Relevant bibliographies by topics / Database-Marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Database-Marketing'

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Published: 4 June 2021
Last updated: 1 August 2024

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1

Spring, Penny N. "Statistical methods in database marketing." Capelle a/d IJssel : Labyrint Publication, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009880745&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Ferrarese, Sujaya Ida <1991&gt. "Database Marketing per l'agenzia di viaggi." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8780.

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Il turismo è uno dei settori trainanti dell’economia italiana ed è in continua crescita, grazie anche all’evoluzione di internet e alla rivoluzione dei trasporti. Nel corso degli anni la figura dell’agenzia turistica ha rafforzato sempre più il proprio ruolo, anche se oggi ha bisogno di innovazioni continue per sopperire alla minaccia di nuove forme di intermediazioni, sviluppatesi nei canali virtuali. In questo, l’agenzia di viaggi dev’essere in grado di migliorare l’efficienza e l’efficacia dei propri servizi per raggiungere i clienti e soddisfarne sempre più le aspettative. Diventa fondame
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Kehl, Roger E. "Controlling mit Database-Marketing : Effizienzmessung absatzpolitischer Instrumente /." Ettlingen : IM-Marketing-Forum, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008882839&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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4

Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey
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Lewington, John Alfred. "Factors affecting the development of sophisticated database marketing systems." Thesis, Open University, 1998. http://oro.open.ac.uk/57873/.

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In the late 1980s, companies in a wide variety of industries began to implement segmented marketing strategies using database marketing (DBM) systems. Several surveys noted that some organisations were developing sophisticated DBM systems to achieve competitive advantage, while others, in similar marketplaces, seemed unable, or unwilling, to exploit the potential benefits of these powerful systems. Alternatively, evidence from industrial reports suggested that most companies were failing to fully exploit the capabilities oftheir systems. Hence, this research was designed to determine the facto
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Visser, Diane. "A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52711.

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Thesis (MComm)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: One of the phenomena's in the marketing industry of the past decade is the increased use of database marketing. Database marketing involves the collection, processing and dissemination of vast amounts of consumer information in order to compile detailed consumer databases. The increasing popularity of database marketing can be attributed to various factors. Consumer information can now be obtained easier, cheaper and faster due to the availability of information technology. It has become easier to segment consumer market
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Santos, Fernanda Regina Benhami dos. "Praticas participativas na elicitação de requisitos para "database marketing"." [s.n.], 2006. http://repositorio.unicamp.br/jspui/handle/REPOSIP/276278.

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Orientador: Maria Cecilia Calani Baranauskas<br>Dissertação (mestrado profissional) - Universidade Estadual de Campinas, Instituto de Computação<br>Made available in DSpace on 2018-08-07T11:33:12Z (GMT). No. of bitstreams: 1 Santos_FernandaReginaBenhamidos_M.pdf: 1651997 bytes, checksum: 11791fd5437c38c9e9af31d0eb194308 (MD5) Previous issue date: 2006<br>Resumo: O uso de informações pelas organizações para criarem estratégias e estabelecerem longos relacionamentos com seus clientes, cria a necessidade da construção de um Database Marketing para dar suporte a estas iniciativas. Muitas estraté
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Ulicney, Mandy L. "Implementation of database marketing in the private club industry." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1310475732.

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9

Imran, Hatem. "Fundraising Grundlagen, Database-Marketing und Financial Controlling für Nonprofit-Organisationen." Saarbrücken VDM, Müller, 2004. http://deposit.d-nb.de/cgi-bin/dokserv?id=2867054&prov=M&dok_var=1&dok_ext=htm.

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Elsner, Ralf. "Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36194411X.pdf.

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11

Girão, Pedro Miguel Dinis. "Database marketing como ferramenta de suporte às políticas de CRM na área da distribuição alimentar." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/15296.

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Nos dias que correm, é de capital importância para as organizações, centrar o conhecimento organizacional e, desta forma, as suas competências centrais nos fatores críticos de sucesso do negócio onde estão a atuar. O processo de Database Marketing tem vindo a ter uma aplicação crescente no suporte às decisões em diversas organizações da nossa sociedade. De facto, este pode ser aplicado numa grande diversidade de contextos. O trabalho agora proposto tem por objetivo descrever a importância do Database Marketing na construção do conhecimento organizacional na área da distribuição alimentar, nome
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Osman, Hanaa. "The practice of relationship marketing in hotels." Thesis, Oxford Brookes University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364714.

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Callegaro, Elisa <1992&gt. "La gestione del database come strumento di successo per il marketing relazionale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9774.

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La tesi è stata svolta con lo scopo di analizzare il database, pensato come uno strumento di supporto aziendale nell’ambito del marketing relazionale. Grazie all’utilizzo di dati reali concessi dall’azienda Intercosmo spa, è stato possibile evidenziare la necessità dell’utilizzo di supporti informatici al fine di poter instaurare relazioni personalizzate con i propri clienti. La tesi seguirà il percorso di una strategia di database marketing, basata su tre fasi principali: creazione e gestione del database, analisi dei dati in esso contenuti ed implementazione di una strategia di marketing per
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Zimmermann, Martin. "Einsatzpotential von support vector machines (SVM)-Klassifikation für Scoring-Fragestellungen im Database-Marketing empirische Untersuchung am Beispiel der Kündigungsprognose von Zeitschriftenabonnements." Duisburg Köln WiKu-Verl, 2008. http://d-nb.info/991073061/04.

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Luca, Luiz Alberto Oliveira de. "Como o database marketing pode ser usado para posicionar estrategicamente a empresa no mercado." reponame:Repositório Institucional do FGV, 1996. http://hdl.handle.net/10438/5625.

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Made available in DSpace on 2010-04-20T20:20:13Z (GMT). No. of bitstreams: 0 Previous issue date: 1996-07-17T00:00:00Z<br>Utilização do Database Marketing, o marketing com banco de dados, e sua obtenção através do Sistema de Informação de Marketing SIM, visando a buscar a otimização do relacionamento com os clientes, criando um vínculo de fidelidade, atendendo suas necessidades e conhecendo-os profundamente nos seus desejos. Esta relação tenderá a manter os clientes atuais, reconquistar os perdidos e buscar novos clientes de forma mais eficaz. São utilizados os princípios e elementos de mar
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Šramko, Pavel. "Marketing elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222017.

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New tendency on Internet field is relation to consumer. I concentration on automatic electronic business with wide search engine of e-shop. The aim this work is model of e-business, pulled marketing campaigns . Resulting model of internet marketing I apply to already going internet business.
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Bretzke, Miriam. "O marketing de relacionamento: integração entre informática e marketing em busca da vantagem competitiva." reponame:Repositório Institucional do FGV, 1992. http://hdl.handle.net/10438/4807.

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Made available in DSpace on 2010-04-20T20:14:52Z (GMT). No. of bitstreams: 0 Previous issue date: 1992-02-13T00:00:00Z<br>Trata-se de uma revisão bibliográfica sobre o Marketing de Relacionamento, que representa a união entre a Informática e o Marketing, permitindo um profundo conhecimento dos clientes e do mercado, constituindo-se na mais eficaz arma a serviço da competitividade estratégica. Apresenta a distinção teórica e o inter-relacionamento existente entre os diversos conceitos correlatos como Database Marketing, Maximarketing, Marketing Direto, Comunicação Dirigida e Propaganda de Re
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Burianová, Kateřina. "Direct marketingová komunikace (na příkladu vybrané firmy)." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125154.

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Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.
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Juránek, Patrik. "Telemarketing jako efektivní nástroj marketingové komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193630.

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This dissertation is compounded from theoretical and practical part. The theoretical one is focused on description of telemarketing and its kinds. Then presents database marketing from build own database through types of database marketing and data mining. For effective telemarketing is essential to use various tools, specific forms of calls, knowledge of phone structure and art of negotiation with difficult customers. Integral part is the fair system of reward and well set selection process. The core of the practical part is to apply obtained theoretical knowledge on the real environment of t
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Wachtler, Kamilla Dóra. "Direct Marketing Communication at SEAL Communication Company." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73794.

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The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences
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Klimo, Ján. "Stimulating Repeat Purchase Behavior: Case Study of Solosso Company." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113956.

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The goal of this thesis is to propose strategies that profitably stimulate repeat purchase behaviour of Solosso's customers, Solosso being an e-commerce start-up producing custom made dress shirts. In order to accomplish the stated goal, research has been conducted into the existing body of literature about the subject, models for managing customers for value have been presented and applied on Solosso's customer database. Additionally, customer survey has been conducted to better understand customers' behaviour. Based on the applied models and the findings from the survey, the thesis delivers
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Kesselman, Sandra. "A utilização do marketing direto pelas empresas de TV por assinatura no Brasil." reponame:Repositório Institucional do FGV, 2001. http://hdl.handle.net/10438/4890.

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Made available in DSpace on 2010-04-20T20:15:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2001-12-20T00:00:00Z<br>Esta dissertação tem como objetivo principal estudar a utilização das ferramentas de marketing direto e de data base marketing pelas empresas que comercializam TV por assinatura no Brasil. Resume os conceitos, por meio da pesquisa bibliográfica, e estuda as aplicações práticas em dois casos, apontando como estas ferramentas poderiam ser melhor exploradas no planejamento de uma ação de marketing direto com a base de assinantes.
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Anceschi, Alberto. "Progettazione e realizzazione di una web application per automatizzare campagne pubblicitarie attraverso Google Shopping." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016.

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In questo progetto di tesi vengono descritte le fasi che hanno portato alla creazione di una web application per automatizzare campagne pubblicitarie attraverso Google Shopping. Partendo dall'analisi dello stato dell'arte del web advertising, vengono successivamente trattate le fasi di progettazione ed implementazione. Infine vengono valutati i risultati ottenuti e discussi i possibili sviluppi futuri.
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Sakai, Maryanne Akemi. "Análise comparativa do impacto das variáveis atitudinais e do comportamento do consumidor nas vendas físicas de uma loja Pet Shop." Escola Superior de Propaganda e Marketing, 2018. http://tede2.espm.br/handle/tede/319.

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Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-09T12:07:43Z No. of bitstreams: 1 MPCC - MARYANNE AKEMI SAKAI.pdf: 1800094 bytes, checksum: 4cb5c8618e0dbdbec0c30d59dc1f6b16 (MD5)<br>Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-09T12:08:17Z (GMT) No. of bitstreams: 1 MPCC - MARYANNE AKEMI SAKAI.pdf: 1800094 bytes, checksum: 4cb5c8618e0dbdbec0c30d59dc1f6b16 (MD5)<br>Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-09T12:11:44Z (GMT) No. of bitstreams: 1 MPCC - MARYANNE AKEMI SAKAI.pdf:
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Sundström, Ebba, and Skagerlind Valentin Goodbrand. "Utvärdering av maskininlärningsmodeller för riktad marknadsföring inom dagligvaruhandeln." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-282927.

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Företag inom dagligvaruhandeln använder sig ofta av database marketing för att anpassa deras erbjudande till deras kunder och därmed stärka kundrelationen och ökaderas försäljning. Länge har logistisk regression varit en modell som ofta används för att bygga upp maskininlärningsmodeller som kan förutse vilka erbjudanden som löses in av vilken kund. I arbetet utvärderas en maskininlärningsmodell med logistisk regression och stepwise selection på kunddata från en av Sveriges större aktörer inom dagligvaruhandeln. Modellen jämförs med en annan modell som istället använder sig utav elastic net, vi
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Dobiášová, Olga. "Návrh optimálního modelu e-komunikace pro divizi mikroskopů a průmyslových endoskopů společnosti Olympus." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3903.

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The graduatin thesis is devoted to implementation of the new model of e-communication for the division of microscopes and industrial endoscopes of the Olympus company. The first part includes theoretical essentials for the elaboration. The terms concerning marketing and commerial communications are explained in it, such as the differences between the purchasing process of the consumer and the companies, the topic of brand management is also mentioned and situation analysis and in the end general rules of comercial communications and e-marketing ale discussed.The aplication part describes the h
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Soukop, Martin. "Návrh informačního systému." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234834.

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This master thesis focuses on the analysis and design of an information system for company SOVA NET, Ltd. This company operates in the Internet marketing industry. This master thesis is divided into three main parts. The first part is the introduction to the theoretical background. The second part is an analysis of the current situation. In this part I used specialized techniques to analyze the company's current situation. If company supposed to develop an information system and later makes sense to implement this solution. The third part deals with the design of the information system accordi
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Berglund, Jennie, and Magdalena Forsberg. "Personalized Communications : A Cross Media tool for the future." Thesis, Högskolan Dalarna, Grafisk teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5097.

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Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcomm
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Liu, Ying Show Andy, and 劉穎壽. "Database Marketing - Establishment and Application of Customer Database." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/39464120828413619659.

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Lin, Huei-Jing, and 林慧晶. "Database Marketing-Customer Valuation & Marketing Strategy." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/89001265797385286167.

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碩士<br>國立臺灣大學<br>國際企業學系<br>85<br>In this age of diversity, marketers find that the traditional marking methods are no longer as effective as before. In order to get close to the customer, micromarketing such as niche marketing, relationship marketing and database marketing have been developed to be the more appropriate methods.Database marketing is a practical framework for the other micromarketing methods, and little attention was paid to the overall thinking of the implementation procedure
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chen, chin tang, and 陳錦堂. "Using Database Marketing to Medical Cosmetology Marketing." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/40609419235967758464.

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碩士<br>佛光大學<br>資訊學系<br>95<br>As techniques of computer and statistics have improved in recent years, caused techniques of data mining has developed. Joining with the concept of Customer Relationship Management, many industries have applied Data Mining Techniques to improve Customer Relationship Management or have placed substantial attention to the sales and marketing. In this research, the author applied data mining techniques to make customer analysis for medical beauty center to find out the application in the customer relationship management of data mining techniques. Refining valid informa
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Peng, Hung-Jei, and 彭洪杰. "Database Marketing Strategy and Performance." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/12698921858465313083.

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Καλιτοπούλου, Γεωργία. "Εφαρμογές direct και database marketing". Thesis, 2008. http://nemertes.lis.upatras.gr/jspui/handle/10889/1136.

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Το περιεχόμενο της παρούσης εργασίας αφορά το άμεσο μάρκετινγκ. Γίνεται μια αποσαφήνιση των εννοιών Direct Marketing, Database Marketing όπως επίσης και των Interactive και Relationship Marketing. Ακολουθεί μια αναδρομή στην πορεία και εξέλιξη του Direct και Database Marketing από τα πρώτα τους βήματα μέχρι και σήμερα. Εν συνεχεία συγκρίνουμε το άμεσο μάρκετινγκ με το κλασσικό mass marketing. Αναφέρονται αναλυτικά ποια είναι τα βασικά εργαλεία και οι μορφές του άμεσου μάρκετινγκ, τις στρατηγικές που πρέπει να ακολουθήσει μια επιχείρηση που το εφαρμόζει, το κόστος των στρατηγικών αυτών όπως και
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Tsai, Chueh-Hsien, and 蔡覺賢. "Database Marketing Applied in Publishing Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/54244767017821910930.

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碩士<br>淡江大學<br>商管學院高階主管管理碩士學程<br>91<br>The Database Marketing is as a tool to share the risk of one single market channel. In general, there are 3 factors for a company/industry to utilize the Database Marketing tool, 1) Easy to obtain customer’s data, 2) The volume of customer are huge, 3)The product the customer used to consume repeatedly, the publishing company/industry fit out with these 3 factors.
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Lin, Chien-Tung, and 林建東. "Database Applications in Life Insurance Marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/pxrrxp.

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碩士<br>國立高雄第一科技大學<br>風險管理與保險所<br>96<br>For company the data of clients are very important assets. How to use the clients’ data and increase the competition of company are very significant topics. This study used the cases of the clients information in maturity/annuity from life insurance company to prove whether the database marketing can enhance the sales efficiency or not. This study used the paired samples test to examine the sales efficiency around the implement of database marketing. The demonstration showed that application of database in efficiency of maturity backflow ratio, the efficie
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陳成業. "Database Marketing--- Brand Choice Model Analysis." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/18360923028682352335.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>90<br>THESIS ABSTRACT GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS NATIONAL TAIWAN UNIVERSITY NAME：CHEN, CHEN YEH MONTH/YEAR：JUNE, 2002 ADVISOR：JEN, LICHUNG DATABASE MARKETING─BRAND CHOICE MODEL ANALYSIS The purpose of the thesis is to present an analysis framework about brand choice behavior. The thesis contains market segmenting analysis, brand competition analysis, brand loyalty analysis etc. The main idea of the thesis is to analyze the issues mentioned above by using scanner panel data.
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Hsiao, Hsueh Chun, and 蕭雪君. "Customization Brand Choice Model in Database Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/14117716670587817788.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>91<br>Because of the varieties of customers’ demand, the businesses no longer face a homogeneous market. So the thinking of customized marketing is emphasized. At the same time, the businesses all try their best to understand the customers so that they can maintain long relationship with customers. And the database marketing is a good tool to understand customers. The thesis uses the transaction database of retailers, and focuses on battery brands. The purpose of the thesis is to present an individualized model which can predict each consumer’s brand choi
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Carreira, Luís. "Database marketing : base de dados de clientes." Bachelor's thesis, 2011. http://hdl.handle.net/10400.2/1848.

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Trabalho final para a Licenciatura em Informática apresentado à Universidade Aberta, 2011<br>Neste trabalho pretende-se extrair informação de base de dados de clientes recorrendo a duas métricas RM (Recenticidade/valor Monetário) e LTV(Life Time Value) individual. A comparação entre o LTV individual e o RM mostrou-se muito útil na tomada de decisões. O tratamento e a preparação dos dados em Access são efectuados em SQL obrigando à criação de várias consultas. O desenvolvimento de uma interface atraente em Excel e a conjugação de todo o sistema foi possível graças ao código VBA. O resultado
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Chang, Hsiu-Chen, and 張秀貞. "The Impact of Internet Marketing and Database Marketing on Business Value Creation." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/15626062948930302760.

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碩士<br>樹德科技大學<br>資訊管理研究所<br>91<br>Today, intangible assets are believed more important for business operations than tangible assets. This trend also leads business to pay more attention to the importance of the accumulation of customer assets in order to improve their marketing performance. Business are recommended to make full use of information technology and internet resources to maintain a good customer relationship, and create more life-time values for customers, both of which ultimately promote business values. Accordingly, the purpose of this study is to explore the impacts of the intern
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Huang, Hsiang-Ting, and 黃湘婷. "Database Marketing-A Case of A Cosmetic Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/bg3v6t.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>96<br>Cosmetics were considered as luxuries due to lack of surviving materials in the past. Thus the quantity of consumers was limited and their needs were considered identical, it was easier for firms to predict market conditions and profit. Resent years, cosmetics industries are facing steeper changes than before: more consumers possess diversified needs and thus expanded the market size, meanwhile, turning the market more fragile and vulnerable. On the other hand, the Internet has enhanced information flows and consumers’ product knowledge, giving them stronger
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Liao, Yi-Fang, and 廖怡芳. "The Application of Database Marketing in Retailing Industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/72442948522907753161.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>92<br>Retailing is an industry involves in facing numerous customers and selling plenty of products in different categories. Such trait made companies in this industry hard to communicate with their customer individually. As a result, department stores often neglected the heterogeneity between customers, and provided them with the same kind of services and similar promotion plans, where sales promotion is most common used to attract customers. However, these activities lack of uniqueness and easily imitated, hence, difficult to establish a sustainable competitive
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Chang, Hsung-Teng, and 張勳騰. "Data Mining in Telecommunication Database for Target Marketing." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/17168162067925838882.

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碩士<br>國立中山大學<br>資訊管理學系<br>88<br>Abstract： The liberalization and privatization of the state-monopolized telecommunications industry in Taiwan has become a salient trend. In order to compete or maintain advantages in such a competitive environment, telecommunications companies are targeting at increasing their market shares by various marketing strategies. The target marketing approach─segmenting customers into different clusters and focusing product promotion on selected clusters─has been widely adopted.In this research, we focused on the target marketing for promoting second phone
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Chun-Wei, Chang, and 張君薇. "Forecast Customer Life-time Value in Database Marketing." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/48741010992461302691.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>90<br>Because of the change of the whole marketing environment, the business must adapt himself to heterogeneity. The company not only wants to sustain the relationship with the customers but also attempts to find the most profitable customers. This research will use the database of credit card to forecast customer value by means of Hierarchical Bayesian Model. The discount rate of customer life-time value will be measured by the uncertainty of consumption. Besides, I will simulate the customer retention rate to calculate customer life-time value. Finally
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Leou, Huey-chyn, and 柳慧琴. "The Model of Customer Valuation in Database Marketing." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/24516420879072067289.

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碩士<br>國立暨南國際大學<br>國際企業學系<br>85<br>In today''s marketing environment , because consumer behaviors change,the technology of telecommunication improves and costs of distribution rise, direct marketing will be more and more important . In another way, through the use of database marketing, direct marketers can build and manage customer database to track the lifetime value of their relationship with each customer . However, one of the most important tasks of the database marketing is to fac
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"Praticas participativas na elicitação de requisitos para "database marketing"." Tese, Biblioteca Digital da Unicamp, 2006. http://libdigi.unicamp.br/document/?code=vtls000395525.

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Chen-Yi, Lu, and 呂振益. "Analysis on the Critical Success Factors of Database Marketing." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/98124273087749757407.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>95<br>The advancement of information technology enforces the growth of aggregated economy in a rapid way, and the banking industry is also prosperous development in Taiwan, where the service and products offered by banking practitioners are quite similar and diversified. However, due to the limited market and homogeneous products, the demand of banking service is derived by customers, and thus the banks’ marketing strategy may need to make an adjustment in accordance to the external environment. The banks usually have abundance of financial support and rigid info
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CHING, CHANG LI, and 張麗卿. "An Application of Database Marketing to Customer Relationship Management." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/85015220994259438776.

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碩士<br>大葉大學<br>資訊管理學系碩士在職專班<br>93<br>The Seybold(1998) points out,A enterprise holds a layal customer will elevate a profits of the enterprises; and the customer satisfaction is the best foundation of the profitability (Kotler 1997）.So enterprises want to manage for a long-term business should request the quality of the product but also require the strategy of Customer Relationship Management (CRM) which focused on customers . With the improvement of the information technology and the lim- ited enterprise resource,using the strategy of the database marketing is getting the attention of the ente
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Kung-Hsin, Shao, and 邵功新. "The Customized New Product Recommendation System in Database Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/90202844093483831863.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>91<br>In the very first beginning, when a sales was giving a recommendation of products to a customer, he could only recommend at random since he knew nothing about this customer. After the invention of Database, purchase history of all customers could be recorded in the database, and sales then was able to construct a new product recommendation system upon the analysis of purchase history and make a recommendation accordingly. In the traditional analysis, customers are mostly regarded as homogeneous or can be segmented, so the recommendation system is made in an ag
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CHI, SHEN MENG, and 沈孟祺. "The Research of Web Store to Implement Database Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/52094069554444815952.

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碩士<br>南台科技大學<br>資訊管理系<br>90<br>When customer databases were applied to telephone marketing and direct mail marketing in the past, it burdened the company with expensive toll-free call and the cost of the employee. Besides, some problems couldn’t be improved effectively, including the cost of media for the market survey is too high and the analysis of the market or customers couldn’t reflect condictions of market, and so on. In recent year, EC is well-developed and integrates the analysis ability of customer database mining into business effectively on the Web, so that database marketing is not
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Chang, Jin-He, and 張晉赫. "Fuzzy Rough Set Theory and its Application for Database Marketing." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/55345139412312189102.

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碩士<br>南華大學<br>資訊管理學研究所<br>92<br>In the drastic competition environment, it is an important task that the enterprise must give different marketing strategies based on the different targeting customers to raise its competitive advantages. In the present market, the marketing strategy of the sale by merchandise combination is in widespread use by the enterprise. The enterprise can gain a lot of profit from recommending the relevant merchandise combinations to the targeting customer to promote the consumption desire of the customers. With the help of the knowledge discovered from the databases, th
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