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Journal articles on the topic 'Digital content marketing (DCM)'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

BAYRAKTAR, Fetine. "Cross-country analysis of digital content marketing in tourism." Journal of Multidisciplinary Academic Tourism 9, no. 2 (2024): 165–77. http://dx.doi.org/10.31822/jomat.2024-9-2-165.

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The main purpose of the paper is to evaluate the implications of DCM on the tourism market, specifically in different touristic regions. DCM is a digital inbound marketing strategy that aims to attract potential customers by producing innovative content and increasing their knowledge about services. The studies analyze the applications and outcomes of DCM strategies in the tourism market, highlighting the importance of digital marketing innovations for improving revenue in the sector. The study is based on a literature review of DCM in the tourism industry, using scientific articles from 2008

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Sari, Novita, Mahrinasari MS, and Erlina Erlina. "Digital Content Marketing Influences People to Visit Tourist Destinations." International Journal of Advances in Social Sciences and Humanities 2, no. 3 (2023): 212–21. http://dx.doi.org/10.56225/ijassh.v2i3.244.

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Tourism uses the digital marketing concept and produces digital content marketing (DCM) to communicate services that aim to increase visits to tourist destinations in Indonesia. Therefore, this study aimed to determine DCM’s effectiveness in influencing tourist visits in Indonesia. It adopted the uses and gratification theory, the AISAS marketing communication model, as well as self-brand connection and experience variables. Furthermore, a survey was used with a quantitative approach involving 200 respondents selected using a non-probability sampling technique. Structural equation modeling (SE

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Hidayat, R., A. Rahayu, Mokh Adib, and Leni Cahyani. "Understanding Digital Content Marketing on Purchase Intention Incitement: Online Store Platform." WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS 21 (December 16, 2024): 538–46. https://doi.org/10.37394/23209.2024.21.50.

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The rapid development of digital technology coupled with the Covid-19 pandemic has significantly changed digital consumer behavior, especially when they want to shop online. The innovation of digital marketing content (DCM) is indispensable to improving e-Wom, which has an impact on the level of consumer confidence to buy goods and services. This study aims to continue previous research discussing how the role of DCM in e-Wom is then continued to see how far this eWom can affect consumer buying interest. Measurements and evidence on this research to see how far the direct influence of DCM on B

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Ekadyasa, Sartika. "DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM." Jurnal Ilmiah Publipreneur 12, no. 1 (2024): 13–21. https://doi.org/10.46961/jip.v12i1.1409.

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In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in organizations' marketing plans, serving as a supplementary tool to traditional marketing methods. Digital content marketing involves the forming and dissemination of interesting, pertinent, and captivating material by organizations to their intended audience using digital platforms.

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Taiminen, Kimmo, and Chatura Ranaweera. "Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing." European Journal of Marketing 53, no. 9 (2019): 1759–81. http://dx.doi.org/10.1108/ejm-10-2017-0794.

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Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solv

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AlFraihat, Sakher Faisal Ahmad, Ahmad Mahmoud Ali, Gassan Hodaifa, and Mahmoud Alghizzawi. "The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment." Administrative Sciences 15, no. 4 (2025): 124. https://doi.org/10.3390/admsci15040124.

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Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance consumer behaviour. However, there is a dearth of academic research that delves into the impact of DCM on brand defence. This study aims to investigate the impact of DCM on brand defence through behavioural engagement and brand attachment (in a Jordanian fashion industry case study). The results demonstrate a notable benefit of the direct effect of DCM on behavioural engagement, brand attachment, and brand defence. DCM is the strongest determinant of brand defence, followed by

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Yaghtin, Shahrzad, Hossein Safarzadeh, and Mehdi Karimi Zand. "Planning a goal-oriented B2B content marketing strategy." Marketing Intelligence & Planning 38, no. 7 (2020): 1007–20. http://dx.doi.org/10.1108/mip-11-2019-0559.

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PurposeThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing objectives in the B2B sector.Design/methodology/approachIn order to identify the different content types and their corresponding marketing goals, content analysis method was served to analyze the content of Instagram pages of 24 top-ranked corporates from three different industries. SPSS version 22 was used to investigate the significant difference levels and the mean ranks of identified content types.FindingsThe findings

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Ali, Mohammad, Sana Farhad, Athar Azeem Qureshi, and Muhammad Zia Ul Haq. "Crafting Equity via Experience: A Stimulus-Organism-Response Study of Content Marketing in Pakistan." Qlantic Journal of Social Sciences 6, no. 1 (2025): 19–35. https://doi.org/10.55737/qjss.vi-ii.25329.

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This research investigates digital content marketing's (DCM) effects on consumer-based brand equity (CBBE) by exploring the mediating role of brand experiences in Pakistan's market context. The research implements the stimulus-organism-response (SOR) framework to study how DCM affects brand experiences which subsequently influences the perceptions of CBBE among Pakistani consumers on the internet. This study adopted a quantitative approach using structured surveys which gathered data from 386 participants who engaged with social media platforms (Facebook, Instagram) and e-commerce sites (inclu

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Zhou, Shen. "Multimedia Advertising and Marketing Methods in the Context of Digital Communication." SHS Web of Conferences 155 (2023): 02026. http://dx.doi.org/10.1051/shsconf/202315502026.

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This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car brands as a case study; 3. to assess the engagement (reactions, shares, views) of each brand on social media; 4. to use Facebook as a case study to examine the type of media used for his advertising content (text, links, photos, videos, hashtags). The analysis included identifying ma

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Koob, Clemens. "Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis." Journal of Theoretical and Applied Electronic Commerce Research 18, no. 3 (2023): 1301–19. http://dx.doi.org/10.3390/jtaer18030066.

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Digital content marketing (DCM) complements traditional marketing communication approaches and is a major focus of research. Uses and gratifications research posits that DCM only unfolds positive effects if it provides valuable content to consumers. However, there is limited evidence on what constitutes gratifying digital corporate content on company websites. This study aimed to elicit consumers’ preferences for key characteristics of digital corporate content on company websites and whether preferences differ among consumer subgroups. Best–worst scaling (BWS) was used to reveal preferences.

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Ulya Hasasi, Shina, Meiliana Panca Rani, and Adi Setiawan. "Bibliometric Analysis in Mapping Research with the Central Theme of Digital Content Marketing." International Journal of Engineering, Science and Information Technology 5, no. 2 (2025): 85–96. https://doi.org/10.52088/ijesty.v5i2.790.

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This research examines the development and trends of Digital Content Marketing (DCM) as a strategy to build better relationships with customers. We analyzed data from international journals published between 1988 and 2025 through a bibliometric approach, covering various elements such as digital transformation, social media, and consumer social learning. The bibliometric visualization revealed that "digital transformation" has become a central theme closely related to issues such as "social media influence" and "digital consumer engagement," suggesting a trend shift towards new topics such as

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Bowden, Jana, and Abas Mirzaei. "Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives." European Journal of Marketing 55, no. 5 (2021): 1411–39. http://dx.doi.org/10.1108/ejm-01-2018-0007.

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Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement. This paper aims to examine how consumer engagement with branded content is created through consumer-initiated online brand communities (OBCs) and brand-initiated digital content marketing (DCM) communications. Self-brand connections are examined as an important antecedent to the cognitive, affective, behavioural and social dimensions of consumer engagement and the subsequent impact of engagement on loyal

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Ekadyasa, Sartika, and Ressa Uli Patrissia. "Konsep Digital Content Marketing dengan Pendekatan Personal Customer Experience Pada Akun Instagram Rabbitholeid." Syntax Idea 6, no. 7 (2024): 3193–201. http://dx.doi.org/10.46799/syntax-idea.v6i7.4098.

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Di tengah meningkatnya skeptisisme terhadap periklanan konvensional di kalangan konsumen, merek memerlukan alternatif yang sangat efektif dibandingkan komunikasi pemasaran tradisional. Mengingat kondisi ini, pemasaran konten digital (DCM) menjadi lebih menonjol secara global dan semakin menjadi komponen penting dalam strategi pemasaran perusahaan, yang berfungsi sebagai pelengkap alat pemasaran konvensional. Pemasaran konten digital mengacu pada proses bisnis menciptakan dan mendistribusikan informasi yang berguna, relevan, dan menarik kepada konsumen sasaran mereka melalui saluran digital. Pe

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Perišić Prodan, Marina, Ana Čuić Tanković, and Nikolina Ritossa. "Image, satisfaction, and continued usage intention in wine tourism through digital content marketing." Wine Economics and Policy 13, no. 1 (2024): 33–47. http://dx.doi.org/10.36253/wep-15447.

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In the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor experience and enhance the destination image. The purpose of this paper is to investigate the role of digital content marketing (DCM) in wine tourism and explore the importance of its dimensions on wine tourists’ perceived image, satisfaction and behavioural intentions. The paper is based on desk and field research. An analysis of previous research

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Santos, Sara. "Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content." International Conference on Tourism Research 6, no. 1 (2023): 283–91. http://dx.doi.org/10.34190/ictr.6.1.1164.

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Tourism industry prospects are presented by digital marketing and consumer travel behaviour changes. Given this fact, digital content marketing (DCM) assumes greater significance for enhancing social media user engagement. Providing valuable and relevant information that differentiates the company and catches the consumers' attention has been one of the current challenges in this area. The wide availability of information on the Internet changes how consumers engage with it. Therefore, creating and disseminating educational and pertinent content is now mandatory. To ensure the effectiveness of

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Ruby, Khan, and Ali Hakami Halah. "Social Media's Role in Shaping Jazan Region's Economy in Saudi Arabia: Education, Culture, and Business Perspectives." Account and Financial Management Journal 10, no. 05 (2025): 3559–62. https://doi.org/10.5281/zenodo.15388217.

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Abstract : Social media penetration in Saudi Arabia has surged to 94.3% in 2024, transforming economic and social dynamics. This study examines how social media influences education, cultural engagement, career decisions, and business marketing in Jazan City, aligning with Vision 2030’s goals of economic diversification and digital transformation. Using a quantitative cross-sectional survey of 147 participants and a Discrete Choice Model (DCM), the study compares social media’s impact to traditional methods across four domains. Results show social media is preferred for learning (8

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Irwan, Chairuddin, Arief Muhtosim, Usman Bahtiar, Kurniawati, and Arafah Willy. "The Role of Antecedents Brand Equity on Customer Loyalty in Freight Forwarding Service Companies (Courier)." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 5, no. 12 (2022): 3981–89. https://doi.org/10.5281/zenodo.7496324.

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The purpose of this study is to determine the effect of digital content marketing (DCM), price fairness (PF) on customer loyalty (CL) mediated by brand equity (BEQ) and strengthened by the moderating variable relationship equity (RE) in service companies’ courier. It is well known that trying to make customers loyal is one of the policy concepts so that a company can continue to operate, at least customers do not switch to competitors' service products. This effort is certainly more efficient than starting again looking for new customers with more intensive promotions and innovations

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Chimakurthi, Venkata Naga Satya Surendra. "Digital Asset Management in the Communication of Product Promotional Activities." Asian Business Review 10, no. 3 (2020): 177–86. http://dx.doi.org/10.18034/abr.v10i3.587.

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Digital asset management (DAM) is utilized in various scenarios and for a variety of technological goals. This study investigates the implications of digital asset management systems on product promotion, advertising, and marketing, as this is a new application area for the technology in question. When it comes to handling electronic content, digital asset management (DAM) is utilized in various scenarios for a variety of technological goals. A conceptual framework for describing promotional processes in the worlds of information technology and promotional communication logistics is presented

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Bai, Bingfeng, Junjun Gao, and Yang Lv. "Linking marketing and supply chain management in the strategy of demand chains via a review of literature reviews." Management Research Review 44, no. 9 (2021): 1263–76. http://dx.doi.org/10.1108/mrr-06-2020-0329.

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Purpose This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020. Marketing and supply chain management are central to DCM; thus, this study briefly describes the contributions to knowledge provided by the papers contained in this issue. In addition, some additional areas of research in which the DCM can be gainfully deployed are outlined. Design/methodology/approach This paper makes a systematic literatu

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Rowley, Jennifer. "Understanding digital content marketing." Journal of Marketing Management 24, no. 5-6 (2008): 517–40. http://dx.doi.org/10.1362/026725708x325977.

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Kravchenko, Maryna, Valerii Pogorelov, and Serhii Bash. "Content-Driven Digital Marketing." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 12(45) (2024): 253–63. https://doi.org/10.32515/2663-1636.2024.12(45).253-263.

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The publication is devoted to the study of the peculiarities of the use of content in modern marketing as a material created to attract customers, inform and interact with the target audience, which benefits them and contributes to the formation of a positive brand image. At the center of the scientific research are the features of digital methods of satisfying the information needs or interests of the audience, which is an important step towards converting potential customers into loyal customers. The problem of finding the best ways to create content and its subsequent use to attract, retain

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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta calle

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Kreutzer, Ralf T. "Digital Branding und Content-Marketing." Der Betriebswirt: Volume 56, Issue 3 56, no. 3 (2015): 21–28. http://dx.doi.org/10.3790/dbw.56.3.21.

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Digitale Markenführung umfasst den Prozess der emotionalen Aufladung einer Marke sowie der Kommunikation zentraler Nutzenelemente einer Marke zur Erreichung einer Differenzierung im Wettbewerb durch den Einsatz digitaler Medien als integraler Bestandteil eines ganzheitlichen Markenführungsansatzes. Eine wichtige Komponente der digitalen Markenführung stellt das Content-Marketing dar. Dieses kann sowohl im BtC- wie im BtB-Markt wichtige Impulse zur Auseinandersetzung mit Angebot, Marke und/oder Unternehmen liefern. Digital brand management encompasses the process of emotionalizing the brand and

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Shadrin, Vladislav, and Olga Kotova. "Digital Marketing Evolution." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 2 (2020): 263–69. http://dx.doi.org/10.21603/2500-3372-2020-5-2-263-269.

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Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing

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Pavlov, Radoslav, Desislava Paneva-Marinova, Detelin Luchev, Lubomir Zlatkov, and Nikolay Noev. "Workshop on New Educational Applications of Digital Cultural Content." Digital Presentation and Preservation of Cultural and Scientific Heritage 11 (September 10, 2021): 341–42. http://dx.doi.org/10.55630/dipp.2021.11.34.

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The workshop on New Educational Applications of Digital Cultural Content presents outcomes of the National Scientific Program “ Cultural and Historical Heritage, National Memory and Social Developmen t”, funded by the Ministry of Education and Science (approved by DCM No 577 of 17 August 2018), achieved during the third year under the Work Package No. 4 “Activities for the Development of Scientific and Applied Products” (Activity "Digitization and virtualization of cultural heritage"). The workshop outlines also some future trends for educational applications of digital cultural content.

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Rohman, Dwi Taufik, Nurlia Nurlia, Ega Hardinata, and Muhamad Noor Yudha. "ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA." Jurnal GeoEkonomi 15, no. 2 (2024): 294–303. http://dx.doi.org/10.36277/geoekonomi.v15i2.531.

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This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing

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Koiso-Kanttila, Nina. "Digital Content Marketing: A Literature Synthesis." Journal of Marketing Management 20, no. 1-2 (2004): 45–65. http://dx.doi.org/10.1362/026725704773041122.

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Nurul Hildha Afifa and Sudarmiatin Sudarmiatin. "Digital Content Marketing on Visiting Interested." Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2, no. 1 (2023): 01–08. http://dx.doi.org/10.59603/niantanasikka.v2i1.229.

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In this article, entitled digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studie

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Candra Purnama, Jovie, Agustin Hari Prastyowati, and Dedy Wijaya Kusuma. "DIGITAL MARKETING STRATEGY IN THE CREATIVE DIGITAL INDUSTRY? WHY NOT!" MBA : Journal of Management and Business Aplication 7, no. 2 (2024): 107–22. http://dx.doi.org/10.31967/mba.v7i2.1130.

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This research refers to the implementation of digital marketing strategies carried out by Seven Creative Media, along with the types of content they use. Seven Creative Media is one of the creative digital industries actively marketing through several social media platforms. This research aims to identify the elements used in digital marketing techniques to increase brand awareness, the role of social media in brand awareness, and the content used to enhance brand awareness in the Creative Digital Industry. The research employs a descriptive qualitative approach, with purposive sampling of 16

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Farida, Eka. "Implementation of Digital Marketing Learning to Develop Capabilities in Making Video Content Marketing." IJEBD (International Journal of Entrepreneurship and Business Development) 7, no. 1 (2024): 56–65. http://dx.doi.org/10.29138/ijebd.v7i1.2598.

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Purpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos. Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experimental method is used to test the effectiveness of digital marketing learning in experimental classes in management study programs. An ex-post facto method to test the effectiveness of digital marketing learning through assessing content marketing videos created by student working

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Nur, Indrayani, Muhtar Sapiri, and Nurhidayanti Nurhidayanti. "Penerapan Model Konsep Digital Marketing dalam Meraup Segmentasi Pasar Melalui Smart Digital Content Marketing." Journal of Economics and Business UBS 12, no. 2 (2023): 1279–91. http://dx.doi.org/10.52644/joeb.v12i2.202.

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Tujuan penelitian ini untuk mendeskripsikan konsep Digital Marketing berbasis Smart Digital Content Marketing (SDCM) dalam strategi pemasaran. Metode penelitian menggunakan penelitian deskriptif kualitatif dengan teknik pengumpulan data menggunakan studi kepustakaan. Smart Digital Content Marketing merupakan cara baru untuk meningkatkan pertumbuhan pelanggan salah satunya adalah menggunakan teknik SDCM. Content Marketing merencanakan dan membuat serta membagikan konten tentang perusahaan. Hal tersebut untuk menarik pembaca mengetahui bisnis dan memotivasi mereka untuk menjadi pembeli. Konten i

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Holliman, Geraint, and Jennifer Rowley. "Business to business digital content marketing: marketers’ perceptions of best practice." Journal of Research in Interactive Marketing 8, no. 4 (2014): 269–93. http://dx.doi.org/10.1108/jrim-02-2014-0013.

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Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content marketing is an inbound marketing technique and hence offers a solution to the declining effectiveness of traditional interruptive marketing techniques. Design/methodology/approach – Semi-structured interviews were conducted with 15 key informants involved in B2B content marketing in the USA, UK and F

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Massoudi, Aram H., Hawkar Q. Birdawod, and Manaf B. Raewf. "Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age." Cihan University-Erbil Journal of Humanities and Social Sciences 7, no. 1 (2023): 158–65. http://dx.doi.org/10.24086/cuejhss.v7n1y2023.pp158-165.

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Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to

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Sera Triya Meilida, Cindy Agnesia, Balqis Larasati, Septia Nur Humairoh, and Nadiya Fikriatuz Zakiyah. "Pengaruh Content Marketing, Social Media Marketing, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen." Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis 4, no. 2 (2025): 154–66. https://doi.org/10.55606/jupsim.v4i2.4063.

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The development of digital technology has brought significant changes in marketing strategies, including in the culinary industry such as coffee shops. This study aims to determine the effect of content marketing, social media marketing, and viral marketing on consumer purchasing decisions, with a case study on Cenklik Coffee. This study uses a qualitative approach with a case study method and data collection techniques through literature review. The results of this study are expected to provide a deeper understanding of the effectiveness of each digital marketing strategy in influencing consu

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USTIK, Tetiana, Tetiana DUBOVYK, Volodymyr LAGODIIENKO, Svitlana CHERNOBROVKINA, Yurii VLASENKO, and Maksym SHMATOK. "Digital Content Marketing in Brand Management of Small Business Enterprises, Trading Companies and Territorial Marketing." Theoretical and Practical Research in Economic Fields 15, no. 3 (2024): 552. http://dx.doi.org/10.14505/tpref.v15.3(31).04.

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Purpose: The research aims at a practical evaluation of the influence of digital content marketing in the system of brand management on the examples of small businesses, trading companies and territorial marketing. Methodology: To achieve the aim, the See-Think-Do-Care strategy was used, and a matrix of correlation of digital content and the object of realisation of digital content marketing in brand management was developed. Mathematical methods such as correlation analysis and regression analysis were used as well. Findings: The results of the study demonstrated that the type of digital cont

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Lusia Putri, Siska, Lucy Chairoel, Tri Rachmat Riski, et al. "Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship." Journal of Community Service and Application of Science 3, no. 1 (2024): 12–18. http://dx.doi.org/10.62769/yejag558.

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Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so

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Caceres, Ryner Louise G., and Marianito Jr. Vito. "Digital Marketing Practices of Fashion Industries." International Multidisciplinary Journal of Research for Innovation, Sustainability and Excellence (IMJRISE) 2, no. 6 (2025): 134–49. https://doi.org/10.5281/zenodo.15605682.

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<strong>Abstract:</strong> Understanding the digital marketing practices of fashion industries, particularly for solo entrepreneurs, offers valuable insights for strategic growth and enhanced brand visibility in a competitive urban landscape. Given this context, this study investigated the digital marketing practices of fashion industries in a highly urbanized city in Central Philippines, for the second quarter of the year 2025, examining mobile marketing, content marketing, and email marketing; the survey also sought to understand the respondents’ profile, comprised predominantly of sol

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Huang, Tianhong. "The Impact of SHEINs Content Marketing on Consumer Perceptions in the Digital Marketing Process." Advances in Economics, Management and Political Sciences 102, no. 1 (2024): 58–64. http://dx.doi.org/10.54254/2754-1169/102/2024ed0094.

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With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brands digital content marketing affects consumers purchase intention, especially among emerging brands. In this study, the SHEIN brand was used as a reference. Through a comprehensive literature review and in-depth case analysis, this research systematically explores its core digital content marketing strategy and reveals the core elements of its success. The research results show tha

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Gshayyish, Ahmed Mankhi. "Content marketing and brand awareness." International Journal Of Management And Economics Fundamental 5, no. 1 (2025): 42–49. https://doi.org/10.37547/ijmef/volume05issue01-08.

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Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the calibre of its content marketing. Enhancing the quality of content marketing is necessary in this situation, and digital marketers must analyse the effectiveness of focused content marketing to modify their material and select the most effective promotion strategy. The purpose of thi

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Anber Mohammad, Anber Mohammad. "The Impact of Digital Marketing Success on Customer Loyalty." Marketing and Management of Innovations 13, no. 3 (2022): 103–13. http://dx.doi.org/10.21272/mmi.2022.3-09.

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Customer loyalty is often seen as one of the decisive factors in determining the fate of organizations. In the age of digitization, organizations should think of advanced strategies to increase their competitiveness and market share by employing the potential of digital content and enhancing their digital capabilities. Recently, many digital media have appeared available to organizations to build their brand, reach their target customers and retain them, and promote their products. Digital media represented a real revolution that made it difficult for organizations to survive in the business e

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Arifin, Zainal, Dicky Artanto, and Ainur Rahman. "Digital Marketing: Marketing Strategy for Madrasah Education Services During The Covid-19 Pandemic." Al-Tanzim: Jurnal Manajemen Pendidikan Islam 7, no. 1 (2023): 1–10. http://dx.doi.org/10.33650/al-tanzim.v7i1.3443.

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This study aims to analyze marketing strategies to promote madrasas for new students. The research approach is descriptive qualitative to analyze the digital marketing process that madrasas have carried out in recruiting new students during the Covid-19 pandemic. Data analysis was carried out interactively using the Miles and Huberman method, which included data collection, data presentation, data reduction, and concluding. The study results show that, first, the "superior madrasah" brand is part of digital marketing carried out by MTs N 1 Yogyakarta to attract new students. Second, the digita

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BONDARENKO, Olena, and Maksym YASHCHENKO. "Content marketing at trade enterprises." Herald of Kyiv National University of Trade and Economics 148, no. 2 (2023): 24–38. http://dx.doi.org/10.31617/1.2023(148)03.

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Introduction. The development of digital technologies is stimulating businesses to adopt creative approaches to managing marketing communications. Content marketing is becoming a relevant tool for presenting valuable content to the target audience. In times of war, it changes according to the demands of society to strengthen market positions and improve brand interaction. The problem. The use of content marketing at trade enterprises requires the development of an effective implementation strategy and its stages, that harmoniously combines the practice of digital marketing of trade enterpris

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Nazriati, Elda, Muh Iqbal, Rizki Zunianto, et al. "Pelatihan Digital Pemasaran Sebagai Upaya Peningkatan Pemasaran Produk Industri Rumah Tangga berbasis Singkong." COMSEP: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (2023): 51–56. http://dx.doi.org/10.54951/comsep.v4i1.403.

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Digital Marketing has a big influence on the competitive advantage of MSMEs in marketing their products. However, in reality, many MSMEs still do not know and do not understand digital marketing. All lines have begun to transform from conventional to digital. To improve and develop a business, one of the factors needed is reliable marketing. Sialang Sakti is one of the villages in Tenayan Raya District, one of the cassava-producing villages. It already has a cassava-based joint business group but is constrained in marketing its products. The service activity aims to help young people in Sialan

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Khairani, Asmara, and Ira Fachira. "The Influence of Different Digital Content Marketing on Consumer Engagement in The Tourism Sector." International Journal of Social Science and Business 5, no. 3 (2021): 443. http://dx.doi.org/10.23887/ijssb.v5i3.38109.

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Social media marketing and change in consumer behavior when traveling in the digital era, present opportunities for tourism sector. Aligned with these facts, digital content marketing becomes more important in improving consumer engagement through social media. Content marketing currently has shifted to a digital world known as digital content marketing. The more people view content on social media, the more it affects consumer engagement. Thus, a study is required to determine how social media marketing can help promote Indonesian locations, especially when Indonesia is trying to cope with ma

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Bangsawan, Satria, Mahrinasari MS, Gigih Forda Nama, and Angga Febrian. "Pelatihan dan Pendampingan Desain Digital Content Marketing." I-Com: Indonesian Community Journal 3, no. 3 (2023): 1093–101. http://dx.doi.org/10.33379/icom.v3i3.2947.

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Lampung merupakan salah satu destinasi wisata bahari yang banyak dikunjungi wisatawan asing maupun domestik. Pulau Legundi memiliki potensi alam yang indah berpotensi sebagai destinasi wisata, tetapi belum dikelola dengan baik terutama untuk memasarkannya. Pengelolaan pemasaran kurang baik sebagai akibat kurangnya pengetahuan masyarakat untuk memasarkannya sehingga jumlah kunjungan wisatawan ke Pulau Legundi belum memenuhi target. Oleh karena itu, tim pengabdian kepada masyarakat Universitas Lampung memberikan Pelatihan dan Pendampingan Desain Pemasaran Konten Digital melalui website dan media

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Yanny, Anda. "Peran Content Creator dalam strategi Digital Marketing." Journal Boas : Business, Economics, Accounting And Management 2, no. 02 (2023): 59–66. https://doi.org/10.54209/boas.v2i02.282.

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Sebuah bisnis produk ataupun jasa akan dikenal oleh masyarakat luas melalui kegiatan promosi. Promosi yang dilakukan pada zaman sekarang ini adalah melalui digital marketing. Digital marketing sangat membantu dalam memperkenalkan produk dan jasa. Apalagi anak muda sekarang lebih menyenangi berbelanja secara on line sehingga mereka dapat mencari kebutuhan yang mereka inginkan dengan cepat, baik dari segi harga maupun kegunaan. Content creator membantu pelaku usaha dengan cepat memperkenalkan prioduk atau jasa yang dijual. Seorang content creator harus memiliki kreativitas baik dalam pemilihan k

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Putri, Ester Permata, and Farikha Rachmawati. "Digital Content Marketing Strategies for Building Brands on MCN Accounts by PT Hoki Adi Karya." Translitera : Jurnal Kajian Komunikasi dan Studi Media 12, no. 2 (2023): 59–64. https://doi.org/10.35457/translitera.v12i2.2934.

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Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marketing. The creation of an MCN account managed by Hakka Indonesia is evidence of widespread investment through digital content marketing to enhance brand persona. By using a descriptive qualitative method, the interview approach was carried out to take from the Hakka Indonesia Crea

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Stošić Mihajlović, Ljiljana, and Marija Mihajlović. "DIGITAL MARKETING IN PRACTICE." SCIENCE International Journal 2, no. 4 (2023): 25–31. http://dx.doi.org/10.35120/sciencej0204025m.

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Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and performed. Modern companies in the world of race are looking for a way to stand out and attract new customers, which is also true for companies in the construction industry. Today, if you want to expand your business regardless of the size of the company, it cannot be achieved without

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Islam, Tasin, Alina Miron, Monomita Nandy, Jyoti Choudrie, Xiaohui Liu, and Yongmin Li. "Transforming Digital Marketing with Generative AI." Computers 13, no. 7 (2024): 168. http://dx.doi.org/10.3390/computers13070168.

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The current marketing landscape faces challenges in content creation and innovation, relying heavily on manually created content and traditional channels like social media and search engines. While effective, these methods often lack the creativity and uniqueness needed to stand out in a competitive market. To address this, we introduce MARK-GEN, a conceptual framework that utilises generative artificial intelligence (AI) models to transform marketing content creation. MARK-GEN provides a comprehensive, structured approach for businesses to employ generative AI in producing marketing materials

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Azazi, Anwar, Hafidz Rifqi Alaydrus, Aulia Ariandini, Dela Agustin, Agung Hidayat Pratama, and Adrian Bosrin. "PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK." Dedikasi: Jurnal Pengabdian Kepada Masyarakat 4, no. 3 (2024): 125–36. https://doi.org/10.46368/dpkm.v4i3.2848.

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The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotiona

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