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Journal articles on the topic 'Digital Consumer Trust'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Kurniadi, Hadi, and Junaid Ali Saeed Rana. "The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?" Innovative Marketing 19, no. 2 (2023): 236–49. http://dx.doi.org/10.21511/im.19(2).2023.19.

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The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce. The relevance of this study is determined by how e-commerce businesses can improve customer loyalty by enhancing consumer trust and satisfaction. The study used a quantitative research design and surveyed 230 consumers from Jakarta, Indonesia. The data analysis involved utilizing validation and descriptive statistics in MS Excel and inferential statistics through SmartPLS to draw meaningful conclusions. The results showed a

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Osly Usman and Cakra Nenggala Samudra Wijaya. "The Influence of Social Proof and User-Generated Content (UGC) on Brand Perception through Consumer Trust among Digital Consumers." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2654–73. https://doi.org/10.21009/isc-beam.013.191.

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Abstract This study investigates the impact of Social Proof and User-Generated Content (UGC) on brand perception among digital consumers, with a particular focus on the mediating role of consumer trust. As digital platforms become central to consumer interactions, Social Proof—such as product reviews, testimonials, likes, and shares—has emerged as a powerful factor shaping consumer decisions and enhancing brand credibility. Similarly, UGC, which includes consumer-generated content like photos, videos, and honest product reviews, provides an authentic perspective often viewed as more trustworth

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Raj,, Shireen. "An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act." International Scientific Journal of Engineering and Management 03, no. 03 (2024): 1–9. http://dx.doi.org/10.55041/isjem01398.

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This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between crit

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TUNKEVICHUS, E. O., and V. A. REBIAZINA. "MULTIDIMENSIONAL MODEL FOR DIGITAL TRUST OF DIGITAL SERVICES USERS: RESULTS OF EMPIRICAL RESEARCH." Lomonosov Economics Journal, no. 4_2023 (May 21, 2024): 165–200. http://dx.doi.org/10.55959/msu0130-0105-6-58-4-8.

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The paper addresses the development of a multidimensional model of consumer trust of online services users, including such dimensions as trust in the effectiveness of regulatory activities of the state, consumer trust in online services, interpersonal trust, and predisposition to trust. Consumer trust studies in Russia are conducted primarily either in an offline context, or with an emphasis on only one of the dimensions of trust, at the same time Russian studies are mainly conceptual. The presented study is the first in Russia conducted using empirical tools and analyzing consumer trust as a

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Aldi, Muhammad, and Whisnu Adisaputra. "Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust." Inspiration: Jurnal Teknologi Informasi dan Komunikasi 14, no. 1 (2024): 63–73. http://dx.doi.org/10.35585/inspir.v14i1.80.

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This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing tactics. The findings indicate that influencer marketing and digital content campaigns significantly boost consumer trust, which in turn, greatly impacts brand loyalty. The model accounts for 52% of the variance in consumer trust and 62% in brand loyalty, underscoring the succes

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Simatupang, Sudung, Onita Sari Sinaga, Sepbeariska Manurung, Marthin Hutler Ambarita, and Erna Ningsih Mokodongan. "BANK DIGITAL DAN KEPERCAYAAN KONSUMEN." Jurnal Ilmiah Satyagraha 7, no. 2 (2024): 156–64. http://dx.doi.org/10.47532/jis.v7i2.1090.

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Abstract –Transformation in the banking world has changed the form of bank work processes, from conventional bank models to digital banks. The purpose of this study is to see an overview of the presence of digital banks through relegation from Bank Indonesia and the Financial Services Authority in the process of trying to gain consumer trust, because consumers still do not fully understand about digital banks and the risks that will be faced when using digital banks because the physical form of the bank cannot be seen by consumers. Digital banks must be able to foster consumer trust through tr

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BEHRA, PRAGYANRANI. "Consumer Trust in the Age of Digital Advertising." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04222.

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Introduction: In the digital era, advertising has undergone a radical transformation. From static billboards and television commercials, brands have shifted toward more dynamic, personalized, and interactive digital advertising strategies. While these techniques offer greater precision and reach, they also pose significant challenges—chief among them, the issue of consumer trust. With concerns over data privacy, ad fraud, and intrusive ad formats, modern consumers often view digital advertisements with skepticism. This research paper explores how digital advertising affects consumer trust, ana

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Taghreed Beheri. "Consumer Trust in Digital Payment Systems." Journal of Information Systems Engineering and Management 10, no. 42s (2025): 721–30. https://doi.org/10.52783/jisem.v10i42s.8179.

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This study explores consumer trust in digital payment systems and its impact on adoption rates. Through qualitative interviews, it identifies key factors influencing trust, including security measures, user experience, transparency, and perceived risks. Recommendations focus on enhancing trust through robust security, transparent policies, and tailored support for diverse demographics, especially for the elderly. This study presents the results of five in-person interviews I conducted with Saudi Arabian respondents of various ages on their experiences with digital payment systems. According to

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Lee, Yea-rim. "A Study on Sustainable Consumption Behavior of Consumers Engaging in Cross-Border Shopping via Digital Platforms in the Post-Pandemic Era." Korea Association for International Commerce and Information 27, no. 2 (2025): 3–24. https://doi.org/10.15798/kaici.2025.27.2.3.

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Following the global pandemic, cross-border shopping via digital platforms has expanded significantly, highlighting the importance of understanding factors that influence consumers’ sustainable consumption behavior. This study investigates the effects of digital platform trust, brand trust, perceived sustainable responsibility, and the perceived impact of the pandemic on sustainable consumption behavior. To this end, the study analyzed structural equation modeling using data from 862 consumers with cross-border shopping experience via digital platforms, extracted from the 2023 Korea Consumer L

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Deva Satria Pamungkas, Indra Bahari Saputra, and April Laksana. "Strategi Komunikasi Digital Melalui Media Sosial Untuk Membangun Kepercayaan Konsumen." Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 1, no. 6 (2024): 88–94. https://doi.org/10.62383/konsensus.v1i6.461.

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The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in com

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Tunkevichus, Eduard O. "Determinants of Consumers’ Digital Trust as Drivers of the Digital Economy: Results of a Systematic Literature Review and Meta-Analysis." Journal of Applied Economic Research 24, no. 2 (2025): 714–46. https://doi.org/10.15826/vestnik.2025.24.2.024.

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Consumer trust is one of the most important factors in the development of online services and the digital economy. Although there are many research papers devoted to the study of consumer trust, their results may depend on the industry and cultural context, as well as methodological limitations. The empirical studies assess the presence or absence of a relationship between trust and its determinants but fail to capture the wide range of factors that influence trust. A systematic literature review and content analysis may identify more determinants of consumers’ digital trust than empirical res

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Jamshaid, Muhammad Ahmar, and Kashif Saleem. "Examining the Influence of Technology Acceptance Model on Digital Financial Consumer Behavior in Pakistan: The Mediating Role of Trust." Contemporary Issues in Social Sciences and Management Practices 3, no. 4 (2024): 291–307. https://doi.org/10.61503/cissmp.3.4.2024.270.

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The banking sector is swiftly adapting to digital banking as an effective and suitable means of enhancing consumer satisfaction. With the rapid progress of financial technological developments, financial institutions have increasingly utilized digital and mobile banking to attract consumers and facilitate transactions. The present research aims to identify the factors within the technology acceptance model that influence digital financial consumer behavior and to examine the mediating role of customer trust in facilitating the adoption of digital banking. This study employs a quantitative meth

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Rizkita, Marsya Aulia, and Sudarmiatin Sudarmiatin. "Digital Culinary Consumer Cross-Verification." Jurnal Bisnis Mahasiswa 5, no. 3 (2025): 1531–36. https://doi.org/10.60036/jbm.646.

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This study explores how consumers develop trust in two digital sources—food vloggers and electronic word-of-mouth (e-WoM)—when choosing restaurants. Using a descriptive qualitative method, in-depth interviews were conducted with 18–35-year-old Malang residents who frequently dine out and use social media. Findings reveal that food vloggers effectively raise initial awareness through emotional storytelling and visuals; however, perceived endorsements limit their credibility. In contrast, e-WoM is seen as more trustworthy due to its basis in authentic, user-generated experiences. Trust is shaped

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Intan Mustika Jati, Nicky Gilang Wicaksono, and Ronaldo Muhammad Rachman Jatmiko. "Exploring the mediating role of brand trust in the impact of digital marketing and online reviews on purchase decisions for beauty products: A case study on students in solo." International Journal of Science and Research Archive 13, no. 1 (2024): 2597–603. http://dx.doi.org/10.30574/ijsra.2024.13.1.1948.

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The rapid development of information and communication technology has significantly altered the way consumers interact with brands. In the digital era, digital marketing has emerged as a primary strategy for companies to reach consumers and promote their products. The beauty industry, in particular, has undergone a major transformation, with digital marketing and online reviews playing crucial roles in influencing consumer purchasing decisions. This study focuses on exploring the mediating role of brand trust in the relationship between digital marketing, online reviews, and beauty product pur

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Alaskar, Abdulmajeed Saleh, and Majed Abdulraouf Helmi. "FACTORS INFLUENCE SAUDI CONSUMERS TO INTENT USING DIGITAL PAYMENT." International Journal of Professional Business Review 10, no. 3 (2025): e05395. https://doi.org/10.26668/businessreview/2025.v10i3.5395.

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Objectives: The objective of this study is to investigate factors that influence consumers to intent use digital payment. Shopping online through E-commerce has experienced rapid growth worldwide, driven by technological advancements and evolving consumer behavior. In Saudi Arabia, this growth is particularly significant due to the nation’s Vision 2030 initiative, which emphasizes digital transformation. Theoretical Framework: Understanding the consumers in-depth of how perceived factors including consumer trust, attitude, and other perceived benefits influence consumer intent to use digital p

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B., Zaghmout,, Achi, F. C., and Ema, U. P. "Navigating Digital Leadership: How UK-Based Marketing Leaders are Redefining Brand Trust in an AI-Driven Era." British Journal of Management and Marketing Studies 7, no. 4 (2024): 126–42. https://doi.org/10.52589/bjmms-qyhv6nau.

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This study examined the impact of ethical leadership in AI-driven digital marketing on brand trust among UK consumers. As AI transforms digital marketing through personalisation and predictive tools, concerns about transparency, data privacy, and consumer autonomy have become vital for sustaining trust. Data was collected through 25 semi-structured interviews with marketing leaders and industry experts and three focus groups with UK consumers. The findings underscored the importance of ethical leadership, transparent AI use, and balancing personalisation with privacy in building consumer trust

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Ali, Ahmer, Sher Zaman, Muhammad Hamza, and Abid Hussain Nawaz. "Impact of the Digital Marketing Strategies on Consumer Decision Making the Mediating Role of Perceived Trust in Marketing." FMDB Transactions on Sustainable Technoprise Letters 2, no. 3 (2024): 141–50. https://doi.org/10.69888/ftstpl.2024.000329.

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The effect of digital marketing strategies on consumer decision-making: The mediating role of perceived trust is proposed as the title of this work. The use of personalized advertisement, social media as well as data analysis as a tool for promoting the message has become vital in the aspect of shaping consumer choice in the present generation. The results thus suggest that, though these strategies enhance consumer attention and influence preferences, their impact here is considerably conditioned by perceived trust of all the factors studied in the context of this discussion, trust, generated

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Desembrianita, Eva, and Sri Mulyono. "Influence of Digital Marketing, Consumer Trust, and Brand Loyalty on Purchase Intention (Case Study of Green Product Consumers)." International Journal of Business, Law, and Education 5, no. 2 (2024): 2003–15. http://dx.doi.org/10.56442/ijble.v5i2.775.

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This study explores the influence of digital marketing, consumer trust, and brand loyalty on purchase intention in the context of green product consumers. Utilizing a sample of 248 respondents and employing SmartPLS for data analysis, the research reveals significant positive relationships between the constructs. Digital marketing significantly impacts purchase intention, consumer trust, and brand loyalty, highlighting the importance of effective digital strategies in promoting green products. Consumer trust and brand loyalty are also found to be critical in driving purchase intentions. The fi

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Baltezarević, Ivana, and Radoslav Baltezarević. "Cyber security: Building digital trust." Megatrend revija 18, no. 4 (2021): 269–88. http://dx.doi.org/10.5937/megrev2104269b.

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Although information and communication technologies have made communication, entertainment and business easier for people, they have also enabled cybercriminals to carry out their illegal activities in the digital environment. By misusing data, but also by activities that can cause emotional and physical damage to Internet users, cybercriminals have contributed to the erosion of the trust of consumers who have satisfied their needs and desires with digital shopping. In times of global pandemic, when a large number of consumers were forced to use online shopping services, this distrust caused g

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López Jiménez, David, Eduardo Carlos Dittmar, and Jenny Patricia Vargas Portillo. "Consumer Trust in the Digital Environment." Law, State and Telecommunications Review 14, no. 1 (2022): 113–38. http://dx.doi.org/10.26512/lstr.v14i1.37820.

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[Purpose] The objective of this paper is to study alternative dispute resolution mechanisms in both the electronic contracting of goods and/or services and interactive advertising. [Methodology/Approach/Design] The Spanish and European regulations will be analyzed in terms of regulation and self-regulation mechanisms. Self-regulation instruments are a suitable complement to current legal regulations. [Findings] Although disputes that may arise between consumers and businesses can be settled in court, the circumstances of cases involving e-commerce and interactive advertising may determine that

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Tolegenov, Bakyt, Kevin Rafif, Muhammad Rafi, Rafidah Herawati, Asaduddin Abdullah, and Linda Karlina Sari. "Digital Transparency and Consumer Awareness: Digital Platforms for Educating Consumers about Product Origins and Sustainability." AL-MUZARA'AH 12, no. 2 (2024): 277–87. https://doi.org/10.29244/jam.12.2.277-287.

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This paper investigates the role of digital transparency in enhancing consumer awareness of product origins and sustainability. As consumers increasingly seek to make informed, ethically aligned purchasing decisions, digital platforms - such as blockchain-enabled systems, mobile apps, and e-commerce sites - offer a medium for brands to communicate supply chain transparency. Through a comprehensive literature review, this article examines how transparency practices impact consumer trust, decision-making, and the adoption of sustainable products. Findings reveal that while digital platforms can

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Patil, Vaibhavi. "A Study on Digital Payment Adoption and Its Impact on Consumer Trust in E-commerce Transactions: Insights from the New Panvel Region." International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm Shift in Research (IJEBAMPSR) 2, no. 1 (2025): 177–81. https://doi.org/10.5281/zenodo.15294287.

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<em>Abstract</em> <em>This research examines the adoption of digital payment systems and their impact on consumer trust in e-commerce transactions in the New Panvel area. Payment platforms like UPI, Google Pay, PhonePe, and Paytm have transformed consumer behavior by providing greater convenience and security. Yet, adoption rates are driven by a variety of factors, such as security issues, technical difficulties, and consumer awareness gaps. The study identifies the key factors of consumer trust in digital payments, such as secure transaction processes, effective refund systems, and effective

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K, Rajesh, and Cathelina. "Investigating the factors influencing consumer engagement with Amazon's digital marketing channels." Salud, Ciencia y Tecnología - Serie de Conferencias 4 (January 22, 2025): 1432. https://doi.org/10.56294/sctconf20251432.

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Introduction: This study investigates the key factors—trust and security, rewards, accessibility, and relevance—that impact consumer engagement with Amazon’s digital marketing initiatives. By analysing these factors, the research aims to provide insights that could improve customer interaction and contribute to the optimisation of Amazon’s digital marketing strategies.Objectives: To identify the key factors that influence consumer engagement with Amazon’s digital marketing channels. To examine how trust, security, rewards, accessibility, and relevance impact customer interaction with Amazon’s

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Halisa, Dina Nur, Mintarti Indartini, and Hartirini Warnaningtyas. "Pengaruh Promosi Digital, Kepercayaan Konsumen, Dan Pengalaman Pelanggan Terhadap Volume Penjualan Pada Dapur Gendis Madiun." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 14, no. 1 (2025): 578–484. https://doi.org/10.33319/jeko.v14i1.207.

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The objectives of this study are (1) to partially analyze the influence of digital promotion, consumer trust, and customer experience on sales volume at Dapur Gendis Madiun. (2) simultaneously analyze the influence of digital promotion, consumer trust and customer experience on sales volume at Dapur Gendis Madiun.. The population in this study is female consumers in the Gendis Kitchen aged 15-18 years. The sample from this study is 96 samples, with 60 samples coming from filling out questionnaires online, and 36 filling out questionnaires in person. The type of research used is associative qua

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SUPRAYITNO, VIO ANDIRA. "The Influence Of Trust On Purchase Decision Using Gopay Among Gen Z : A Conceptual Framework." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 1250–60. https://doi.org/10.21009/isc-beam.013.93.

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This study aims to conceptualize the effect of trust on purchase decisions using the Gopay e-wallet among Generation Z. In the digital era, e-wallets have become increasingly popular as practical, secure, and modern payment methods, seamlessly aligning with the lifestyles of younger consumers. Trust plays a pivotal role in influencing consumer behavior, particularly in digital transactions where confidence in the platform is crucial. A higher level of trust in an e-wallet service is hypothesized to lead to greater consumer willingness to make transactions through the platform, fostering loyalt

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Rosadi, Sinta Dewi, and Zahra Tahira. "CONSUMER PROTECTION IN DIGITAL ECONOMY ERA : LAW IN INDONESIA." Yustisia Jurnal Hukum 7, no. 1 (2018): 81. http://dx.doi.org/10.20961/yustisia.v0i0.20144.

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<p>Developments in information and communications technology have significantly influenced and changed lives of peoples by providing new opportunities for consumers and businesses. In digital economic era, an increasing number of consumers engage in e-commerce, which provides easier and faster access to products and services However it also presents some challenges for consumers that differ from offline commercial transactions. The impersonality of e-commerce weakens the relationship between businesses and consumers, thereby increasing consumer vulnerability that could lead to to unfair

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Thi Hoi, Nguyen, and Bui Quang Truong. "THE IMPACT OF DEEPFAKE TECHNOLOGY ON PUBLIC TRUST IN RETAIL SYSTEMS." International Journal of Education and Social Science Research 08, no. 03 (2025): 313–32. https://doi.org/10.37500/ijessr.2025.8321.

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In the context of the rapid evolution of digital marketing within the retail industry, DeepFake technology poses significant challenges to consumer trust. Aiming to investigate the impact of DeepFake on public trust in digital marketing in retail systems, this study employs a Structural Equation Modeling (SEM) approach, integrating elements from the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Data were collected from 346 consumers to support the analysis. The findings reveal that technological infrastructure, legal frameworks, subjective perceptions, social infl

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Bandara, Ruwan, Mario Fernando, and Shahriar Akter. "Managing consumer privacy concerns and defensive behaviours in the digital marketplace." European Journal of Marketing 55, no. 1 (2020): 219–46. http://dx.doi.org/10.1108/ejm-06-2019-0515.

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Purpose The purpose of this study is to examine privacy issues in the e-commerce context from a power-responsibility equilibrium theory (PRE) perspective. Design/methodology/approach The data was collected using an online survey (n = 335) from online shopping consumers. This study used partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) techniques to empirically examine the proposed relationships. Findings A lack of corporate privacy responsibility and regulatory protection can deprive consumers of privacy empowerment and damage c

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Pan, Xingye. "A Conceptual Framework on AI-Driven Consumer Behavior in the Age of Digital Branding." Frontiers in Business, Economics and Management 19, no. 3 (2025): 58–64. https://doi.org/10.54097/3aasrp70.

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As artificial intelligence deepens into digital brand interaction, understanding its psychological and relational impact on consumers has become increasingly important. This conceptual paper proposes a comprehensive framework that links artificial intelligence perception, trust formation, and consumer behavior outcomes. This model goes beyond a purely technical perspective and emphasizes how consumers interpret artificial intelligence agents through perceived authenticity, intelligence, and social emotional cues. Trust - including cognitive trust and emotional trust - becomes a key mediating m

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Hayrapetyan, David R., and Syuzi H. Darbinyan. "The role of personalization in influencing digital trust and impulse buying in e-commerce." Theoretical and Experimental Psychology 18, no. 2 (2025): 120–37. https://doi.org/10.11621/tep-25-15.

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Background. In the context of the rapid growth of digital commerce and active implementation of artificial intelligence (AI) in marketing practices, personalization turns to be one of the key strategies for interacting with consumers. In the context of e-commerce personalization is considered as individualized product recommendations, price offers and advertising messages based on the user data and AI algorithms. This transforms consumers behavior, increasing their engagement, but at the same time boosting the risks of manipulative influence. In this regard, it seems relevant to analyze how pe

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Younis, Karam Kamal, and Subhi R. M. Zeebaree. "The Evolution of Consumer Trust in E-Commerce: Exploring Digital Strategies for Enhanced Loyalty." Asian Journal of Research in Computer Science 18, no. 3 (2025): 295–313. https://doi.org/10.9734/ajrcos/2025/v18i3594.

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This review titled (The Evolution of Consumer Trust in E-Commerce: As evidenced in the article entitled Consumer Trust Dynamics in the Era of Digital Technologies: Uncovering Digital Approaches for Improving Loyalty, the development of consumer trust in e-commerce has emerged as a key influence in the new generation of fragmented business web environments. The research question of this paper is to establish how the use of digital tactics impacts consumer trust and improves loyalty in the growing market of e-commerce industry. The main issue stems from the high level of doubt from the consumers

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Singh, Rupinder. "Effect/Role/ Influence of e-commerce on Grocery Buying Behavior of respondents: An Empirical Study in Phagwara." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44874.

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The evolution of e-commerce has significantly transformed consumer behavior in the retail sector, particularly in grocery shopping. This study investigates the influence of online platforms on grocery buying preferences in Phagwara, India. It aims to explore the role of convenience, pricing strategies, digital trust, and technological familiarity in shaping consumer decisions. A structured questionnaire was employed to collect primary data from 205 respondents across diverse demographic segments. The analysis utilized descriptive statistics, Chi-square tests, correlation, and regression models

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Khushboo, Verma, and (Dr.) Kanchan Lata Sinha Prof. "Building Female Consumer Trust: How Digital Marketing Practices Shape Online Shopping Decisions." International Journal of Advance and Applied Research S6, no. 22 (2025): 881–89. https://doi.org/10.5281/zenodo.15533777.

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<em>In the ever-changing digital economy, gaining customers' trust is crucial for influencing their decisions to shop online, especially for women. This study investigates how digital marketing strategies— like influencer marketing, targeted ads, customer reviews, and safe payment methods—influence consumer behavior and build trust. The study identifies important elements that influence consumer trust by examining the function of social media interaction, brand honesty, and e-commerce tactics. The results give marketers valuable information to improve their efforts to establish tru

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Basir Ahmad Ayoubi, Sayed, and Assadullah Sadiqi. "THE IMPACT OF VISUAL CONTENT ON CONSUMER ENGAGEMENT AND BUYING BEHAVIOR IN HERAT PROVINCE: A SOCIAL MEDIA PERSPECTIVE." International Journal of Advanced Research 12, no. 08 (2024): 911–18. http://dx.doi.org/10.21474/ijar01/19327.

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In the rapidly evolving digital landscape of Herat province, Afghanistan, the role of social media and digital marketing has become increasingly significant. This study investigates the impact of visual content on consumer engagement and buying behavior, focusing on how various forms of visual media, such as images and videos, influence consumer trust and purchase decisions. A quantitative research design was employed, with data collected from 500 social media users in Herat province through a structured questionnaire. The findings indicate that visual content, particularly high-quality images

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K, Sarath. "The Influence of Online Reviews on Purchase Decisions." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem40810.

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Online reviews have become a crucial part of how people make decisions in today’s digital world. With the rapid growth of online shopping and social media, these reviews give consumers valuable insights into product quality, customer satisfaction, and overall value. As a form of digital word-of-mouth, online reviews influence consumer behavior by shaping preferences, building trust, and ultimately impacting purchasing choices. This article explores the important role of online reviews, their effects on businesses and consumers, and the challenges they bring, such as fake reviews and informatio

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Aquib, Aquib. "Impact of Social Media on Purchase Behaviour: An Empirical Study." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem48760.

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ABSTRACT The impact of social media on consumer purchase behaviour is a growing field of study that encompasses various aspects of digital marketing, trust mechanisms, and behavioural psychology. Platforms like Instagram, YouTube, and Facebook have become essential tools for businesses to engage with consumers through influencer marketing, algorithm-driven advertisements, and peer recommendations. This study explores how social media content influences purchasing decisions, highlighting the effectiveness of video-based promotions, discount campaigns, and customer testimonials in shaping consum

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Harish, Mohd. "Consumer Trust in E-Commerce." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50403.

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Abstract: Consumer trust has become one of the foundations of effective e-commerce activities in the busy digital marketplace that changes rapidly. In the present paper, the researchers explore the centrality of trust in determining the consumer experience and buyer behavior in online stores. The paper explains and analyzes five key dimensions that highly determine consumer confidence: security, usability of the web site, quality of customer service, transparency of business conducts and the availability of social proofs in form of reviews and ratings. Through primary data obtained after condu

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Kushariyadi, Kushariyadi, Vivid Violin, Ichwan Rahmanu Widjaja, Fedianty Augustinah, Muhamad Risal Tawil, and Saipul Al Sukri. "ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA." JURNAL LENTERA BISNIS 14, no. 2 (2025): 2056–64. https://doi.org/10.34127/jrlab.v14i2.1574.

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Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particular product or receiving quality service help to build emotional bonds and trust. These elements become crucial when consumers decide to make future purchases to fulfill their needs and desires. This research is qualitative in nature, involving interviews and analysis of the influence of each independent variable—namely content marketing, digital promotion, a

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Sahu, Mukesh. "Public Perception of Digital Marketing in India: Awareness, Trust, and Ethical Concerns." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04244.

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Abstract This study investigates public perception of digital marketing in India, focusing on awareness, trust, and ethical concerns. Based on a mixed-method survey of 125 participants, the research identifies high awareness and daily interaction with digital ads, especially on social media. While consumers appreciate the convenience and personalization, significant concerns persist around data privacy, ad intrusiveness, and ethical transparency. The findings highlight the importance of consumer-centric strategies and ethical practices in enhancing digital marketing effectiveness and trustwort

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Taufiq, Ahmad. "Narrative Influence in the Digital Age: How Digital Literature Shapes Consumer Behavior." Journal of Society Innovation and Development 2, no. 2 (2021): 131–41. https://doi.org/10.63924/jsid.v2i2.231.

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In the digital era, literature has transcended conventional print to include interactive, multimodal, and participatory storytelling formats. This change has engendered digital literature, a genre that increasingly converges with consumer culture. Despite the increasing ubiquity of narrative-driven content in digital contexts, the impact of digital literature on consumer behavior remains little examined. This study seeks to analyze the influence of digital literary narratives on customer attitudes, identity, trust, and decision-making. The study utilizes a critical review process to combine fi

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Saxena, Ms Ishita. "An Analysis on Digital Advertising and Its Effect on E-Commerce." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04209.

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ABSTRACT: The rise of digital advertising has transformed the e-commerce landscape, reshaping how consumers engage with products and make purchasing decisions. This study investigates the impact of digital advertising on consumer trust, engagement, and buying behavior, using primary data collected from 85 respondents. A mixed-method approach was employed to assess consumer exposure to various ad formats, including social media, search engine, and platform-based advertisements. The findings reveal that while digital ads are widely encountered—especially on platforms like Instagram, YouTube, and

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Liu, Siyi, and Hanyue Luo. "Examining Public Perceptions of Algorithm Transparency: An Empirical Analysis." Lecture Notes in Education Psychology and Public Media 21, no. 1 (2023): 137–44. http://dx.doi.org/10.54254/2753-7048/21/20230108.

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In the rapidly evolving landscape of the digital age, algorithms have become pivotal components of various systems, influencing the information and content consumers encounter. This empirical analysis delves into algorithm transparencys intricate relationship and implications for consumer perception, trust, and behavioral intention. Given the prevalence of algorithms in shaping the digital media and consumption landscape, comprehending the publics opinions and comprehension of algorithm transparency has gained paramount significance. Preliminary findings from this research spotlight the pivota

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Supriadi, Yudi Nur, and Fadlan Pramudito. "Optimizing Purchasing Decisions Through Digital Marketing and Online Reviews: Consumer Trust as a Key Mediator." Jambura Economic Education Journal 7, no. 1 (2025): 127–39. https://doi.org/10.37479/jeej.v7i1.25499.

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This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the study finds that Digital Marketing significantly affects Consumer Trust, while Online Consumer Reviews show no notable impact on Consumer Trust. However, both variables positively influence Purchasing Decisions. Additionally, the study highlights that Consumer Trust mediates the

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Dudi Permana, Hasbin, C. Catur Widayati, and Hasliza Abdul Halim. "Mitigating Online Risk Through Trust: A TPB Approach." Jurnal Manajemen 29, no. 1 (2025): 1–20. https://doi.org/10.24912/jm.v29i1.2111.

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In the growing digital economy, online shopping presents inherent risks, especially post-pandemic, making consumer trust a critical factor. The Theory of Planned Behavior (TPB) offers a framework for understanding these dynamics and their impact on consumer behaviour. This study explores how trust mitigates perceived online shopping risks, influencing consumer purchase decisions and intentions. The study uses a quantitative approach, surveying 251 consumers who engaged in online shopping during the pandemic and employing TPB to assess trust's mediating role in reducing perceived risks. The stu

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Kamran, Muhammad, Zohaib Riaz Pitafi, Tahir Mumtaz Awan, Tomasz Ochinowski, and Michał Szostak. "From Clicks to Trust: Electronic Word of Mouth and Perceived Website Quality Versus E-Shopping Attitudes." International Journal of Contemporary Management 60, no. 1 (2024): 252–66. http://dx.doi.org/10.2478/ijcm-2024-0016.

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Abstract Purpose This study explores the influence of electronic word of mouth (eWOM) and perceived website quality on consumer attitudes toward online shopping, highlighting the mediating role of trust. The research assesses how these digital factors collectively shape consumer behavior and trust in global e-commerce platforms. Design/methodology/approach A quantitative approach is employed through a structured, self-administered survey targeting 308 online shoppers from diverse international backgrounds. Structural Equation Modeling (SEM) is used to test the proposed model and validate the r

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Choursiya, Madhupriya. "Role of Digital Marketing in Brand Loyalty and Consumer Behaviour." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04163.

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Abstract Technology has revolutionized marketing approaches in today's digital economy, empowering consumers and changing their expectations. Digital strategies that allow brands to engage with consumers in real-time, customize their messages, and foster deeper connections are taking the place of traditional marketing methods, which are becoming less and less relevant. The link between digital marketing, customer behavior, and brand loyalty is examined in this study. This research examines how social media, mobile marketing, customized content, and partnerships with non-celebrity influencers i

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Dyta, Adytta Septi Yuliya, and Osly Usman. "The Effect of Live Streaming Sales and Promotion on Impulsive Buying on 'Skintific' Products on the TikTok Platform with Consumer Trust as an intervening variable." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2113–25. https://doi.org/10.21009/isc-beam.013.157.

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The advancement of digital technology, particularly Live Streaming features and promotions on the TikTok platform, has significantly impacted consumers' impulsive buying behavior. This study aims to analyze the effect of Live Streaming sales and promotions on impulsive buying behavior for "Skintific" products, with consumer trust as an intervening variable. A quantitative approach was employed, gathering data through an online survey of 100 consumers in the Jakarta area. Data analysis was conducted using SEM with SmartPLS. The findings indicate that Live Streaming and promotions have a signifi

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Цзыин, Цао, та Чжан Миньсинь. "Роль современных моделей взаимодействия с потребителями в управлении развитием компаний электронной розничной торговли в контексте трансграничного бизнеса". Известия Дальневосточного федерального университета. Экономика и управление, № 4 (15 березня 2024): 31–54. http://dx.doi.org/10.24866/2311-2271/2023-4/31-54.

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In the era of rapid development of cross-border e-commerce, an important prerequisite for the sustainable development of e-retailers is the need to consider the establishment of a trust-based consumer relationship model. The study examines the features and characteristics of online consumer behavior, the evolution of the development of the concept of online consumer trust in cross-border e-commerce and the current online consumer trust models through desk research and observational methods. It is suggested that in order to improve the interaction with online consumers from different countries

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Poudel, Omkar, and Mohan Prasad Sapkota. "Consumer Perception toward Digital Payment System." Management Dynamics 25, no. 1 (2022): 39–50. http://dx.doi.org/10.3126/md.v25i1.53286.

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In the modern world, where the current electronic payment system is replacing the traditional payment method, the e-payment system is becoming popular among the new generation and gaining popularity among the older generation. With the gain of popularity, security, and privacy issues are also increasing. The study examined the impact of security and privacy on customers’ trust in the case of the e-payment system and its resultant effect on customers’ perceived Quality. Descriptive research has been conducted using online responses from 390 customers using e-payment. The study also examined the

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Kohli, Akshit. "Consumer Trust in Online Pharmacies: A Behavioral Analysis." International Journal for Research in Management & Pharmacy 14, no. 2 (2025): 34–41. https://doi.org/10.63345/ijrmp.v14.i2.5.

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The rapid expansion of e-commerce has significantly influenced the healthcare sector, particularly in the realm of online pharmacies. This manuscript investigates consumer trust as a pivotal determinant of online pharmacy usage. Drawing on behavioral theories and prior empirical research, the study examines the factors that influence trust among consumers when purchasing pharmaceuticals online. The research employs a mixed-methods approach, combining survey data and in-depth interviews, to unravel the multifaceted nature of trust formation. Key findings indicate that perceived risk, regulatory

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