Dissertations / Theses: 'Diffusion of Innovation (DOI) theory'

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Mukabi, Collins, and Nguyen Long Vu. "Cryptocurrency as a Payment Method in the Retail Industry : An application of Diffusion of Innovation Theory (DOI) on the characteristics of Bitcoin: the case of Bitrefill." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-46892.

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Background: The convergence of payment behaviours can contribute to the diffusion of new payment technologies and thus economic performance. There is evidence that the electrification of the retail payment system promotes the performance of the banking sector and economic growth. The retail payment market is a prime example of a two-sided market where new payment instruments need to reach a critical mass of users to become viable and grow further (Martikainen, Schmiedel & Takalo, 2015). Purpose: The purpose of this paper is to analyse Bitcoin, as a payment method, and review the models already used to shed more light on its further potential adoption by retailers. We apply the DOI theory and review the TAM model to determine the underlying characteristics of Bitcoin that will enable further adoption or rejection among retailers. Method: We conduct a case study on Bitrefill AB which offers a rich method for investigating and researching. With the process of interpretation in context, we make inference from the case of Bitrefill in connecting with events and experiences of other retailers (Expedia, Alibaba, Overstock and CheapAir). Conclusion: According to the results, the adoption of Bitcoin relies heavily on positive relative advantages to other payment methods, compatibility and simplicity of its use while negative characteristics that pull it back from being adopted include the complexities in understanding the technology behind it, damaging outcomes varying from the expected.

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Jansson, Johan. "Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-29752.

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Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. This thesis extends the understanding of a moral basis of green consumer behavior by exploring the influences of attitudinal factors on both car curtailment behaviors, and on consumer adoption of a high involvement eco-innovation – the alternative fuel vehicle. The integrated influences of innovation specific characteristics, car habits, knowledge and social norms, are also examined. Furthermore, differences between AFV adopters and non-adopters are explored, and the notion of consumers performing purchase and curtailment behaviors for different reasons is utilized in the development of nuanced profiles of three distinct consumer groups. Four studies, which build on two quantitative data collections on adopters and non-adopters of AFVs in Sweden, are included in this thesis. In the first study, similarities and differences among adopters and non-adopters of AFVs, and the effects of attitudinal factors (values, beliefs, and norms), knowledge, and sociodemographics on the adoption decision are analyzed. The results show that knowledge and personal norms are strong predictors of AFV adoption and that the VBN theory is applicable in this context. The main implication from the study is that high-involvement green purchase decisions, such as eco-innovation adoption, can be viewed as morally based. In the second study, a set of determinants influencing both curtailment of car use and willingness to adopt a less environmentally harmful vehicle are analyzed. Biospheric values, personal proenvironmental norms, and car habit strength are found to influence both types of behaviors in different ways. The main implication from this study is that green purchase decisions and curtailment behaviors within a specific context are determined by partly different factors but personal norm is a strong predictor of both types of behaviors. The third study extends the findings from the previous one in segmenting consumers on curtailment behaviors and proenvironmental purchases. Three distinct types of consumers emerge from the data. The Non-greens are found to exhibit the lowest levels of green attitudes and behaviors, and the strongest car habits. The Curtailers are distinguished by performing primarily reductionist behaviors, and by being the most willing to reduce negative environmental impact of car use. The Ecovators are found to be the most inclined to purchase eco-innovations and also display the greenest values. The study shows that green consumers are a heterogeneous group that can be separated on the basis of green curtailment behaviors and proenvironmental purchase decisions, and that there seems to be no inherent contradiction in being an early adopter of new green technology (such as the AFV) and also having high levels of proenvironmental values, beliefs, and norms. In the final study, innovation specific characteristics and consumer innovativeness factors are integrated with normative and attitudinal determinants influencing AFV adoption. The results show that personal and social norms, consumer novelty seeking, and four perceived innovation characteristics influence the adoption decision. Differences between AFV adopters’ and non-adopters’ ratings of AFV specific attributes are also analyzed. The contribution of this study is the integration of VBN theory and the DOI framework and the empirical conclusion that eco-innovations need to deliver on both traditional and proenvironmental attributes in order to be perceived as attractive by consumers. In sum, this thesis demonstrates the importance of proenvironmental personal norms for consumer adoption of a high involvement eco-innovation such as the AFV.

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Alemneh, Daniel Gelaw. "An Examination of the Adoption of Preservation Metadata in Cultural Heritage Institutions: An Exploratory Study Using Diffusion of Innovations Theory." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9937/.

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Digital preservation is a significant challenge for cultural heritage institutions and other repositories of digital information resources. Recognizing the critical role of metadata in any successful digital preservation strategy, the Preservation Metadata Implementation Strategies (PREMIS) has been extremely influential on providing a "core" set of preservation metadata elements that support the digital preservation process. However, there is no evidence, in the form of previous research, as to what factors explain and predict the level of adoption of PREMIS. This research focused on identifying factors that affect the adoption of PREMIS in cultural heritage institutions. This study employed a web-based survey to collect data from 123 participants in 20 country as well as a semi-structured, follow-up telephone interview with a smaller sample of the survey respondents. Roger's diffusion of innovation theory was used as a theoretical framework. The main constructs considered for the study were relative advantage, compatibility, complexity, trialability, observability, and institution readiness. The study yielded both qualitative and quantitative data, and analysis showed that all six factors influence the adoption of PREMIS in varying degrees. Results of a regression analysis of adoption level on the six factors showed a statistically significant relationship. The R2 value for the model was .528, which means that 52.8% of the variance in PREMIS adoption was explained by a combination of the six factors. Considering the complexity of issue, this study has important implications for future research on preservation metadata and provides recommendations for researchers and stakeholders engaged in metadata standards development efforts.

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Dam, Toai Son. "Electronic Customs in Vietnam: A Case Study of Electronic Government in a Transitional Developing Economy." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365448.

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As part of a public administration reform process, Vietnam has implemented a number of e-government initiatives over the past two decades, but most have failed at a relatively early stage. This naturally raises the question of how greater success can be achieved in future implementations. This study seeks to help address this question, by adopting a case study approach focussing primarily on the country’s customs sector. The study utilises a conceptual framework which combines elements of the Diffusion of Innovation (DOI) theory and the Technology Acceptance Model (TAM). Research methods employed include Analytical Review and Synthesis for collecting, interpreting, reconciling, summarising and synthesising information from diverse and possibly inconsistent sources; questionnaire surveys to obtain primary data regarding stakeholders’ perceptions and intentions; and factor analysis and statistical (mainly nonparametric) techniques to test for relationships between the collected data. E-customs was implemented on a trial basis by Vietnam General Department of Customs (VGDC) during the period 2005-2012. The trial helped to introduce unfamiliar concepts and practices to businesses and officials, and demonstrated that these could feasibly be implemented in Vietnam. In term of turnover value, the proportion of exports and imports being declared electronically (rather than through traditional customs) had reached 88.2% by the end of 2012. At a practical level, e-customs has brought about time and financial savings, as well as greater flexibility and convenience for businesses
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Savoury, Ronville D. "Influential Determinants of Internet of Things Adoption in the U.S. Manufacturing Sector." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7076.

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Manufacturers have been hesitant to adopt Internet of things (IoT) due to a lack of understanding about the innovate characteristics, technology, organizational and environmental factors related to IoT adoption and how their organizations can apply IoT correctly. This quantitative, correlational study used a combination of diffusion of innovation theory and technology–organization–environment framework as the foundation to examine if a relationship exists between relative advantage, complexity, compatibility, technology readiness, top management support, firm size, competitive pressure, and regulatory support and IT leaders' intent to adopt IoT in U.S. manufacturing organizations. A sample of 168 information technology (IT) leaders from the U.S. manufacturing sectors was used. Multiple regression analysis indicated significant relationships between the intent to adopt IoT by IT leaders of manufacturing organizations and only 3 of the 8 independent variables: technology readiness, top management support, and competitive pressure. The model was able to predict approximately 44% of the variation of IT leaders' intent to adopt IoT. The results of this study might help IT leaders in the U.S. manufacturing sectors understand the factors that influence IoT adoption. The findings from this study might contribute to positive social change by contributing to economic growth that results from increased efficiency gained from the adoption of IoT in key business areas.

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Wood, William J. "Exploring Firm-Level Cloud Adoption and Diffusion." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7776.

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Cloud computing innovation adoption literature has primarily focused on individuals, small businesses, and nonprofit organizations. The functional linkage between cloud adoption and diffusion is instrumental toward understanding enterprise firm-level adoption. The purpose of this qualitative collective case study was to explore strategies used by information technology (IT) executives to make advantageous enterprise cloud adoption and diffusion decisions. This study was guided by an integrated diffusion of innovation and technology, organization, and environment conceptual framework to capture and model this complex, multifaceted problem. The study’s population consisted of IT executives with cloud-centric roles in 3 large (revenues greater than $5 billion) telecom-related companies with a headquarters in the United States. Data collection included semistructured, individual interviews (n = 19) and the analysis of publicly available financial documents (n = 50) and organizational technical documents (n = 41). Data triangulation and interviewee member checking were used to increase study findings validity. Inter- and intracase analyses, using open and axial coding as well as constant comparative methods, were leveraged to identify 5 key themes namely top management support, information source bias, organizational change management, governance at scale, and service selection. An implication of this study for positive social change is that IT telecom executives might be able to optimize diffusion decisions to benefit downstream consumers in need of services.

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CHINNAPANDIAN, ANAND, and MOHAMMAD BABAEI. "Innovation analysis of the adoption of BIM using Innovation theories." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279731.

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When compared to other industries, the construction industry has been slow to adopt digital technologies. BIM stands for Building Information Modeling (hereon referred to as BIM) and it represents a turning point when it comes to digitalization in the AEC sector. Despite BIM’s proven potential to reduce costs and improve the efficiency of construction projects, widescale adoption, and implementation of construction projects using BIM hasn’t happened yet. This research aims to conduct an innovation analysis of adoption of BIM in Europe using innovation theories such as Rogers’s diffusion theory and Crossing the Chasm by Moore. We hope the reader will have an understanding of the various adoption barriers for BIM in Europe after reading this research paper.
Jämfört med andra branscher har byggbranschen varit långsam med att använda digital teknik. BIM står för Building Information Modeling (nedan kallad BIM) och representerar en vändpunkt när det gäller digitalisering inom AEC-sektorn. Trots BIM: s beprövade potential att minska kostnaderna och förbättra effektiviteten i byggprojekt, har vidsträckt antagande och genomförande av byggprojekt med BIM ännu inte hänt. Denna forskning syftar till att göra en innovationsanalys av antagandet av BIM i Europa med hjälp av innovationsteorier som Rogers diffusionsteori och Crossing the Chasm av Moore. Vi hoppas att läsaren kommer att ha en förståelse för de olika adoptionsbarriärerna för BIM i Europa efter att ha läst detta forskningsdokument.

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Gomes, Rafael, and Sema Seyfi Osman. "Managing Organizational Adoption of IoT : Revisiting Rogers' Diffusion of Innovation Theory." Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-398123.

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As a disruptive innovation, IoT has been creating a high impact over organizations’ current strategies and business models. This continuous process of change will have an increasing influence on how organizations and industries as a whole conduct their businesses, and is set to have an active role towards the development of entirely new business models and markets. With the development of IoT technologies, and its predicted exponential spread across all sectors of society, one can conclude that the future holds many opportunities for organizations looking to explore new ways of capturing and creating value, but at the same time there are also plenty of challenges to be addressed. While the diffusion and adoption process of IoT has been an ongoing phenomenon over the past decade, there is still not much certitude as to how organizations ought to adjust in order to successfully integrate IoT technologies in their structure and operations. In parallel fashion, there have also been many difficulties in ensuring that different smart, connected devices and ecosystems are able to effectively communicate between each other, as achieving interoperability has become one of the major concerns associated with IoT. The main focus of this study is to analyze the process of how organizations are currently integrating IoT within their businesses, while also investigating causes that hinder interoperability, and evaluating the future potential deployment of the Open IoT ecosystems in companies. For our research we have followed a case-study approach where we conducted semi-structured interviews with managers and project leaders from two organizations conducting pilot studies on Green IoT and Open IoT, and where one has been adopting IoT technologies in its business. Theoretically, we draw on a framework by combining Rogers’ Diffusion of Innovations theory and Christensen’s theory of Disruptive Innovations in order to analyze the integration of IoT into businesses’ core structure. The research goes through a functional framework that outlines the process of IoT adoption while also presenting the present challenges that are faced by the actors in the industry and the key enablers for successful IoT integration.

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Geana, Mugur Valentin. "Penetration of innovation taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4388.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 18, 2008) Includes bibliographical references.

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Dakup, Karan. "The adoption of eco-innovations : a study of SMEs in the Scottish food and drink sector." Thesis, Robert Gordon University, 2018. http://hdl.handle.net/10059/3112.

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The increasing government and consumer interest in, and growing concerns about environmental issues have pressured businesses to adopt eco-innovative measures and activities. These pressures have been felt particularly by the food and drink sector in Scotland, a sector that is of considerable importance to the Scottish economy. To date, few studies have considered the challenges businesses in this sector face with regard to the adoption of eco-innovations. In particular, there has been little research on the challenges faced by the SMEs in the sector and how they are adopting eco-innovations. This study seeks to address this research gap through utilization of the diffusion of innovation theory to explore the adoption of eco-innovations by the Scottish food and drink SMEs. A qualitative survey of the website of 52 businesses was used to collect data and analysed using content analysis to generate five categories of eco-innovations namely; Waste, Energy, GSCM, Carbon and Embedding. This data collected informed the next phase of the research where in-depth interviews was conducted with 18 businesses to understand their eco-innovation adoption processes. The findings revealed two groups of attitudes among the participants namely; the positive and the sceptics. The main motivators to adoption were found to be; moral principles and beliefs, eco-consumer drive, cost saving, legislation and the creation of jobs and new opportunities. The major barriers to eco-innovation were more profound and found to include; non-recyclable waste, non-compliance by suppliers, cost of adoption, lack of interest, the challenge of finding credible and reliable sources, attitudes and behaviours, and a general lack of education and awareness. Using the categorisation of eco-innovations that emerged from the website data analysis, the research developed a scale of greenness reflecting the adoption of eco-innovation along with a classification of adopter types namely; advanced, intermediate and basic adopters. The thesis contributes to the theory of diffusion by illustrating ways to capture and evidence innovation adoption without dependency on the time element and enabled a classification of eco- innovation adopters. The contribution to methodology is viewed from the application of a qualitative approach that enabled the categorisation of the forms of eco-innovation which resulted in the model depicting eco-innovation adoption and the profiling tool for innovation diffusion. Practical contributions are offered to enable businesses to understand their adoption of eco-innovation through the use of the model, adopter type classification and the application of a best practice guide to facilitate adoption. Recommendations for policy, practice and further areas for research are also proposed within the thesis.

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Lewis, Gayle Arnn. "Leadership Products As Innovations In The Context Of Rogers' Diffusion Theory." Diss., Virginia Tech, 1997. http://hdl.handle.net/10919/29839.

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In this study, two implementable leadership products were analogous to innovations, when framed in the context of Rogers’ diffusion-of-innovation theory. Thus, the products’ respective dissemination patterns were compared and contrasted-- quantitatively through purchase numbers, and qualitatively through opinions and events recollected by early users. The case-study approach was central to the investigation, and the results supported the Rogers model with regard to most constructs. The results pertaining to the S-shaped (sigmoidal) prototypical distribution curve, however, were enigmatic. The inverse conformity of sales figures with the S-shaped distribution curve implied that the dissemination process began during the field-testing stage rather than the purchasing stage. The organizational structure of the user institutions (targeted social system construct) conformed to Rogers’ theory that autonomy and teamwork characterized management climates where innovation tended to flourish. Field-testers and other early users were opinion leaders as construed by Rogers. The fact that twice as many field tests were conducted for the Case Studies as for the Simulation was likely a factor in the disparate 6:1 ratio of units of Cases sold to units of the Simulation sold for three consecutive years. Other factors possibly accounting for the disparate sales came from the attributes-of-innovation template which framed five generic attributes--compatibility, relative advantage, complexity, trialability, and observability. Both products conformed to the attributes as conceptualized by Rogers. The main difference that influenced the disparate sales was the greater complexity of the Simulation than of the Cases, although cost may have been a compatibility/relative advantage contributory factor. Finally, the study’s results indicated that dissemination parameters may have been narrowed by (a) the absence of mass media communication channels as part of the dissemination strategy at the awareness stage, and (b) lack of market research to focus the naming and packaging of the products for optimum compatibility and relative advantage. Researchers and change agencies can use these findings to improve future dissemination strategies and product designs.
Ph. D.

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Gourlay, Adrian R. "The diffusion of process innovation in the UK financial sector : an empirical analysis of automated teller machine (ATM) diffusion." Thesis, Loughborough University, 1999. https://dspace.lboro.ac.uk/2134/7082.

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Recent policy initiatives have identified that the diffusion of innovation constitutes an important component in technical change and progress and is the impetus behind changes in firm productivity. To date, however, the main emphasis of economists has been on the diffusion of process innovations in the industrial sector with diffusion in the financial sector either ignored or, at best, summarised by a number of stylised facts relating to the spread of information. The objective of this thesis is to explore the inter-firm determinants of ATM adoption and diffusion in the UK financial sector and identify firm-specific and market factors in the diffusion process. The empirical analysis draws on duration analysis which represents the current state-of-art modelling approach to inter-firm diffusion. This approach conceptualises inter-firm diffusion as a cross-section of durations of nonadoption from which, most importantly, hypothesised factors (or `covariates') can be examined by their significance or otherwise on the conditional probability of adoption. The main findings of this thesis support the stylised fact often made in the diffusion literature that the inter-firm diffusion curve is sigmoid and characterised by a nonmonotonic hazard function. Furthermore the empirical analysis supports the hypothesis that firm-specific characteristics and expectations have played a crucial role in the interfirm diffusion of ATMs. In addition, the results indicate that the diffusion of ATMs in the UK has been characterised by the existence of positive network externalities. The results are also shown to be robust across a number of model specifications and assumptions concerning the time-path of covariates.

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Rhodes, Richards Morse. "Analyzing digital television using the diffusion of innovation theory to better inform policy /." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0003281.

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Chen, Xin. "Adopting emerging integration technologies in organisations." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/5159.

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A review of the innovation and diffusion literature indicates a considerable amount of research, where attention is given to a range of features which may support integration technologies adoption. However, some literature suggests that the findings derived from the study of large enterprises cannot be generalised and applied in SMEs due to the distinct characteristics of SMEs. Although the adoption of integration technologies is recognised as being different between large and small companies, the literature on its adoption by SMEs remains limited. Nevertheless, in existing work, there is a lack of studies emphasising the reasons why SMEs and large companies take the decision to adopt integration technologies, focusing specifically on the different factors. This thesis therefore identifies the significant differences in the way that SMEs and large companies approach integration technologies, based on the existing literature, theoretical diffusion theories, and resource-based theory. In doing so, the parameters that can be used to explain the adoption of integration technologies in SMEs and large firms are identified, as nature of organisations, company size, integration needs, adoption factors for SMEs and large organisations, and time. Additionally, adoption factors are found and classified into three categories: adoption factors explicit to SMEs, adoption factors explicit to large organisations, and common factors. Based on this, a conceptual model is introduced to explain the different factors that influence adoption between SMEs and large organisations. The empirical contexts of the research are one project on integration technologies adoption, and four case studies on a large firm and three SMEs, which are analysed using an interpretive and qualitative research approach. The evidence suggests that the empirical data complement the identified dimensions nature of organisations, integration needs, company size and time. The empirical data also confirm that the current integration technologies adoption factors reported in the literature can be classified into common factors, factors explicit to SMEs, and factors explicit to large firms, to support a more comprehensive view of this area. An additional factor perceived future prospect has been considered as an influence on adoption in large organisations. The findings of this research can be useful to guide analysts and researchers in determining critical aspects of the complex issues involved for integration technologies adoption, and lead to suggestions for further valid research.

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Guner, Mine Sule. "The Diffusion Of Financial Innovation In Turkey: The Case Of Atm." Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12606262/index.pdf.

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This study investigates the indicators of the number of ATMs (automated teller machines) in the provinces of Turkey by examining two banks: T.C. Ziraat Bankasi and T. iS Bankasi. The study depends on annual panel data from 1990 to 2004 for seventy-three provinces of Turkey. The information about the number of ATMs of the two banks is gathered after a study in the archives of the banks. In this study it is concluded that the number of ATMs of T. iS Bankasi and T. C. Ziraat Bankasi in the previous year and the total number of branches of the banks in Turkey are the indicators of ATM adoption for both of the banks concerned. However, population has a negative sign for T. C. Ziraat Bankasi which is a state bank whereas it has a positive sign for T. iS Bankasi which is a quasi-private bank. The findings also indicate that the ATM number of T. iS Bankasi is more sensitive to the number of total bank branches.

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Liu, Jing. "Online shopping diffusion in China : A study of factors that influence adoption." Thesis, KTH, Samhällsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-120501.

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England, Ian William. "Innovation diffusion in state owned health: a study of IT adoption." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/15982/1/Ian_England_Thesis.pdf.

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The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to the banking industry as a benchmark, on the basis that the banking industry is widely perceived as a leading IT user. A literature review summarised and critiqued current literature and informed the subsequent research. The research comprised two related studies. The first study was a qualitative study of the beliefs of senior state health executives. The second study was based upon a survey of state health and banking managers. The research confirmed that in these two 'knowledge' industries, state health is slower to adopt IT with an apparent lower maturity level. This finding was observed across a range of best-practice management, procedural and cultural topics as well as the level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a slower rate in state health than other industry sectors. The complexity of state health organisations and their fragmented internal structure constrain their ability to adopt traditional, hierarchical, organisation-wide IT. This is further impacted upon by the relative immaturity of clinical health IT, which is complicated, incomplete and unable to show quantifiable benefits. In addition, elements of the findings suggest that health IT departments are poorly aligned to the needs of clinicians and managers. Both organisational and technological factors lead to the slow adoption of health IT, although measures suggest that the key factors relate to the unique organisational nature of state health. The recommendations for health and IT policy arising from this research are: * The effectiveness of state health IT departments needs comparing to those in other sectors and improvement interventions implemented; * The strongest way for state health IT to proceed is to focus on management and social issues in preference to the ever-seductive technology. Research and development funds should be allocated, as a priority, to benefits-analysis methods, improved understanding of the true nature of health organisations (formal and informal) and a rich understanding of clinical behaviours and work. Deeper knowledge in all of these areas will permit the development of more relevant IT leading to greater value, more focussed implementation and new areas for business development in the IT industry.

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England, Ian William. "Innovation diffusion in state owned health: a study of IT adoption." Queensland University of Technology, 2005. http://eprints.qut.edu.au/15982/.

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The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to the banking industry as a benchmark, on the basis that the banking industry is widely perceived as a leading IT user. A literature review summarised and critiqued current literature and informed the subsequent research. The research comprised two related studies. The first study was a qualitative study of the beliefs of senior state health executives. The second study was based upon a survey of state health and banking managers. The research confirmed that in these two 'knowledge' industries, state health is slower to adopt IT with an apparent lower maturity level. This finding was observed across a range of best-practice management, procedural and cultural topics as well as the level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a slower rate in state health than other industry sectors. The complexity of state health organisations and their fragmented internal structure constrain their ability to adopt traditional, hierarchical, organisation-wide IT. This is further impacted upon by the relative immaturity of clinical health IT, which is complicated, incomplete and unable to show quantifiable benefits. In addition, elements of the findings suggest that health IT departments are poorly aligned to the needs of clinicians and managers. Both organisational and technological factors lead to the slow adoption of health IT, although measures suggest that the key factors relate to the unique organisational nature of state health. The recommendations for health and IT policy arising from this research are: * The effectiveness of state health IT departments needs comparing to those in other sectors and improvement interventions implemented; * The strongest way for state health IT to proceed is to focus on management and social issues in preference to the ever-seductive technology. Research and development funds should be allocated, as a priority, to benefits-analysis methods, improved understanding of the true nature of health organisations (formal and informal) and a rich understanding of clinical behaviours and work. Deeper knowledge in all of these areas will permit the development of more relevant IT leading to greater value, more focussed implementation and new areas for business development in the IT industry.

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Hsieh, JJ Po-An. "Leverage Points for Addressing Digital Inequality: An Extended Theory of Planned Behavior Perspective." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/cis_diss/14.

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Digital inequality, or the disparity in the access and use of information and communication technologies (ICT), is one of the most critical issues in the knowledge economy. This inequality prevents under-privileged people from exploring digital opportunities to enhance their life quality. Governments, business, and the public have devoted tremendous resources to address this issue, but the results are inconclusive. Theoretical understanding, complemented with theory-based empirical assessment of the phenomenon, is essential to inform effective policy-making and interventions. This dissertation explored the key factors that lead to the inequality in the access and use of ICT, particularly the high-speed Internet, between the privileged and under-privileged. I applied a belief-based perspective to understand how distinctive beliefs concerning ICT acceptance differentially influence under-privileged and privileged people¡¦s innovation decision and behavior at different stages of the implementation process. A theoretical model that drew upon the Theory of Planned Behavior, Motivation Theory, Social Learning Theory, Diffusion of Innovation, and Trust was developed to explain how cognitive, social, behavioral, and institutional factors inform digital inequality as a whole. The conceptual model and forwarded hypotheses in the dissertation were empirically tested using data collected from a large-scale field survey. The survey investigated the adoption and usage behavior of residents in the city of LaGrange, Georgia where the city government, aiming to address digital inequality, provided high-speed Internet connection and devices to residents at no cost. A complementary case study was subsequently conducted to examine a multi-stage process model in which various barriers and facilitators may prevent or promote the progress of individuals¡¦ ICT innovation. The results of this research reveal valuable insights into the differential patterns of ICT access and usage, and the key factors that cause them, for under-privileged and privileged people. The findings, in turn, suggest a segmentation and stepwise technology implementation strategy for people with different backgrounds and at different stages of their innovation processes. This dissertation makes several notable contributions for both researchers and practitioners. First, the dissertation contributes a holistic and theoretically grounded perspective that extends beyond the technology-centered view in most digital inequality studies. It also highlights the multifaceted nature of the phenomenon. As such, this research meets the challenge set forward by notable researchers to develop theoretical models capable of revealing the complexity embedded in this issue. Second, the dissertation presents a unifying theory reflected upon adoption and diffusion of innovation. Testing theories in the context of digital inequality extends and complements our existing knowledge about these related fields. Most importantly, the empirical findings derived from the rich data set identity powerful leverage points for stimulating the adoption and use of ICT among the under-privileged. With such insights, practitioners, particularly policy-makers and service providers, can formulate effective interventions to address the problem of digital inequality.

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Abdelmagid, Randa Fouad Abdelhafiz. "Technology Adoption and Integration: A Multiple Case Study of Rogers' Diffusion of Innovation Theory in Kuwait." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/78002.

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The adoption and integration of technology is limited in K-12 contexts worldwide, including in the Middle East. Based on the work of Everett Rogers (1995) and his disciplines, studies in the United States indicate that teachers' perceptions towards the attributes of technology (relative advantage, compatibility, complexity, trialability and observability) reflect the extent by which technology is used. Furthermore, teachers' characteristics and the support environment provided can potentially encourage or inhibit the adoption of technologies. This multiple case study was designed to show the applicability of Rogers' diffusion of innovation theory in Kuwait public school systems. The study was conducted with eight female Kuwaiti teachers in two primary public schools. A qualitative methodology was employed using interviews, participant observations, and physical artifacts for collecting data. The study reveals that Rogers' three attributes relative advantage, compatibility and observability (result demonstrability) contributed to use, while complexity and observability (visibility) limited use. Prior experience and practice, motivational support provided by the school administration and department head, and teachers' voluntary decisions on the type of technologies to use encouraged use. Anxiety from lack of functionality of devices and extra time and effort in preparing materials, centralized decision-making on technology purchases, budget constraint, and limited access to technology and classrooms in which devices are located were factors that limited teachers' use. The study showed that Kuwaiti teachers' acceptance of technology varied along the continuum, where some teachers were early adopters and some were laggards. Support initiatives are needed from the Ministry of Education and school administration, in order to facilitate technology adoption and use in Kuwaiti schools.
Ph. D.

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Kim, Ye Ryung. "Understanding the adoption of clusters by SMEs in Australia using innovation diffusion theory a case study /." Access electronically, 2007. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20080610.120546/index.html.

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Yearous, Sharon Kay Guthrie. "School nursing documentation: knowledge, attitude, and barriers to using standardized nursing languages and current practices." Diss., University of Iowa, 2011. https://ir.uiowa.edu/etd/3411.

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The independent, complex role of a school nurse requires accurate documentation of assessments, interventions, and outcomes. Consistent documentation by all school nurses is crucial to study the impact of nursing interventions on children's health and success in school. While standardized nursing languages are available, the actual use of these languages is in the infancy stages of implementation. This national survey of school nurses reveals diverse practices in school nursing documentation. Using Everett Rogers' (2003) Diffusion of Innovation (DOI) theory, a web-based survey allowed respondents to identify their knowledge and attitude towards the use of standardized languages, including NANDA International (NANDA-I), Nursing Interventions Classification (NIC), and Nursing Outcomes Classification (NOC). Respondents also rated barriers to adopting the use of NANDA-I, NIC, and NOC (NNN). The results of this survey serve as a foundation for moving the practice of school nursing towards consistent documentation. Ultimately, the implementation of NNN will allow school nurses to document more consistently, base practice decisions on evidence, and improve the health and academic success of children in schools.

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23

Blevins, Samantha Jane. "Electronic Portfolio Adoption: Developing a Framework by Exploring Faculty Perspectives Through the Lens of Diffusion of Innovation Theory." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51763.

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The use of electronic portfolios (ePortfolios) to support learning, assessment, and professional development across higher education has increased in recent years. However, higher education faculty who are instrumental to successful adoption and implementation are not often invited as active participants in the innovation process. In addition, while student perspectives of ePortfolio adoption are well represented in the literature, faculty perspectives are not. The goal of this research study was to investigate faculty and administrators perspectives regarding the university-wide implementation of an ePortfolio initiative in order to develop a framework for implementation that integrates the voice of faculty as well as diffusion of innovation (DOI) theory. The study employed a design and development research methodology, comprised of three phases (analysis, development and evaluation, and revision) and focused on a large United States research university in its tenth year of electronic portfolio implementation. An analysis of survey and interview data in light of DOI theory as well as expert review resulted in a six-component modular framework that can be used by any faculty group to guide electronic portfolio adoption and implementation. One implication is that higher education now has a process technology to support successful integration of an instructional technology, electronic portfolios, in university teaching and learning.
Ph. D.

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24

Mabweazara, Rangarirai Moira. "The 21st century academic library: the case of three state universities in Zimbabwe." The University of the Western Cape, 2018. http://hdl.handle.net/11394/6466.

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Magister Library and Information Studies - MLIS
The advent of the 21st century and its dynamic information environment have changed higher education considerably including the library spaces. Library patrons, namely undergraduates, postgraduates, and academics are placing heavy demands on academic libraries requiring support in research, teaching and learning. As a result, academic librarians globally have undertaken major re-evaluations of what they do and how they do it, to ensure relevance amongst their diverse user communities. The new information landscape is fraught with controversies that prompt opposing perspectives towards change acceptance amongst librarians. In Zimbabwe, academic libraries seemed to be lagging behind regarding changes presented by this information landscape. Given this context, the study sought to understand how librarians are adjusting to the 21st century environment against the expectations of the students and academics. The Diffusion of Innovation Theory crafted by Rogers (2003) and the McKinsey 7S model propounded by Waterman, Peters and Phillips (1982) were used as theoretical and conceptual frameworks. The research further applied a conceptual framework from the literature to determine the expectations of students and academics of the academic library in the 21st century. For data collection, the study adopted a case study design and a mixed methods approach using Web-based questionnaires, follow-up interviews and website content analysis. Data was collected from students, academics and librarians at three selected Zimbabwean universities. All data collecting tools were pre-tested amongst librarians, academics, postgraduate and undergraduate students prior to collecting data. Data collected using questionnaires was analysed using Statistical Package for the Social Sciences (SPSS) and Microsoft Excel while interview data was analysed using thematic text analysis. Findings of this study revealed that the Midlands State University Library had to a larger extent embraced new trends which are in-line with the 21st century environment compared to the National University of Science and Technology and Lupane State University libraries. The Library and Information Science qualification remains important in service delivery among academic librarians. Inadequate funding, limited time due to multitasking, slow uptake of new concepts and limited knowledge and skills were barriers to keeping up with new trends amongst librarians. Academic librarians collaborated with academics in collection development, Information Literacy Skills (ILS) teaching and uploading theses and research papers into the Institution Repository (IR).
2018-12-14

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25

Ferro, Daniel Cabral Ribeiro. "Understanding the adoption of cloud BI in SMES." Master's thesis, 2019. http://hdl.handle.net/10362/77157.

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Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence
BI systems have been largely used as a way to support decision-making and increase competitive advantage between large firms. Studies using adoption theories turned out to be useful to understand the adoption of BI systems in such organizations. However, among SME’s the research on the theme it is still scarce as the adoption of BI is not a certainty. Even though cloud BI solutions emerged as a suitable solution for SME’s, there is a lack of studies focusing on its adoption. This study aims to fill this gap in the literature and access the determinant factors to the adoption of cloud BI in SMEs. We propose a conceptual model based on the combination of two prominent adoption theories at the firm level: diffusion of innovation (DOI) theory, and the technology, organization, and environment (TOE) framework. Data collected from 203 SMEs were analyzed using the PLS-SEM method. Results of the data analysis showed that the variables relative advantage, complexity and top management support are significant to the adoption of cloud BI in SMEs. This study offers insights to SMEs’ managers, BI vendors, and IT/IS scholars.

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Costa, Daniela Cristina Basílio da. "Green IT adoption via virtualization." Master's thesis, 2013. http://hdl.handle.net/10362/9174.

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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação, especialização em Estudos de Mercado e Gestão de Relacionamento com o Cliente
This study attempts to test and validate the theoretical framework proposed by Bose and Luo (2011) that identifies and examines the factors that contribute to the assessment of a firm’s readiness to go green via IT-enable virtualization. The conceptual framework is based on three theoretical foundations: (1) technology-organization-environment (TOE) framework; (2) process virtualization theory (PVT); and (3) diffusion of innovation (DOI) theory. To test the framework, data were collected from 251 firms in Portugal and partial least square (PLS) was used to estimate the research model. The study found that environmental context (i.e., competition intensity and regulatory support) influences Green IT adoption more than the technological and organizational contexts. The research also confirmed that the pre-stage of adoption (i.e., Green IT initialization) influences the formal stage of adoption (i.e., Green IT integration), which in turn influences the post-adoption stage (i.e., Green IT maturation). As sustainable products and practices become increasingly relevant, the study adds new knowledge to this emergent area of IS research and provides valuable insights to IS managers and decision makers.
Este estudo pretende testar e validar o modelo teórico proposto por Bose e Luo (2011), o qual identifica e analisa os factores que contribuem para a avaliação por parte das empresas da sua capacidade de adoptar tecnologias de informação sustentáveis (Green IT) através da virtualização. O modelo copceptual é baseado em três fundamentos teóricos: (1) contexto de inovação tecnológica (TOE framework), (2) teoria do processo de virtualização (PVT theory) e (3) difusão da inovação (DOI). Para testar o modelo, foram recolhidos dados de 251 empresas que operam em Portugal e posteriormente estimado o modelo através da metodologia de mínimos quadrados parciais (PLS). Através do estudo concluiu-se que contexto externo à empresa (ou seja, a intensidade da concorrência e o apoio regulatório) influencia mais a adopção de TI sustentáveis que os contextos tecnológico e organizacional. O estudo também confirmou que a fase de pré-adopção (i.e., inicialização de TI sustentáveis) influencia a fase formal de adopção (ou seja, a integração de TI sustentáveis), que por sua vez influencia a fase de pós-adopção (i.e., maturação de TI sustentáveis). Com os produtos e as práticas sustentáveis a tornarem-se cada vez mais relevantes, este estudo acrescenta novos conhecimentos a esta área emergente de Sistemas de Informação e fornece informações valiosas tanto para gestores de sistemas de informação como para decisores (e.g., politicos, empresariais, etc.).

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Lin, Mao Shong, and 林茂雄. "Identifying Key Determinants of Broadband Diffusion by Stage Based on Innovation Diffusion Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99035312138801878616.

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博士
國立政治大學
科技管理與智慧財產研究所
104
Broadband diffusion may enhance innovation, productivity, employment, economic growth, and, ultimately, national competitiveness. If key determinants for broadband diffusion are identified, governments can align its resources with them to effectively promote the diffusion. Based on the determinants of the diffusion rate identified by Rogers (2003) and Hall (2006), this research compiled data available about OECD countries as well as Taiwan to implement overall and staged panel regressions on fixed broadband diffusion by adopting Gompertz model. The findings indicate that the significance of the determinants varies between overall and staged analysis, which consequently justifies the necessity of a staged analysis. The key determinants in the early stage are income, education level, platform competition, population density, and the accumulated years of implementing LLU policy; however, in the late stage they are broadband price, Internet content, network effect, the penetration of dial-up users, and percentage of household with computer. Governments may more accurately promote broadband diffusion according to different key determinants in different stages. This research further compared the real fixed broadband diffusion of Japan, South Korea, USA, Denmark, Switzerland, and Taiwan based on the previous analysis results. The findings generally justify the choice of key determinants in the previous analysis. In the early stage, Taiwan had the advantage of high population density. If the government could have promoted fixed broad banded services and market competition earlier, the penetration would have grown much faster. In the late stage, since the broadband price was too high in Taiwan, its international ranking of fixed broadband penetration declined. Therefore, in order to further promote the diffusion of fixed broadband, the government should have ensured that the price was low enough to convince the potential adoptors to purchase broadband services. Finally, this research adopted the same approach as that of previous fixed broadband to analyze the diffusion of FTTX and mobile broadband, respectively. Education level, broadband price, network effect of FTTX, network effect of mobile broadband, Internet content, population density, percentage of household with computer, and the penetration of fixed VOIP users have significant effect on FTTX diffusion. However, income, broadband price, network effect of mobile broadband, Internet content, population density, and percentage of household with computer have significant effect on mobile broadband diffusion. Therefore, governments or operators should tailor their policies or strategies for specific services. The effects of broadband price, Internet content, network effect, and percentage of household with computer are similar in both FTTX and mobile broadband, and they are also similar to the key determinants of fixed broadband diffusion in the late stage. Therefore, even though a new service with better quality or function is introduced in an existing market, its key determinants are more similar to those of the existing service depending on its diffusion stage. In conclusion, different from previous research, this one applied national-level data to quantatively analyzed and explore the key determinants of broadband diffusion based on innovation diffusion theory. The research findings not only propose policy and management suggestions to governments and service providers, but also supplement the the theory proposed by Rogers (2003) and Hall (2006), which did not identify and compare the determinants of innovation in different diffusion stages.

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Li, Wen-Wen, and 李雯雯. "Exploring the Service Innovation of Cross-border Logistics Base on Innovation Diffusion Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/46442e.

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碩士
亞洲大學
經營管理學系碩士在職專班
106
New Southbound Policy – overall development of relations with ASEAN countries, southern Asia countries, New Zealand, Australia and so on to encourage the regional communication, development and cooperation while building up a new model of Taiwan’s economic development at the same. Create future value by re-locate the importance of Taiwan’s role in Asia’s development. Innovation Diffusion Theory, IDT is the important theoretical basis usually used to investigate innovation of something by academic circles. It can be used to interpret any new thing from the beginning of prototype to a trend that accepted by the society. The theory says that the acceptance level of an innovation relatively low at the beginning. Fewer people would like to use it. The process of diffusion is relatively slower as well. When the ratio of user reached the critical value, the process of diffusion will increase rapidly. This case will carry out its theoretical background and description of applied research. The analysis will apply to the case.

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29

Zeng, Shu-Yi, and 曾淑宜. "Exploring VMI practice adoption from transaction cost theory and diffusion of innovation theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29849358848831647406.

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碩士
國立高雄第一科技大學
運籌管理所
97
The purpose of this research is to study the factors that influence the VMI adoption of suppliers and the relationship between the extent of VMI implementation and the performances of suppliers. In the proposed VMI adoption model, transaction cost theory (TCT) and diffusion of innovation theory (DIT) are explored for their effects on the VMI adoption. SEM is implemented to explore the relationship among TCT, DIT and the VMI adoption. We distributed 954 questionnaires to the companies in Export Processing Zones and Southern Scientific Park and obtain 203 effectives ones. The results show that relative advantage, asset specificity and frequency affect VMI adoption, while the transaction attributes (asset specificity and frequency) are the mediators for the innovation attributes (relative advantage and complexity) and VMI adoption as well. In the adoption outcome model, the channel power of buyers and the capabilities of suppliers affect VMI adoption outcomes in terms of economic performance, perceived equity, and capability development. Moreover, the higher the extent of VMI implementation, the more the outcomes are gained by suppliers. Besides, the supplier’s capabilities are found to be the mediators between VMI implementation and VMI outcomes, and the channel power mediates VMI implement, economic performance and perceived equity.

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30

TU, YANG, and 涂樣. "Development of Flip Classroom - Analyzing Based on The Innovation Diffusion Theory." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6757ct.

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碩士
東吳大學
企業管理學系
105
Flipped classroom has been a hot issue in recent years among educators both locally and internationally. More than a concept, flipped classroom has been carried out in various countries to flip the roles between educators and students, empowering the students to partly or wholly take control of their own learning. As the technology in video streaming and video recording advances, this educational idea that was originally proposed by high school teachers has evolved much further into a reality. Teachers can easily prepare videos and materials based on the students’ learning needs prior to actually teaching for students to best preview course content. The feedback system could also enable educators to understand how students react to videos to adjust the homework, experiments, classroom discussions, summaries, and other activities in the best way possible, making learning effective and efficient instead of cramming. However, as the education system relies heavily on tests for entrance application, it has been widely wondered if this learning method could improve the scores effectively. Though confirmed of the benefits of intriguing and engaging students, the method shows little evidence in improving scores. In the past decades, just like the audio-visual embedded education and information education promoted in Taiwan, this innovation still has a long way to go before being recognized, accepted, and employed by the majority. The difficulties lie in mainly three aspects required for innovation to realize: the confirmation of needs, the allocation of skills and technology, and the financial support. Thus, the present research seeks to explore related stakeholders, including the social system, opinion leaders, and resources keepers. Based on the idea proposed by the book “Diffusions of Innovations”, the author strives to formulate the key elements that would lead to the ultimate success of the promotion of flipped learning through innovation, communication, and social system. To limit unnecessary influences from unrelated factors, the research participants are two schools that receive equivalent resources from the government, encompassing similar student number, political power, budget amount, and financial resources. Results demonstrate the effect of flipped classroom in respective educational institutes, and influences are explored with the aforementioned factors. Key words: flipped classroom/ learning, innovation teaching, educational innovation

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31

林緯泰. "Comparison of Online Individual Income Tax Declarations- Innovation Diffusion Perspective Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/08940468875093331298.

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碩士
逢甲大學
財稅學系
104
Abstract Since the e-filing system was launched in Taiwan more than a decade ago, the government has provided and promoted an increasing number of e-filing methods. By 2014, over 90% of taxpayers filed taxes through the internet, indicating high public acceptance of and intention to use e-tax filing. Incorporating increased environmental awareness and streamline public services, the government has been encouraging taxpayers to file taxes by using Citizen Digital Certificates (CDCs) rather than household registration numbers, thereby eliminating the need for them to line up at taxation bureaus to apply for compact discs that contain information on individual income tax returns and deductions that are necessary for tax declarations. The number of taxpayers filing taxes through CDCs, despite growing annually since the introduction of e-filing, is still lower than that of taxpayers filing taxes through household registration numbers. To investigate this trend, this paper aimed to identify factors that affect the use of both tax filing methods. Factors influencing the use of inquiry numbers (which officially replaced house registration numbers in 2015) for tax filing are also determined. This study adopted the diffusion of innovation theory as the theoretical foundation, used risk and safety as the exogenous variable, and conducted a questionnaire survey of the general public who are qualified for filing taxes and have the ability to use e-filing services. A total of 300 questionnaires were distributed, 241 of which were recovered, and 231 valid responses were obtained. The hypotheses proposed in this study were verified using the collected valid responses. This study found that 1. A high level of relative advantage, low complexity, and high compatibility reflected a high level of intention among the general public to use their household registration numbers when filing taxes. 2. A high level of relative advantage, low complexity level, low risk level, and high safety level reflected a high level of intention among the general public to use their identification certificate when filing taxes. 3. A low complexity, high level of compatibility, and high level of testability reflected a high level of intention among the general public to use the inquiry number mechanism when filing taxes. Keywords: e-filing, citizen digital certificate, inquiry number mechanism, diffusion of innovation theory

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Navapat, Thanisorn, and 劉英九. "The Willingness to Import Green Products-Application of Innovation Diffusion Theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41612187687125763543.

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碩士
逢甲大學
國際貿易所
98
Abstract In the western world green product has long become an important issue. The concern over green products is also continuously rising in Taiwan. Since 2001, several seminars, workshops and international conferences have been held to promote green products in Taiwan, especially in the key industries. Actually, there are a few studies done in the field of green products and green design diffusion. However, the study with focus on green products diffusion in import business is rare. Consequently, there are urgent needs for academic researchers to study in green products diffusion in import business. The research purposes are (1) to examine the current status of the green products importing of Taiwanese importer with the theory of diffusion of innovations; (2) to gain an understanding of the factors that influence the willingness to import green products of Taiwanese importers. This study intends to apply the diffusion theory of innovation model (Roger, 1995) to test the effect of four factors of dimensions, namely relative advantage, fitness, complexity, levels of non-voluntariness. Then apply Imitation and outside influences theory (Abrahamson, 1991) to explore more about adopting behavior. The result shows the fitness and the complexity have significant coefficients. This verifies that personal value of managers and morality and observable ability of the importing green products as drivers of green products import. In contrast, complexity contributes to the decrease of firms’ willingness to import green products, which means that time, resource, costs of importing green goods, tools, and lack-of-benchmark are considered as barriers for green products importing. Moreover, the majority of Taiwanese importers that belong to the high degree of imitation group of fad or fashion group have lower willingness to adopt green product than those belong to the low degree of imitation group.

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Sheu, Lin-Yi, and 許琳翊. "A study of preschool teachers’ accepting innovation process to re-innovation from diffusion of innovations theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/79695212919444628018.

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碩士
國立臺東大學
幼兒教育學系碩士班
102
This study, based on innovation diffusion theory, explores the preschool teachers’ understanding of cognitive attributes and the re-invention process when they choose or accept innovative teaching proposal. And they explore the effects of diffusion of innovations related causes at preschool. There are teachers of four kindergartens in the Eastern District in the study. Teachers test teaching by the teaching plan "I said I painted storybooks" in their own way, and communicate and give the feedback together from the dialogue groups. Data sources include teaching logs, observation records, meeting records, interview records after-school, and related photos, videos and other information. The results shows that, according to their perception, understanding, and interpretion for innovative teaching plan, teachers choose what they consider proper and decide to adopt because of the following characteristics: (1) Compatibility: in line with policy trends and innovative teaching requirements; (2) Complexity: content integrity, and old experiences associated and providing appropriate teaching implementation details, can reduce complexity; (3) Trialability: effectiveness of the activities in line with expectations, the actual experience of upgrading for trialability confidence; (4) Observability: a change from early childhood and teachers, seeing the course of the appeal, the continuation of power and influence; (5) Relative advantage: there being not general reading promotion program providing explore different architecture, and credible implementation of educational institutions, as a relative advantage plus. The results also shows that, the four teachers’ creativity personality (personality) is slightly different. As for the teachers, in the use of innovative teaching plan in the process (process), there were three dimensions, the performance of their re-invention mainly by teachers, children and situational factors, in which the teachers in teaching the current situation, and teaching plan itself fit the most relevant. The dialogue group in the teaching process, plays a role in the professional support and emotional support (press), which will affect the re-invention of the teachers teaching performance (product). Finally, some suggestions for the study, the teaching field can provide teachers with the acceptance of change, and preschool teachers has its own reference to teach in the level of innovation. Besides, they can also have the access to take external sources to improve the overall professional development.

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Chen, Chih-Chiang, and 陳稚強. "Adopt of Mobile Advertising for Enterprise： A Innovation of Diffusion Theory Perspective." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/75023553937680423088.

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碩士
大葉大學
資訊管理學系碩士班
97
Along with the rising development of mobile communications business, sending the advertising messages to the customers by cell phone becomes the new way for media to promote their products. Currently, the articles about mobile advertising messages in Taiwan only investigate into the customers not into the factors which affect the corporations. Therefore, this research is to discuss the strategic factors of the mobile advertisement which affect corporations’ decisions. This research is also based on the theory of innovation expansion of Roger. Sorting the relative articles in the past and establishing the model of this research. We sort the factors of the mobile advertisement which affect corporations’ decisions to seven parts. There are “ Relative Advantage ”, “ Compatibility ”, “ Complexity “, ” Top Management ”, “ Competitive Pressure ” , “ Size ”, and “ Customer Acceptance ”. This research uses questionnaire in paper, and the target is the service industry in Taiwan. After having a sampling survey from the top 500 companies which were announced by Common Wealth Magazine in 2007, it is found that competitive pressure and customer acceptance positively affect the strategies when corporations think about using the mobile advertisement and the R2 is 73%. I hope the conclusion of this research can be the reference for the corporations and other researches in the future.

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Chen, Po-Hsiu, and 陳柏秀. "Purchase intention to use of e-book based on Innovation Diffusion Theory." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13666319355920286908.

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碩士
中原大學
資訊管理研究所
100
This paper discusses the influence consumer purchase intentions for the e-book of usage and use of results as the main research purpose of this study innovation diffusion theory and joined the flow theory, common consumer study, the use Innovativeness and adopter Categories of Innovation diffusion theory, consumers divided into five stages. Will read the e-book device is divided into two kinds of computers and iPad, and e-book presentation of types of both static and dynamic. This study used experimental method 2 x 2 group, and allow consumers to complete a questionnaire after the experiment. The results of this study show that the iPad in the device part are better than computers, and in the immersed part as static than dynamic. What factors can affect consumers' purchase intention of the e-book, which flow as affecting the most.

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Sonnenwald, Diane H., Kelly L. Maglaughlin, and Mary C. Whitton. "Using Innovation Diffusion Theory to Guide Collaboration Technology Evaluation: Work in Progress." 2001. http://hdl.handle.net/10150/106235.

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Cost effective development of collaboration technology requires evaluation methods that consider group practices and can be used early in a systemâ s life-cycle. To address this challenge we developed a survey to evaluate collaboration technology based on innovation dgusion theory. The theory proposes five attributes of innovations that influence technology adoption: relative advantage, compatibility, complexity, trialability and observability. Selecting items from existing surveys related to these attributes, we developed a prototype multi-scale survey to help evaluate whether using a system face-to-face or distributively influences study participantsâ attitudes towards system adoption. We have begun refining the survey instrument and report on this process, the proposed survey questions, and the reliability and validity of the survey instrument.

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37

Espadanal, Mariana Beja Neves. "Cloud computing adoption - Determinants of cloud computing adoption by firms." Master's thesis, 2012. http://hdl.handle.net/10362/9226.

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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação
Cloud computing has emerged as one of the most discussed topics among enterprise IT professionals. A multitude of factors influence the adoption of cloud computing in organizations. These decisive factors must be systematically evaluated prior to making the decision to adopt cloud-based solutions. The purpose of this study is to identify these factors and determine the extent to which they influence the adoption of cloud computing. To do so, the paper describes a research model that is based on the diffusion of innovation (DOI) theory and the technology-organization-environment (TOE) framework. Data collected from manufacturing and services sectors are used to test the suggested hypotheses. By analyzing the adoption of cloud computing in two distinct sectors, the study provides meaningful insights onto the determinants of cloud computing adoption.

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Wu, Horng-Ming, and 吳鴻明. "Exploring Students’ Learning Intention based on Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/7fqr2t.

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碩士
臺中技術學院
資訊科技與應用研究所
98
For keeping the competitive strengths and not being outdated, continuous learning is necessary. As the saying goes, it’s never too old to learn. Only by continuous learning, people can follow the growth of knowledge and social economy. In this knowledge explosion learning era, how to learn fast becomes a goal for learners to go after. E-Learning is an integration of digital technology and learning methods; it manages and shares the variety of teaching resources. Through today’s already developed internet environment, people are learning according to their own interests without constraints on space-time and other external conditions. Modular Object-Oriented Dynamic Learning Environment (Moodle) is an open source coded learning management system (LMS). It can easily construct a free, easy to use online learning digital platform. Because of funding constraints, choices of digital teaching platform for current secondary and elementary schools are limited. Thus, free software seems to be a better choice for them, and Moodle can just satisfy this kind of needs. Technology Acceptance Model and Diffusion of Innovations Theory today have been widely applied in all areas’ studies. And this study plans will use TAM and DIT to discuss the influences on elementary school student’s acceptance of Moodle e-learning platform and the process of making innovation decisions, and for a further step to investigate how it affects student’s learning intention. Study results can be used to make suggestions for elementary school’s IT education and also serve as references for importing, developing, or amending Moodle system.

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Trope, Jonathan. "Adoption of cloud computing by South African firms: an institutional theory and Diffusion Of Innovation theory perspective." Thesis, 2014. http://hdl.handle.net/10539/15208.

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Thesis (M.Com. (Information Systems))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences, 2014.
This study investigated the adoption of cloud computing as a form of innovative IT by South African organisations. The investigation into the factors that explain the current extent of adoption was focused through the lenses of Institutional Theory and Diffusion of Innovation Theory (DOI). Cloud computing is a form of innovative IT offering an organisation the means to effectively and efficiently rent on-demand IT resources as a service. There are three generally agreed cloud services delivery models: Software-as-a-service (SaaS), Platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS). Each of these cloud services models meets different organisational requirements and targets different customers, but what they all have in common is that each model offers advantages to organisations willing to adopt any one of them. Even though cloud computing offers advantages, it is not without its challenges and short-comings which are responsible for tempering the rate of adoption and the types of service delivery models being adopted. The aim of this research study was to develop and subsequently test a model of the institutional pressures and IS innovation characteristics that influence organisational adoption of cloud computing. A systematic literature review was conducted to gauge the state of the field, and thereafter a research model was developed and tested using a survey methodology. This involved operationalizing the variables hypothesized in the research model and collecting data through a questionnaire instrument. The self-administered online questionnaire was administered to a sample of 980 medium-to-large South African organisations, resulting in a final number of 87 usable responses. The data provided by these 87 organisations passed through reliability and validity tests which confirmed that the construct measures provided consistent and reproducible results (reliability) and accurately represented the constructs they were intended to measure (validity). After reliability and validity was demonstrated, correlation, regression and partial least square (PLS) structured equation modelling was employed to test the hypothesized research model. The results of the study indicate that the mimetic pressures construct drawn from Institutional Theory is more important than normative and coercive pressures in explaining adoption of cloud computing, and that the DOI factors of compatibility and relative advantage were also significant. However, it is evident from results that top management championship as an internal organisational factor is very important and may mediate the effects of other factors on the adoption of cloud computing. Cloud computing is very topical and is garnering a great deal of attention both academically and practically. Through the application of Institutional Theory and Diffusion of Innovation Theory to an IT innovation context, that of cloud computing, this study’s research results provides an academic contribution. This research also offers practical implications for organisational IT decision-makers, technology service suppliers and trade bodies. For those organisations who are considering adoption of cloud computing this research will offer insights into the relative influence of institutional pressures and IS innovation characteristics and how these factors weighed on other organisations’ decision-making.

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chang, ming-chih, and 張銘志. "Apply Innovation Diffusion Theory for Introducing RFID Systems– A Case of an Ironworks Firm." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/r3hc4d.

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碩士
國立中山大學
企業管理學系研究所
97
In recently years, RFID system has been developed rapidly and it is one of the ten most important technologies in this century. Our government (Taiwan) and the manufacture industries both are actively and positively promoting RFID system to enhance immediate reactions of corporate distribution & logistic system, and further improving the corporate operation efficiency and corporate competitive competences. In this study, we use Everett M. Rogers’s (1962) Diffusion of Innovation (DOI) Theory as our framework, with individualized case study such as torpedo car system of steel plant discussing RFID system’s five stages of its implementation process. The five stages are knowledge, persuasion, decision-making, implementation and confirmation. These are the consideration items and evaluation standards when implement RFID system. We research RFID system on its impact in organizational structure and culture, and further compare the impact of adoptive RFID system enterprises and existing resources. We summarized our research findings as following : 1. Large-scale and solid financial enterprises usually take the initiative to collect information and understanding the innovative technologies such as the RFID system. If the technology can be widely applied in the company and bring greater benefits, the employees within the company will propose recommended plans. Therefore, usually early adopters of such technology are big firm companies. 2. Enterprises whom are considering implementing this innovative technology like RFID system, the first focus is its future benefit, followed by the costs and the other factors; if the assessments revealed that can significantly enhance corporate performance, even in the absence of precedent for reference, the enterprises will still try to implement and use this technology. 3. Because the use of innovative technology companies usually lack of precedent and experience for reference, therefore before they adopted, they will survey related examples and will compare the current operation status to improve the efficiency of the forecast evaluation. In the initial stage of introduce innovative technology for a company, increasing corporate performance brought by technology usually remains in forecast period and hard to specify prediction.

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WANG, HUEI-JEN, and 王惠貞. "A Study on Early Consumers' Characteristics for Finanical Instruments─Base on Innovation Diffusion Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7w797d.

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碩士
實踐大學
企業管理學系碩士在職專班
101
The Taiwanese financial organizations have been dedicated to creating instruments to satisfy different needs for the rapidly changing market, such as stocks, bonds, funds, and long-term funds to help revitalize the financial market. Through the globalized economy and the open trading between China and Taiwan, the local financial organizations hope to focus more on finding the right clients and directions. This research is based on the five Innovative Cognitive strategies that Rogers has mentioned in his “Innovation Diffusion Theory”—they are, relative advantage, compatibility, complexity, usability, and observability. This study also focuses on analyzing the changes of the population, client's status, client's characteristics, and the propagation behavior that affect the results of the purchase of financial instruments. The Combination of the “Innovation Diffusion Theory” with the results of the “Qualitative Research,” conducted by the senior staff and the front counter officers of the Taiwan Financial Holding Co. Ltd-- to better understand the obvious differences in characteristics between the early consumers and the extreme conservative non-buyers. Through this study we have come to this conclusion—the characteristics of developing new financial instruments are quite similar with evolving new trends. In regards to the early consumers, their characteristics are not much different from the non-buyers, when we see that after they are married—their ability of withstanding risks, figurative capacity and fatalistic concept. But we have also found that there is a big difference in their purchasing behavior in regards to buying financial instruments when their socioeconomic status and their propagation behaviors changed. As a result, we learned that the consumers’ sexuality, age, education level, income status, and of course, service quality of a financial organization are some of the major determinations if one might purchase available financial instruments. This study will be used for the Taiwan Financial Holding co. Ltd, to determine how to market their instruments and also as a reference of the continuous study for the future.

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Lai, Chien-Hao, and 賴建豪. "A Study on the Promotion of Badminton Tournament Classification System - Innovation Diffusion Theory Perspective." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2y2bay.

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碩士
亞洲大學
休閒與遊憩管理學系碩士在職專班
103
Doing badminton sport can’t be limited by space and body shape. Besides, the sport can bring some positive advantages of health and socialization. People in Taiwan regard badminton sport as leisure and fitness. But, the current system is not able to encourage people who love badminton to participate in competition, even can be the obstacle to the development of badminton sport. IntegrationSports Corporation has promoted NTRP since April in 2008 and has stimulated the development of tennis sport. This study attempts to use case study to explore the business models and strategies of IntegrationSports Corporation, which provides Chinese Hope Badminton Association with the suggestions about establishing business models and strategies. Through the development of innovative business model, we expect to increase the market value of the domestic badminton industry, then promote and accelerate the professionalization of badminton sport.

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Chu, Chien-Mine, and 朱劍銘. "The Effect of Information Literacy on Blended Learning Satisfaction：An Application of Innovation Diffusion Theory." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65012401958123411948.

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碩士
國立臺北大學
企業管理學系
99
Nowadays, enterprises have put more emphasis on staff training due to the progress of technology. Academic researchers have shown interest in the latest blended learning in addition to the existent education training. Blended learning includes traditional face-to-face teaching and synchronous and asynchronous e-learning, which not only makes staff training easier but keeps their learning pattern. Such learning involves the certain acquisition of information technology; however, enterprises have less information of the actual condition and effect of blended learning. Enterprises must have enough realization of information technology before adopting blended learning. Through innovation diffusion theory, this research explores the influence of blended learning on learners’ learning satisfaction and put the influence of the information literacy into consideration. This thesis adopts methods of questionnaire survey. Questionnaires are distributed for targeted enterprises, 122 questionnaires are returned, and analysis is done based on Structural Equation Modeling. As the result indicates, the five features in innovation diffusion theory—relative advantages, compatibility, complexity, trialibility, and observability—will have positive effect on learning satisfaction in blended learning, while the information literacy, including traditional literacy, computer literacy, network literacy, and media literacy, will not influence the satisfaction in blended learning. As the survey shows, the five elements in innovation diffusion theory play crucial roles in reinforcing and continuing the learning for learners in blended learning. The capability of using technology and media, however, will not weaken the learning satisfaction in blended learning; which indicates that the learning barrier lies not here. The research applies the idea in innovation diffusion theory to discussing the degree of learning satisfaction, which may support enterprises for making staff training strategy in the future to come.

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Chen, Ting-fei, and 陳亭妃. "Applying Diffusion of Innovation Theory to the Study of Factors Influencing Electronic Commerce Adoption." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/41709758121865875817.

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碩士
國立高雄第一科技大學
資訊管理所
91
Based on theories from the technological innovation literature, this study develops a model of E-Commerce adoption. The research objective was to determine factors that had influenced the adoption of E-Commerce in participatory firms and hence could be used to provide guidelines for others to follow. This study specifies four factors as primary determinants of E-Commerce adoption in businesses, includeing the perceived attributes of E-Commerce, organizational, environmental, and social influence factors. A total of 147 usable responses from businesses were obtained. Discriminant analysis is used to identify factors that distinguish adopters from non-adopters. The results of data analysis reveal that perceived attributes of E-Commerce (compatible), organizational (business size and IT infrastructure), environmental (industry press and customer expectation), social influence (interpersonal influence and external influence) factors are the significant factors that influenced their E-Commerce adoption.

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Lin, Hsien-Tang, and 林獻堂. "An Empirical Research of Customer Behavior of Web-Banking Service, Innovation of Diffusion Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82259685322416733943.

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碩士
國立臺灣海洋大學
航運管理學系
98
With the rapid growth internet users, the demand of web-banking is eager. Based on innovation of diffusion theory, this research wants to discuss the factors that influence consumer web-bank using behavior. Data collected from online survey and got 1030 usable samples. With the analysis of SEM, the analytic results showed that “Relative Advantage,” “Compatibility,” “Trialibility,” “Observability,” “Security,” and “Experience,” have positive significant effect on “Attitude;” in the meanwhile, both “Attitude,” and “Experience” have positive significant on “Behavioral Intention;” furthermore, both “Experience” and “Behavioral Intention” have positive significant effect on “Usage.” Based on the analytic results, suggestions are the managers of banks should enhance the attributes of web-bank by “Relative Advantage,” “Compatibility,” “Trialibility,” “Observability,” “Security” and “Experience,” in order to achieve both elevation of using behavior of web-bank and financial performance.

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Tzu-YunTsai and 蔡慈芸. "A Study on Information Security Management System Implementation for Hospitals - Innovation Diffusion Theory Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28039917062743878818.

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碩士
國立成功大學
經營管理碩士學位學程(AMBA)
101
In recent years, with the advancement and development of information technology (IT), the issue of information security has become the most important of hospitals. In addition, after the third reading of Personal Information Protection Act, how to increase information security in hospitals is getting more and more important. The past research studies of hospitals implementing an information security management system（ISMS）seldom point out the nurses’ consciousness toward “Innovation Diffusion Theory”. Therefore, the purpose of this study is to examine the nurses’ perception of five innovation characteristics. At the same time, this study adopts “Innovation Diffusion Theory” to investigate the related factors that affect the hospitals to implement ISMS. The study is based on literature review and applies questionnaires to collect research data. A total of 127 nurses are from medical center in southern Taiwan. The collect data is process and analyzed with SPSS 15.0 statistical analysis software, and statistical methods adopted in this study are descriptive statistics, reliability analysis, validity analysis, regression analysis, Independent samples t-test, one-way ANOVA, regression analysis and so on. Finally, the results in this study are summarized as follows: 1.The innovation characteristics of ISMS in southern medical center included five innovation characteristics: relative advantage, compatibility, complexity, trialability, and observability. 2.The multiple regression analysis results indicate that relative advantage, compatibility, complexity, trialability, and observability significantly positive effect the hospital adoption ISMS. 3.The difference of nurses towards “trialability of ISMS”, “observability of ISMS”, and “hospitals adoption ISMS” differs from different education. Therefore, when the hospital could take this into consideration when implementing ISMS and find out its solution. 4.According to our results, nurses care more about whether ISMS will change their existing user interface and operation process. Secondly, nurses care about whether ISMS is easy to use and learn. On the other hand, hospitals should seek methods to eliminate nurses’ learning disabilities and mental pressures, and to increase their intention to accept and use ISMS.

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Lau, Shown-Keat, and 劉舜杰. "User Acceptance of Mobile Payment Based on Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yfs3d3.

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碩士
國立臺灣師範大學
全球經營與策略研究所
106
In recent years, smartphones have become a necessity in everyone’s life including the use of mobile payments. This transaction model is more convenient and faster than using cash and credit cards, helping mobile payments to gradually developed and become integrated into everyone's daily life. Although mobile payments have increased around the world, this technology is still not as popular in Taiwan compared to its neighboring countries. Therefore, based on the perspective of external variables and the extensional technology acceptance model, this study will apply the theory of innovation diffusion to explore consumer need to pay by mobile payment. Google Form was used to create a questionnaire for online users in the greater Taipei area, for university students, and subjects distributed to school districts and train stations. Two-hundred and eighty-two questionnaires were sent out, eight of them were invalid questionnaires, resulting in a recovery rate of 97%. The results showed that perceived convenience has a positive impact on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, mobile payment trust and risk. In addition, business ecosystems have positive impacts on attitude toward using. Research also showed that consumers risk of concern for using mobile payment was reduced when the security of transactions was enhanced, risk of data leakage was reduced, as well as improved governmental legal systems. Convenience, and the support for business ecosystems were both considerations of consumers when using mobile payment.

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HUANG, FU-YANG, and 黃富揚. "A Case Study on Elementary School Principals’ Curriculum Leadership：The Perspective of Innovation Diffusion Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6kgq89.

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博士
國立臺中教育大學
教育學系
107
This study followed the analytical framework of Leithwood’s, Tomlinson’s, and Genge’s curriculum leadership research, and took as its main research focus the beliefs of curriculum leadership of elementary school principals, curriculum leadership accomplishments, and the benefits of curriculum leadership, supple-mented by [employing] the viewpoints of Everett M. Rogers’ innovation diffusion theory in examining the effects of curriculum leadership of principals on the im-plementation of competence-based curriculum in schools. The study adopted the case study method, selecting the schools of the “Top 100 of Educational Innova-tion” as its research subjects, with the hope of investigating the diffusion contexts of competence-based curriculum in the campuses of elementary schools through this study.

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CHANG, JING-YUAN, and 張敬沅. "Exploring Teachers’ Multimedia Teaching Intention Using the Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/45b5cx.

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碩士
大葉大學
資訊管理學系碩士班
107
Multimedia teaching is widely used today and many teachers can use the electronic whiteboard, tablet or even design online work that can be integrated in their own teaching to increase learning motivation and efficiency. In recent years, the Ministry of Education and various county municipal government looked at the leading township elementary school to extinguish the city and countryside disparity, and often gave funds to subsidize this information equipment. Therefore, the far away elementary school still has all of the information hardware equipment needed. This research will discuss whether or not Taizhong leaning township service country young teachers have all the basic information ability, have the necessary skills and knowledge to integrate the information into their teaching, and also have the desire to use multimedia in their teaching. This research explained the strength complete third generation science and technology accepts the model and the innovation proliferation theory is the rationale, inquired into the Taizhong far away country young teachers use wish of and the influence factor the multimedia teaching, and “the information science and technology” will define “the multimedia teaching” to carry on the confirmation. This research interrogates the volume using the paper to make the investigation in view of Taizhong's leaning township teacher, altogether provides the paper to interrogate volume 300, after the rejection replied integrity and the invalid questionnaire, effective sample total 258, the returns-ratio is not 86%. The main findings were as follows: (1) Perceived ease of use and perceived usefulness on using multimedia teaching has a positively influenced on teachers. (2) Perceived usefulness has a good effect on using perceived ease of use in multimedia teaching for teachers. (3) Relative advantage, outgoing quality and the result have a good effect on perceived usefulness. (4) Perception of external control has a positively influenced on perceived usefulness. (5) Experience has moderator effects on perceived ease of use and perceived usefulness. (6) Experience has moderator effects on perceived ease of use and willing to use.

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Liao, Yu-Ting, and 廖苑婷. "Instant Messaging of Mobile Devices and Persistence of Use : Perspectives of Innovation Diffusion Theory and Media Richness Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68043829269758111829.

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碩士
國立臺中教育大學
事業經營碩士學位學程
101
With the advancement of internet and communication technologies (ICTs), smartphones as a form of mobile devices have gained increasing attention and greater utilization. In response to the shift, various applications (apps) have been developed to meet the consumers’ need. Of all, the application of instant messaging (IM), e.g., Line, Whatsapp, WeChat, has become an indispensable tool to communicate with others. From the perspectives of innovation diffusion theory (IDT) and media richness theory (MRT), this study is to explore antecedents of consumers’ intention to use instant messaging as media of two-way communication, and their persistence of use. From the 182 valid returns of online administration, this study tests hypotheses by hierarchical regression analysis. The results show that innovation diffusion and media richness have positive influence on perceived usefulness, but media richness does not affect consumers’ persistence of use. Perceived usefulness can enhance satisfaction. Satisfaction can promote continued usage of consumers. The findings provide several important theoretical and practical implications for consumers persistently using instant messaging of mobile devices.

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Dissertations / Theses on the topic 'Diffusion of Innovation (DOI) theory'

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