank Customer Loyalty Based on XGBoost Algorithm." In Frontiers in Artificial Intelligence and Applications. IOS Press, 2023. http://dx.doi.org/10.3233/faia230865.

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At present, the homogenization of banking products and the vigorous development of internet finance have intensified the competition among banks. Customers are the core assets of banks, whose size and loyalty is crucial to any bank. Loyal customer’s repeat purchases or recommending products to people around creates higher value for banks. Therefore, in order to improve customer loyalty, a method of identifying customer loyalty is urgently needed which prioritizes providing more personalized services for loyal customers. Based on bank’s long-term customer resource data, this paper divides custo

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Kashiramka, Siddharth, Prashant Gupta, Arjun Bali, and Anshuman Guha. "Gamifying Loyalty." In Advances in Human Resources Management and Organizational Development. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0149-5.ch011.

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The web has rapidly become the one-stop shop for all research, product comparison, evaluation, and great price deals done pre-purchase. Customers are more aware and demanding than ever. The evolution of technology and digitization has created a great opportunity for companies to influence the business ecosystem and customer behavior. However, this also means that customers have more options to choose from. Organizations have to fight to win the customer's share of mind. And the most stunning outcome that a brand can expect is actually not having the need of promoting itself at all and still be

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Agnihotri, Niharika. "Brand Loyalty." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch010.

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Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand. There are different types of customers who prefer different brands, but the brand loyalty is built by providing a quality product and services for long period of time.

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Abdo, Simona, Demetris Vrontis, Sam El Nemar, and Jihan Arraj. "Evaluating the Effectiveness of Loyalty Programs in the Retail Sector." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch015.

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Developing customer loyalty is a significant goal of marketing, and loyalty programs are the means through which practitioners can reach it. Keeping loyal customers is a vital aspect for their success and keeping current customers is cheaper than attracting new ones. Today, loyalty programs are playing an increasingly significant role in organizations' relationships with their customer base across a variety of industries. Towards this direction, the aim of this study was to examine how Lebanese consumers view rewards from loyalty programs and to what extent this reward is meaningful for them.

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Conference papers on the topic "Customers loyalty"

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Jankova, Liga, and Andrejs Lazdins. "CUSTOMER RELATIONSHIP MANAGEMENT IN LATVIA." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.58.

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Understanding the nature and role of customer relationship management (hereinafter CRM) is an important prerequisite for business success. A customer requires the company to adhere to certain quality standards as well as affects the performance and management of the company. Customer relationships could be managed and developed to attract new customers and increase business profitability and customer loyalty. The customer is the most valuable asset of a company that helps to achieve goals set by the company. In Latvia, the need to view customer relationships as important in business management

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Kvíčala, Daniel, and Halina Starzyczná. "Customer Buying Behaviour in International E-commerce through Empirical E-shop Data." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.

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The article deals with customer e-loyalty. The main objective of the research was to investigate customer buying behaviour, hence customer e-loyalty in e-commerce, and the implications of this for e-shops. Specifically, it concerns how customers behave at e-shops, how often they buy from the e-shops and what kind of revenue they bring to the e-shops. First, the theoretical background of the research is presented, based on some studies. The theoretical discussion proceeds from the broader context of loyalty. The core of the theory is e-loyalty. Secondary research and its results are then chara

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Sajin, Vlada, Andreea Sajin, and Ionela Țvigun. "Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.42.

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Today, loyalty techniques in the service market are more important than ever, given the fierce competition in various business sectors. Customer retention is an essential strategy to increase revenue and ensure a solid base of loyal and satisfied customers. The role of loyalty techniques in the service market is to maintain the relationship with existing customers and convert them into loyal ones, which can lead to increased revenue and business development. Also, the loyalty of their achievement can reduce marketing costs and increase long-term profitability.

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Ivanovska Przo, Dijana, Maja Kocoska, and Katerina Petrovska. "CREATING LOYAL CUSTOMERS IN DISRUPTIVE TIMES." In 5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eman.2021.281.

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Nowadays, the dynamic market, where customer loyalty is created and maintained, is far more complex than it was in the last couple of years. The market surrounding becomes more and more complex as well so that the good old marketing techniques are no longer effective. It underlines the need for implementing new digital techniques and methods. Building loyalty requires from organizations to create value for their own products and services, in order to show that they are interested to fulfill the requests to create strong bonds with the customers. The goal of this paper is to show how the transf

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Breaban, Lucian, and Remus Ion Hornoiu. "Understanding Customer Loyalty in Romanian Wellness Spa Tourism: Insights from TRA Research." In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/057.

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The wellness spa industry has become one of the fastest-growing segments in the hospitality and tourism industry, with an increasing number of individuals seeking relaxation, rejuvenation, and wellness. Given the growing popularity of wellness spa services, it is important for businesses to understand the factors that influence customers' intentions to remain loyal to wellness spa services. In this vein, this study applied an extended Theory of Reasoned Action (TRA) framework to examine the relationship between attitude towards wellness spa services, subjective norms, satisfaction, and the int

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Yu, Yufan. "Customer Relationship Management and Online Customers Brand Loyalty." In 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14). Atlantis Press, 2014. http://dx.doi.org/10.2991/gecss-14.2014.70.

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Tang, Xiao-Fei, and Yong Luo. "Study on Customer Loyalty Based on Winning Back Lost Customers." In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.2009.

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Gregurec, Iva, Lucija Tomašek, and Larisa Hrustek. "Complexity of Creating Customer Experience under the Influence of Digital Transformation." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.111.

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In a digital context, the customer experience represents a complex field of competition for companies in the process of retaining loyal and attracting new customers. The digital transformation paradigm, in the technological and business aspect, should create value for the customer and increase the customer experience easier. However, challenges such as dynamic market changes and disruptions leading to increasingly complex customer requirements, make customer journey management a critical field for companies. This paper presents a preliminary review and provides insight into the problems of

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Zhang, Hanxi, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Development of Customer Affection System Aimed at Increasing Loyalty among Both Customers and Employees." In 9th International Conference on Kansei Engineering and Emotion Research (KEER2022). Kansei Engineering and Emotion Research (KEER), 2022. http://dx.doi.org/10.5821/conference-9788419184849.21.

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This research aimed to develop an information-sharing system between customers and employees and utilize it for practical purposes. We named it the "Caffe System (Customer Affection System)," a system for sharing customer service notes and feedback to improve their satisfaction and loyalty and facilitate the sharing of customer information among employees. As a non-mainstream service, "message to customers" has been used by some stores. For example, Starbucks coffee provides with a particular message service to impress customers: providing the drink with a message or illustration. However, we

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Šostar, Marko, Elenica Pjero, and Verica Budimir. "Assessing customer loyalty in a shopping center with one-way ANOVA approach." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24070s.

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This study investigates customer loyalty levels in a shopping center using a one-way ANOVA. The aim of the research is to determine if there is a significant difference in loyalty among three groups of customers: first-time shoppers, second-time shoppers, and regular shoppers. A total of 102 respondents were surveyed, with an equal number of respondents in each group (34). Loyalty levels were measured on a scale from 1 to 10. Three hypotheses were formulated to test the differences in loyalty among the different customer groups. Data analysis was conducted using the JASP software. The research

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Reports on the topic "Customers loyalty"

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Ferdous, Zannatul, and Wahid bin Ahsan. Customer Experiences with E-commerce Returns in Bangladesh: Effects on Satisfaction, Trust, and Loyalty. Userhub, 2024. http://dx.doi.org/10.58947/journal.nfqj67.

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The rapid expansion of e-commerce in Bangladesh has revolutionized consumer behavior, providing convenience while creating challenges in managing product returns. This study examines customer experiences and perceptions of e-commerce returns in Bangladesh, focusing on critical factors like product discrepancies, refund processing delays, return policy transparency, and customer service issues. Using a mixed-methods approach, data was collected from 151 survey respondents and 18 interviews with customers, e-commerce employees, and logistics personnel. The findings reveal that product misreprese

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Johnson, Kim K. P., Hye-Young Kim, Jung Mee Mun, and Ji Young Lee. Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-637.

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.

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Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Patricia Seybold Group, 2005. http://dx.doi.org/10.1571/bp5-26-05cc.

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Kang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.

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Duque Rengel, VK, ME Abendaño Ramírez, and AV Velásquez Benavides. Analysis of communication factors influencing customer loyalty among university students. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1190en.

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Lee, Jong-Geun, Amrut Sadachar, and Srikant Manchiraju. Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-283.

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Saputra, Rizki. The impact of brand trust on brand loyalty mediated by customer satisfaction: Case of Tokobagus.com (now OLX.co.id). ResearchHub Technologies, Inc., 2025. https://doi.org/10.55277/researchhub.dobl8krf.1.

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Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Mark Gerard Ruiz, Ma Kristina Ortiz, and Danika Astilla-Magoncia. Philippine Retirement Authority Policy Development with Impact Assessment. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.13.

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This study's third phase evaluates the regulatory impact analysis (RIA) of policy recommendations aimed at enhancing the Philippine Retirement Authority's (PRA) retirement program, focusing on competitiveness and sustainability. Utilizing methodologies such as benefit-cost analysis, breakeven analysis, cost-effectiveness analysis, and regression analysis, the study compares targeting foreign retirees aged 40 and above with those aged 50 and above, assesses the cost-effectiveness of current PRA policies, and determines breakeven volumes. Findings reveal that lowering the minimum retirement age

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