Academic literature on the topic 'Degree of intangibility'

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Journal articles on the topic "Degree of intangibility"

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Lopes, Fernanda Cristina, and Luciana Carvalho. "Intangible assets and business performance in Latin America." RAUSP Management Journal 56, no. 4 (2021): 408–24. http://dx.doi.org/10.1108/rausp-02-2020-0024.

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Purpose The intangible assets of a company have been presented by national and international surveys as a resource to influence the creation of value and the increase in organizational performance. In view of this, this study aims to analyze the relationship between intangibility and the performance of companies in Latin America. Design/methodology/approach For this purpose, multiple regression with panel data was used and three perspectives for measuring intangible resources were defined: representativeness of the intangible asset, accounting measure for measuring the intangible, degree of in
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Ferla, Rafael, Suzana Habitzreuter Muller, and Roberto Carlos Klann. "Influência dos ativos intangíveis no desempenho econômico de empresas latino-americanas." Brazilian Review of Finance 17, no. 1 (2019): 35. http://dx.doi.org/10.12660/rbfin.v17n1.2019.63869.

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<p>This study aims to verify the influence of intangible assets on the economic performance of Latin American companies, using descriptive, documentary, and quantitative methods. The study sample consists of 543 Argentine, Brazilian, Chilean and Mexican companies, listed on their respective countries’ stock exchanges. Data from the period from 2010 to 2014 were collected from Thomson’s database in December 2015, and reviewed using panel data regression. The results suggest the influence of the degree of intangibility on the companies’ performance, with the strongest evidence observed in
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Vasconcelos, Alessandra Carvalho de, Rosângela Felix dos Santos, Márcia Martins Mendes De Luca, and Jacqueline Veneroso Alves Da Cunha. "LONGITUDINAL STUDY OF THE DEGREE OF INTANGIBILITY OF THE LARGEST BANKS IN BRAZIL." Revista de Contabilidade e Organizações 7, no. 19 (2013): 40. http://dx.doi.org/10.11606/rco.v7i19.55516.

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Martins, Maria Manuela, and Ilídio Tomás Lopes. "Intellectual Capital and Profitability: A Firm Value Approach in the European Companies." Verslas: teorija ir praktika 17, no. 3 (2016): 234–42. http://dx.doi.org/10.3846/btp.2016.673.

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Intangibles are, at a knowledge-based economy, the most important resources, driving companies towards systematic and sometimes unexpected returns. This paper follows a positivist approach and aims to investigate the association between the degree of intangibility, value of firms and their profitability. Based on the 500 largest European companies, rated by Financial Times, the most relevant insights emerge from the association between firms’ knowledge intensity level and its degree of profitability. These insights consolidate the evidences that immaterial resources act as drivers of future be
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Martins, Maria Manuela, and Ilídio Tomás Lopes. "Intellectual Capital and Profitability: A Firm Value Approach in the European Companies." Business: Theory and Practice 17, no. (3) (2016): 234–42. https://doi.org/10.3846/btp.2016.673.

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Intangibles are, at a knowledge-based economy, the most important resources, driving companies towards systematic and sometimes unexpected returns. This paper follows a positivist approach and aims to investigate the association between the degree of intangibility, value of firms and their profitability. Based on the 500 largest European companies, rated by Financial Times, the most relevant insights emerge from the association between firms' knowledge intensity level and its degree of profitability. These insights consolidate the evidences that immaterial resources act as drivers of future be
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Shimmura, Takeshi, Syuichi Oura, Kenji Arai, et al. "Multiproduct Traditional Japanese Cuisine Restaurant Improves Labor Productivity by Changing Cooking Processes According to Service Product Characteristics." International Journal of Automation Technology 12, no. 4 (2018): 449–58. http://dx.doi.org/10.20965/ijat.2018.p0449.

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This study introduces three cooking process improvements for a multiproduct traditional Japanese cuisine restaurant to improve labor productivity and to assess relations between offered process changes and service product characteristics. Restaurant productivity is the lowest among service industries because restaurants are labor-intensive. Therefore, the industry is affected by service product characteristics. Combining line and cell cooking systems, batch cooking using partial freezers, and combining built-to-order and built-to-plan cooking are introduced into actual multiproduct traditional
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Diaconu, Bianca-Georgiana. "Theoretical Aspects Related to Banking Marketing." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2025): 14–18. https://doi.org/10.70594/brand/11.1/2.

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<strong>Abstract</strong> The financial-banking sector is continuously evolving due to intense competition, making marketing a crucial element for financial institutions. This paper explores the role of marketing in banking institutions, emphasizing the need for a customer-oriented approach. It examines the key characteristics of banking services, including intangibility, inseparability, perishability, variability, and the high degree of imitation. Additionally, the paper discusses the financial marketing mix, detailing its components: product, price, promotion, placement, personnel, processes
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Diaconu, Bianca Georgiana. "Theoretical Aspects Related to Banking Marketing." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2020): 14. https://doi.org/10.70594/brand/11.1/2.

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&lt;span id="docs-internal-guid-b5ae8bca-7fff-d93f-5c44-68a4e17c3295"&gt;&lt;span&gt;The financial-banking sector is continuously evolving due to intense competition, making marketing a crucial element for financial institutions. This paper explores the role of marketing in banking institutions, emphasizing the need for a customer-oriented approach. It examines the key characteristics of banking services, including intangibility, inseparability, perishability, variability, and the high degree of imitation. Additionally, the paper discusses the financial marketing mix, detailing its components:
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Won, June, and J. Lucy Lee. "The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements." International Journal of Sport Communication 15, no. 1 (2022): 43–52. http://dx.doi.org/10.1123/ijsc.2021-0074.

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The purpose of this study was to: (a) investigate the actual positions in digital communications; (b) assess the relationship between position-congruity among intended positions (i.e., how a firm desires to be perceived by consumers), actual brand positions, and perceived brand positions (i.e., the perceptions that customers have in their minds); and (c) understand the role of actual positioning (AP) in the positioning process. Multiple methods (one-on-one and focus group interviews, content analysis) were applied to analyze positions. Brand managers, golf consumers, and digital advertisements
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Alhussami, Dr Abdulmalik M., and Dr Abdulmalek H. A. Hazbar. "Mediating the Organizational Commitment in the Relationship between Employees Treatment and Organizational Citizenship Behavior in Travel and Tourism Industry: A Theoretical Construct”." June-July 2023, no. 34 (June 9, 2023): 11–22. http://dx.doi.org/10.55529/jsrth.34.11.22.

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The well treatment of employees is inevitable and more particularly in travel and tourism which is people business and humanitarian phenomenon that requires humanitarian touch. In the same vein, Sir Richard Branson quotes “Train people well enough so they can leave, treat them well enough so they don’t want to”. When an organization treats its employees well and fairly they will be more productive and loyal employees who will be more able to treat customer well and will have commitment towards the organization that will be reflected in less turnover and absenteeism. When the organization treat
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Books on the topic "Degree of intangibility"

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Munro, James. Emissions Trading Schemes under International Economic Law. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198828709.001.0001.

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This book assesses whether—and how—emissions trading schemes are subject to international economic law. Through an analysis of trade and investment treaties and related jurisprudence, it argues that the objects of trade in these schemes, namely carbon units (also known as emissions permits or carbon credits), are capable of being legally characterized as ‘goods’, ‘services’, ‘financial services’, and ‘investments’ under international economic law. The sui generis properties of carbon units—such as their intangibility, their degree of permanence, their relationship to an economic activity perfo
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Book chapters on the topic "Degree of intangibility"

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Lee, Kiefer, and Steve Carter. "Global Services Marketing." In Global Marketing Management. Oxford University Press, 2012. http://dx.doi.org/10.1093/hebz/9780199609703.003.0012.

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This chapter looks into global services marketing. It highlights the importance of services in the global economy. The chapter lists the drivers for growth in cross-border services such as deregulation and liberalization of trade in services. It defines cross-border services and places them in the context of the degree of intangibility, consumer-producer interaction, and multi-variant classification systems. Moreover, the chapter argues that intangibility, heterogeneity, inseparability, and perishability are the challenges of marketing services internationally. The chapter discusses strategic
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Rogelj, Janez, Štefan Bojnec, and Klavdij Logožar. "Characteristics of Services and Interdependency between Export and Innovation Intensity in the Sector of the Business Services." In Contemporary Issues in International Economics. Institute for Local Self-Government Maribor, 2021. http://dx.doi.org/10.4335/2021.9.5.

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In this chapter, we study services and their unique characteristics. We focus on characteristics of services, such as intangibility, immateriality; invisibility; perishability; temporary existence, sensitivity on time; non storability; inseparability; lack of inventory; sensibility of quality control; high degree of risk or difficulty in experimentation; no return possibility at un-satisfaction; customisation requirements; different distribution channels; and no rivalry. We also analyse the relations between exports, investments in development and innovation activities of Slovene business serv
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Conference papers on the topic "Degree of intangibility"

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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool soluti
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