Relevant bibliographies by topics / Digital content marketing (DCM)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital content marketing (DCM)'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Digital content marketing (DCM)"

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BAYRAKTAR, Fetine. "Cross-country analysis of digital content marketing in tourism." Journal of Multidisciplinary Academic Tourism 9, no. 2 (2024): 165–77. http://dx.doi.org/10.31822/jomat.2024-9-2-165.

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The main purpose of the paper is to evaluate the implications of DCM on the tourism market, specifically in different touristic regions. DCM is a digital inbound marketing strategy that aims to attract potential customers by producing innovative content and increasing their knowledge about services. The studies analyze the applications and outcomes of DCM strategies in the tourism market, highlighting the importance of digital marketing innovations for improving revenue in the sector. The study is based on a literature review of DCM in the tourism industry, using scientific articles from 2008
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Sari, Novita, Mahrinasari MS, and Erlina Erlina. "Digital Content Marketing Influences People to Visit Tourist Destinations." International Journal of Advances in Social Sciences and Humanities 2, no. 3 (2023): 212–21. http://dx.doi.org/10.56225/ijassh.v2i3.244.

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Tourism uses the digital marketing concept and produces digital content marketing (DCM) to communicate services that aim to increase visits to tourist destinations in Indonesia. Therefore, this study aimed to determine DCM’s effectiveness in influencing tourist visits in Indonesia. It adopted the uses and gratification theory, the AISAS marketing communication model, as well as self-brand connection and experience variables. Furthermore, a survey was used with a quantitative approach involving 200 respondents selected using a non-probability sampling technique. Structural equation modeling (SE
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Hidayat, R., A. Rahayu, Mokh Adib, and Leni Cahyani. "Understanding Digital Content Marketing on Purchase Intention Incitement: Online Store Platform." WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS 21 (December 16, 2024): 538–46. https://doi.org/10.37394/23209.2024.21.50.

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The rapid development of digital technology coupled with the Covid-19 pandemic has significantly changed digital consumer behavior, especially when they want to shop online. The innovation of digital marketing content (DCM) is indispensable to improving e-Wom, which has an impact on the level of consumer confidence to buy goods and services. This study aims to continue previous research discussing how the role of DCM in e-Wom is then continued to see how far this eWom can affect consumer buying interest. Measurements and evidence on this research to see how far the direct influence of DCM on B
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Ekadyasa, Sartika. "DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM." Jurnal Ilmiah Publipreneur 12, no. 1 (2024): 13–21. https://doi.org/10.46961/jip.v12i1.1409.

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In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in organizations' marketing plans, serving as a supplementary tool to traditional marketing methods. Digital content marketing involves the forming and dissemination of interesting, pertinent, and captivating material by organizations to their intended audience using digital platforms.
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Taiminen, Kimmo, and Chatura Ranaweera. "Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing." European Journal of Marketing 53, no. 9 (2019): 1759–81. http://dx.doi.org/10.1108/ejm-10-2017-0794.

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Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solv
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AlFraihat, Sakher Faisal Ahmad, Ahmad Mahmoud Ali, Gassan Hodaifa, and Mahmoud Alghizzawi. "The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment." Administrative Sciences 15, no. 4 (2025): 124. https://doi.org/10.3390/admsci15040124.

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Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance consumer behaviour. However, there is a dearth of academic research that delves into the impact of DCM on brand defence. This study aims to investigate the impact of DCM on brand defence through behavioural engagement and brand attachment (in a Jordanian fashion industry case study). The results demonstrate a notable benefit of the direct effect of DCM on behavioural engagement, brand attachment, and brand defence. DCM is the strongest determinant of brand defence, followed by
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Yaghtin, Shahrzad, Hossein Safarzadeh, and Mehdi Karimi Zand. "Planning a goal-oriented B2B content marketing strategy." Marketing Intelligence & Planning 38, no. 7 (2020): 1007–20. http://dx.doi.org/10.1108/mip-11-2019-0559.

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PurposeThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing objectives in the B2B sector.Design/methodology/approachIn order to identify the different content types and their corresponding marketing goals, content analysis method was served to analyze the content of Instagram pages of 24 top-ranked corporates from three different industries. SPSS version 22 was used to investigate the significant difference levels and the mean ranks of identified content types.FindingsThe findings
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Ali, Mohammad, Sana Farhad, Athar Azeem Qureshi, and Muhammad Zia Ul Haq. "Crafting Equity via Experience: A Stimulus-Organism-Response Study of Content Marketing in Pakistan." Qlantic Journal of Social Sciences 6, no. 1 (2025): 19–35. https://doi.org/10.55737/qjss.vi-ii.25329.

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This research investigates digital content marketing's (DCM) effects on consumer-based brand equity (CBBE) by exploring the mediating role of brand experiences in Pakistan's market context. The research implements the stimulus-organism-response (SOR) framework to study how DCM affects brand experiences which subsequently influences the perceptions of CBBE among Pakistani consumers on the internet. This study adopted a quantitative approach using structured surveys which gathered data from 386 participants who engaged with social media platforms (Facebook, Instagram) and e-commerce sites (inclu
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Zhou, Shen. "Multimedia Advertising and Marketing Methods in the Context of Digital Communication." SHS Web of Conferences 155 (2023): 02026. http://dx.doi.org/10.1051/shsconf/202315502026.

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This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car brands as a case study; 3. to assess the engagement (reactions, shares, views) of each brand on social media; 4. to use Facebook as a case study to examine the type of media used for his advertising content (text, links, photos, videos, hashtags). The analysis included identifying ma
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Koob, Clemens. "Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis." Journal of Theoretical and Applied Electronic Commerce Research 18, no. 3 (2023): 1301–19. http://dx.doi.org/10.3390/jtaer18030066.

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Digital content marketing (DCM) complements traditional marketing communication approaches and is a major focus of research. Uses and gratifications research posits that DCM only unfolds positive effects if it provides valuable content to consumers. However, there is limited evidence on what constitutes gratifying digital corporate content on company websites. This study aimed to elicit consumers’ preferences for key characteristics of digital corporate content on company websites and whether preferences differ among consumer subgroups. Best–worst scaling (BWS) was used to reveal preferences.
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Dissertations / Theses on the topic "Digital content marketing (DCM)"

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Khan, M. (Md). "Impact of digital content marketing (DCM) on customers’ online purchasing behavior." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201905081642.

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Abstract. This study aims to understand how digital contents are acting as a motivating factor to influence on customers online purchasing behavior as well as online purchasing process. More clearly this study will understand and analyze the phenomenon closely on how digital contents are influencing customers into customers five stages of the online purchasing process. The theoretical framework is formed during the study which is based on the findings of previous researches related to digital content marketing and online purchasing behavior. The research is conducted on the qualitative m
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Barbro, Patrick A. "Content and Context: Consumer Interactions with Digital Decision Aids." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/332469.

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Business Administration/Marketing<br>Ph.D.<br>Through four essays, this dissertation contributes to the body of marketing literature by advancing understanding of consumer interactions with digital decision aids. Different aspects of the content contained within digital decision aids are explored in several contexts. First, the drivers of consumer interactivity in an online review community are examined and it is found that violations of community norms are an important factor in stimulating consumer action. Second, a tool is developed to facilitate the normalization of online review content a
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Claesson, Amanda, and Albin Jonsson. "The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16932.

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Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. Customers now have a demand for relevant content that is valuable for them. The purpose of this dissertation is to develop an understanding of this marketing strategy, and clarify the key dimensions that distinguish content marketing from other marketing strategies. This thesis rests on a reali
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MONTI, ELISABETTA. "“Sales-marketing integration”: un’indagine esplorativa sul ruolo della strategia di digital content marketing." Doctoral thesis, Università Politecnica delle Marche, 2021. http://hdl.handle.net/11566/290738.

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La letteratura ha messo più volte in evidenza la rilevanza dell'integrazione tra marketing e vendite. Nonostante ciò, tale integrazione costituisce ancora un problema nelle imprese, specie nei contesti B2B. Studi recenti in tema di Digital Content Marketing (DCM) hanno suggerito che il DCM può contribuire ad allineare il marketing alla funzione commerciale. Questi studi, però, hanno dimostrato l’impatto del DCM sul ciclo di vendita, mentre il ruolo di tale strategia nell'integrazione tra le due aree non ha rappresentato il fenomeno oggetto di indagine. Pertanto non sono state ancora indagate
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Jakešová, Nina. "Content Marketing via Online Media in Interior Design Market." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264523.

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This work aims to provide an overview of current knowledge in the field of content marketing. Based on that, it defines key requirements for successful content marketing via online media. The system can be further used for creating or re defining content marketing for any company that wishes to effectively attract and retain their customers by providing them with valuable information. In the practical part, the thesis discusses the case of Insidecor, a company providing a web portal that showcases interior design products and inspiration available on Czech market. Based on the theoretical know
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Wester, Petra. "Framtidens marknadsföring : En kvalitativ studie om hur B2B-företag definierar och tillämpar content marketing i digital marknadsföring." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-134181.

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This study has been conducted with an aim to examine how employees working at B2B companies in Umeå understand, and describe the ever changing strategy of content marketing whilst at the same time analysing how said companies utilise the strategy on their own websites. Another aim of this study is to determine whether content marketing is used differently depending on the companies size and reach. The study was conducted by means of interviews and content analysis, using semiotics as a method. The result showed that despite each company understanding and using the term content marketing they d
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Larsson, Anna, and Linn Tallberg. "Konsten att sälja utan att ropa ”KOM OCH KÖP!” : Att genomföra content marketing på sociala medier." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-17054.

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Content marketing är ett fenomen som vuxit och blivit en trend, på grund av den stora tillgången av information som onlinemiljön bidragit med till företagen. Vad content marketing handlar om har visat sig bristfälligt bland forskare, då det saknas en tydlig akademisk avgränsning. Definitionen av fenomenet content marketing är många, och forskare uttrycker sig olika vid beskrivningen om vad content marketing innebär. Hur content marketing används och vad som är viktigt att förmedla genom sin content marketing på sociala medier skiljer sig också från företag till företag. Däremot är flera forska
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Denham-Smith, John, and Pontus Harvidsson. "Content Marketing’s effect on customer engagement." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685.

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The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and create loyal customers. A new way of creating loyal trusting customer relationships is by using content marketing, meaning providing customers with valuable information in the form of content and enabling two-way communication. To understand how consumers perceive content and why they choose to eng
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Santos, Pedro Filipe Madeira dos. "Relatório de estágio na Agência Digital WayNext." Master's thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/29042.

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De acordo com uma estimativa realizada pela União Internacional de Tecnologia (UIT), mais de metade da população mundial (53,8%), o que corresponde a cerca de 4,1 mil milhões de pessoas, estão conectadas a um serviço de Internet. A utilização desta ferramenta é praticamente indispensável e hoje considerado um utensilio básico quer no trabalho, quer na vida pessoal mas também uma das maiores dependências. Neste contexto surgem as agências de marketing digital para aumentar a notoriedade e destacarem um negócio neste mercado tão vasto e em constante actualização. Este relatório de estágio, tem c
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Lázaro, Abarca Hugo Enrique. "Actividades de Inbound Marketing y valor de marca de cervezas tradicionales del segmento masculino del NSE C que residen en la zona 8 de Lima, año 2019." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/627760.

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El mercado de bebidas alcohólicas en el Perú es peculiar debido a las preferencias de los consumidores, en este sentido la cerveza cobra gran protagonismo, debido a su arraigo con el consumidor peruano. Así mismo, las actividades de marketing digital se han incrementado exponencialmente en el rubro en mención, por lo que es determinante para la presente investigación analizar ambos factores de cara a la escena actual del mercado de cervecería tradicional y la digitalización de los consumidores. Por lo antes expuesto, el objetivo del presente estudio es investigar como las actividades de Inboun
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Books on the topic "Digital content marketing (DCM)"

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Krowinska, Agata, Christof Backhaus, Benjamin Becker, and Fabian Bosser. Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500.

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Tassel, Joan M. Van. Managing electronic media: Making, marketing, and moving digital content. Focal Press, 2010.

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Lisa, Poe-Howfield, ed. Managing electronic media: Making, marketing, and moving digital content. Focal Press, 2010.

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Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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Eastin, Matthew S. Handbook of research on digital media and advertising: User generated content consumption. Information Science Reference, 2010.

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1933-, Burns Neal M., Daugherty Terry 1971-, and Eastin Matthew S, eds. Handbook of research on digital media and advertising: User generated content consumption. Information Science Reference, 2010.

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1933-, Burns Neal M., Daugherty Terry 1971-, and Eastin Matthew S, eds. Handbook of research on digital media and advertising: User generated content consumption. Information Science Reference, 2010.

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Eastin, Matthew S. Handbook of research on digital media and advertising: User generated content consumption. Information Science Reference, 2011.

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Kenkyūjo, Bunka Kagaku, and Video Research International (Thialand), Ltd., eds. Ajia chiiki ni okeru seikiban ryūtsū sokushin jigyō hōkokusho. Bunka Kagaku Kenkyūjo, 2007.

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Fuell, Arvilla. Content Marketing Basics : How to Increase Customers by Using Digital Marketing Strategies: Content Marketing Techniques. Independently Published, 2021.

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Book chapters on the topic "Digital content marketing (DCM)"

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Chaffey, Dave, and PR Smith. "Content marketing." In Digital Marketing Excellence, 6th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003009498-4.

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Iredale, Sophie, Aleksej Heinze, and Martin J. Williams. "Content marketing." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-13.

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Thompson, Jay Daniel, and John Weldon. "Digital Marketing." In Content Production for Digital Media. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9686-2_4.

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Dineva, Denitsa. "Value Creation Through Digital Content: User Co-creation Value." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-7.

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Krowinska, Agata. "Book Summary - 12 Guiding Principles of Content Marketing." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-13.

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Krowinska, Agata, and Clidna Soraghan. "Value Creation Through Digital Content: Entertainment Value." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-5.

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Cameron, Jackie. "Content Marketing Ideation: How to Generate and Manage Creative Concepts." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-3.

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Krowinska, Agata, and Christof Backhaus. "Introduction to Digital Content Marketing." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-1.

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Kurtzke, Simone. "Contemporary and Emerging Content Marketing Trends." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-12.

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Cameron, Jackie. "Content Curation: Best Practices and Techniques." In Digital Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003346500-9.

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Conference papers on the topic "Digital content marketing (DCM)"

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Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�
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Swami, Sachin, Ranjana Mishra, Neha Dixit, and Preeti Pandey. "Optimizing Social Media Management and Content Marketing: A Strategic Approach to Meeting Organic Digital Demands." In 2025 International Conference on Visual Analytics and Data Visualization (ICVADV). IEEE, 2025. https://doi.org/10.1109/icvadv63329.2025.10961002.

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Zhang, Yijia, and Chommaphat Malang. "The Study of Content Marketing and User Experience of Thai Green Herbal Cream on Chinese S-Commerce." In 2025 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON). IEEE, 2025. https://doi.org/10.1109/ectidamtncon64748.2025.10961999.

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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir
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Eric and Sinta Paramita. "Viral Marketing Model Through Digital Content." In The 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201209.066.

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Kong, Fanjie, Yuan Li, Houssam Nassif, Tanner Fiez, Ricardo Henao, and Shreya Chakrabarti. "Neural Insights for Digital Marketing Content Design." In KDD '23: The 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. ACM, 2023. http://dx.doi.org/10.1145/3580305.3599875.

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Šiđanski, Jelena. "Artificial Intelligence in the Function of Content Creation in Digital Marketing." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_376.

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The rapid advancement of techniques and technologies leads to the emergence of innovative solutions that facilitate, enhance, and shorten the time required for work. Companies are searching for innovative strategies that will help them more easily contend with growing competition and reach target desired consumers more precisely. Opportunities for business development increase through the use of artificial intelligence in digital marketing strategies. Considering that digital marketing requires the existence of marketing content, the success of a company's online communication largely depends
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Petkova, Teodora. "The Web Content оf Digital Marketing Communication As Semantic Capital". У COMMUNICATION AND MEDIA OF THE 21ST CENTURY: EDUCATIONAL AND PROFESSIONAL CHALLENGES. Faculty of Journalism and Mass Communication, 2023. http://dx.doi.org/10.60060/nolr6014.

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The complexity of the communication scenario on the World Wide Web calls for considering interdisciplinary conceptualizations of web content and analyzing its multifaceted nature as a phenomenon of the networked society. Towards that end and for the purposes of theoretical rethinking of web and digital marketing communication artifacts, this paper presents and analyzes the concept of semantic capital. The paper argues that the conceptualization of digital marketing communications as a creation of semantic capital can serve effective marketing communication grounded in a continuum of meaningful
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Hsu, Shang-Fang, and Shyhnan Liou. "Artificial Intelligence Impact on Digital Content Marketing Research." In 2021 9th International Conference on Orange Technology (ICOT). IEEE, 2021. http://dx.doi.org/10.1109/icot54518.2021.9680666.

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Geçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.

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Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. &#x0D; This research focuses on exploring the digital marketi
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Reports on the topic "Digital content marketing (DCM)"

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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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Abstract:
The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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