Relevant bibliographies by topics / Dienstleistung : Management. Marketing. Kundenmanagement / Books
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Books on the topic 'Dienstleistung : Management. Marketing. Kundenmanagement'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 February 2022

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1

Hofmaier, Richard. Integriertes Marketing-, Vertriebs- und Kundenmanagement. DE GRUYTER OLDENBOURG, 2014.

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2

Keuper, Frank. Sales & Service: Management, Marketing, Promotion und Performance. Gabler, 2008.

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3

Principles of services marketing. McGraw-Hill, 1994.

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4

Principles of services marketing. 5th ed. McGraw-Hill Education, 2008.

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5

Lauren, Wright, ed. Principles of service marketing and management. Prentice Hall, 1999.

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6

Lauren, Wright, ed. Principles of service marketing and management. 2nd ed. Prentice Hall, 2002.

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7

Gebhardt-Seele, Stephan. Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing. 3rd ed. Gabler, 2010.

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8

Meeting customer needs. 3rd ed. Butterworth-Heinemann, 2003.

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9

Meeting customer needs. Butterworth/Heinemann, 1994.

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10

Meeting customer needs. 2nd ed. Butterworth/Heinemann, 1997.

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11

Typologie des Marketing-Management: Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde. P. Lang, 2002.

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12

Seifert, Andreas. Typologie des Marketing-Management: Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde. Peter Lang International Academic Publishers, 2018.

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13

Capon, Noel. The Marketing Mavens. Crown Publishing Group, 2007.

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14

Sauers, Amy Carson. Effective customer relationship management: How emotion drives sustainable success. Cambria Press, 2008.

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15

Schüller, Anne M. Total-loyalty-Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 5th ed. Gabler, 2009.

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16

Gouthier, Matthias H. J., and Ingo Balderjahn. Service excellence als Impulsgeber: Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag. Gabler, 2007.

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17

Rössel, Heiko. Mehr Erfolg durch professionellen Service: Servicearchitektur als Schlüssel für Wachstum und Kundenzufriedenheit. Gabler, 2011.

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18

Marketing mavens: How the world's best use five key imperatives to put customers at the center and make marketing everyone's business. Crown Business, 2007.

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19

Bateson, John E. G. Managing services marketing: Text and readings. 2nd ed. Dryden Press, 1992.

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20

Managing services marketing: Text and readings. 2nd ed. Dryden Press, 1992.

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21

Bateson, John E. G. Managing services marketing: Text and readings. 3rd ed. Dryden Press, 1995.

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22

Managing services marketing: Text and readings. Dryden Press, 1989.

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23

Managing services marketing: Text and readings. 3rd ed. Dryden Press, Harcourt Brace College, 1995.

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24

Bateson, John E. G. Managing services marketing: Text and readings. 4th ed. Dryden Press, 1999.

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25

Service management and marketing: A customer relationship management approach. 2nd ed. Wiley, 2000.

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26

Service management and marketing: Customer management in service competition. 3rd ed. J. Wiley & Sons, 2007.

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27

Hippner, Hajo. Grundlagen des CRM: Strategie, Gescha ftsprozesse und IT-Unterstu tzung. 3rd ed. Gabler, 2011.

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28

Zeithaml, Valarie A. Services marketing: Integrating customer focus across the firm. 2nd ed. Irwin/McGraw-Hill, 2000.

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29

Jo, Bitner Mary, and Gremler Dwayne D, eds. Services marketing: Integrating customer focus across the firm. 4th ed. McGraw-Hill/Irwin, 2006.

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30

Service management and marketing: Managing the moments of truth in service competition. Lexington Books, 1990.

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31

Whiteley, Richard C. Customer centered growth: Five proven strategies for building competitive advantage. Century, 1996.

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32

Whiteley, Richard C. Customer centered growth: Five proven strategies for building competitive advantage. Addison-Wesley Pub., 1996.

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33

Crego, Edwin T. Customer-centered reengineering: Remapping for total customer value. Irwin Professional Pub., 1995.

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34

M, Lewis Jeffrey, and Marshak Ronni T, eds. The customer revolution: How to thrive when customers are in control. Crown Business, 2001.

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35

Töpfer, Armin. Kundenmanagement: Kundenzufriedenheit, Kundenbindung und Kundenwert messen und steigern. Springer, 2008.

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36

Palmer, Adrian. Principles of Services Marketing. 4th ed. McGraw Hill Higher Education, 2007.

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37

Palmer, Adrian. Principles of Services Marketing. 3rd ed. McGraw-Hill Education, 2000.

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38

Principles of Services Marketing. McGraw-Hill Publishing Co., 1998.

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39

Principles of Services Marketing. McGraw Hill Higher Education, 2007.

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40

Palmer, Adrian. Principles of Services Marketing. 2nd ed. McGraw-Hill Publishing Co., 1998.

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41

Services Marketing (M & E Handbook). Trans-Atlantic Publications, 1995.

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42

Capon, Noel. The Marketing Mavens. Crown Business, 2007.

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43

author, Rosen Emanuel, ed. Absolute value: What really influences customers in the age of (nearly) perfect information. 2014.

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44

Customer Relationship Management in der Praxis: Erfolgreiche Wege zu kundenzentrierten Lösungen. Springer Berlin Heidelberg, 2000.

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45

Zeithaml, Valarie, and Mary Jo Bitner. Services Marketing. 2nd ed. McGraw-Hill/Irwin, 1999.

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46

Zeithaml, Valarie, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing. McGraw-Hill/Irwin, 2005.

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47

Zeithaml, Valarie, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing. 4th ed. McGraw-Hill/Irwin, 2005.

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48

Zeithaml, Valarie, and Mary Jo Bitner. Services Marketing. McGraw-Hill/Irwin, 1999.

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49

Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter. Springer Berlin Heidelberg, 2001.

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50

Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter. Springer Berlin Heidelberg, 2000.

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