To see the other types of publications on this topic, follow the link: Decathlon.
Dissertations / Theses on the topic 'Decathlon'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Decathlon.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Invidiata, Andrea. "Solar Decathlon." reponame:Repositório Institucional da UFSC, 2013. https://repositorio.ufsc.br/handle/123456789/106838.
Full textAbstract:
Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-graduação em Arquitetura e Urbanismo, Florianópolis, 2013.Made available in DSpace on 2013-12-05T22:31:27Z (GMT). No. of bitstreams: 1 321418.pdf: 52040815 bytes, checksum: bfd73e577ec371789136ebb5f371b7ab (MD5) Previous issue date: 2013
O progresso e a pesquisa para tornar os edifícios mais eficientes e, ao mesmo tempo, mais confortáveis, vêm sendo o foco do novo conceito de arquitetura. Um exemplo de como essa evolução está sendo concretizada é o Solar Dechatlon, uma competição (criada em 2002) entre universidades do mundo todo que projetam e constroem casas autossuficientes energeticamente, pois operam utilizando apenas energia solar. A competição visa a construção de casas extremamente eficientes, avaliadas em diferentes quesitos, dentre os quais está a eficiência energética. Em setembro de 2012, foi sediada em Madri e na Espanha, contando pela primeira vez com uma equipe brasileira, representada pela Ekó House. O projeto da Ekó House foi realizado considerando as condições climáticas de Madri, no mês de setembro, para conseguir o melhor desempenho possível da casa durante a competição. A casa, no panorama brasileiro, não apresenta a mesma eficiência que na cidade da competição, com um balanço energético final que só as cidades de Brasília, Montes Claros e Goiânia têm um resultado parecido com a cidade de Madri. Esta pesquisa de Mestrado, portanto, tem o objetivo de avaliar a casa nas diferentes zonas bioclimáticas brasileiras por meio de três metodologias distintas (balanço energético, RTQ-R prescritivo e RTQ-R simulação) e propor, para cada região, um modelo adaptado às condições das diferentes cidades brasileiras analisadas. O objetivo da pesquisa é reutilizar o projeto Ekó House no Brasil da maneira mais eficiente para as condições climáticas do país, e, ao mesmo tempo, criar uma referência projetual para futuras participações na competição Solar Decathlon, tendo como foco, além da competição, a aplicação da casa no território brasileiro. A revisão bibliográfica é centrada em um melhor conhecimento da competição Solar Decathlon e da casa brasileira, abordando também os temas de arquitetura bioclimática e da eficiência energética nas edificações, tendo como foco o uso de tecnologias de energia solar. Por fim, uma análise das normas brasileiras relacionadas à eficiência energética nas edificações concluirá a revisão bibliográfica. A metodologia, por sua vez, é baseada na análise quantitativa da casa na cidade da competição e nas cidades brasileiras escolhidas. A avaliação da eficiência energética da casa será feita por meio de três métodos de análise diferentes: balanço energético, método prescritivo do RTQ-R e método de simulação do RTQ-R. Por último, a casa será alterada nas diferentes regiões, de acordo com as entrevistas feitas com os membros da equipe, com as normas brasileiras e de análise climática das cidades ! onde a casa será avaliada. Dessa forma, será obtido para cada cidade um modelo de casa Ekó House mais eficiente. Os resultados finais demonstram que a casa obteve um melhor desempenho energético por meio das alterações de projeto propostas em todas as cidades brasileiras. As cidades com condições climáticas mais quentes apresentaram um maior benefício das alterações de projeto aportadas, reduzindo o consumo em até 20% comparado com o projeto original da casa
2
Velásquez, Capcha Sammy Daniel. "Solar Decathlon: Innovación, responsabilidad y sostenibilidad." Civilizate, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/114589.
Full textAbstract:
En este artículo, se podrá conocer acerca del concurso Solar Decathlon que se desarrolla desde el 2002. Se trata de un concurso pensado para iniciativas de viviendas sostenibles de universidades de todo el mundo. Además, el presente artículo permite conocer la forma de calificación, información acerca de la última edición de este concurso, así como el ganador de la mejor vivienda sostenible y demás categorías. Asimismo, se trata de motivar a los estudiantes a desarrollar este tipo de proyectos interdisciplinarios, con el fin de aportar en la conservación del medioambiente y el desarrollo óptimo de la sociedad.
3
Stevenson, James M. "A comparison of sub-national class decathlon scores and event performances with national and elite decathlon scores and event performances." [Johnson City, Tenn. : East Tennessee State University], 2003.
Find full textAbstract:
Thesis (M.A.)--East Tennessee State University, 2003.Title from electronic submission form. ETSU ETD database URN: etd-1103103-115159. Includes bibliographical references. Also available via Internet at the UMI web site.
4
Stevenson, James. "A Comparison of Sub-National Class Decathlon Scores and Event Performances with National and Elite Decathlon Scores and Event Performances." Digital Commons @ East Tennessee State University, 2003. https://dc.etsu.edu/etd/820.
Full textAbstract:
The decathlon is a two-day competition of ten events, each event awarded points based on performance. The purpose of this study is to compare sub-national class decathlon scores and event performances with national and elite class decathlon performances and scores. The 2002 United States all-time decathlon performances and the 2002 world all-time decathlon performances were separated into elite, national or sub-national classes according to total points scored. Event performances, event scores, and total scores were then compared. Results indicated that the sub-national class decathletes on average scored less points in every event, showed more variability in performance, had weaker correlations between events and total score, and required more events to predict final score than national and elite decathletes.
5
Currà, Pier Nicola. "Alma.Domus: residenza eco-efficiente per Solar Decathlon Europe." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/3619/.
Full text
6
Ravera, Erica <1994>. "Expansion through replication: the case of Decathlon Group." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17316.
Full textAbstract:
Replication is by definition the action of copying or reproducing something. The following analysis starts from the article of Winter and Szulanski, “ Replication as Strategy”, in which there is a more specific explication of this procedure in terms of business. It is described as a two-phases process of exploration and exploitation usually applied for stabilizing the business model which can be useful for creating a great amount of similar outlets which offer a product or service. One of the most important procedure pertaining the replication strategy is the transfer of knowledge which means the action of moving knowledge, ideas and experience from the source of knowledge to the recipient trying to guarantee the accessibility for future users. In this elaborate Decathlon, the largest worldwide sporting goods retailer, is recognized as a successful example of the application of this strategy. The company, with more than 1500 stores in over 49 countries in the world, is able to replicate the same retailing structure, with the same products maintaining the same values in different realities.
7
Williams, Brittany Loanne. "From principle to product exploring process through the solar decathlon /." College Park, Md.: University of Maryland, 2007. http://hdl.handle.net/1903/7830.
Full textAbstract:
Thesis (M. Arch.) -- University of Maryland, College Park, 2007.Thesis research directed by: School of Architecture, Planning and Preservation Architecture . Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
8
Souza, Bruna Mayer de. "Solar Decathlon europe 2012 e seu potencial para escolhas sustentáveis." reponame:Repositório Institucional da UFSC, 2013. https://repositorio.ufsc.br/handle/123456789/107187.
Full textAbstract:
Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-graduação em Urbanismo, História e Arquitetura da Cidade, Florianópolis, 2013Made available in DSpace on 2013-12-05T23:27:17Z (GMT). No. of bitstreams: 1 321268.pdf: 3620225 bytes, checksum: 34d42afa07ae1fd0e12bec0465b1e08a (MD5) Previous issue date: 2013
A sustentabilidade é um tema que está bastante em evidência devido aos perceptíveis sinais do impacto ambiental causado pela ação humana. Nesse contexto, dar atenção à sustentabilidade do ambiente construído toma um papel de grande importância, pois as construções são responsáveis por parcelas consideráveis do consumo energético e de recursos e da geração de resíduos. Nesse contexto foi criado o Solar Decathlon (SD), competição internacional de residências que utilizam somente energia solar. A competição, que surgiu nos Estados Unidos e hoje também acontece na Europa e na China, reúne equipes de universidades de diversas partes do mundo que projetam, constroem, transportam e expõem casas solares autônomas e sustentáveis. O desenvolvimento de tecnologias e sistemas sustentáveis é importante, mas quem decide implementá-los é o usuário, que também impacta na sustentabilidade final com a forma que as utiliza. Assim, para que um real impacto seja alcançado, as escolhas e hábitos dos usuários devem ser sustentáveis. Partindo disso, essa pesquisa participante se propôs analisar o potencial de impacto do SD nas decisões dos indivíduos, utilizando como estudo de caso o Solar Decathlon Europe 2012 (SDE 2012). Para isso, utilizou-se do estudo sobre modelos de decisão tendo como base a síntese feita por Wilson e Dowlatabadi (2007), analisando quais dos fatores que fazem parte do processo de decisão são relevantes para o SDE 2012 de maneira que estimulem escolhas sustentáveis. A pesquisa foi realizada durante a participação como membro da equipe brasileira no SDE 2012, compilando informações sobre a competição desde o período de preparação até a competição e exposição da Ekó House. A pesquisa observou que o Solar Decathlon tem um grande potencial para influenciar as escolhas dos indivíduos por abordar fatores do processo de tomada de decisão como alterar as opções disponíveis aos indivíduos, diminuir a aversão ao risco e apresentar opções compatíveis com a realidade de diferentes indivíduos. Entre os aspectos do SDE que percebeu-se serem positivos nesse processo estão a qualidade dos projetos, a possibilidade de experimentar as casas e tecnologias, e a divulgação das informações sobre o assunto
9
Contin, Marco <1980>. "Digital marketing e nuove prospettive per il retail.Il caso Decathlon." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15593.
Full textAbstract:
Anche le piccole aziende possono trarre grande vantaggio da una strategia di comunicazione che sfrutti il web. All’inizio del 2019, grazie al web ci sono molte aziende fioriscono e devono il loro successo grazie proprio al mondo di Internet. È il caso degli e-commerc, un esempio su tutti Amazon, e e delle startup ma anche di tante piccole realtà che usano il web per accrescere– e migliorare – la propria reputation.
Il DIGITAL MARKETING fa parte dei piani di business ormai da tempo nelle aziende “moderne” statunitensi, in un mercato dove il web ha aperto le porte a molti dei trend e delle tecnologie che poi sono stati adottati nel resto del mondo. Non si tratta infatti delle sole start-up, ormai tutte digitali e technology oriented, ma anche di quella platea di aziende decennali che del web hanno fatto uno strumento di comunicazione.. Viene dato un nuovo significato al seguito del cliente, e la fidelizzazione è uno strumento in grado di attrarre molti più potenziali clienti. GlE’ il mercato costituito dai Millennials, nati e cresciuti con smarthphone e controllo vocale.
La tecnologia digitale consente di entrare in contatto con i clienti in varie parti del processo di acquisto, da quando vengono a conoscenza dei prodotti fino al momento, appunto, dell’acquisto. E’ la grande forza del web: la sua capacità di intervenire in qualunque momento ottimizzando così le possibilità di guadagno.
Quello della tracciabilità è forse il vantaggio più importante che il digital marketing può offrire.
Sul web tutto è quantificabile e misurabile. I dati permettono analisi chiare per investimenti intelligenti. Una realtà imprenditoriale deve avere gli strumenti utili per raccogliere contatti ed utilizzarli al momento giusto.
Il web abbatte le barriere di spazio e consente lo sviluppo del business in mercati che fino a 20 anni fa sembravano lontanissimi. Così, una società di New York può fare affari con una di Tokyo senza prendere nessun aereo o una start-up italiana può valutare un nuovo fornitore cinese senza dover vedere dal vivo i suoi prodotti. Le conversazioni sono in real time, strumenti tecnologici come Skype Translator consentono una traduzione in diretta e cataloghi interattivi permettono di avere chiare le informazioni sui prodotti.
Il digital marketing è e deve essere parte integrante delle strategie di comunicazione dell’azienda moderna.
10
Oliveira, Renata Pereira de. "A integração entre o projeto bioclimático e tecnologias sustentáveis: Solar Decathlon." Universidade Presbiteriana Mackenzie, 2014. http://tede.mackenzie.br/jspui/handle/tede/3412.
Full textAbstract:
Submitted by Marta Toyoda (1144061@mackenzie.br) on 2017-08-25T18:32:28Z
No. of bitstreams: 2
Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5)
license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2017-11-30T12:46:35Z (GMT) No. of bitstreams: 2 Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)
Made available in DSpace on 2017-11-30T12:46:35Z (GMT). No. of bitstreams: 2 Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2014-08-12
Inserted in theme "Sustainable Architecture", followed by considerations for the preparation of the "Architectural Design" for "Sustainability", this research begins the study of the concept for Sustainable Development related to "Sustainable Design", anchored in ecological, economic, social, spatial, cultural, technological and political dimensions. This research deals with the criteria that are capable of contributing to the viability of "Architectural Projects of Sustainable Development" to homes single-family houses in the city of São Paulo-SP. These criteria are observed for the viability and applicability of techniques and sustainable technologies that contribute to new methodologies able to resolve the environmental issues in the civil construction sector. To achieve these objectives of environmental quality beside the architecture, it will be indispensable to the attainment of sustainable construction compatible with the energy savings and the use of renewable materials, observing the cultural framework and socioeconomic status. The breadth and complexity of the issue reflects the difficulty and the challenge to establish parameters for analysis appropriate to the various elements inter-related residential construction for selfsufficient in energy. There are solar-houses that reduce the generation of waste, thus contributing to sustainable development, mitigating global warming, especially the reduction of emissions of greenhouse gases. This research is a case study of a project feasible and their technologies, which contribute to overcome the environmental problems of today. Within this universe of propositions, actions and responsibilities, the discussion presented from the perspective of the architect, the Brazilian prototype Ekó House, developed in partnership of major universities to the tender Solar Decathlon Europe, competition that took place in Madrid, Spain, in the month of September 2012.
Inserido ao tema “Arquitetura Sustentável”, seguido por considerações para a elaboração do “Projeto Arquitetônico” a favor da “Sustentabilidade”, esta pesquisa inicia o estudo do conceito de Desenvolvimento Sustentável relacionado ao “Projeto Sustentável”, ancorado nas dimensões ecológicas, econômicas, sociais, espaciais, culturais, tecnológicas e políticas. Esta pesquisa aborda os critérios capazes de contribuir para a viabilidade de “Projetos Arquitetônicos de Desenvolvimento Sustentável” às residências unifamiliares na cidade de São Paulo-SP. Estes critérios são observados para a viabilidade e a aplicabilidade de técnicas e tecnologias sustentáveis que contribuem a novas metodologias capazes de dirimir as questões ambientais no setor da construção civil. Para alcançarmos estes objetivos de qualidade ambiental ao lado da arquitetura, será indispensável à realização de construções sustentáveis compatíveis com a economia de energia e o uso de materiais renováveis, observando o quadro cultural e socioeconômico. A abrangência e a complexidade do tema refletem na dificuldade e no desafio em estabelecer parâmetros de análise apropriados aos diversos elementos inter-relacionados na construção de residências autossuficientes em energia. São casas-solares que minimizam o impacto ambiental, contribuindo ao desenvolvimento sustentável, mitigando o aquecimento global, especialmente pela redução de emissões dos gases causadores do efeito estufa. Esta pesquisa faz o estudo de caso de um projeto viável e suas tecnologias que contribuem para a superação dos problemas ambientais atuais. Dentro desse universo de proposições, ações e responsabilidades, a discussão apresentada sob a ótica do arquiteto, o protótipo brasileiro Ekó House, que desenvolvido em parceria entre universidades para o concurso Solar Decathlon Europa, competição que aconteceu em Madri, na Espanha, no mês de setembro de 2012.
11
Baccarin, Antonella <1989>. "The market trend of a large-scale retail’s store: Decathlon Italy." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8636.
Full textAbstract:
L'oggetto del mio caso di studio è l'azienda per cui lavoro: Decathlon Italia.
In primo luogo ho analizzato la storia, il management ed il suo posizionamento nel mercato rispetto ai competitors. Successivamente mi sono focalizzata sull'analisi economica attraverso un'analisi per indici, poi ho elaborato una strategia di mercato volta ad invertire un trend negativo per convertirlo in positivo.
12
Bovo, Giacomo <1990>. "Strategie di internazionalizzazione e nuove frontiere di comunicazione: il caso Decathlon." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8700.
Full textAbstract:
La tesi vuole affrontare il tema della gestione delle private label. In particolare verrà analizzata l’insegna Decathlon e il portafoglio delle 20 marche commerciali, le quali godono di una forte autonomia decisionale. Verranno analizzati nello specifico 3 dei 20 marchi: Btwin, Kalenji e Tribord, trovando le strategie comuni e di successo. Lo scopo finale sarà di identificare nuove frontiere di comunicazione, in particolare lo Storytelling e il Lifestyle brand.
13
Loureiro, Nádia Teresa dos Santos. "A internacionalização empresarial : o caso OXYLANE." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17948.
Full textAbstract:
Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.A denominada “aldeia global” e consequente liberalização dos mercados levaram a que os empresários sejam deparados com novos desafios e novas oprotunidades. Cada vez menos o mercado de uma empresa se confina às fronteiras do país onde se implantou. Numa competição cada vez mais feroz, só conseguirá sobreviver quem melhor adaptar a sua empresa a esta nova realidade. A internacionalização é uma das respostas empresariais à globalização. O facto de a internacionalização ser um processo complexo, que um pequeno erro pode conduzir a uma falha total o que vem exigir à empresa que se diferencie perante o seu mercado alvo . Deste modo, quando uma empresa se decide internacionalizar deve decidir qual o mercado a expandir e qual o modo mais apropriado para organizar as suas actividades no estrangeiro. Assim, o estudo da internacionalização e das estratégias que cada empresa adopta para se expandir no mercado internacional, torna-se cada vez mais debatido nos dias de hoje O objectivo desta dissertação é pois elaborar um estudo da estratégia de internacionalização de um grupo empresarial francês do sector do retalho em três perspectivas. A científica, porque visa estudar um caso real à luz da teoria. Como instrumento de ensino, na medida em que pode ajudar no estudo da problemática da internacionalização, sendo exemplo em particular da integração vertical. E por fim, em termos empresariais, como ferramenta de apoio a empresas que queiram expandir-se internacionalmente.
14
Paucar, Espinoza Anthony Frank. "Proyecto AYNI: Primer equipo peruano finalista en la competencia internacional Solar Decathlon." Civilizate, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/114655.
Full textAbstract:
La Construcción Sostenible Es Una Tendencia Que Cada Vez Cobra Mayor Importancia En El Mundo. En Este Campo, Una De Las Competencias Internacionales Más Importantes Que Fomenta La Construcción De Ecoviviendas Es La Solar Decathlon. Este Año, Dicha Competencia Realiza Por Primera Vez Su Edición En América Latina Y El Caribe, Y La Sede Escogida Es ColombiaEn Ella, Un Equipo Peruano, Denominadoproyecto Ayni, Es Finalista. El Presente Artículo Describe No Solo La Propuesta Innovadora, Sino También Todo El Esfuerzo Realizado Por Este Equipo Multidisciplinario Para Competir Y Lograr La Meta Trazada De Traer El Triunfo A Nuestro País.
15
Morris, John Edward. "Integrating waste management into the architectural pedagogy modularity and the solar decathlon /." College Park, Md.: University of Maryland, 2007. http://hdl.handle.net/1903/7833.
Full textAbstract:
Thesis (M. Arch.) -- University of Maryland, College Park, 2007.Thesis research directed by: School of Architecture, Planning and Preservation Architecture. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
16
Parri, Laura, and Maria Stella Badiali. "Heliomorphosis: progetto di un edificio prototipo per il Solar Decathlon Europe - Hungary 2019." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/15634/.
Full textAbstract:
HELIOMORPHOSIS è un edificio sperimentale ad elevata
sostenibilità che si alimenta di energia solare e si adatta all’ambiente attraverso la metamorfosi del suo involucro, sfruttando i flussi ciclici della natura.
Il prototipo ha origine dall’ipotesi di partecipazione al Solar Decathlon Europe, una competizione internazionale tra università incentrata sull’ efficienza energetica, la cui edizione 2019 si terrà in Ungheria.
Il progetto si sviluppa nel rispetto del contesto storico, geografico e climatico, attraverso un processo di ottimizzazione delle configurazioni volumetriche tipiche dell’architettura tradizionale ungherese, realizzato con simulazioni termodinamiche e
fluidodinamiche. Per rispettare i requisiti richiesti dalla competizione, il progetto applica un insieme di strategie passive e dispositivi attivi, tra loro
integrati e resi complementari grazie ad un sistema domotico, che ne ottimizza l’efficacia.
Gli obiettivi di sostenibilità ed efficienza non vengono soddisfatti unicamente dal bilancio energetico attivo dell’edificio, ma anche dalla scelta consapevole di materiali, allo stesso tempo innovativi, performanti e rispettosi dell’ambiente, scelta effettuata in accordo con un approccio LCA (ciclo di vita dei materiali).
HELIOMORPHOSIS cerca quindi di dimostrare che è possibile
progettare un edificio moderno ad alte prestazioni senza
dimenticare la storia e le tradizioni di un luogo, che per prime sono testimonianza di uno stretto rapporto con clima ed ambiente.
17
D'Angelo, Cristiano <1993>. "Il modello di sviluppo sostenibile nel settore della grande distribuzione: il caso Decathlon Italia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15338.
Full textAbstract:
Nella prima parte dell’elaborato viene analizzata la definizione di sviluppo sostenibile. Tale concetto è stato studiato a partire dalla conferenza di Stoccolma (1972), durante la quale per la prima volta fu affrontata questa tematica. Successivamente verrà preso in considerazione il modello dell’evoluzione di sostenibilità nelle imprese, utilizzando lo studio di T. Dillick e K. Muff. In seguito verrà esposta la storia dello sviluppo di Decathlon dal 1976 sino ad oggi, rimarcando i caratteri più importanti in termini di sostenibilità; inoltre, verrà riportata la descrizione dell’azienda e delle marche che le appartengono anche attraverso lo studio del business model e dei relativi strumenti didattici. Infine, verranno proposti il recupero e una lettura moderna dei modelli di business che sono stati abbandonati dall’azienda.
La seconda parte dell’elaborato spiega invece l’evoluzione storica dagli anni ‘20 ad oggi della GDO, facendo riferimento anche al quadro normativo e le sue successive modifiche. Al termine di questo excursus storico e legislativo, verrà definita la GDO nel mercato italiano e verranno presentati dei modelli utili per affrontare il tema del futuro della grande distribuzione organizzata in ottica di sostenibilità. Infine, il terzo capitolo affronta l’analisi del concetto di sostenibilità nel Retail in Decathlon. In seguito alla somministrazione di un questionario, saranno proposti dei focus sul consumatore sostenibile e delle proposte per il futuro di Decathlon Italia nella GDO.
18
Moss, Brett Greer. "The Devil is in The Details: The 2005 Virginia Tech Solar House." Thesis, Virginia Tech, 2005. http://hdl.handle.net/10919/34482.
Full textAbstract:
The central idea of the 2005 Virginia Tech Solar House was to celebrate its solar aspects while integrating the engineering systems and the architecture into a single entity. Through the process of design and construction, the relationship between each detail and the overall architectural concept became evident. Highlighting four specific details to illustrate such intimate relationship, this study shows the importance of carefully working through each detail to remain faithful to the original design without any major compromise.Master of Architecture
19
Vodola, Vincenzo, Teresa Cancellari, and Giulia Corazzi. "Abitare nel deserto: progetto di un prototipo di residenza per il Solar Decathlon Middle East." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/13480/.
Full textAbstract:
Il contesto di applicazione dell’esercizio progettuale proposto in questa tesi è il Solar Decathlon, una competizione internazionale in cui le università di tutto il mondo si sfidano nel progettare e costruire un prototipo abitativo ad alte prestazioni energetiche che utilizzi il sole come unica fonte di energia. Affrontare la questione dal punto di vista architettonico è quantomai necessario. Per quanto il problema sia di enorme portata e le cause e i fattori coinvolti innumerevoli, è necessaria un’inversione di rotta,
che porti a ripensare all’ architettura e alla vita attorno ad essa. Nello specifico si è ipotizzato di partecipare alla prima edizione mediorientale che si svolgerà a Dubai nel 2018: un’edizione ambientata nel Medio Oriente pone immediatamente al confronto con condizioni climatiche estreme che costituiscono l’input primario, mentre l’output proposto è il progetto di un’architettura in grado di minimizzare con strategie passive, se non eliminare, il gap che intercorre tra le condizioni previste e quelle fissate di comfort indoor. É stato necessario lavorare con strumenti che
permettessero la gestione di così tante variabili, ed in questo i software per la Building Performance Simulation si sono rivelati efficaci. Nei confronti delle simulazioni si è tentato fin da subito un approccio alternativo, cercando di utilizzarle come strumenti utili alla definizione della forma architettonica e guidare le scelte progettuali piuttosto che come mezzo per attuare delle verifiche finali. Il risultato raggiunto non si pone come soluzione e risposta univoca rispetto alla necessità di abitare in condizioni climatiche estreme nel totale rispetto dell’ambiente e del moderno stile
di vita; si presenta piuttosto come il risultato coerente del percorso affrontato, nella definizione di un metodo per approcciarsi a tematiche di fondamentale importanza, avvicinandosi ad un modo corretto di progettare e operare.
20
Alves, Sofia Branquinho. "(Re)commerce\trocar para melhorar:estratégias de marketing e comunicação das marcas Decathlon, Ikea, Fnac e Calzedonia." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2012. http://hdl.handle.net/10400.5/5114.
Full textAbstract:
Tese de Mestrado em Comunicação SocialEsta investigação centra-se na forma como o (Re)Commerce é usado e comunicado pelas empresas. O contexto macroeconómico actual tem vindo a revelar alterações nos comportamentos e atitudes perante o consumo, tais como a retracção e a racionalização da tomada de decisão de compra. A presente investigação visa perceber: de que forma o (Re)Commerce constitui uma solução estratégica de marketing e de comunicação, sobretudo em tempos de crise? O (Re)Commerce consiste na revenda e/ou troca de produtos com a finalidade de obtenção de lucros e descontos, contribuição para causas solidárias e preservação dos recursos naturais por preocupação ética. Pretende-se estudar quatro marcas, pioneiras na introdução desta tendência nas suas campanhas de marketing e comunicação em Portugal, designadamente a Decathlon, a Ikea, a FNAC e a Calzedonia, no sentido de explorar diferentes estratégias de marketing e comunicação e interpretar os seus efeitos nos consumidores. Para o efeito, recorre-se à análise exploratória dos materiais de comunicação das campanhas desenvolvidas e a questionários e entrevistas aos seus consumidores. Os resultados permitiram apurar um conjunto variado de motivações dos consumidores em torno do fenómeno do (Re)Commerce e mostram que houve marcas que atraíram mais a sua atenção do que outras.
This investigation focuses on how (Re)Commerce is used and communicated by companies. The present macroeconomic context has been revealing some changes on consumption behaviours and attitudes, such as refraining and rationalization of consumption decision making. The present investigation will focus on how (Re)Commerce is a marketing and communication strategic solution, mostly in recession times. (Re)Commerce consists of trading and selling used goods for obtaining profits and discounts, contributing for social causes and preserving natural resources for ethical reasons. This study will analyse four brands that were pioneers in introducing this trend in their marketing and communication campaigns in Portugal, more precisely Decathlon, Ikea, FNAC, and Calzedonia, exploring different strategies and interpreting those effects on consumers. Exploratory analyses to the communication materials of these campaigns, as well as questionnaires and in depth interviews to consumers were used. Results allow us to notice a set of various motivations for (Re)Commerce and show that some brands had attracted more attention than others.
21
Rojatkar, Prachi. "Numerical Simulation of 3-D Turbulent Room Airflow Pattern and Temperature Field in UC Solar Decathlon House." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1196019483.
Full text
22
Přívratská, Iveta. "Marketingová strategie společnosti DECASPORT s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206975.
Full textAbstract:
As the objective of this work I set the marketing strategies analysis of Decasport retail store chain with sports equipment. Based on this analysis and evaluated survey I determined the suggestions and recommendations for improving the current marketing strategies. The marketing analysis consists of PEST and SWOT analysis as well as analysis of competition and communication. The survey is handled in comprehensive way, from brand awareness and its relationship of the potential customer to public company communication interference.
23
Taborski, Jan. "Kvantitativní metody v atletických vícebojích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10191.
Full textAbstract:
This diploma thesis deals with evaluation methods of athletic multicontests, especially man decathlon. The main aim of the work is to analyze thoroughly a contemporary way of classification of points that has been used since 1984 and then propose new methods to modify or substitute the contemporary way of classification if needed. The main criterion for evaluation will be the equal way of classification of all disciplines. These methods are described in the theoretical part of the work and they are divided into mere adjustments of current curves for particular disciplines and methods drown from multicriterion evaluation of options. In the practical part, these methods are applied on real results, specifically on 100 best decathlons in history and on the last Olympic race. A specific evaluation of the application results emanates from the results of the application as well as final recommendation.
24
Lemos, Nayara dos Santos. "Habitações flexíveis e adaptáveis: o estudo da aplicabilidade de soluções espaciais do Solar Decathlon Europe para o Conjunto Habitacional Gervásio Maia de João Pessoa-PB, Brasil." Universidade Federal da Paraíba, 2015. http://tede.biblioteca.ufpb.br:8080/handle/tede/7679.
Full textAbstract:
Submitted by Maike Costa (maiksebas@gmail.com) on 2016-01-04T14:47:55Z
No. of bitstreams: 2
arquivototal.pdf: 8618588 bytes, checksum: 0cef90f35f41df85fe3794a8432a3bfa (MD5)
license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2016-01-04T14:47:55Z (GMT). No. of bitstreams: 2 arquivototal.pdf: 8618588 bytes, checksum: 0cef90f35f41df85fe3794a8432a3bfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2015-08-25
Currently in Brazil, it can be see that the housing availability is not keeping up with population growth, and at that point, João Pessoa (Paraíba state, Brazil) is no different. As a solution to reduce the cost for housing and increase the number of buildings, their quality was sacrifice, by reducing the interior space, causing a distortion of the concept of minimal home, which gave users a major dissatisfaction factors: the lack of space, especially when it comes to social housing. In the search for solutions to this problem, spatial flexibility and adaptability comes as a way to provide the user a better quality of domestic space, more dynamic, so that housing can evolve and adapt to a diverse number of situations. Several development projects encouraging initiatives following this line of thought emerged around the world, among them the Solar Decathlon Europe, an international university competition that challenges collegiate teams to design, build and operate efficient prototype homes, with minimum dimensions and present strategies that overcome the space limitations. Therefore, this research aims the analysis of the application of flexibility and adaptability in architecture and highlight some guidelines of these aspects that can improve the interior’s quality of social housing, from Solar Decathlon Europe’s examples. For that presented a practical example of application in a housing typology of social interest in Joao Pessoa: the Gervásio Maia housing complex, built through a partnership between the Municipality of João Pessoa and the Federal Government, recognized in 2008 as a of the top ten housing projects in Brazil, but indicated as a bad example of architectural design reference for housing units in 2009. In this applied research, the methodological process adopted sought to conduct a thematic analysis of the collected material, in order to establish a relation between the collected data and what was intend to learn from the analysis. As expected result, it is believe to be leave a collaboration in the search for improvement of existing architectural problems in Social Interest Housing in Paraíba, using projective strategies more flexible and adaptable in particular to buildings already built.
Atualmente no Brasil, pode-se observar que a disponibilidade habitacional não vem acompanhando seu crescimento populacional, e nesse ponto João Pessoa (estado de Paraíba, Brasil) não é diferente. Como solução à redução de custo habitacionais para o aumento da quantidade de construções, sacrificou-se a qualidade das mesmas, diminuindo o dimensionamento de ambientes internos, causando uma deturpação do conceito de casa mínima, o que deu origem a um dos principais fatores de insatisfação dos usuários: a falta de espaço, principalmente quando se trata de Habitações de Interesse Social. Na busca de soluções para esse problema, a flexibilidade espacial e a adaptabilidade surgem como uma forma de fornecer ao usuário uma melhor qualidade de espaço doméstico, com maior dinamismo, de forma que a habitação possa evoluir e adaptar-se a um número diversificado de situações. Várias iniciativas de incentivo ao desenvolvimento de projetos seguindo essa linha de pensamento surgiram ao redor do mundo, dentre elas o Solar Decathlon Europe, uma competição universitária internacional que desafia equipes colegiais a projetar, construir e operar protótipos de casas eficientes, com dimensões mínimas e que apresentem estratégias que superem a limitação de espaço. Portanto, esta pesquisa surge com o objetivo de analisar a questão da aplicação da Flexibilidade e da Adaptabilidade na Arquitetura e, assim, apontar diretrizes de uso desses aspectos na melhoria da qualidade de interiores em habitações de interesse social, a partir dos processos projetuais do Solar Decathlon Europe. Para tanto apresentou-se um exemplo prático de aplicação em uma tipologia habitacional de interesse social de João Pessoa: o Conjunto Habitacional Gervásio Maia, construído por meio de uma parceria entre a Prefeitura Municipal de João Pessoa e o Governo Federal, reconhecido em 2008 como um dos dez melhores projetos habitacionais do Brasil, mas indicado como referência de mau exemplo de projeto arquitetônico para unidades habitacionais em 2009. Por tratar-se de uma pesquisa aplicada, o processo metodológico adotado procurou realizar uma análise temática do material coletado, a fim de se estabelecerem relações entre os dados e aquilo que se pretendia obter com a análise realizada, dividindo-se em 07 etapas principais: sistematização da pesquisa, seleção de dados, análise dos problemas da tipologia em estudo, definição de diretrizes, cadastro de projetos, análise de dados e apreciação acerca dos resultados. Como resultado esperado, acredita-se que seja deixada uma colaboração na busca por melhoria dos problemas arquitetônicos existentes em Habitações de Interesse Social na Paraíba, por meio do uso de estratégias projetuais mais flexíveis e adaptáveis, em especial, aos edifícios já construídos.
25
Yusta, Garcia Ferran. "La méthode des saisons climatiques : stratégie passive de conception architecturale de bâtiments basse consommation énergétique en climat très chaud." Thesis, Bordeaux, 2018. http://www.theses.fr/2018BORD0146/document.
Full textAbstract:
Si un concepteur, architecte ou ingénieur, veut concevoir un logement de basse consommation et le site du projet se trouve dans une région au climat froid, les réponses sont nombreuses et la littérature scientifique très abondante. Si le site de notre projet se situe en climat chaud, voir très chaud, le nombre de méthodes simples pour concevoir une maison de basse consommation diminue drastiquement. La solution la plus habituelle des concepteurs non initiés à la basse consommation est de faire appel à un ingénieur d’un bureau d’études énergétiques, qui saura proposer des simulations à partir d’un modèle thermique-dynamique et anticiper la consommation du modèle. La mission d’un bureau d’études a un certain coût, et ses services ne peuvent pas être accessibles à tous les projets. Ainsi, des milliers d’architectes en climat chaud proposent des projets inspirés des références lointaines ou des réalisations non adaptées sans les conseils d’un spécialiste de l’énergie du bâtiment. Ces projets, très énergivores, continuent à croître sans cesse. Pour tous ces concepteurs des projets de taille modeste nous proposons dans cette étude une méthode facile, efficace et accessible à tous permettant de prendre conscience des enjeux bioclimatiques et les options architecturales qui existent pour réussir un projet de basse consommation, puis de le défendre auprès de ses commanditaires. En nous appuyant sur les informations en ligne accessibles à tous, nous proposons une méthode basée sur l’utilisation des degrés-jour de refroidissement et de chauffage. Une série de simulations robustes sur un modèle thermique dynamique générique fourni des résultats qui pourront être interprétables par les concepteurs et projetés sur leurs propres conceptions.La première partie de ce document analyse la construction et la culture en climat chaud: méthodes de classification climatique, les phénomènes physiques les plus significatifs en lien avec la basse consommation,et les notions de confort et température ressentie. En suite, nous proposons un outil d’aide à la conception : la Méthode des Saisons Climatiques, une méthode basée sur un concept très simple : l’ouverture ou fermeture de la maison à l’extérieur en fonction des conditions extérieures quantifiée par les degrés-jour du site. Elle permet de faire une classification climatique du site très orientée vers la conception bioclimatique. Elle base le classement d’un site selon des journées types, S1 à S6, selon jour/nuit froid/froide, tempéré/froide, tempéré/tempérée, chaud/froide, chaud/tempérée et chaud/chaude respectivement. Cette nouvelle classification peu ts’appliquer à tous les climats de la Planète. Une période de l’année continue avec une même journée type donne lieu a une Saison Climatique. Chaque Saison climatique aura des spécificités architecturales propres,et parfois contradictoires entre deux saisons climatiques différentes. L’objectif est de trouver la combinaison architecturale la plus efficace pour une période annuelle complète.Des modélisations Energy+ seront faites pour ces 6 journées types ainsi que pour une période annuelle dans une ville au climat très chaud : Dubaï. Des actions architecturales sont évaluées avec un modèle thermique dynamique.Les actions architecturales seront classées par efficacité énergétique et par temps de retour surinvestissement . Deux maisons idéales par journée type seront proposées : la maison la plus performante et la maison la plus rentable. Une méthode de combinaison d’actions architecturales permettra de trouver une combinaison cohérente d’actions en fonction du climat annuel d’un site. Ensuite nous proposerons les caractéristiques communes, un socle commun, de la maison en climat très chaud de la région du Moyen OrientThe last 25 years have been ground-breaking in architectural design on low energy consumption in cold climate, mainly in north-western cultures. For an architect today, the method to design a passive house in cold weather and the choice of the Architectural Actions (AA), are clearly established. When the question comes to how to build a passive house in warmer, hot, and very hot climates, the strategies arepoor and often results of a combination of western strategies with a local relook. From several visits in MiddleEast countries, Saudi Arabia, UAE, Oman, Palestine, Qatar, we concluded that the strategy for low consumption houses is not established yet and poorly grasped. The lack of training on low energy consumption in hot climate and the low price of energy, force designers and owners to rely on over usage of air-conditioning systems as measures to catch up on poor bioclimatic design. This method proposes a new approach on bioclimatic designfor hot climates from an architect point of view. It is based on a Cooling Degrees Days (CDD) and Heating Degrees Days (HDD) approach, a state of art of contemporary architecture and professional experience. Localclimates are classified according to the energy-hunger of six situations of the exterior temperature during night/day : cold/cold, cold/cool, cool/warm, cold/hot, cool/hot, and hot/hot as CDD and HDD of the twelve month ofthe year. A group of days on one of those situations will be called “climatic season”. In parallel we will create two main “climatic situations”: people keep the house closed to the exterior or opened to the exterior. We will associate passive strategies to these two differents ways to live in the house: “cold” and “hot” to a closed houseand “cool” and “warm” to a house opened up to the exterior. This method allows classifying any climate in theworld under these six climatic seasons. Our climate classification can now be associated to different strategies that we will call “architectural actions” as house is closed or opened. We could already start to design a house from here, but to better understand the influence of each action we have created an Energy+ model to analyze individually the effect of a single AA. The performance of each action is evaluated under the situations of six representative journeys as well as a year round on a very hot city: Dubai. The result of the effect good or badof action during each different season situation allows us to create the best combination of AA that are best fora year round climate resulting of the combination of several climatic seasons. This low-tech method will help usto find the common features of the houses of different hot climates of a big region and find the best typology. We have carried in parallel a cost study of the base house and the financial incidence of each single action to evaluate also the payback period by action
26
Willis, Bryce Reiko. "Net Zero Residential Design for Solar CalPoly." DigitalCommons@CalPoly, 2015. https://digitalcommons.calpoly.edu/theses/1542.
Full textAbstract:
The Department of Energy (DOE) confirmed Team Solar Cal Poly from California Polytechnic State University, San Luis Obispo, as a competitor in the 2015 Solar Decathlon in February 2014. The Solar Decathlon is a biennial collegiate competition to construct a net-zero home and operate it for a week of “normal use”. Solar Cal Poly needed assistance with passive and active HVAC systems for the design, and thermal load models. The competition will take place in Irvine, CA [33.67⁰, 117.82⁰ W] from September 27 – October 3, 2015. After the completion, a potential final location for the house will be Santa Ynez, CA [34.61⁰ N, 120.09⁰ W]. Ms. Willis assisted with a climate study for both locations and research passive and active HVAC systems and design elements for Team Solar Cal Poly. She modeled the final summer design in DesignBuilder to calculate the heating and cooling loads. The heating load was calculated to be 26.7 kBTU/h. The cooling load was calculated to be 2-tons. A mini-split HVAC system was selected for the final summer design based off the calculated heating and cooling loads. For this design, the Fujitsu Hybrid Halcyon Flex met the minimum requirements, and was a multi-zone system that could condition all three major spaces of the design. This report provides a summary of information and the basic design process for future Solar Decathlon designs considerations.
27
Deo, Vishwadeep. "Real-Time Adaptive Systems for Building Envelopes." Thesis, Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/19769.
Full textAbstract:
The thesis attempts to investigate the issues pertaining to design, fabrication and
application of real-time adaptive systems for building envelopes, and to answer
questions raised by the idea of motion in architecture. The thesis uses the Solar
Decathlon Competition as a platform to base all the research and consequently to verify
their applications.
Photo-voltaic (PV) panels and shading devices are two different components of
Georgia Institute of Technology s the Solar Decathlon House, located above the roof,
that are based on the concept of Homeostasis or self-regulated optimization. For the
PV panels, the objective is to optimize energy production, by controlling their movement
to track the changing position of Sun, whereas, the objective for the shading devices is
to reduce heating or cooling loads by controlling the position of shading devices, thus
controlling direct and diffused heat gains through the roof.
To achieve this adaptive feature, it required three layers of operations. First was
the design of the mechanics of movement, which tried to achieve the required motion for
the PV panels and shading devices by using minimum components and parameters.
Second was the design of the individual parts that are consistent with the overall concept
of the House. And finally, the third layer is the design of controls that automates the
motion of the PV panels and Shading Devices, using a set of sensors that actuate the
attached motors. As a final product, there is an attempt to integrate the precision and
material efficiency of digital fabrication with the self-regulated optimization of the roof
components.
28
Parreira, João Bernardo Meleiro. "Stock disruption in store: Decathlon case." Master's thesis, 2017. http://hdl.handle.net/10071/15764.
Full textAbstract:
In an increasingly competitive industry, product availability on the shelf emerges as a key
requirement for increasing the market share and profitability of the retailer. The stock
disruption at the point of sale thus represent a critical problem, capable of causing direct
and indirect losses, both to the retailer and to the supplier. Its importance lies in its ability
to affect the level of customer service, leading to high levels of dissatisfaction that could
lead to loss of loyalty and the possibility of generating inefficiencies in the supply chain.
The central purpose of the present thesis is aimed to provide an enhanced understanding
on the stock disruption causes and strategies. The successfulness of the study is ensured
by an extensive literature review, from where three main questions arises, giving support
to the main goal of the thesis. There are two principal areas causes, prevention and
strategies. Collected theory will the frame of reference to the present project, focused on
Decathlon overview on the matter.
Statements collected go in concordance with the explored theory, despite the lack of
research in the field. Furthermore, it intends to explore impacts on customers and in the
firm.Verificando-se uma indústria retalhista cada vez mais competitiva, torna-se fulcral a disponibilidade do produto na prateleira, a fim de garantir o crescente aumento da quota de mercado e ganhos para o retalhista. Desta forma, as ruturas de stock representam um entrave e serio obstáculo à rentabilidade, tanto para o retalhista como para o fornecedor. Assim, por se tornar capaz de provocar perdas diretas ou indiretas, torna-se de grande importância a sua melhor gestão. A sua importância deve-se ao facto de que poderá ter impactos no serviço ao cliente, o que fará com que o nível de satisfação do cliente diminua, traduzindo-se assim, não só na possibilidade de originar problemas na cadeia de abastecimento, como também na lealdade do cliente. O tema central da tese foca-se na possibilidade de gerar um melhor entendimento nas causas e estratégias a implementar no âmbito das ruturas de stock. O sucesso do estudo, deve-se a uma extensa revisão da literatura, surgindo três questões fulcrais que estão na base do estudo. As áreas principais centram-se nas causas, prevenção e estratégias, sendo que a "Decathlon" será o caso alvo de estudo. A teoria recolhida vai em concordância com a literatura, todavia há uma grande lacuna nesta matéria. Ainda, a tese pretende explorar os impactos nos consumidores e na empresa.
29
"A Comparison of Sub-National Class Decathlon Scores and Event Performances with National and Elite Decathlon Scores and Event Performances." East Tennessee State University, 2003. http://etd-submit.etsu.edu/etd/theses/available/etd-1103103-115159/.
Full text
30
Sousa, Daniela Sofia Martins. "Somos todos Decathlon? Uma análise de processos de Liderança." Master's thesis, 2020. https://hdl.handle.net/10216/131022.
Full text
31
Sousa, Daniela Sofia Martins. "Somos todos Decathlon? Uma análise de processos de Liderança." Dissertação, 2020. https://hdl.handle.net/10216/131022.
Full text
32
Jonas, Raquel Costa Faria Franco. "Percepção dos colaboradores sobre a gestão da formação na Decathlon Portugal." Master's thesis, 2021. http://hdl.handle.net/10400.26/35621.
Full textAbstract:
No contexto atual, altamente volátil e competitivo, as empresas reconhecem que a formação dos colaboradores é cada vez mais importante para lhes garantir vantagens competitivas sustentáveis. Ainda que muitos gestores partilhem desta visão e mobilizem ações no sentido de desenvolver as competências dos colaboradores, verifica-se por vezes um desfasamento entre aquilo que os gestores afirmam sobre a formação das suas empresas e a imagem da mesma junto dos colaboradores (Meignant, 2003). O objetivo principal deste estudo é conhecer a perceção dos colaboradores da Decathlon Portugal sobre a gestão da formação na empresa. Os objetivos específicos são: (1) caracterizar a gestão da formação da empresa; e conhecer a perceção dos seus colaboradores sobre: (2) o compromisso da empresa para com a formação; (3) a importância e benefícios que atribuem à formação da empresa; (4) o seu contributo para diagnóstico das necessidades de formação; (5) a equidade no acesso à formação e fatores que o condicionam; (6) os fatores que contribuem para a aprendizagem e desenvolvimento de competências; (7) a qualidade das ações de formação da empresa. Com este propósito foi enviado um questionário online a todos os colaboradores, tendo-se obtido 154 respostas, o que representa 12% da população. Os resultados e conclusões mais relevantes deste estudo mostram-nos que os colaboradores da Decathlon Portugal têm uma perceção tendencialmente positiva sobre a gestão da formação da empresa. Não obstante, entre as seis dimensões analisadas, o contributo dos colaboradores para diagnóstico das necessidades de formação e a equidade no acesso à formação são as duas dimensões com médias de concordância mais baixas. Por seu turno, a importância e benefícios que os colaboradores atribuem à formação da empresa é a dimensão que apresenta valores médios de concordância mais elevados. Os resultados deste estudo permitem formular sugestões de melhoria que a Decathlon Portugal pode utilizar para alcançar os objetivos desejados.In the current context, highly volatile and competitive, companies recognize the increasing importance of employee training, which can provide their sustainable competitive advantages. Although many managers share this vision and mobilize actions in order to develop the employees' skills, sometimes there is a gap between what managers say about the training in their companies and the image that their employees have about it (Meignant, 2003). The main goal of this study is to understand Decathlon Portugal employees’ perception of training management in the company. The specific objectives are: (1) to characterize the company’s training management; and to know the employees’ perception about: (2) company's commitment to training; (3) the importance and benefits they recognize in the training of the company; (4) their contribution to training needs analysis; (5) the equity in access to training and factors that influence it; (6) the factors that boost learning and skills development; (7) the quality of company's training actions. For this purpose, an online questionnaire was sent to all employees. 154 responses were obtained, which represents 12% of the population. The most relevant results and conclusions of this study show us that Decathlon Portugal employees’ tend to have a positive perception of training management in the company. Knowing the six dimensions analyzed, the analysis of training needs and the equity in the access to training represents the two dimensions with lower agreement average values. On the other hand, the importance and benefits that employees recognize on company’s training is the one that presents the highest average value of agreement. The results of this study provide some improvement suggestions that Decathlon Portugal may use to achieve the desired goals.
33
"Energy Performance Analysis of Ultra-Efficient Homes at Solar Decathlon 2013." Master's thesis, 2014. http://hdl.handle.net/2286/R.I.25120.
Full textAbstract:
abstract: The objective of this thesis is to investigate the various types of energy end-uses to be expected in future high efficiency single family residences. For this purpose, this study has analyzed monitored data from 14 houses in the 2013 Solar Decathlon competition, and segregates the energy consumption patterns in various residential end-uses (such as lights, refrigerators, washing machines, ...). The analysis was not straight-forward since these homes were operated according to schedules previously determined by the contest rules. The analysis approach allowed the isolation of the comfort energy use by the Heating, Venting and Cooling (HVAC) systems. HVAC are the biggest contributors to energy consumption during operation of a building, and therefore are a prime concern for energy performance during the building design and the operation. Both steady state and dynamic models of comfort energy use which take into account variations in indoor and outdoor temperatures, solar radiation and thermal mass of the building were explicitly considered. Steady State Inverse Models are frequently used for thermal analysis to evaluate HVAC energy performance. These are fast, accurate, offer great flexibility for mathematical modifications and can be applied to a variety of buildings. The results are presented as a horizontal study that compares energy consumption across homes to arrive at a generic rather than unique model - to be used in future discussions in the context of ultra efficient homes. It is suggested that similar analyses of the energy-use data that compare the performance of variety of ultra efficient technologies be conducted to provide more accurate indications of the consumption by end use for future single family residences. These can be used alongside the Residential Energy Consumption Survey (RECS) and the Leading Indicator for Remodeling Activity (LIRA) indices to assist in planning and policy making related to residential energy sector.Dissertation/Thesis
M.S. Built Environment 2014
34
Siang, Chen-Yu, and 陳宇湘. "Case Studies of Outstanding Domestic Decathlon Javelin Throwing Hand Movements of Players." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/11435931076800296617.
Full textAbstract:
碩士育達科技大學
休閒事業管理系碩士班
102
The topic of this research is about the inspection and analysis of motion of Prime Decathlon Javelin player, using Biological motion analysis to measure the body dynamics parameters like leaved-hand throwing height, angle, velocity and acceleration. Based on those parameters, we can analyze and realize the difference between Prime Decathlon Javelin player and specialized player, and also find the solution to improve the technique of Prime Javelin player‘s throwing motion. In this thesis, our research object is a Prime Decathlon Athletics Player in Yu-Da University of Science and Technology, In addition to the throwing motion of this player, we use high-speed camera to collect and analyze the body dynamics parameters technically. This research finds out that Javelin player leaved-hand throwing height, instant angle and velocity are respectively 243 cm, 36°.4 and 391.38 m/sec,and the flight distance is directly related to the leaved hand angle and height. The best leaved hand angle range from 37 to 42°. In this research, the analysis data shows that the performance of Decathlon player is worse than specialized player.
35
LIN, KUEI-YOU, and 林奎佑. "The Study of the Sporting Goods Marketing—A Case Study of Decathlon." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gkmg58.
Full textAbstract:
碩士康寧大學
企業管理研究所
106
The purpose of this study is to make Taiwanese people feel unfamiliar with decathlon products, fearing that their quality and professional skills are not enough, and thus turn to buy other familiar sports brand goods with both quality and price. I hope that through research and quantitative analysis and other related methods to let Decathlon's brand image, quality service , in many sports brands can stand out, taking Tainan Kanong customer as the object of investigation, using the scale of the Likert scale 5-point method design, according to the collected questionnaires, after deducting inappropriate invalid questionnaires, statistical analysis of the data, including the narrative statistical analysis of project analysis, factor analysis and reliability analysis, Correlation and regression analysis. The results show that consumers ' willingness to purchase is significantly influenced by their product image. When the consumer of the product cognitive evaluation changes, advertising endorsement exposure rate and the experience of holding activities caused by advertising effects also affect consumer purchase will, with spokesmen and the use of holding activities to experience product advertising way, so that consumers to product image left a deep impression and recognition.
36
CHEN, KAI-YU, and 陳凱昱. "Relationship among Experiential Marketing, Brand Image and Purchase Intention: Decathlon as An example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7egysb.
Full textAbstract:
碩士國立雲林科技大學
企業管理系
105
Since the past, sporting goods are in the form of stores in the industry, and Decathlon to store business strategy to change the sporting goods industry type. How to get into the store to increase the purchase intention, or cross-selling way to replace the purpose of buying, so Decathlon in the business strategy to join the experience marketing. This study is based on "Customers who have completed the consumer experience at Decathlon". To explore the relationship between experiential marketing, brand image and willingness to buy, and to Decatur as an example. The results show that experiential marketing will enhance the willingness of consumers to buy, which brand image in the experience of marketing and purchase will be between the intermediary effect. Therefore, this study puts forward the improvement measures and suggestions, the success of the experience marketing will directly affect the brand image and purchase intention, so the comprehensiveness and diversity of the design experience is a part that we need to pay attention. When the consumers receive The stimulus is more diverse and positive, will help enhance the brand image and purchase intention.
37
Zeng, Jian-Sheng, and 曾建盛. "“Iron Steel Life”: A Narrative of the Career Transition of a Decathlon Athlete." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/03208769008499560403.
Full textAbstract:
碩士國立臺北教育大學
體育學系碩士班
101
The difficulty round athletes have to face is that the competition must be carried out within two days, including ten events of the 100 meters, long jump, shot put, high jump, 400 meters, discus, 110 high hurdles, pole vault, javelin and 1500 meters. The abilities and skills applied in these ten events are not the same. Rare players can master all. Qualitative research methods are applied in this study. Also, the use of narrative is to provide a better and clear picture of the subject. Starting from collecting data and reading relative documents, the researcher had been through the process of preliminary drafting the topic, selecting the subject of the study, carrying out the leading research interviews, combining documents, conducting depth interviews, analyzing and collating all the data to present the career transition course and the extraordinary vitality of a decathlon athlete. This Study had concluded: The subject of this study stepped into the world of athletic sports from his childhood; Learning the basic skills and keeping improving his self-technique and knowledge of decathlon, he had been selected as a national team player for several times to fight for glory of his own country; Unfortunately, because of an air bombing, his life hit rock bottom; Relying on the courage of a decathlon player, he was able to go back to teaching again; In the process of career transition, he demonstrated courage, perseverance and endurance of athletes, and finally went through a rough path in his life; The subject fully displays the extraordinary vitality of an athlete as Transformers.
38
Chalupníček, Hynek. "Výkonnostní vývoj v desetiboji." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-365529.
Full textAbstract:
Title: Decathlon performance development Objectives: The aim of this thesis was the evaluation of the performance development in combined events during the period of 2009-2016 based on the results of world competitions and variability of the point structure of the individual decathlon. For these purposes were used data from world competitions that were afterwards compared in the way of winning performances and other atheletes. Methods: In this thesis was used the method of comparison and analysis of the best performances with the averages of the performance values of the first five best decathletes. Results: The results of this work concluded that the development of performance in the monitored period did not change significantly. As in previous years, athletes with outstanding sprinter-jumping results dominate in combined events, without obvious point losses in throwing disciplines. The development of performance was significantly influenced by Ashton Eaton and Trey Hardee, whose performance exceeded 8700 points. From the individual performance development of American decathlon athletes, Ashton Eaton confirmed the high efficiency of his best performance progress during the followed period. The difference in point scoring between the winners and other athletes were similar that showed high evenness...
39
Lukáš, Marek. "Trénink desetibojaře." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-392722.
Full textAbstract:
DECATHLON TRAINING Thesis objectives: The aim of this case study was to describe its performance development, characterize athletics training in three training stages, and to analyze in more detail the training and performance progressions in three outdoor competition seasons. The author of this case study attempted to clarify his unbalanced performance results, and to estimate the future performance potential. Methods: This research paper is a case study, and the main methods that were used were description, comparison and data analysis. Results: The case study demonstrates that the author's performance development trend is slightly increasing, including the past outdoor competition season of 2018. The data indicates that the subject of the case study has not reached his performance potential. Individual decathlon competitions contain results that do not match the personal best results in certain individual disciplines. The training phases show that after the preparatory phase, the subject of the case study underwent moderately high training load, which was labeled as the specialized phase due to the athlete's familiarity of the decathlon training. Regarding the cost of the expressed training frequency, the analysis of the last three training cycles showed that the training cycles did not differ...
40
WU, JYUN-FU, and 吳駿甫. "AN ANALYSIS OF SPECIFIC PHYSICAL FITNESS AND COMPETITION PERFORMANCE OF THE COLLEGIATE DECATHLON ATHLETES IN TAIWAN." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pa59m2.
Full textAbstract:
碩士國立臺灣體育運動大學
競技運動學系碩士班
105
Purpose：The purpose of this study is investigate the relationship between Taiwanese college decathlon athletes' specific physical fitness and competition performance, and to compare differences between Taiwanese college decathlon athlete’s performance and the Summer Universiade athlete’s performance. Method：The study was performed by 14 Taiwanese college open-class decathlon male athletes as study objects. Specific physical fitness tests were used to compare the Taiwanese college athletes' performance and their physical ability. The tests included 30m Flying start, LJ Take-off, Underhand SP , Scissor HJ, 250 meters , 4H, 50m bound , Bench Press , 10 meters and 1200 meters run. Besides, we also collected study objects' scores at national decathlon events in the past two years and 2015 Summer Universiade athlete’s. After collecting the data, we discussed the relationships between the physical fitness of the athletes and performance. Result:：30m Flying start, Underhand SP, Scissor HJ, 4H, 50m bound, Bench Press and all the other test events are significant correlation to the competition performance(p<.05). Taiwanese athletes were particular good at running events and were weak at throwing and jumping events, which had a performance gap between Taiwanese athletes and Summer Universiade athletes. The three biggest gap with Summer Universiade athletes were pole vault, discus throw and shot put. Conclusion：We should focus more on the training of throwing and jumping’s specific technics and physical fitness.
41
Peng, Kuei-Chien, and 彭貴賢. "Effect of high-altitude training on whole-body glucose uptake and endurance exercise performance in decathlon." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/25809415802311375126.
Full textAbstract:
碩士臺北巿立體育學院
運動科學研究所
92
Generally, high-altitude training is used for training modification before the competition. Previous evidence has revealed that glucose uptake ability is closely associated with muscle glycogen storage content; moreover, it has been proved that hypoxia can enhance glucose diffusion into muscle. Therefore, the purpose of present study is to investigate the effect of high-altitude training on whole-body glucose uptake and endurance exercise performance. Ten track-decathletes were included into this study. After one-week high-altitude training, all subjects came back to sea level for another three weeks training. During all training process, the training loading and intensity were the same. OGTT was performed twice before the altitude training and after one week sea level training. Furthermore, 12 mins running test was performed in pre-training and the ending of training weekly. We found that the AUC value of OGTT lowered down significantly (from 2438±320.24 to 1760±152.16) after one week high-altitude training. The performance of 12 mins-running test also improved from 2615±356.63 m to 2864±356.63 m vii in significant; in addition, keeping 90-95% training intensity in sea level maintained the altitude training effect for three weeks at least. In conclusion, one week high altitude training can improve whole-body glucose uptake and endurance exercise performance; moreover, the altitude training effect can be maintained by three weeks sea-level training.
42
Pereira, Diana Soares Monteiro. "O que influencia a compra de artigos, nos mercados B2C e B2B : estudo de caso Decathlon." Master's thesis, 2019. http://hdl.handle.net/10437/10082.
Full textAbstract:
Orientação: Eduardo
Manuel Machado de Moraes Sarmento FerreiraDiversos estudos no âmbito da gestão e do marketing fazem análises sobre as relações entre empresas e clientes finais, os chamados mercados B2C, porém, nos últimos anos as relações B2B têm ganho mais importância tanto pelo volume de negócio que estas representam, como pelo fato de estes mercados sustentarem todo o mercado. O CRM surge como uma ferramenta de gestão, contribuindo para maximizar as relações de troca entre as empresas e destas com o seu público interessado, visando alcançar o sucesso. Para alcançar este objetivo, tem de se conhecer bem os clientes e desenvolver com estes uma relação próxima e duradoura por via da implementação dos princípios do marketing relacional. A proposta de trabalho de investigação vai-se basear num estudo exploratório sobre as diferenças entre os clientes B2C e B2B e a relação entre CRM e o Marketing Relacional em clientes B2B. O objetivo é investigar o que influencia a compra de artigos, no mercado B2C e B2B, em unidade de retalho desportivo, neste caso Decathlon. Esta escolha da Decathlon ocorreu por ser uma das maiores empresas no mercado português de retalho de artigos desportivos. Com o intuito de atingir o objetivo proposto foi realizada, metodologicamente, uma entrevista a um diretor de loja e 711 questionários aos clientes (530 clientes B2C e 181 clientes B2B). Após a análise dos resultados obtidos concluiu-se que existem diversos fatores que influenciam a compra de artigos no mercado B2C e B2B. No mercado B2C, dificuldade em encontrar os produtos, preços altos, falta de explicação sobre o produto e o produto não se adequa à utilização/gosto do cliente. No mercado B2B, a rutura de stock, necessidade em ter um vendedor disponível e que aconselhe de forma adequada, falta de variedade de produtos ou personalizados e não existir descontos. Concluiu-se ainda que, neste tipo de mercado B2B, é necessário, para reverter estes resultados, implementar o sistema de CRM com base o Marketing Relacional, conseguindo o sucesso.
Several management and marketing studies analyse relations between companies and end customers, the so-called B2C markets, however in recent years B2B relationships have gained more importance both in terms of the volume of business they represent as well as the market they sustain. CRM emerges as a management tool, contributing to maximize the exchange relationships between companies and these with their interested public, aiming to achieve success. To achieve this goal, you have to know your customers well and develop a close and lasting relationship with them by implementing the principles of relational marketing. The research work proposal will be based on an exploratory study on the differences between B2C and B2B clients and the relationship between CRM and Relational Marketing in B2B clients. The objective is to investigate what influences the purchases of articles, in the B2C and B2B market, in sports retail unit, in this case Decathlon. This choice of Decathlon occurred because it is one of the largest companies in the Portuguese retail of sports goods. In order to reach the proposed goal, an interview was conducted with a store manager and 711 customer questionnaires (530 B2C clients and 181 B2B clients). After analysing the results, it was concluded that there are several factors that influence the purchase of articles in the B2C and B2B markets. In the B2C market, difficulty in finding the products, high prices, lack of explanation about the product and the product doesn’t fit the use / taste of the customer. In the B2B market, such as stock breach, need to have an available and adequately advised seller, lack of variety or personalized products and no discounts. It was also concluded that, in this type of B2B market, it is necessary, to reverse these results, to implement the CRM system based on Relational Marketing, thus achieving success.
43
Rodrigues, Inês Sá. "A comunicação interna na empresa Decathlon: as apps google como ferramentas de comunicação e caso de estudo." Master's thesis, 2018. http://hdl.handle.net/10400.26/22914.
Full textAbstract:
O processo de criação e gestão de uma marca – branding – mediante as suas etapas,
pode ser explorado como uma ferramenta chave e impulsionadora para o sucesso de
uma empresa. Estando também dependente do sentimento de compromisso, integral a
toda a organização, surge a necessidade de desenvolver uma linguagem compreendida
por todos, que espelhe a alma da marca.
Desta forma, abordando um dos quatro vetores influentes ao sucesso de uma marca –
a comunicação - na sua vertente interna, este trabalho tem o propósito de determinar
quais são os requisitos exigidos, pelo público interno da marca DECATHLON, para que
as relações estabelecidas com a empresa possam contribuir para a definição da sua
personalidade e consequente consciencialização dos funcionários.
44
An, Ching-Lung, and 安慶隆. "Analysis and Discussion of Performance Factor of the Hearing Impairment Decathlon Athlete Applied with Grey System Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/47223065588322314785.
Full textAbstract:
碩士中國文化大學
體育學系運動教練碩博士班
101
In this study ,the original data of hearing impairment decathlon athlete Ching-Lung An’s performance was settled for each year from 2001 to 2009, statistical analysis was performed by using Cannon BX-10 program of computer with the grey relational analysis, to explore the dynamic development correlation between the ten total score and each item score of hearing impairment decathlon result each year ,to understand status of each item in hearing impairment decathlon and the effect on the total score of hearing impairment decathlon. It provides quantitative reference for arranging and controlling the whole progress of training and enhancing the results of hearing impairment decathlon as soon as possible. Results: It is known that 100 meters is the first（X1）in hearing impairment decathlon of athlete Ching-Lung An through correlation analysis, followed by (X6) 110 meters high, the rest is (X2) jump; (X5) 400 meters; (X3) the shot; (X4) the high jump; (X9) the javelin; (X7) discus; (X10) 1500 meters; (X8) the pole vault in order. From the above analysis of grey correlation results, we can clearly understand the status of each item score in hearing impairment decathlon, of which the speed project influences its performance firstly, followed by its influence it is strength project, spring project in order. Therefore, training should be based on speed training future as the main focus in order to enhance its decathlon with international competitiveness.
45
FAN, SHENG-GANG, and 范聖鋼. "A study of service quality on satisfaction and repurchase intention: Using the case of Decathlon Taiwan Nantun store." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3v8u3y.
Full textAbstract:
碩士國立臺灣體育運動大學
運動事業管理學系碩士班
105
The purpose of this study is to explore the service quality on satisfaction and repurchase intention: Take Decathlon Taiwan Nantun Store for example. Through theoretical discussion and empirical research, this study attempts to understand the perception of the customers on service quality and tangible environment service quality, and the impact on the satisfaction of service quality and ambiance environment service quality toward repurchase intention, and further explore the service quality factors of customers on satisfaction and repurchase intention. This study compares the differences of different demographics of customers on their service quality satisfaction toward repurchase intention, and further analyzes and discusses the data. The result of the factor analysis brings out four aspect factors: “Responsiveness and Reliability”, “Ambiance equipment”, “Empathy” and “Tangibles”. The purchase frequency can be divided into Low, Middle and High group. In terms of each purchase group on repurchase intention, if the purchase frequency gets higher, the average score of repurchase intention also gets higher. Through the analysis of customers characteristics on different purchase frequency, it is obvious that in the group of low purchase frequency, the main customers aim at : female, bachelor degree, work in business industry, exercise once a week, the expense on sports merchandise is under NTD 3,000 a year; in the group of middle purchase frequency, the main customers aim at : male, bachelor and master degrees or above, work in service or business industry, exercise once a week, the expense on sports merchandise is between NTD 3,001~5,000 a year; in the group of high purchase frequency, the main customers aim at: male, bachelor degree, work in service industry, exercise once a week, the expense on sports merchandise is above NTD 3,001 a year. According to regression analysis, the result shows that service quality has positive effect on satisfaction, as long as the service quality gets higher, the satisfaction gets higher. In terms of repurchase intention, except for “Empathy”, the rest of the factors have positive effects on service quality, as long as the service quality factor gets higher, the repurchase intention gets higher.
46
Barhydt, Lauren. "The North House as Responsive Architecture: Designing for Interaction between Building, Inhabitant, and Environment." Thesis, 2010. http://hdl.handle.net/10012/5231.
Full textAbstract:
The North House is a proof-of-concept prefabricated solar-powered home designed for northern climates, and intended for the research and promotion of high-performance sustainable architecture. Led by faculty at the University of Waterloo, the project was undertaken by Team North a broad collaboration between faculty and students at the Universities of Waterloo, Ryerson and Simon Fraser. In October 2009, the North House prototype competed in the U.S. Department of Energy’s Solar Decathlon, where it placed fourth overall.
The North House addresses the urgent environmental imperative to dramatically reduce energy consumed by the built environment. It does so, in part by employing two primary technological systems which make use of feedback and response mechanisms; the Distributed Responsive System of Skins (DReSS) reconfigures the envelope in response to changing weather conditions, while the Adaptive Living Interface System (ALIS) provides detailed performance feedback to the inhabitant, equipping them with informed control of their home.
This thesis recognizes energy consumption as a socio-technical problem that implicates building inhabitants as much as buildings themselves. It also recognizes the particular potency of the ‘house’ as a building type that touches a broad population in a profoundly personal way; and is thus an apt testing ground for technologies that conserve energy, and those that teach occupants to do the same. With these ideas in mind, the thesis looks to Interactive Architecture - a practice that considers buildings and their inhabitants as an integrated system - as a promising conceptual framework for synthesizing the social and technical aspects of energy conservation in the home.
47
Bernášek, Jiří. "Nároky na techniku v desetiboji." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-349540.
Full textAbstract:
Univerzita Karlova, Fakulta tělesné výchovy a sportu Abstract Title: The claims of technique in decathlon Objectives: The main aim of the thesis was to find out how our two skilled decathletes are able to cope with the demands on the technique in the jumping and throwing decathlons events within few monitoring years. We were trying to find strengths and weaknesses in technical events based on a comparison of the technical realization in selected events recorded at the best republic competitions. Then we were trying to define if there are some technical mistakes common to all the jumping and throwing disciplines, or if these mistakes are different for certain disciplines. Methods: In our thesis we used methods of observation, analysis and comparison. The observation method we have used was filming video sequences of our two subjects in national competitions. From these videos we continued to create photo sequences which we have used for analysis of the technical realization of selected events. The comparison method we have used during comparison of photo sequences for each technical event within a few years. Results: We found that the technical realization of these selected events has not changed within few monitoring years, only the pole vault was exception. In this event both decathletes improved their...
48
Yang, Tzu-Ting, and 楊姿婷. "A Study of the Effect of Consumer's Involvement Level of Recreational Sports, Perceived Value on Rebuying-Will for Decathlon, Taichung Branch." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/05905696670452902198.
Full textAbstract:
碩士朝陽科技大學
休閒事業管理系
104
With great location and abundant human resource of ahletes, Taichung has been a potential competer in athletic shopping market. Also the leading hypermarkets, such as Costco and Ikea, have brought the trendy shopping styles for Taiwan in recent years. So, Decathlon, the new, big, and influential hypermarket of sporting goods, remains a lot to be studied. The purpose of this thesis is to conduct a study on the effect of consumer’s involvement level of recreational sports, perceived value on re-buying will for Decathlon, Taichung Branch. In this study, questionnaire survey and convenience sampling methods are used for data collection to study the objects who had shopping experience for at least once at Decathlon, Taichung Branch. The response rate of questionnaires is 95% under the 429 effective copies out of 450 formally issued ones. Here is the conclusion in summary: The highest involvement level of recreational sports is single male under the age of 40. Also the higher the involvement level of recreational sports is, the higher the re-buying will is. Meanwhile, the perceived value affects the re-buying will better than the involvement of recreational sports. In other words, the higher the perceived value is, the higher the re-buying will is. Thus, consumer’s involvement level of recreational sports and perceived value can effectively predict the re-buying will for Decathlon, Taichung Branch. The following suggestions are: Spread up the activities for singles to build up friendships through recreational sports. Strengthen the brand power and do better on product service.
49
Huang, Peng-Jie, and 黃蓬結. "Sporting Goods Store the Study on Store Atmosphere and Perceived Value and Behavior Intention−A Case Study of Decathlon Kaohsiung Fengshan store." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/u9888a.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
107
Over the past years, the people of the Taiwanese loving sport were gradually increased. The sporting stores is run one after another, and commodities is also various. So that people who love sports have more selection in sporting store. Nowadays the consumers are also dainty about the quality of their stores. In order to let the consumers feel free to purchase their favorite sporting goods. Besides providing reasonable prices and create a quality environment to attract consumers coming and consuming it is a current trend. This study mainly underst&s the consumers need and what kind of the store they would prefer? Will increase consumers'' will to purchase and recommend to someone? It is a topic for study discussion. This study survey data is from Decathlon of consumers in Kaohsiung Fengshan as the research object, uses a convenient sampling method to issue questionnaires, and uses questionnaires to collect data for descriptive statistical analysis and the use of structural equation modeling (SEM) for hypothesis testing. Finally, this study also provides relevant suggestions and management implications based on the results of analysis and verification.
50
Pereira, Beatriz Jardim. "From a single brand policy to a portfolio of specialized brands : the impact of private label branding strategy in the case of Decathlon." Master's thesis, 2021. http://hdl.handle.net/10400.14/34856.
Full textAbstract:
Private Label Brands (PLBs) have become more sophisticated. They now represent a threat to
big Manufacturer Brands (MBs). This dissertation aims to highlight the importance of their
branding strategy and how this one is able to impact consumers perception and PLBs’ share.
There are several studies regarding PLBs in the grocery sector. However, literature in sporting
goods market is scarce. This market has peculiar characteristics where branding strategies take even more importance.
To illustrate this, the Decathlon Group teaching case was developed. The retailer moved from a single brand policy to a portfolio of specialized brands, called “passion brands”. The case outlines the challenges faced by the company when using an umbrella branding strategy. The rebranding was essential to build innovative brands and to increase PLBs’ share of the group.
Moreover, Decathlon is a notable example of a company that was able to succeed by not using
the traditional three-tier private label portfolio strategy, but instead of it, by dividing its PLBs into categories of expertise. Finally, this teaching case discloses the new challenge faced by
the company and how their branding strategy might have gone too far.
After analysing the case, students should be able to recognize branding decisions importance and impact. They should also understand that PLBs’ architecture has become more complex
and needs to be as carefully managed as it is in MBs.As marcas da distribuição (MD) têm-se tornado cada vez mais sofisticadas, representando uma ameaça para as grandes marcas da produção (MP). Esta dissertação tem como objetivo evidenciar a importância das estratégias de branding e como estas são capazes de impactar a perceção dos consumidores e a quota das MD na oferta de um retalhista. Existem vários estudos relativamente a este tema no retalho alimentar. No entanto, o seu estudo no mercado de artigos desportivos é escasso, apesar de ter características peculiares onde o branding tem uma grande relevância. Para ilustrar este tema, é desenvolvido o caso de estudo da Decathlon. Um retalhista que passou da adoção de uma estratégia de marca única para um portfólio de marcas especializadas, intituladas “marcas paixão”. O caso destaca os desafios enfrentados por esta empresa aquando o uso da estratégia Umbrella. O rebranding foi essencial para construir uma panóplia de marcas inovadoras e para aumentar a quota de MD do grupo. A Decathlon é um exemplo notável de uma empresa de sucesso que não usa a tradicional segmentação em três-níveis, mas que divide o portfólio em categorias especializadas. Finalmente, o caso revela o novo desafio enfrentado pela empresa e como provavelmente a sua estratégia de branding terá ido longe demais. Após a análise do caso, os estudantes devem ser capazes de reconhecer a importância das decisões de branding e o seu impacto. Devem também entender que a arquitetura das MD é cada vez mais complexa e que tem que ser gerida tal como numa MP.