Relevant bibliographies by topics / Digital Consumer Trust

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital Consumer Trust'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Digital Consumer Trust"

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Kurniadi, Hadi, and Junaid Ali Saeed Rana. "The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?" Innovative Marketing 19, no. 2 (2023): 236–49. http://dx.doi.org/10.21511/im.19(2).2023.19.

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The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce. The relevance of this study is determined by how e-commerce businesses can improve customer loyalty by enhancing consumer trust and satisfaction. The study used a quantitative research design and surveyed 230 consumers from Jakarta, Indonesia. The data analysis involved utilizing validation and descriptive statistics in MS Excel and inferential statistics through SmartPLS to draw meaningful conclusions. The results showed a
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Osly Usman and Cakra Nenggala Samudra Wijaya. "The Influence of Social Proof and User-Generated Content (UGC) on Brand Perception through Consumer Trust among Digital Consumers." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2654–73. https://doi.org/10.21009/isc-beam.013.191.

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Abstract This study investigates the impact of Social Proof and User-Generated Content (UGC) on brand perception among digital consumers, with a particular focus on the mediating role of consumer trust. As digital platforms become central to consumer interactions, Social Proof—such as product reviews, testimonials, likes, and shares—has emerged as a powerful factor shaping consumer decisions and enhancing brand credibility. Similarly, UGC, which includes consumer-generated content like photos, videos, and honest product reviews, provides an authentic perspective often viewed as more trustworth
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Raj,, Shireen. "An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act." International Scientific Journal of Engineering and Management 03, no. 03 (2024): 1–9. http://dx.doi.org/10.55041/isjem01398.

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This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between crit
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TUNKEVICHUS, E. O., and V. A. REBIAZINA. "MULTIDIMENSIONAL MODEL FOR DIGITAL TRUST OF DIGITAL SERVICES USERS: RESULTS OF EMPIRICAL RESEARCH." Lomonosov Economics Journal, no. 4_2023 (May 21, 2024): 165–200. http://dx.doi.org/10.55959/msu0130-0105-6-58-4-8.

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The paper addresses the development of a multidimensional model of consumer trust of online services users, including such dimensions as trust in the effectiveness of regulatory activities of the state, consumer trust in online services, interpersonal trust, and predisposition to trust. Consumer trust studies in Russia are conducted primarily either in an offline context, or with an emphasis on only one of the dimensions of trust, at the same time Russian studies are mainly conceptual. The presented study is the first in Russia conducted using empirical tools and analyzing consumer trust as a
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Aldi, Muhammad, and Whisnu Adisaputra. "Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust." Inspiration: Jurnal Teknologi Informasi dan Komunikasi 14, no. 1 (2024): 63–73. http://dx.doi.org/10.35585/inspir.v14i1.80.

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This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing tactics. The findings indicate that influencer marketing and digital content campaigns significantly boost consumer trust, which in turn, greatly impacts brand loyalty. The model accounts for 52% of the variance in consumer trust and 62% in brand loyalty, underscoring the succes
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Simatupang, Sudung, Onita Sari Sinaga, Sepbeariska Manurung, Marthin Hutler Ambarita, and Erna Ningsih Mokodongan. "BANK DIGITAL DAN KEPERCAYAAN KONSUMEN." Jurnal Ilmiah Satyagraha 7, no. 2 (2024): 156–64. http://dx.doi.org/10.47532/jis.v7i2.1090.

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Abstract –Transformation in the banking world has changed the form of bank work processes, from conventional bank models to digital banks. The purpose of this study is to see an overview of the presence of digital banks through relegation from Bank Indonesia and the Financial Services Authority in the process of trying to gain consumer trust, because consumers still do not fully understand about digital banks and the risks that will be faced when using digital banks because the physical form of the bank cannot be seen by consumers. Digital banks must be able to foster consumer trust through tr
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BEHRA, PRAGYANRANI. "Consumer Trust in the Age of Digital Advertising." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04222.

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Introduction: In the digital era, advertising has undergone a radical transformation. From static billboards and television commercials, brands have shifted toward more dynamic, personalized, and interactive digital advertising strategies. While these techniques offer greater precision and reach, they also pose significant challenges—chief among them, the issue of consumer trust. With concerns over data privacy, ad fraud, and intrusive ad formats, modern consumers often view digital advertisements with skepticism. This research paper explores how digital advertising affects consumer trust, ana
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Taghreed Beheri. "Consumer Trust in Digital Payment Systems." Journal of Information Systems Engineering and Management 10, no. 42s (2025): 721–30. https://doi.org/10.52783/jisem.v10i42s.8179.

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This study explores consumer trust in digital payment systems and its impact on adoption rates. Through qualitative interviews, it identifies key factors influencing trust, including security measures, user experience, transparency, and perceived risks. Recommendations focus on enhancing trust through robust security, transparent policies, and tailored support for diverse demographics, especially for the elderly. This study presents the results of five in-person interviews I conducted with Saudi Arabian respondents of various ages on their experiences with digital payment systems. According to
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Lee, Yea-rim. "A Study on Sustainable Consumption Behavior of Consumers Engaging in Cross-Border Shopping via Digital Platforms in the Post-Pandemic Era." Korea Association for International Commerce and Information 27, no. 2 (2025): 3–24. https://doi.org/10.15798/kaici.2025.27.2.3.

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Following the global pandemic, cross-border shopping via digital platforms has expanded significantly, highlighting the importance of understanding factors that influence consumers’ sustainable consumption behavior. This study investigates the effects of digital platform trust, brand trust, perceived sustainable responsibility, and the perceived impact of the pandemic on sustainable consumption behavior. To this end, the study analyzed structural equation modeling using data from 862 consumers with cross-border shopping experience via digital platforms, extracted from the 2023 Korea Consumer L
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Deva Satria Pamungkas, Indra Bahari Saputra, and April Laksana. "Strategi Komunikasi Digital Melalui Media Sosial Untuk Membangun Kepercayaan Konsumen." Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 1, no. 6 (2024): 88–94. https://doi.org/10.62383/konsensus.v1i6.461.

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The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in com
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Dissertations / Theses on the topic "Digital Consumer Trust"

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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.

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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on ov
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Seven, Asli. "Building sustanibility and trust in the usage of electronic identification using technology acceptance model." Doctoral thesis, Universitat Jaume I, 2015. http://hdl.handle.net/10803/400942.

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El propósito general de esta disertación fue analizar las razones para no usar más eficientemente la identificación electrónica y proponer un modelo conceptual. Para conseguir esto, un estudio empírico realizado sobre una porción de 3359 ciudadanos europeos fue realizado. Especialmente concentrada en la gente que tiene acceso a identificación electrónica en su país, lo cual nos deja con 1156 persona de muestra. El análisis de las relaciones entre el modelo de aceptación de la tecnología, confianza y “e-ID” uso que son analizados en este estudio provee de perspectivas teóricas para diversas dis
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Akeel, Ali, and Manisha Gubhaju. "Digital marketing and its effects on Start-up business." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35217.

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The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. This concept has not been previously researched and the only related study we find was the correlation between social media and innovation in start-ups, which indicates that social media has a positive effect on innovation in start-up companies.    The
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Tran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.

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Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-workers. The rapid growth of E-WOM is an indication of consumers’ increased willingness to convey marke
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Pettersson, Christoffer, and Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.

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Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital
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Bergh, Albin. "Innehållet räknas : När marknadsföring skapar varumärkestillit och varumärkeslojalitet." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70943.

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How and what companies publishes on social media have become more important. Different types of post generate different type of effects and if companies want to create brand loyalty and brand trust they must take this in consideration. Consumers want to be reached by content that is personal, they also want to feel that the companies deliver something of value. Content marketing deals with this aspect and focus on helping, informing and entertaining the recipients. This study examines informative, personal and entertaining posts and how they affect brand trust and brand loyalty. A quantitative
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Cunha, Mariana Monteiro da. "QR code: uma nova forma de consumo e estratégia de marketing?" Master's thesis, 2013. http://hdl.handle.net/10071/7967.

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Diariamente o Marketing conhece novos horizontes, uma vez que o crescimento tecnológico é constante, de modo a fazer face às diferentes e incessantes necessidades dos consumidores, sendo por isso necessário criar novas estratégias, ferramentas e meios de actuação. A actual e crescente tendência dos dispositivos móveis, como é o exemplo dos smartphones, começa a influenciar e modificar, em parte, alguns dos hábitos de consumo e, como tal, o Marketing móvel começou intensificar as suas estratégias através das SMS, MMS, GPS, códigos Qr, entre outros. Nesta dissertação daremos especia
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Gomes, Mariana Guerreiro Lopes Carvalho. "Construção de uma plataforma de e-commerce no setor do retalho de moda : estudo de caso da Marques Soares." Master's thesis, 2019. http://hdl.handle.net/10400.14/33968.

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Nos dias de hoje, a Internet e as tecnologias são imprescindíveis ao ser humano, assistindo-se, consequentemente, ao crescimento do número de plataformas e-commerce, bem como ao desenvolvimento e aprimoramento deste recurso. No entanto, e apesar da expressiva utilização das tecnologias, subsiste ainda uma significativa falta de confiança nas referidas plataformas de compra online, resultante da ausência da segurança necessária, particularmente no que concerne aos produtos de moda, já que os artigos em apreço suscitam, também, uma maior necessidade de toque do produto físico. Destarte, e tendo
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Books on the topic "Digital Consumer Trust"

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Araujo, Theo, and Peter Neijens. Communication Research into the Digital Society. Amsterdam University Press, 2024. http://dx.doi.org/10.5117/9789048560592.

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Media and communication have become ubiquitous in today’s societies and affect all aspects of life. On an individual level, they impact how we learn about the world, how we entertain ourselves, and how we interact with others. On an organisational level, the interactions between media and organisations, such as political parties, NGOs, businesses and brands, shape organisations’ reputation, legitimacy, trust and (financial) performance, as well as individuals’ consumer, political, social and health behaviours. At the societal level, media and communication are crucial for shaping public opinio
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Chodos, Michael, and Andrew Macdougall. Complete Guide to Remote Online Notarization: How New Laws, Technologies, and Consumer Demand Are Reshaping the Notarial ACT and the Future of Trust in the Digital Age. Independently Published, 2019.

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Bátiz-Lazo, Bernardo. Earning People’s Trust. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198782810.003.0008.

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Chapter 8 (‘Earning People’s Trust’) tackles head on how banks must balance a number of issues and sort out challenges in the roll-out of new technology. This idea is developed by exploring different ways in which self-service through ATMs has been marketed to consumers. ATM networks in the 1990s were still error prone and this gave rise to a growing number of withdrawal transactions (aka ‘phantom withdrawals’) for which neither client nor bank wanted to take responsibility. The issue of ‘phantom withdrawals’ enables the discussion to explore some of the legal hurdles yet to be sorted out in t
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Howard, Vicki, Mary Harlow, James Davis, et al., eds. A Cultural History of Shopping in the Modern Age. Bloomsbury Publishing Plc, 2022. http://dx.doi.org/10.5040/9781350293304.

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In the modern consumer age that emerged after the First World War, shopping became ubiquitous but its meaning was always inextricably linked to the political, material and economic contexts within which it took place. Shopping practices varied widely according to race, ethnicity, class and geography but almost everywhere it became an activity that was undertaken dominantly by women rather than men. National brands and chain stores developed, undercutting the smaller general stores of the past, while mass car ownership encouraged consumers to travel farther to shop, often at malls located in or
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Bátiz-Lazo, Bernardo. Cash and Dash. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198782810.001.0001.

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Cash and Dash looks at the origins and development of the automated teller machine (ATM) as means to provide the unifying thread to explain changes in retail banking brought about by and around the introduction of computer technology. Main themes include an explanation of why technological change is slow in retail financial markets, and how different groups of people and organizations interact to shape a particular technology. Documentary evidence helps to clarify the myth of the single inventor and details the monumental task to deliver digital banking for retail consumers. Of particular impo
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Madison, Ed, and Ben DeJarnette. Reimagining Journalism in a Post-Truth World. ABC-CLIO, LLC, 2018. http://dx.doi.org/10.5040/9798216006732.

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Amidst ""alternative facts"" and ""post-truth"" politics, news journalism is more important and complex than ever. This book examines journalism's evolution within digital media's ecosystem where lies often spread faster than truth, and consumers expect conversations, not lectures. Tthe 2016 U.S. presidential election delivered a stunning result, but the news media's breathless coverage of it was no surprise. News networks turned debates into primetime entertainment, reporters spent more time covering poll results than public policy issues, and the cozy relationship between journalists and pol
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Book chapters on the topic "Digital Consumer Trust"

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Gębska, Monika. "Consumer Trust and Food Purchase Decisions in Poland." In Trust and Digital Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003266525-15.

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Zarifis, Alex, Leonidas Efthymiou, Xusen Cheng, and Salomi Demetriou. "Consumer Trust in Digital Currency Enabled Transactions." In Business Information Systems Workshops. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11460-6_21.

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Skarzyńska, Edyta. "Building consumer engagement and digital trust in social media." In Trust, Digital Business and Technology. Routledge, 2022. http://dx.doi.org/10.4324/9781003266495-12.

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Powell, Warwick. "Trust Redivivus – The Chinese Citizen-Consumer as a Driver of Transnational Entanglement." In China, Trust and Digital Supply Chains. Routledge, 2022. http://dx.doi.org/10.4324/9781003184614-6.

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Rabby, Fazla, Ranga Chimhundu, and Rumman Hassan. "Blockchain Technology Transforms Digital Marketing by Growing Consumer Trust." In Transformations Through Blockchain Technology. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93344-9_12.

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Cao, Cong, Miaomiao Zheng, and Linyao Ni. "Improving Consumer Data Privacy Protection and Trust in the Context of the Digital Platform." In HCI for Cybersecurity, Privacy and Trust. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05563-8_2.

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Fadilah, A. S., K. Nurcholisah, N. Nurleli, E. Sukarmanto, and N. Hernawati. "Sharia audit and consumer trust: A case on government-based zakat institutions." In Islam, Media and Education in the Digital Era. Routledge, 2022. http://dx.doi.org/10.1201/9781003219149-12.

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Zarifis, Alex, and Xusen Cheng. "A Model of Trust in Central Bank Digital Currency (CBDC) in Brazil: How Trust in a Two-Tier CBDC with Both the Central and Retail Banks Involved Changes Consumer Trust." In Financial Innovation and Technology. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-83402-8_4.

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Abstract Central bank digital currencies (CBDC) have been implemented by some countries and trialled by many more. The consumer has an increasing range of financial services to choose from including decentralised blockchain-based cryptocurrencies. A CBDC may use blockchain technology, but it is centralized, so the institutions that support it play an important role. Despite the centralised top-down nature of this financial technology, it still needs to be adopted so the consumer’s perspective, particularly their trust in it, is very important. Each CBDC implementation can be different, and eac
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Huber, Monika, Sascha Wessel, Gerd Brost, and Nadja Menz. "Building Trust in Data Spaces." In Designing Data Spaces. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93975-5_9.

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AbstractData is becoming increasingly valuable and must be protected. At the same time, data becomes an economic asset and companies can benefit from exchanging data with each other. The International Data Spaces enable companies to share data while ensuring data sovereignty and security.Data providers can keep control over the processing of their data by utilizing usage control policies, including the verification that these usage control policies are enforced by the data consumer. For this, data processing devices, called connectors, must prove their identity and the integrity of their softw
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Mikalef, Patrick, Ilias O. Pappas, Michail N. Giannakos, and Kshitij Sharma. "Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting." In Digital Nations – Smart Cities, Innovation, and Sustainability. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68557-1_31.

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Conference papers on the topic "Digital Consumer Trust"

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Samarasinghe, Muditha, and Amila Withanaarachchi. "Impact of Social Media Content and Exposure on Consumer Perceptions, Trust, and Banking Decisions in Sri Lanka: A Systematic Literature Review on the Moderating Roles of Demographics and Digital Literacy." In 2025 International Research Conference on Smart Computing and Systems Engineering (SCSE). IEEE, 2025. https://doi.org/10.1109/scse65633.2025.11031030.

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Badran, Hosein. "IoT Security and Consumer Trust." In dg.o 2019: 20th Annual International Conference on Digital Government Research. ACM, 2019. http://dx.doi.org/10.1145/3325112.3325234.

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DRĂGHICI, Diana E., and Mihaela CONSTANTINESCU. "Understanding Consumer Behaviour in the Digital Era: A Literature Review." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/088.

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In the rapidly evolving digital age, it is crucial for marketers to understand consumer behaviour to develop effective strategies. This literature review explores the complex dynamics that shape consumer behaviour in the digital realm. Based on a comprehensive analysis of existing research, this article explores the key factors that influence the consumer decision-making process, including the impact of technology and artificial intelligence on personalised marketing strategies. Additionally, the role of trust, privacy concerns, and empowerment in shaping digital consumer behaviour is explored
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Gregurec, Iva, Ana Kutnjak, and Magdalena Kuštelega. "The Role of Social Media in the Implementation of Sustainable Marketing: Consumer Behavior, Brand Engagement, and Green Consumption." In 9th FEB International Scientific Conference. University of Maribor Press, 2025. https://doi.org/10.18690/um.epf.5.2025.56.

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Many companies integrate sustainable business practices into their marketing strategies, enhancing supply chain management, product development, and decision-making. The growing use of social media has facilitated green advertising, enabling knowledge exchange and awareness. This study examines the impact of social media on sustainable marketing, focusing on consumer behavior, brand engagement, and green consumption. It aims to determine how digital technologies, social media actors, and interactions support sustainable marketing within companies. A literature review of Scopus and Web of Scien
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Madlenak, Radovan, Lucia Madlenakova, Henrietta Nagy, and Gyorgy Neszmelyi. "Experimental testing of consumer brand engagement: evaluating high-value technology brands through eye tracking methodology." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf077.

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This study examines the impact of brand recognition on consumer decisions in the technology sector, using the eye-tracking technology to assess engagement with top technology brands. In an increasingly saturated market, brands play a crucial role in differentiating products and services, guiding consumer choices by offering trust, quality, and emotional engagement. By categorizing brands and examining their functions – ranging from recognizability to differentiation – the research highlights the significance of technology brands in the global economy. Employing the SMI Eye Tracking System REDn
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Davtyan, Nane. "AI in Consumer Behavior Analysis and Digital Marketing: A Strategic Approach." In The Integration of AI and Technology in Modern Business Practices. SBS Swiss Business School, 2024. http://dx.doi.org/10.70301/conf.sbs-jabr.2024.1/1.5.

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The rapid advancement of Artificial Intelligence (AI) has revolutionized consumer behavior analysis and digital marketing strategies by enabling personalized and efficient data-driven approaches. AI-driven tools like predictive analytics, natural language processing (NLP), machine learning, and programmatic advertising allow marketers to process vast amounts of real-time consumer data, facilitating optimized campaign performance and precise targeting. This paper explores the integration of AI in marketing, highlighting its role in enhancing predictive analytics, sentiment analysis, and real-ti
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COCIUG, VICTORIA, and NATALIA ȚURCAN-MUNTEANU. "CONSUMER PROTECTION OF PAYMENT SERVICES IN THE REPUBLIC OF MOLDOVA – BETWEEN REALITY AND PERCEPTION." In COMPETITIVENESS AND INNOVATION IN THE KNOWLEDGE ECONOMY. Editura ASE, 2025. https://doi.org/10.24818/cike2024.45.

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Payment services are an essential component of the modern economy, facilitating commercial transactions and allowing consumers to make fast and secure payments through bank accounts or mobile devices. The considerable growth in payment service users, especially digital ones, implies a need for deep knowledge of specific processes. The large volume of information can lead to user confusion and create conditions for the violation of consumer rights, stemming from ignorance of certain aspects of payments. Ensuring transparency and user education is crucial for building trust in these systems. As
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Gerlich, Dr Michael. "The Societal Perceptions of AI and its Impact on Marketing." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-008.

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In an era characterised by unprecedented technological advancements and shifting societal norms, the burgeoning trust in Artificial Intelligence (AI) has notably surpassed the reliance traditionally placed in human judgement. This profound shift in trust dynamics is pivotal, particularly within the realm of marketing, where AI's impact is increasingly evident. The present contribution draws from three significant studies conducted during the period 2022 - 2024, offering an in-depth examination of the evolving interplay between AI, trust, and marketing practices. The first of these studies surv
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Umrey, Shashank. "Analysing the Impact of Data Breaches on Consumer Trust: A Study of Trends and Patterns from 2015 to 2025." In Transforming Knowledge: A Multi-disciplinary Research on Integrative Learning Across Disciplines. BSSS Publication, 2025. https://doi.org/10.51767/ic250517.

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By examining trends and patterns over a ten-year period (2015–2025), the study investigates how data breaches affect consumer trust. The study assesses how the frequency, scale, and character of breaches affect consumer perceptions, actions, and trust by using secondary data from industry publications and databases. Key findings show that 68% of incidents are caused by human mistake, and that industries like healthcare have the highest breach costs. Cutting containment times and breach costs requires the use of advanced technologies like automation and artificial intelligence. These findings h
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Khan, Wazir Zada, Muhammad Khurram Khan, Qurat-ul-Ain Arshad, Hafiz Malik, and Jalal Almuhtadi. "Digital Labels: Influencing Consumers Trust and Raising Cybersecurity Awareness for Adopting Autonomous Vehicles." In 2021 IEEE International Conference on Consumer Electronics (ICCE). IEEE, 2021. http://dx.doi.org/10.1109/icce50685.2021.9427684.

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Reports on the topic "Digital Consumer Trust"

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Islam, Fariha, and Wahid bin Ahsan. Strengthening Consumer Trust in Bangladesh’s E-Commerce: Factors and Strategies. Userhub, 2024. http://dx.doi.org/10.58947/journal.kpry56.

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This study examines the key factors shaping consumer trust in Bangladesh’s e-commerce sector using a mixed-methods approach, incorporating qualitative interviews with 14 key stakeholders and quantitative survey data from 100 online shoppers. The findings identify crucial drivers of trust, including product authenticity, payment security, post-purchase support, and logistical reliability. Trust is eroded by issues such as fake reviews, misleading product descriptions, and poor customer service, while secure payment options and transparent return policies are essential for rebuilding consumer co
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Ahmed, Qadeer, and Vishnu Renganathan. Cybersecurity and Digital Trust Issues in Connected and Automated Vehicles. SAE International, 2024. http://dx.doi.org/10.4271/epr2024009.

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<div class="section abstract"><div class="htmlview paragraph">Given the rapid advancements in engineering and technology, it is anticipated that connected and automated vehicles (CAVs) will soon become prominent in our daily lives. This development has a vast potential to change the socio-technical perception of public, personal, and freight transportation. The potential benefits to society include reduced driving risks due to human errors, increased mobility, and overall productivity of autonomous vehicle consumers. On the other hand, the potential risks associated with CAV deploy
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Hart, Lucy. Understanding platform businesses in the food ecosystem. Food Standards Agency, 2022. http://dx.doi.org/10.46756/sci.fsa.puh821.

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The Food Standards Agency (FSA) is responsible for public health in relation to food in England, Wales and Northern Ireland. It makes sure that people can trust that the food they buy and eat is safe and is what it says it is. As part of this responsibility, the FSA works to understand the continuing evolution of the food landscape to identify opportunities to improve standards of food safety and/or authenticity. As well as any new or magnified risks from which consumers should be protected. One area that has evolved rapidly is that of digital platforms in the food and drink industry. Consumer
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African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.

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This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&D), academies of science, ministries of science and technology, policies, rec
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