Relevant bibliographies by topics / Customers motivating factor

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customers motivating factor'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Customers motivating factor"

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Chen, Aihui, Yaobin Lu, Sumeet Gupta, and Qi Xiaolin. "Can Customer Satisfaction and Dissatisfaction Coexist? An Issue of Telecommunication Service in China." Journal of Information Technology 29, no. 3 (2014): 237–52. http://dx.doi.org/10.1057/jit.2013.26.

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Although the telecommunication industry in China is growing at a fast pace, and firms are making strong efforts to provide customers with various services, customer switching continues to be high. Satisfaction has been considered as one of the most important antecedent of customer loyalty. However, little attention has been paid to dissatisfaction, a qualitatively different construct from satisfaction, which also influences loyalty. Relying on the two-factor and three-factor theory, this research proposes a theoretical framework to demonstrate the coexistence of customer satisfaction and dissa
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Parker, Christopher J., and Huchen Wang. "Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (2016): 487–506. http://dx.doi.org/10.1108/jfmm-02-2016-0015.

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Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date. Design/methodology/approach Through 18 in-depth qualitative interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments through m-commerce retail apps. Findings Results from thematic analysis identified that the utilitarian elem
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Listiyana, Listiyana. "Customer Satisfaction at Alfamart Raya Sukodono: a Study on Product Quality and Service Excellence." MANAZHIM 5, no. 2 (2023): 712–25. http://dx.doi.org/10.36088/manazhim.v5i2.3411.

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This study aims to determine the service quality, customer loyalty, and price and product quality of Alfamart Raya Sukodono. This study used a qualitative approach with a descriptive research type. The data collection techniques used in this study were interviews and observations. The results of this study are Friendly and responsive service quality provided by Alfamart Raya Sukodono is an important factor in influencing customer loyalty. Good service creates customer trust and comfort, motivating them to remain loyal and shop again at Alfamart Raya Sukodono. High customer loyalty at Alfamart
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Widodo, Rasyid Chandra Purnomo, Wiwi Susanti, and Nik Rahila Wan Ibrahim. "Customer Motivation in the Purchase of Halal-Certified Chicken Products through Online Delivery Applications in Yogyakarta." E3S Web of Conferences 444 (2023): 02060. http://dx.doi.org/10.1051/e3sconf/202344402060.

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Halal food is currently increasing in popularity among both Muslim and non-Muslim consumers. Halal food can be ordered directly or through online delivery applications, a popular trend. The process of ordering food using online applications saves time. However, it has limitations due to customers’ lack of direct observation, particularly Muslims. This study examined the customers’ motivation to choose online delivery applications for halal products at fast-food restaurants, even though they cannot directly observe the product preparation. The research was carried out in Bantul, The Special Reg
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Fadila, Atiya, and Lista Meria. "CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA." JURNAL LENTERA BISNIS 13, no. 2 (2024): 764. http://dx.doi.org/10.34127/jrlab.v13i2.1067.

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Customer loyalty becomes an important factor and a valuable asset for a business when customers have a positive attitude towards the product, thus motivating them to make repeat purchases. This research aims to analyze the influence of advertising, sales promotion, brand image on customer loyalty. The population of this research is made up of Mixue, Wedrink, and Momoyo customers. This research used a purposive sampling method to take samples from a total of 126 respondents. The data was analyzed statistically by applying PLS-SEM to test the proposed hypothesis. The results of this research sho
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Nakapthom, Parinya, Jennisa Srichroen, Jirayut Pitanon, et al. "Perception of Customer Experience Towards Customer Loyalty in Online Food Delivery Services in Thailand: Exploring in Generation Z." Rajabhat Chiang Mai Research Journal 25, no. 1 (2024): 164–74. http://dx.doi.org/10.57260/rcmrj.2024.266141.

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The relationship between customer experience towards customer loyalty in online food delivery services in Thailand has been the subject of a few studies on customers in Generation Z. This study aims to explore the effect of the perception of customer experience, customer satisfaction, and customer loyalty, focusing on Generation Z in online food delivery service. The samples are randomly selected from 400 respondents from Generation Z in Thailand. This analysis uses quantitative research and statistical assessment, including descriptive statistics, Exploratory Factor Analysis (EFA), and Linear
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Dr., R. Maheswari, Swarnalatha G., and T. Gayathri Ms. "A Study on Customer Satisfaction towards Zomato Online Food Ordering with Special Reference to Coimbatore City." International Journal of Trend in Scientific Research and Development 3, no. 6 (2019): 683–87. https://doi.org/10.5281/zenodo.3588859.

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Customer satisfaction is a term frequently used in marketing. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations". The sample size for the consumer's survey is 150.Tools For Statistical Analysis to Analyze the data and interpret the results by using percentage analysis and ranking. simple Percentage Method, Weighted Average Ranking Method, Chi Square test. To find out the socio economic status of the respondents. To determine the motivating factor for purchasing the product through Zomato. The management can mai
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Prasad, Ch J. S., and A. R. Aryasri. "Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis." Vision: The Journal of Business Perspective 12, no. 4 (2008): 33–43. http://dx.doi.org/10.1177/097226290801200404.

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The fast changing trends in lifestyles, food and eating habits of consumers have contributed largely to the growth and development of organised food and grocery retail formats in India. But, this sector is predominantly (99.2 percent) dominated by the traditional kirana stores, which have strong relationships with the customers for various technical and functional quality benefits extended to them. This posed a great challenge to the organised retailers for customer acquisition and retention of loyal customers in this fierce competition. The paradigm shift in marketing practices from the tradi
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Rani, Suman, and Aanchal Aanchal. "MOTIVATING FACTORS FOR BANKS TO GO FOR BANCASSURANCE AND PROBLEMS." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(I) (2025): 162–70. https://doi.org/10.62823/ijarcmss/8.1(i).7209.

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This paper aims to find out the motivating factors for banks to enter into the insurance selling business. In the present study, non-probability sampling has been used. To find out motivating factors and problems associated with bancassurance, two stage sampling has been used. In first stage quota sampling is used where 70 banks from each city finalised for collecting data from banks located in the tricity region, i.e. Chandigarh, Panchkula and Mohali. To fulfil this objective, factor analysis has been performed. Factor analysis revealed that three factors such as i.e. financial benefits, dive
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Dr., Ramakrishna Bandaru* Prof. H. Venkateshwarlu. "CUSTOMER'S PERCEPTION TOWARDS FOOD TRUCK PRODUCTS IN INDIA." Global Journal of Engineering Science and Research Management 4, no. 8 (2017): 15–19. https://doi.org/10.5281/zenodo.841192.

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Food Truck business is a very famous and a growing business in today’s time. Over the decade, every country in the world has been following the trend of the mobile food business. The silent feature of the food truck business is ‘customer reach and satisfaction’. Along with the increase in people living standards, ‘food on wheel’ business made a popular. According to IBIS World report, the food truck industry in the world has grown an average of 9.3% per year over the last five years. Slowly, this business was becoming popular in India for the last five years and many start-up firms are emergin
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Dissertations / Theses on the topic "Customers motivating factor"

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Junaid, Muhammad, and Fahim muhammad Iqbal. "Evaluation of Customers Adoption of Mobile Technologies For Shopping and Factors Motivating Consumers to Adopt Mobile Shopping." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56345.

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Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. With reference to e-commerce, organizations should analyze preferences of consumers in mobile-commerce environment and based on their findings, should adjust their product or service accordingly. The current research was based on the future research areas hi
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Potgieter, Adéle. "The influence of motivational factors on corporate performance and customer satisfaction." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1019738.

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South Africa is ranked 44th place out of 53 countries (IMD 2011). It would seem imperative for the South African Government and the private sector to pay close attention to studies of this nature that indicate the importance of certain factors on the motivation of employees. In essence this study could assist Government and the private sector in understanding the importance of different factors that influence motivation of employees and the profitability of organisations. Should organisations re-align their focus on motivation of employees by taking cognisance of the elements addressed in this
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Dahlgren, Sara, Amelie Johnson, and Caroline Liljenberg. "Online Reviews - What Motivates You? : A qualitative study of Customers' Motivation to Write Online Reviews." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44501.

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Background: To understand the consumers’ motivation to write online reviews is of importance, especially for companies since a large number of reviews have a positive influence on sales. Previous research has been done regarding what motivate consumers to provide user generated content, online word of mouth and also, to some extent, online reviews. However, these studies have primarily been adopted in a quantitative manner. To explore, from customers’ own perspective, the motivation to write online reviews is therefore valuable to add depth to the existing literature. Purpose: The purpose of t
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Charles, Warren Paul. "The relationship between union service delivery, motivation and job satisfaction amongst unionised workers in a media organisation in the Western Cape." Thesis, University of the Western Cape, 2008. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_2278_1260522608.

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<p>The purpose of this research is to determine employee satisfaction towards union service delivery and the effect it might have on their motivation. For the purposes of the research, the term customer applies to all union members being serviced by the union and enjoying benefits of negotiations at a centralised or de-centralised level. More generally, trade unions and collective bargaining are seen to enhance the dignity of workers and their control of their working lives, hence the important role trade unions play within the workplace. Service deliveries from a trade union to its members ar
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Fernandez, Rey Rosa-Maria. "Kan en H & M och en Zarakund vara samma kund? : En undersökning i två europeiska städer." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19067.

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The struggle for the customer has become a priority for the fashion industriesconsidering that it is the customers’ willing to shop that guarantees theircontinuous survival on today’s competitive market. To keep the customer happyand satisfied, should be their priority as this leads to an economic advantagesince the customer becomes the companies strongest allay with help of the socalled “word of mouth” effect. The positive response is then transmitted fromthe customer, acting as a spokes- person for the company. It is therefore in thecompany’s interest to investigate and find out the actual a
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Lee, Pie-Yi, and 李沛怡. "Analyzing Factors of Customer Repurchase in Different Types of Coffee Shops：Customer Motivation Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28490181681702869390.

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碩士<br>中原大學<br>企業管理研究所<br>101<br>The large coffee market in Taiwan has boomed coffee shop business, the key to attract and retain customers among various types of coffee shops lies on business strategies. This study attempts to find out the relationship between consumer motivations and repurchase intensions in different types of coffee shops and provide diverse reference for coffee shop operators to make and adjust their own business strategies. The objects purchasing over twice in coffeehouse chains of the same brand or in stylish individual coffee shops are investigated by random sampling in
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LIN, JIE-RU, and 林潔如. "Investigating Factors Influence Customers’ Motivation to Participate in Co-Creation Activities- Base on Psychological Ownership Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/752uzb.

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碩士<br>國立高雄應用科技大學<br>資訊管理研究所碩士班<br>104<br>With the growing emphasis on S-D logic, customers not only receive, but also try to join the process of service actively. Through co-creation, customers can decide what to buy, and participate the process of create of value for the merchandise. Guided by the theoretical lens of psychological ownership, this study aims to understanding how psychological ownership and customer engagement influence customers’ co-creation intention. The study adopted a survey method. The questionnaire was composed of three parts—the feeling of a brand, the influence of
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Hsieh, Hui Shuan, and 謝蕙萱. "The Environmental Factors Affecting on Motivation to Training Transfer of Customer Service Representatives in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/20289910263644144241.

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碩士<br>元智大學<br>企業管理學系<br>92<br>The study examined the relationships between motivation to training transfer of customer service representatives and the environmental factors, which are suggested in Holton et al.’s conceptual model of Learning Transfer System Inventory. The environmental factors include: supervisor support, supervisor sanctions, peer support, positive personal outcomes, negative personal outcomes, performance coaching and openness to change, which were hypothesized to influence the motivation to training transfer. From the literature review of call centers, job burn
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Wang, Tsung-Nan, and 王宗男. "The Implementation Motivation, Barriers, Factors, and Effects of Customer Complaint Management Impact on Industrial Marke." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/27684522595054557656.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>93<br>Taiwan companies has created an advantage in mass production and cost reduction, but it is losing to product and service homogeneous due to severely competition and in a speedy information environment. Customer complaint management, a human and strategy related action, which could create customer value to enhanced customer satisfaction, is expected to develop marketing differentiation. However, there is little empirical research attempted to touch this field in local industrial market. 　　This study examines customer complaint and its’ handling impacts on bus
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Lo, Hui-Lin, and 羅慧玲. "Study on the Motivations and Related Factors for Female Customers Receiving Aesthetic Medicine in a Medical Center." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/egdy97.

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碩士<br>長庚科技大學<br>健康照護研究所<br>103<br>The main purpose of this study was to analyze the causal factors, including body image, mental attitude, interpersonal factors and social media influence, of female customers’ motivation to receive aesthetic procedures. This cross-sectional study was performed by using a structural questionnaire from patients in aesthetic medicine of Medicial Center. A total of 193 valid questionnaires are collected and analyzed by SPSS 19.0 version for statistics analysis. We enrolled a total of 193 female patients; the average age was 43.2 years. The majority of them are a
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Books on the topic "Customers motivating factor"

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Parker, Lyndsay Dawn. Factors affecting staff motivation in the public sector: H.M. Customs & Excise law enforcement division, Gatwick Airport : a case study. Oxford Brookes University, 2004.

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Maugeri, Giuseppe. L’insegnamento dell’italiano a stranieri Alcune coordinate di riferimento per gli anni Venti. Fondazione Università Ca’ Foscari, 2021. http://dx.doi.org/10.30687/978-88-6969-523-0.

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This book develops the theme of teaching Italian abroad, starting from the awareness of the motivations for foreign students to study the Italian language and the different methodological procedures in order to teach it.For this purpose, the book focuses on the problems concerning the training of teachers of Italian to foreigners and on the many aspects of teaching Italian in order to propose both a methodological reflection on the edulinguistic project and educational solutions aimed at improving the quality of the students’ learning.Part 1The first part focuses on edulinguistic teaching visi
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Trappey, Randolph J., and Arch Woodside. Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process. Palgrave Macmillan, 2005.

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Book chapters on the topic "Customers motivating factor"

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Grigoriadou, Maria, and Agisilaos Konidaris. "Exploring the Motivation to Follow Small Brands on Social Media." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_89.

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AbstractSocial media have impacted numerous aspects of consumers’ social life, including consumer behavior and the consumer—brand relationship. Consumer behavior is evolving though social platforms and is shaping the perceptions and the actions of customers towards brands. As a result, more and more brands are seeking visibility through social networks, establishing an online presence, trying to trigger interaction and engagement with consumers. This paper explores consumer motivation to interact and engage with small travel brands on social media and highlights elements of the brands that mak
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Valentina, Florea Nicoleta, and Tanasescu Irina Antoaneta. "Improving Communication with Internal Public and Customers of an Industrial Company." In Advances in Logistics, Operations, and Management Science. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0021-6.ch002.

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The present chapter deals with an important topic, namely communication with its internal public and its customers by improving internal processes like recruitment, selection, motivation and development of an industrial company along supply chain management. We analyse this relationship taking into account that having talented employees the company will be able to attract new customers, maintain the old ones and satisfy their needs, that organizations must face the continual changes from the external environment, and that factors like globalization, liberalization, new technologies, and market
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Alquhtani, Salma Abdulaziz, and Anandhavalli Muniasamy. "Development of Effective Electronic Customer Relationship Management (ECRM) Model by the Applications of Web Intelligence Analytics." In Building a Brand Image Through Electronic Customer Relationship Management. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5386-5.ch003.

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Analysis of customer relationships based on their satisfaction is a practical and motivating success factor for the growth of every company. Web intelligence describes the scientific development that uses information technology and artificial intelligence for new frameworks, services, and products provided by the web. This chapter aims to present the model of analyzing the users' sentiments from their online reviews on an e-commerce platform using machine-learning classifiers, namely naive bayes, logistic regression, support vector machine, and neural network. For data analysis, latent semanti
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Markellou, Penelope, Maria Rigou, and Spiros Sirmakessis. "Closer Look to the Online Consumer Behavior, A." In End-User Computing. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch105.

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Nowadays the Web comprises a significant advance in technology, and the rapidity of its acceptance has been remarkable. It is a powerful tool that has changed the way of conducting business, providing companies and customers with limitless options and opportunities. Online catalogs, 24/7 service availability, a cut down in transaction costs, reduction of customer service time, personalized features, and absence of paper and personalization features are only a few of the advantages. Companies, in an effort to stay competitive in the new global economy, are increasingly expanding their activitie
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Martea, Artur. "Living Room Instead of Hotel Room." In Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8306-7.ch013.

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The chapter explores shared accommodation platforms such as Airbnb and the primary motivations for its customers. This research will be based on the deductive process, which is focused on primary and secondary research. This research aims to analyze the motivation towards either the Airbnb platform or traditional hotel from different perspectives, such as economic, environmental, and social. Additionally, after secondary data research, the questionnaire has been constructed to understand the main concepts of the P2P platform and its customers' needs. The investigation tried to notice what are
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Nagvanshi, Sarita, Vinod Kumar, and Shweta Dabas. "Impact of Social Media Advertising and Influencer Marketing on Plant-Based Dairy Alternative Purchase Intention." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8542-5.ch020.

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This study aims to understand the relationship between social media advertising, influencer marketing, and key motivational factors such as health motivation, environmental consciousness, and animal welfare in the adoption of plant-based dairy alternatives by consumers from the four highest Indian vegetarian states i.e. Haryana, Rajasthan, Gujrat and Punjab. The study utilises SmartPLS-SEM 4.0 to analyse the data where, reliability and validity of constructs were measured through factor loading, cronbach alpha, composite reliability and average variance extracted (AVE) assessments. Social medi
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Trigos, Federico, and María Lucila Osorio. "A Transdisciplinary Approach to Optimising Distribution Efficiency: Integrating Human Factors for Sustainable Routing." In Advances in Transdisciplinary Engineering. IOS Press, 2024. https://doi.org/10.3233/atde240900.

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Intensified competition, heightened customer demands, and mounting pressure for cost savings and carbon footprint reduction characterise the dynamic landscape of contemporary business. Thus, the efficiency of distribution channels plays a pivotal role in meeting the evolving needs of diverse stakeholders. Management’s concern for the seamless flow of products to customers is underscored by imperatives to lower costs, enhance customer satisfaction, adhere to policies and regulations, and sustain personnel wellbeing and motivation. Operational research initiatives such as the Vehicle Routing Pro
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Çadırcı, Tuğçe Ozansoy, and Ayşegül Sağkaya Güngör. "Electronic Word-of-Mouth Communication in Online Social Networks." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch005.

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Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands and companies via electronic word of mouth (eWOM). The unique nature of oSNS-eWOM relationship forms the basis of this research. The authors report the results of a research investigating six motivational factors for engaging in eWOM communication, investigated under three dimensions; producing, consuming and forwarding of content on oSNSs. Results reveal that eWOM producti
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Silvestri, Cecilia. "Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch001.

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The phenomenon of experiential shopping develops concurrently with another important and interesting one, namely the birth of Shopping Centre (Keng et al. 2007; Hedhli et al. 2013). Shopping can significantly contribute to improve people's quality of life. The satisfaction of these needs plays an important role in the general welfare of people (Deci &amp; Ryan, 2002). However quality is the antecedent of satisfaction, and therefore of the welfare. Several studies have shown that a relationship of dependence between quality and customer satisfaction exists (Shanaki et al. 2012; Lai, 2015). The
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Soares, Edilaine Rodrigues, and Fernando Hadad Zaidan. "Information Architecture and Business Modeling in Modern Organizations of Information Technology." In Handbook of Research on Information Architecture and Management in Modern Organizations. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8637-3.ch020.

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The modern IT organizations has been structured in such a way as to establish the motivation of the teams and workers in the exercise of their functions; meet the needs and expectations of the customer and the organization; anticipate the factors that threaten the achievement of the expected results; reduce costs and maximize profits in a holistic view of the estimates of lucrativeness and the profitability index ROI-Return on investment of the software project. This chapter aims to present the information architecture and business modeling at IT organizations. This architecture allows associa
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Conference papers on the topic "Customers motivating factor"

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YIOGO, Hadarou, and Zoïnabo SAVADOGO. "IDENTIFYING THE MOST IMPORTANT FACTOR MOTIVATING NEPALESE CUSTOMERS TO USE CHATBOTS: AN ANALYTIC HIERARCHY PROCESS APPROACH." In The International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2024. https://doi.org/10.13033/isahp.y2024.032.

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Guijarro, Ester, Mais Hamdan, and Lourdes Canós Darós. "The impact of customer reviews in social media on the brand reputation for the online accommodation sector." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15785.

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Online customer reviews have become a natural part of the online marketplace for both customers and companies in the last few years. For the accommodation sector, a key factor of success is knowing what customers are saying about their services through online reviews. The main objective of this study is to find the best online platform in the accommodation sector that explain the effect of online review on brand reputation and to find the most important factors that influence online review, and how these online reviews contribute to building and boosting the brand reputation. To this aim, we a
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Guijarro, Ester, Mais Hamdan, and Lourdes Canós Darós. "The impact of customer reviews in social media on the brand reputation for the online accommodation sector." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15785.

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Online customer reviews have become a natural part of the online marketplace for both customers and companies in the last few years. For the accommodation sector, a key factor of success is knowing what customers are saying about their services through online reviews. The main objective of this study is to find the best online platform in the accommodation sector that explain the effect of online review on brand reputation and to find the most important factors that influence online review, and how these online reviews contribute to building and boosting the brand reputation. To this aim, we a
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Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
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Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
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Dimitrova, Rositsa, and Panayiotis H. Ketikidis. "Customers’ Technology Acceptance of Mobile Applications for Personalized Healthcare." In The 18th international symposium on health information management research. Linnaeus University Press, 2022. http://dx.doi.org/10.15626/ishimr.2020.02.

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In line with the global trend towards mobile technologies and the increased interest in personalized healthcare solutions various mobile applications for personalized healthcare have been created. The acceptance rate is lower than accepted and existing academic research reveals the need for further examination of the factors motivating people to use such applications. The present study, based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, examines the extent of the influence of price value, social influence, hedonic motivation and performance expectancy on t
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Oh, Hyung Sool, Seung Ki Moon, and Wonmo Kim. "A Product-Service System Design Framework Based on a Business Ecosystem." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70731.

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Nowadays, enterprises’ efforts are focused on increasing their product values with additional services and contents to satisfy diverse customer needs in competitive market environments. Trends of integrating services and products lead to the emergence of a product-service system (PSS). To enable designers and manufactures to implement and embody a PSS solution in new product development, there is a need for a comprehensive design framework to facilitate the design factors of PSS in complex business environments. The objective of this research is to propose a product-service system design frame
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Terada, Kazunori, Liang Jing, and Seiji Yamada. "Effects of Agent Appearance on Customer Buying Motivations on Online Shopping Sites." In CHI '15: CHI Conference on Human Factors in Computing Systems. ACM, 2015. http://dx.doi.org/10.1145/2702613.2732798.

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Schadt, Christian, Christian Zagel, and Janine Koch. "Sustainable Entrepreneurship in German Rural Areas: A Survey and Implications for Entrepreneurship Education and Support Programs." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006403.

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Results from studies indicate that starting a sustainability-oriented business is associated with specific challenges. Our aim therefore was to investigate the mindset and needs of sustainable entrepreneurs, focusing on their motivations, challenges and support requirements during the establishment of sustainability-oriented start-ups. The focus was on respective start-ups in two rural and rather conservative regions in Germany. Together with an interdisciplinary group of students at a university course, we conducted guideline-based interviews with N=14 founders of sustainability-oriented ente
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Ajanthan, D. "Mobile phone apps-based shopping and generation z’s impulsive fashion apparel buying behaviour." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.21.

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In contemporary society, individuals have increasingly turned to mobile applications as a means of effectively and conveniently organizing their daily tasks and responsibilities. Mobile applications play a significant role in enhancing the efficiency of consumers' shopping experience throughout the decision-making phase. The purpose of this study is to examine the impact of hedonic motivations, utilitarian factors, and social pressure on consumers' intention to purchase fashion products through mobile applications. Additionally, the study also explores the mediating role of attitude towards us
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Reports on the topic "Customers motivating factor"

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Nimesh, Vikas, Bhaskar Natarjan, Saddam Hussain, and K. N. Hemanth Kumar. CATALYSING THE MARKET TRANSFORMATION OF ELECTRIC 2-WHEELER INSIGHTS FROM CONSUMERS AND STAKEHOLDERS. Alliance for an Energy Efficient Economy (AEEE), 2023. http://dx.doi.org/10.62576/aeee2w.

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Electric two-wheelers (E2Ws) are becoming increasingly popular as an eco-friendly mode of transport. They provide a convenient and efficient option for short-distance travel, particularly in urban areas. However, the widespread adoption of E2Ws in India still faces several challenges. In order to address these issues, the Alliance for an Energy Efficient Economy (AEEE) and International Copper Association India (ICA India) have teamed up to identify the key barriers hindering the adoption of electric two-wheelers in the market. The joint research project aims to identify effective pathways for
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