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Dissertations / Theses on the topic 'Development of marketing strategy at the enterprise'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li

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2

Козак, М. О. "Формування маркетингової стратегії підприємства ФОП «Мисловський О.В.»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12504.

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У роботі розглядаються теоретичні аспекти маркетингової стратегії на підприємстві та особливості їх впровадження на ринку меблів. Проаналізовано маркетингові стратегії на підприємстві ФОП “Мисловський.О.В.”. Запропоновано покращення існуючої маркетингової стратегії, та впровадження нової для покращення виробництва та функціонування ФОП “Мисловський.О.В.”.<br>Thesis consists of three chapters. Object of study marketing efficiency of the enterprise of the FOP "Mislovsky OV" on the furniture market. Diploma thesis deals with theoretical aspects of a new marketing strategy, which is new f

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Stáhalová, Irena. "Strategie rozvoje malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222256.

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The thesis analyses the current situation of a small company and describes a strategy of its future development. My proposal of the development and propagation of the confectionery manufactury is processed on the basis of the real data. The main goals are to obtain competitive advantages, to attract new customers and to improve the company standards.

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Кузьмак, Олег Іванович. "Формування напрямів комунального сервісно-виробничого забезпечення розвитку промислових підприємств". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/18126.

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Poбoтa викoнaнa в Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя Мiнicтеpcтвa ocвiти i нaуки Укpaїни.<br>Зaхиcт вiдбудетьcя “25” лиcтoпaдa 2016p. o 10 30 гoдинi нa зaciдaннi cпецiaлiзoвaнoї вченoї paди Д 58.052.05 у Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя зa aдpеcoю: 46008, м. Теpнoпiль, вул. Бiлoгipcькa, 50, зaлa зaciдaнь. З диcеpтaцiєю мoжнa oзнaйoмитиcя у бiблioтецi Теpнoпiльcькoгo нaцioнaльнoгo технiчнoгo унiвеpcитету iменi Iвaнa Пулюя зa aдpеcoю: 46001, м. Теpнoпiль, вул. Pуcькa, 56. Aвтopефеpaт poзicлaний «24» жoвтня 2016 p

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Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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6

Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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7

Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or

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8

Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr

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Siketina, Natalya Hennadievna. "Strategies for sustainable development of machine-building enterprise." Thesis, Mieszko I School of Education and Administration, 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/36610.

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Enterprises must identify those that affect its activities, identify the acceptable level of risk and how to calculate it, in order to reduce or prevent the risk of making managerial decisions. Since in the process of functioning of the enterprise there is a lagging of the values of the actually obtained indicators from the desired, there is not only the need to respond to changes in the environment of the enterprise, as well as their prediction. Consequently, the management of machine-building enterprises should develop a forecast of possible changes (positive and negative deviations) in the

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10

Vollebregt, Thomas Leonardus. "Development of an external marketing strategy for EWBNZ." Thesis, University of Canterbury. Engineering Management, 2014. http://hdl.handle.net/10092/8931.

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This report concerns the development of a marketing strategy tailored for EWNBZ, a not-for-profit organisation. The objective is to raise brand equity and image through improving the external perception of EWBNZ, while maximising the impact that EWBNZ is able to make in relation to its mission, vision and values. Investigations into how EWBNZ has marketed itself in the past, as well as a stakeholder analysis, have resulted in the identification of key focus areas for the strategy. These focus areas include improving marketing knowledge within the EWBNZ community as well as reducing the time

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Srikaew, Anuwat. "Marketing Strategy Development of Community Businesses in Thailand." Thesis, University of Liverpool, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507480.

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Small community businesses in Thailand have flourished, noticeably under the OTOP scheme, started in 2001. This study focuses on community businesses (CBs) in Chiang Mai province involved in the production of fabric and clothes that have faced issues such as marketing problems. Appropriate marketing strategies can be employed to ensure that these issues can be managed, allowing these community businesses to eventually become self-reliant. The objectives of this study were to: I) Investigate the internal and external factors that influence marketing strategies of community businesses; 2) Examin

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Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

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Фроленко, Ольга Михайлівна, та O. M. Frolenko. "Інформаційне забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/17600.

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Робота виконана на кафедрі промислового маркетингу Тернопільського національного технічного університету імені Івана Пулюя Міністерства освіти і науки України. Захист відбувся “26” серпня 2016 р. о 14:00 годині на засіданні спеціалізованої вченої ради Д 58.052.05 Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46008, м. Тернопіль, вул. Білогірська, 50, зала засідань. З дисертацією можна ознайомитись у бібліотеці Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Руська, 56.<br>У дисертації розкрито с

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Bondar, Mykola, Natalia Iershova, and Tetiana Chaika. "Strategy of sustainable development of the enterprise: accounting and analytical content." Thesis, Український державний університет залізничного транспорту, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/43497.

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The effectiveness of management decisions for the implementation of the sustainable development strategy of an enterprise is determined. The authors of the article surveyed managers and managers of industrial enterprises that work on them held. The research topic is aimed at identifying the reasons for the lack of information and analytical support for a sustainable development strategy. The system of accounting and analytical support for the strategy of sustainable development of an enterprise is presented. The basic principles for constructing a model are systematic, a comprehensive analysis

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Talebi-Taher, Hamidreza. "Oracle Strategy in Business Development : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8041.

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Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. The main method of data collection was gathering information from those websites which include information and news

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Valler, David Charles. "Private sector involvement in local economic strategy." Thesis, Cardiff University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.360302.

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Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat

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Larka, L. S. "SMART-evaluation of economic decisions complexes of the enterprise." Thesis, National Technical University "Kharkiv Polytechnic Institute", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/42052.

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Ljunggren, Rebecca, and Elisabet Olin. "The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21326.

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Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. This deserves a well-planned marketing strategy, however social entrepreneurs have scarce resources to conduct marketing in the best possible way. For these reasons, there is a need for further investigating on social entrepreneurship and marketing. Purpose: Thi

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Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire

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Mitchell, Leslie. "Development of manufacturing strategy for the small-medium enterprise (SME) : theory and practice." Thesis, University of Hertfordshire, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296543.

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Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT Authors: Nikki Lindgren and Claes Lindgren Professor: Stig Sörling Title: Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study Background: Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set

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Lewington, John Alfred. "Factors affecting the development of sophisticated database marketing systems." Thesis, Open University, 1998. http://oro.open.ac.uk/57873/.

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In the late 1980s, companies in a wide variety of industries began to implement segmented marketing strategies using database marketing (DBM) systems. Several surveys noted that some organisations were developing sophisticated DBM systems to achieve competitive advantage, while others, in similar marketplaces, seemed unable, or unwilling, to exploit the potential benefits of these powerful systems. Alternatively, evidence from industrial reports suggested that most companies were failing to fully exploit the capabilities oftheir systems. Hence, this research was designed to determine the facto

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Mkhonta, Mpendulo Colin. "The development of a marketing strategy for a tannery waste by-product." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1515.

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Worldwide chromium waste from tanneries is a major environmental concern. A considerable amount of effort is being implemented by tanneries to resolve the environmental concerns. Because of the wide range of chemicals used in tanning, waste treatment is an important issue in the industry. All the tanneries put considerable money and effort into treating their effluent. South African tanneries currently have various methods of disposing of their chrome waste. Most have systems for recycling the waste and disposing of it in municipal waste dumps or it is dumped on the company's own land. Hence t

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Horňák, Matej. "Strategie rozvoje malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221436.

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This thesis deals with processing of analysis Two Nations Limited Company and suggests strategy for its development. Strengths and weaknesses, opportunities and threats of an enterprise are summarized in a chapter that deals with SWOT analysis. The final part of this thesis determines contingencies and appreciates project.

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Alves, Junior José Victor. "Development & Strategy in the Chemical industry." Paris 13, 2011. http://scbd-sto.univ-paris13.fr/secure/ederasme_th_2011_alves.pdf.

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La question principale que dispose cette thèse est relative à la restructuration du secteur et des entreprises chimiques à cause des nouvelles frontières stratégiques, notamment concurrentielles, technologiques, financières et institutionnelles. L’objectif principal c’est de comprendre et caractériser les comportements hétérogènes des firmes chimiques, les en classent en groupes distincts. La première prémisse de cette thèse est que l'apprentissage cumulatif scientifique ou les DPI (droits de propriété intellectuelle) ne sont plus les principaux obstacles aux nouveaux entrants dans le secteur;

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Kwon, Jeamok. "Factors influencing residents' attitudes toward tourism marketing as a development strategy." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph. D.)--Michigan State University. Dept. of Community, Agriculture, Recreation, and Resource Studies, 2008.<br>Title from PDF t.p. (viewed on Apr. 8, 2009) Includes bibliographical references (p. 167-177). Also issued in print.

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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT ana

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Minakhmetova, Dinara, and Anastasia Savchenko. "Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44667.

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The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. The hypotheses about an existence of causal relationships between the identi

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Rajagopal, Shanmugan. "The development of a competitive marketing strategy within the UK electronics industry." Thesis, University of Strathclyde, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298792.

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Vickers, Jonathan S. "Marketing strategy and new product development in the UK credit card industry." Thesis, Aston University, 1993. http://publications.aston.ac.uk/10813/.

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The development of new products in today's marketing environment is generally accepted as a requirement for the continual growth and prosperity of organisations. The literature is consequently rich with information on the development of various aspects of good products. In the case of service industries, it can be argued that new service product development is of as least equal importance as it is to organisations that produce tangible goods products. Unlike the new goods product literature, the literature on service marketing practices, and in particular, new service product development, is r

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Makapela, Nobuntu Unathi B. "A critical evaluation of the preferential procurement strategy and enterprise development strategy of a major motor manufacturer in the Eastern Cape." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1007274.

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This research is born out of recognition of the challenges Black Economic Empowerment (BEE) in the private sector faces in South Africa, with preferential procurement being one of the components of South Africa's Broad Based Black Economic Empowerment Strategy. Over the past years, South Africa has witnessed the birth of a new economy, one that allows for investment in its people, makes provision for sustainable growth through skills transfer and development, and ensures economic empowerment. The focus of this research is the Preferential Procurement strategy implemented at DaimlerChrysler Sou

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Conradie, Tessa Jane. "The development of a recommended digital marketing strategy for Pan Macmillan, South Africa." Thesis, Rhodes University, 2016. http://hdl.handle.net/10962/d1021247.

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This research attempts to create a recommended digital marketing strategy for Pan Macmillan, South Africa. As a result of the advance of technology and the increase of connectivity, digital marketing is becoming a highly important tool with regards to competitive advantage, differentiation and the overall marketing of a company and its product or service (Barwise and Farley, 2005, p. 68). Digital marketing is, in South Africa specifically, a relatively new concept (Sandmann, 2014, p. 1). If South African companies are able to efficiently utilise the gap in the market, they will ensure a signif

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Meny-Gibert, Marie Louise. "The development and evolution of competencies in a successful enterprise in a competitive industry." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22768.

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The research explores the competencies that lead to firm success, success defined as the attainment of above-average rents over the long-term. The research asserts that to fully understand how companies come to be successful one needs to adopt a complex understanding of performance led by the internal workings of the firm. This involves identifying how different allocation processes might adapt resources to develop unique organisational competencies.Case study research was the most appropriate methodology to use in studying the internal workings of the firm. The case study focused on a single

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Kritzinger, Wouter Thomas. "Development of a search engine marketing model using the application of a dual strategy." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2603.

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Thesis (DTech (Informatics))--Cape Peninsula University of Technology, 2017.<br>Any e-commerce venture using a website as main shop-front should invest in marketing their website. Previous empirical evidence shows that most Search Engine Marketing (SEM) spending (approximately 82%) is allocated to Pay Per Click (PPC) campaigns while only 12% was spent on Search Engine Optimisation (SEO). The remaining 6% of the total spending was allocated to other SEM strategies. No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two mai

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Vincent, Leslie Harris. "Marketing Strategy Formulation in the Commercialization of New Technologies." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/7238.

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The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship between innovation and its antecedents and consequences is provided, while at the same time providing answers to conflicting conclusions within this field. The conclusions reached provide a more comprehensive understanding of the drivers of innovation as well as the implications associated with the phenom

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Petersen, Warren G. B. "Guidelines for the development of a marketing strategy to achieve sustainable growth." Thesis, 2008. http://hdl.handle.net/10210/745.

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Hongjiang, Li. "Enterprise business ecological strategic capabilities and enterprise group ecosystem health: an analysis based on the Sichuan Port and Channel Development Enterprise Group." Doctoral thesis, 2018. http://hdl.handle.net/10071/17752.

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An enterprise group is a complex group of independent enterprises that are linked by a number of formal or informal relationships. Regarding enterprise group as a kind of business ecosystem, this dissertation explores the relationship between enterprise’s business ecological strategic capabilities and enterprise group’s ecosystem health based on Sichuan Port and Channel Development Enterprise Group, adopting business ecological perspective, enterprise capability theory and social network analysis theory. From ecological perspective, enterprises within a business ecosystem will be playing

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Neves, Ândrea Carina Santos. "Caso pedagógico Derovo: Estratégia de marketing e inovação." Master's thesis, 2011. http://hdl.handle.net/10071/4696.

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Face à importância do Marketing e da Inovação para a construção da competitividade das empresas numa esfera económica global e sendo a maior parte das empresas em Portugal PME’s 1 , cujas maiores necessidades de formação passam exactamente por estas actividades 2 pareceu-me de todo o sentido observar as temáticas do Marketing e da Inovação, dando particular relevo a uma PME da zona centro do país que surge como modelo nestas questões. Segundo um inquérito 2 realizado às empresas da Região Centro no que se refere a Marketing e Inovação, quase 70% constatava necessidades de for

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Лук’янчук, Г. О. "Економічне обґрунтування диверсифікації діяльності підприємства (на прикладі ТОВ “Верес”)". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9921.

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У роботі розглядаються теоретичні аспекти диверсифікації діяльності підприємства: сутність диверсифікації, типи та види, завдання та ін. Проаналізовано існуючі недоліки в стратегії розвитку підприємства ТОВ «Верес» та його фінансово-економічний стан, ризики реалізації проекту та можливість їх зменшення. Запропоновано заходи щодо вдосконалення стратегії підприємства – диверсифікації його діяльності.<br>The work deals with theoretical aspects of diversification of enterprise activity are considered: the essence of diversification, types, tasks, etc. Author analyzed the existing disadvantag

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"Strategic and organization development for marketing divisions of multinationals." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5887177.

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Chen, Yi-Yuan, and 陳逸媛. "ENTERPRISE GLOBALIZATION AND ITS MARKETING STRATEGY－ BANKS IN TAIWAN." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/07324362243982060729.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>93<br>Further opening of Taiwan local financial market is necessary especially after entering WTO. It is mandatory to all WTO members to release financial restriction of their own countires to make a freer envorinment to financial industry. It implies that all the foreign banks in Taiwan may get more freedom to develop their business due to less government and local limitation. Moreover, it also implies that if local banks keep current strategies, they may not compete with foreign banks in Taiwan. Internationalization is the only way to improve local banks’ capa

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Huang, Yu-Ting, and 黃鈺婷. "The Analysis of Marketing Strategy of Sheltered Workshop in Social Enterprise." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/31900586928344202254.

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碩士<br>國立屏東科技大學<br>社會工作系<br>96<br>In recent years, the non-profit organizations wish to promote its operating and managing ability actively to adapt to the changing of multiple social developments due to the government subsidies reducing, the numbers of non-profit organization increasing, as well as the economic recession and the public donation decreasing. The revision of Enforcement Rules for the Physically and Mentally Citizens Protection Act in 2006 defines the sheltered workshop’s responsibility explicitly. Meanwhile, the Counicl of Labor Affairs actively provides the sheltered workshop re

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Yevhenii, Selivonchyk. "Justification the strategy of enterprise development: PJSC Elektrotermometriya: case study." Master's thesis, 2016. http://hdl.handle.net/10198/13222.

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Mestrado APNOR<br>The research is orientated to the actual issues of strategic management of industrial enterprises. The theoretical aspects of strategic management are generalized, its role is certain in organization development, methods and processes of strategic management are investigational. In this context the main objective of study is based on the strategic analysis of PJSC «Elektrotermometriya», formation ways to improve the strategic management of the company with regard to the readiness of the company to strategic changes and conducting of developments and recommendations for improv

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Lin, Miao-Chin, and 林妙錦. "The effects of enterprise hunger marketing strategy on customer purchase intention and WOM." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/68818207476828962031.

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碩士<br>淡江大學<br>管理科學學系碩士班<br>104<br>Before selling products, firms need to adopt marketing strategy to attract consumers’ purchase, and scarcity is one of the marketing ways. Therefore, this study uses the theme of hunger marketing as the research issue. This study investigates the relationships between hunger marketing, MOA (motivation, pportunity, and ability), involvement, epistemic value, purchase intention and word of mouth (WOM). Limited tangible goods of Jordon shoes and intangible service of Maldives tourism are two different types of limited products adopted in this study to test the mo

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Chong, Jia-Rong, and 鍾佳容. "Design of the Networked Album Interface for the Study of Enterprise Marketing Strategy." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04452447333895828581.

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碩士<br>銘傳大學<br>設計管理研究所碩士班<br>98<br>The internet is a rapidly developed technology creation which broke the distance of time and space. After the Networked Album become the popular service, its function no longer is a kind of tool, it makes users to be more personalized and popularized. This is a new phenomenon for network marketing. You can use the functions of website to share the information, make closer relationship between friends, and show yourself and your life with the variety of images. The Network Album also provides a convenient way to promote the products. It also is a good marketing

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彭木新. "Development of electronic commerce strategy agriculture for marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/90609631793238517131.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>91<br>Because of the development of electronic commerce, many companies face a lot of different challenges and have to change their way to run their firm! According to the past researches, most firms use electronic commerce to deal with normal work instead of link them to company’s goals or development strategies! Thus, how to introduce electronic commerce strategically will be a valuable issue to discuss. The economic increase fast and the agriculture demand variety so besides traditional agriculture marketing system we still need other effective ways to

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WU, YU-HUNG, and 吳雨虹. "Exploratory Research on Marketing Strategy of Social Enterprise: San-He Tile Kiln as Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/31919795904173792582.

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碩士<br>國立中山大學<br>國際經營管理碩士學程<br>104<br>The business model of social enterprise which adopts commercial approach to solve social issues has been regarded as an effective social solution. Most Taiwan social enterprises are developed from Non-profit organizations, and most of them attract customer by the feature of charity. However, in commercial market the motive of charity may attract customer but hardly build up customer loyalty. Therefore, more social enterprurers shift the focus to branding. This research explores how social enterprise do the branding. This research analyzes the business oper

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Sooful, Nishi. "A residential development emerging marketing strategy for Moreland Developments." Thesis, 2005. http://hdl.handle.net/10413/3687.

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The current burgeoning property boom coupled with new opportunities created in and around Umhlanga has enabled Moreland (MD) to capitalize on lucrative property development. Although MD's residential division has attained phenomenal sales growth, this is however, not altruistically representative of a demographically multiracial South Africa. Demographic sales representation is exemplified by a discriminatory bias towards specific race groups. Residential sales portfolio reflects a discernible absence of Black African customers. Research undertaken for MD indicates that affluent Black Africans

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Chen, Jeremy, and 陳俊達. "4K TV Product Marketing Development Strategy - A Case Study." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/v9fd7t.

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碩士<br>國立清華大學<br>經營管理碩士在職專班<br>104<br>By mainland china government’s policy to strengthen import substitution strategy, local LCD factories as well as supply chain manufacturing sites have been built rapidly and vastly in the country wide. By sudden pressure of capacity over supply, Taiwanese LCD makers were choosing 4K（Ultra HD） technology as the key product differentiation feature to continue leading the tread of the product marketing. However, at the dawn of the product launch, there hasn’t been too positive on the market demand or drawn too much of consumer’s attention, due to the products’

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