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Books on the topic 'Database-Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 August 2024

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1

Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. Database Marketing. Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-72579-6.

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2

Ltd, Mintel International Group, ed. Database marketing. Mintel International, 1996.

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3

Alan, Weber, ed. Desktop database marketing. NTC Business Books, 1998.

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4

Paul, Wang, ed. Strategic database marketing. NTC Business Books, 1994.

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5

Simpson, Richard. Effective database marketing. Institute of Chartered Accountants in Englandand Wales, Member Services Directorate, 1988.

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6

Nash, Edward L. Database marketing: The ultimate marketing tool. McGraw-Hill, 1993.

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7

Robert, Shaw. Database marketing: Strategyand implementation. Wiley, 1990.

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8

Stephens, Eileen Lesley. Database marketing in FE. University of Salford, 1991.

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9

Stoddart, Eugene. Database marketing: The growing use of the database in diverse marketing activities. University of Salford, 1992.

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10

Robert, Shaw. Database marketing: Strategy and implementation. Wiley, 1990.

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11

M, Ruf Kurtis, and Chakraborty Goutam, eds. Contemporary database marketing: Concepts and applications. Racom Communication, 2002.

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12

1958-, Kim Pyŏng-do, and Neslin Scott A. 1952-, eds. Database marketing: Analyzing and managing customers. Springer, 2008.

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13

Keane, Jason. Database marketing in Ireland: An exploratory study. University College Dublin, 1996.

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14

Hüttenrauch, geb. Krämer, Bettina. Targeting Using Augmented Data in Database Marketing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14577-4.

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15

Piekos, J. The role and adoption of database marketing. UMIST, 1997.

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16

Holbein, Thomas J. Database marketing: Newspaper sales in a one-on-one environment. International Newspaper Marketing Association, 1991.

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17

Wolfgang, Hilke, ed. Direkt-Marketing. Gabler, 1993.

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18

Rohner, Kurt. Cyber-Marketing: Paradigmen, Perspektiven, Praxis. Orell Füssli, 1996.

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19

Wilson, C. Is database marketing the key to customer loyalty?. Oxford Brookes University, 1996.

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20

Williams, Nadine. Database marketing and its effects on consumer privacy. LCP, 2001.

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21

Jones, Clive B. Applications of database marketing in the tourism industry. Pacific Asia Travel Association, 1993.

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22

Committee of Advertising Practice., ed. Rules for direct marketing including list & database management. Committee of Advertising Practice, 1991.

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23

Jastrzewski, Piotr. Integration of expert and database systems in marketing. University of Salford, 1991.

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24

Rhind, Graham R. Building and maintaining a European direct marketing database. Gower, 1994.

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25

Newberg, Jay. Target$mart!: Database marketing for the small business. Oasis Press, 1996.

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26

Gorski, Debbie. Sales and marketing software handbook. Pitman Publishing, 1991.

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27

Kittlaus, Hans B. Database Marketing. Deutscher Sparkassen Verlag, 2001.

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28

Hartung, Axel. Database Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1997.

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29

Shaw, Robert. Database Marketing. Gower Pub Co, 1988.

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30

Database Marketing. Gower Publishing Limited, 1989.

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31

Database Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2002.

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32

Coussement, Kristof. Advanced Database Marketing. Routledge, 2016. http://dx.doi.org/10.4324/9781315565682.

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33

Banasiewicz, Andrew D. Marketing Database Analytics. Routledge, 2013. http://dx.doi.org/10.4324/9780203076460.

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34

Wang, Paul, and Robert Jackson. Strategic Database Marketing. McGraw-Hill, 1998.

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35

Weber, Alan, and Jack Schmid. Desktop Database Marketing. Ebsco Publishing, 1998.

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36

Strategic database marketing. McGraw-Hill, 2012.

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37

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing. SAGE Publications, Incorporated, 2002.

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38

Pocket database marketing: The essential guide to database marketing. Mailcom, 1997.

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39

CAVICHINI, Alexis. Marketing direto e database. Suma Econômica, 1998. http://dx.doi.org/10.29327/book/8587534122.

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40

Direct and Database Marketing. Kogan Page, 1997.

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41

Database Marketing ("Financial Times"). Trans-Atlantic Publications, 1996.

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42

PLC, Euromonitor. European Marketing Information Database. Euromonitor PLC, 1993.

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43

Inc, LAD Custom Publishing. Database Marketing - IBM 6150. LAD Custom Publishing, Incorporated, 2024.

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44

Schumacher, Nadine geb. DATABASE MARKETING IM FINANZDIENSTLEISTUNGSSEKTOR. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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45

McCorkell, Graeme. Direct and Database Marketing. Kogan Page, Limited, 2009.

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46

Müller, Stéphane. Database Marketing Im Ladeneinzelhandel. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1997.

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47

Kiefer, Marie. Book Marketing Opportunities: A Database. Open Horizons, 1996.

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48

The Business of Database Marketing. Racom Communications, 2006.

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49

Shaw, Stone. Gestion Eficaz del Database Marketing. Diaz de Santos, 1991.

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50

Jurczyk, Carmen. Rechtliche Aspekte des Database-Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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