Relevant bibliographies by topics / Destination marketing management

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Destination marketing management'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Destination marketing management"

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Dann, Graham M. S. "Destination marketing and management." Annals of Tourism Research 27, no. 1 (2000): 227–29. http://dx.doi.org/10.1016/s0160-7383(99)00057-2.

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Chin, Chee-Hua, May-Chiun Lo, and T. Ramayah. "Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective." Journal of Sustainable Development 9, no. 4 (2016): 179. http://dx.doi.org/10.5539/jsd.v9n4p179.

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Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> an
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Nguyen, Thi Quynh Trang, Xuan Dam Dong, and Thang Ho. "Stakeholder Involvement in Destination Marketing: A Network Analysis of two Destinations in Vietnam." Tourism and hospitality management 27, no. 1 (2021): 189–203. http://dx.doi.org/10.20867/thm.27.1.11.

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Purpose –This paper aims to identify the stakeholders involved in tourism destination marketing networks. The involvement and collaboration of multiple individuals and organisations is widely recognised in destination marketing to promote a destination. Internal stakeholders of a destination and their collaboration are frequently studied in destination marketing research, but little attention is paid to the involvement of external stakeholders. Design/Methodology/Approach – Quantitative social network analysis is an important approach to understanding stakeholder connections and roles in touri
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Xu, Jing (Bill), Kim Ieng Loi, and Weng Hang Kong. "The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations." Journal of Vacation Marketing 26, no. 1 (2019): 96–107. http://dx.doi.org/10.1177/1356766719867387.

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Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Ma
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Line, Nathaniel D., and Youcheng Wang. "Market-Oriented Destination Marketing." Journal of Travel Research 56, no. 1 (2016): 122–35. http://dx.doi.org/10.1177/0047287515622288.

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As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-st
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Aleksandrova, Anna. "The integration of event management in promoting tourist destinations based on co-branding principles." Moscow University Economics Bulletin 2015, no. 6 (2015): 135–62. http://dx.doi.org/10.38050/01300105201568.

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The article focuses on event marketing potential in branding tourist destinations. It examines destination branding through new conceptualization - destination brand experience, which provides a more holistic view of the tourist destination brand. The study identifies events portfolio for a destination as a brand building tool and provides a conceptual model of creating a brand identity for tourist destination with the use of events.
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Dolnicar, Sara, and Bettina Grün. "In a Galaxy Far, Far Away . . . Market Yourself Differently." Journal of Travel Research 56, no. 5 (2016): 593–98. http://dx.doi.org/10.1177/0047287516633529.

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The destination is the focal point of tourism marketing activities. Many definitions of destinations have been proposed in the past, but it remains unclear what a destination is from a consumer perspective at early stages of the destination choice process. Yet, it is the consumer perspective that matters most. The present study investigates consumer perceptions of what a destination is. Results indicate that (1) consumers have a very broad position on what a destination is, (2) the distance between the destination and home affects the size of the geographical area perceived as destination, and
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Choe, Yeongbae, Jason L. Stienmetz, and Daniel R. Fesenmaier. "Measuring Destination Marketing." Journal of Travel Research 56, no. 2 (2016): 143–57. http://dx.doi.org/10.1177/0047287516639161.

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Hart Robertson, Margaret. "Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites." Culture & Society issue 4, no. 2 (2015): 289–309. http://dx.doi.org/10.1075/ts.4.2.06rob.

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In these competitive times for tourism marketing, “place branding” has become an essential element of a tourist destination’s success, an element of market differentiation with respect to rival tourist areas. Place branding captures the attention of potential tourists using experiential marketing; it creates destination loyalty using techniques such as heritage interpretation to create unique and memorable experiences for visitors. A memorable tourism experience may produce repeat visits and word-of-mouth or active social web promotion of the destination. Heritage interpretation communicates i
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Pike, Steven, and Stephen J. Page. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature." Tourism Management 41 (April 2014): 202–27. http://dx.doi.org/10.1016/j.tourman.2013.09.009.

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Dissertations / Theses on the topic "Destination marketing management"

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Kocková, Jitka. "Destinační marketing a management." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17213.

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Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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Gie, Jannie Adriaan. "Destination management: critical success factors for Knysna as an international tourism destination." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1433.

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Tourism, as an industry, has a great impact on society and the environment. It adds to economic growth; and therefore, many governments try to enhance tourism because they realise the potential economic returns. Within each country, there are towns or cities that have great tourism potential. In South Africa, Knysna is a good example of a small town with great tourism potential. This study examines the critical success factors of tourism destination marketing for the town of Knysna. Most South Africans see Knysna as an ideal holiday destination, as it has the infrastructure and offerings to ma
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Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

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The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative int
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Nevrlá, Kateřina. "Marketingová studie vybrané destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-115454.

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The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing
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Došlá, Ilona. "Efektivita marketingové komunikace národních centrál cestovního ruchu na příkladu italského Enitu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124541.

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This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of
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Filčáková, Kateřina. "Marketingová studie vybrané turistické destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163964.

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This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The dipl
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Točoňová, Jana. "Marketingová studie vybrané turistické destinace - Východní Čechy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76162.

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The object of the study is presentation and marketing analysis of touristic region Eastern Bohemia. The study is divided into two sections. First section is theoretic. It desribes marketing, touristic destination and destination marketing. Second section is practical and contains marketing environment of Eastern Bohemia, primary and secondary offer of region, identification of main competitors and marketing research of visitors. The final part of study summarizes essential imperfections and barriers of development of tourism in the region and suggests some solutions.
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Hromadová, Katarína. "Možnosti rozšírenia jednosezónneho horského strediska cestovného ruchu na dvojsezónne." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16925.

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The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's an
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Clemes, Frida. "Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.

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Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har men när det kommer till marknadsföringen av en destination vid kris ligger de lågt. Däremot marknadsför de destinationer i olika kanaler vanligtvis.<br>What you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributar
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Sungkatavat, Sarinya. "Assessment of the U.S. travelers’ destination image of Thailand." Diss., Kansas State University, 2013. http://hdl.handle.net/2097/16911.

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Doctor of Philosophy<br>Department of Hospitality Management and Dietetics<br>Deborah Canter and Junehee Kwon<br>Thailand is one of the world’s most popular tourist destinations. However, it has not been successful in capturing and sustaining the U.S. travel market, one of the world’s top source markets by international tourism expenditure. The destination image (DI) is a key factor that affects destination selection, but there has been limited research exploring U.S. travelers’ DI of Thailand. Therefore, the purpose of this research was to measure U.S. travelers’ DI of Thailand and identify i
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Books on the topic "Destination marketing management"

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Sigala, Marianna, and Richard N. S. Robinson, eds. Wine Tourism Destination Management and Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00437-8.

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Destination marketing and management: Theories and applications. CABI, 2011.

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Wang, Y., and A. Pizam, eds. Destination marketing and management: theories and applications. CABI, 2011. http://dx.doi.org/10.1079/9781845937621.0000.

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Tourism destination development: Turns and tactics. Ashgate Publishing Company, 2014.

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Artal-Tur, Andrés. Destination competitiveness, the environment and sustainability: Challenges and cases. CABI, 2015.

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Marketing and managing tourism destinations. Routledge, 2012.

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Rankin, Neil J. Marketing and promotion of South Ayrshire as a golf destination: A dissertation submitted in part for the degree of Bachelor of Technology (Honours) in Leisure and Recreation Management. SAC Auchincruive, 1998.

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service), ScienceDirect (Online, ed. Resort destinations: Evolution, management and development. Butterworth-Heinemann, 2009.

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Seyhmus, Baloglu, ed. Managing and marketing tourist destinations: Strategies to gain a competitive edge. Routledge, 2011.

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Restoring tourism destinations in crisis: A strategic marketing approach. Allen & Unwin, 2003.

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Book chapters on the topic "Destination marketing management"

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Morrison, Alastair M. "Destination management research." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-4.

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Martini, U., G. Jacucci, C. Cattani, and D. Calzà. "Mentoring Small Destinations into Destination Management towards Electronic Marketing." In Information and Communication Technologies in Tourism 2000. Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-6291-0_44.

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Pattanaro, Giulio. "Success Factors for Collaborative Destination Marketing." In Tourism Management, Marketing, and Development. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137354358_12.

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Fairley, Jeremy. "Turnaround Strategies in Destination Marketing Organizations." In Tourism, Hospitality & Event Management. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16981-7_13.

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Gordin, Valery, and Julia Trabskaya. "St. Petersburg as a Tourist Destination." In Tourism Management, Marketing, and Development. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137401854_5.

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Morrison, Alastair M. "The concepts of destination management and marketing." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-1.

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Morrison, Alastair M. "The future of destination management and marketing." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-17.

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Deptula, Kenneth, and Alan Fyall. "Contemporary Urban Destination Marketing: A Comparative Analysis." In Tourism, Hospitality & Event Management. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16981-7_14.

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Stalmirska, Anna, Peter Whalley, and Paul Fallon. "Food as a Component in Destination Marketing." In Tourism, Hospitality & Event Management. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16981-7_7.

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Dimou, Maria. "Metsovo as a Wine Tourism Destination." In Wine Tourism Destination Management and Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00437-8_37.

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Conference papers on the topic "Destination marketing management"

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"Tourism Marketing and Destination Management." In ABLE-18, ICLHESS-18 & MLEIS-18. Dignified Researchers Publication (DiRPUB), 2018. http://dx.doi.org/10.15242/dirpub.dirh0118204.

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Atadil, Hilmi A., Ercan Sirakaya-Turk, and Ksenia Kirillova. "DESTINATION NEUROGENETICS:CREATION OF DESTINATION MEME MAPS OF TOURISTS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.03.03.

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Lei, Wang, Xing Huibin, and Stella Kostopoulou. "The relation of destination marketing and destination management from a theoretical perspective." In 2014 11th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2014. http://dx.doi.org/10.1109/icsssm.2014.6943353.

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Wardhani, Windi Novia Ratri, Ratih Pratiwi, Sri Hartono, Editya Editya, and Dasmadi Dasmadi. "Crowdworking: Is It Beneficial in Destination Marketing?" In 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200305.044.

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Oh, Haemoon, and Miyoung Jeong. "SOCIAL EXCHANGE RELATIONSHIP BETWEEN DESTINATION MANAGEMENT." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.09.03.

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Budiman, Arief, H. Mokh Adib Sultan, and Ayu Krishna Yuliawati. "Social Media Marketing: Visitors Decision to Green Destination." In 2016 Global Conference on Business, Management and Entrepreneurship. Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.90.

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Widyatami, Kania, and Ratih Hurriyati. "Tourism Destination Marketing Strategy: The Case of Ranau Lake." In 2nd Global Conference on Business, Management, and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007114900640071.

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Esipova, S. A., and O. V. Gokova. "Marketing Tools as a Way to Promote Tourism Destination." In International Conference on Economics, Management and Technologies 2020 (ICEMT 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200509.107.

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Pratiwi, Ratih, Windi NR Wardhani, and Retno Kusumaningrum. "Crowdworking, is it Beneficial in Destination Marketing? (An Empirical Model in Tourism Destinations in Central Java)." In 3rd Asia Pacific Management Research Conference (APMRC 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200812.040.

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