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Journal articles on the topic 'Database-Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 August 2024

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1

Bretzke, Miriam. "Database Marketing." Revista de Administração de Empresas 32, no. 4 (1992): 112–20. http://dx.doi.org/10.1590/s0034-75901992000400009.

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2

Gayet, Anne. "Turning a marketing database into a relationship marketing database." Interactive Marketing 2, no. 4 (2001): 327–46. http://dx.doi.org/10.1057/palgrave.im.4340604.

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3

Havlicek, Chuck. "Demystifying Database Marketing." Adult Learning 2, no. 1 (1990): 13–15. http://dx.doi.org/10.1177/104515959000200106.

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4

Shaw, R. "Making database marketing work." Journal of Information Technology 8, no. 2 (1993): 110–17. http://dx.doi.org/10.1057/jit.1993.15.

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5

Pinto, Filipe Mota, Alzira Marques, and Manuel Filipe Santos. "Ontology-supported database marketing." Journal of Database Marketing & Customer Strategy Management 16, no. 2 (2009): 76–91. http://dx.doi.org/10.1057/dbm.2009.9.

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6

Schoenbachler, Denise D., Geoffrey L. Gordon, Dawn Foley, and Linda Spellman. "Understanding consumer database marketing." Journal of Consumer Marketing 14, no. 1 (1997): 5–19. http://dx.doi.org/10.1108/07363769710155820.

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7

Sharp, Brenda. "Direct Marketing – The Database." Marketing Intelligence & Planning 7, no. 1/2 (1989): 19–21. http://dx.doi.org/10.1108/eum0000000001037.

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8

Ozimek, J. "Editorial: Whither database marketing?" Journal of Database Marketing & Customer Strategy Management 10, no. 1 (2002): 7–8. http://dx.doi.org/10.1057/palgrave.jdm.3240089.

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9

Shaw, R. "Making Database Marketing Work." Journal of Information Technology 8, no. 2 (1993): 110–17. http://dx.doi.org/10.1177/026839629300800206.

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This article examines the use of marketing databases and the issues encountered in making then work effectively. The first part of the paper examines the history of database marketing and the development of two different approaches. In the first approach, the database is used tactically as a high quality mailing list. In the second approach, the database is used strategically, to re-engineer the sales and marketing process. The second part of the paper looks at the practical issues in implementing the strategic approach. Risk management rules are proposed to deal with these implementation prob

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10

Rodd, John. "Models of database marketing." International Journal of Nonprofit and Voluntary Sector Marketing 2, no. 2 (1997): 175–84. http://dx.doi.org/10.1002/nvsm.6090020210.

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11

Ross, Victor. "Marketing de bases de données (Trans: Database Marketing)." Interactive Marketing 1, no. 3 (2000): 329–30. http://dx.doi.org/10.1057/palgrave.im.4340043.

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12

Law, Rob. "Hotel Database Marketing in Asia." Journal of Travel & Tourism Marketing 18, no. 1 (2005): 59–66. http://dx.doi.org/10.1300/j073v18n01_06.

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13

Patterson, Maurice, Lisa O'Malley, and Martin Evans. "Database marketing: investigating privacy concerns." Journal of Marketing Communications 3, no. 3 (1997): 151–74. http://dx.doi.org/10.1080/135272697345943.

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14

Stone, Merlin, and Robert Shaw. "Database marketing for competitive advantage." Long Range Planning 20, no. 2 (1987): 12–20. http://dx.doi.org/10.1016/0024-6301(87)90002-1.

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15

Bhattacharyya, Siddhartha. "Evolutionary computation for database marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 4 (2003): 343–52. http://dx.doi.org/10.1057/palgrave.jdm.3240123.

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16

Stone, Edward J. "Critical factors in database marketing." Banks in Insurance Report 15, no. 7 (1999): 1–4. http://dx.doi.org/10.1002/bir.3820150702.

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17

KASAI, Hideo. "English Sentence Database using a Database Software of Marketing." Geoinformatics 4, no. 4 (1993): 391–96. http://dx.doi.org/10.6010/geoinformatics1990.4.4_391.

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18

Groman, J. "Value gap marketing: Customer value optimisation using database marketing." Interactive Marketing 1, no. 2 (1999): 149–55. http://dx.doi.org/10.1057/palgrave.im.4340019.

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19

Mandal, Pratap Chandra. "Customer databases and database marketing: roles in relationship marketing." International Journal of Business Forecasting and Marketing Intelligence 3, no. 3 (2017): 327. http://dx.doi.org/10.1504/ijbfmi.2017.085367.

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20

Mandal, Pratap Chandra. "Customer databases and database marketing: roles in relationship marketing." International Journal of Business Forecasting and Marketing Intelligence 3, no. 3 (2017): 327. http://dx.doi.org/10.1504/ijbfmi.2017.10006044.

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21

Dey, Ms Sangita, and Rudra Prasad Ghosh. "Improvement of CRM through Database Marketing." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (2023): 841–43. http://dx.doi.org/10.22214/ijraset.2023.50206.

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Abstract: CRM marketing and database marketing are the most recent marketing concepts; however they serve different purposes. Each are distinct in their own fields, with benefits and disadvantages. Database marketing is classic (1970), but CRM was created in 1990 and cannot function without the assistance of a database. CRM marketing services include sales force automation, marketing automation, contact center automation, workflow automation, lead management, and human resource management among others. Database marketing is a sort of direct marketing in which a company's client databases are u

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22

Mandal, Pratap Chandra. "The Roles of Customer Databases and Database Marketing in Marketing Intelligence." Journal of Business Ecosystems 3, no. 1 (2022): 1–18. http://dx.doi.org/10.4018/jbe.313044.

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Customer databases and database marketing play important roles in marketing intelligence and in building and developing customer relationships for organizations. Development of customer databases and performing database marketing are made possible mainly by the advancements in information technology. The study discusses various aspects of customer databases and database marketing and their roles in marketing intelligence and in building customer relationships. It discusses the ways in which companies can use customer databases effectively to achieve the best results. The study discusses the is

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23

EREN, Erol, and İrem Eren ERDOĞMUŞ. "Knowledge Management and Database Marketing Applications." Doğuş Üniversitesi Dergisi 1, no. 5 (2004): 1–16. http://dx.doi.org/10.31671/dogus.2019.302.

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24

Courtheoux, R. J. "Database marketing connects to the Internet." Interactive Marketing 2, no. 2 (2000): 129–37. http://dx.doi.org/10.1057/palgrave.im.4340081.

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25

Frank, Thomas. "Contemporary Database Marketing: Concepts and Applications." Interactive Marketing 4, no. 3 (2003): 305–7. http://dx.doi.org/10.1057/palgrave.im.4340193.

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26

Thomas, Robert E., and Virginia G. Maurer. "Database Marketing Practice: Protecting Consumer Privacy." Journal of Public Policy & Marketing 16, no. 1 (1997): 147–55. http://dx.doi.org/10.1177/074391569701600117.

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27

Cooke, Simon. "Database Marketing: Strategy or Tactical Tool?" Marketing Intelligence & Planning 12, no. 6 (1994): 4–7. http://dx.doi.org/10.1108/02634509410064150.

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28

Lewington, John, Leslie de Chernatony, and Ann Brown. "Harnessing the power of database marketing." Journal of Marketing Management 12, no. 4 (1996): 329–46. http://dx.doi.org/10.1080/0267257x.1996.9964418.

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29

Taylor, John, and John Oake. "Maximising Financial Services: Sophisticated Database Marketing." Marketing Intelligence & Planning 8, no. 7 (1990): 11–15. http://dx.doi.org/10.1108/eum0000000001091.

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30

Piatetsky-Shapiro, Gregory, and Sam Steingold. "Measuring lift quality in database marketing." ACM SIGKDD Explorations Newsletter 2, no. 2 (2000): 76–80. http://dx.doi.org/10.1145/380995.381018.

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31

Nettleton, Ewan. "Legal update Patenting database marketing software." Journal of Database Marketing & Customer Strategy Management 13, no. 1 (2005): 93–97. http://dx.doi.org/10.1057/palgrave.dbm.3240281.

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32

Burns, Al. "Review of Database of Marketing Research." Marketing Education Review 3, no. 1 (1993): 59. http://dx.doi.org/10.1080/10528008.1993.11488401.

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33

Ventresca, Benjamin J. "Database marketing at farm journal, inc." Journal of Direct Marketing 5, no. 4 (1991): 44–49. http://dx.doi.org/10.1002/dir.4000050408.

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34

Wehmeyer, Kai. "Aligning IT and marketing — The impact of database marketing and CRM." Journal of Database Marketing & Customer Strategy Management 12, no. 3 (2005): 243–56. http://dx.doi.org/10.1057/palgrave.dbm.3240260.

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35

Bronnenberg, Bart J., Michael W. Kruger, and Carl F. Mela. "Database Paper—The IRI Marketing Data Set." Marketing Science 27, no. 4 (2008): 745–48. http://dx.doi.org/10.1287/mksc.1080.0450.

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36

Fletcher, Keith, Colin Wheeler, and Julia Wright. "Success in Database Marketing: Some Crucial Factors." Marketing Intelligence & Planning 10, no. 6 (1992): 18–23. http://dx.doi.org/10.1108/02634509210018720.

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37

Paas, Leonard. "Acquisition pattern analysis for evolutionary database marketing." Service Industries Journal 29, no. 6 (2009): 805–12. http://dx.doi.org/10.1080/02642060902749336.

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38

Stone, Merlin. "Reflections on a life in database marketing." Journal of Database Marketing & Customer Strategy Management 19, no. 4 (2012): 214–18. http://dx.doi.org/10.1057/dbm.2012.27.

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39

Handel, Curt. "Database Marketing: Increasing Participation in Recreational Sports." Recreational Sports Journal 21, no. 3 (1997): 46–48. http://dx.doi.org/10.1177/155886619702100315.

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40

McKim, B. "The differences between CRM and database marketing." Journal of Database Marketing & Customer Strategy Management 9, no. 4 (2002): 371–75. http://dx.doi.org/10.1057/palgrave.jdm.3240086.

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41

Larson, Mary, and Todd Eckler. "Increase Your Company's ROI from Database Marketing." Handbook of Business Strategy 4, no. 1 (2003): 362–70. http://dx.doi.org/10.1108/eb060290.

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42

Mandal, Pratap Chandra. "Roles of Customer Databases and Database Marketing in Customer Relationship Management." International Journal of E-Business Research 18, no. 1 (2022): 1–12. http://dx.doi.org/10.4018/ijebr.315746.

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Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of customer databases and database marketing and their roles in relationship management. It discusses the ways in which a customer database can be used to achieve best results. The study discusses the various issues of database marketing, ways of overcoming the issues, internal changes in an organization which should be made for implementing database marketing, and emphasizes that database marketing is not the sol

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43

Kahan, Ron. "Using database marketing techniques to enhance your one‐to‐one marketing initiatives." Journal of Consumer Marketing 15, no. 5 (1998): 491–93. http://dx.doi.org/10.1108/07363769810235965.

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44

Łodziana-Grabowska, Joanna. "SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE." Problems of Management in the 21st Century 6, no. 1 (2013): 40–47. http://dx.doi.org/10.33225/pmc/13.06.40.

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The study aims at presenting the position and role of marketing databases in the enterprise’s market operations and achievement of sales targets. The study identifies the following elements pertaining to the discussed issue: essence and parts of the database marketing, significance of the database marketing in the process of target segments service, database and customer relationship management as well as the problem of the customers’ privacy in relation to their data being used and processed by market entities. It should be emphasized that the informational systems constitute the basic elemen

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45

Chen, Nie. "Research on E-Commerce Database Marketing Based on Machine Learning Algorithm." Computational Intelligence and Neuroscience 2022 (June 29, 2022): 1–13. http://dx.doi.org/10.1155/2022/7973446.

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From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, database marketing has been favored by more marketers with its low cost and high efficiency and has become the “rookie” in marketing in recent years. However, as a kind of prediction and ferry, database marketing tends to be applied after simple data analysis in unpredictable market and in practice. In contrast, database marketing combined with machine le

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46

Wang, Yuran. "Research on big data marketing method based on statistical machine learning algorithmei." Advances in Engineering Technology Research 3, no. 1 (2022): 176. http://dx.doi.org/10.56028/aetr.3.1.176.

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In the innovation and development of human science and technology, from the simple relationship between buying and selling to today's huge and complex online trading, not only reflects the main content of the progress of The Times, but also indirectly proves the diversified characteristics of marketing methods and technological means. In the marketing market at home and abroad, database marketing, with high efficiency and low cost, has been paid more attention to by the marketing staff, and gradually become the focus of the marketing market. As database marketing belongs to the foreknowledge a

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47

Cohen, David A. "Database of Marketing Research, Search Software, Version 1.0." Journal of Marketing Research 31, no. 2 (1994): 316. http://dx.doi.org/10.2307/3152204.

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48

Tzoulis, Ioakeim, Zacharoula Andreopoulou, Christiana Koliouska, Georgios Tsekouropoulos, and Vagis Samathrakis. "Database management systems in wood entrepreneurship and marketing." International Journal of Agricultural Resources, Governance and Ecology 10, no. 2 (2014): 190. http://dx.doi.org/10.1504/ijarge.2014.063578.

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49

Labe, Russell P. "Database Marketing Increases Prospecting Effectiveness at Merrill Lynch." Interfaces 24, no. 5 (1994): 1–12. http://dx.doi.org/10.1287/inte.24.5.1.

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50

Webber, R., and P. Sleight. "Papers: Fusion of market research and database marketing." Interactive Marketing 1, no. 1 (1999): 9–22. http://dx.doi.org/10.1057/palgrave.im.4340002.

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