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Dissertations / Theses on the topic 'Destination marketing management'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

Kocková, Jitka. "Destinační marketing a management." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17213.

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Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.

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Gie, Jannie Adriaan. "Destination management: critical success factors for Knysna as an international tourism destination." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1433.

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Tourism, as an industry, has a great impact on society and the environment. It adds to economic growth; and therefore, many governments try to enhance tourism because they realise the potential economic returns. Within each country, there are towns or cities that have great tourism potential. In South Africa, Knysna is a good example of a small town with great tourism potential. This study examines the critical success factors of tourism destination marketing for the town of Knysna. Most South Africans see Knysna as an ideal holiday destination, as it has the infrastructure and offerings to ma

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Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

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The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative int

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4

Nevrlá, Kateřina. "Marketingová studie vybrané destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-115454.

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The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing

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Došlá, Ilona. "Efektivita marketingové komunikace národních centrál cestovního ruchu na příkladu italského Enitu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124541.

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This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of

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Filčáková, Kateřina. "Marketingová studie vybrané turistické destinace." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163964.

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This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The dipl

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Točoňová, Jana. "Marketingová studie vybrané turistické destinace - Východní Čechy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76162.

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The object of the study is presentation and marketing analysis of touristic region Eastern Bohemia. The study is divided into two sections. First section is theoretic. It desribes marketing, touristic destination and destination marketing. Second section is practical and contains marketing environment of Eastern Bohemia, primary and secondary offer of region, identification of main competitors and marketing research of visitors. The final part of study summarizes essential imperfections and barriers of development of tourism in the region and suggests some solutions.

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Hromadová, Katarína. "Možnosti rozšírenia jednosezónneho horského strediska cestovného ruchu na dvojsezónne." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16925.

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The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's an

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Clemes, Frida. "Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.

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Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har men när det kommer till marknadsföringen av en destination vid kris ligger de lågt. Däremot marknadsför de destinationer i olika kanaler vanligtvis.<br>What you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributar

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Sungkatavat, Sarinya. "Assessment of the U.S. travelers’ destination image of Thailand." Diss., Kansas State University, 2013. http://hdl.handle.net/2097/16911.

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Doctor of Philosophy<br>Department of Hospitality Management and Dietetics<br>Deborah Canter and Junehee Kwon<br>Thailand is one of the world’s most popular tourist destinations. However, it has not been successful in capturing and sustaining the U.S. travel market, one of the world’s top source markets by international tourism expenditure. The destination image (DI) is a key factor that affects destination selection, but there has been limited research exploring U.S. travelers’ DI of Thailand. Therefore, the purpose of this research was to measure U.S. travelers’ DI of Thailand and identify i

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Lei, Ngan Lin. "An assessment of images of Macao as a tourist destination." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636743.

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Černá, Karolína. "Destinační management a jeho praktická aplikace v oblasti Pece pod Sněžkou." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150375.

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The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.

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Kněžická, Lenka. "Potenciál destinace Sokolovsko pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17475.

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The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation

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Drábová, Martina. "Návrh destinační karty pro destinaci Toulava." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-166041.

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The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a

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Antonsen, Inger Marie Nyvoll. "The stakeholders‟ involvement in the process of building and maintaining a destination brand." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/6636.

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Submitted by Paulo Junior (paulo.jr@fgv.br) on 2010-05-26T19:01:08Z No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5)<br>Approved for entry into archive by Paulo Junior(paulo.jr@fgv.br) on 2010-05-26T19:01:31Z (GMT) No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5)<br>Made available in DSpace on 2010-05-27T17:02:09Z (GMT). No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5) Previous issue

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Fischerová, Kristýna. "Destinační management kulturního turismu na Vysočině." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199017.

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This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and prefer

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Barošová, Anna. "Marketingové stratégie cestovného ruchu tradičných európskych destinácií." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197254.

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The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

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Chen, Yuan Yuan. "An investigation into the promotion of Macau as a tourist destination in Mainland China." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636699.

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Wisansing, Jutamas. "Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand." Lincoln University, 2004. http://hdl.handle.net/10182/671.

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This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orienta

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Zach, Florian Josef. "PARTNERS AS SUPPLIERS FOR INNOVATION: THE DEVELOPMENT OF NEW SERVICES BY AMERICAN DESTINATION MARKETING ORGANIZATIONS." Diss., Temple University Libraries, 2009. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/62315.

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Business Administration<br>Ph.D.<br>Extant literature identified the value of innovative firm behavior for organizational success for manufacturers and service providers (Christensen, 1998; Damanpour, 1991; de Brentani, 1993; Easingwood, 1986; Schumpeter, 1939; Senge, 1994). Increasing complexity of consumer markets, information technologies and an economic environment that forces organizations to rethink their business strategies are especially characteristic for service providers, making the development of new services an essential, but also risky task. A series of organizational conditions,

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Grigoriadou, Kiriaki Kicki. "Greece: an attractive destination : Striving towards development or failure?" Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25056.

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Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. In social media Greece were presented as an unattractive and unsafe destination to be in. Despite that Greece has developed and went from a stagnation phase to a rejuvenation phase. The Greek economy crisis hit the country hard and Greece did not want to lose its largest source of incom

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Kozová, Martina. "Tvorba produktů pro destinaci Jižní Slovácko." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319222.

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This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

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Harmáčková, Alena. "Strategie rozvoje cestovního ruchu Jihomoravského kraje." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197218.

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The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using

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Todman-Lewis, Carrine V. M. "Strategies for Crisis Preparedness of Tourist Destinations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3327.

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Billion-dollar disasters are projected to increase at a statistically significant rate of 5% annually. Crises affect the viability and lucrativeness of tourism business and implicate destinations in the process. Crisis preparedness is vital to improving outcomes and reducing consequential effects in the tourism industry-a key contributor to socioeconomic progress and infrastructural development worldwide. The study was an exploration of the strategies used for crisis preparedness to reduce business interruptions and improve the image of destinations affected by large-scale natural disasters an

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Bubniaková, Lucia. "Problematika propagácie Portugalska ako destinácie so zvláštným zameraním na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113160.

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The aim of this master thesis is to outline Portugal as a tourist destination and to sum up its promotional activities on the Czech market. First part of the thesis describes destination marketing management in general from both tactic as well as strategic point of view. The chapter especially focuses on marketing specifics in the tourism area. Second part of the thesis holds fort on destination Portugal and its supply of tourism products, the main tourism target groups and the strategic management of tourism in the country. A special stress is put on creating an overwiev of the promotional ac

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Smith, Blake. "The Evolution of the Marketing and Branding Strategies for the National Parks." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etd/3568.

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Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. T

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Augustine, Sherrine Natahsa. "British Virgin Islands Tourists' Motives to Travel, Destination Image, and Satisfaction." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3859.

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The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirm

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Lizotte, Martine. "Évolution de la communication promotionnelle des organisations de gestion de la destination à l'ère des nouvelles technologies de la communication : le cas de Tourisme Montréal." Thesis, Grenoble, 2012. http://www.theses.fr/2012GRENL034/document.

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L'arrivée d'Internet dans le quotidien de la population des pays industrialisés comme le Canada et la France a eu des effets sur les stratégies de communication externe adoptées par les gestionnaires d'organisations. Plus récemment, grâce au Web 2.0, c'est le Web social qui fait son apparition et qui transforme les façons de communiquer. Les destinations touristiques et plus précisément les organisations de gestion de la destination qui les gèrent et qui en font la promotion sont touchées par ces changements. Cette thèse a comme objectif de répondre à la question de la problématique de départ

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Gaierová, Petra. "Analýza zahraničních zastoupení CzechTourism a jejich přínos pro cestovní ruch České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206622.

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The aim of the diploma thesis is to evaluate the activities of the foreign offices of the CzechTourism agency in promoting the Czech Republic as an ideal tourist destination in foreign markets. The thesis defines the tourist destination and it´s management, the national tourist organizations and the marketing activities and communication tools used by the foreign offices. The last part of the thesis is dedicated to the analysis of the incoming tourism and it´s positive impact on the national economy.

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Vostrá, Alena. "Marketingová studie turistické oblasti Střední Čechy - Jih." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73985.

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This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also t

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Askling, Bjurgert Amber, Malin Eliasson, and Moa Lundström. "En destination - ett enhetligt varumärke : En studie om hur aktörer i Kalmar samarbetar för att skapa ett enhetligt destinationsvarumärke." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85237.

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Skapandet av en destinations image och varumärke är idag en effektiv positioneringsstrategi. Destinationer lägger fokus på att skapa en attraktiv destination och därmed leverera ett värde till besökaren. Det finns däremot färre empiriska studier om hur samarbetet på en destinationer och hur ett multi-aktörsperspektiv spelar in i att skapa en attraktiv destination och därmed ett starkt varumärke. Det leder studien in på dess forskningsfråga: Hur samarbeten på en destination kan främja destinationsvarumärket? som också kommer besvaras med underfrågor: Hur Destination Management Organisations och

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Rotte, Kristin N. "Destination ‘e’: Detecting and Managing Customer Uncertainty in a Forced Migration Initiative Within a Business-to-Business Market." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1029346772.

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Weyh, Lukas Hans Walther. "Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-416246.

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This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. This has led to a symbiosis inside and outside the destination, making it an interesting area to research. While the interplay of the culinary assets of a destination with tourism within the destination is increasingly recognized, developed and used by researchers, planne

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Janečková, Jana. "Analýza destinačního managementu na Ostravsku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197297.

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The diploma thesis Analysis of destination management in the Ostrava region is about relations between the Ostrava tourist region and tourism itself. Formerly-by-tourism-untouched region has experienced development of the tourism industry and this fact has lead to a need of an effective tourist destination management approach. The destination marketing and management is not done by one superior institution but it is performed by many subjects. The most important ones are the Ostrava city and the Moravian-Silesian Region. The thesis analyzes their planned and realized projects and destination p

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Kashebayev, Azamat. "Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414061.

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Halamová, Lucie. "Plzeň - evropské město kultury 2015." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264481.

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This Diploma thesis focuses on the evaluation of the Pilsen European Capital event. The evaluation is based on three aspects: marketing, visit rate and the attitude of the domestic population. The marketing section is focused on the description of the main marketing tools in terms of their efficiency and application. The visit rate is used to measure the success of the event to a certain extent. The attitude of the domestic population is applied to express the meaning of the Pilsen inhabitant approach and information accessibility while being the European Capital of Culture. The theoretical pa

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Havelková, Pavla. "Strategie rozvoje cestovního ruchu vybraného regionu - Královéhradecký kraj." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124904.

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This thesis examines the topic of the management of tourism destinations. The main aim is to summarize the potential of tourism in Hradec Králové region on the basis of the performed analysis and suggest a strategy for further tourism development. The first part deals with basic definitions and theories of destination management and marketing. The second part is devoted to tourism in Hradec Králové Region. It includes an analysis of the key factors of tourism development, an analysis of the current situation of tourism in the region, a SWOT analysis, and possibilities for further tourism devel

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Mansfield, Charles. "The role of literary texts in tourism destination management, place creation and marketing : a case study on Concarneau in Finistère, Brittany, and the Simenon Novel, The Yellow Dog." Thesis, University of Plymouth, 2015. http://hdl.handle.net/10026.1/4785.

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This doctoral thesis approaches literary tourism initially from an historical perspective in order to define the phenomenon through a review of the existing academic literature in the field. The forms of literary tourism are analysed to provide a typology and from this the value of literary tourism is explained both from the visitor's point of view and the destination manager's. Current theories underpinning the existing literature on literary tourism, including Bourdieu's concept of cultural capital are reviewed. To extend the current state of research and to answer the research questions a c

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Zahra, Anne. "Regional Tourism Organisations in New Zealand from 1980 to 2005: Process of Transition and Change." The University of Waikato, 2006. http://hdl.handle.net/10289/2554.

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This thesis is a historical case study tracing the establishment and evolution of Regional Tourism Organisations (RTOs) in New Zealand. It describes their role, structure and functions and the political processes that have influenced how they have operated and changed from 1980 to 2005. RTOs are examined in the context of government policies, local and national politics and tourism private and public sector relationships. RTOs were central to many of the key recommendations of the New Zealand Tourism Strategy 2010 (NZTS 2010) released in 2001. The NZTS 2010 attempted to address a range of tour

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Pereira, Clara Patrícia Silva Marques. "Branding de cidades : o caso de Santiago de Compostela." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6458.

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Mestrado em Marketing<br>Embora sendo uma disciplina recente, o branding de lugares tem despertado um interesse significativo, acompanhado pelo crescente número de publicações e artigos científicos sobre o tema. No entanto, continua a ser difícil desenhar e implementar eficazmente uma estratégia de marketing aplicada aos lugares, devido à sua complexidade enquanto produtos. Esta tese aborda o tema utilizando um modelo integrado de branding de lugares proposto por Kavaratzis, analisando a estratégia e implementação das actividades de marketing de Santiago de Compostela. Os resultados revelam qu

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Horká, Eva. "Tematické trasy v Německu: nástroj podpory rozvoje cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136295.

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Abstract: The thesis examines the phenomenon of theme/holiday trails in Germany. Main goal of the thesis is to focus on sources for the creation and the sustainable development of these trails. The theoretical part discusses basic terms related to the tourism market, destination marketing and destination management. In the following analytical part is analyzed the situation on the German market: the number and category of trails, their management including financing and an attendance monitoring, Czech-German trails and the Romantic trail. The emphasis is also placed on an analysis of a contrib

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Melo, Raquel Alexandra dos Santos Reis de. "O impacto do Euro 2004 na percepção da Marca Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2007. http://hdl.handle.net/10400.5/871.

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Mestrado em Marketing<br>Em pleno século XXI, os eventos estão a ter uma importância crescente ao nível Mundial, com os diversos países a competirem pela organização de Mega eventos. No ano de 1998 Portugal organizou a Expo 98 e em 2004 tivemos no nosso país um destacado mega evento mundial, o EURO 2004, bem como o Rock in Rio (evento musical). A importância económica, a escassez de estudos científicos realizados em Portugal sobre a organização de grandes eventos bem como sobre a percepção na Marca Portugal, justifica a necessidade de mais investigação nesta área. Foi desenvolvido um estudo qu

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Tatýrková, Petra. "Vliv Centrály cestovního ruchu Východní Moravy na rozvoj cestovního ruchu kraje." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-164051.

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This thesis examines the topic of the management of tourism destinations and the function of destination management companies. This topic is examined on the example of East-Moravian Tourist Authority. The first part is devoted to theory of destination management and marketing and describes the region of Eastern Moravia including characteristic of East-Moravian Tourist Authority. The second part analyzes activities of the company and evaluates the influence on tourism development in the region.

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Antunes, Vânia Oliveira. "Gestão mercadológica de destinos turísticos urbanos periféricos: a cidade de Porto Alegre." reponame:Repositório Institucional da UCS, 2006. https://repositorio.ucs.br/handle/11338/174.

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Esta investigação tem como objeto o estudo do gerenciamento dos mercados turísticos urbanos periféricos e as práticas que os compõe, tendo como estudo de caso a cidade de Porto Alegre. Foram utilizados os pressupostos metodológicos da Dialética Histórico-Estrutural, na triangulação entre o mercado global, produto turístico e sujeito turístico. Busca-se o entendimento e análise através da releitura das categorias de destino turístico periférico, produto turístico, marketing turístico, competitividade sustentável e sujeito turístico. O componente principal deste projeto é a análise das práticas

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Čepková, Petra. "Filmový cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261819.

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The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the

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Becher, Manuel. "Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen." Wiesbaden : Dt. Univ.-Verl, 2008. http://dx.doi.org/10.1007/978-3-8350-5476-9.

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Alves, Maria Nélia Ascensão Alves Rodrigues. "O papel dos “Stakeholders” e a gestão da marca de destinos turísticos: o caso da região autónoma da Madeira." Master's thesis, [s.n.], 2012. http://hdl.handle.net/10284/2951.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.<br>Esta dissertação objectiva aferir o papel dos stakeholders-chave na gestão da marca do destino turístico Madeira. Para atingir os objectivos propostos seguiu-se uma pesquisa qualitativa com recolha de dados via entrevistas dirigidas a uma amostra não probabilística, seleccionada por julgamento, tendo-se obtido 11 respostas válidas de stakeholders representativos do sector turístico da Madeira. Identificaram-se como factores diferenciadores a natureza, p

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KOLÁŘOVÁ, Ivana. "Destinační management a marketing cestovního ruchu města Tábor." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187823.

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The thesis analyzes the conditions, the current supply and demand for tourism services in the town and region Tábor. An integral part of the thesis consists also in the formulation of examples of a good practice to support the promotion and the turnout of the destination. The analytical part focuses on the analysis of internal and external environment, the SWOT analysis and the analysis of destination management. A new destination marketing of the town and region Tábor is recommended in the final part.

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HUTEROVÁ, Zuzana. "Destinační management v regionu Střední Morava." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51477.

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The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on c

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PŠENIČKOVÁ, Iva. "Možnosti dalšího rozvoje cestovního ruchu regionu Sedlčansko." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-53050.

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Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.

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