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PINTORI, MORENA. "TOURISM DESTINATION MANAGEMENT: UN APPROCCIO MULTIDISCIPLINARE." Doctoral thesis, Università degli Studi di Cagliari, 2017. http://hdl.handle.net/11584/249621.
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The Tourism Destination Management field addressed tourism sector mainly from economic, environmental and political point of view but, an important 'change of regime' is taking place. Recently, we assist to a growing interest in so-called "hopeful tourism", an emerging, value-based paradigm, an innovative perspective, which uses new approaches to tourism discipline. An increasing number of "responsible tourism” researchers are now interested in making tourism knowledge geared towards ethical and global objectives, interpreting tourism as a catalyst capable of playing a central role in creating more sustainable world challenge and in promoting human dignity, rights and social justice.Tourist destination is seen as the unit of analysis suitable for this purpose. The themes developed emphasize important ethical, social and cultural aspects related to destinations. Given the multidisciplinary characteristic of tourism discipline, we adopts a holistic and socio-cultural approach by developing arguments through different perspectives combining humanistic values and scientific methods.
This study is composed by three papers whose titles are: 1) Value co-creation and territory. The Monumenti Aperti case study; 2) Managing destination accessibility using information technologies tools; 3) Branding tourism destination and cultural myths.
The first article aims to explore the issue of value co-creation, normally applied in enterprise sector, in the management of cultural attractions in a specific territory/destination. Using a case study, Monumenti Aperti event, we evaluate key aspects and emergent issue and factors that may foster local players to embrace the logic of value co-creation in destination management and development. It proposes and tests a first model able to describe the complexity of territorial value co-creation and to underline the relationships between identity, commitment, and value co-creation dimensions.
The second study point out as the acceptance of diversity and the pursuit of equity and inclusiveness are important parameters in evaluating good and sustainable local tourism governance. The goal is to provide a framework able to analyse the relations between sustainable tourism development, tourism accessibility for People with Disability (PwD) and Information Technology (IT), focusing on the role of I.T. to overcome accessibility issues. A combined methods was adopted (Authomatic method and User judgement) involving PwD in evaluating website accessibility. A sample based on tourism destinations websites who won Sustainable and Accessible European Awards, has been used. The criteria and tools are taken from the UNWTO recommendations and Web Content Accessibility Guidelines (WCAG) 2.0 to evaluate perception, discoverability, understanding and use capabilities dimensions. Results allow to better understand the way in which sustainable destinations deal with the issue of accessibility and to realize what prior fields and web tools destinations should implement to achieve global accessibility. The third article extend the research on destination branding processes and the influential role of residents on building brand destination identity and personality. The study aims to explore the role of residents in the construction of destination identity. We use the Sardinian myth of Janas, promoted through a movie. Applying qualitative methods, using in-depth interviews with the producers of the movie, we identified attributes and dimensions used in the second part of the study, which consists in employing projective techniques (word association, sentences completion and personalisation) with residents who saw the movie. Results allowed to deeply understand the link between brand identity, personality and community identity in the branding process and the effectiveness of the strategy used.
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Gie, Jannie Adriaan. "Destination management: critical success factors for Knysna as an international tourism destination." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1433.
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Tourism, as an industry, has a great impact on society and the environment. It adds to economic growth; and therefore, many governments try to enhance tourism because they realise the potential economic returns. Within each country, there are towns or cities that have great tourism potential. In South Africa, Knysna is a good example of a small town with great tourism potential. This study examines the critical success factors of tourism destination marketing for the town of Knysna. Most South Africans see Knysna as an ideal holiday destination, as it has the infrastructure and offerings to make tourists' holidays unforgettable. However, unfortunately, in recent times bad publicity has caused Knysna's image to be damaged. To improve the town's image and to add to its economic growth, tourism bodies and the community have had to work together to ensure that Knysna sustains its position in the national and international tourism markets. The best way to achieve this is through effective destination management and destination marketing. The aim of this study is to determine how effective destination management and destination marketing can lead to competitive growth and to enhancing a destination's position in the tourism industry, and also to providing a set of practical guidelines for the successful implementation of the destination marketing of the town of Knysna. A literature study was conducted to find out what the theory reveals about destination management and marketing. This was followed by an empirical survey; and this survey was conducted in Knysna in the Western Cape. The results of the survey were compared with the literature and tourism operators and managers can now use these as a point of departure to fill any gaps, thus leading to the optimal positioning of Knysna on the international tourism map.
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Cox, Natasha Hannah. "Destination Brand Governance: An Exploration of Destination Management Organisations’ and Operators’ Perspectives." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366090.
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This thesis explores Destination Management Organisations’ (DMOs) and operators’ role in destination branding. The thesis draws upon a resource-based view to explore how the combination of a destination’s key resources and capabilities (i.e. destination brand) create valuable destination experiences that are aligned to consumer needs and wants. In doing so, through a multi-stakeholder exploration of branding practices, this thesis builds on existing destination branding literature. As the broker of the destination’s resources, the DMO must balance the relationships with operators to establish a consistent destination experience through brand governance. Yet, destination brand governance is complex due to the heterogeneity of the organisations involved developing and delivering the brand. As such, balancing the relationships within the destination to establish brand buy-in is a challenge for DMOs. This thesis defines brand buy-in as the operators’ willingness to engage positively with the destination brand. The process requires the operators and DMOs to contribute resources together to achieve a consistent brand experience. Failure to do so weakens brand experience and negatively influences consumer loyalty. It is therefore vital that DMOs understand the dominant logic influencing operators’ destination branding goals to stimulate brand buy-in. The absence of empirical research exploring destination brands from an operator perspective and, in particular, ways to promote their buy-in prompt the need for this research. In doing so, ways for DMOs to balance operator relationships through governance mechanisms are revealedThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Princis, Justina, and Olmos Gabriela Lund. "Destination management Companies – Möte, produkt och kundrelationer." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-31137.
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Hristov, Dean. "Distributed leadership : lessons from destination management organisations." Thesis, Bournemouth University, 2017. http://eprints.bournemouth.ac.uk/29796/.
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Within a new funding and governance landscape, pooling knowledge and resources has become a fundamental prerequisite to ensuring the long-term sustainability of reshaped, yet financially-constrained Destination Management Organisations (DMOs), which face challenges to deliver value to their destinations and member organisations. Leadership and its distributed dimension, namely Distributed Leadership (DL) is a recent paradigm, which is gaining momentum in the domain of DMOs and destinations as a promising response to these challenges. The overarching aim of this study is to investigate how DMOs enact and practice DL and as such, serve as leadership networks in destinations following the organisational transformation of these DMOs within a new funding and governance landscape for DMOs and destinations in England. Three prominent domains from the broad organisational literature, namely DMOs and destinations, leadership and its distributed dimension, and Network theory and its practitioner tool SNA, both underpin and inform the cross-disciplinary approach embedded in this study. By adopting and adapting a recent organisational leadership framework (Hoppe & Reinelt, 2010), the underpinned study develops and puts into practice mixed- and multi-method- driven, three-phase methodological framework aimed at identifying the enactment and practice of DL in Destination Milton Keynes (DMK). The methodological framework fuses two strategic organisational literature domains, namely DL and SNA. Five core objectives contribute to addressing the overarching aim of this study, where the study first deconstructs and contextualises the shifting DMO concept, before defining the political and economic dimensions of its organisational context that influence change on a DMO level. The study then identifies an initial evidence of organisational change within the DMO in focus influenced by shifts in its organisational context, where the development and implementation of Destination Management Plans (DMPs) provide insights into the enactment of DL on a DMO level. The adopted Abductive approach to knowledge accumulation, which is founded on the continuous interplay between existing theoretical contributions and new empirical data, also supports the development of the DMO Leadership Cycle. Thirdly, after providing evidence of the enactment of DL through DMPs, the study investigates processes related to the practice of DL in DMK by adapting Hoppe and Reinelt’s (2010) framework for the evaluation of leadership development along with a number of structural and relational network properties. This results in the identification of six contrasting yet interconnected leader types within the organisation in focus. Building on this evidence of the enactment and practice of DL in DMK, the study formulates a response to key challenges to and opportunities for the enactment and practice of DL in DMK and reshaped DMOs in England through the perspective of both senior leaders representing DMO member organisations and policy-makers representing lead figures at Visit England. At last, driven by findings derived throughout the three phases of data collection, the study constructs a set of practitioner outputs, which may provide implications for DL practice in reshaped DMOs. Amongst these are guidelines for good leadership practice for reshaped DMOs to inform future leadership practice on a DMO level in the UK and the development of a methodological framework for the identification of DL in DMOs. Findings from this study build on the existing state of the literature on DMOs and destinations by constructing the DMO Leadership Cycle and its theoretical dimensions, the introduction of definitions of DMOs serving as leadership and DL networks in destinations, and building upon the leadership dimension of the DMO Leadership Cycle. Findings also build on the existing state of the DMO and destination leadership practice and the application of the DL paradigm in the context of DMOs and destinations in particular by shifting the focus from marketing and management to leadership and DL, the introduction of guidelines on good leadership practice for DMOs, constructing the DMO Leadership Cycle and its practitioner dimensions. Findings from this study build on the existing state of the literature on leadership and DL by introducing advances in the measurement of DL and the identification of DL behaviours and roles within networks. Findings also build on the existing state of leadership practice and the application of the DL paradigm in particular by providing practitioner insights on how leadership is distributed through an investigation in situ beyond traditional fields of application and across diverse organisations.
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QUAN, GUI. "DESTINATION IMAGE, RISK PERCEPTION AND THE UNITED STATES AS AN EDUCATIONAL DESTINATION FOR CHINESE COLLEGE STUDENTS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1384884511.
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Kocková, Jitka. "Destinační marketing a management." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17213.
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Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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Abdal-Fadeel, Marwa Magdy G. "Destination management systems : towards a holistic effectiveness evaluation." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:4715.
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This study aims to enhance the understanding of destination management system (DMS) effectiveness and its evaluation. Upon review of the literature, it was established that DMS effectiveness and its evaluation has not yet been researched adequately. Informed by an interpretive approach, this study contributes to research particularly by investigating what constitutes effectiveness and explores the aspects (factors and relationships) that need to be considered in a holistic DMS effectiveness evaluation. Based on a qualitative case study strategy, this study adopts a comprehensive approach that considers multiple stakeholder groups� perspectives. The research evidence is collected through a case-study of the Egyptian DMS experience (the Touregypt project). The Touregypt project gives insights to the understanding of three DMS cases that have not been researched before in DMS literature: first, an actual DMS application in a developing country; second, a public and private sector partnership experience; and third, a failed DMS experience (the system has failed in the course of this research).Prompted by the interpretive approach, this study tried to explore DMS effectiveness based on the perspectives, attitudes and experiences of the multiple stakeholder groups (Hesse-Biber and Leavy 2010). Accordingly, the empirical data was collected through a multi-method approach that includes interviews, observation, archival document analysis (including Touregypt forum analysis), and website analysis. Data has been analyzed guided by discourse analysis, complemented with the general inductive approach of Miles and Huberman (1994). Following an interpretive theory-building strategy, the analyzed data has been further interpreted in the light of prior theories of DMS and information systems research, particularly the Delone and MacLean IS effectiveness theory (1992, 2003, and 2004).The main contribution of this study to knowledge is a theory based model that enhances the understanding of DMS effectiveness evaluation. The suggested model identifies the aspects (factors and relationships) that need to be considered when evaluating the effectiveness of DMS. Also, the results of this study give insights to the understanding of DMS effectiveness by shedding light on what constitutes effectiveness and the possible relationship between such constructs.
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Mahlangu, Nosiphiwo. "Destination management organisational functions in advancing business tourism." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/65498.
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One of the sectors within the tourism industry which is considered to be large and continuously expanding is the business tourism sector, also known as MICE tourism (meetings, incentives, conferences and exhibitions). Countries and cities rely heavily on investment in infrastructure to support the development of this sector and to ensure sustained growth, many destinations use destination management organisations (DMOs) and convention bureaus to provide leadership. These organisations are also tasked to actively promote the destination for leisure travel and it is necessary to understand the distinct requirements that set business tourism development and promotion apart from leisure tourism. This study employed multi-method qualitative research to investigate the roles and functions that DMOs perform in order to develop business tourism in a destination. This included understanding the challenges faced within varied destinations. Data was collected through interviews with a sample of nine major DMOs at various levels and four major conference centres across South Africa. Strategic documents and website content was also analysed as supplement to the primary data. The study shows the importance of especially DMO stakeholder engagement, marketing, identification of opportunities to host business tourism events within the destination, as well as bidding support as the main roles and functions that need to be performed to ensure sustained growth of business tourism. A framework is presented depicting the interaction between DMOs at the national, regional and local levels, as well as with the various industry stakeholders.Dissertation (MCom)--University of Pretoria, 2017.
Tourism Management
MCom
Unrestricted
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BOLZICCO, Cristina. "Destination management e turismo religioso: il caso Medjugorje." Doctoral thesis, Università Politecnica delle Marche, 2013. http://hdl.handle.net/11566/242692.
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I notevoli cambiamenti avvenuti nel corso degli ultimi venti anni ed il contemporaneo sviluppo del concetto di Destinazione hanno reso evidente che per avere successo in campo turistico è necessario affrontarne le sfide con un approccio di tipo manageriale.
In particolare, il Turismo Religioso a metà strada tra sacro e profano ha assunto sempre maggior rilevanza tra le varie forme di mobilità,: nonostante i notevoli impatti sull’economia, il fenomeno non è stato ancora adeguatamente approfondito dalla letteratura economico-aziendale, soprattutto nazionale. L’obiettivo principale del presente lavoro è l’analisi della relazione tra Destination Management e Turismo Religioso, per evidenziarne peculiarità e profili gestionali.
Più in dettaglio, una parte significativa è stata dedicata al caso Medjugorje, meta di milioni di pellegrini, ed ai suoi risvolti rilevanti in termini di sostenibilità.The significant changes occurred over the past twenty years and the simultaneous development of the Destination concept have highlighted that if you want to be successful in the Tourism arena you need to face its challenges with a managerial approach. More in particular, Religious Tourism, halfway between the sacred and the profane, has become an increasingly important form of mobility,: despite significant potential impacts on the economy, the phenomenon has not yet been adequately dealt with in business management literature, especially in Italy . This work’s main goal is to analyze the relationship between Destination Management and Religious Tourism, as well as to highlight its peculiarities and management profiles. More specifically, a significant part of the work has been devoted to the Medjugorje case, now a destination for millions of pilgrims, and to its significant implications in terms of sustainability.
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Clemes, Frida. "Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.
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Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har men när det kommer till marknadsföringen av en destination vid kris ligger de lågt. Däremot marknadsför de destinationer i olika kanaler vanligtvis.What you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributaries channels.
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Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.
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The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative interviewwith the managing director of the tourist office in Östersund Camilla Olsson.
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Spyriadis, Thanasis. "Performance evaluation framework for destination management organisations : managers' perpectives." Thesis, Bournemouth University, 2014. http://eprints.bournemouth.ac.uk/21384/.
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This study aims to develop a performance evaluation framework for Destination Management Organisations (DMOs). Although tourism researchers (Ritchie and Crouch 2005; Pike 2005; Bornhorst et al. 2010; Morrison 2013; Pike and Page 2014) acknowledge that the organisational performance of a DMO is a key determinant of destination development and competitiveness, existing studies in this area are scarce. Therefore, the major contribution of this study is towards the advancement of knowledge and understanding of the construct of DMO effectiveness, and ultimately the development of a robust DMO performance evaluation framework (PEF). A stronger focus on evaluation of DMO effectiveness is particularly relevant in light of the recent public sector funding cuts in England that have significantly affected DMOs. The thesis is informed by a critical review of the existing tourism destination development and performance management literature. The discussion focuses on the strategic and operational roles of DMOs as key development agents within the contemporary context of destinations in England. Moreover, the study is informed by relevant performance management theories applied in wider private, public and non-profit organisational contexts. The principles of organisational effectiveness in this study are examined by a synthesis of multiple theoretical lenses: goal theory, stakeholder theory and competing values approach. Particular emphasis is placed on existing theory and practice of evaluating organisational effectiveness in the context of small and medium organisations, as well as development agencies, as they are pertinent to the organisational nature of DMOs. The study’s research design is underpinned by an interpretive social sciences paradigm and employs a qualitative methodology. A total of twenty semi-structured interviews were conducted with senior DMO managers across England. Emphasis is on identifying senior DMO managers’ perspectives on the concept of effectiveness and organisational performance. Furthermore, the interviews focus on exploring the key determinants of DMO performance evaluation. The thematic analysis and critical discussion of DMO managers’ views with the relevant literature has led to relevant conclusions that informed the performance evaluation framework as presented in the final chapter of the thesis. The theoretical contributions of the study include the identification of key performance perspectives that enable the comprehensive evaluation of operational effectiveness and strategic impact of DMOs. The findings of this study suggest that DMO effectiveness is defined by the organisation’s rationale for existence and non-profit strategic impetus, which includes supporting the visitor economy by means of strategic value creation and co-creation, strategic leadership for tourism development, and advancing the collaborative governance structures for tourism development. The study ascertains that several features of the specific destination context determine the complexity of destination development and ultimately the emphasis of DMOs in particular performance evaluation perspectives. Nevertheless, it was found that a holistic approach to DMO performance evaluation requires a focus on two key interrelated perspectives: outward-looking and internal. From an outward-looking perspective, DMO performance evaluation primarily focuses on the achievement of strategic tourism development results that the DMO creates or co-creates with its stakeholders. These strategic results (or value) is underpinned by the DMO’s rationale for existence, and is associated with its supporting and leadership role in four destination development areas: identifying the rationale for intervention; designing action plans for the strategic support of tourism; administering the implementation of destination development activity; and, monitoring the impact of development interventions. Internal performance perspectives focus on internal value creation within a DMO in terms of business planning and organisational capability. The former relates to evaluation of business objectives and functions, as well as structures and processes; while, the latter relates to evaluation of resources, skills and competences. Importantly, the interface between outward-looking and internal perspectives of DMO effectiveness is elusive, as internal and external stakeholders co-create value with various levels of contribution at different stages of the process of development. The study specifies the nature and mechanisms of value creation and co-creation across outward-looking and internal perspectives of DMO performance; therefore, it supports an advanced understanding of the dynamics that determine the elusiveness between DMO and destination success. The study has several practical applications for DMO managers and policy makers. The study can help DMO managers conduct systematic and robust performance evaluations of their organisation by combining both outward-looking and internal perspectives of DMO effectiveness. This can help them identify areas for improvement of economy, efficiency, capacity and effectiveness in achieving strategic and operational results. Ultimately, this can lead to improvements in return on investment for DMOs and their resource providers (e.g. funders). The study can help DMO managers and stakeholders determine each other’s contribution to the value creation and value co-creation in destination development activities. This can assist DMOs evaluate their added value or additionality in destination development initiatives, which in turn can support or clarify the rationale for the DMO’s existence. Moreover, the study supports improvements in destination development initiatives by promoting the need for DMO managers to work in partnership with stakeholders and advance unified theories of change and impact chain models for destination development. This way, DMO managers can improve effectiveness in monitoring and controlling the processes of project and programme implementation. The study also helps DMO managers identify gaps in skills and competences for performance monitoring and evaluation. Demonstrating commitment in developing performance evaluation capability, as well being able to demonstrate return on investment can be valuable for DMOs. It enables them to gain credibility, trust and legitimacy, which can lead to improved capacity to develop successful partnerships with key stakeholders. This is then particularly important in the contemporary context of DMOs in England, where they work as key partners within LEPs. In addition, it is valuable in times of scarce public sector funding as strengthening partnerships with key stakeholders can lead to opportunities for revenue generation. Finally, the study can enable policy makers to evaluate DMO performance and rationalise their existence and their roles in the context of sustainable destination development.
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Horan, Patrick. "Developing an effectiveness evaluation framework for destination management systems." Thesis, Queen Margaret University, 2010. https://eresearch.qmu.ac.uk/handle/20.500.12289/7324.
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The ever-increasing use of the Web as a channel of distribution within the tourism industry naturally leads to a situation where its effectiveness needs to be examined and justified. While there is a growing realisation of the need to assess the effectiveness of a Destination Management Systems (DMS) based websites, research into this area in the tourism domain has been quite limited and narrow in focus. This situation is further compounded by the fact that currently there is little in the way of appropriate models and techniques in place to manage a DMS based websites effectively and that there is a general lack of consensus when it comes to defining and understanding its standards and concepts. This thesis describes a methodology for the development and evaluation of a comprehensive set of weighted dimensions and criteria for measuring the effectiveness of DMS based websites. Ultimately, from a DMS perspective, website effectiveness depends on how well a website performs with respect to the related business goals. The scope of the research was limited to assessing the impact of DMS effectiveness on the accommodation sector. This research began by employing a Delphi study to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the effectiveness of a DMS. The Delphi study successfully identified a total of 12 dimensions and 105 criteria required to assess DMS based websites effectiveness. These components were incorporated into a comprehensive evaluation framework applied specifically to evaluate the effectiveness of a DMS based websites using a diverse range of approaches and perspectives. The evaluation phase of the research took place over an eight month period and concentrated on testing this framework using VisitScotland.com as a test bed. The outcomes from the evaluation phase successfully demonstrated that the framework provides DMS management with a comprehensive method to measure and manage the effectiveness of their Web presence by not only identifying areas of the website and website strategy that needed attention but also by providing advice and suggestions on how to improve these areas.
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Bertocchi, Dario <1987>. "Mobile application come interfaccia di un destination management system." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2318.
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Analisi della situazione attuale del mobile tourism,con particolare attenzione alle fasi dell'esperienza turistica, proponendo come interfaccia di un destination management system una applicazione per smartphone in ambito turistico.
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Tang, Tricia. "A comparative analysis of college student spring break destinations an empirical study of tourism destination attributes." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/626.
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The tourism industry has become one of the fastest growing sectors in the world's economy, contributing 9.1% of world GDP and more than 260 million jobs worldwide (World Travel & Tourism Council, 2011). The U.S college student market has emerged as major segment within this sector, generating approximately $15 billion on annual domestic and international travel. Among the various travel patterns of college students, they are most highly motivated for spring break travel, with more than two million students traveling per season (Bai et al., 2004; Borgerding, 2001; Reynolds, 2004). This research, through surveying college students majoring in hospitality and tourism management, analyzed the significance of college student perceptions of key spring break destination attributes. A total of 281 usable responses were subjected to the Principal Component Analysis that generated six dimensions: Breaking Away, Sun and Beach, Safety and Hygiene, Psychological Distance, Price and Value, and Social Exploration, comprised of 24 key attributes that influence a college spring breaker's destination selection decision. An Importance-Performance Analysis (Martilla & James, 1977) was conducted based on the respondents' assessment of attributes on five of the six dimensions. The results of the IPA allowed comparison of the top four most visited destinations identified by the respondents: Daytona Beach, South Beach Miami, Panama City Beach, and Clearwater Beach/Tampa. The study findings may provide valuable implications for destination service providers to improve their destination's appeal in this highly competitive and lucrative market. Future research on college spring break groups located in different geographic locations within the country is highly encouraged to better understand the general characteristics of this market.B.S.
Bachelors
Rosen College of Hospitality Management
Hospitality Management
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Perničková, Vendula. "Aplikace destinačního managementu na území Berounska." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162488.
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The thesis deals with the application of destination management in the area of Beroun which is located in the Central Bohemia Region. Nowadays there is no organization of destination management which operates and promotes this area. The aim of this thesis is to analyse the area and mainly to create an organization of destination management which would deal with the tourism development in the area of Beroun. Next aim of this thesis is to set up the advertising strategy.
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Githiri, Duncan. "Airline revenue management performance measurement of South African Airways origin-destination revenue management." Thesis, Rhodes University, 2017. http://hdl.handle.net/10962/59188.
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Revenue Management (RM) in the airline industry is the practise of selling fixed capacity as a service over a finite time horizon. The market is characterised by the customers’ willingness to pay different prices for the service. This creates the opportunity to target different customer segments and use price differential to attain the optimal passenger fare mix to maximise revenue. The aim is to maximise revenue and an airline can expect revenue increase of between 3 to 7 percent with the successful implementation of a Revenue Management system. The question of whether the revenue increase can be attributed to the RMS is crucial in determining its level of success and validating the optimisation strategy applied (Rannou and Melli, 2003). South African Airways (SAA) migration from Leg-based optimisation to Origin-Destination (O&D) network based revenue management optimisation created the opportunity for this study to measure and evaluate the RMS performance. Revenue performance measuring tools using inventory systems data to measure RMS performance, ASK (Available Seat Kilometre), RASK (Revenue per Available Seat Kilometre), CASK (Cost per Available Seat Kilometre), RPK (Revenue Passenger Kilometre) and cabin factor yield. The limitations relating to the performance measuring tools utilising inventory system data, is the inability for continuous measurement and the isolation of the impact to revenue due to the RMS on its own. In seeking to gauge the performance of the O&D optimisation, the Revenue Opportunity Model (ROM) is applied. ROM is a post departure measuring tool utilised to continuously measure and isolate the contribution of the RMS on SAA’s O&D network. The revenue opportunity achieved versus the potential revenue was assessed. A revenue comparison of the airlines 2014 and 2015 financial year is performed. The results of the analysis showed the O&D optimisation yielded positive revenue capture on routes that applied the correct optimisation strategy. Recommendations on the optimisation strategy to be applied on routes having average or low revenues captured are presented. The aim is to provide the SAA revenue management department with tangible solutions that would result in increased revenue for the SAA network.
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Havlíčková, Anna. "Destinační management mikroregionu Telčsko." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-161974.
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This Master theses deals with the most sophisticated form of tourism management -- Destination Management -- specificly in the area of microregion Telčsko. The aim is to analyze a potential of the selected destination, determine its current tourism management and propose possible development on the basis of findings and carried out research. The first chapter introduces basic concepts related to the main issue and concretizes the evolution of Destination Management in the Czech Republic. In the next chapter there is an inroduction of the microregion Telčsko. The heart of the work is an analysis of tourism potential of the selected area, survey, SWOT analysis and suggestions of development opportunities.
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Žáková, Andrea. "Tvorba aplikace pro podporu destination event managementu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358846.
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This master thesis is a follow-up to my bachelor thesis which deals with analysis and design of web application for a company Wedding in Prague Inc. Area of interest for this master thesis is a review of analysis and design of application and its implementation. The main aim of the thesis is to create an online wedding application for this company that organizes and plans weddings. The applications purpose is to provide an optimal informatics support for priority processes of the company. To achieve the aim, it was necessary to review analysis of the application including a review of requirements. And because of the scale of these requirements it was necessary to prioritize these requirements. After that I did a review of original design and then I implemented and tested priority functionality of the application. This topic was chosen because the company needed informatics support of existing processes and needed to provide its customers with wedding pages. These wedding pages will be used for wedding administration and providing wedding participants with information about oncoming wedding. Because no suitable application was found on market it was necessary to develop this application. Firstly, the thesis includes a definition of a destination event management and a description of companys processes. After that there is a review of requirements, use case diagrams and a design of user interface. The next chapter focuses on a review of an application design. This includes class diagram, component diagram and a database design. Chapter after that includes implementation of application using framework ASP.NET and it also includes testing cases for this application. The last chapter includes a user manual which describes the functionality of the applications. Contribution of this thesis is to implement and to test a web application which includes a priority functionality (60% of all functionality). This enables easy administration of all organized weddings. Also, it will help expand reputation of the company.
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Došlá, Ilona. "Efektivita marketingové komunikace národních centrál cestovního ruchu na příkladu italského Enitu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124541.
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This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.
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Řehořková, Jarmila. "Návrh řízení a propagace turistické destinace Brdy-Vltava." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75182.
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The Brdy-Vltava destination lies in Central Bohemia region between the Brdy highlands and the river Vltava and has potential for tourism. But nowadays there is no organization of destination management and promotion. Promotion is not unified and coordinated. The purpose of this thesis is to propose which organisation should deal with management and promotion of the destination. The other aim is to propose activites of promotion and management and a way how to increase awareness of the destination. The author use the information not only from related literature but also from work experience for the town of Dobříš and Local action group Brdy-Vltava o.p.s.
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Darot, Jérémy F. J. (Jérémy François Jean) 1978. "Revenue management for airline alliances : passenger origin-destination simulation analysis." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/8715.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 2001.Includes bibliographical references (p. 165-166).
The increasing importance of airline alliances and codesharing creates new challenges for the revenue management systems currently used by the airlines. In this thesis, these challenges were discussed quantitatively and proposed solutions were tested, using a computer tool called the Passenger-Origin Destination Simulator. The performance of current revenue management methods was assessed in a hypothetical environment, which modeled the hub-and-spoke US domestic market. In this environment, an alliance of two airlines competed against another airline. The performance of origin destination revenue management methods, especially those using bid-price control, was shown to be sensitive to the evaluation of codeshare passengers. The sole use of different evaluation or discount methods for these passengers, by taking into account either the fare of their whole itinerary or the corresponding local fare, did not give an accurate estimate of the value of those passengers for the alliance. This issue limits the revenue gains of the alliance partners using origin-destination methods. Two innovative schemes, bid-price sharing and bid-price inference, were proposed to allow airlines to more accurately assess the value of connecting passengers for the alliance, by allowing each alliance partner to estimate the revenue displacement costs on the other partner's legs. The use of bid-price sharing with an origin-destination revenue management method produced an additional revenue gain on the order of one percent for the alliance. With bid-price sharing, the alliance performed almost as well as if it were a single airline using the same method. The bid-price inference scheme led to similar results, while being easier to implement technically and legally. However, it required preliminary tuning to ensure its revenue performance.
by Jérémy F.J. Darot.
S.M.
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Marchesin, Enrico <1990>. "Destination management: un nuovo approccio al turismo. Il caso Veneto." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5348.
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Esposizione dei dati e trend turistici con particolare riferimento all'Italia e al Veneto. Analisi dell’impatto di Internet sull’industria turistica e presentazione del concetto di destination management introducendo un caso di successo, quello del Trentino. Sviluppo di un modello di promozione territoriale del Veneto.
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Nevrlá, Kateřina. "Marketingová studie vybrané destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-115454.
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The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing mix of destination Prague. Based on the findings, the final part of study contains proposals and recommendations for destination marketing and improvement of current situation.
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Kratochvílová, Alice. "Konkurenceschopnost destinace Český Krumlov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193488.
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The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).
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Kůsová, Šárka. "Destinační management v praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-72168.
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The aim of my thesis is to analyze the operation of selected organizations of destination management in the South Bohemian region or in other regions in the neighborhood. My work focuses especially on comparison the existence, operation, focus and also cooperation between individual subjects of destination managements. The thesis brings a real recommendations in order to improve efficiency in operation of these subjects.
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Filčáková, Kateřina. "Marketingová studie vybrané turistické destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163964.
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This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The diploma thesis is divided into three main chapters. The first chapter introduce the teoretical specification of the terms as destination, destination management or marketing destination management. Following practical part contains application of information forenamed in the theoretical part to particular marketing activities of this town.
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Skalická, Eliška. "Role destinační společnosti Východní Čechy v rozvoji cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201804.
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Destination management is a management method, which is based primarily on the cooperation of stakeholders from the private and public sector while ensuring the effective development of tourism in the destination. The aim of the thesis is to evaluate the status of destination management organisation in the promotion of tourism. The actual impact of the functioning of destination management organisation on tourism cannot be directly analyzed. However destination management organisation, through implementing projects focused mainly on marketing and cooperation with other stakeholders, positively promotes tourism in the destination.
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BREGOLI, ILENIA. "Effects of Destination Management Organisation's (DMO) coordination on destination brand identity: a mixed method study on the city of Edinburgh." Doctoral thesis, Università Cattolica del Sacro Cuore, 2011. http://hdl.handle.net/10280/978.
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Le destinazioni turistiche sono caratterizzate da un’elevata frammentazione dovuta al fatto che il turista consuma il prodotto turistico, composto da differenti tipologie di servizi offerti da soggetti diversi. Tuttavia, è fondamentale che il turista viva nella destinazione un’esperienza univoca e non riceva quindi messaggi discordanti provenienti dai diversi service providers, di conseguenza è fondamentale che i diversi attori siano coordinati e ciò è necessario anche al fine dello sviluppo della marca della destinazione. L’obiettivo di questa tesi è studiare entrambi gli aspetti, ossia il coordinamento svolto dalla Destination Management Organisation (DMO) e la marca della destinazione studiata dalla prospettiva dell’offerta. In particolare, l’obiettivo è mostrare come gli stakeholder della destinazione possono essere coordinati; analizzare il grado di coinvolgimento che gli stakeholder hanno rispetto alla marca della destinazione; verificare se il coordinamento svolto dalla DMO ha un effetto sulla marca della destinazione. Al fine di studiare questi aspetti, la presente ricerca ha avuto ad oggetto la città di Edimburgo che è stata studiata ricorrendo ad un metodo misto con il quale sono stati analizzati sia dati qualitativi (dati secondari e documenti) che quantitativi (questionario online).A significant characteristic of tourism destinations is their high fragmentation, as several stakeholders operate in these destinations, providing different kinds of services to tourists. There is therefore a need to co-ordinate stakeholders so that they provide tourists with a seamless experience and contribute to the development of the destination brand. Co-ordination carried out by the DMO and the destination brand studied from a supply-side perspective are topics neglected so far, and, in order to fill this gap, this thesis aims at showing: how stakeholders are co-ordinated in a destination, to what extent stakeholders are committed to the brand and whether coordination processes have an impact on the destination brand. A mixed method design has been applied to the city of Edinburgh, analysing qualitative data (face-to-face interviews and documents) and quantitative data (an online questionnaire administered to a sample of destination stakeholders). Results show that stakeholders are coordinated through several kinds of mechanisms that have a diverse impact on the destination brand; moreover, stakeholders have a mixed commitment towards the destination brand. From this research it emerged that the role of communication is pivotal and that it is essential for tourist business newcomers to receive information on the destination brand.
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BREGOLI, ILENIA. "Effects of Destination Management Organisation's (DMO) coordination on destination brand identity: a mixed method study on the city of Edinburgh." Doctoral thesis, Università Cattolica del Sacro Cuore, 2011. http://hdl.handle.net/10280/978.
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Le destinazioni turistiche sono caratterizzate da un’elevata frammentazione dovuta al fatto che il turista consuma il prodotto turistico, composto da differenti tipologie di servizi offerti da soggetti diversi. Tuttavia, è fondamentale che il turista viva nella destinazione un’esperienza univoca e non riceva quindi messaggi discordanti provenienti dai diversi service providers, di conseguenza è fondamentale che i diversi attori siano coordinati e ciò è necessario anche al fine dello sviluppo della marca della destinazione. L’obiettivo di questa tesi è studiare entrambi gli aspetti, ossia il coordinamento svolto dalla Destination Management Organisation (DMO) e la marca della destinazione studiata dalla prospettiva dell’offerta. In particolare, l’obiettivo è mostrare come gli stakeholder della destinazione possono essere coordinati; analizzare il grado di coinvolgimento che gli stakeholder hanno rispetto alla marca della destinazione; verificare se il coordinamento svolto dalla DMO ha un effetto sulla marca della destinazione. Al fine di studiare questi aspetti, la presente ricerca ha avuto ad oggetto la città di Edimburgo che è stata studiata ricorrendo ad un metodo misto con il quale sono stati analizzati sia dati qualitativi (dati secondari e documenti) che quantitativi (questionario online).A significant characteristic of tourism destinations is their high fragmentation, as several stakeholders operate in these destinations, providing different kinds of services to tourists. There is therefore a need to co-ordinate stakeholders so that they provide tourists with a seamless experience and contribute to the development of the destination brand. Co-ordination carried out by the DMO and the destination brand studied from a supply-side perspective are topics neglected so far, and, in order to fill this gap, this thesis aims at showing: how stakeholders are co-ordinated in a destination, to what extent stakeholders are committed to the brand and whether coordination processes have an impact on the destination brand. A mixed method design has been applied to the city of Edinburgh, analysing qualitative data (face-to-face interviews and documents) and quantitative data (an online questionnaire administered to a sample of destination stakeholders). Results show that stakeholders are coordinated through several kinds of mechanisms that have a diverse impact on the destination brand; moreover, stakeholders have a mixed commitment towards the destination brand. From this research it emerged that the role of communication is pivotal and that it is essential for tourist business newcomers to receive information on the destination brand.
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Duarte, Maria Madalena Mendes Osório Costa. "Management of Costa Vicentina as a tourism destination for Portuguese surfers." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11734.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis dissertation provides a strategic analysis of tourism destination management of Costa Vicentina (CV), based on the methodology purposed by the World Tourism Organization (World Tourism Organization, 2007). The aim is to come up with strategic guidelines for CV to become sustainably more competitive regarding the segment of Portuguese surf tourism. The main conclusions are, on the demand side, that Portuguese surfers are very attractive to counteract seasonality and to help sustainably developing destinations. On the supply side, preserving the natural uniqueness of CV is vital, as well as organizing the tourism sector in a coherent network, properly managed.
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Fischer, Elisabeth. "Das kompetenzorientierte Management der touristischen Destination Identifikation und Entwicklung kooperativer Kernkompetenzen." Wiesbaden Gabler, 2008. http://d-nb.info/992494362/04.
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Fischer, Elisabeth. "Das kompetenzorientierte Management der touristischen Destination Identifikation und Entwicklung kooperativer Kernkompetenzen /." Wiesbaden : Gabler, 2009. http://sfx.metabib.ch:9003/sfx_locater?sid=ALEPH:DSV01&genre=book&isbn=978-3-8349-1605-1&id=doi:10.1007/978-3-8349-8215-5.
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Sourak, Nesrin. "An investigation into Destination Management Systems website evaluation theory and practice." Thesis, Queen Margaret University, 2015. https://eresearch.qmu.ac.uk/handle/20.500.12289/7316.
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The main aim of this thesis is an investigation into Destination Management Systems (DMS) website effectiveness and evaluation in the tourism domain from both academic and industry (destination management) perspectives. This thesis begins with a comprehensive review of the literature about theories, concepts and methods used for DMS website effectiveness evaluation. The future direction of DMS website evaluation in tourism and a conceptual framework that defines the contemporary theory versus practice of the DMS websites evaluation is elaborated. The research employed first three rounds of Delphi study to generate an up-to-date definition and aims of DMS. The Delphi study also generated an up-to-date comprehensive set of dimensions and criteria for evaluating the effectiveness of DMS websites. The research then employed structured interviews as well as online survey sent to forty-six official destination websites to review how industry is evaluating their DMS websites. What approaches they use in addition to the criteria and dimensions when evaluating the effectiveness of their DMS websites is explored. This thesis also reviews additional aspects related to the in destination evaluation. The findings of the Delphi study indicated that there is a rising emergence of social media as a new important component related to DMS. The findings also suggested additional aims to previously identified aims of the DMS. The new additional aims of DMS found in this research are: support sustainable destination management; empower and support tourism firms; enable collaboration at the destination; increase consumer satisfaction level and capture consumer data. Further findings also indicated compared with these established by previous researchers there are new additions to the evaluation dimensions of DMS websites proposed which are: sustainability, marketing, collaboration issues, and goals of the website. The findings of this thesis indicated that there is a congruence and consensus between academic experts and industry in terms of the most dimensions that are crucial for DMS websites evaluation. The findings, however, indicated that there is limited parallel between criteria identified with the Delphi study and those found and used by destination management practitioners. This thesis calls for additional research to develop a support system to ensure a focused involvement between academia and industry in the area of DMS website evaluation. This thesis contributes to knowledge by generating an up-to-date and comprehensive set of dimensions and criteria for evaluating the effectiveness of a DMS website. This thesis also contributes to knowledge through the identification of the current dimensions, criteria, and evaluation approaches used by industry practitioners. This research adopted a strategy in presenting the literature review that enhanced the understanding of the DMS websites and their comprehensive evaluation in tourism. This research is one of the first studies in the tourism field that reviews and sheds light on and compares and contracts contemporary thinking on both academia and industry evaluation of DMS websites.
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Tapissier, Edouard. "Conception d’un système de management des connaissances à destination d’une PME." Thesis, Paris, ENSAM, 2019. http://www.theses.fr/2019ENAM0017/document.
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RÉSUMÉ : Le travail réalisé dans le cadre de cette thèse porte sur la création d’une méthode de conception de systèmes de management des connaissances (KMS) pour les PMEs. En effet, le management des connaissances (KM) peut leur être très profitable, mais les méthodes permettant de prendre en compte leurs spécificités et leurs besoins se heurtent à plusieurs problèmes, et ne sont donc pas bien adaptées. Nous nous sommes donc demandés comment concevoir un KMS pérenne et adapté pour une PME ? Un état de l’art nous a permis de poser 2 hypothèses. La première porte l’utilisation des caractéristiques et les besoins d’une PME pour sélectionner des outils et pratiques de KM adaptés à l’entreprise, et ainsi construire KMS sur mesure. La seconde porte sur l’accompagnement du concepteur et l’implication des utilisateurs finaux du KMS tout au long de la démarche de conception, de manière à rendre le KMS pérenne, fonctionnel et adapté à l’entreprise. Pour répondre à cette problématique nous proposons une méthode en 3 étapes. La première permet d’auditer l’entreprise sur ses caractéristiques importantes vis-à-vis du KM, et d’identifier ses besoins de KM. La seconde étape propose processus de sélection d’outils et de pratiques prenant en comptes les spécificités et les besoins de la PME. Un KMS basé sur les éléments sélectionnés est ensuite conçu en prenant en compte les ressources et en impliquant les futurs utilisateurs, de manière à garantir une bonne adaptation à l’entreprise. La troisième étape consiste à mettre en place le KMS conçu dans l’entreprise, former les utilisateurs, et leur permettre de faire évoluer le KMS en fonction des besoins émergents. Cette méthode a été appliquée à Sysnav, une PME de 25 employés, et a permis d’obtenir un KMS bien adapté à ses besoinsABSTRACT : This thesis focuses on the creation of a knowledge management system (KMS) design method for SMEs. Knowledge management (KM) can indeed be profitable to SMEs, but existing frameworks that take their specificities and needs into account face several problems. We thus interested ourselves in how to design a sustainable and adapted KMS for a SME? A literature study hinted 2 hypotheses. The first is that the characteristics and the needs of the SME can be used to choose KM tools and practices adapted to a SME, and build a custom made KMS. The second concerns the need to guide the designer and to involve the end user in the design process, in order to make the KMS sustainable and adapted. To tackle this problem, we designed a 3-step method. The first step consists in auditing the company’s important characteristics in regard to KM and its needs. The second step offers a tools and practice database and a selection process based on the company audit. The selected tools and practices are then used to design a tailor-made KMS while taking resources into account and involving end users. The third step consists in implementing the KMS in the firm, training the users and allowing them to perform the necessary evolutions according to emerging needs. This method was applied in Sysnav, a 25 employees SME, and resulted in the design of a well-adapted KMS
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Fischerová, Kristýna. "Destinační management kulturního turismu na Vysočině." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199017.
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This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.
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Aikio, R. (Riina). "Exploring destination stakeholder engagement in the context of conventions industry." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201511122126.
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This research explores the destination collaboration and stakeholder engagement in the context of conventions industry. The research aims at providing understanding how destinations are able to achieve successful stakeholder engagement. The research topic is explored from the structure, engagement approach, activities, capabilities and behavior perspective. Collaboration, alliance and stakeholder engagement literature is studied to form a theoretical base for the research.
This research is qualitative multiple-case study. It allows probing deeply in to attitudes and specific instances of the phenomenon. It enables to compare the studied cases. The study is explanatory in nature, which attempt to find explanations for certain phenomenon. Three case meeting destinations; a Finnish city Tampere, two Swedish cities Jönköping and Gothenburg were the units of analysis. To provide more holistic view of collaborative structures, five European cities Glasgow, Vienna, Helsinki, Espoo and Troms where additionally explored. The phenomena were viewed from the convention bureau executives’ perspective.
The importance of collaboration is highly appreciated in all destinations. Collaboration is the core of bureaus existence. The motivation factors for collaboration relate to destination learning, transaction cost and to destination strategy. The promotion of meetings marketing is most commonly centralized to a destination marketing organization (DMO), which is responsible for the entire destination marketing. The convention bureau (CB) is still the entity, which facilitates the stakeholder collaboration and engages the meeting destination stakeholders. A bureau is typically a part of a DMO. Formal alliance mode basing on public-private platform is an appreciated collaboration format.
The identification of stakeholders strongly relate to engagement approach and activities debate. This research identified four most salient stakeholder groups CBs to engage; critical friends, weak friends, quiet competitors and aggressive competitors. It is important to engage various stakeholder groups differently. Critical friends, which consist of CB members, are the most important group to manage. A university is suggested to belong to critical category, contrary to previous suggestion. The local university and other than obvious stakeholders have an important role for CBs (suppliers), and the members’ engagement is active. The activities relate to events where the CB and stakeholders are able to communicate. Identifying and engaging the non-supportive, competitive stakeholders’ shows positive influence. Transparency, trust and ability to learn showed to relate to successful engagement.
The contributions of this research can be utilized to guide destination executives in designing and planning of destination development and marketing. One needs to realize that the stakeholder engagement is an extensive phenomenon. This research was limited to explore the engagement from the chosen perspectives. The findings in this study however are not exhaustive and recalls for further research. Although the similar findings, the overall generalizability of the findings requires further testing.
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Točoňová, Jana. "Marketingová studie vybrané turistické destinace - Východní Čechy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76162.
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The object of the study is presentation and marketing analysis of touristic region Eastern Bohemia. The study is divided into two sections. First section is theoretic. It desribes marketing, touristic destination and destination marketing. Second section is practical and contains marketing environment of Eastern Bohemia, primary and secondary offer of region, identification of main competitors and marketing research of visitors. The final part of study summarizes essential imperfections and barriers of development of tourism in the region and suggests some solutions.
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Plačková, Denisa. "Analýza vzniku organizace destinačního managementu na území Jindřichohradecka." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193597.
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This thesis deals with the evaluation of the current situation and potential for development of tourism in Jindřichohradecko region. Key factors influencing the development of tourism are identified through SWOT analysis and PEST analysis. Strategies are suggested on their basis. There is an analysis of the suitability of the legal forms for the establishment of an organization. The goals of the organization are set and further elaborated the objectives of short-, medium-, and long-term objectives of fulfilling the principle of sustainable development. They are defined as activities leading to the fulfilment of these objectives. On that basis there are defined three variants of establishment and function of the organization out of which one describes the ideal situation, where the organization operates on the principles of destination management, a second variant, we can often encounter in practice, and the third option provides the least favourable situation. The solution is to identify the most likely options and recommend what to avoid in case of passive approach of organization's potential partners.
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Fyall, Alan. "Managing destinations : a collaborative approach : the emergence and development of sub-regional destination management arrangements in the South West of England." Thesis, Bournemouth University, 2008. http://eprints.bournemouth.ac.uk/20628/.
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Vicentini, Giulia <1993>. "Mafia e turismo: criticità e linee d’intervento in accordo al destination management." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15494.
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Questo lavoro tratta dell’infiltrazione delle organizzazioni criminali di tipo mafioso nel settore turistico, le quali lo intaccandolo e compromettono su più piani.
Il fine di questa trattazione è introdurre un punto di analisi ancora inesplorato, in grado di generare un piano di marketing strategico mirato a risollevare una destinazione turistica colpita dagli illeciti della mafia — sia nella sua totalità di sistema turistico, sia a livello di illegalità dei singoli immobili edificati dalla malavita.
Attraverso l’analisi di ricerche, studi e trattati sul fenomeno si delineerà dapprima una matrice dell’operato mafioso all’interno del settore turistico. Si dimostrerà quindi l’approccio secondo cui l’organizzazione a matrice delle operazioni economiche mafiose generi delle esternalità nel settore; tali esternalità saranno prese in considerazione ed analizzate puntualmente al fine di individuarne le ripercussioni.
Al termine della fase di analisi, si determinerà un’azione proattiva di carattere reazionale: verrà presentato un piano di marketing idoneo ad essere adottato da destination managers incaricati di gestire destinazioni turistiche inficiate dall’azione mafiosa. Trovandosi esse in una condizione di necessità di rilanciarsi nel mercato turistico, verrà fornita loro la possibilità di risollevarsi e di recuperare gli introiti tipicamente generati dall’afflusso turistico.
Il trattato sarà inoltre utile a livello didascalico e preventivo per qualsiasi destinazione intenzionata a salvaguardarsi e prevenire infiltrazioni di questo genere.
Dapprima verranno analizzate nel dettaglio le caratteristiche dell’economia criminale, ossia verrà effettuato un excursus dell’agire delle organizzazioni criminali a livello economico. In seguito verranno analizzate le ripercussioni che tali attività riscontrano, specificatamente, nel comparto turistico, e tutta la concatenazione di conseguenze che esse hanno all’interno del settore. Il terzo capitolo sarà riservato all’elaborazione di un piano di marketing per risollevare una data destinazione danneggiata in tal senso. Nel quarto capitolo verranno presi in considerazione dei casi studio cui mi appoggio per avvalorare la mia tesi e studiare soluzioni strategiche e specifiche: una sorta di vademecum ottimale sia per prevenire che per sanare suddetti danneggiamenti.
In ultima battuta verranno tirate le conclusioni, all’interno delle quali verranno riprese le soluzioni individuate.
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Liu, X. (Xiaoying). "The branding of Finland as a destination to Chinese tourists." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201705101748.
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Currently, more and more Chinese tourists choose to have outbound tourism as a way to relax themselves from daily stressful work. The purchasing power of Chinese tourists is noticeable, so that they strongly boost local economy and promote the development of tourism industry. Consequently, an increasingly number of countries realize the great potential of Chinese tourists and take measures to attract Chinese tourists. Finnish government also make great efforts to attract more Chinese tourists, such as setting up more visa centers in China and strengthening the marketing of Finland from tourism perspective by launching many campaigns. Accordingly, this thesis is aimed to contribute to the branding of Finland as a destination to attract more Chinese tourists.
The thesis has a very solid theoretical background. It is supported by numerous previous academic achievements and main schools of thoughts in its field, featured by relational network destination branding model, image forming agents’ theory, framework of destination competitiveness. Many related concepts have been mentioned under the three main ideas, structured by destination branding, destination image, destination competitiveness. From this perspective, the thesis exhibits the comprehensive understanding of past literatures and paves the way to the empirical study.
The study applies to in-depth interviews to collect data. The interviewee can be classified as two groups. One is from the actual tourists, the other is from practitioners who work in Finnish tourism bureau and are responsible with marketing Finland as the destination. The common findings are expected to generate in the aspect of Chinese tourists and Finland as a destination.
Since this thesis is abductive by nature, a new model of destination branding process is proposed to enrich the knowledge in this field. It acknowledges the great importance of Word- of-Mouth in the process of destination branding and connects destination competitiveness with destination branding. Moreover, the study figures out how the destination branding of Finland is conducted in China and examines the effect of current destination branding channels. Suggestions have been proposed in order to get an effective destination branding, represented by expanding the content of destination branding, building psychological link between Chinese tourists and Finland as destination, strengthening the cooperation with destination management organizations. This study has not only theoretical implication in destination branding research field, but also it offers practical and adaptable tools to improve the tourism development of Finland to Chinese tourists.
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Vincent, Rolland A. "A model of airline attractiveness in inter city origin-destination markets /." Thesis, McGill University, 1986. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=65535.
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Todman-Lewis, Carrine V. M. "Strategies for Crisis Preparedness of Tourist Destinations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3327.
Full textAbstract:
Billion-dollar disasters are projected to increase at a statistically significant rate of 5% annually. Crises affect the viability and lucrativeness of tourism business and implicate destinations in the process. Crisis preparedness is vital to improving outcomes and reducing consequential effects in the tourism industry-a key contributor to socioeconomic progress and infrastructural development worldwide. The study was an exploration of the strategies used for crisis preparedness to reduce business interruptions and improve the image of destinations affected by large-scale natural disasters and human-induced crises. A multiple case study was conducted based on the cycle of preparedness framework. Data were gathered from organization documents and semistructured interviews by telephone with 6 executives of 6 destination management organizations located in the south and west regions of the United States. Transcribed data were coded and then validated via member checking, revealing 3 themes: organizational preparedness, operational preparedness, and strategic communication. Specifically, possessing a crisis mindset, predetermining crisis risks and responses, and managing information to safeguard the reputation of tourism organizations and destinations were attributed to preparedness at the local and organization levels. Tourism and hospitality professionals may benefit from devising crisis plans, establishing rapport with crisis leaders and teams, and partnering with the media to promote positive perceptions and travel behaviors of tourists. Implications for social change include identifying strategies to limit the impact of crises on individuals and communities to improve the perceptions of safety of a tourist destination after a crisis and thus enhance its economic growth.
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Lei, Ngan Lin. "An assessment of images of Macao as a tourist destination." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636743.
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Geletková, Radka. "Analýza podpory destinačného manažmentu v Slovenskej republike." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264212.
Full textAbstract:
The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.
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Fernandes, Maria Leonor da Fontoura da Cruz. "Management of Costa Vicentina as tourism destination for foreign surf practitioner and beginners." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11758.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsBeing a country with such remarkable conditions for tourism activity and a strong contribution of this sector to the national GDP, Portugal, has also been growing fast in the attraction of Surf practitioners and beginners from all over the world, due to its amazing conditions for all surf levels and to its large extent of shore. Costa Vicentina is an example of how surf can be an attraction to visitants. In this project I will analyze this region, study the segment “foreign surf beginners and practitioners”, and we will see how Costa Vicentina can be improved in terms of tourism destination management, regarding this specific target.
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Muehlbauer, Magdalena. "Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-86386.
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Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. This is aggravated by the diverse perspectives on success by the many different stakeholders involved. A key stakeholders in large events are destination management/ marketing organization (DMO) of the host community. Rationale is the tremendous impact events have on the destination. Particularly, the enhanced tourism development, the increase of tourist arrivals as well as the improvement of the destination’s image and brand awareness can be highlighted. By marketing a destination to potential tourists, establishing a destination’s image and managing an increasing international attention, DMOs play a primary role in handling these major impacts. Nevertheless, managing the major impacts as well as leveraging them into sustainable benefits for the host destination is extremely difficult. Like any other stakeholder, DMOs have certain expectations for large evens and may determine success based on whether these expectations were met. Identifying certain success criteria allows the stakeholders involved to evaluate whether a project was successful and whether it met ones expectations. This thesis shall increase the understanding on the evaluation of project success from the DMOs’ perspective as a key stakeholder in large events. In order to identify the role of DMOs in large event as well as their perception of project success and the success criteria used for evaluation, eight semi-structured interviews were conducted. By doing so, managers of particular DMOs were interviewed, while each DMO represents another large event. It was found that DMOs of a host destination are usually neither involved in the organization of large events nor in managerial tasks. In fact, the large event is used for marketing purposes and is further included in marketing activities to promote a destination to the specified target markets. In order to draw the potential benefits from a large event, it needs to be implemented in a DMOs long-term strategy. At the same time, cooperation between a DMO and a large event is crucial. This underlines the important role DMOs have in large events. DMOs perceive large events as successful if the related marketing activities fulfill the previous set expectations for amount and content of media coverage. In addition, success is perceived by the DMOs if a sustainable destination development can be recognized. Within the distinct task areas of a DMO, different perspectives on success become apparent. Multiple different success criteria used by the DMO to evaluate success are identified, which can be allocated to three different success concepts. First, event success is marked by the impact on the tourist and impact on the DMO. Moreover, destination success can be recognized, while organizational success is specified by preparing for the future and for future large events. In addition, the success concepts can be allocated to medium- and long-term dimensions. It becomes apparent that a short-term dimension and a success concept related to project management success can be neglected, as DMOs are less involved in project management tasks related to the event. From the empirical material collected and the existing theoretical matters, a framework is developed accordingly.
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Hromadová, Katarína. "Možnosti rozšírenia jednosezónneho horského strediska cestovného ruchu na dvojsezónne." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16925.
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The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's analysis focused on basic requirements of tourism to process the project. Further development of the resort is based on these basic requirements of tourism. The analysis includes also customers' questionnaire survey. Theoretical knowledge and analysis are translated into practical projects of development possibilities of ski resort Donovaly to become also a summer resort of tourism.