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1

Kim, Korn, ed. Infinite possibility: Creating customer value on the digital frontier. BK Business, 2011.

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2

LeBoeuf, Michael. How to win customers and keep them for life: Revised and updated for the digital age. Berkley Books, 2000.

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3

Vervest, Peter. How to Win Customers in the Digital World: Total Action or Fatal Inaction. Springer Berlin Heidelberg, 2000.

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4

Sánchez, Luis Ayuso, and Félix Requena Santos. La gestión de la intimidad en la sociedad digital: Parejas y rupturas en la España actual. Fundación BBVA, 2022.

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5

IFLA Satellite Meeting (2004 São Paulo, Brasil). The virtual customer: A new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004. Saur, 2005.

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6

Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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7

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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8

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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9

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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10

AXELOS. ITIL 4: Digital and IT Strategy. TSO, The Stationery Office, 2020.

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11

Palmatier, Robert W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Taylor & Francis Group, 2019.

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12

Straker, Karla, and Cara Wrigley. Affected: Emotionally Engaging Customers in the Digital Age. Wiley & Sons, Incorporated, John, 2018.

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13

Straker, Karla, and Cara Wrigley. Affected: Emotionally Engaging Customers in the Digital Age. Wiley & Sons, Incorporated, John, 2018.

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14

Sandhu, Kamaljeet. Digital Innovations for Customer Engagement, Management, and Organizational Improvement. IGI Global, 2020.

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15

Sandhu, Kamaljeet. Digital Innovations for Customer Engagement, Management, and Organizational Improvement. IGI Global, 2020.

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16

Trefler, Alan. Build for change: Revolutionizing customer engagement through continuous digital innovation. 2014.

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17

Trefler, Alan. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation. Wiley & Sons, Incorporated, John, 2014.

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18

Trefler, Alan. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation. Wiley & Sons, Incorporated, John, 2014.

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19

AXELOS. Itil 4: Digital and IT Strategy, Reference and Study Guide. Stationery Office, The, 2021.

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20

Digital Economy for Customer Benefit and Business Fairness. Taylor & Francis Group, 2020.

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21

Belleghem, Steven Van. When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page, Limited, 2015.

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22

Belleghem, Steven Van. When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page, 2016.

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23

Pine, B. Joseph. Infinite Possibility: Creating Customer Value on the Digital Frontier. ReadHowYouWant.com, Limited, 2011.

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24

Trefler, Alan. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation. Wiley & Sons, Incorporated, John, 2014.

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25

Infinite Possibility: Creating Customer Value on the Digital Frontier. ReadHowYouWant.com, Limited, 2011.

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26

James, Jon, Neil Richardson, and Neil Kelley. Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, 2016.

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27

James, Jon, Neil Richardson, and Neil Kelley. Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, Limited, 2015.

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28

Cocoran, Ian. Art of Digital Branding. Skyhorse Publishing Company, Incorporated, 2010.

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29

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising. Oxford University Press, Incorporated, 2021.

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30

Luttrell, Regina, Susan Emerick, and Adrienne Wallace. Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising. Oxford University Press, Incorporated, 2021.

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31

Shankman, Peter, and Joel Backaler. Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business. Palgrave Macmillan, 2019.

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32

Shankman, Peter, and Joel Backaler. Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business. Palgrave Macmillan, 2018.

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33

Herbert, Lindsay. Digital Transformation: Build Your Organization's Future for the Innovation Age. Bloomsbury Publishing Plc, 2017.

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34

Herbert, Lindsay. Digital Transformation: Build Your Organization's Future for the Innovation Age. Bloomsbury Publishing Plc, 2017.

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35

Palmatier, Robert W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Taylor & Francis Group, 2019.

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36

Palmatier, Robert W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Taylor & Francis Group, 2019.

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37

Palmatier, Robert W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Taylor & Francis Group, 2019.

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38

Palmatier, Robert W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Taylor & Francis Group, 2021.

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39

Relationship Marketing in the Digital Age. Taylor & Francis Group, 2019.

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40

Leboff, Grant. Stickier Marketing: How to Win Customers in a Digital Age. Kogan Page, 2014.

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41

Leboff, Grant. Stickier Marketing: How to Win Customers in a Digital Age. Kogan Page, Limited, 2014.

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42

Brand Hate: Navigating Consumer Negativity in the Digital World. Palgrave Macmillan, 2016.

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43

Digital relevance: Developing marketing content and strategies that drive results. Palgrave Macmillan, 2015.

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44

John, Lee, and Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.

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45

John, Lee, and Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Limited, John, 2015.

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46

John, Lee, and Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.

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47

Anggadwita, Grisna, and Erni Martini. Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation , Bandung, Indonesia, October 9-10 2019. Taylor & Francis Group, 2020.

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48

Anggadwita, Grisna, and Erni Martini. Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation , Bandung, Indonesia, October 9-10 2019. Taylor & Francis Group, 2020.

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49

Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation , Bandung, Indonesia, October 9-10, 2019. Taylor & Francis Group, 2022.

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50

Davies, Eric, Brian Salter, and Nick Smith. Ultimate Marketing and PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations. Hodder & Stoughton, 2019.

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