Relevant bibliographies by topics / Digital branding

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital branding'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 July 2025

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Journal articles on the topic "Digital branding"

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Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

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Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was hel
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Rafiuddin, Rafiuddin, Abdussahid Abdusahid, Lukman Lukman, and Syahril Ramadhan. "PELATIHAN PERSONAL BRANDING DAN PENINGKATAN DIGITAL LITERCY BAGI MAHASISWA EKONOMI SYARIAH." Taroa: Jurnal Pengabdian Masyarakat 1, no. 1 (2022): 1–12. http://dx.doi.org/10.52266/taroa.v1i1.736.

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Program pelatihan ini dimaksudkan untuk meningkatkan kapasitas pemahaman personal branding dan literacy digital bagi mahasiswa Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAI Muhammadiyah Bima dalam memanfaatkan pesatnya perkembangan teknologi inforamsi secara maksiamal. Hasil pengabdian menunjukan bahwa pemahaman mahasiswa terhadap personal branding dan literacy digital masih dikategorikan rendah, hal itu dapat dilihat dari hasil pre test yang diberikan kepada mahasiswa yang menjadi peserta pengabdian. Selanjutnya diberikan pelatihan yang komphrensif terkait personal brand
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Weisgerber, Corinne, and Shannan Heath Butler. "Debranding Digital Identity." International Journal of Interactive Communication Systems and Technologies 6, no. 1 (2016): 17–34. http://dx.doi.org/10.4018/ijicst.2016010102.

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This article explores the rhetoric of empowerment surrounding the recent phenomenon of personal branding and calls into question the idea that personal identities can and should be managed through corporate marketing processes in a Web 2.0 world. Starting with an examination of the historical basis of the personal branding movement and a critical analysis of the branding metaphor, the article then proceeds to show how the three stages of the conventional branding process on which most personal branding advice is based on, provide an inadequate framework for understanding the complex nature of
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Diawati, Prety. "STRATEGI DIGITAL BRANDING RAGAMBENTALA." Competitive 19, no. 2 (2025): 94–101. https://doi.org/10.36618/competitive.v19i2.4118.

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Masa bisnis modern terus menjadi banyak bermunculan usaha- usaha baru dengan brand yang menaikan citra bisnis brand jadi bukti diri dari produk itu sendiri yang jadi karakteristik khas dalam kepemilikan produk, dalam membangun branding pada suatu produk, perihal yang wajib dicermati dalam membangun branding memastikan elemen pada brand, memilah tipe platform digital yang digunakan, dan komunikasi apa yang hendak di informasikan. Elemen utama yang jadi pembeda merupakan nama merk, logo, simbol, karakter, yang wajib mempunyai karakter tertentu. Tujuan dari riset ini ialah buat mengenali secara m
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Gina Amara Amodia, Sahrul Rizkyanto, Hanan Salsabila, et al. "Digital Visual Branding : Membangun Tata Kelola Manajemen Digital Branding Desa Gisik Cemandi." Prapanca : Jurnal Abdimas 4, no. 2 (2024): 143–51. https://doi.org/10.37826/prapanca.v4i2.889.

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Gisik Cemandi Sedati merujuk pada sebuah area atau desa di Jawa Timur, Indonesia, yang dikenal dengan potensi pariwisatanya, terutama terkait dengan pantai dan kegiatan terkait laut. Wilayah ini memiliki potensi wisata alam, khususnya wisata pantai, karena berada di pesisir utara Jawa. Masyarakat Desa Gisik Cemandi umumnya berprofesi sebagai petani garam, nelayan, dan pedagang kecil. Sebagian besar penduduk belum memanfaatkan teknologi digital secara maksimal, terutama dalam konteks pemasaran dan promosi pariwisata. Penelitian ini berfokus pada penerapan digital branding untuk Desa Gisik Ceman
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Gayatri, I. Gusti Agung Sasih, I. Made Ignityas Prima Astuti, Komang Sudarsana, Ni Luh Ketut Dewi Aryasari, Donna Meilia Indirawati, and Helena Ni Gusti Ayu Putu Pusparini. "PELATIHAN BRANDING PRODUK DAN DIGITALISASI MARKETING PADA UMKM DESA PERANCAK, JEMBRANA - BALI." SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan 6, no. 4 (2022): 2096. http://dx.doi.org/10.31764/jpmb.v6i4.12143.

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ABSTRAKDigitalisasiz marketingz sertaz brandingz produkz padaz setiapz kegiatanz yangz dilakukanz oleh UMKMz merupakanz halz yangz sangatz penting.z Pengalamanz ketikaz masaz pandemiz dapat dijadikanz tolakz ukurz dimanaz terjadiz peningkatanz kebutuhanz danz pemanfaatanz platformz e-learning, e-commerce,z literasiz digital,z permintaanz delivery,z danz kebutuhanz alat kesehatan/kebersihanz yangz dilakukanz secaraz daring.z Halz serupaz jugaz terjadiz padaz para pelakuz UMKMz diz Desaz Perancakz Kecamatanz Jembranaz Kabupatenz Jembrana.z Namun sayangnyaz terdapatz masalahz dimanaz sebagianz be
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Kreutzer, Ralf T. "Digital Branding und Content-Marketing." Der Betriebswirt: Volume 56, Issue 3 56, no. 3 (2015): 21–28. http://dx.doi.org/10.3790/dbw.56.3.21.

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Digitale Markenführung umfasst den Prozess der emotionalen Aufladung einer Marke sowie der Kommunikation zentraler Nutzenelemente einer Marke zur Erreichung einer Differenzierung im Wettbewerb durch den Einsatz digitaler Medien als integraler Bestandteil eines ganzheitlichen Markenführungsansatzes. Eine wichtige Komponente der digitalen Markenführung stellt das Content-Marketing dar. Dieses kann sowohl im BtC- wie im BtB-Markt wichtige Impulse zur Auseinandersetzung mit Angebot, Marke und/oder Unternehmen liefern. Digital brand management encompasses the process of emotionalizing the brand and
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Lukose, Alan, Regina Sibi Cleetus, H. Divya, T. M. Saravanakumar, and Jobin Jose. "Exploring the Intersection of Brands and Linguistics: A Comprehensive Bibliometric Study." International Review of Management and Marketing 15, no. 1 (2024): 257–71. https://doi.org/10.32479/irmm.17538.

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Branding has emerged as a multidiscipline with complication, conveyed by integrated digital technologies, AI, and rich linguistic approaches. This paper depicts the research landscape at the juncture of branding and linguistics, supported by VOSviewer, Biblioshiny, and CiteSpace in pinpointing key trends, themes, and collaboration networks. Drawing on data collected from Scopus, this study investigates the shifts in traditional branding strategies caused by technologies of machine learning, sentiment analysis, and social media platforms. It highlights the contributions made by leading authors,
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Angelita Nugraini, Rosaria, and Kustini. "Optimalisasi Strategi Digital Marketing PT Vascomm Solusi Teknologi B2B di era Digital." PADMA 4, no. 1 (2024): 199–211. http://dx.doi.org/10.56689/padma.v4i1.1380.

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PT Vascomm Solusi Teknologi, perusahaan yang bergerak di bidang layanan IT dan software di Kecamatan Waru, Kabupaten Sidoarjo, menghadapi permasalahan dalam memaksimalkan pemasaran produknya. Hal ini dikarenakan fokus perusahaan pada penjualan B2B dan proyek, sehingga branding produk belum optimal. Ditambah lagi, kurangnya pemanfaatan media sosial untuk branding produk baru. Penelitian ini bertujuan untuk membantu PT Vascomm Solusi Teknologi dalam meningkatkan branding produk melalui pemasaran digital. Metode yang digunakan adalah studi lapangan, diskusi, dan wawancara dengan pendekatan kualit
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Angelita Nugraini, Rosaria, and Kustini. "Optimalisasi Strategi Digital Marketing PT Vascomm Solusi Teknologi B2B di era Digital." PADMA 4, no. 1 (2024): 199–211. https://doi.org/10.56689/padma.v4i1.1340.

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PT Vascomm Solusi Teknologi, perusahaan yang bergerak di bidang layanan IT dan software di Kecamatan Waru, Kabupaten Sidoarjo, menghadapi permasalahan dalam memaksimalkan pemasaran produknya. Hal ini dikarenakan fokus perusahaan pada penjualan B2B dan proyek, sehingga branding produk belum optimal. Ditambah lagi, kurangnya pemanfaatan media sosial untuk branding produk baru. Penelitian ini bertujuan untuk membantu PT Vascomm Solusi Teknologi dalam meningkatkan branding produk melalui pemasaran digital. Metode yang digunakan adalah studi lapangan, diskusi, dan wawancara dengan pendekatan kualit
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Dissertations / Theses on the topic "Digital branding"

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AMERKHANOVA, NATALYA, and ANASTASIA TOPALIDOU. "Online consumers' perspective on digital fashion branding magazines." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17535.

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The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. Factors of positive online shopping experience were employed in order to identify perceptions and preferences towards digital fashion branding magazines. The study is implemented by the means of digital fashion branding magazines’ analysis, focus group and individual interviews. The results of the research enable to identify various ways of pres
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BERALDO, DAVIDE. "CONTENTIOUS BRANDING. REASSEMBLING SOCIAL MOVEMENTS THROUGH DIGITAL MEDIATORS." Doctoral thesis, Università degli Studi di Milano, 2017. http://hdl.handle.net/2434/440685.

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This dissertation wishes to contribute to the sociological debate on protest movements by developing the notion of ‘contentious branding’ as a reflection emerging from the digital exploration of two empirical cases that challenge social movement theory: Occupy and Anonymous. The research was orientated by three interrelated questions operating at a methodological, empirical and theoretical level: How can digital research remediate the study of social movements? What sort of assemblages are articulated around the contentious brands Occupy and Anonymous? How does a branding perspective add to or
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Fonseca, Cesário Miguel Barros Lobo da. "Comunicação nas redes sociais de uma marca B2B : caso de estudo “Compasso”." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20938.

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Mestrado em Ciências Empresariais<br>As redes sociais são um fenómeno presente nas nossas rotinas diárias. Após o surgimento destas plataformas as empresas identificaram as vantagens que estas apresentavam no contacto e interação com o cliente assim como divulgação de uma marca. No entanto essa postura foi mais aceite, estudada e adotada por negócios B2C. Em B2B já existe interesse por parte dos gestores em integrar redes sociais nos seus negócios, mas há ainda muito caminho por percorrer, seja no âmbito académico seja no empresarial. Assim decidimos realizar um caso de estudo da Compasso, u
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Duarte, Audrey Marques. "Branding em ambiente digital ; o reposicionamento da marca na internet." Universidade Católica de Santos, 2008. http://biblioteca.unisantos.br:8181/handle/tede/448.

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Made available in DSpace on 2015-02-04T21:38:39Z (GMT). No. of bitstreams: 1 Audrey Marques Duarte.pdf: 1390189 bytes, checksum: e5e991326a3f994ed705843fefbd9a93 (MD5) Previous issue date: 2008-05-15<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>A Internet tem sido cenário de estratégias empresariais onde delineiam-se oportunidades para que marcas atuem em um novo ambiente. Utilizada como um forte canal de relacionamento entre organizações e consumidores, a Internet demonstra notável avanço não somente em termos de audiência, mas também na presença de variados segmentos d
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Lidman, Evelina, and Annika Romell. "Understanding Self-Branding in the Digital Age: Insights for Swedes." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44081.

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Problem: A changing economy bears many implications; precarity within employment, the restructuring of concepts, management of activities and the employment of tools reinforcing security. As a measure to procure and preserve employment in the modern market self- branding has been proposed. The value a brand has today is multifaceted and has proven to aid not only businesses and corporations but individuals as well. However, as self-branding is contingent on the precariousness of the changing economy, previous literature has focused on strategies and implications for the self-employed and faile
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Gonçalves, Rita Maria Pinto do Souto Pinto. "Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10202.

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Mestrado em Marketing<br>Esta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling digital, uma vez que todos se reúnem num diálogo da marca, entre a empresa e o consumidor. O estudo exploratório assentou na nova plataforma da McDonald's "Histórias com M" e foi conduzido de forma a aferir a presença de um
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Sledzik, Christopher Steele. "PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828.

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Samoylina, Ekaterina. "Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic." Thesis, Uppsala universitet, Medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263464.

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The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. The research focuses on representation of the personal sports brand of Zlatan Ibrahimovic on digital media platforms and its connection to the nation brand of Sweden. Previous research deals with existing studies on personal branding, personal sports branding in digital media, and nation branding. Theoretical framework includes appropriate concepts and perspectives that guide
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Smith, Steve. "Understanding technology through a sociology of branding: The case of the digital camera." Thesis, University of Surrey, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.505155.

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In an age in which everything from technologies to whole countries seems to be branded, brands and branding have received relatively little attention in sociology.The aim of this thesis is to develop a sociological understanding of brands through an investigation of digital cameras. I take a constructivist approach which understands that what a technology is, what it will do, and what its effects are, are the consequences of specific interpretations of that technology. This thesis contributes to the literature on branding and consumer practices by undertaking three types of research. The first
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Stigson, Gustav, and Nore Torbiörnsson. "Online branding hos svenska banker : En kvalitativ studie av fyra svenska bankers arbete med online branding." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7616.

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<p>Internet påverkar vår vardag i allra högsta grad. Våra rutiner har förändrats och därmed ställs det även krav på företagen att möta sina kunder där kunderna finns. En bransch som tagit stor hänsyn till detta är bankvärlden. Men hur möter de kunderna på den digitala arenan? Hur hanterar de sitt varumärke ur ett digitalt perspektiv?  </p><p>Denna studie har som syfte att undersöka just detta och se på fyra av de svenska rikstäckande bankernas digitala varumärkeshantering och hur de arbetar med kommunikation i digitala kanaler. Det intressanta är att se de tendenser som finns idag men även hur
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Books on the topic "Digital branding"

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Zayats, Marina. Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3.

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Gerstman, Richard, and Herbert M. Meyers. Branding @ the digital age. Palgrave, 2001.

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Kreutzer, Ralf T., and Wolfgang Merkle. Ausgewählte Aspekte des Digital Branding. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09210-8.

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Cocoran, Ian. The art of digital branding. Allworth Press, 2011.

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Cuomo, Maria Teresa, and Pantea Foroudi. Digital Transformation and Corporate Branding. Routledge, 2023. http://dx.doi.org/10.4324/9781003263784.

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Board, Conference, ed. Branding on site: Customer relationships in the digital marketplace. Conference Board, 2001.

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Kim, Yu-gyŏng. Tijit'ŏl sidae ŭi pŭraendŭ ihae: K'ŏmyunik'eisyŏn hwan'gyŏng ŭi pyŏnhwa wa pŭraendŭ chŏllyak = Understanding the brand in the digital age. Han'gyŏngsa, 2018.

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Grams, Chris. The ad-free brand: Secrets to building successful brands in a digital world. Que Pub., 2012.

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Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. American Management Association, 2010.

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Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. American Management Association, 2010.

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Book chapters on the topic "Digital branding"

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Redler, Jörn. "Digital Branding." In Digitales Dialogmarketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28973-7_24-1.

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Redler, Jörn. "Digital Branding." In Digitales Dialogmarketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-28959-1_24.

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Okonkwo, Uche. "Digital luxury." In Luxury Fashion Branding. Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1007/978-0-230-59088-5_7.

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Cohen, James, and Thomas Kenny. "Personal Branding." In Producing New and Digital Media. Routledge, 2020. http://dx.doi.org/10.4324/9780429201226-7.

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Zayats, Marina. "Die treibenden Kräfte der neuen Arbeitswelt: Warum wird Personal Branding zur essentiellen Kompetenz?" In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_1.

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Zayats, Marina. "Was ist Digital Personal Branding?" In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_2.

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Zayats, Marina. "Den Kern der eigenen Digital Personal Brand erarbeiten." In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_3.

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Zayats, Marina. "Richtig verpackt und transportiert: Die Personal Brand sichtbar machen." In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_4.

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Zayats, Marina. "Perspektivwechsel: Wenn Unternehmen in die Personal Brand ihrer Mitarbeiter investieren." In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_5.

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Zayats, Marina. "Fahrplan für Personal Branding Programme für Mitarbeiter." In Digital Personal Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30174-3_6.

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Conference papers on the topic "Digital branding"

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Ilyina, Irina A., Ivan K. Strulev, Ksenia A. Uvarova, Olga M. Zhuravleva, and Mikhail V. Tyurkin. "Media Branding: Modifying Digital Communications of IT Companies." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971294.

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Misra, Alka, Durga Prasad Misra, Lokesh Joshi, Ashutosh Prasad Maurya, and Swati Kadel. "Design and Branding Guidelines For Harmonization of Digital Footprints: Indian Government Websites." In 2024 ITU Kaleidoscope: Innovation and Digital Transformation for a Sustainable World (ITU K). IEEE, 2024. https://doi.org/10.23919/ituk62727.2024.10772969.

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Almourad, Mohamed, Emad Bataineh, Mohammed Hussein, and Zelal Wattar. "Strategic Placement of Branding Elements in Digital Marketing: Insights from Eye-Tracking Data." In 27th International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2025. https://doi.org/10.5220/0013281500003929.

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Arpentievа, Mariam R. "Role models in digital place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/3.

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Krivonosov, Alexey D., Aleksandra V. Zakharova, and Elena Yu Karmalova. "Specificity of Digital Technologies in Territorial Branding." In 2023 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2023. http://dx.doi.org/10.1109/comsds58064.2023.10130363.

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Hanh, Nguyen Thai Hoang. "Embracing Digital Diplomacy to Promote Taiwan Tourism Branding." In the 2nd International Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3268808.3268814.

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Sabrina, Ade Josephin, Yudi Fernando, Fineke Mergeresa, Ridho Bramulya Ikhsan, Ika Sari Wahyuni-TD, and Erick Fernando. "TikTok-Social Media Marketing Practices and Digital Branding." In 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI). IEEE, 2024. http://dx.doi.org/10.1109/iatmsi60426.2024.10502497.

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Vasylevskyi, Vladyslav, and Vadym Kovpik. "USE OF DIGITAL MARKETING BRANDING METHODS IN SALES." In Transformation processes of the economic system in the context of modern challenges. Publishing House “Baltija Publishing”, 2024. http://dx.doi.org/10.30525/978-9934-26-398-9-53.

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Sanitha, Onie D., and Melania Rahadiyanti. "Place Branding: From Digital Architecture and Digital Entertainment to Instrumental Value." In International Webinar on Digital Architecture 2021 (IWEDA 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220703.039.

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Kania, Dessy, Rivi Handayani, and Helen Diana Vida. "Strategi Personal Digital Branding Profesi Pengacara Pada lnstagram @Hotmanparisofficial." In Prosiding Indonesia Public Relations Conference (IPRC) 2022. #indonesiaBicaraBaik, 2022. http://dx.doi.org/10.36782/iprc.2022.1.

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Digital media, especially social networks like Instagram contributes to the emergence of a worldwide culture also known as a virtual community. The following study's goal is to define and pinpoint the personal branding tactics used by Hotman Paris to promote his legal services through social media posts on Instagram. The research method used in this research is qualitative with case study method. As a very popular and controversial lawyer, Rotman Paris not only actively uses Instagram as a medium to promote his legal services, but he also shares information and knowledge, handles a problem, in
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Reports on the topic "Digital branding"

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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