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Books on the topic 'Customers loyalty'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

McCarthy, Dennis G. The loyalty link: How loyal employees create loyal customers. Wiley, 1997.

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2

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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3

Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Irwin Professional Pub./Mirror Press, 1994.

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4

Lawfer, Manzie R. Why customers come back: How to create lasting customer loyalty. Career Press, 2004.

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5

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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6

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

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7

McLoughlin, Damien P. J. The development of brand loyalty among financial services customers. University College Dublin, 1993.

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8

Oxford Institute of Retail Management. Customers for life: The role of retail brands and branded products in increasing customer loyalty. KPMG, 2001.

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9

1948-, Stone Merlin, ed. Managing retail customers: Developing loyalty schemes to deliver sustained competitive advantage. Policy Publications, 1997.

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10

1948-, Heyman Bob, ed. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. American Management Association, 2009.

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11

Joseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. AMACOM, 2010.

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12

J, Murphy Kevin. Back-to-basics loyalty: How to keep employees & customers faithful to your company. ELI Press, 1993.

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13

Neil, Raphel, ed. Up the loyalty ladder: Turning sometime customers into full-time advocates of your business. HarperBusiness, 1995.

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14

Sindell, Kathleen. Loyalty marketing for the Internet Age: How to identify, attract, serve, and retain customers in an e-commerce environment. Dearborn Financial Pub., 2001.

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15

Freemantle, David. What customers like about you: Adding emotional value for service excellence and competitive advantage. Nicholas Brealey Publishing, 1999.

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16

Larson, John A., and Bennett E. McClellan. Capturing Loyalty. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400623356.

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Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consiste

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17

McCarthy, Dennis G. Loyalty Link: How Loyal Employees Create Loyal Customers. Wiley & Sons, Incorporated, John, 2007.

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18

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Career Press, 2004.

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19

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Red Wheel/Weiser, 2003.

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20

Superior Customer Satisfaction and Loyalty: Engaging Customers to Drive Performance. Quality Press, 2009.

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21

Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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22

Geller, Lois K. Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever. Adams Media Corporation, 2001.

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23

Winning Lifetime Customers. Blackhall Publishing Ltd, 1999.

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24

Nacif, Roberts C. Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers. DUV, 2003.

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25

Nacif, Roberta C. Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers. Deutscher Universitäts Verlag, 2012.

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26

Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers. Deutscher Universitätsverlag, 2012.

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27

Customers That Count: How to Build Living Relationships with Your Most Valuable Customers. Financial Times/Prentice Hall, 2001.

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28

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Sound Wisdom, 2020.

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29

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Wiley & Sons, Incorporated, John, 2009.

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30

Glanz, Barbara. Care Packages for Your Customers. McGraw-Hill, 2007.

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31

Faingold, Alan, and Elaine Kronon. We Are All Customers!: Earning and Keeping Our Loyalty. BookBaby, 2020.

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32

author, McClellan Bennett E., ed. Capturing loyalty: How to measure, generate, and profit from highly satisfied customers. Praeger, an imprint of ABC-CLIO, LLC, 2017.

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33

Sheehan, Kim, and Steve O'Leary. Building Buzz to Beat the Big Boys. Praeger, 2008. http://dx.doi.org/10.5040/9798400622021.

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Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods

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34

Schlesinger, Leonard A., James L. Heskett, and Sasser W. Earl Jr. Value Profit Chain: Treat Employees Like Customers and Customers Like. Simon & Schuster, Limited, 2010.

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35

Smith, Ellen Reid. e-Loyalty: How to Keep Customers Coming Back to Your Website. HarperCollins Publishers, 2000.

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36

Zane, Chris. Reinventing the Wheel: The Science of Creating Lifetime Customers. BenBella Books, 2011.

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37

Art of Customer Service : : How to Build Customer Loyalty, Win-Back Lost Customers, and Deliver an Exceptional Customer Experience. Independently Published, 2021.

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38

Bell, Chip, and Ron Zemke. Service Magic: The Art of Amazing Your Customers. Kaplan Business, 2003.

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39

Greiner, Donna, and Theodore B. Kinni. 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line. Three Rivers Press, 1999.

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40

Miller, Kevin R., and Izabela Ciesinka. Customers Only Want Two Things: Winning Loyalty in a Competitive World. Visionary Publishing, 2018.

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41

Smith, Ellen Reid. e-Loyalty: How to Keep Customers Coming Back to Your Website. HarperCollins Publishers, 2000.

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42

e-Loyalty: How to keep customers coming back to your website. HarperBusiness, 2000.

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43

Smith, Ellen. E-Loyalty: How to Keep Customers Coming Back to Your Website. HarperCollins Publishers, 2001.

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44

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Wharton School Publishing, 2008.

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45

Beck, L. W. Price of Loyalty: Abusive Customers of Cellular Service That Think the Word Loyal Means Free. Independently Published, 2017.

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46

The customer manifesto: How business has failed customers and what it takes to earn their loyalty. CreateSpace, 2014.

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47

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series). Kogan Page Business Books, 2000.

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48

Cudby, Ali. Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty. Morgan James Publishing, 2020.

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49

Cudby, Ali. Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty. Morgan James Publishing, 2020.

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50

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal. Jossey-Bass, 2001.

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