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Sapatapu, Vedasree Reddy, and Apoorva Kothapally. "Modeling and understanding customers preference for product sustainability information using Machine Learning techniques." Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-21963.
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Background. Markets nowadays are increasingly competitive as many companies are focusing themselves on minimising their churn rate and maximising their growth rate of customers. Therefore, it is useful to understand the product preferences from the customers’ perspective which could help the companies to learn their products’ most attractive components. A similar approach can be used in terms of sustainability information, where sustainability in terms of products refers to the making of the products out of materials that are easily available and processed [42]. It might be the case that customers with limited knowledge are unaware of the product’s additional sustainability components and that this information would be interesting to them. Hence, the companies can expand their information or present it in a more easily perceiving form to increase customer’s awareness about the product’s sustainability attributes. Objectives. Firstly perform a literature review to select the appropriate data mining (DM) technique required to build a preference model for existing customers. Next, experiment to compare the machine learning (ML) algorithms and choose the appropriate algorithm best suited for the current data to build a predictive preference model. Later, analyse whether the preference models built in this research project show consistent patterns in customer data. Methods. To have a better understanding of the DM and ML techniques for modelling and predicting customer preferences, a literature review was conducted. With the use of an unsupervised learning approach, the different customers’ common behaviours and deviating behaviours were modelled. Additionally, analysing the models helped in understanding how customers behave concerning different products. Results. The Literature Review indicated k-medoid as a suitable algorithm for clustering customers and the experimental results indicated that the K-Nearest Neighbours (KNN) is a better performing classification algorithm based on accuracy. The outcome from modelling the customer preferences towards sustainability are analysed. The results indicated that the data mining and machine learning techniques are capable of modelling the sustainability preferences of customers. Additionally, the comparison between the cluster solutions provided useful information about customer behaviour patterns. Conclusions. The main goal of this study was achieved by proposing an approach that can model the common and deviating preference behaviours of the customers in terms of sustainability. This type of analysis is helpful for the companies in understanding their customers’ preferences towards sustainability which in turn helps them in building more sustainable products.
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Baker, Melissa. "Service behaviors and time preferences of rural and urban restaurant customers." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/33005.
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Do customers in rural and urban markets want the same thing from a restaurant server? While researchers have stressed the importance of sub-culture and made the call for empirical research, few studies have incorporated sub-culture into their research, especially within the hospitality industry. Empirically measuring the differences in sub-culture, may be especially important for restaurant operators as they serve and employ a myriad of different customers in different markets. One under researched yet critical way is through a better understanding of the importance of customer contact employeesâ behavior. Understanding the importance customers place on standard restaurant wait staff behaviors and time standards may be critical to earning customers satisfaction and patronage, yet few studies have empirically examined this. Developing enhanced ways of understanding how to adapt service delivery behavior to the values of major cultural groups can be extremely beneficial to hospitality managers.
This study attempts to close these gaps by investigating the influence of sub-culture on consumer perceptions of behavioral and timing dimensions in a casual, full-service restaurant setting, through methodological sampling concentrating on two main sub-cultural groups: rural and urban restaurant patrons. Results indicated that sanitation and accommodation were the most important behavioral dimensions for both groups. The level of server responsiveness, friendliness, and knowledge were statistically different for the rural and urban samples. Results suggest that casual restaurant wait staff need to tailor service behavior by accommodating and customizing to the cultural and sub-cultural based guest needs in order to maintain a competitive advantage in satisfying customers. This study also demonstrates theoretical and managerial implications and suggests that further research is needed to investigate differences across other hospitality settings.Master of Science
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Jenkins, Morgan. "Increased knowledge about floral preservatives influences customers’ perception of the quality and value of a floral arrangement purchase." Kansas State University, 2010. http://hdl.handle.net/2097/6986.
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Master of ScienceDepartment of Horticulture, Forestry, and Recreation Resources
Kimberly A. Williams
Despite extensive evidence that appropriate use of floral preservatives extends postharvest longevity of most fresh flowers, their use by traditional full-service florists has been observed to be highly variable. This research was developed to determine if knowledge about floral preservatives increases consumers’ perception of quality, purchase intention, and price of a floral arrangement. A survey was administered to 222 participants at two locations in Manhattan, Kansas during April 2010. Seventy-three percent of respondents fell within the age range of Gen Y. The survey instrument contained four levels of presentation of a floral arrangement that were associated with increasing knowledge about the use of a floral preservative on consumers’ perceptions about the quality and price of that arrangement. Results were analyzed via within-subjects ANOVA, Bonferroni post-hoc tests, t-tests, and regression analyses. Participants of the survey rated the quality of a floral arrangement higher from Level 2 (presence of floral preservative not explicit) to 3 (presence of floral preservative explicit) and Level 3 to 4 (after reading 191 word count message about floral preservative function and effectiveness). Their intent to purchase the floral arrangement generally increased with each level of presentation. Participants increased the price that they were willing to pay for the floral arrangement at each level of presentation, starting at $25.49 at Level 1 (no floral preservative use indicated) to $29.17 at Level 4. Participants were more knowledgeable about the benefits of floral preservatives and believed that floral preservatives increased the value of floral arrangements after reading a message describing their function and effectiveness more so than before reading the message. Younger participants were more willing to pay more for floral arrangements with floral preservatives than older participants. As consumers become more aware of the use of floral preservatives and more knowledgeable about how and why they are effective, they attribute higher quality to floral arrangements with preservatives, are willing to pay more for arrangements with preservatives, and their purchase intention frequency increases. Florists should consider providing a message about the function and effectiveness of floral preservatives to their customers, and then market their use of these materials.
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Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.
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Untachai, Subchat. "The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2007. https://ro.ecu.edu.au/theses/259.
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The current study was designed to provide a quantitative measure of the influence of store name, brand name, and store atmospherics on retail preference in a study of the retailing industry in Udon Thani province, Thailand. The objectives of this study are twofold, (I) to examine the extent to which perceived store value is related to store preference, and (2) to examine the relationship between perceptions of store name, brand name, store atmospherics, and store value. The research included a pilot test using undergraduate business students in Rajabhat Institute, Udon Thani for pretesting of the questionnaire items. Following this, the investigation into store image attributes and store value perceptions necessitated uncovering variables of interest. To do this a large-scale field study was conducted. The study consisted of surveying 430 households in Udon Thani province and 310 households in Khon Khaen province using a structured questionnaire. Respondents were asked to rate, on a seven-point semantic differential and Likert scale, their agreement or disagreement on various store image attributes. L1SREL 8.30 was used for data analysis since the proposed model is a simultaneous system of equations having latent constructs and multiple indicators. Further quantitative techniques, such as factor analysis, correlation, multiple regression, and chi-square, were also employed. The study found that consumers' perceived quality-value mediates the effects of perceived brand name and store atmospherics on store preference (behavioural intention to buy). In addition, consumers' perceived brand name has a more significant influence than store atmospherics on perceived quality-value. However, store atmospherics has a more significant role in influencing consumers' store preference than does consumers' perceived brand name.
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Li, Pu. "Customer relationship management : a research framework for investigating how customers' detailed preferences are learned and recorded /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202005%20LI.
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Sandqvist, Isabelle, and Stina Skovshoved. "Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences." Thesis, Linköpings universitet, Projekt, innovationer och entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138624.
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In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. A company that traditionally has had a strong product focus, but where services now have attracted their attention is Bosch Thermoteknik AB, active as a manufacturer in the heat pump business. In the market, which has been more and more competitive and where customer requirements are extended, it could be difficult for the company to only build on technical innovations. The aim of this thesis is thus to identify service opportunities in the heat pump business based on a customer value perspective, and proposals of how integrated service concepts may look like for Bosch Thermoteknik AB are presented. To answer the purpose, 12 semi-structured customer interviews were performed in order to identify factors contributing to customer value in the business of residential heating. Additionally, an investigation of what kind of services that are offered in the heating market was performed in order to contribute to inspiration for integrated service solutions for Bosch Thermoteknik AB. The customer interviews show that the most important value dimensions to customers are a reliable heat pump operation generating desired comfort, a system that manage itself and not require time and effort to manage, a high quality product and low operation and investment costs. Additionally, customers value knowledge to be able to handle the system in order to reach their expectations on the heating system. Many of the identified values are fulfilled to customers, however not always the latter example, especially not to those who move in to their first house where there is a heat pump installed. Regarding the investigation of different concept in the market, leasing of boilers, pay per heat unit, monitoring contracts, customer education and heat analysis where all found and contributed with inspiration in the study. The leasing concept and pay for heat were mainly marketing as an escape of a high investment cost, but since the investment cost was not seen as a big barrier for customers in this study and they were rather afraid to lose money in the long run, these solutions were not included in the recommendations for Bosch Thermoteknik AB. However, customers agreed that both solutions have advantages, such as get rid of hassles and risks especially regarding unpredictable costs. Three concept proposals were finally selected, which are Nyinflyttad, Tryggheten och Säkerställan. The first concept, Nyinflyttad, aims to give new house owners a secure feeling, where they helped by a service and education, get information of the condition of the system and get knowledge about how to handle it. Tryggheten, is rather targeting customers who need a new heat pump. Customers are here offered extended monitoring indicating problems in an early stage and additionally they are offered guidance to do easier measurements themselves. In the last concept proposal, Säkerställaren, customers are offered a heat analysis, in connection to the heat pump purchase, in order to take a more holistic perspective on the heating included both the heat pump and identification of heat loses from the house. Important to mention is that these proposals are only first drafts and there are still many aspects to investigate, not least the economic aspect as well as the organizational aspect, in order to provide the services.
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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.
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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures, which in turn relate to influences in loyalty behaviours. From the customer’s perspective the theoretical model was quantitatively tested by developing pre- and post-purchase preference structures from a choice-based conjoint experiment on a sample of online and offline grocery shoppers. The results showed that these preference structures differed significantly on a number of attributes. The theoretical model was further tested by linking the utility values from the choice-based conjoint experiment to loyalty variables in a structural equation model. The results showed that the theoretical model needed adjustment to fit the underlying data. The offline shoppers’ group model had a better fit to the data than did the online group. The company perspective was developed through a longitudinal study of four U.K. companies in different industries. The qualitative data collected in these studies was compared and contrasted with the theoretical model. The emergent pattern within this analysis showed that companies with a strong understanding of customer preference structures in a traditional marketing channel, was no guarantee that the capabilities of the Internet would be used to strengthen performance on those preferences. One common theme that emerged from interviews with companies was that those who rapidly developed new levels of performance on customer preferences using the capabilities of the Internet had made the Internet a major component of their business model. The qualitative data showed companies as either adopting a transactional or an informational approach to their Internet channel strategy with radically different implications for their business models.
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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.
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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
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Marková, Kateřina. "Analýza zákaznických preferencí ve vztahu k produktům a službám společnosti REX Controls, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264311.
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A topic of this thesis is an analysis of customer preferences in relation to products and services of the company REX Controls s.r.o. that focuses mainly on industrial automation and control systems. The goal of this thesis is to find preferred attributes when acquiring a control system and determine a level of customer satisfaction and loyalty. Product attributes are determined by conducting semi-structured interviews. Analysis of customer preferences is based on a consumer research. Within the survey are involved two groups of experts on automation and regulation. Evaluation of the collected data is performed by using statistical tools. The results of the analysis and formulated recommendations for the company, which could help to achieve its objectives, are discussed in the conclusion part.
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Chow, Wo-lap. "Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria." [Hong Kong] : University of Hong Kong, 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302322.
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Chan, S. M. H. "Predicting customer preferences in non-experimental retail settings." Thesis, University College London (University of London), 2015. http://discovery.ucl.ac.uk/1468426/.
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This thesis investigates the application of computational statistics and Machine Learning in consumer preference prediction, with specific reference to the challenges imposed by real world operational retail environments. Some retailers base their competitiveness on Machine Learning. For instance, Dunnhumby analyzes more than 400 million online consumer records for retailers, such as Tesco, to optimise business decisions. The experiments in this thesis investigate three main challenges commonly presented in operational scenarios that hinder the application of Machine Learning in retail environments: 1. The measurement of correlation of feature factors for Machine Learning in a noisy setting; 2. The exploration and exploitation balance for predicting purchase preferences on new products; 3. The model adaptability to the changing dynamics over time. A design of a distributed Machine Learning framework for building practical applications of consumer preference prediction is also presented. Experiment 1: Correlation between Contextual Information and Purchase Behaviours under a Non-experimental Retail Environment The first experiment applies statistical methodologies, namely odds ratio and Mantel-Haenszel method, to analyze contextual information in a retail business. More specifically, it investigates the correlation between customers’ recent online browsing behaviours on Boots.com and their in-store purchase behaviours at Boots’ retail stores nationally in a non-experimental noisy setting. Methodologies such as stratified analysis with K-means clustering are proposed to detect and eliminate confounding factors that affect the evaluation of the correlation. The dataset for this experiment, provided by Boots UK, is the first year of a 2-year anonymised real in-store and online purchase records data. It contains profiles of 10,217,972 unique consumers who are Advantage Card holders and 2,939 unique selected products under 10 different brands. Experiment 2: Resources Allocation of Exploration and Exploitation for New Products under Retail Constraints The second experiment provides a two-stage batch solution based on matrix factorization and binary integer programming to optimise the customer response rate to new products of a simulated group buying system. This experiment investigates how the balance between the exploration of new products and the exploitation of existing known model affects overall business gains through purchase prediction and recommendation. In this experiment, the products are new with no prior profile and the number of new products a retailer can recommend to each customer is limited. The effectiveness of one of the traditional experimental design techniques in improving the learning efficiency during the exploration process is evaluated. Experiment 3: Continuous Model Selection for a Changing Retail Environment The third experiment investigates, using root-mean-square error and mean average precision measures, the adaptability of data model for consumer purchase prediction in a non-static retail environment. In particular, it analyzes the prediction accuracy of data models with static parameters over time. A continuous model selection approach by using an automatic hyperparameter tuning technique, namely random search, is proposed and is evaluated. The results challenge the traditional assumption that a one-off initial model selection is sufficient. The dataset for this experiment is a 2-year anonymised real in-store and online purchase records data provided by Boots UK. System Design: A Distributed Machine Learning Framework with Automated Modeling This system design outlines the concept and system architecture. It also demonstrates scenarios of a distributed Machine Learning framework for (i) evaluating, comparing and deploying scalable learning algorithms, (ii) tuning hyperparameters of algorithms manually or automatically and (iii) evaluating model training status. The design has become the foundation of a popular open-source software project - PredictionIO. The project is followed by over 5000 data scientists and practitioners on Github. Contributions to Science The major contribution of this thesis is to offer robust research-based methodologies to handle prediction challenges in real world operational environment for retail businesses. Computational statistics and Machine Learning methodologies are proposed to 1) identify contextual factors that are relevant to consumer preference in noisy non-experimental setting; 2) determine the importance of exploration and exploitation for new products under real-world constraints; 3) adjust data model continuously to adapt to changes in retail environments. This thesis contributes to the existing literature in a number of ways. First, this research proposes a novel statistical method to isolates the influence of confounding factors in correlation analysis for consumer preference prediction. It is a topic that received little attention in empirical literature. Second, this research proves the existence of the correlation between consumer online browsing and in-store purchase behaviours in a real retail dataset. This is a significant finding for the retail industry to improve prediction accuracy in the future. Third, this research examines the influence of the balance between exploration and exploitation of new product profiles on maximising business gains. Forth, this research proves that random selection surprisingly outperforms D-optimal experimental design in some retail cases. Fifth, this research challenges the existing assumption that model selection is needed only once at the initial stage. It proves that prediction accuracy can be improved significantly by continuous model selection. Sixth, this thesis presents the implementation of a continuous model selection approach by using automatic hyperparameter tuning techniques. Finally, this thesis presents a design of a distributed system that can be used for building predictive retail applications.
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Savage, Tina Lynn 1973. "The virtual customer : a distributed methodology for linking product design and customer preferences." Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/50447.
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Alinvi, Fatima, and Maira Babri. "Customers' Preferences of Insurance Services : How could insurance companies enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment?" Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1531.
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With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment. In order to conduct this study, we have used a qualitative research strategy to gain a better understanding of young customers’ preferences about the services provided by insurance companies. Based on these preferences we provide useful suggestions for insurance companies. Existing theory suggests that customers change their preferences according to their life circumstances and while certain preferences are well-defined others can be inconsistent. In an increasingly competitive environment, where insurance companies fight for the same customers, having a customer-oriented culture is extremely important not only to retain customers, but also to acquire new ones. This study presents various theories on the changes in customers’ preferences as well as theories regarding organizational strategy and change.
The empirical data has been collected through two focused group interviews with students under 28, in Västerbotten, Sweden and through a group interview with leading representatives of a dominant insurance company in the county. The findings suggest that young consumers’ preferences regarding insurance services are based on their life situation. Price is a decisive factor in the choice of insurance company and their services. The results also showed that many of the respondents are skeptical towards the intentions of and services provided by insurance companies. The complex nature of insurances and the intangibility of services in general, can be possible explanations. Strengthening the evidence in existing studies, we also conclude that there is a vast amount of information insurance-takers would like to have access to before, during, and after purchasing insurance. Additionally, customers would like flexible insurance bundles with the possibility to add and subtract components as life situations change. Finally, based on these results, we suggest how insurance companies could turn these findings into opportunities. We suggest how and when to meet the customers, and how to build long lasting, trust-based relationships which could lead to increased customer loyalty over time.
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Böttger, Tim Michael. "Customer Preferences of Very Light Jet Air Taxi Operators." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02602597002/$FILE/02602597002.pdf.
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Faßbender, Annika. "Customers’ Perceptions and Preferences of Loyalty Programs within the Clothing Industry." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-34174.
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Fraccaro, Annalisa. "Price endings of luxury handbags : managerial practices customers' perceptions and preferences." Thesis, Paris 1, 2017. http://www.theses.fr/2017PA01E071.
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En se basant sur la littérature en marketing sur les terminaisons de prix et le pricing du luxe, cette thèse met en évidence le paradoxe résultant de l’utilisation de prix odd (i.e., des prix juste en dessous d’un nombre rond) dans le contexte des produits de luxe où, intuitivement, les prix devraient majoritairement être des nombres ronds. Les pratiques en termes de terminaisons de prix sont étudiées dans la catégorie des sacs à main de luxe. Dans une première partie, la thèse identifie les catégories de terminaison de prix utilisés et les déterminants d’utilisation. Dans une seconde partie, la thèse explore les perceptions des consommateurs concernant différentes facettes du luxe et leur perception globale du caractère luxueux d’un produit selon les terminaisons de prix utilisées. Dans une dernière partie, la thèse étudie les préférences des consommateurs de luxe pour une terminaison de prix ou l’autre. Les résultats de cette thèse offrent de nouvelles perspectives par rapport à la littérature existante sur les terminaisons de prix, dans le sens où ils indiquent que les connotations de prix inférieur, qualité inférieure et prestige inférieur, associées aux prix odd et bien établies dans la littérature n’existent pas pour les produits de luxe, ou du moins pour la catégorie des sacs à main de luxe de niveau intermédiaireDrawing from existing literature on price endings and luxury pricing, this thesis highlights the paradox of adopting odd prices (i.e., prices just below a round number) in a luxury context, where, intuitively, prices should mostly be round numbers. Price endings practices are investigated in the product category of luxury women handbags. In a first empirical analysis, different types of price endings and the determinants of their use by pricing managers are identified. In a second part, the results of two experiments measure customers’ perceptions of different facets of luxury and overall perceived luxury itself. In the last part, a conjoint analysis reveals customers’ preferences for odd price endings. The findings of this thesis challenge previous research on price endings practices, in that they show that well-know low-price, low-quality, low-prestige connotations typical of odd prices in a non-luxury context, might not subsist in a luxury environment, at least for the handbag product category and for an intermediate level of luxury
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Arshad, Rehan, and Aitzaz Saeed. "Corporate branding and customer’s purchase preferences in mobile phone telecommunication." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1600.
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This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.
This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study is “Students of Halmstad University”, who are studying here.
The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision.
The finding of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.
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Kask, Ogenblad Oscar, and Hamid Sabaro. "Studenters kollektivtrafik : Studenters preferenser och önskemål på ett nytt biljett- och informationssystem inom kollektivtrafiken i Värmland." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13566.
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Tůma, Milan. "Identifikace a hodnocení preferencí zákazníků u vybraného produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-401995.
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Finding customer preferences when deciding about buying a tractor in the 201-300 horsepower category. Attributes will be gained through questionnaire survey, and will be used in the QFD method, where there will also be comparison of major competitors in a given market segment. The evaluation of tractors will also include the voice of the customer, gained from KANO model. KANO model will be second survey that will be used in this thesis. The conclusion is to build an ideal tractor structure that matches the customer's wishes.
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Huss, Pace Megan Greer. "Preferences for universal design features in apparel retail stores by older female customers." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148586601.
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Kandeel, Adnan, and Dinsel Sali. "The Effect of Customer Preferences Dynamism on Incumbent Firms : The Case of Nokia in the Mobile Phone Industry." Thesis, Linköpings universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-97502.
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ABSTRACTTitle: The Effect of Customer Preferences Dynamism on Incumbent Firms:The Case of Nokia in the Mobile Phone industry.Authors: Adnan Kandeel kandeeladnan@gmail.comDinsel Sali dinsel08@yahoo.comFaculty: Department of Management and EngineeringDate: 27th of May 2013Background: The study of the dynamism of customer preferences’ effect onincumbent firms offers in-depth understanding of the active roleof customers in affecting the position of incumbent firmswhich has been neglected in the vast majority of literaturethat examined the declining position of incumbent firms.Aim: The aim of this thesis is to examine the dynamism of customerpreferences’ effect on incumbent firms.Definitions: Incumbent firm: the dominant firm in an industry.Customer preferences: the collection of attributes including explicitand implicit attributes of a certain product.Preference stereotypes: the implicit prejudgement by customers about a certain product that can not be ascribed to an explicit attribute.Methodology: A qualitative approach where online historical data from 1100 NokiaMobile phone user reviews for 11 years were collected, profiled, andthen analyzed.Completion and results: Incumbent firms are affected by the dynamism of explicit andimplicit preferences through their effect on radical and incrementalinnovation. Furthermore, preference stereotypes can affect incumbentfirms’ ability to impact the change of product meanings throughradical innovation and investment in technology.Keywords: Incumbent firms, Customer preferences dynamism, Radical innovation
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Teichert, Thorsten, Edlira Shehu, and Wartburg Iwan von. "Customer segmentation revisited: The case of the airline industry." Elsevier, 2008. https://publish.fid-move.qucosa.de/id/qucosa%3A38407.
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Although the application of segmentation is a topic of central importance in marketing literature and practice, managers tend to rely on intuition and on traditional segmentation techniques based on socio-demographic variables. In the airline industry, it is regarded as common sense to separate between business and economy passengers. However, the simplicity of this segmentation logic no longer matches the ever more complex and heterogeneous choices made by customers. Airline companies relying solely on flight class as the segmentation criterion may not be able to customize their product offerings and marketing policies to an appropriate degree in order to respond to the shifting importance and growing complexity of customer choice drivers, e.g. flexibility and price as a result of liberalization in the airline industry. Thus, there is a need to re-evaluate the traditional market segmentation criterion.
By analyzing the stated preference data of more than 5800 airline passengers, we show that segmenting into business and leisure (a) does not sufficiently capture the preference heterogeneity among customers and (b) leads to a misunderstanding of consumer preferences. We apply latent class modeling to our data and propose an alternative segmentation approach: we profile the identified segments along behavioral and socio-demographic variables. We combine our findings with observable consumer characteristics to derive pronounced fencing mechanisms for isolating and addressing customer segments receptive for tailored product packages.
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Shmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.
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Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.
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It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Previous research have identified numerous factors that influence customers’ buying behaviour, factors such as prices, promotions, brand image, brand reputation, customer experience and socio-cultural aspects. Despite the attention given to variables influencing buying behaviour, there was still a gap to be filled in this field of study in the clothing retail industry, especially in the South African clothing retail industry. Thus, the primary objective of this study was to investigate how the understanding of customers’ brand perceptions, customer experience and social considerations can be used by clothing retailers to initiate a purchase. A literature overview was conducted on the global retail industry, the global clothing retail, as well as on the South African retail and, more specifically, the South African clothing retail. In addition, a literature overview on variables influencing buying behaviour was provided, with a special accent on the selected variables for this study, namely brand perceptions, customer experience and social considerations. From the literature overview conducted on variables, seven independent variables were selected to be investigated with the dependent variable, buying behaviour. The independent variables, namely brand perceptions (as measured by brand quality, brand reputation and brand image), customer experience (as measured by store physical environment and staff service), and lastly social considerations (as measured by reference groups and culture/subculture) and the dependent variable (buying behaviour) were then presented in a hypothesised model. An empirical investigation was undertaken to establish the influence of the independent variables on the dependent variable. The measuring instrument used for the investigation was a self-administered questionnaire using seven-point Likert type of scale. The items were constructed based on previous research instruments found in secondary literature sources. The non-probability convenience sampling was implemented in this study to identify respondents. 207 usable questionnaires were collected and were examined through statistical analyses. The validity and the reliability of the measuring instruments were confirmed by exploratory factor analysis (EFA) and the calculation of Cronbach’s alpha coefficients. Descriptive statistics were undertaken to summarise respondents’ demographic information, while Pearson’s Product Moment Correlations were calculated to determine the correlations among variables. Furthermore, the relationships between the variables were assessed through multiple regression analysis, while a t-test and ANOVA tests were conducted to determine the influence of demographic variables on independent variables that showed significant positive relationships with the dependent variable. In addition, post-hoc Scheffe tests were undertaken to elaborate on the significant differences resulting from the t-test and ANOVA tests. Significant positive relationships were found between Brand Image/Reputation and Buying Behaviour, between Store Physical Environment and Buying Behaviour and between Cultural Clothing and Buying Behaviour. The empirical results also showed that there was a significant relationship between Age and Cultural Clothing. In the same way, there was a significant relationship between Population Group and the variables Brand Image/Reputation and Cultural Clothing. This study has contributed to the body of literature on buying behaviour, especially in the field of clothing retail, by extending the factors to consider when aiming at improving buying behaviour. In addition, the development of the hypothesised model significantly contributed towards having a better understanding of customers’ perceptions of the selected variables, and ultimately how these variables could trigger their purchase decisions. As a result, this study enumerated some recommendations and suggestions that should enable retailers to create a positive image and reputation in customers’ minds, assist retailers in arranging the stores in a more attractive way for customers and reach more culture-conscious customers.
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Baranyiová, Lucie. "Zhodnocení finanční situace podniku a návrh na financování reklamních aktivit." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443143.
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This diploma thesis entitled "Evaluation of the financial situation of the company and a proposal for financing advertising activities" deals with the processing of the evaluation of the current financial situation of the company using financial analysis tools. With the help of this evaluation, the steps for the implementation and financing of advertising steps are subsequently processed.
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Shah, Komal. "Identification of "appealing" and "healthy" menu entr�ee descriptors and determination of factors influencing customer's food selection at ethnic and non-ethnic restuarants [i.e. restaurants]." Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1273272.
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The purpose of this research study was to identify menu entree descriptors perceived by consumers to be both appealing and healthy and to describe factors that influence food selection and frequency of eating out at restaurants, including consumers' preference for healthier food selection choices in ethnic restaurants.Four hundred adults completed this survey. Six food descriptors were found to be both "appealing" and "healthy." "Value/cost", "hunger/cravings", and "taste" were found to influence subjects' food selection when eating out. The three factors influencing subjects' frequency of eating out were "value/cost", "hunger/cravings", and "taste." Individuals who ate at ethnic restaurants at least once per week were significantly more likely to want more healthy options and nutrition information available on ethnic restaurant menus. Educational level did not influence frequency of eating out at a sit-down restaurant. Individuals with "some college", however, ate out less frequency at ethnic restaurants than one would expect statistically.Department of Family and Consumer Sciences
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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.
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Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
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Lim, Yu Mi. "Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/32588.
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Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension).
This thesis investigated how customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. Specifically, the effect of destination image on preference for products associated with a destination brand was investigated. The relationship between destination image, consisting of a cognitive component and an affective component, and preference for products associated with the destination brand was examined. Also, the relationship between tourists' destination preference and preference for products associated with a destination brand was investigated.
Both cognitive image and affective image of destination are positively related with preference for products associated with a destination brand. It is revealed that preference for destination is also positively related to preference for products associated with a destination.Master of Science
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Zelenková, Martina. "Analýza klientských preferencií u vybranej banky." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199291.
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The subject of the thesis is to study the reasons why the GE Money Bank is not the most preferred provider of banking services from the client point of view. In the first part of the thesis, a theoretical basis will be established for the subsequent processing of practical knowledge. The second part is devoted to comparison of the GE Money bank and two other selected banks. The comparison includes areas such as bank product offers, the quality of the services offered on the Internet, Bank Branch and Customer Care Line. Subsequent findings are complemented with the results of marketing research. Finally, recommendations for GE Money Bank are set out, by implementation of those, the bank could become more preferred provider of banking services from the client point of view.
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Wang, Jui-Hung, and 王瑞鴻. "Study of customers'' preference and interests toward credit card customization." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/12814154460200939013.
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碩士國立中央大學
企業管理學系碩士在職專班
96
In Taiwan credit card market, it is a well-known situation that more than half of credit cards have not been used and/or in an inactive mode after being issued. Such situation, combined with the severity of card debt and card slave problems, has sent a warning signal to credit card issue banks. They are fully aware that gaining more shares from card issue market is no longer a desirable strategy because higher card penetration rate does not mean higher transaction revenue brought back to the banks. Also, when the needs of card holders’ get more diversified nowadays, standardized credit card products with no differentiated features/benefits are losing attractiveness to consumers. Customer-centric concept is now well-accepted and people are willing to pay premium for products with personalized features. That makes credit card issue banks believe that, if they can create customized credit card products for different segments and audiences, they can invent a new “blue ocean”. And thanks to technology innovation, it is no longer a mission impossible for card issue banks to do. However, the question needs to be answered now is: “What kind of customized features/functions are card holders looking for?” As such, the main purpose of this thesis is to have a deep understanding of customers’ credit card preference and their interests/needs on customization. This research was conducted by 187 effective questionnaires and then analyzed by different statistic approaches, including 1) descriptive statistics, 2) chi-square test of independence, 3) correspondence analysis, 4) cluster analysis, and 5) MANOVA. This research is supposed to provide valuable consumer insights and perspectives in terms of credit card customization. Also, credit card issue banks can benefit from this research to help them launch right credit card products/features to right target audiences. With more and more customized cards available in the market, it could effectively increase the frequency of card usage and loyalty of card holders, which, till the end, will bring in more transaction revenue back to card issue banks to create a win-win situation to the entire credit card industry.
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Liaw, Wan-Jing, and 廖婉菁. "Exploring the Relationship between Customers'' Buying Behavior and Risk Preference." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49155826684787049072.
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碩士國立中興大學
高階經理人碩士在職專班
104
Abstract As the financial disputes springs up, the risk classification of the customers’ investment has become increasingly important, and "Know Your Customer (KYC)" is no longer just a slogan. A sequence beginning with risk evaluation, then communicating with the customer about his/her risk preference or risk tolerance, and finally designing the investment portfolio with the specified risk tolerance, can not only reduce the disputes but also win the customers’ trust and probably open the business door of the customers. The bank used to have its customer fill in the questionnaire and derive the risk evaluation of the customer. Based on it the bank then introduces its financial products to its customer. However, the customer may not be very sure about the risk preference for himself/herself. This research is trying to classify the customers into different risk preference group based on the customers’ characteristics observed by the bank asset manager. There are 250 questionnaires are returned in this research. The first part of the questionnaire collects data about the demographics of the customers. The second part is to collect the data about customers’ characteristics. The third part is to collect data about the customers’ investment in this bank. Using different statistical tools, including Pearson Coefficient, Independent t test, one-way ANOVA, and regression analysis, this research is trying to find the relationship between the demographics, customers’ characteristic, and risk preference. The empirical results can help the bank differentiate the customers’ risk preference. Keywords: Customer characteristics, Investment risk, KYC
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Chen, Ting-Fang, and 陳婷芳. "The Influence of Landscape Perception and Landscape Preference on Restaurant Customers'' Behavioral Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56789580584571955783.
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碩士國立臺灣大學
園藝學研究所
99
According to statistical data of Directorate-General of Budget, Accounting and Statistics, people of Taiwan usually were eating-out. They prepared budget of eating-out over one third of annual revenues. Restaurant owners not only focus on food and service quality, but also improved physical environments for attracting more customers. The researcher considered outdoor landscape is important, because outdoor landscape is acceptable before the interior environments by consumers. However, most studies focused on how interior environment affect on restaurant customers’ behavioral intention. Few studies explored the link between external landscape and behavioral intention. Therefore, the main purpose of this research was to explore how outdoor landscape of restaurant influences consumers’ behavioral intention. Structure of restaurant landscape divided into background, middle view, and foreground. Type of background is with relation to restaurant location, and type of middle view and foreground is with relation to design of restaurant garden. The back ground, medium view, and front ground combine with each other to form overall landscape. Although there has been little research conducted on perception and preference of restaurant landscape, several studies has examined natural scenes were highly preferred. It is thus clear the effect of perceived naturalness on preference. In addition, the researcher considered the preference for natural environments, are linked to the given environments’ potential to provide restoration from stress or fatigue. The literature indicated perceived restoration or preference both positively correlated with behavioral intention. Thus, the reaction process of perceived naturalness, perceived restoration, landscape preference, and behavioral intention was deeply examined. The data were collected using self-report questionnaires for evaluation of photomontage simulations of restaurant. The questionnaires include demographic information, perceived naturalness, perceived restoration, landscape preference, and behavioral intention. The survey was conducted in February 2011 at several major stations of the Mass Rapid Transit system in Taipei City, Taiwan. A total of 256 valid questionnaires were completed. The results showed that background of restaurant significantly effects on landscape perception and landscape preference, but middle and foreground don’t. The results also examined behavioral intention is influenced by landscape preference which is affected through perceived naturalness and restoration. In addition, this study even found behavioral intention is directly affected by perceived restoration. The results reveal restorative landscape can reduce impact of restaurant accessing, and attract customers to go restaurant where in remote place, such as mountains, seaside, and forest. For landscape of restaurant, the tree and water is very important attributes to increase level of perceived naturalness. The restaurant customers who experienced restoration and relaxation within natural environment induced preference and willingness to visit or spend time in the store.
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CHANG, SHU-YU, and 張書瑜. "The Recommendation System of Tour Planning with Customers' Preference for Community Ecotourism in Kending." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/67079188366549194064.
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碩士國立屏東大學
資訊管理學系碩士班
103
Tourism has become one of popular recreation activities. However, tour selection is a critical problem when there are many tour spots to choose. Many researches focus on obtaining optimal solution for route planning. This study aims to obtain proper solution of route planning considering customs’ preference using fuzzy linguistic method to avoid no precise decision of tour. Then a recommendation tour system is further designed to show the process of tour selection. This research collects tour products of community-based ecotourism Kenting area as examples to develop the recommendation system. Community-based ecotourism in Kenting area has been well developed recent years. Many tour products have been promoted. The recommendation process is :1. Collect users’ preference data 2. Calculate fuzzy index of preference 3. Recommend tour products 4. Tour planning. The research is expected to help user having tourism planning quick and close to preference.
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Cheng-Da, Kuo, and 郭振達. "A Study of Merchandise Preference of Highly Valued Customers in Retail Stores Using MARS." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/59296004609772190909.
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碩士淡江大學
管理科學研究所企業經營碩士在職專班
98
With the advancement of the modern science and technology, the domestic population to access the internet increases year by year. Under the young customer to pursue the convenient, fast prerequisite, the online shopping becomes a kind of new comsumption type. In addition, business to customer (B2C) home delivery market gradually take shape, because the virtual stores to rise and develop, e.g. mail-order, TV marketing, e-commerce. Though at present domestic home delivery development inferior to Japan, but the domestic manufacturer still has an optimistic view of the home delivery industry’s future. There is no previous literature to customer value are two issues to be integrated with the delivery companies to explore, so this study put forward the integration of innovative customer value and the delivery service classification model. Synthesize the above statements, this research to combine online shopping and home delivery, attempt to use the association rule to prospect unknown bundling of fresh products and non- fresh products. Then divided up customers of some clusters by cluster analysis, and design the catalogue based on each of cluster’s consumption preference. By this method to increasing the catalogue’s attraction to customer, and offering hypermarkets some online shopping’s and home delivery’s services and propose. Expect to attract more customers by this, open up the more broad market, earn the higher profit for the hypermarkets. The result of research find, with the difference of customer''s cluster, lead each cluster’s consumption preference, inclination of home delivery and online shopping exist some differences: 1. Take the consumption preference of the vegetables as an example, the customers of cluster one have a highest perference to “ Root vegetables “ and “ stem vegetables “. The customers of cluster two have a highest perference to “ leaf vegetables “ and “ flower and fruit vegetables “. The customers of cluster three have a highest perference to “ edible fungus vegetables “ and “ miscellany vegetables “. 2. Take the home delivery’s inclination of the drink as an example, the customers of clusters one have a highest inclination to “ fresh milks / flavored milk “, “ fruit juice “. The customers of cluster two have a highest inclination to “carbonated beverages “, “ tea beverages “. The customer of cluster three have a highest inclination to “ liquor “, “yogurt beverages “. 3. Take the products of online shopping as an example, the customers of clusters one have a highest inclination to “ clothes dress “, “ makeup /skin care products “. The customers of clusters two have a highest inclination to “ books magazine “, “ 3C products “. The customers of clusters three have a highest inclination for the intensity to “ music “, “ food “.
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HUNG, SHU-CHEN, and 洪淑貞. "Customers' Preference for Tea with Different Baking Degrees: Case of Alishan Ball-Shaped Pouchong Tea." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/bp56zp.
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碩士亞太創意技術學院
茶陶創意研究所
104
In the present ever-changing times, the consumption patterns and tea preferences of consumers are also diverse. Therefore, it is important for tea-related industries to gain a deeper understanding of the consumers’ tastes and produce tea that suits their preferences. Tea baking is a special processing technique used in Taiwan, where tealeaves that are baked at different temperatures are converted into tea infusions having different tastes from the current flavors of tea beverages, which is its unique selling point. In this study, Alishan spring teas were produced in 2015, and were baked at four temperatures (80℃, 100℃, 120℃, and >120℃) that were used after consulting experts. Resultant tea infusions were then evaluated through a survey involving 331 participants selected using a purposive sampling method from rotary clubs, community college associations, and other organizations. In total, 310 valid questionnaires were recovered. The Statistical Package for the Social Sciences (SPSS) software was used for frequency distribution analysis; a chi-squared test was performed for variance analysis; and the STATA software was used for statistical and quantitative analyses of the consumer evaluation test. According to the results of the analysis, the color and aroma of the tea made using baked teas had no significant influence on the consumers' preference, which was determined by the taste of the tea. The overall preferences were as follows: (1) both male and female consumers had varying preferences for teas baked at different temperatures; teas baked at 80°C and 100°C were preferred by consumers over the age of 50 years, whereas teas baked at 120°C were preferred by consumers in age range of 35~49 and 50~64 years; (2) consumers with different educational levels all preferred teas baked at 120°C; (3) vegetarians preferred teas baked at 80°C and 100°C, whereas non-vegetarians preferred teas baked at 120°C; (4) consumers who desired strong flavor preferred teas baked at 80°C, while those who desired light flavor preferred teas baked at 100°C, 120°C, or higher temperatures.
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Chen, Chia-Hsing, and 陳佳興. "Customers' purchasing decision-making stylies and their preference about sales strategies-An Emprical study in Shanghai." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/16803052053622427424.
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CHO, SHU-HUA, and 卓書華. "Study of Aesthetic Style Preference to Customers' Purchase Intention - Take the handmade T-shirt as example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ma5j52.
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碩士國立高雄師範大學
文化創意設計碩士學位學程
106
Modern people have been far away from the traditional mode of consumption, life style and tastes are different from the past, under a highly developed civilization. What consumers need is more than the product or service. The definition of the product value switch from the symbolic surface to consuming experience. Psychological factors become the main reasons why consumers purchasing products. What the consumers feel become the main reason that affect consumer willingness to purchase. And aesthetics lead to positive emotions, emotions and behavior are linked tightly. In this study, the emotional responses and purchasing behaviors were triggered by the preference of hand-made T-shirt aesthetic style image are discussed by stimulus-organism-reaction (SOR) theory. Evaluation Grid Method (EGM), and deep interviews are deeply involved in the inter-ethnic group. The emotional response is based on the pleasurable and evocative nature of the Chinese-version PAD scale .Analytics and questionnaires to understand the interaction between consumer sentiment and buying behavior. In this study, a total of 411 valid questionnaires surveys were collected and analyzed by the structural equation modeling (SEM). The results showed that the T-shirt pattern design more attractive and vivid, the consumers feel happier. The T-shirt pattern design style, such as the more exaggerated, the consumer will have the sense of arousal , but with relatively lower pleasure, the results of the purchasing, the "arousal" and "pleasure" are the positive impact. This study could be used as the reference for designers who want to develop their own products. Keywords: Hand-made, Buying behavior, Stimulating- Organism-Reaction theory (SOR)
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CHEN, YAN-RU, and 陳彥儒. "Assessing the Preference and Impact of Customers on Recovery Strategy of Service Failure in Home-Delivery Service." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8n729z.
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Fang, Sheng-Kai, and 房聖凱. "Combined Data Mining techniques for exploring the preference of customers between financial companies and agents based on TCA." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/26500689905846028539.
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碩士開南大學
財務金融學系
97
Based on transaction cost analysis (TCA), this research explores the customers’ choice of either the financial companies or agents when the agent leave the financial company. In this study, we use two processes (pre-process and post-process) to select suitable rules, and to probe into the relationship among attributes. In pre-process, we utilized Rough Set Theory (RST) that found decision rules to construct the decision table, and approach to data mining and knowledge discovery based on information flow distribution in a flow graph. The post-process applied the formal concept analysis (FCA) from these suitable rules to explore the attribute relationship and the most important factors affecting the preference of customers for decision making of choosing companies or agents. The degree of customers’ dependence to agents is also affected by the TCA, customer satisfaction and loyalty. The principal findings were that customers with different degree of dependence had various characteristics. RST and FCA are two complementary mathematical tools for data analysis.
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Liu, Chien-chia, and 劉建嘉. "The Study on the Influence on Customers’ Automotive Brand Preference Caused byLifestyle- Taking Consumers on TainanCity for Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43877512222701066448.
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碩士南台科技大學
企業管理系
98
After the system of “two days off a week” was implemented, people started to spend more time on leisure recreation activities. Furthermore, with governmental aggressive promotion for local tourisms, the number of local automotive consumers was dramatically increased accordingly. However, after our WTO participation in 2002, the competition of local automotive markets became more violent. Also, various lifestyles naturally caused consumers’ various brand preferences so that the preferences to locally-made automotives would be affected. There was naturally an issue arisen for local automotive makers about the ways how to produce various types of automotives so that various lifestyles of consumers could be well satisfied and how to shape up brand images with competition advantages reachable. Thus, if local automotive makers could realize consumers’ automotive brand preferences due to various lifestyles, they could enlarge market shares through market divisions. This research focused on the experimental subjects of real and potential automotive customers on Tainan City. Before formal questionnaire survey was conducted, there were 100 questionnaires used for preliminary testing to screen appropriate question items. For the formal questionnaire survey, there were totally 600 questionnaires delivered. In this research, it was hypothesized the preference distinctions among market divisions, automotive brand preferences and automotive brand attributes were examined by cluster analysis, ANOVA and Chi-square tests to understand whether the hypothesis could be well verified. Research results indicated for lifestyles under cluster analysis, there were three groups divided. In this research, the said three groups were titled as the reasonable consumer group, the conservative consumer group and the self-taste consumer group. Among these three groups, there were significant distinctions existing in brand preferences and product attribute preferences. From this, it was known thepreferences to automotives of three groups would vary in their own different activities, interest and opinion. Finally, after the characteristics of every market division were summarized and analyzed. The results would be proposed for conclusions and suggestions with the reference available for local automotive makers to generate every marketing strategy.
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WEN, PON-CHEN, and 文鵬程. "A Study on the Customers' Preference of the Product Attributes of S-Segment Sedan-Equipment & Style Accessories." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/25012298195545241375.
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碩士朝陽科技大學
企業管理系碩士班
91
This study uses “direct scale measurement” to survey consumers’ preference （degree of need）to the product attributes of S Segment. It’s discussed with scholars and experts by brain storming method to analyze the product attributes of S Segment vehicles’ equipment & style accessories and their alternatives of attributes. Using the results of the discussion: the product attributes and their alternatives, a questionnaire was designed. 450 questionnaires were mailed and 353 of them were returned. The response rate was 78.45%. Data collected were analyzed with the SPSS software. Main findings include: on average; 1.The most needed equipment accessories by consumers were : seat belt pre-tension, air-bag/drive, air-bag/assist, Fr. seat head restrains〝active〞restrain collision response. （safety equipment for avoiding damage from collision）remote-control keyless, Fr. Fog lamp, speed detective intermittent variable, outside mirror power folding function, side turn signal lamp.（safety equipment for information）and back sonar（e-intelligence technology） 2.The most needed style accessories by consumers were: meter & warning, ATM IND,（instrument panel）and Fr. Cup holder（interior decoration）and Fr. Glass-green（exterior decoration） 3.Consumers have higher need for equipment than for style accessories, particularly the degree of need for the safety equipment was the highest. As to the preference differences, this study performed analysis by ANOVA and Sheffe-test with individual variables. As a result, consumers who are male, confident of their driving skill, having 5 or more family member , driving 61~90 minutes per day have higher degree of need for sheltering treatment on the upper front of the windshield. Also, consumers who are male, aged 31~40, college degree, confident of driving skill, have higher degree of need for 〝six/four separated foldable seat〞. Furthermore, this study also provide product strategy for those equipment &style accessories with significant individual difference of the degree of need among sexes, driving skills, time on a car per day, ages, and other individual variables.
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Wang, Wei-Cheng, and 王偉成. "What makes Apple customers want to buy Mac：A study of satisfaction, brand preference, brand trust, and purchase intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/67479415523360748250.
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碩士國立交通大學
經營管理研究所
99
Purchase intention is an important attitude in consumer behavior research. Increasing purchase intention in consumers is the main goal for a company. This is the reason why many surveys measure customers' attitude toward a product or brand and their willingness to purchase. This is the question that the seller wants to understand from its customers. The willingness of its client to repurchase its products has a strong and direct impact on the performance of the enterprise. This research studies whether customer satisfaction, brand trust, and brand preference toward a certain brand have significant effects on consumers' intention to purchase other product of the brand. In addition, the relationship between these three variables are examined as well. This study will offer several managerial implications on how to enhance customers purchase intention in practice.
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Tse-YuYeh and 葉哲育. "The Relationships of Product Attributes of New Product,Product Specification Design and Customers' Preference－An Empirical Study of Netbook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/99108971972576767160.
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碩士國立成功大學
經營管理碩士學位學程
98
There are different consumers in the consumer electronic market, and the different preferences to product attributes and product specification designs exist among consumers. In a factory or an industry, the workers in charge of product marketing or product development management have to effectively position product attributes and product specification designs in order to win consumers’ commitment for enterprise profit-making. In the rapidly changing environment, new products entering the market will continuously stimulate consumers, which makes product development more than just simply designing products but pursuing the best integration of preferences to product attributes, product specification designs and consumers’ needs and which makes each product satisfy different preferences of different consumers. As a result, it becomes the focus of this research to know how different product attributes and specifications satisfy different groups of life style. Consumers are influneced by the factors of product attributes and product specifications including characteristics of consumers, consumers’ preferences to needs, consumers’ commitment to product attributes and specification and so on. Therefore, this research is to survey the influence of the demographic vairiables of different consumers and different groups of life style on the preferences to product attributes and specification designs and the relationship among the demographic variables, the preference to product attributes and specification designs and purchase intention in order to conduce to enterprise marketing practice and product R＆D. This research takes the group of consumers of domestic mini laptops as the research subject by using the questionnaires survey and uses SPSS statistical software to run descriptive statistics analysis, reliability and validity analysis, one-way ANOVA and regression analysis as the statistical methods. The research subject consists of 600 Taiwanese people. The research was conducted using the paper questionnaires. 476 valid questionnaires were received, implying a 95.2% returning rate. The results retrieved from factor analysis indicate the group of life style. The research finds that the influence of product attributes and product specification designs on consumers’ purchase intention is positive. The result also offers enterprises and mangers to further understand consumers’ needs of product attributes and product specification, to set target segement according to the outcome of market differentiation, and to clearly position the target group of consumers and their emphasized product attributes in order to help enterprises set definite goals in the development of new product designs and propose research issues or directions of new products and product attributes in the future.
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Ying-RuLin and 林盈汝. "Design and Evaluation of New Product Service System with Customers’ Preference- Take Electric Vehicle Service Systems as an Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54591856991147390279.
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碩士國立成功大學
資源工程學系碩博士班
98
Following the trend of energy and environmental protection topic, reducing carbon emission becomes the subject that people pay attention to. The success of electric vehicle is related to establishing correlative service system. To get feedback of customers is very important in early stage of new product service system (PSS) development. If customers’ preference on major design concepts could be incorporated, the work in following stages would be much focused and easier. The research selected four attributes about electric vehicle service system which including service price, service time, obtainment of location and accessibility of support service. Conjoint analysis is used to model customer’ preference, and further calculated the willingness to pay (WTP) for the PSS. Morphological analysis (MA) is used to generate potential design concepts for electric vehicle service system, and total utilities for all design concepts can be therefore estimated. By comparing utilities of different design concepts for each customer, market segments and competition among several popular design concepts are also found and described. The result showed that the WTP of time concerning group reduced with the increasement of service time. Seventy eight potential design concepts were generated and evaluated by MA. The acceptability and customers’ characteristics of every service could be obtained by customers’ preference. Among different available technologies, service types, site location, density of service sites and accessibility of support service, the customers’ aspiration will be promoted.
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Chen, Wang-sheng, and 陳旺聖. "A Comparative Study of Conjoint Analysis and Direct Scaled Measurement: The Preference of The Customers to Product Attributes of PDA." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/33499209014886826175.
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碩士國立臺灣科技大學
企業管理系
89
The characteristic of shortened product life cycle makes new product development as a critical factor in a severe competitive market. The product attributes are analysized to create product attribute project to produce creative products. Direct scaled measurement is used to survey the preference of the consumer to the product attributes, and this enables to produce the better and new product idea. The product attributes investigative and analyses should be a precisive, dependable, and simple method. And the firm can use it smartly. But, the study of product attributes preference have two types of method (conjoint analysis and direct scaled measurement the method)；however, we don’t know which one is better. Green & Rao (1971) provided a conjoint analysis, they were not sure that this method was better than direct numerical estimation, and this result has not been evaluated in the academy. Consequently, the research hopes to resolve this problem. The studied industry is Personal Digital Assistants (PDA). The conclusions are as follows: The research outcome proposed that direct scaled measurement is better than conjoint analysis, and a new estimated model-direct scaled measurement was established. This predictive model based on Kotler (1980), provided a three levels of product combined with the brainstorm method and focus groups idea. The firm can make use of simple direct scaled measurement method in the process of producing new product and looking for the new market compartment. Finally, it will make the product meet the demand of the consumer better.
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Lee, Chin-Jeng, and 李清珍. "The Relatimships among Space mage , Consumption Preference and Loyalty of the Sightseeing Hotel’s Customers ：An Example of Hualien Marshal Hotel." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/562u5q.
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碩士中原大學
室內設計研究所
92
Abstract The implementation of two-day weekends in Taiwan has fostered domestic traveling. Coupled with central and Huatong local governments’ progressive attitudes of planning, Hualien has become a popular travel destination. The abundance of business opportunities thus engendered has drawn influx of investment from the private sector in building hotels and recreational facilities, hoping to entice customers and prolonging their stays. The study addresses the issue of hotel space design and planning, examines the correlation between consumer hotel space perception and consumer loyalty, and ventures to understand consumer loyalty in relation to hotel space perception and consumption preference. Using Marshal Hotel in Hualien as the subject, questionnaire was served on site with instruction. A total of 303 valid questionnaire copies were culled and subjected to SPSS statistical analysis. The space measurement was analyzed by principal component analysis, which deduced factors via major variable to forcibly extracted six factors, which were named individually according to nature. The results discovered that: among six factors of “entrance appearance design”, “lobby space effect”, “public area ambiance”, “guestroom effect”, “restaurant design style”, and “recreational space function”, the subjects were most satisfied with “lobby space effect”. Most space perception factors presented positive relation to loyalty. Different consumption preference, however, showed significant variance in terms of space perception and loyalty. The correlations between personal nature and consumption choice and loyalty were found prominent. The predicable consumer loyalty for Marshal Hotel space factors yielded 42.7% variance (accounting for 93% of the estimate) for “guestroom effect”, “restaurant design style”, and “entrance appearance design”. The result reflected considerable influence of space factors on consumer loyalty. Five constructs built from review of relevant literature-- hotel location, hotel corporate image, hotel consumption pricing, hotel service, and hotel facilities, are further incorporated with findings of this study of Marshal Hotel order to apply onto related hotels to the end of contributing to future space planning and design by the hotel and design industries.
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Hsu, Chiung-Wen, and 許瓊文. "A Study of Customers’ Brand Preference and Product Price to Purchase Intention－Comparing The Auto Market in Taiwan with Mainland China as An Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17163743516161014336.
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碩士大葉大學
國際企業管理學系碩士班
99
This study focused mainly on Customers’ brand preference and product price to purchase intention about the auto market in Taiwan with Mainland China. Of the 600 questionnaires grant to ordinary consumers in the Taiwan and Mainland China, 527valid questionnaires were returned, with a valid return rate of 87.83%. The SPSS statistic method was applied through the use of factor analysis, T-test, Pearson’s product-moment correlation and simple linear regression analysis, and the findings were given below: Based on the consumers’ views of Taiwan and Mainland China about auto market, the brand preference had significantly positive effect on both the perceived value and purchase intention; Based on the consumers’ views of Taiwan and Mainland China about auto market, the product price had significantly negative effect on both the perceived value and purchase intention. And the brand preference had more effect on the perceived value and purchase intention than the product price as a whole. The results of this study differ from previous expectations that Metropolitan area in mainland China consumers more concerned about price rather than brand preference. Shows that consumer level in China to enhance and progress the same as Taiwan. Therefore, manufacturers can not be cheap but low quality products to attract customers. Through this study allows suppliers to understand that the competition is so intense in the domestic auto market, Brand marketing is to enhance its competitiveness as a key mechanism. As the brand preference is psychological, emotional factors, so suppliers must make the buyer feel its good intention and reliable. Therefore, suppliers should learn from the company with higher consumer brand preference to enhance the purchase intention of buyer.
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Chrtková, Štěpánka. "Zákaznické chování a preference značek v obchodě se snowboardovým vybavením." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-330109.
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Title: Customer behavior and brand preferences in a snowboard shop Objectives: The main aim of this thesis is to find out what are customers during their purchase of winter sports clothes and equipment influenced by and what are their decisions based on. Another task is revealing what brands in the Snowboardel shop belong to the most known and preferred ones. Methods: In this thesis there is used the method of iterrogation and the method of analysis. The iterrogative method was used to collect the information essential for the research. Afterwards were these information analysed to find out the internal relations and its causes. Results: The research revealed that customers are during their purchase mainly influenced by the quality, design and price of the winter sports products. They also usually think their purchase thoroughly out. Among brands the big and well-known world snowboarding brands are usually most known and preferred. Keywords: Customer behavior, brand, winter sports equipment, customer preferences
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CHAO, PO-CHUAN, and 趙博荃. "Exploring Customer Preference by Web Mining." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vpz5cs.
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碩士東吳大學
資訊管理學系
107
As e-commerce platform has continuously flourished, many users shopping on the e-commerce platform, and it brings large economic benefits. Nevertheless, those companies can’t achieve the desired result with their marketing decisions. Consequently, the demand to understand customers is increasing. In this study, we focused on the data on the review, ranking and weblog of an e-commerce platform to extract product features and to analyze customer preference in different customer cluster. We tried to help the e-commerce platform understanding their customers, and to make better marketing decisions.