Log in

Relevant bibliographies by topics / Customers relationship management (CRM) / Journal articles

To see the other types of publications on this topic, follow the link: Customers relationship management (CRM).

Journal articles on the topic 'Customers relationship management (CRM)'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Customers relationship management (CRM).'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rachmawati, Tita. "Kegunaan Customer Relationship Management (CRM)." Applied Business and Administration Journal 1, no. 2 (2022): 17–25. https://doi.org/10.62201/7ys3j579.

Full text

Abstract:

In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction to customers. In this article, what we will find out is about the influence of CRM in maintaining and providing satisfaction to customers. In addition, CRM can also help companies increase market share, productivity, and superior employee morale by

APA, Harvard, Vancouver, ISO, and other styles

2

et al., Eltahir. "Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)." International Journal of ADVANCED AND APPLIED SCIENCES 8, no. 7 (2021): 1–6. http://dx.doi.org/10.21833/ijaas.2021.07.001.

Full text

Abstract:

Customer Relationship Management can have great help to different companies of different sizes as it offers direct relation with the efficient in organizing, disseminating, and establishing values. The current study is the investigation into and comparison of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). The study also aims to compare CRM and ECRM. The study also aims at showing to what extent building good relationships with the customer is of great role to companies. The study reviewed the recent articles published in the international databa

APA, Harvard, Vancouver, ISO, and other styles

3

Kumar, M. P. Shiva. "Customer Relationship Management (CRM) - Retaining Customers." SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 33, no. 3 (2006): 63–72. http://dx.doi.org/10.1177/0970846420060306.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Atul, Kumar, and Brar Vinaydeep. "Customer relationship management." Siddhant Management Journal 1, January (2010): 4–18. https://doi.org/10.5281/zenodo.6706622.

Full text

Abstract:

<strong>Due to globalization, privatization and localization (LPG) of the world market the companies have been aware that, the customers are the king for their business. In present scenario the customer-facing has become a vital part to be a leader in the global market. Therefore, the customer relationship management (CRM) has become an important organizational strategy. CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and retain the potential customers through the combines of people, process and technology.&nbs

APA, Harvard, Vancouver, ISO, and other styles

5

Setyawati, Harini. "Customer Relationship Management yang Berkelanjutan." JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) 5, no. 3 (2024): 881–88. http://dx.doi.org/10.37339/jurpikat.v5i3.1745.

Full text

Abstract:

CRM (Customer Relationship Management) is a new approach to managing the relationship between companies and business customers, aiming to maximize communication, marketing, and added value for customers. By integrating company policies, processes, and strategies, CRM enables effective interaction with customers and management of customer information. The implementation of CRM typically utilizes information technology to attract and retain profitable customers. The primary objective of CRM in business is to enhance relationships with existing customers and provide comprehensive information to i

APA, Harvard, Vancouver, ISO, and other styles

6

DARA ANDRIANA, ANNA. "DEVELOPMENT OF CUSTOMER RELATIONSHIP MANAGEMENT APPLICATION USING DYNAMIC CRM FRAMEWORK." JSK (Jurnal Sistem Informasi dan Komputerisasi Akuntansi) 6, no. 2 (2022): 1–5. http://dx.doi.org/10.56291/jsk.v6i2.82.

Full text

Abstract:

In the development of technology, currently it has covered all fields, including in the business field. Customer Relationship Management (CRM) is approach used by companies in fostering good relationships with customers. Managing relationships with customers has been proven to increase the company's income and can meet customer satisfaction, so that customers become loyal customers. The purpose of this CRM application is to attract as many new customers as possible, as well as retain old customers and increase customer loyalty. In CRM, companies and customers will benefit. The company will get

APA, Harvard, Vancouver, ISO, and other styles

7

C, Jothi Baskara Mohan, and Jegadeeshwari P. "Contemporary Issues and Futuristic Trends in Retail Banking Management." Shanlax International Journal of Management 6, S1 (2019): 83–89. https://doi.org/10.5281/zenodo.2567697.

Full text

Abstract:

n the Arena of retail banking scenario, the customers’ expectations are boundless and they look for many factors like appropriateness and accuracy of accounting and reporting norms, speed of service, returns or yield on deposits, cost of processing, facilities, ambience of the environment, procedures and case of process, security aspects and relationship of the people. For fulfilling the ever-growing expectations of the customers, the role of Electronic Customer Relationship Management (ECRM) becomes very important. E-CRM, if implemented and integrated correctly, can help significantly i

APA, Harvard, Vancouver, ISO, and other styles

8

Erlinda, Erlinda, Elgamar Syam, and Sri Chairani. "PERANCANGAN APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK MENINGKATKAN LAYANAN PELANGGAN PADA TOKO UNFORGIVN TOXIC FASHION LUBUK ALUNG." JURNAL TEKNOLOGI DAN OPEN SOURCE 3, no. 2 (2020): 202–14. http://dx.doi.org/10.36378/jtos.v3i2.699.

Full text

Abstract:

A study has been done on the sales Unforgivn Toxic Fashion store regarding application development Management Customer Relationship (CRM) with the use of the website. Management Customer Relationship (CRM) is one type of management that specifically discusses the theory about the handling of the relationship between the company and its customers with the aim of increasing the company's value in the eyes of its customers. today many companies are using Management Customer Relationship (CRM) to build customer relationships. by utilizing Management Customer Relationship (CRM), companies will know

APA, Harvard, Vancouver, ISO, and other styles

9

Suhartono, Joni. "Analisis dan Perancangan Electronik Customer Relationship Management Pada Klinik XYZ." ComTech: Computer, Mathematics and Engineering Applications 1, no. 2 (2010): 223. http://dx.doi.org/10.21512/comtech.v1i2.2340.

Full text

Abstract:

This research is to foster a good connection between company and customers. For customers, e-CRM will accommodate in interation and transaction with the company. This research is done because there are still weaknesses for customer’s service. The research method used is literature, analysis method, and also designing method in identifying system needs then design one supporting system for the company. The research result is a CRM website that gives up-to-date information and suitable for customer needs. Therefore, CRM is hoped to help company giving a better service to customers.

APA, Harvard, Vancouver, ISO, and other styles

10

Nailan, Ni'mah Sinaga Chuzaimah Batubara. "Peningkatan Kualitas Pelayanan di BNI Syariah Dengan Pendekatan Customer Relationship Management (CRM)." Madani: Jurnal Ilmiah Multidisiplin 1, no. 6 (2023): 811–18. https://doi.org/10.5281/zenodo.8151608.

Full text

Abstract:

<em>With the aim of increasing business value for customers, Customer Relationship Management System (CRM) focuses on the theory of business-customer relationship management. You can also think of this as an integrated computer system, which monitors the activity of the company before and after the sale. This study examines the growth and application of CRM in the Indonesian banking sector. The task of this research is to provide a deeper understanding of the application of CRM in BRI sharia banks by examining various available research sources and literature. We conducted research on BRI Shar

APA, Harvard, Vancouver, ISO, and other styles

11

Yadav, Brijesh Kumar, and Abhijeet Singh. "Analyzing the Influence of Customer Relationship Management on Firm Performance." International Journal of Customer Relationship Marketing and Management 5, no. 3 (2014): 69–97. http://dx.doi.org/10.4018/ijcrmm.2014070105.

Full text

Abstract:

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensible for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more p

APA, Harvard, Vancouver, ISO, and other styles

12

Sabina Siti Sholeha, Theresia Longga, and Muhammad Hilmana Chaska. "Penerapan Customer Relationship Management (CRM) di Alfamart." Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen 4, no. 1 (2024): 187–91. https://doi.org/10.30640/inisiatif.v4i1.3481.

Full text

Abstract:

Customer Relationship Management (CRM) is a strategic approach that companies use to manage interactions and relationships with customers. In Indonesia, Alfamart as one of the largest minimarket chains implements CRM to increase customer satisfaction, loyalty, and ultimately, increase sales. This study aims to analyze the implementation of CRM in Alfamart, as well as its impact on customer satisfaction and loyalty.

APA, Harvard, Vancouver, ISO, and other styles

13

Pashaie, Sajjad, Fatemeh Abdavi, Geoff Dickson, and Romina Habibpour. "SPORT CUSTOMER RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE, SATISFACTION, LOYALTY, AND COMPLAINT MANAGEMENT." Kinesiologia Slovenica 28, no. 1 (2022): 122–40. http://dx.doi.org/10.52165/kinsi.28.1.122-140.

Full text

Abstract:

Customer relationship management (CRM) in sports venues is a strategy for interacting with customers and managing the activities necessary for an effective and enduring customer relationship. This study investigates the impact of CRM on loyalty and the moderating role of reducing customer complaints. Data were collected from clients of sports venues (n=384). The structural equation method surveyed the effect of variables and the PLS Smart Partial Least Squares Approach analyzed the patterns. The Hayes process examined the moderating effect of customer complaints reduction. Findings showed that

APA, Harvard, Vancouver, ISO, and other styles

14

Rodhiah, Rodhiah, and Fion Jocelyn. "Implementation of Customer Relationship Management (CRM) in SME." International Journal of Social Science and Community Service 3, no. 2 (2025): 69–76. https://doi.org/10.70865/ijsscs.v3i2.71.

Full text

Abstract:

Customer Relationship Management (CRM) is a strategy and technology used by companies to manage and strengthen relationships with customers. Customer Relationship Management (CRM) utilizes customer data and information to understand their needs and preferences. Hence, companies can provide better services, increase customer satisfaction, and achieve long-term business success. The business is engaged in the culinary field and is located in Batam. Currently, the business is facing challenges in implementing Customer Relationship Management. The purpose of this activity is to assist the business

APA, Harvard, Vancouver, ISO, and other styles

15

Nopianti, Rosmita, Rosa Eka Putri, Putri Anggraini Alfitrah, and Satrio Bimo Syahputro. "Penerapan Customer Relationship Management Terhadap Kepuasan Pelanggan Pada Laundry Sabana Tanjungpinang." Jurnal Sutasoma 2, no. 1 (2023): 10–18. http://dx.doi.org/10.58878/sutasoma.v2i1.251.

Full text

Abstract:

Customer Relationship Management (CRM) is a long-term business strategy aimed at building and maintaining strong relationships with customers. Through the effective implementation of Customer Relationship Management (CRM), customer satisfaction can be enhanced. This research aims to evaluate the utilization of Customer Relationship Management (CRM) in Sabana Laundry business with the objective of improving customer satisfaction. The respondents in this study are customers of Sabana Laundry, selected through purposive sampling method. Data analysis is conducted using qualitative analysis method

APA, Harvard, Vancouver, ISO, and other styles

16

Prosarani, Ariadna. "Implementasi Customer Relationship Management pada Platform Bisnis Wordpress." Applied Business and Administration Journal 1, no. 2 (2022): 81–88. https://doi.org/10.62201/ewr98z13.

Full text

Abstract:

Along with the times in this era of globalization, business growth and development is getting faster. Lots of new companies are present around the community. In order to continue to survive in business competition, companies must quickly adapt to the current market conditions. Under these conditions, companies can not only rely on the products produced and offered to customers, but also have to build good relationships with all of their customers. Good relationships such as services and products that are in accordance with the needs and desires of consumers will give a feeling of satisfaction

APA, Harvard, Vancouver, ISO, and other styles

17

Asiyah, Siti. "CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT." Journal of Applied Management and Business (JAMB) 1, no. 1 (2020): 1–9. http://dx.doi.org/10.37802/jamb.v1i1.58.

Full text

Abstract:

This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connecti

APA, Harvard, Vancouver, ISO, and other styles

18

Kumar, Pushpender, and Anupreet Kaur Mokha. "Electronic Customer Relationship Management (E-CRM) and Customer Loyalty." International Journal of E-Business Research 18, no. 1 (2022): 1–22. http://dx.doi.org/10.4018/ijebr.293292.

Full text

Abstract:

This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with the services offered by their service providers, the relationship gets stronger which further leads to positive word-of-mouth. The data was collected using purposive sampling from 836 banks’ customers who were using E-CRM services and the data was analyzed using structural equation model (SEM) through AMOS. The results revealed that E-CRM and customer satisfaction had

APA, Harvard, Vancouver, ISO, and other styles

19

Iriqat, Raed A. M., and Mohannad A. M. Abu Daqar. "The Impact of Customer Relationship Management on Long-term Customers’ Loyalty in the Palestinian Banking Industry." International Business Research 10, no. 11 (2017): 139. http://dx.doi.org/10.5539/ibr.v10n11p139.

Full text

Abstract:

This paper aims to investigate the impact of customer relationship management on Long-term Customers’ Loyalty in the Palestinian banking industry. The data was collected through distributing questionnaires on the Palestinian banking employees. Using multiple regression analysis tests, this paper finds these results; there is a positive and strong linear relationship between dependent variable “long-term customers’ loyalty” and CRM, the CRM dimensions are service quality, customer’s database, solving customer’s problems, employees behavior, and CRM system integration. At the end, the two predic

APA, Harvard, Vancouver, ISO, and other styles

20

Sri, Apriliyanti, Ilyas, and Fadhlia. "Customer Relationship Management (CRM) Strategy in an Effort to Maintain Customer Loyalty in Telkomsel Palu Branch." International Journal of Social Science and Human Research 07, no. 10 (2024): 7973–76. https://doi.org/10.5281/zenodo.14029086.

Full text

Abstract:

Building and maintaining good relationships with customers is one way to maintain the survival of the company. Customer Relationship Management is a disciplined approach to developing and maintaining profitable customer relationships. One thing that can be done to maintain customer loyalty and increase profits is to improve the quality of service through the concept of CRM strategy. Therefore, the purpose of this study is to determine the CRM strategy carried out by Telkomsel Branch Palu in an effort to maintain customer loyalty. This study is qualitative in nature using data collection techni

APA, Harvard, Vancouver, ISO, and other styles

21

Ezilarasi, S., and M. Kavitha. "A Study of Customer Relationship Management and Customer Preferences in Apparels with Special Reference to Chennai Retail Stores." ComFin Research 10, no. 1 (2022): 52–57. http://dx.doi.org/10.34293/commerce.v10i1.4569.

Full text

Abstract:

Customer Relationship Management (CRM) is a comprehensive approach to developing, sustaining, and expanding customer relationships. Customer relationships, on the other hand, are not widely considered in the businesses of small street vendors. The customer relationship management adoption process in small businesses and the goal of this paper is to expand knowledge and provide a better understanding of the CRM adoption process through an empirical study in Chennai and also particularly bring out the most effective practice that influences customers shopping decision. The Indian apparel retail

APA, Harvard, Vancouver, ISO, and other styles

22

Mohammadhossein, Nastaran, Mohammad Nazir Ahmad, Nor Hidayati Zakaria, and Shidrokh Goudarzi. "A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction." International Journal of Enterprise Information Systems 10, no. 1 (2014): 11–31. http://dx.doi.org/10.4018/ijeis.2014010102.

Full text

Abstract:

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction in marketing companies. Personalized service, responsiveness to customer's needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving custo

APA, Harvard, Vancouver, ISO, and other styles

23

Daniels, Martyn. "Customer Relationship Management (CRM): Profiting from today's customers." Serials: The Journal for the Serials Community 14, no. 3 (2001): 245–49. http://dx.doi.org/10.1629/14245.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Permana, Herman, and Martinus Tukiran. "IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN MODERN MARKETING MANAGEMENT (LITERATURE REVIEW)." International Journal of Multidisciplinary Research and Literature 3, no. 6 (2024): 768–78. https://doi.org/10.53067/ijomral.v3i6.274.

Full text

Abstract:

This study discusses the implementation of Customer Relationship Management (CRM) in modern marketing management, focusing on the application of technology and its impact on the relationship between companies and customers. CRM is crucial in enhancing customer satisfaction, reinforcing loyalty, and facilitating personalization in marketing. Numerous studies in the past five years indicate that big data, artificial intelligence (AI), and cloud computing significantly enhance customer data collection and analysis, enabling companies to deliver more accurate and efficient services. However, the m

APA, Harvard, Vancouver, ISO, and other styles

25

Kaoud, Menatalla. "Investigation of Customer Knowledge Management." International Journal of Service Science, Management, Engineering, and Technology 8, no. 2 (2017): 12–22. http://dx.doi.org/10.4018/ijssmet.2017040102.

Full text

Abstract:

This article examines the Customer Knowledge Management (CKM) as an integration between the approaches of Knowledge Management (KM) and Customer Relationship Management (CRM). In the context of CRM, three types of knowledge flows play a critical role in the interaction between the organization and its customers: “Knowledge for Customers”, “Knowledge from Customers”, and “Knowledge about Customers”. A central question address here from a resource-based perspective is: How these customer knowledge flows are used through CRM business processes to improve effectiveness? Adopting a case study metho

APA, Harvard, Vancouver, ISO, and other styles

26

Monicha Ayu Maulani and Sukaris. "PENERAPAN CRM (CUSTOMER RELATIONSHIP MANAGEMENT) PADA MITRA KELOMPOK TANI PT. PERMANA SIDAT INDONESIA." Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 1, no. 3 (2021): 17–24. http://dx.doi.org/10.55606/jaem.v1i3.3.

Full text

Abstract:

Currently, developments in the increasingly advanced business world have led to increasingly fierce competition. One way to maintain the survival of the company is to maintain good relationships with customers. Because from research results retaining existing customers is much easier than getting new customers. Very tight business competition will really require strategic steps to deal with it. Old customers must be maintained by paying attention to all customer needs and also satisfying customer service. For new customers, efforts are made to become regular customers, by building relationship

APA, Harvard, Vancouver, ISO, and other styles

27

Agrawal, Shalini. "Customer Relationship Management in Private Sector Banks." International Journal of Advance Research and Innovation 1, no. 3 (2013): 140–46. http://dx.doi.org/10.51976/ijari.131318.

Full text

Abstract:

Customer Relationship Management is a business strategy in this competitive scenario.CRM is being used as a tool to enhance a business and a firm profit. Banks are giving much emphasis on CRM to maintain old customers and make new customers. Present study focuses on CRM. Customer relationship management (CRM) is a business strategy in public sector banks. Geographical region Jaipur (Rajasthan) in India has been selected for this research paper. Multiple choice questionnaires is drafted and random sampling is used for this study. 86 private sector banks customers have been selected- 43 ICICI ba

APA, Harvard, Vancouver, ISO, and other styles

28

Khasawneh, Rawan, and Emad Abu-Shanab. "Electronic Customer Relationship Management (e-CRM) in Jordan." International Journal of Technology Diffusion 3, no. 3 (2012): 36–46. http://dx.doi.org/10.4018/jtd.2012070104.

Full text

Abstract:

The continuous and rapid development of information and communication technology (ICT) influenced the operations and services provided by the banking sector. Many financial institutions adopted the “customer is king\queen” strategy by changing their business environment, making use of various types of ICT to their relationship with their customers. One of the major new trends is the concept of e-CRM, which defines an improved relationship with customers utilizing the Internet, web browsers, and other web application. E-CRM is making customer service more effective and efficient. This paper aim

APA, Harvard, Vancouver, ISO, and other styles

29

Purwanto, Heri, Amartya F. Iswahyudi, Haikal Pirous, and Dewi Indrawati. "Penerapan Sistem Informasi Electronic Costumer Relationship Management." INTERNAL (Information System Journal) 4, no. 2 (2021): 113–22. http://dx.doi.org/10.32627/internal.v4i2.401.

Full text

Abstract:

E-CRM is customer management in electronic-based companies, dealing with complex management, attracting customers, and business partners through various media, including online and offline media, personal contacts, and other electronic communication media. E-CRM enables companies to better understand customer behavior and forecast customer needs through online activities, and can increase profitability. At PT. Suwanda Karya Mandiri has a problem with how to keep customers using the services of a technical consultant. Therefore, the initiative was taken to make it easier for customers who want

APA, Harvard, Vancouver, ISO, and other styles

30

Inayatulloh, Inayatulloh, and Andi Sukandi. "Perancangan Aplikasi E-CRM Pada PT Manfuku Sejahtera Indonesia." ComTech: Computer, Mathematics and Engineering Applications 1, no. 1 (2010): 88. http://dx.doi.org/10.21512/comtech.v1i1.2198.

Full text

Abstract:

The purpose of this research is to build an electronic Customer Relationship Management applications based computer by using Internet technology to enhance customer relationships. The research method is to do with company business process analysis in maintaining relationships with customers and develop computer-based applications that support enterprise business processes. In analyzing the company's business processes carried out several activities with the company to get the information required and the design of applications that will be built in accordance with needs. The conclusion the imp

APA, Harvard, Vancouver, ISO, and other styles

31

Afnita, Dwi, Fauriatun Helmiah, and Nurul Rahmadani. "PERANCANGAN E-CRM PENJUALAN PRODUK PADA KAKA COLLECTION." JUTSI (Jurnal Teknologi dan Sistem Informasi) 3, no. 1 (2023): 17–24. http://dx.doi.org/10.33330/jutsi.v3i1.2040.

Full text

Abstract:

Abstact : Kaka Collection is a business engaged in the business of selling various kinds of fashion products such as, children's clothing, women's clothing, adult pants, men's pants. In maintaining a more advanced competitiveness, the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service t

APA, Harvard, Vancouver, ISO, and other styles

32

Hia, Era Era, Muhammad Khaidir Fahram, and Siti Nurhasanah. "Penerapan Customer Relationship Management (CRM) Berbasis Website Terhadap Penilaian Pelanggan." Journal CERITA 8, no. 1 (2022): 60–66. http://dx.doi.org/10.33050/cerita.v8i1.2136.

Full text

Abstract:

reduce customer turnover or departure to other competitors. CRM system at PT. Wingoh Albinda still uses semi-computerization, namely Microsoft excel in managing its data, causing several problems in terms of late service, the response to customers is not optimal. This study presents an analysis of web-based CRM development on a marketing information system at PT. Wingoh Albinda. The result is a web-based CRM system that can manage customer data, product promotions, product sales data and customer service management which is used to store customer inquiries, complaints and ratings to create goo

APA, Harvard, Vancouver, ISO, and other styles

33

Baek, Da Jeong, and Kyoung In Cho. "A Study on the Financial Institution's Customer Relationship Management (CRM) System." Research Society of Language and Literature 3, no. 4 (2015): 1–10. http://dx.doi.org/10.21594/itma.2015.3.4.10.

Full text

Abstract:

Several companies and organizations have welcomed the Big Data era has given rise to the need to more systematically manage their customers a diverse and fragmented. In this paper, we further customer recognition and management method for managing existing customer needs, the present invention relates to a CRM marketing strategies of financial institutions through customer segmentation. What was the introduction of CRM, looked out for sure what the process had been developed to better understand the CRM through the company's customer management change. Looked out of the CRM practice at the ban

APA, Harvard, Vancouver, ISO, and other styles

34

Singh, Jagwinder, and Shivani Saini. "Importance of CEM in CRM-CL framework." Journal of Modelling in Management 11, no. 1 (2016): 91–115. http://dx.doi.org/10.1108/jm2-05-2014-0038.

Full text

Abstract:

Purpose – The purpose of this paper is to propose a model to understand the role of customer relationship management efforts in building, sustaining and enhancing customer loyalty (CL). Design/methodology/approach – This paper reviews extant literature in customer relationship management (CRM), customer experience management (CEM) and CL, with a particular emphasis on exploring the relationships between these proposed domains. Findings – The CRM efforts, customer acquisition, retention and experience, are suggested to have positive influence on attitudinal and behavioural loyalty. A model for

APA, Harvard, Vancouver, ISO, and other styles

35

Damanik, Erikson, and Ivana Maretha Siregar. "PENGEMBANGAN SISTEM CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEB PADA PT. TERUS MEGA TARA JAKARTA." Jurnal Teknik Informasi dan Komputer (Tekinkom) 4, no. 1 (2021): 60–69. http://dx.doi.org/10.37600/tekinkom.v4i1.278.

Full text

Abstract:

This study aims to develop a web-based CRM (Customer Relationship Management) system at the company PT. Terus Mega Tara authorized agent of AIWA electronic products. To improve service to customers and establish relationships with customers which have been done manually, it is necessary to build a web-based CRM media that can make it easier for customers to obtain the information services needed without the need to spend a lot of time and money visiting the company concerned This web-based CRM system can increase customer loyalty, provide customer satisfaction and increase the company's busine

APA, Harvard, Vancouver, ISO, and other styles

36

Pratiwi, Winda, Muhammad Amin, and Pristiyanilicia Putri. "CLOTHING SALES STRATEGY AT ANEKATEX SHOP WITH E-CRM CONCEPT." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 11, no. 1 (2024): 31–36. https://doi.org/10.33330/jurteksi.v11i1.3365.

Full text

Abstract:

Toko Anekatex is a business engaged in fashion for women, men, children, as well as school uniforms, pajamas, and other robes located on Jalan Dr. Sutomo No. 41 Kisaran city. In maintaining more advanced competitiveness, the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service to customer

APA, Harvard, Vancouver, ISO, and other styles

37

Paliouras, Konstantinos, and Kerstin V. Siakas. "Social Customer Relationship Management: A Case Study." International Journal of Entrepreneurial Knowledge 5, no. 1 (2017): 20–34. http://dx.doi.org/10.1515/ijek-2017-0002.

Full text

Abstract:

Abstract Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc. Social CRM enables companies to interact in an easy and contemporary way directly with customers as well as to track customer interactions and their social influence. In this paper we examine the importance of CRM, e-CRM and Social CRM for businesses. We provide perspectives on objectives and types of CRM, the working cycle of CRM, the stages of a CRM Strategy and technology tools that are u

APA, Harvard, Vancouver, ISO, and other styles

38

Yanto, Widja, and Herry Mulyono. "Electronic Customer Relationship Management (E-CRM) Berbasis Web Pada Nada Salwa Tour & Travel Jambi." Jurnal Manajemen Sistem Informasi 7, no. 3 (2022): 379–93. http://dx.doi.org/10.33998/jurnalmsi.2022.7.3.176.

Full text

Abstract:

Nada Salwa Tour & Travel is one of the service businesses engaged in travel. Where the current system has problems in getting new customers, improving customer relationships, and retaining customers. Based on the existing problems, Nada Salwa Tour & Travel requires a web-based Electronic Customer Relationship Management (E-CRM) system that can help Nada Salwa Tour & Travel and its customers establish good relationships. The purpose of this research is to analyze the service relationship between the company and its customers and to design a prototype of a web-based Electronic Custom

APA, Harvard, Vancouver, ISO, and other styles

39

Laksmana, I. Nyoman Hendra, IGA Eka Teja Kusuma, and I. Nengah Landra. "Effect of Customer Relationship Management on Customer Satisfaction and Loyalty at Pt. Harmoni Permata Gianyar, Bali." International Journal of Contemporary Research and Review 9, no. 03 (2018): 20610–17. http://dx.doi.org/10.15520/ijcrr/2018/9/03/470.

Full text

Abstract:

A highly competitive market makes companies need to maintain a positive relationship with their customers. A good CRM (customer relationship management) program will help the company to satisfy its customers. This research will explore various methods and techniques to build effective customer relationship management to satisfy customers. The purpose of this study is to examine the effectiveness of customer relationship management in maintaining and satisfying customers. This research shows that customer relationship management has a significant effect on customer satisfaction and loyalty. The

APA, Harvard, Vancouver, ISO, and other styles

40

Santari, Ni Putu Nita, I. Wayan Suartina, and I. Made Astrama. "Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung." Widya Amrita 1, no. 1 (2021): 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.

Full text

Abstract:

The LPD is a village economic institution that is used to collect and distribute funds in general as well as a source of development financing in almost all parts of customary village areas in Bali. Savings customers are the top priority of the LPD in the customary village of Anggungan to create Loyalty. In creating customer satisfaction and loyalty, the LPD in the customary village of Anggungan is required to implement a good and appropriate strategy, namely Customer Relationship Management (CRM) to increase customer satisfaction and loyalty. The purpose of this study to analyze the effect pa

APA, Harvard, Vancouver, ISO, and other styles

41

Fatimah Syamsul, Nurwati, and Wiwin Handoko. "The Use of E-CRM as a Means of Selling Groceries." Jurnal Sistem Cerdas 7, no. 2 (2024): 189–98. http://dx.doi.org/10.37396/jsc.v7i2.450.

Full text

Abstract:

Customer Relationship Management (CRM) is a type of management regarding the management of a company with its customers to improve relationships with customers to maximize company growth. To implement Electronic-Customer Relationship Management (E-CRM), the role of information technology and human resources of the company is needed. E-CRM can make it easier for customers to get the necessary information from the company. Wholesale Berkat Doa is one of the basic food distributors that sells various kinds of basic necessities such as rice, oil and sugar which are the most demanded needs. To see

APA, Harvard, Vancouver, ISO, and other styles

42

Ryals, Lynette. "Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships." Journal of Marketing 69, no. 4 (2005): 252–61. http://dx.doi.org/10.1509/jmkg.2005.69.4.252.

Full text

Abstract:

Customer relationship management (CRM) is perceived to be failing, and there is an urgent need for some practical ways to address this issue. The research presented in this article demonstrates that the implementation of CRM activities delivers greater profits. Using calculations of the lifetime value of customers in two longitudinal case studies, the research finds that customer management strategies change as more is discovered about the value of the customer. These changes lead to better firm performance. The contribution of this article is to show that CRM works and that a relatively strai

APA, Harvard, Vancouver, ISO, and other styles

43

Maggon, Mohita, and Harish Chaudhry. "Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers." FIIB Business Review 7, no. 1 (2018): 57–65. http://dx.doi.org/10.1177/2319714518766118.

Full text

Abstract:

In the business world, customer relationship management (CRM) has emerged as the main marketing activity of the service firms. Organizations thrive to maintain long-lasting relationships with their customers. The priority of the firms is to maximize the relationship share (RS) with profitable customers. The current study aims at identifying determinants of RS for hotels leisure travellers. The findings indicate that customer satisfaction (CS) and attitude towards the hotel in the relationship are major predictors of RS. Besides, CS indirectly affects RS through customer’s attitude towards the

APA, Harvard, Vancouver, ISO, and other styles

44

Budi Bramasta, Admiral. "Analisis Strategi Online Consumer Relationship Management Pada Produk Pisau Cukur Banner." Jurnal Media dan Komunikasi 1, no. 1 (2020): 55. http://dx.doi.org/10.20473/medkom.v1i1.22927.

Full text

Abstract:

This research uses a qualitative research approach with descriptive type and uses in-depth interviews as primary data in research data collection. This research is important because along with the digital transformation that is developing, marketing is now experiencing a development from transactional to marketing on a relationship basis. The use of various marketing tools to manage customer relationships such as Instagram and Whatsapp can also help to maintain customer relationships because this complete the customer's culture. The result of this research is an online CRM strategy built by Ba

APA, Harvard, Vancouver, ISO, and other styles

45

Sigala, Marianna. "Implementing social customer relationship management." International Journal of Contemporary Hospitality Management 30, no. 7 (2018): 2698–726. http://dx.doi.org/10.1108/ijchm-10-2015-0536.

Full text

Abstract:

PurposeThis paper aims to debate the technology-driven transformation of customer relationship management (CRM) into social CRM, which entails a shift from a transactional and automational solution to a customer experience management philosophy, reflecting high levels of customer empowerment.Design/methodology/approachA literature review provides a critical analysis of the concept, tenets, aims and implementation approaches of social CRM. Arguments are summarised by developing a process-based framework for implementing social CRM.FindingsBy adopting a value co-creation approach that recognises

APA, Harvard, Vancouver, ISO, and other styles

46

Soraya, Eva, and Hasan Sazali. "Implementasi CRM (Customer Relationship Management) Di Perpustakaan Daerah Medan." Pustaka Karya : Jurnal Ilmiah Ilmu Perpustakaan dan Informasi 11, no. 1 (2023): 23. http://dx.doi.org/10.18592/pk.v11i1.9620.

Full text

Abstract:

Customer Relationship Management (CRM) is a management approach that places customers in a process and implementation of the company's marketing strategy. The focus of CRM is Medan City library customers. What is needed by library customers, how to get used to them, and how a library can maintain good relations with library users, all collected in a CRM that provides satisfaction for users and in the end everything is able to tailor and maintain a users’ library. The approach used in this study is a qualitative approach that is descriptive in nature, the data sources of this research are secon

APA, Harvard, Vancouver, ISO, and other styles

47

Yacob, Haliso, and Omonori Abayomi Adedayo. "Electronic customer relationship management in commercial banks in Ondo State, Nigeria." Library and Information Perspectives and Research 4, no. 1/2 (2022): 85–92. http://dx.doi.org/10.47524/lipr.v4i1.86.

Full text

Abstract:

The advent of ICT has compelled banks to embrace electronic customer relationship management (E-CRM) in order to strengthen customers’ relationships and increase profits, satisfaction, and loyalty. The continual and rapid growth of information and communication technology (ICT) in Ondo State, Nigeria, improves and promotes customers’ relationships with commercial banks, as well as the operations and services supplied by the banking sector. Many financial institutions have adopted the motto "customers are kings/queens" strategy by transforming their corporate environment and incorporating vario

APA, Harvard, Vancouver, ISO, and other styles

48

K, Haritha. "Customer relationship management: a new dimension of managing customers." Journal of Management and Science 11, no. 3 (2021): 31–34. http://dx.doi.org/10.26524/jms.11.20.

Full text

Abstract:

CRM or Customer Relationship Management is a system that caters to the management of a firm’s interactions with past, present,and future customers. Since the beginning of the new millennium, traditional marketing practices have not been effective in yielding good returns. Companies have turned reluctant to spend huge advertising expenditure and marketing research –the potent tool of getting deeper insights of customer has lost its charisma. Due to enigmatic customer behavior, it becomes inevitable for the companies to develop new marketing strategies. CRM has emerged as a new marketing strateg

APA, Harvard, Vancouver, ISO, and other styles

49

Babar, Maissy P., and Mardhalia Saitakela. "IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA KLINIK VALERIE BEAUTY." JITU : Journal Informatic Technology And Communication 3, no. 1 (2019): 58–63. http://dx.doi.org/10.36596/jitu.v3i1.74.

Full text

Abstract:

Valerie Beauty Clinic is a beauty care services company. The problem that arises is that even though the customer is still recorded in the recipe book, Valerie Beauty Clinic still has difficulty in providing information, products, schedule changes, changes in schedule services, events, or the latest things to customers. This problem occurs because all customers remain systemically unregulated. Another problem that arises is that all beauty products have not been recorded in a computerized database, this is what causes difficulties in conducting product data searches. Furthermore, customers als

APA, Harvard, Vancouver, ISO, and other styles

50

Wiratama, Esmeralda Aprillia, Reza Wiradhika Saputra, and Kumba Digdowiseiso. "Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty." INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) 4, no. 1 (2024): 361–67. http://dx.doi.org/10.59889/ijembis.v4i1.356.

Full text

Abstract:

E-CRM (Electronic Customer Relationship Management) is the process of maximizing sales to customers and prospecting customers by using information technology such as databases, websites, customer service, e-mail, and social media marketing (Hendriyani & Raharja, 2018). The purpose of this research is to determine the implementation of e-CRM such as websites and business procedures carried out by NusaTrip in increasing customer loyalty. Apart from that, the implementation of e-CRM in the form of e-mail, sitemap and social media marketing such as Facebook, Instagram or more personal communic

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!