Academic literature on the topic 'Decision Style Inventory'

Objective. Research testing the concept of decision-making styles in specific contexts such as health care–related choices is missing. Therefore, we examine the contextuality of Scott and Bruce’s (1995) General Decision-Making Style Inventory with respect to patient choice situations. Methods. Scott and Bruce’s scale was adapted for use as a patient decision-making style inventory. In total, 388 German patients who underwent elective joint surgery responded to a questionnaire about their provider choice. Confirmatory factor analyses within 2 independent samples assessed factorial structure, reliability, and validity of the scale. Results. The final 4-dimensional, 13-item patient decision-making style inventory showed satisfactory psychometric properties. Data analyses supported reliability and construct validity. Besides the intuitive, dependent, and avoidant style, a new subdimension, called ‘‘comparative’’ decision-making style, emerged that originated from the rational dimension of the general model. Conclusions. This research provides evidence for the contextuality of decision-making style to specific choice situations. Using a limited set of indicators, this report proposes the patient decision-making style inventory as valid and feasible tool to assess patients’ decision propensities.

The foundation for this study is based on prior research (Sproles & Sproles, 1990) that determined that learning styles are significantly related to consumer decision-making styles. Decision making involves a process of cognitive learning. Since the study was published, other studies have investigated these consumer decision-making styles. However, no additional studies have further investigated the relationship between learning styles and consumer decision-making styles for college students, especially first-year, first semester college students. Numerous studies have documented that students enter college as consumers but may lack basic knowledge and skills to make consumer decisions and avoid potential debt. The focus of the current study was to determine whether a relationship exists between beginning college studentsâ self-reported mind styles, consumer decision-making styles, and shopping habits. To investigate this relationship, a purposive sample was targeted consisting of first-year, first semester college students. Three instruments were administered: the Gregorc Style Delineator, the Consumer Styles Inventory, and a Demographic Survey. A Chi-Square Test of Independence showed that there is a significant relationship between gender and self-reported shopping habits. Females tend to self-report purchases of clothing more frequently than males. Males tend to self-report purchases of food away from home and gas/auto expenses more frequently than females. No significant relationship was found between studentsâ perception of family income and self-reported shopping habits, suggesting that these students purchase consumer goods frequently regardless of their perceived family income. A Chi-Square Test of Independence also revealed a significant relationship between gender and self-reported, dominant, Gregorc mind styles. Females were more likely than males to self-report their dominant mind styles as Abstract Random. Males were more likely than females to self-report their dominant mind style as Concrete Random. Although the current studyâ s results did not support multiple consumer decision-making styles from previous studies using the Consumer Styles Inventory, an exploratory factor analysis revealed one, overall consumer decision-making style, Recreational/Hedonistic. A Mann-Whitney Rank Sum Test showed that there is a significant relationship between gender and the Recreational/Hedonistic consumer decision-making style. Females tend to be more recreational shoppers than males. A summary, discussion of the results, and recommendations for further research, practice, policy, and families are proposed.<br>Ph. D.

Submitted by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:34:41Z No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5)<br>Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:35:00Z (GMT) No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5)<br>Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:35:09Z (GMT) No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5)<br>Made available in DSpace on 2013-08-01T13:35:20Z (GMT). No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5) Previous issue date: 2009<br>The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To make the research possible, a survey was used as a method of data collection. It relates Hofstede’s cultural classification typology with Sproles and Kendall’s consumer style inventory (CSI). The multivariate analysis of variance (MANOVA) results indicate six decision-making styles together with other consumer behavioral characteristics that can be used to distinguish and profile consumers who purchase cell phones. Empirical findings reveal that among Americans, Brazilians, and Japanese; Americans are the most quality conscious, brand conscious, innovative, and hedonistic shoppers; Brazilians are the most loyal, and Japanese, the most confused by overchoice consumers. Conceptual contributions and managerial implications are discussed.

A indicação geográfica de vinhos possibilita a segmentação de mercados a partir da valorização das características do seu local de origem, o que lhes atribui uma identidade própria, além de distingui-los em relação aos seus similares disponíveis no mercado. Nesse sentido, o objetivo geral desta tese foi avaliar fatores relacionados à percepção de qualidade de consumidores de vinhos com indicação geográfica (IG) e seus estilos de tomada de decisão de compra. Para isso, são apresentados quatro estudos: o primeiro visou à compreensão das variáveis que interferem na decisão de compra dos consumidores de vinhos com indicação geográfica ou com atributos regionais. O segundo estudo foi voltado à identificação dos aspectos que são relacionados à percepção de qualidade e quais características estão associadas aos vinhos com indicação geográfica por consumidores. O terceiro estudo avaliou a escala CSI (Consumer Style Inventory) adaptada para alimentos por Cankurt et al. (2013), investigando os estilos de tomada de decisão de consumidores de vinhos com IG no Brasil. O quarto estudo buscou a identificação de grupos específicos de consumidores formados a partir de sete estilos selecionados no modelo de Cankurt et al. (2013), bem como verificar sua relação com algumas características associadas à percepção de qualidade de consumidores de vinhos com indicação geográfica. A abordagem metodológica apresenta, inicialmente, uma revisão sistemática da literatura voltada ao tema em periódicos internacionais nos portais ISI Web of Science, Scopus e Science Direct, além de um levantamento aprofundado em teses, dissertações, periódicos nacionais e internacionais. Foi realizada, a seguir, uma Survey com os 2.621 participantes do Circuito Nacional de degustação do Instituto Brasileiro do Vinho no ano de 2014. Para a análise dos dados, foram utilizadas análises de estatísticas descritivas (médias e frequências), testes de análise de variância - ANOVA, teste de comparações múltiplas DMS, Dunnet T3 ao nível de significância de 5% e teste de comparação Mann-Whitney, assim como análise fatorial exploratória e confirmatória, análise de clusters, análise discriminante e análise de variância - ANOVA dos clusters. Os resultados demonstram que os consumidores de vinhos com indicação geográfica ou com atributos regionais vêm valorizando a qualidade sensorial, tipicidade e prestígio dos vinhos, proporcionando maior credibilidade aos produtos. Os consumidores que, habitualmente, adquirem vinhos com indicação geográfica, associam-na à qualidade do produto, reconhecendo os fatores intrínsecos como a qualidade da uva, o sabor e o aroma do vinho. Os fatores extrínsecos, como a região produtora e as características agroclimáticas, foram considerados atributos importantes nos vinhos com indicação geográfica. Os resultados apontam, ainda, boa confiabilidade e a validação de sete estilos de decisão entre os onze da escala avaliada para consumidores de vinhos com IG. A análise de clusters confirmou a formação de quatro grupos a partir dos sete estilos de decisão considerados inicialmente. Os consumidores que participaram desse estudo estão classificados no cluster constituído pelos estilos de decisão: Perfectionist, High-quality conscious; Habitual, brand-loyal e Local brand conscious, os quais são os que dão maior importância aos principais fatores associados à percepção de qualidade de vinhos com IG encontrados nesse estudo, que são: características próprias da região de origem (terroir); qualidade da matéria-prima (uvas); transmissão da cultura e história da região; características sensoriais dos vinhos e a tradição da vinícola.<br>A geographical indication of wines provides the market segmentation based on the value of the characteristics of their place of origin, which gives them an identity, and distinguish them in relation to their counterparts in the market. In this sense, the general objective of this thesis was to assess factors related to the quality perception of wine consumers with Geographical Indication (GI) and their purchase decision-making styles. To this end, four studies are presented: the first aimed at the understanding of the variables that influence the purchasing decisions of wines consumers with geographical indication or regional attributes. The second study was aimed to identify the aspects that are related to the quality perception and which characteristics are associated with wines with geographical indication for consumers. The third study assessed the CSI (Consumer Style Inventory) scale adapted to food by Cankurt et al. (2013), investigating the decision-making styles of wine consumers with GI in Brazil. The fourth study sought to identify specific consumer groups formed from seven selected styles based on Cankurt et al model. (2013), and to verify its relationship with some characteristics associated with the quality perception of wine consumers with a geographical indication. The methodological approach initially presents a systematic review of the literature focused on the topic in international journals in the ISI Web of Science, Scopus and Science Direct portals, in addition to a survey of national and international theses, dissertations, and journals. A Survey was made afterwards involving 2.621 participants in the National Tour tasting of Brazilian Institute of Wine in 2014. For data analysis, descriptive statistical analyzes were used (averages and frequencies), variance test analysis - ANOVA, multiple comparison test - DMS, Dunnet T3 at a significance level of 5% and Mann-Whitney comparison test, as well as exploratory and confirmatory factor analysis, cluster analysis, discriminant analysis and analysis of variance - ANOVA of clusters. The results show that consumers of wines with geographical indication or regional attributes have been valuing the sensory quality, typicality and prestige of wines, providing greater credibility to the products. Consumers that usually purchase wines with geographical indication, have been associated it to in product quality, recognizing the intrinsic factors such as the grape quality, flavor and aroma of the wine. Extrinsic factors, such as producing region and climatic characteristics have been considered important attributes in wines with geographical indication. The results also show good reliability and validation of seven decision styles among the eleven evaluated scale consumer of wine with the GI. Cluster analysis confirmed the formation of four groups from the seven decision styles considered initially. Consumers who participated in this study are classified as cluster consists of the decision styles: Perfectionist, High-quality conscious; Habitual, brand-loyal and Local brand conscious, which are those who give more importance to the main factors associated with perception of quality wines with GI found in this study, which are characteristics of the source region (terroir); quality of raw material (grape); transmission of culture and history of the area; sensory characteristics of the wines and the tradition of wine.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-22T12:41:30Z No. of bitstreams: 1 ANA PAULA TEIXEIRA BALDINI.pdf: 3710864 bytes, checksum: 138420c4029a61f1d93cdc63b5865011 (MD5)<br>Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-22T12:42:00Z (GMT) No. of bitstreams: 1 ANA PAULA TEIXEIRA BALDINI.pdf: 3710864 bytes, checksum: 138420c4029a61f1d93cdc63b5865011 (MD5)<br>Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-22T13:00:44Z (GMT) No. of bitstreams: 1 ANA PAULA TEIXEIRA BALDINI.pdf: 3710864 bytes, checksum: 138420c4029a61f1d93cdc63b5865011 (MD5)<br>Made available in DSpace on 2017-11-22T13:00:53Z (GMT). No. of bitstreams: 1 ANA PAULA TEIXEIRA BALDINI.pdf: 3710864 bytes, checksum: 138420c4029a61f1d93cdc63b5865011 (MD5) Previous issue date: 2017-03-22<br>Evaluate buying process from consumer behavior perspective is key to develop effective marketing strategies. Its importance grows as the involvement increases and decision process is perceived as riskier and more complex, especially in the search for information. In this scenario, this dissertation presents an involvement measurement for a specific category purchase: light commercial vehicles. The target is to present also the decision style that the consumer adopts in the buying process, through a scale that captures cognitive and emotional factors, known as Consumer Styles Inventory or CSI. It is also evaluated the importance of recommendations sources as they play an important role in this context, impacting not only the style adopted, but also the final choice. Therefore, it is presented four consumer clusters, according to the styles adopted. It was highlighted involvement and importance of recommendations source in the buying process for the four groups. These goals were achieved through a survey collected from 311 Brazilian buyers of light commercial vehicles. The results confirm the relationship between the constructs decision styles and involvement, as well identifies the most important recommendation sources on the buying process, according to the four clusters. Management implications are also presented based not only on the analysis and results from the survey but also in the experience of field interviews. Based on analysis and results, it is recommended improvements on the scale due low internal consistency of four CSI factors. Besides that, opportunities related to further exploratory studies and transversal analysis are presented as relevant for the light commercial vehicle buying process.<br>Avaliar o processo de compra sob a perspectiva do comportamento do consumidor é fundamental para traçar estratégias de marketing efetivas. A importância dessa compreensão cresce na medida em que aumenta o envolvimento na compra, ou seja, a decisão é percebida como mais arriscada e o processo, mais complexo, principalmente no tocante à busca de informações. Nesse sentido, essa dissertação apresenta o mensuramento do envolvimento em uma compra de categoria específica: veículos comerciais leves. Busca-se explicitar o estilo que o mesmo adota nesse processo de decisão, por meio de uma escala que captura fatores cognitivos e emocionais, conhecida como Consumer Styles Inventory, ou CSI. Sabe-se que as fontes de recomendações têm papel importante nesse processo, impactando não somente o estilo adotado, mas também a escolha final. Assim, adicionalmente associou-se os estilos do consumidor, ao envolvimento e às fontes de recomendações importantes no processo de compra. Esses objetivos foram atingidos por meio de pesquisa quantitativa com uma amostra de 311 respondentes brasileiros consumidores de veículos comerciais leves, que gerou quatro grupos distintos de consumidores. Os resultados confirmaram o relacionamento entre os construtos estilos decisórios e envolvimento, bem como identificaram as fontes de informação mais importantes no processo de compra, apresentando-os de maneira segmentada. A aplicabilidade gerencial da dissertação é discorrida, a partir da pesquisa quantitativa, bem como a partir da experiência de entrevistas presenciais. Baseando-se nas análises e resultados, sugerem-se melhorias da escala para a categoria de produto, devido a baixa consistência interna de quatro fatores do CSI. Além disso, oportunidades relacionadas a estudos exploratórios e transversais são apresentados como relevantes para o contexto de compra de veículos comerciais leves.

A prática de desporto tem aumentado significativamente em Portugal, motivado por uma crescente consciencialização de um estilo de vida saudável. A associação da moda aos produtos de desporto tem resultado numa maior oferta e também num maior interesse dos consumidores na aquisição deste tipo de artigos, quer seja para prática desportiva quer seja como complemento de um estilo. Os consumidores são cada vez mais exigentes e não reagem ativamente a promoções despersonalizadas, pois são constantemente inundados por informação e campanhas. É fundamental que as empresas conheçam os seus consumidores e direcionem as suas estratégias para as suas preferências. Para tal, é necessário traçar um perfil dos consumidores portugueses e perceber os seus comportamentos de consumo. A escala PSISP- Purchaser Style Inventory for Sport Products (S. Bae et al., 2009) foi aplicada num questionário distribuído através das redes sociais e obtiveram-se 786 observações de consumidores portugueses de produtos de desporto. Os dados foram analisados em SPSS, para a comparação entre grupos foi utilizada a one-way ANOVA e para a formação de clusters foi o escolhido método de Ward. Observam-se diferenças significativas nesta população em termos de género, idades, estado civil, região de habitação e frequência de atividade física. É possível ainda definir 6 segmentos de comportamentos homogéneos de consumo de produtos de desporto. Este estudo possibilita que as empresas identifiquem os perfis dos seus consumidores e definam estratégias de marketing orientadas e adaptadas às suas características.<br>The practice of sport has been increasing substantially in Portugal, motivated by the awareness of a healthy lifestyle. The combination of fashion to sport products, has result in more supply and greater interest in buying this type of goods, whether for sports or as a fashion style complement. The consumers are even more demanding, and they don’t actively react to depersonalized offers, as they are constantly overwhelmed with information and promotions. It is crucial that the companies know their consumers and focus their strategies to the consumer’s preferences. To do so, it is necessary to draw a profile of the portuguese consumers and understand their consumer behaviours. The PSISP- Purchaser Style Inventory for Sport Products (S. Bae et al., 2009) was employed in a survey shared on social networks and 786 observations were obtained from Portuguese consumers of sport products. The data was analyzed in SPSS, one-way ANOVA was used to compare between groups and Ward method was chosen to develop clusters. Significant differences are observed in this population in gender, age, marital status, region and frequency of sports practice. It is also possible to determine 6 homogeneous segments in terms of consuming behaviour of sport products. This study enables companies to identify the profile of their consumers and define marketing strategies directed and adapted to their characteristics.

O interesse nos mercados e na forma como os indivíduos se comportam como consumidores de produtos e serviços tem aumentado. Desta forma a psicologia do consumo procura entender o porquê e como os indivíduos ou grupos se envolvem em actividades de consumo e como estas os afectam. Foca-se nos processos cognitivos e nos comportamentos que ocorrem quando os indivíduos compram ou usam produtos e serviços. Sendo uma área interdisciplinar, combina teorias e métodos de investigação de áreas como a Psicologia, Marketing, Publicidade, Economia, Sociologia e Antropologia tornando-se importante o estudo do comportamento dos consumidores, mais concretamente os seus estilos de tomada de decisão, pelo facto de desempenharem um papel fundamental na sua vida. Estes estilos podem ser mensurados através do Consumers Styles Inventory (CSI), instrumento desenvolvido por Sproles e Kendall (1986) para identificar o estilo de tomada de decisão do consumidor contendo oito estilos de decisão: Consumidor Perfeccionista ou Consciente da Qualidade; Consumidor Consciente da Marca e do Preço Justo pela Qualidade; Consumidor Orientado pela Moda e pela Novidade; Consumidor Recreativo e Hedonista; Consumidor Consciente do Preço e do Valor; Consumidor Impulsivo e Descuidado; Consumidor Confuso; Consumidor Habitual e Leal à Marca. Assim, o estudo visa a adaptação do Consumers Styles Inventory no contexto português, baseado numa amostra com 229 participantes entre os 16 e 79 anos. Tendo sido confirmados seis dos oito factores propostos no estudo original, capazes de explicar 56,54% da variância. A análise destes estilos fornece aos profissionais interessados no estudo do comportamento do consumidor as orientações e padrões dos consumidores no momento da compra, podendo auxiliar os consumidores a compreenderem o seu estilo de compra e a permitir que façam decisões melhores. Do ponto de vista organizacional a informação obtida sobre estes estilos pode auxiliar na segmentação de mercado, colaborando na identificação e na criação de perfis de consumidores distintos. Estes estilos de consumo podem ainda ser utilizados, particularmente pelas organizações multinacionais, na concepção de mensagens publicitárias e no tipo de comunicação utilizada em diferentes países/culturas.<br>The interest in the markets and how individuals behave as consumers of products and services has increased. Thus consumer psychology seeks to understand why and how individuals and groups engage in activities of consumption and how these affect them. It focuses on cognitive processes and behaviors that occur when individuals purchase or use products and services. Being an interdisciplinary field, it combines theories and methods of research areas such as Psychology, Marketing, Advertising, Economics, Sociology and Anthropology becoming important to study consumer behavior, specifically the decision making styles, because they play an important a role in consumer’s life. These styles can be measured by Consumers Styles Inventory (CSI), an instrument developed by Sproles and Kendall (1986) to identify the decision making styles, assessing eight consumer decision styles: Perfectionism, High-Quality Conscious Consumer; Brand Conscious, “Price Equals Quality” Consumer; Novelty-Fashion Conscious Consumer; Recreational, Hedonistic Consumer; Price Conscious, “Value for Money” Consumer; Impulsive, Careless Consumer; Confused by Overchoice Consumer; Habitual, Brand-Loyal Consumer; Thus, the study seeks to adapt Consumers Styles Inventory within the Portuguese context, based on a sample of 229 participants aged between 16 and 79. Six of the eight factors proposed in the original study were confirmed, explaining 56,540% of the variance. The analysis of these styles provides professionals interested in the study of consumer behavior guidelines and patterns of consumers at the time of purchase and can help consumers understand their buying style and allow them to make better decisions. From an organizational point of view the obtained information about these styles can assist in market segmentation, helping on identifying and profiling distinct consumers. These styles of consumption may also be used, particularly by multinational organizations in the design of advertising messages and the type of communication used in different countries / cultures.

A presente dissertação pretende investigar o comportamento das gerações Y e Z portuguesas relativamente ao consumo de produtos de roupa desportiva. Para o efeito, recorreu-se à ferramenta de Sproles e Kendall (1986) “Consumer Styles Inventory” (CSI), o que resultou em 9 grupos distintos: Consumidor atento à moda e às novidades, Consumidor perfecionista, consciente da qualidade, consumidor confuso pela oferta excessiva, Consumidor consciente da marca e do preço como indicadores de qualidade, Consumidor recreativo e hedónico, Consumidor impulsivo, Consumidor economizador de tempo gasto durante uma compra, Consumidor leal à marca e Consumidor atento e consciente do preço, que explicam 61,498% da variância total. Foram encontradas diferenças estatisticamente significativas entre géneros nas dimensões “Consumidor recreativo e hedónico”, “Consumidor economizador de tempo gasto numa compra” e “Consumidor atento e consciente do preço” sugerindo que o estilo de compra das mulheres poderá ser diferente dos indivíduos do género masculino. Foi também realizado um focus group de modo a entender melhor as perspetivas e opiniões do público em causa relativamente à compra de roupa desportiva.<br>This dissertation intends to investigate the behavior of the Portuguese generations Y and Z regarding their consumption of sportswear products. To that end, Sproles and Kendall’s (1986) "Consumer Styles Inventory" (CSI) has been applied, which resulted in 9 distinct groups: Novelty-Fashion conscious consumer, Perfectionism, High-Quality conscious consumer, Confused by Overchoice consumer, Brand conscious consumer, Recreational-Hedonic consumer, Impulsive consumer, Time-saving consumer, Brand-loyal consumer and Time and Price conscious consumer, explaining 61.498% of the total variance. Statistically significant differences were found between genders in the dimensions "Recreational and hedonic consumer", "Time saver consumer" and "Cost conscious consumer" suggesting that women's buying style may be different from males. A focus group was also conducted to better understand the public's views and opinions on the purchase of sportswear.<br>Mestrado em Gestão