Relevant bibliographies by topics / Digital Consumer Journey

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Digital Consumer Journey'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Digital Consumer Journey.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Digital Consumer Journey"

1

Tupikovskaja-Omovie, Zofija, and David Tyler. "Clustering consumers' shopping journeys: eye tracking fashion m-retail." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (2020): 381–98. http://dx.doi.org/10.1108/jfmm-09-2019-0195.

Full text
Abstract:
PurposeDespite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.Design/methodology/approachFor this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarit
APA, Harvard, Vancouver, ISO, and other styles
2

Deliana, Dian, Siti Manis, and Sultan Mohammad Ghazi. "THE INFLUENCE OF E-MARKETING ON CONSUMER DECISION-MAKING IN TRAVEL AGENCY SERVICES AT DIARY TOUR TRAVEL." Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy 5, no. 1 (2025): 1–18. https://doi.org/10.21274/ar-rehla.v5i1.10924.

Full text
Abstract:
Abstrak: Penelitian ini bertujuan menganalisis pengaruh e-marketing terhadap pengambilan keputusan konsumen pada Diary Tour Travel, di tengah meningkatnya konsumsi konten digital dalam industri pariwisata. Menggunakan pendekatan kualitatif fenomenologis, data dikumpulkan melalui wawancara mendalam terhadap 10 konsumen berusia 21-40 tahun yang aktif di media sosial serta analisis konten digital selama tiga bulan. Hasil penelitian mengungkap tiga faktor utama yang memengaruhi keputusan pembelian: (1) kredibilitas informasi melalui testimoni video pelanggan (user-generated content), (2) interaksi
APA, Harvard, Vancouver, ISO, and other styles
3

Papakonstantinidis, Stavros. "The SoLoMo customer journey: a review and research agenda." Innovative Marketing 13, no. 4 (2017): 47–54. http://dx.doi.org/10.21511/im.13(4).2017.05.

Full text
Abstract:
The purpose of this paper is to develop a better understanding of the impact of (So) social media, (Lo) local marketing, and (Mo) mobile applications (SoLoMo) on consumer behavior. The paper is based on a literature review of peer-reviewed articles, published books, trade publications, and doctorate dissertations. This paper examines the SoLoMo consumer, which is a concept that has not been widely discussed in the literature of digital marketing. A thorough literature review of the digital customer journey indicates an oxymoron. On the one hand, there is a vast range of studies in the literatu
APA, Harvard, Vancouver, ISO, and other styles
4

Vaidehi, Dhamankar, Sarkar Anubhuti, and Khatri Aliyah. "The Journey Of Digital Screens Changing The Purchasing Pattern." International Journal of Advance and Applied Research S6, no. 19 (2025): 189–98. https://doi.org/10.5281/zenodo.15101061.

Full text
Abstract:
<em>The intersection of social media platforms and e-commerce systems helps in reshaping the digital economy of India. This research paper provides the framework of India's vision for 2047, using a conceptual model-based approach to understand its implications on digital transformation. Through this model, it studies the connectivity between three major components: social marketing, consumer behaviour, and e-commerce retail strategies. The proposed model simulates the connectivity and data-driven decisions and insights by social media platforms to analyse the shopping habits of the consumer. T
APA, Harvard, Vancouver, ISO, and other styles
5

Nyström, Anna-Greta, and Karl-Jacob Mickelsson. "Digital advertising as service: introducing contextually embedded selling." Journal of Services Marketing 33, no. 4 (2019): 396–406. http://dx.doi.org/10.1108/jsm-01-2018-0043.

Full text
Abstract:
Purpose Previous research on advertising in digital contexts has emphasized its persuasive and information processing roles for the customer. This paper aims to problematize this point of view and argues that the converged and interactive nature of digital media makes all advertising content into potential points of engagement in a digital media journey. Design/methodology/approach The paper is conceptual in nature and applies service logic (SL) and customer engagement to reconceptualize digital advertising and selling. Findings The authors present digital advertisements and digital media cont
APA, Harvard, Vancouver, ISO, and other styles
6

Hyun, Kim, and Sungeun Kwon. "New Ways to Understand the Digital Consumer Journey." Research World 2015, no. 54 (2015): 48–51. http://dx.doi.org/10.1002/rwm3.20286.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Andi, Aisyiah Alwie, Ridwansyah Ardhi, and Sunitiyoso Yos. "Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI." International Journal of Current Science Research and Review 06, no. 07 (2023): 4888–93. https://doi.org/10.5281/zenodo.8174097.

Full text
Abstract:
Abstract : Digital innovation is the most important and beneficial strategy to address the need for expansion in health systems. But the goal goes much beyond merely updating the infrastructure. From a consumer standpoint, digital innovation must aim to radically alter the health care business model including medical device business. Over the past few years, medical device businesses have received aggressive, record-breaking investment. The Medical Device company also greatly influenced by digitalization phenomenon which requires them to shift to adjust to new consumer behavior in Digital. PT.
APA, Harvard, Vancouver, ISO, and other styles
8

Vasilopoulou, Christina, Leonidas Theodorakopoulos, and Ioanna Giannoukou. "Big Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age." Technium Social Sciences Journal 45 (July 9, 2023): 469–80. http://dx.doi.org/10.47577/tssj.v45i1.9135.

Full text
Abstract:
The advent of digital technology has transformed the way businesses interact with consumers, providing an abundance of data that can be harnessed to improve the customer experience. Big data analysis offers businesses the tools to gain insight into consumer behavior and preferences, optimize the customer journey, and create personalized experiences. This paper explores the impact of big data analysis on digital consumer behavior, delving into the opportunities, challenges, and ethical considerations that arise in this context.
APA, Harvard, Vancouver, ISO, and other styles
9

Sarfraz, Muddassar, Barween Al Kurdi, and Muhammad Rafiq. "How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience." International Journal of Management and Marketing Intelligence 2, no. 1 (2025): 39–48. https://doi.org/10.64251/ijmmi.66.

Full text
Abstract:
This study aims to investigate the impact of digital marketing on consumer experience and knowledge in our current landscape. As we increasingly rely on online platforms, digital marketing has become an essential tool for businesses aiming to connect with and inform their customers. This research studies how a number of digital strategies, like social media marketing, content marketing, email campaigns, and search engine optimisation, affect how consumers perceive brands and make decisions. To achieve this, a qualitative research approach was taken, using thematic analysis to review existing a
APA, Harvard, Vancouver, ISO, and other styles
10

Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.

Full text
Abstract:
The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a qu
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Digital Consumer Journey"

1

Costa, Ana Margarida da Silva. "O papel dos influenciadores digitais na jornada de decisão dos consumidores portugueses : os instagrammers e a compra de produtos cosméticos." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19339.

Full text
Abstract:
Mestrado em Marketing<br>O presente estudo foca a emergência da importância dos influenciadores digitais no Instagram - instagrammers. O crescente poder e influência destas personalidades, tem vindo a assumir um papel preponderante no comportamento de compra dos consumidores. Nesse sentido, o propósito do presente estudo consiste em explorar o papel de influência dos instagrammers na jornada de decisão dos consumidores portugueses, relativa a produtos cosméticos, aferindo se têm um papel de influência, determinando quais os fatores que explicam essa mesma influência, e averiguando em que fases
APA, Harvard, Vancouver, ISO, and other styles
2

Cerqueira, Inês Maria da Silva. "Plano de marketing digital para a Rádio Observador." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19687.

Full text
Abstract:
Mestrado em Marketing<br>Este projeto ambiciona realizar um plano de marketing digital para o lançamento da Rádio Observador. A empresa atua no setor de imprensa digital e pretende lançar uma rádio de informação assente nos valores de rigor e credibilidade. Este plano de implementação ambiciona alavancar o seu crescimento definindo estratégias e táticas que possibilitem melhorar a sua presença online, aumentar o número de visitas nas suas plataformas digitais e capitalizar esse esforço neste novo projeto, captando novos consumidores dos conteúdos da marca Observador e fidelizando novos. Atual
APA, Harvard, Vancouver, ISO, and other styles
3

Balladares, Fuentes Ana Gabriela. "Changing consumer behavior in the digital age: perceived risk in information search process." Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/671443.

Full text
Abstract:
La digitalització en el entorn del marketing està canviant la manera en la que els consumidors decideixen comprar. Així mateix, el risc percebut té un rol determinant en les decisions de compra dels consumidors. No obstant això, encara que la literatura emergent suggereixi que l´ ús de les fonts d’informació digital generi nous processos de cerca i avaluació de productes diferents a aquells dels entorns de compra tradicional, el desenvolupament de noves teories sobre la naturalesa d’aquestes diferencies ha sigut limitada. Específicament s’han detectat resultats contradictoris en la literatu
APA, Harvard, Vancouver, ISO, and other styles
4

Gebremichael, Keariam, and Saadul Islam Khan. "Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167053.

Full text
Abstract:
Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. Aim: To develop an understanding regarding the concepts and factors that influence the occurrence of transition risk by using UTAUT2 framework. Identify those concepts and thus be able to assist retailers in diminishing the transition risk gap. Methodology: Is a quantitative study that involves an experiment followed by
APA, Harvard, Vancouver, ISO, and other styles
5

Ribeiro, Inês Amaral. "Bem-vinda, Geração Z! : tecnologias digitais e novas estratégias de branding perante a evolução da consumer decision journey." Master's thesis, 2019. http://hdl.handle.net/10400.14/28269.

Full text
Abstract:
As tecnologias digitais estão intrínsecas ao dia-a-dia da maioria da população e são, ao mesmo tempo, uma das principais características da sociedade contemporânea na qual nos inserimos. Estas tecnologias fazem hoje parte de atividades que desempenhamos no decorrer dos nossos dias e, muitas vezes, já nem nos apercebemos da profunda utilização que lhes damos e da influência que têm se olharmos para cada um de nós enquanto consumidores. Neste trabalho, pretendeu-se, num primeiro momento, olhar para o papel que as tecnologias digitais ocupam no quotidiano dos jovens pertencences à geração Z, nas
APA, Harvard, Vancouver, ISO, and other styles
6

Cruz, Maria Margarida Das Neves. "The relevance of digital channels in the portuguese coffee category: a consumer behaviour analysis for Nestlé Portugal - report A - recommendations to Nestlé's capsule coffee brands for at-home consumption." Master's thesis, 2020. http://hdl.handle.net/10362/108420.

Full text
Abstract:
The coffee market, both worldwide and in Portugal, has been changing in the past few decades. Digital platforms influence the way consumers make their decisions towards coffee.This influence is perceptible through the analysis of the Consumer Decision Journey model by McKinsey, which allows understanding the digital touch points involved in the decision-making process of the Portuguese coffee consumers. Nestlé is the coffee market leader in Portugal having a vast portfolio of brands operating either in the at-home and out-of-home markets. In this Work Project, exte
APA, Harvard, Vancouver, ISO, and other styles
7

Fernandes, Inês Hipólito Caetano Rodrigues. "Report B–recommendations to Nestlé´s ground, bean and instant coffee brandsfor at-home consumption." Master's thesis, 2020. http://hdl.handle.net/10362/105445.

Full text
Abstract:
The Coffee Market, both worldwide and in Portugal, has been changing in the past few decades. Digital platforms influence the way consumers make their decisions towardscoffee. This influence is perceptible through the analysis of the Consumer Decision Journey model by McKinsey, which allows understanding the digital touchpoints involved in the decision-making process of the Portuguese coffee consumers. Nestlé is the coffee market leader in Portugal having a vast portfolio of brands operating either in the at-home and out-of-home markets. In this Work Project, e
APA, Harvard, Vancouver, ISO, and other styles
8

Braz, Tânia Sofia Gonçalves Piedade Silva. "Report C –recommendations to Nestlé’s out-of-home coffee presence: Lisbon coffee lab." Master's thesis, 2020. http://hdl.handle.net/10362/108414.

Full text
Abstract:
The coffee market, both worldwide and in Portugal, has been changing in the past few decades. Digital platforms influence the way consumers make their decisions towards coffee.This influence is perceptible through the analysis of the Consumer Decision Journey model by McKinsey, which allows understanding the digital touch points involved in the decision-making process of the Portuguese coffee consumers. Nestlé is the coffee market leader in Portugal having a vast portfolio of brands operating either in the at-homeand out-of-home markets. In this Work Project, ex
APA, Harvard, Vancouver, ISO, and other styles
9

Rodrigues, Marc de Oliveira. "Communicating with younger consumers – The digital marketing of multinational firms." Master's thesis, 2019. http://hdl.handle.net/10400.8/4128.

Full text
Abstract:
The digital growth is responsible for many changes in the business context. In a general way, these changes tend to occur towards a digitalization of firms’ activities, responsible for the rise of Digital Marketing, which consists in the process of using digital technologies to acquire customers and build customer preferences, promote brands, retain customers and increase sales. Overall, these changes contribute to the globalization and ultimately may enhance firms’ overall performance, thus giving background for research on the topic. This empirical study specifically focusses on the Digital
APA, Harvard, Vancouver, ISO, and other styles
10

BELLEZZA, ALESSIA. "Millennials e esperienza di consumo - customer Journey e uso dei media digitali di una generazione connessa." Doctoral thesis, 2020. http://hdl.handle.net/11573/1461639.

Full text
Abstract:
I Millennials rappresentano un particolare tipo di consumatore: sono esperti, informati, consapevoli, usano le tecnologie e i media digitali con padronanza, hanno alte aspettative riguardo le performance dei prodotti, cercano soddisfazione emozionale ed emotiva, esperienziale e relazione nel consumo. Conquistarli, quindi, è una sfida che i brand devono intraprendere poiché sono un mercato di riferimento interessante e complesso. I Millennials delineano un percorso di media meshing e convergenza (Jenkins, 2007), di coesistenza fra analogico e digitale. Sono la prima generazione “mobile first”,
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Digital Consumer Journey"

1

Angelani, Andres. Never Ending Digital Journey. Cameron + Company, 2016.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Angelani, Andres. Never Ending Digital Journey. Cameron + Company, 2016.

Find full text
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Digital Consumer Journey"

1

Kruse Brandão, Tanja, and Gerd Wolfram. "Praxisbeispiele entlang der Customer und Consumer Journey." In Digital Connection. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-18759-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Braun, Andreas, and Gemma Garriga. "Consumer Journey Analytics in the Context of Data Privacy and Ethics." In Digital Marketplaces Unleashed. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-49275-8_59.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Maldonado Castillo, Idalia, Fabiola Yahel Martínez Ortiz, and Jessie Paulina Guzmán Flores. "Centralization of Information to Understand the Consumer Within the Restaurant Sector." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_90.

Full text
Abstract:
AbstractThe proliferation of online restaurant reviews presents a challenge for consumers seeking valuable insights amid scattered and decentralized information. Despite the potential in these reviews, businesses often decline to explore such information due to perceived expense and unclear future impact. This study integrates technological tools within McKinsey’s consumer decision journey model to navigate this digital landscape effectively. Through analysis of influencer reviews on Twitter and Instagram, as well as objective evaluations on rating platforms like TripAdvisor and Yelp, the stud
APA, Harvard, Vancouver, ISO, and other styles
4

Balani, Kavita, and Neelima Ruparel. "Mapping the emotional journey: A comprehensive analysis of consumer sentiments and health insurance purchases." In Digital Transformation and Sustainability of Business. CRC Press, 2025. https://doi.org/10.1201/9781003606185-102.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ampler, Nadine, Christian Koch, and Rainer Olbrich. "Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outcomes." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-31836-8_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Valero, M. R., B. J. Hicks, and A. Nassehi. "A Conceptual Framework of a Digital-Twin for a Circular Meat Supply Chain." In Lecture Notes in Mechanical Engineering. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-18326-3_19.

Full text
Abstract:
AbstractEvery year more than 900 million tonnes of food is wasted, contributing to almost 10% of total greenhouse gas emissions. Reducing food waste has been identified as essential to tackle the current climate crisis, and links to several UN’s sustainable development goals. This is especially critical for energy and resource-intensive food products like meat, whose consumption is predicted to reach an historical maximum by 2030. Whilst wastage occurs at all stages of the supply chain, tractable data about the journey of food from production to consumer remains largely hidden or unrecorded. P
APA, Harvard, Vancouver, ISO, and other styles
7

Valente, Isabel, and Mafalda Nogueira. "Study of the Online Fashion Consumer Shopping Journey and the Effects of Digital Communication Media: Case Study MO Online." In Marketing and Smart Technologies. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-9099-1_50.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Mandelli, Andreina, and Antonella La Rocca. "From Service Experiences to Augmented Service Journeys: Digital Technology and Networks in Consumer Services." In Managing Consumer Services. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-04289-3_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Rodrigues, Filipe Sampaio, and Ana Isabel Coelho. "Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey." In Marketing and Smart Technologies. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_30.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Bowen, Gordon, and Richard Bowen. "Globalisation Versus Deglobalisation in the Fashion Industry." In Digital Transformation for Fashion and Luxury Brands. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-35589-9_16.

Full text
Abstract:
AbstractThe phenomenon of globalisation is an enhanced driver of fashion sales globally. Nevertheless, its continual growth will slow due to geopolitical factors. Globalisation has contributed to many successes in the fashion industry, but political opinion is slowing this process down. The question is whether globalisation becomes deglobalisation and how this will affect the fashion industry from supply chain, operations and marketing to logistics. The impact of deglobalisation on the value chain in the fashion industry will require a new perspective. Deglobalisation is about refining globali
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Digital Consumer Journey"

1

Rajapakse, V., and U. Dabare. "Emotional Cartwheels: Exploring the Online Shopping Psyche of Sri Lankan Consumers." In Proceedings of the 3rd International Conference on Sustainable & Digital Business. SLIIT Business School, 2024. https://doi.org/10.54389/gjbm6970.

Full text
Abstract:
This study investigates the emotional influences on online shopping behavior among Sri Lankan consumers, focusing on the roles of excitement and anxiety. Through a qualitative research approach, we explore how these emotions impact consumer decisions and overall satisfaction at different stages of the online shopping journey. The study sample comprised 30 participants, including both males and females, aged between 18 and 60 years, residing in various urban and suburban areas of Sri Lanka. The findings reveal that excitement, particularly during the browsing stage, often leads to impulsive pur
APA, Harvard, Vancouver, ISO, and other styles
2

Wozniak, Thomas, Mirjam Stieger, Dorothea Schaffner, Mattias Schu, and Guang Lu. "Algorithmic Nudging for Sustainability in E-Commerce: Conceptual Framework and Research Agenda." In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.43.

Full text
Abstract:
This paper synthesizes relevant research fields that build the conceptual foundation of algorithmic nudging specifically for sustainability in e-commerce. The carbon footprint of ecommerce can be reduced by encouraging consumers to engage in more sustainable consumer behaviour with regards to products, packaging, delivery options, and returns. Such behaviour can be steered by employing different nudging techniques along the digital customer journey. The use of artificial intelligence can increase the effectiveness of digital nudges by tailoring them to specific individual contexts. In this art
APA, Harvard, Vancouver, ISO, and other styles
3

S, Dinesh, Nalini R, Shobhana N, Amudha R, Alamelu R, and Renaarajan V. "Impact of Digital Touchpoints towards Consumer Decision Journey with reference to Delta Districts of Tamilnadu." In 2021 International Conference on Disruptive Technologies for Multi-Disciplinary Research and Applications (CENTCON). IEEE, 2021. http://dx.doi.org/10.1109/centcon52345.2021.9687926.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Eduardo Tonin, Paulo, and Elton Nickel. "Shaping the Future of Physical Retail: Insights into Global Consumer Experiences." In 2025 Intelligent Human Systems Integration. AHFE International, 2025. https://doi.org/10.54941/ahfe1005873.

Full text
Abstract:
This study investigates the global relevance of 14 consumer experience guidelines originally developed in Brazil using the “Experience Compelling Map,” a Design Thinking tool applied to physical retail. By observing 30 retail locations across Tokyo, Osaka, Kyoto, and Seoul, this research explores how sensory stimuli, personalization, and technology shape the shopping journey in Asia's leading markets. Findings indicate strong parallels between Brazilian insights and Asian practices, with personalization emerging in over half of the observed sites and visual and auditory stimuli enhancing brand
APA, Harvard, Vancouver, ISO, and other styles
5

Trifonova, Larisa. "The art of personalization in marketing strategies: trends and solutions." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.48.

Full text
Abstract:
This article examines the strategic role of personalization in modern marketing, highlighting its impact on customer engagement and brand loyalty. With consumer expectations for customized experiences at an all-time high, companies are leveraging popular techniques such as data analytics, artificial intelligence, and customer journey mapping to create highly customized interactions across digital and physical touchpoints. The author’s research analyzes current trends including the use of real-time data, predictive modeling, and omnichannel personalization, while addressing the operational chal
APA, Harvard, Vancouver, ISO, and other styles
6

Gaidarzhy, Karyna, Thomas Wozniak, and Matthias Schu. "Returns Management Practices in Swiss Online Apparel Retailing: A Multiple Case Study Approach." In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.25.

Full text
Abstract:
Product returns are a critical, costly task for online retailers; yet the process of managing and avoiding returns is neither actively coordinated nor investigated. Based on a multiple case study approach, six in-depth interviews with top- and middle-level apparel industry managers were conducted to explore and describe practices of managing product returns in online apparel retailing. Our findings revealed returns management practices implemented in online apparel retailing and identified several applications to reduce the environmental footprint of product returns and improving the company’s
APA, Harvard, Vancouver, ISO, and other styles
7

Javed, Ms Zenab, and Ms Insha Mirza. "ANALYZING THE INFLUENCE OF MYNTRA'S AI-POWERED VISUAL SEARCH ON YOUTH FASHION TRENDS AND SHOPPING HABITS IN BHOPAL." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250131.

Full text
Abstract:
Myntra's AI-powered visual search technology is revolutionizing the shopping experience for Bhopal's youth by seamlessly integrating innovation with personalization. This study delves into the transformative impact of this advanced tool on consumer behavior, emphasizing its ability to streamline fashion discovery and purchasing while adapting to dynamic trends. The feature enhances convenience, efficiency, and user satisfaction by leveraging state-of-the-art AI algorithms, fostering deeper customer engagement. The research examines demographic factors such as age, gender, education, and income
APA, Harvard, Vancouver, ISO, and other styles
8

Sheresheva, Marina, Ekaterina Yudina, and Daniel Pavlov. "Creating customer value in private medical clinics based on an omnichannel interaction system." In XXI International May Conference on Strategic Management – IMCSM25 Proceedings, Bor, 30.05.2025. University of Belgrade - Technical Faculty in Bor, Bor, 2024. https://doi.org/10.5937/imcsm25336s.

Full text
Abstract:
The purpose of this study is to develop theoretical and methodological approaches and empirical tools that ensure the creation of value for the patient in private clinics through the integration of an omnichannel interaction system. The study includes an analysis of the integration of various communication channels and their impact on the medical services value perception. Modern concepts of consumer value, customer behavioral models, and value co-creation principles were used as a methodological basis. The empirical part was based on a mixed design that included qualitative interviews with ex
APA, Harvard, Vancouver, ISO, and other styles
9

Nomeer, Mohamed. "Intelligent Energy Platform." In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21252-ms.

Full text
Abstract:
Abstract Turning an organization to an effective data driven decision making is vital factor to have and achieve digital transformation journey smoothly and successfully in the Energy sector, in which the energy industry has been trying to achieve the complete cycle Listen, Understand, effect and Decide rightly and quickly across the whole value chain such as HR, Finance, legal and contracts, operations, etc. since several decades where the software solutions were not in the priority list of the industry special the operations for many reasons, which created a serious of concequences which the
APA, Harvard, Vancouver, ISO, and other styles
10

Samantaray, Rojalin. "ADAS Sensor Data Handling in the World of Autonomous Mobility." In 2023 AeroTech. SAE International, 2023. http://dx.doi.org/10.4271/2023-01-0993.

Full text
Abstract:
&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;By 2030, about 95% of new vehicles sold globally will be connected, up from around 50% today. Around 45% of these vehicles will have intermediate and advanced connectivity features (source: McKinsey, 2021).&lt;/div&gt;&lt;div class="htmlview paragraph"&gt;Modernization, standardization, and automation are the key steps in the roadmap of data handling for connected vehicles. Vehicle software increasingly sits within a connected ecosystem of devices. Consumer expectations are shifting more towards digital compatibility, co
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Digital Consumer Journey' for particular source types:
Journal articles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography