Relevant bibliographies by topics / Dienstleistung : Management. Marketing. Kundenmanagement

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Academic literature on the topic 'Dienstleistung : Management. Marketing. Kundenmanagement'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 February 2022

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Dissertations / Theses on the topic "Dienstleistung : Management. Marketing. Kundenmanagement"

1

Stadler, Michael. "Das Modell der Dienstleistungskompetenz von Fueglistaller im Licht der neusten Literatur." St. Gallen, 2005. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01654375001/$FILE/01654375001.pdf.

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Grund, Michael A. "Interaktionsbeziehungen im Dienstleistungsmarketing : Zusammenhänge zwischen Zufriedenheit und Bindung von Kunden und Mitarbeitern /." Wiesbaden : Gabler, 1998. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008235953&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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3

Dous, Malte. "Kundenbeziehungsmanagement für interne IT-Dienstleister : strategischer Rahmen, Prozessgestaltung und Optionen für Systemunterstützung /." Wiesbaden : Deutscher Universitäts-Verlag, 2007. http://aleph.unisg.ch/hsgscan/hm00201116.pdf.

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Karg, Michael. "Kundenakquisition als Kernaufgabe im Marketing /." [S.l.] : [s.n.], 2001. http://aleph.unisg.ch/hsgscan/hm00027021.pdf.

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5

Emödi, Andreas. "Dynamisches Segmentmanagement und Leistungssystem am Beispiel des Private Bankings (PB) /." [S.l.] : [s.n.], 1999. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008577253&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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6

Rosier, Markus. "Beziehungsintelligenz in Marketing, Vertrieb und Service Konzeptualisierung, Messung, Erfolgsrelevanz und Management." München FGM-Verl, 2007. http://d-nb.info/991960270/04.

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7

Paul, Michael. "Theoriebildung im Marketing das Wiederkaufverhalten bei Dienstleistungen." Lohmar Köln Eul, 2008. http://d-nb.info/991906942/04.

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Tuzovic, Sven. "Kundenorientierte Vergütungssysteme im Relationship-Marketing : Anforderungen, Konzeptionalisierung und Institutionalisierung /." Wiesbaden : Gabler, 2004. http://www.gbv.de/du/services/toc/bs/391370197.

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Auer, Christoph. "Performance Measurement für Customer Relationship Management : Controlling des IKT-basierten Kundenbeziehungsmanagements /." Wiesbaden : Dt. Univ.-Verl, 2004. http://www.gbv.de/dms/zbw/388111844.pdf.

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10

Kuppelwieser, Volker. "Beziehungsmaßnahmen als Zusatzdienstleistung : eine empirische Betrachtung des Kundennutzens /." Marburg : Tectum, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2839242&prov=M&dok_var=1&dok_ext=htm.

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Books on the topic "Dienstleistung : Management. Marketing. Kundenmanagement"

1

Hofmaier, Richard. Integriertes Marketing-, Vertriebs- und Kundenmanagement. DE GRUYTER OLDENBOURG, 2014.

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Keuper, Frank. Sales & Service: Management, Marketing, Promotion und Performance. Gabler, 2008.

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3

Principles of services marketing. McGraw-Hill, 1994.

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Principles of services marketing. 5th ed. McGraw-Hill Education, 2008.

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Lauren, Wright, ed. Principles of service marketing and management. Prentice Hall, 1999.

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Lauren, Wright, ed. Principles of service marketing and management. 2nd ed. Prentice Hall, 2002.

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7

Gebhardt-Seele, Stephan. Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing. 3rd ed. Gabler, 2010.

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8

Meeting customer needs. 3rd ed. Butterworth-Heinemann, 2003.

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Meeting customer needs. Butterworth/Heinemann, 1994.

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Meeting customer needs. 2nd ed. Butterworth/Heinemann, 1997.

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Book chapters on the topic "Dienstleistung : Management. Marketing. Kundenmanagement"

1

"VII. Integriertes Focus-Group-Management (FGM) sowie Marketing-, Vertriebsund Kunden-Scorecard-Management." In Integriertes Marketing-, Vertriebs- und Kundenmanagement. De Gruyter Oldenbourg, 2014. http://dx.doi.org/10.1524/9783110361698.169.

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"VI.Integriertes Kundenentwicklungs- und Key-Account-Management (KAM)." In Integriertes Marketing-, Vertriebs- und Kundenmanagement. De Gruyter Oldenbourg, 2014. http://dx.doi.org/10.1524/9783110361698.139.

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You might also be interested in the extended bibliographies on the topic 'Dienstleistung : Management. Marketing. Kundenmanagement' for particular source types:
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