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Dissertations / Theses on the topic 'Destination event management'

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1

Žáková, Andrea. "Tvorba aplikace pro podporu destination event managementu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358846.

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This master thesis is a follow-up to my bachelor thesis which deals with analysis and design of web application for a company Wedding in Prague Inc. Area of interest for this master thesis is a review of analysis and design of application and its implementation. The main aim of the thesis is to create an online wedding application for this company that organizes and plans weddings. The applications purpose is to provide an optimal informatics support for priority processes of the company. To achieve the aim, it was necessary to review analysis of the application including a review of requireme
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2

Godlewska, Marta. "EVENT PLANNERS' RATINGS OF DESTINATION SELECTION VARIABLES: A COMPARISON BETWEEN MEMBERS OF THREE PROFESSIONAL ASSOCIATION G." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3093.

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Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selec
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Oliva, Radek. "Aplikace pro tvorbu kalkulací, nabídek a smluv v oblasti destination event managementu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358845.

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The aim of this master thesis is to develop an application for creating calculations and offers to potential customers and to develop an application for managing Gantt charts. These applications will be in future used for implementation to the information system of Wedding in Prague Inc. company. Along with the development of applications author of this thesis aims to design, create and implement a fully functional database to support the applications. Before the development of the applications the revision of the submitters demands and the revision of previously designed interface are made. I
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Bavykina, Alina. "Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-444491.

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Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. In this regard, local collaboration is deemed to be crucial for facilitating development in spatially remote areas, where social context plays an important role in formation of entrepreneurial networks. By using the case of a local community festival Aldrei fór ég suður (AFS) in Ísafjörður, Iceland, I investigate relationship bet
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Manners, Bianca. "The critical success factors for managing the visitor experience at a major musical event / Bianca Manners." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8440.

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With numerous artists coming to South Africa, the event industry is becoming congested with competition. This makes the production of a memorable visitor experience to events particularly challenging for the management of the event. Various aspects are required to occur when managing an event, and these contribute to the success and memorable experience of visitors. These aspects can either be controlled or uncontrolled by management. To ensure a successful event and memorable experience for visitors, event managers have to consider all of the various aspects that can be controlled within the
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Horan, Patrick. "Developing an effectiveness evaluation framework for destination management systems." Thesis, Queen Margaret University, 2010. https://eresearch.qmu.ac.uk/handle/20.500.12289/7324.

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The ever-increasing use of the Web as a channel of distribution within the tourism industry naturally leads to a situation where its effectiveness needs to be examined and justified. While there is a growing realisation of the need to assess the effectiveness of a Destination Management Systems (DMS) based websites, research into this area in the tourism domain has been quite limited and narrow in focus. This situation is further compounded by the fact that currently there is little in the way of appropriate models and techniques in place to manage a DMS based websites effectively and that the
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Igor, Stamenković. "Мулти-стејкхолдерски приступ ефективности организације догађаја као фактор успешности дестинацијског туристичког производа". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2014. https://www.cris.uns.ac.rs/record.jsf?recordId=86611&source=NDLTD&language=en.

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На глобалном, то  јест, планетарном нивоу  догађаји  уопште (фестивали, конгреси, конференције  и слично),  а посебно они са јаком  културном  компонентом (као што  су:  музички фестивали,  филмски, фолклорни фестивали,  разне манифестације  или  аниматорски  програми  и  тако  даље),  значајно  се бројчано  повећавају. Поред  тога што  унапређују  локални понос  у  култури,  стварају јак идентитет и имиџ локалне заједнице, то јест брендирају дес
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8

Muehlbauer, Magdalena. "Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-86386.

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Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. This is aggravated by the diverse perspectives on success by the many different stakeholders involved. A key stakeholders in large events are destination management/ marketing organization (DMO) of the host community. Rationale is the tremendous impact events have on the destination. Partic
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9

Miranda, Maria Inês Peres de. "Os eventos como contributo para a diferenciação de um destino turístico: o caso do programa Allgarve - os eventos de animação e música Pop." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4456.

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O sector dos eventos cresceu essencialmente a partir dos anos 90 e acompanhou directamente as mudanças e os novos paradigmas da indústria turística (Bowdin, McDonnell, Allen, Harris & O´ Tool, 2003). Perante um consumidor independente e activo que procura viver experiências que superem as suas expectativas, os eventos ganharam peso e tornaram-se num factor aceso da competição entre os destinos, podendo contribuir não só para atrair turistas, como também para os fidelizar. A gestão estratégica dos destinos, o turismo de eventos e os novos consumidores constituem os temas centrais da fase de rev
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Melo, Raquel Alexandra dos Santos Reis de. "O impacto do Euro 2004 na percepção da Marca Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2007. http://hdl.handle.net/10400.5/871.

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Mestrado em Marketing<br>Em pleno século XXI, os eventos estão a ter uma importância crescente ao nível Mundial, com os diversos países a competirem pela organização de Mega eventos. No ano de 1998 Portugal organizou a Expo 98 e em 2004 tivemos no nosso país um destacado mega evento mundial, o EURO 2004, bem como o Rock in Rio (evento musical). A importância económica, a escassez de estudos científicos realizados em Portugal sobre a organização de grandes eventos bem como sobre a percepção na Marca Portugal, justifica a necessidade de mais investigação nesta área. Foi desenvolvido um estudo qu
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Pimentel, Emanuelle de Melo. "Planeamento e gestão de megaeventos : desenvolvimento e aplicação de modelo para a eficácia do DMO e do destino." Doctoral thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/17300.

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Doutoramento em Turismo<br>A pesquisa desenvolvida neste trabalho insere-se na área da gestão de megaeventos. O megaevento é um evento de larga escala, sendo um evento especial, que alcança bilhões de pessoas devido ao grande interesse dos meios de comunicação. Este tipo de evento envolve milhares de espectadores e os investimentos são elevados. A oportunidade de melhorar a infraestrutura de acesso, o desenvolvimento do turismo, as instalações de desporto e o reconhecimento internacional, fazem com que exista uma forte concorrência entre os destinos para sediarem megaeventos. Por repres
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12

Vanja, Dragićević. "Војводина као дестинација пословног туризма". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2011. https://www.cris.uns.ac.rs/record.jsf?recordId=77531&source=NDLTD&language=en.

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Према Светском савету за путовања и туризам, пословни туризам представља један од најрентабилнијих и најуноснијих облика туризма на међународном туристичком тржишту. У стратешким документима релевантним за развој туризма на нивоу Републике Србије, као и на нивоу АП Војводине, пословни туризам је идентификован као један од приоритетних облика туризма, који на кратак рок може допринети бољем позиционирању дестинација на међународном туристичком тржишту и промовисању туристичке понуде. Упркос својим туристичким атрактивностима, традицији и могућностима за организовање пословних догађаја, Војводин
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13

MOCOVÁ, Kateřina. "Komparace produktů zážitkové turistiky na Šumavě a v Bavorském lese." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-50461.

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The thesis focuses on analysis of provided services in experience tourism in Šumava region and Bavarian forest. The thesis evaluates services, their width and depth, according to marketing survey. This analysis is followed by analysis of possible options to diversify tourist product offerings.
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14

Silva, Beatriz Estêvão. "Carnaval de Torres Vedras : uma questão de marca." Master's thesis, 2020. http://hdl.handle.net/10400.14/34326.

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As marcas e os eventos estão presentes na sociedade, de uma forma bastante evidente. Assiste-se a uma fusão entre ambos, marcas que criam eventos, eventos que se associam a marcas, mas existem eventos culturais que se podem tornar marcas? A presente dissertação pretende estudar o desenvolvimento de um evento cultural, a sua organização e a sua evolução para uma possível marca evento cultural, tendo como estudo de caso o Carnaval de Torres Vedras. Neste sentido, esta dissertação foca-se no estudo da evolução dos eventos culturais e na sua gestão enquanto marca. A metodologia utilizada p
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15

Pascoal, Joaquina Lisete Nunes. "Os megaeventos desportivos como estratégia de desenvolvimento e posicionamento de um destino turístico - O caso dos X Jogos Africanos - Maputo 2011." Master's thesis, 2016. http://hdl.handle.net/10400.26/18258.

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As mudanças que se verificam no mercado turístico internacional exigem a definição de estratégias capazes de dar respostas as questões de reestruturação socioeconómica, ambiental e cultural em zonas urbanas. Moçambique que procura desenvolver o turismo com o objetivo de atrair investimento, promover o crescimento económico e o bem-estar social dos seus cidadãos, procura colocar o país na rota dos grandes eventos desportivos a nível da região austral de África, do continente e do mundo em geral. As vantagens são a melhoria e expansão de infraestruturas turísticas, desportivas e socioeconómicas
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