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1

Russell, Cheryl. Best Customers: Demographics of Consumer Demand (Best Customers). 3rd ed. Ithaca, N.Y. : USA: New Strategist Publications, 2004.

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2

Best customers: Demographics of consumer demand. 2nd ed. Ithaca, N.Y: New Strategist Publications, 2001.

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3

Russell, Cheryl. Best customers: Demographics of consumer demand. Ithaca: New Strategist, 1999.

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4

Mukherji, Sourav. Managing customer knowledge in retail environment. Bangalore: Indian Institute of Management, 2007.

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5

Sean, Kelly. Customer Intelligence. New York: John Wiley & Sons, Ltd., 2006.

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6

R, Lehmann Donald, ed. Managing your customers as investments: The strategic value of customers in the long run. Upper Saddle River, NJ: Pearson Education, 2005.

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7

Woodruff, Robert B. Know your customer: New approaches to customer value and satisfaction. Cambridge, Mass., USA: Blackwell Business, 1996.

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8

Böttger, Tim Michael. Customer Preferences of Very Light Jet Air Taxi Operators. Zurich: DIKE, 2009.

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9

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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10

Ten key customer insights: Unlocking the mind of the market. Mason, OH: Thomson, 2005.

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11

Sonal, Kureshi. Comprehensive analysis of exclusive brand store customer in Indian market. Ahmedabad: Indian Institute of Management, 2007.

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12

Fisher, Gardial Sarah, ed. Know your customer: New approaches to understanding customer value and satisfaction. Cambridge, Mass: Blackwell Business, 1996.

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13

Keller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

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14

Designing products and services that customers want. Portland, Or: Productivity Press, 1995.

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15

Thacher, Jennifer A. Assessing customer preference and willingness to pay: A handbook for water utilities. Denver, Colo: Water Research Foundation, 2011.

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16

The intention economy: When customers take charge. Boston, Mass: Harvard Business Review Press, 2012.

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17

Michaelson, Gerald A. 50 ways to close a sale (and keep the customer for life). New York: W. Morrow, 1994.

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18

Customer intelligence: From data to dialogue. Hoboken, N.J: John Wiley, 2006.

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19

Marchi, Scott De. I'll have the usual: Predicting your customers' choices before they make them. New York: Portfolio, 2009.

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20

Peppers, Don. Managing customer relationships: A strategic framework. 2nd ed. Hoboken, N.J: Wiley, 2011.

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21

Ken, Orton, ed. The soul of the new consumer: The attitudes, behaviors, and preferences of E-customers. New York: Allworth Press, 2000.

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22

Wilkinson, Michael. Buying styles: Simple lessons for selling the way your customer buys. New York: American Management Association, 2009.

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23

Brooks, William T., and William T. Brooks. Niche selling: How to find your customer in a crowded market. Homewood, Ill: Business One Irwin, 1991.

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24

Peppers, Don. Managing customer relationships: A strategic framework. 2nd ed. Hoboken, N.J: John Wiley, 2011.

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25

Marchi, Scott De. I'll have the usual: The six traits that really predict customer choices. New York: Portfolio, 2009.

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26

Peppers, Don. The one to one future: Building relationships one customer at a time. New York: Currency Doubleday, 1993.

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27

D, Rogers Martha Ph, ed. The one to one future: Building relationships one customer at a time. New York: Currency Doubleday, 1997.

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28

The new market leaders: Who's winning and how in the battle for customers. New York: Free Press, 2001.

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29

Peppers, Don. The one to one future: Building business relationships one customer at a time. London: Piatkus, 1993.

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30

G, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Houndmills [England]: Palgrave Macmillan, 2005.

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31

Christophe, Morin, ed. Neuromarketing: Understanding the "buy button" in your customer's brain. Nashville, Tenn: T. Nelson, 2007.

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32

Donnan, Hastings. Marriage among Muslims: Preference and choice in Northern Pakistan. Delhi: Hindustan Pub., 1988.

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33

Marriage among Muslims: Preference and choice in northern Pakistan. Delhi: Hindustan Pub. Corp., 1988.

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34

McGuinness, Dean A. An assessment of three Dublin cinemas in terms of relative customer-perceived service quality: A comparative of multiplexes with a city-centre cinema. Dublin: University College Dublin, 1994.

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35

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with customers. New York: AMACOM, 1993.

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36

David, Nicholls. Red alder kitchen cabinets: How does application of commercial stains influence customer choice. Portland, OR: U.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Station, 2006.

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37

Rosen, John. Stopwatch marketing: Take charge of the time when your customer decides to buy. New York: Portfolio, 2008.

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38

Stein, Amy R. Illegal sex discrimination or permissible customer preference?: Refusal to hire and employ male gynecologists : a legal research guide. Buffalo, N.Y: W.S. Hein, 2007.

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39

1952-, Rogers Martha, ed. Managing customer relationships: A strategic framework. 2nd ed. Hoboken, N.J: John Wiley, 2011.

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40

B, Carlos Williamson. La teoría sobre preferencias arancelarias: El caso de las uniones aduaneras. Santiago, Chile: Pontificia Universidad Católica de Chile, Instituto de Economía, 1985.

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41

Glenn, Van Zutphen, ed. Happy customers everywhere: How your business can profit from the insights of positive psychology. New York: Palgrave Macmillan, 2012.

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42

Cheap: The real cost of the global trend for bargains, discounts & customer choice. London: Kogan Page, 2006.

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43

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. How do businesses use customer information? Is the customer's privacy protected? : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, first session, July 26, 2001. Washington: U.S. G.P.O., 2001.

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44

Bowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, MA: Marketing Science Institute, 2001.

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45

Russell, Cheryl. Best Customers: Demographics of Consumer Demand (Best Customers). 4th ed. New Strategist Publications, 2006.

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46

P, Shapiro Benson, and Sviokla J. J, eds. Seeking customers. Boston, MA: Harvard Business School Pub., 1993.

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47

Great Britain. Customs and Excise. Customs: European Community preferences : imports. H.M.S.O., 1990.

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48

Derval, Diana. Right Sensory Mix: Decoding Customers' Behavior and Preferences. Springer Berlin / Heidelberg, 2021.

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49

Residential customer preference and behavior: market segmentation using CLASSIFY. Electric Power Research Institute, 1989.

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50

Creative & Response Research Services, Inc. and National Restaurant Association (U.S.), eds. The frequent dinner customer. Washington, DC: National Restaurant Association, 1997.

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