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Dissertations / Theses on the topic 'Customers loyalty'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Nacif, Roberta C. "Online customer loyalty : forecasting the repatronage behavior of online retail customers /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/374160546.pdf.

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Genre-Grandpierre, Loriane. "Customers’ expectations and loyalty to their loyalty programs : How customers are reacting according to their socio-demographic factors." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44576.

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Background: Nowadays with the very competitive business environment, it is essential for companies to gain loyal customers. Loyalty programs are one of the tools at the disposition of companies to attract and retain their customers. The relationship between customer loyalty and some socio-demographics factors have been a subject of researches but the specific relationship between socio-demographics factors and customer loyalty programs has not been studied yet. This study is going to try to fulfil this gap. Purpose: To study the influence of socio-demographic factors on customers’ expectation

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Pirc, Mitja. "Determinants, context and measurements of customers loyalty." Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7382.

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En esta tesis se trabajan tres temas de investigación relacionados con los procesos de evaluación y toma de decisión (ETD) de los consumidores, y en particular sobre la lealtad. En los trabajos se asume que los consumidores utilizan los determinantes de la lealtad como inputs en el proceso de evaluación y toma de decisiones. Estos determinantes son de naturaleza diversa, desde percepciones del consumidor hasta factores objetivos. El contexto en el que ocurren los cambios económicos también tiene influencia sobre el proceso de ETD. En los estudios sobre comportamiento de consumidor se considera

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Hilgeman, Debra. "Understanding the relationships between loyalty program rewards and loyalty among premium customers." Thesis, TUI University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3578572.

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<p> Loyalty programs (LPs) have become a mainstay marketing tool for many industries worldwide, with memberships often numbering in the millions. Program rewards are offered as incentives to build member loyalty, and theoretically these rewards have a perceived benefit value that generate feelings and attitudes such as satisfaction, trust, commitment and gratitude that can be antecedents of loyalty.</p><p> The question of whether loyalty programs actually generate loyalty, however, is still being debated by researchers due to conflicting data (Hallberg, 2004; Meyer-Waarden, 2006; Uncles, et

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Follin, Sara, and Viktoria Fransson. "The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28596.

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Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). Customer loyalty differences might be influenced by customers’ gende

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Awan, Salman Ahmad, and Muzafar Said. "Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-9522.

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The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such a

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Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? Howeve

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Basmanji, Jacqueline Sarah, and Molina Angelica Rodriguez. "Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26316.

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Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. The data was collected with a questionnaire survey that was distributed using a face-to-face and online method. Findings – The findings of the research revealed significant support for customer perceived value, satisfaction, trust and commitment to influence customer loyalty. The research also confirms th

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Champlin, Darren. "Loyalty effects of coupon books on new restaurant customers." Honors in the Major Thesis, University of Central Florida, 2001. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/266.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing

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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs." John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/cb.1663.

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What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards. Results suggest that monetary rewards elicit a very robust attractiveness premium both on the level of individual rewards as well as on the level of entire reward programs. Across different industries, the more monetary loyalty program was consistently perceived as more attractive, and it was more likely to inspire intentions to join the progr

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HELLER, JOHANNA, and NATALIE ENGELKE. "How to keep your customers loyal within today's online business." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20157.

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For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers instead of acquiring new ones. Therefore it has become more important to win customer share than market share. To figure out how loyalty can be created a company needs to occupy itself intensively with the concept of Customer Relationship Management. There exist different types of loyalty and not every

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Shcheglov, Sergii, and Iuliia Shcheglova. "Retention of the restaurants’ customers." Thesis, Gotland University, Institution 2, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-426.

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<p>Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. Hypotheses 2 - retention and loyalty have unidirectional relation – loyalty means retention of the customer, but retained customer doesn’t mean loyal. The results of empirical research support both hypotheses. Also during the empirical research we have highli

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Nukpezah, Daniel, and Cephas Nyumuyo. "What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1190.

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Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. Indeed the theoretical perspective is that competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability thus: service quality--> customer satisf

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Nablsi, Amelia, and Swapnajit Saha. "What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104670.

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With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. Also, the e-tail quality dimensions were studied in this research, fulfillment/reliability, website design, customer service, and security/privacy since these dimensions majorly affect e-satisfaction and e-trust, contributing to forming e-loyalty. This research de

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Faßbender, Annika. "Customers’ Perceptions and Preferences of Loyalty Programs within the Clothing Industry." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-34174.

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Haile, Erdanos, and Melanie Björk. "Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388932.

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Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. As customers’ demands changes and demonstrate switching of brands, maintaining loyal customers’ in the evolving retail market with unlimited options is a continuous challenge. There are indicators of omnichannel retailing increasing customer satisfaction but there is no research investigating how it could affect brand loyalty, either through attitudinal loyalty, behavioural loyalty or a combi

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Dean, Alison Mary 1950. "Delivering service quality in call centres : customers' responses and frontline employees' views." Monash University, Dept. of Management, 2004. http://arrow.monash.edu.au/hdl/1959.1/5255.

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Thurn, Emmie, and David Gustafsson. "The Battle of the Customers – Does loyalty exist within the FMCG market?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19894.

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Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926 Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. Methodology: This quantitative study was based upon positivistic assumptions and carried out by a deductive research approach. The data

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Nourallah, Mustafa. "A mobile bank application loyalty model : The young bank customer perspective." Licentiate thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38210.

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This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. A second study investigates the relationships between usability, responsiveness and reliability, and customer satisfaction, on one hand, and loyalty, on the other. The thesis employs a theoretical framework describing customer loyalty in the MBA context. An electronic qu

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Maphakisa, Motaboli David. "Effectiveness of ABSA business bank's customer relationship management practices in maintaining loyalty among customers in the Eastern Cape province." Thesis, Bloemfontein: Central University of Technology, Free State, 2014. http://hdl.handle.net/11462/273.

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Thesis (M. Tech. (Business Administration )) - Central University of Technology, Free State,<br>Traditionally, commercial banking in South Africa has been dominated by the big four namely Amalgamated Banks of South Africa (ABSA), First National Bank (FNB), Nedbank, and Standard Bank. Although still dominated by the big four, other smaller banks such as Capitec and African Bank have made inroads into retail banking. This situation arose due to liberalization of the financial services sector since democratisation in South Africa in 1994 which has paved the way for proliferation of the banking in

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Petnji, Yaya Luc Honoré. "Customers' loyalty and its antecedents and perception of ISO 9001 in online banking." Doctoral thesis, Universitat de Girona, 2012. http://hdl.handle.net/10803/96090.

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This thesis investigates whether ISO 9001 certification by banks affects customers’ perceptions of e-service quality and recovery (and hence customer satisfaction, value and loyalty) in online banking services. In pursuit of this objective this thesis holistically undertake a comprehensive review of the current state of the E-S-QUAL scale including methodology used, suggestions, and limitations associated with the adoption of the scale. Thereafter, this thesis proposed and applied scales to measure service quality and service recovery in the setting of electronic banking (e-banking). At that j

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Turner, Jason James. "Are Tesco customers exhibiting a more social type of loyalty towards Tesco and Tesco Clubcard? : a critical analysis of the nature and type of Tesco customer loyalty to Tesco in Dundee." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/8018.

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The aims of the thesis are two-fold. The first aim is to evaluate the antecedents which influence loyalty to Tesco and Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. The second aim is to assess the nature and type of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard. These two aims derive from the research question ‘What are the antecedents of loyalty exhibited by Tesco customers towards Tesco and Tesco Clubcard?’ and are integrated in the research hypotheses to be addressed in the research: H1 satisfaction,

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Andersson, Angelica, Petter Cederbrink, and Magnus Lövsund. "Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11227.

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<p><strong>Background: </strong>LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method kn

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Melkersson, Anders, Maria Bergström, and Fredrik Karlsson. "Kundlojalitet en studie av försäkringsbranschen." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4255.

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<p>Sammanfattning</p><p>Akademi:</p><p>Akademin för hållbar samhälls- och teknikutveckling,</p><p>Mälardalens Högskola</p><p>Nivå:</p><p>Kandidatuppsats i Företagsekonomi/Vårtermin 2008</p><p>Titel:</p><p>Kundlojalitet, en studie av försäkringsbranschen</p><p>Författare:</p><p>Maria Bergström, -79</p><p>Åkersberga</p><p>Fredrik Karlsson, -84</p><p>Västerås</p><p>Anders Melkersson, -66</p><p>Västerås</p><p>Handledare:</p><p>Jonsson, Claes</p><p>Problem:</p><p>Allt fler företag använder sig idag av relationsmarknadsföring för att få lojala kunder. Anledningen är att företagen vill ha lojala kund

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Lin, Su-Fang, and 林淑芳. "Branding and Customers’ Loyalty." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/18164692883301050821.

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碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>99<br>In early stage of Taiwan, OEM was our traditional industry which created an economic miracle for us. However, in recent years China and Southeastern countries took the place of Taiwan on OEM business. In 1992 Mr. Stan Shih (施振榮) brought out “Smiling Curve Theory” to encourage Taiwan enterprises to build a private brand instead of OEM. Only a private brand can create a brand image for an enterprise, help the enterprise to survive with more competition force, and create a bigger profit space for the enterprise. Since 2000 the institutions, such as

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Lee, Hui-I., and 李慧宜. "The impact of loyalty program on customers'' loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50548569273903851647.

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碩士<br>南台科技大學<br>行銷與流通管理系<br>92<br>Abstract Althought loyalty program have become a key marketing-mix tool for sales promotion and prevalent across a variety of industries, the effective ways to design are still intetermined. This research wants to find what kind of structure designs would appeal consumers’ attention, and identify the factors that determine the success of a loyalty program. In this research, we discuss how the structure designs of loyalty program affect customers’ loyalty. The structure factors include: (1) the threshold of loyalty program, (2)the reward o

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Hu, Ho Hsin, and 胡鶴馨. "The relationship between on-line game customers’ personalities and customer loyalty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90679577612921783993.

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碩士<br>長庚大學<br>企業管理研究所<br>97<br>Customer loyalty is an important goal for marketers. Previous studies have identified flow experience (optimal experience with total concentration and intrinsic enjoyment) predicts customer loyalty. However, little is known about which customers are likely to experience flow, restraining the use of flow in customer loyalty programs. Personality traits systematically influence individual psychology and thus are eligible for explaining who are likely to experience flow. Further, theories of flow and learning can be used to identify openness, conscientiousness, and

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Huang, Wei-Ying, and 黃威穎. "A Study of Cosmeceutical Product Attributes, Customers Satisfaction and Customer Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/nq85r7.

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碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>100<br>Today''s female consumers not only use the skin care products in general, the average loss of 50% of customers within five years according to the survey of large enterprises. The papers of the relevant skin care products are the traditional skin care products, has been unable to beauty products, features covering the medical America. With the changing times, consumers receive information more than ever, to facilitate the convenient, so that consumers can have brand loyalty has been the subject of urgent. In this study, female consumers of U.S.

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Tsai, Yu-Hui, and 蔡宇惠. "Factors Associate with Customer Loyalty – The case of health food customers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26798904164677716447.

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碩士<br>高雄醫學大學<br>藥學研究所碩士在職專班<br>96<br>The market value of healthy food is about thirty-eight billion in Taiwan, according to report of the Central News Agency in March 6th, 2007. The value can reach forty-six billion in year 2008 at the rate of 10% annually. The official statistics shows the average market value of healthy food is about fifty billion. Although the market value is tremendous huge, however, the consumer’s loyalty to healthy food is very uncertainty reflects on their purchasing decision. The market is full of various products and marketing activities make the consumers are less br

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"Determinants, context and measurements of customers loyalty." Universitat Pompeu Fabra, 2008. http://www.tesisenxarxa.net/TDX-0505109-123834/.

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Constantino, Micaela Andreia Cabral. "How can social media influence customers loyalty." Master's thesis, 2019. http://hdl.handle.net/10071/19512.

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Social media marketing is a growing practice in the marketing scope. The landscape of relationship marketing is changing with new ways of relating and interacting enabled by social media. Understanding these impacts is critical once it may influence customers loyalty. Research about social media impacts on customer/brands relationship is evolving, yet social media activity impacts on loyalty and its antecedents are still unclear. As so, the purpose of this dissertation is to clarify the influence of perceived social media activities on loyalty antecedents and loyalty, for fast fashion brands.

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Gomes, Andreia Filipa da Silva. "Relationship Bonds and Loyalty on Online Customers." Master's thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/77626.

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Gomes, Andreia Filipa da Silva. "Relationship Bonds and Loyalty on Online Customers." Dissertação, 2014. https://repositorio-aberto.up.pt/handle/10216/77626.

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Lin, Yu-shan, and 林郁珊. "How the Program Loyalty Influences Customers’ Company Loyalty in the Online Market." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/60033895108884610111.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系連鎖加盟管理碩士班<br>103<br>The concept of loyalty has been widely used in off-line retail environment. However, researches on loyalty in on-line environment are relatively insufficient. More insight is needed into other consumer markets and on-line settings. Previous researches had analyzed the benefits of loyalty program and the impact of loyalty program design toward customer loyalty in off-line retailers. Little attention focuses on the relationship between program loyalty and company loyalty. Thus, the purposes of this study is going to explore the main facto

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Cheng, Yung-Hsin, and 鄭詠馨. "The Influence Factors on Customer Loyalty: A Case Study of CMC Motor Customers." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/90993521768120506470.

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Lou, Tsai-Wen, and 羅彩文. "Relative Marketing versus Customers’ Loyalty in Banking Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56617041619018672753.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>96<br>This study aims to examine the relative marketing, service quality, customer satisfaction, and customer loyalty in banking industry. Specifically, the objectives of this study can be summarize as follows: 1. Exploring the correlation between related marketing, service quality, customer satisfaction, and customer loyalty in banking industry respectively. 2. Empirically examine the influence of relative marketing strategy on service quality, customer satisfaction, and customer loyalty respectively. 3. Investigate how gender, age, education, occupation, income

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Chang, Yu-Hsien, and 張宥嫻. "Effects of Customers Satisfaction and Customer Loyalty with Lean Service：A Case Study of TTFB." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/n3ngpe.

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碩士<br>中國科技大學<br>企業管理系<br>104<br>Owing to the increase of living standards, customer emphasis service quality more and more.As with the implementation of total quality management by enterprises, the ultimate goal of Lean Service is to identify ways to Customer Satisfaction needs, thereby helping to create satisfied customers. However, given the complex, fragmented range of service items that an enterprise is usually involved in providing, the question of how an enterprise can find out what cllstomers really feel, or in other words how it can effectively identify the key service factors needed b

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Yu, Po-I., and 余柏儀. "The Effects of Perceived Risks on Cyberbookstore Customers Loyalty." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/36383142585591455448.

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碩士<br>國立東華大學<br>國際企業研究所<br>90<br>This study developed a framework of uncertainty avoidance, business scope and core resources factors) that have effects on consumers’ loyalty in the cyberbookstore. After web data collection and SPSS data analysis, the results of this study are summarized as below: 1. The factor--“uncertainty avoidance” only moderates the social-psychological risk. When the customers perceive high social-psychological risk, then the lower Uncertainty Avoidance they are, the higher customer’s Loyalty they have. 2. The factor-- “business scope” only moderates the functional risk.

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GIMÉNEZ, ALEXANDRA VAN DER SCHAAR, and 范亞莉. "Employee’s Emotional Contagion and Customers’ Loyalty in Service Encounters." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/88428865499807507664.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>105<br>The purpose of this research is to study the antecedents of behavioral intentions, regarding loyalty intentions. Specifically, this paper aims to explore how employees’ emotional contagion enhances customers’ loyalty towards satisfaction, rapport, and trust. The findings suggest that when there is a relationship of trust between the employee and the customer, there is a positive influence on loyalty intentions. The discovery proposes that employees’ emotional contagion is pivotal in creating a positive climate in service encounters that will elicit cus

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Chen, Fang-Yuan, and 陳方元. "The Relationships Between Customer Relational Benefits and Customer loyalty – An Empirical Study of Airline Customers in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66862171855946999328.

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博士<br>國立成功大學<br>交通管理學系碩博士班<br>94<br>The airline market in Taiwan has shrunk a geat deal since 1997. In the face of new market situation, airlines were shifting their strategic focus toward retaining existing customers. To make matters worse, the Taiwan High-Speed Rail is projected to commence revenue service by the end of October 2006 which is expected to have a profound impact on airline market in Taiwan. It is therefore critical for airlines to maintain good relationships with existing customers and gain their loyalty. The purpose of this thesis is to propose and test an integrated model

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Lin, Chia-yu, and 林家鈺. "The Impact of Selling Orientation and Customers Satisfaction on Consumer Self-Confidence and Customer Loyalty." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/36928206856761622796.

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碩士<br>東吳大學<br>國際貿易學系<br>91<br>Looking for other’s opinions to reduce purchasing risk and to increase personal confidence is the usual behavior during consumers’ making important decision. Mostly, this searching opinions from others approach is through salesperson. As the marketing environment changes radically, however, consumers’ passively accepting information behavior is gradually transferring to search actively. For going concern about one’s business, marketing managers try their best to satisfy the customers. The logic behind this thesis is that the marketers whoever can satisf

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Chen, Chun-Ling, and 陳筑翎. "The Influence of Service Climate on Customers' Loyalty: A Perspective of Customer Relationship Management Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/12445638943196392077.

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碩士<br>真理大學<br>管理科學研究所<br>97<br>In the viewpoint of customer relationship management (CRM) behaviors, this research discussed the direct influences on customer’s loyalty resulted from financial counselors’ CRM behaviors, and further probed into the topic is service climate will influence that will offered by financial service industry counselors in CRM behaviors. The subjects of this research were financial counselors from 93 financial service industry and 450 their customers in North Taiwan. The research data were collected through pair-wise questionnaire, and the hierarchical linear model was

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Garcia, Joaquim João De Meira. "Driving Lidl´s growth strategy in Portugal through customer loyalty: conceptualization of a loyalty program with high perceived value for its customers." Master's thesis, 2021. http://hdl.handle.net/10362/131273.

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This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. There fore, a Loyalty Program is the main recommendation

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Lin, Guey-Tyan, and 林桂田. "An Empirical Study of the Relationship among Customers Perceived Value, Customers Satisfaction and Customers Loyalty-The Case of Chain Restaurants." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16535357466025512489.

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碩士<br>大葉大學<br>休閒事業管理學系碩士在職專班<br>96<br>Many marketing researchs empirical verification customer loyalty will bring large benefit. In recently, most of studies just discussed the relationship between service qual-ity , customer satisfaction and customer loyalty from customer “received” or ”benefit” perception. But some marketing researchers suggested need to add customer “give” perception－“price” inside. Customer perceived value is come from customer feel the gap of between “give” and ”receive” perceptions. Customer perceived value became an important factor that leads to customer loyalty and it

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WU, CHUN-YI, and 吳君儀. "The Relationships among Mobile Service Quality, Customer Satisfaction and Customer Loyalty– A Case study of Mobile Payment Customers." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/kpcz5c.

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碩士<br>長榮大學<br>企業管理學系碩士班<br>107<br>In Taiwan, social media and use of mobile devices is already quite mature, Market Intelligence & Consulting Institute report released on mobile payment market in 2017, we found that there are 80% of the general public will use mobile payment, and with the financial technology development of mobile commerce in the future have the opportunity to overturn the traditional consumption patterns, changing the original consumption habits.Therefore, this study is to investigate the relationship among the quality of mobile services and customer satisfaction and customer

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Chang, Li-Chuan, and 張麗娟. "The study of customers’ loyalty Towards Rehabilitation of Chinese Medicine." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/78432611686766488412.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>98<br>Along with the change of life style due to the development of industrial era, there are many illnesses occurred because of this industrial life style. Muscle aches, for example, have been bothering all people with different ages and genders. As a result, rehabilitation medicine has been one of a medical area that relates to people in life. This research utilizes questionnaire analysis to explore the customers’ loyalty rate towards the rehabilitation in Chinese medicine. The collected data were analyzed by correlation-coefficient, regression, T-test and ANOVA

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PAN, RUEI-YU, and 潘叡昱. "Customers’ Participation, Satisfaction, and Loyalty at Chiayi Civil Sport Center." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3tmqj9.

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碩士<br>國立中正大學<br>運動競技系運動與休閒教育研究所<br>107<br>Physical activities contribute to better physical and mental health. Sport participation and consumption have increased and stimulated the development of sport facilities and clubs. As the first Civil Sport Center in Chiayi city established on April 1st in 2018 and has officially operated for almost one full year, it is worth to examine the composition of the customers and the relationships between their participation characteristics, satisfaction, and loyalty. Purpose: To understand the composition of the customers and the relationships between their

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Chyi, Huang Ting, and 黃婷琪. "A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/73540044431216987420.

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碩士<br>國立屏東科技大學<br>農企業管理系所<br>101<br>This study adopted the statistics software of SPSS 17.0 to analyze and examine the hypothesis of the research. The data was analyzed by the statistics methods, such as descriptive statistics analysis, factor analysis, reliability analysis, t test, one-way ANOVA, correlation analysis and multiple regression. The purpose of this study was to explore the service quality, customers’ satisfaction and the customers’ loyalty of the Phalaenopsis stores in Kaohsiung City. I. The conclusions of this study were as the following: 1. Service quality appeared to have

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Siswanto, Enrico, and 林永順. "Increasing the customer loyalty in e-commerce by using gamification strategy: case study for Indonesia customers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8c4465.

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碩士<br>中國文化大學<br>全球商務碩士學位學程碩士班<br>103<br>E-commerce is still has potential market especially in Asia-Pacific. As the emerging market, Asia-Pacific is becoming the largest in E-commerce market because their large populations become first time online buyers. Indonesia took the second highest B2C E-commerce growth in the world. It caused a tough competition between local and international e-commerce companies and to keep customers loyalty become a challenge for the e-commerce industries in Indonesia. The purpose of this study is to find out the relation between application of gamification strategy

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Chen, Rou-Jen, and 陳柔臻. "The Relationship between Customer Equity, Corporate Reputation and Loyalty Intentions: The Moderating Role of Customers’ Hedonism." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/pnph55.

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碩士<br>國立彰化師範大學<br>企業管理學系行銷與流通管理碩士班<br>104<br>In recent year, people enjoy going to tourism factories that are considered to be a transition from conventional industries. Eventually tourism factories become popular issues which industries and customers love to discuss about. Tourism factories are not equal to the industries themselves; however, they may undoubtedly create co-creative value for customers and businesses. We can regard customers’ visit as an equality, i.e., customer equality of tourism factories. And their visits will also help them understand more about the industries and enhanc

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