Relevant bibliographies by topics / Development of marketing strategy at the enterprise

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Development of marketing strategy at the enterprise'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Development of marketing strategy at the enterprise"

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BOIKO, R. "FORMATION OF THE STRATEGY OF ENTERPRISE DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 19–24. https://doi.org/10.31891/2307-5740-2019-274-5-19-24.

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In the article the main problems of forming an effective strategy of diversification of the product range of the company are presented in the market. It is indicated on the relevance of the topic under conditions of market relations for enterprises. The works of scientists involved in the study of these issues have been analysed, and insufficiently investigated aspects are singled out. It is noted that in the complex dynamic conditions of the functioning of modern enterprises the value of strategic behaviour has increased dramatically, which will allow companies to survive in the competitive s
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BOIKO, R. "FORMATION THE STRATEGY DEVELOPMENT OF ENTERPRIZE." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 23–29. https://doi.org/10.31891/2307-5740-2020-286-5-5.

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In the article the main problems of the management of the effective strategy of development of the enterprise on the market are discussed. It is indicated on the relevance of the topic under conditions of market relations for enterprises. The works of scientists involved in the study of these issues have been analyzed, and insufficiently investigated aspects are singled out. It is noted that in the complex dynamic conditions of the functioning of modern enterprises the value of strategic behavior has increased dramatically, which will allow companies to survive in the competitive struggle in t
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Shatalov, Danil Sergeevich. "Strategy development marketing commercial enterprise." Interactive science, no. 2 (April 19, 2016): 155–57. http://dx.doi.org/10.21661/r-18895.

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Gaponenko, Svitlana. "DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGY AT HOTEL BUSINESS ENTERPRISES." Actual Problems of Economics 1, no. 230 (2020): 40–51. http://dx.doi.org/10.32752/1993-6788-2020-1-230-40-51.

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The article further develops approaches to the formation and implementation of marketing strategies for different types of hotel business enterprises based on the construction of a generalizedglobal strategic marketing profile of hotel business enterprises (UGSMPG), determining the position of the company in the squares of the author's matrix "Marketing profile - potential", marketing research results priorities of consumers of hotel services and economic-mathematical modeling. It is also substantiated that the formation of the marketing strategy of the enterprise is carried out based on the g
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POIASNYK, Heorhii. "Methodology for ensuring the formation of marketing strategy of enterprise development." Economics. Finances. Law, no. 10 (October 29, 2021): 13–15. http://dx.doi.org/10.37634/efp.2021.10.3.

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Introduction. Market conditions pose new problems for economic entities. Currently, Ukrainian enterprises develop a plan of their market activity on the long and short term scopes on their own, meaning that all the enterprises independently choose the raw materials suppliers, range and volume of production, consumers, profits range, and the order of profits distribution. Therefore, the important part in the activities of an enterprise is the development and the implementation of the enterprise strategy. The purpose of the paper is to increase the theoretical and methodological basis for the fo
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Nan, Haoran, and Min Hu. "Corporate Marketing Strategy Analysis with Machine Learning Algorithms." Wireless Communications and Mobile Computing 2022 (August 28, 2022): 1–13. http://dx.doi.org/10.1155/2022/9450020.

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In the continuous development of Chinese enterprises, the ability to use reasonable and scientific marketing strategies is directly related to the economic benefits and social development of the whole enterprise and even society. This paper explains the importance of standardized enterprise marketing strategies based on machine learning, and on the basis of grasping the characteristics of large capacity, variety, fast flow, and high value of big data, this paper outlines and analyzes the problems that generally exist in China’s enterprises in machine learning-based marketing, so as to provide
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Imaraliev, Omurbek, and Sherbolot Mamataiyp uulu. "THE ROLE OF MARKETING IN THE DEVELOPMENT OF AN ENTERPRISE DEVELOPMENT STRATEGY." Alatoo Academic Studies 22, no. 3 (2022): 299–304. http://dx.doi.org/10.17015/aas.2022.223.36.

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This article, as the subject of research, examines the analysis of the current state and prospects for the development of enterprises in the country and marketing activities. The main goal of the study is the necessary and sufficient conditions for the application of the analysis of topical issues of the economy in the development of enterprises in the country, the accuracy of costs and income, and strategic development through marketing research activities. The article is based on the analysis of marketing research activities and the use of marketing information systems in the strategic devel
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Mudra, Mariia, and Qian Jing. "MODERN TECHNOLOGIES FOR THE FORMATION OF MARKETING MANAGEMENT STRATEGIES OF ENTERPRISES AS AN IMPERATIVE FOR THEIR INNOVATIVE DEVELOPMENT." Spatial development, no. 4 (June 26, 2023): 176–85. http://dx.doi.org/10.32347/2786-7269.2023.4.176-185.

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The essence and features of the main modern strategies of marketing activity of enterprises are considered through the prism of the latest management trends. It is substantiated that the system of marketing strategic management of the enterprise is the basis of the efficiency of its activity, which affects competitiveness and determines the direction of further development. An analysis of the evolution of the species diversity of marketing tools was carried out. The stages of formation and development of the enterprise's marketing management strategy are revealed. It is noted that the use of m
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Юсупов, А. Д. "Development of an enterprise marketing strategy." Экономика и предпринимательство, no. 8(121) (July 26, 2020): 604–9. http://dx.doi.org/10.34925/eip.2020.121.8.122.

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В динамичной рыночной системе с постоянными волнениями, изменениями и быстрой скорости передачи информации, компаниям недостаточно просто занять прибыльную нишу и хорошо вести текущую деятельность, необходимо разрабатывать долгосрочную стратегию и прорабатывать альтернативные варианты действий с оглядкой на возможные перемены. In a dynamic market system with constant excitement, change and fast speed of information transfer, it is not enough for companies to simply occupy a profitable niche and conduct good current activities, it is necessary to develop a long-term strategy and work out altern
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Saba Zedginidze, Saba Zedginidze, and Lia Berikashvili Lia Berikashvili. "Development of An Enterprise Marketing Strategy." Economics 105, no. 3-4 (2023): 163–73. http://dx.doi.org/10.36962/ecs105/3-4/2023-163.

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The article discusses the organization's strategic development theory within the competition framework. The authors analyze the activity of the enterprise and develop measures within the framework of its development strategy. The authors note that the strategy is a general, non-detailed plan of any activity, covering a long period, a way to achieve a complex goal, adapting to the changed conditions of existence in the market in the future, the tools of which are still unclear to the manager. According to the authors, the manager is a strategist, and the main goal of his strategy is the effecti
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Dissertations / Theses on the topic "Development of marketing strategy at the enterprise"

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Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li
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Козак, М. О. "Формування маркетингової стратегії підприємства ФОП «Мисловський О.В.»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12504.

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У роботі розглядаються теоретичні аспекти маркетингової стратегії на підприємстві та особливості їх впровадження на ринку меблів. Проаналізовано маркетингові стратегії на підприємстві ФОП “Мисловський.О.В.”. Запропоновано покращення існуючої маркетингової стратегії, та впровадження нової для покращення виробництва та функціонування ФОП “Мисловський.О.В.”.<br>Thesis consists of three chapters. Object of study marketing efficiency of the enterprise of the FOP "Mislovsky OV" on the furniture market. Diploma thesis deals with theoretical aspects of a new marketing strategy, which is new f
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Stáhalová, Irena. "Strategie rozvoje malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222256.

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The thesis analyses the current situation of a small company and describes a strategy of its future development. My proposal of the development and propagation of the confectionery manufactury is processed on the basis of the real data. The main goals are to obtain competitive advantages, to attract new customers and to improve the company standards.
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Кузьмак, Олег Іванович. "Формування напрямів комунального сервісно-виробничого забезпечення розвитку промислових підприємств". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/18126.

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Poбoтa викoнaнa в Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя Мiнicтеpcтвa ocвiти i нaуки Укpaїни.<br>Зaхиcт вiдбудетьcя “25” лиcтoпaдa 2016p. o 10 30 гoдинi нa зaciдaннi cпецiaлiзoвaнoї вченoї paди Д 58.052.05 у Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя зa aдpеcoю: 46008, м. Теpнoпiль, вул. Бiлoгipcькa, 50, зaлa зaciдaнь. З диcеpтaцiєю мoжнa oзнaйoмитиcя у бiблioтецi Теpнoпiльcькoгo нaцioнaльнoгo технiчнoгo унiвеpcитету iменi Iвaнa Пулюя зa aдpеcoю: 46001, м. Теpнoпiль, вул. Pуcькa, 56. Aвтopефеpaт poзicлaний «24» жoвтня 2016 p
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Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas &amp; Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr
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Siketina, Natalya Hennadievna. "Strategies for sustainable development of machine-building enterprise." Thesis, Mieszko I School of Education and Administration, 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/36610.

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Enterprises must identify those that affect its activities, identify the acceptable level of risk and how to calculate it, in order to reduce or prevent the risk of making managerial decisions. Since in the process of functioning of the enterprise there is a lagging of the values of the actually obtained indicators from the desired, there is not only the need to respond to changes in the environment of the enterprise, as well as their prediction. Consequently, the management of machine-building enterprises should develop a forecast of possible changes (positive and negative deviations) in the
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Vollebregt, Thomas Leonardus. "Development of an external marketing strategy for EWBNZ." Thesis, University of Canterbury. Engineering Management, 2014. http://hdl.handle.net/10092/8931.

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This report concerns the development of a marketing strategy tailored for EWNBZ, a not-for-profit organisation. The objective is to raise brand equity and image through improving the external perception of EWBNZ, while maximising the impact that EWBNZ is able to make in relation to its mission, vision and values. Investigations into how EWBNZ has marketed itself in the past, as well as a stakeholder analysis, have resulted in the identification of key focus areas for the strategy. These focus areas include improving marketing knowledge within the EWBNZ community as well as reducing the time
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Books on the topic "Development of marketing strategy at the enterprise"

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Adhikary, Deepak. Market development in practice: Sector development & business services strategy : experience of SEDF, Bangladesh. South Asia Enterprise Development Facility, 2006.

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Magai, George. Business development and marketing strategy for natural resource based enterprises. Community Partnerships for Sustainable Resource Management in Malawi, 2002.

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Prince Edward Island. Interdepartmental Study Committee on Cultural Industries. Towards a strategy for cultural enterprise development in Prince Edward Island: Report of the Interdepartmental Study Committee on Cultural Industries. s.n., 1985.

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Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation
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Doole, Isobel. International marketing strategy: Analysis, development and implementation. International Thomson Business Press, 1996.

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1945-, Lowe Robin, ed. International marketing strategy: Analysis, development, and implementation. 3rd ed. Thomson Learning, 2001.

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1945-, Lowe Robin, ed. International marketing strategy: Analysis, development and implementation. 4th ed. Thomson, 2004.

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Isobel, Doole, and Lowe Robin 1945-, eds. International marketing strategy: Analysis, development, and implementation. Routledge, 1994.

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1941-, Phillips Chris, Doole Isobel, and Lowe Robin 1945-, eds. International marketing strategy: Analysis, development and implementation. International Thomson, 1997.

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Enterprise, Scottish. The network strategy. Scottish Enterprise, 1994.

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Book chapters on the topic "Development of marketing strategy at the enterprise"

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Toymentseva, I. A., O. N. Denisova, and V. D. Chichkina. "The Rational Enterprise Strategy Development: Marketing Aspect." In Engineering Economics: Decisions and Solutions from Eurasian Perspective. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53277-2_7.

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Mitchell, Alex, Judith J. Madill, and Samia Chreim. "Marketing Strategy In Social Enterprise Organizations in Canada: A Structured Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_29.

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Olena, Chukurna, Tardaskina Tetіana, Alkhimova Violeta, Kofman Viktoria, and Pankovets Leonid. "Use of Artificial Intelligence in the Formation of the Marketing Strategy of the Enterprise." In New Technologies, Development and Application VII. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-66271-3_42.

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Wu, Shengling. "Research on Cross-Border Co-Brand Marketing Strategy of Coffee Enterprises." In Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024). Atlantis Press SARL, 2024. http://dx.doi.org/10.2991/978-2-38476-257-6_56.

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Stevens, Robert E., David L. Loudon, Bruce Wrenn, and William E. Warren. "Marketing Strategy Development." In Marketing Planning Guide, 2nd ed. CRC Press, 2021. http://dx.doi.org/10.1201/9781003249597-13.

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Solberg, Carl Arthur. "Strategy development in international markets." In International Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315185026-5.

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Samli, A. Coskun. "Retail Marketing Strategy Development." In Coping with Retail Giants. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137476340_3.

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Solberg, Carl Arthur, and Håvard Huse. "Strategy development in international markets." In Strategic International Marketing, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003383208-5.

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Li, Yangyang, and Ting Wang. "Study on Enterprise Microblog Marketing SWOT Analysis and Marketing Strategy." In Proceedings of the 2012 International Conference on Cybernetics and Informatics. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-3872-4_116.

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Zimmerman, Alan, and Jim Blythe. "Product strategy and product development." In Business to Business Marketing Management, 4th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003164036-11.

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Conference papers on the topic "Development of marketing strategy at the enterprise"

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Hung-Yi, Tsai. "Bp Neural Network Research on Enterprise Marketing Strategy Combination." In 2024 IEEE International Conference on Information Technology, Electronics and Intelligent Communication Systems (ICITEICS). IEEE, 2024. http://dx.doi.org/10.1109/iciteics61368.2024.10625346.

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Taranych, Andrii, and Oksana Taranych. "Corporate culture management as a component of marketing strategy of enterprise development." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.11.

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Corporate culture management determines the increase of efficiency of enterprise development in the market both direct stimulation of work of the personnel, and influence on external environment and consumers. The paper considers corporate culture as a component of marketing strategy of enterprise development. The purpose of the work is to determine the theoretical foundations of corporate culture in the organization, and to identify ways to improve the management of corporate culture as part of the marketing strategy of enterprise development on the example of PJSC «Volynholding». The work is
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Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

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The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
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Solov’eva, S. V. "THE THEORETICAL ASPECTS OF THE DEVELOPMENT AND IMPLEMENTATION OF THE COMPANY'S PRODUCT STRATEGY." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-164-168.

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The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.
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Wang, Yihan. "Analysis on the Marketing Strategy of Hermes." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.045.

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"Research on Enterprise Marketing Strategy based on Consumer Behavior." In 2018 International Conference on Economics, Finance, Business, and Development. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icefbd.18.018.

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Yang, Haiyan. "Research on the Marketing Strategy of Joybo." In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220603.080.

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Liu, Jialong. "Research on Nintendo’s Marketing Strategy During the Epidemic." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.027.

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Chiseliov, Lilia. "Efficiency management of a enterprise based on a marketing tools." In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.28.

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This article is devoted to the issues of increasing the efficiency of the enterprise. The development of measures to improve the efficiency of the enterprise requires, first of all, an adequate assessment of the existing efficiency. There are many approaches to assessing the effectiveness of an enterprise in the market, but almost all of them are based on economic indicators. The purpose of the study is to develop an approach to managing the efficiency of an enterprise based on its stage-by-stage assessment. The process of managing the performance of an enterprise is considered as a set of sta
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Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

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Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. &#x0D; In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the
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Reports on the topic "Development of marketing strategy at the enterprise"

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O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

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This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.
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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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Umlas, Anna Jennifer, and Roehlano Briones. Matching Grants as a Strategy for Enterprise Development. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.38.

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This paper provides a short overview of the potential use of matching grants as a strategy to spur private sector investment. Specifically, it describes the design and initial implementation of the conditional matching grant scheme under the Rural Agro-enterprise Partnership for Inclusive Development and Growth (RAPID Growth) Project. The focus is on the use of matching grants as a strategy to finance productive investments of farmer organizations or private micro and small enterprises.
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Stucchi, Rodolfo, Alessandro Maffioli, Manuel Pacheco, Carlo Pietrobelli, and Elisa Giuliani. Evaluating the Impact of Cluster Development Programs. Inter-American Development Bank, 2013. http://dx.doi.org/10.18235/0009122.

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Do the programs that aim to promote and develop industry clusters (also known as Cluster Development Programs) work? Do they have an impact on enterprise development? This paper offers an insight into the methods that can help answer these fundamental questions through solid quantitative evidence. In general, results will depend on the level of coordination that is achieved and on the actions undertaken as a result of improved coordination and strategy-setting of the relevant actors.
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Briones, Roehlano, Adoracion Navarro, Michael Abrigo, Anna Jennifer Umlas, and Jokkaz Latigar. Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID-Growth) Project Baseline Survey. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.39.

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This study presents a baseline survey for the Rural Agro-enterprise Partnership for Inclusive Development and Growth (RAPID-Growth) project implemented by the Department of Trade and Industry. Operating in six regions of Mindanao and Region VIII, the project focuses on key value chains, including cacao, coconut, coffee, and processed fruits and nuts. The study delves into the current conditions of smallholder farming households and farmer organizations (FOs), complementing another PIDS study on matching grants as a strategy for enterprise development (Umlas and Briones 2023). Utilizing quantit
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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Kennedy, Marie, Aisha Conner-Gaten, Jamie Hazlitt, Javier Garibay, and Marisa Ramirez. Assessing the Diversity of the E-collection of the William H. Hannon Library; a Phased Project. William H. Hannon Library, 2018. http://dx.doi.org/10.15365/whhl.librarian.2018.1022.

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The American Library Association’s 1982 statement on Diversity in Collection Development reminds librarians of our professional responsibility “to select and support the access to materials on all subjects that meet, as closely as possible, the needs, interests, and abilities of all persons in the community the library serves. This includes materials that reflect political, economic, religious, social, minority, and sexual issues.” The William H. Hannon (WHH) Library’s vision statementaffirms that the library views itself as Bridge, Gateway, Agora, and Enterprise. To ensure that our materials
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile
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You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

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Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th
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