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Journal articles on the topic 'Digital entrepreneur'

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1

Sawitri Pane, Mutiara, and Zuhrinal M. Nawawi. "Strategi Bisnis yang Harus Dipahami oleh Pengusaha." MES Management Journal 1, no. 2 (2022): 85–96. http://dx.doi.org/10.56709/mesman.v1i2.29.

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As an entrepreneur, it is necessary for him to have knowledge related to strategies in running his business. Because by making the right strategy, he will benefit as expected, and vice versa with the wrong strategy will cause losses for business owners and even allow entrepreneurs to go bankrupt. Of course, every entrepreneur does not want to experience bankruptcy or big losses. For this reason, it is necessary for entrepreneurs to understand strategies in doing business as a way to achieve success. This study will explain the various strategies that entrepreneurs need to know in running their
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Pane, Mutiara Sawitri, and Zuhrinal M. Nawawi. "Strategi Bisnis yang Harus Dipahami oleh Pengusaha." ManBiz: Journal of Management and Business 2, no. 2 (2022): 173–84. http://dx.doi.org/10.47467/manbiz.v2i2.1923.

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 As an entrepreneur, it is necessary for him to have knowledge related to strategies in running his business. Because by making the right strategy, he will benefit as expected, and vice versa with the wrong strategy will cause losses for business owners and even allow entrepreneurs to go bankrupt. Of course, every entrepreneur does not want to experience bankruptcy or big losses. For this reason, it is necessary for entrepreneurs to understand strategies in doing business as a way to achieve success. This study will explain the various strategies that entrepreneurs need to know in runnin
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Wang, Qing, and Michael Keane. "Struggling to be more visible: Female digital creative entrepreneurs in China." Global Media and China 5, no. 4 (2020): 407–22. http://dx.doi.org/10.1177/2059436420969624.

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Entrepreneurs have become the driving force of China’s economy over the past few decades. With a rapid surge in the growth of digital platforms, and the success of China’s platforms outside China, the aspiration to be entrepreneurial is recognized and celebrated. Increasingly, women are benefitting from this entrepreneurial fever. However, behind the increasing number of emerging women digital entrepreneurs, is the struggle to gain recognition. Drawing on cases studies of female digital startups, the article investigates some of the dilemmas faced when women strive to develop entrepreneurial i
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Yulia, Yulia, Diamon Sembiring, Resti Butar Butar, and Very Karnadi. "Pelatihan Digital Marketing Sebagai Upaya Menumbuhkan Jiwa Entrepreneur Pada Siswa SMKS Penerbangan SPN Dirgantara Batam." PUAN INDONESIA 6, no. 1 (2024): 89–96. https://doi.org/10.37296/jpi.v6i1.270.

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Digital marketing is the process of marketing and promoting a brand, product or service which is carried out using digital media and requires an internet network for its activities. Digital marketing is a new way for a company or businessman to reach consumers. To carry out digital marketing activities, you need an entrepreneur. The term entrepreneur is no longer foreign to today's technology-based world. An entrepreneur is an individual who can create a new business, is willing to bear most of the risks, and in return can enjoy most of the profits. The process of setting up an entrepreneur's
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Hokianto, Hugo Fostin, Kisnodi Fernando, Khenwen Herawan, Welson Jaya, Liayanti Tiono, and Lia Velissia. "Digital business for digital entrepreneurs: A reviews." BOHR International Journal of Advances in Management Research 2, no. 1 (2022): 81–88. http://dx.doi.org/10.54646/bijamr.2023.21.

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The era of globalization has affected everyone, including businesses transitioning into electronic devices, and entrepreneurship is going to be digitalized. This means that the world as all people know is changing, and businesses and entrepreneurship skills are going to be transitioned into adapting new technology. This paper discusses five main points, which are defining digital entrepreneurship, the elements and concepts of digital business for digital entrepreneurs, the opportunity for digital business, differences between traditional and digital business, and how to become a digital entrep
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Taseen, Rakheeba, Aman Kumar, Ahmed Pasha, Mohammed Imdadulla, Husna Begum, and Juveria Syed. "ONLINE INTERACTIVE ENTREPRENEUR CLUBS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem40425.

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The Online Interactive Entrepreneur Clubs platform revolutionizes networking for entrepreneurs by removing geographical barriers and enabling seamless digital connections. Designed with React Native for cross-platform functionality, the application empowers entrepreneurs to present their profiles, including their business goals and offerings, to expand their networks and foster strategic collaborations. Key features of the platform include intuitive profile creation, community feeds, search options, personalized notifications, and secure real-time communication. Its scalable and modular archit
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Purbasari, Ratih, Enjat Munajat, and Farisadri Fauzan. "Digital Innovation Ecosystem on Digital Entrepreneur." International Journal of E-Entrepreneurship and Innovation 13, no. 1 (2023): 1–21. http://dx.doi.org/10.4018/ijeei.319040.

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This study aims to produce a network structure in the digital innovation ecosystem to determine the position of each actor involved in it as an effort to support digital innovation in digital startups in West Java. This study uses a mixed method with an exploratory sequential strategy involving digital startup actors in West Java. To get the network structure in the digital innovation ecosystem in order to find out the actors who play the most important roles, the research uses a social network analysis approach by utilizing the Gephi application. The network structure is based on four dimensi
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Shafwan, M., Chindy Kadora, and Khoiri Esa. "EFEKTIVITAS PROGRAM DIGITAL NATIVES ENTREPRENEUR DALAM MEMBANGUN PSYCHOLOGICAL CAPITAL PADA PENGUSAHA MUDA DI MASA PANDEMI COVID-19." Jurnal Psikologi Jambi 6, no. 02 (2022): 19–25. http://dx.doi.org/10.22437/jpj.v6i02.17362.

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ABSTRACT
 Introduction The covid-19 pandemic presents challenges in the business world, with the decline in the number of entrepreneurs and the fear of developing their own business. The main problem is the lack of mental readiness of entrepreneurs in entrepreneurship. So, psychological capital has an important role to play in building an entrepreneurial mentality in the younger generation in entrepreneurship during the covid-19 pandemic era. This study aims to determine the effectiveness of the digital natives entrepreneur training program to build psychological capital for young entrepr
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HAIR, NEIL, LYLE R. WETSCH, CLYDE EIRÍKUR HULL, VICTOR PEROTTI, and YU-TING CAISY HUNG. "MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD." International Journal of Innovation and Technology Management 09, no. 06 (2012): 1250045. http://dx.doi.org/10.1142/s0219877012500459.

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Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital entrepreneur. In particular, we examine the role of electronic community and communication and how successful digital entrepreneurs takes advantage of electronic community technologies to facilitate more effective communication with customers, partners, the digital organization, and in communicating the
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Rupina Rupina, Analisa Analisa, and Yosia Belo. "Peran Networking dalam Membangun Karier Sebagai Entrepreneur." Student Scientific Creativity Journal 3, no. 1 (2024): 113–23. https://doi.org/10.55606/sscj-amik.v3i1.4713.

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Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or
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Alek Saputra, Redian Mulyadita, and Dian Meliza. "Solusi Al-Qur’an terhadap Persoalan Kemiskinan Umat: Revitalisasi Entrepreneur Milenial Berbasis Ekonomi Digital." JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik 1, no. 2 (2024): 159–68. http://dx.doi.org/10.61787/xsx3r829.

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Indonesia is a Muslim-majority country, namely 207,176,162 of the total population of 237,641,326, or 87.18% of Indonesia's population is Muslim. However, from an economic perspective, Muslims in Indonesia do not constitute the majority in controlling assets. Becoming a young entrepreneur has recently become a hot topic for discussion. Considering the large number of millennials who are successful as entrepreneurs, they can lead to the development of a country's economy. However, becoming a millennial entrepreneur is not as easy as one might imagine, considering that in the online era, all gad
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Windyaningsih Dwi Astuti and Nugraeni Nugraeni. "Mengenal Dunia Digital : Edukasi dan Pendampingan Digital Marketing Kepada UMKM." Jurnal Masyarakat Mengabdi Nusantara 2, no. 4 (2023): 57–62. https://doi.org/10.58374/jmmn.v2i4.211.

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Advances in technology, the internet, and more sophisticated business management methods have led to an increase in its use by many people. Currently, technological developments have a significant impact on various aspects, including small and medium businesses. If an entrepreneur does not have expertise in the field of digital marketing, they can experience difficulties in developing their business. By using digital marketing strategies, small and medium entrepreneurs can optimize the opportunities offered by online platforms to advertise their businesses, reach more potential consumers, and
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Leonita, Tracy, Sesilya Kempa, and Ratih Indriyani. "Determinan Entrepreneurial Spirit pada Pelaku Usaha di Sektor Digital." Jurnal Pendidikan Ekonomi (JUPE) 12, no. 1 (2024): 31–36. http://dx.doi.org/10.26740/jupe.v12n1.p31-36.

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This research aims to examine how income expectations and the social environment influence entrepreneurial spirit through the self-efficacy of Indonesian entrepreneurs operating in the digital business sector using a quantitative approach. This research involved 161 entrepreneurs using a purposive sampling technique. This research uses SEM-PLS data analysis techniques to prove allegations. The research results show that entrepreneurs need self-confidence in their ability to run a digital business to keep them enthusiastic about becoming an entrepreneurs. Apart from that, income expectations an
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Dhewanto, Wawan, Salma Azzahra, Vania NR Rhommadhonni, and Fera Yunita. "Digital Entrepreneurship for Rural Youth: Entrepreneurial Process." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (2020): 76. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(77).

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The young generation has a very important role as the nation's next generation, so it needs special attention to make them strong and independent figures. The young age phase is also a determining gate for the future after completing education (United Nation, 2013). Unfortunately, in Indonesia the number of young unemployed reaches 22.48% (Central Bureau of Statistics, 2018). Under these conditions, one of the efforts that can be done to reduce the unemployment rate is through an entrepreneurial program (Fatoki, 2014). This is a challenge for all parties because Rahmatiah et al (2019) states t
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Ikhsan, Rudfiando Ikhsana, Muhammad Fahmi Johan Syah, and Anesito Custilas. "Disabled Entrepreneurs: Challenges in Utilizing Digital Marketing in MSMEs." Jurnal Ilmu Sosial Mamangan 13, no. 1 (2024): 1–12. http://dx.doi.org/10.22202/mamangan.v13i1.7859.

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People with disabilities have long experienced discrimination, resulting in the unfulfillment of their rights. Different physical or non-physical conditions place disabled groups in the chain of poverty, socially, politically, and economically. This research aims to describe an entrepreneur with a disability in facing the challenges of utilizing digital marketing in MSMEs. The research respondent is an entrepreneur with a disability in the health drink sector, specifically a visually impaired individual in Surakarta. This study employs a case study research design with a qualitative approach.
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Pratiwi, Agustin Riyan, Dyah Supriyatin, Retno Pangestu, and Adelia Fatwa Meautia Putri. "Digital Skills and Digital Safety on Digital Literacy of Female Entrepreneurs and Their Impact on MSME Performance in Purbalingga Regency." Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi 23, no. 2 (2024): 287–98. https://doi.org/10.32639/t56f8297.

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The world has now entered the digital era in all aspects, including in entrepreneurial activities. This Increases Pressure On demands that MSME (Micro, Small, and Medium Enterprises) transform into the digital realm. 65% of entrepreneurs in Indonesia are women, totaling 37 million people, which calls for more attention to be given to knowledge regarding digital literacy, digital skills, and digital safety. This is essential to maximize business performance by developing potential through proficiency and security in optimizing digital tools. This was proven through research conducted on 72 fema
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Widyaningrum, Premi Wahyu, and Wira Bharata. "Workshop Internet dan Digital Marketing untuk Meningkatkan Daya Saing Pada Kelompok Pengusaha Muda Ponorogo." Adimas : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2017): 1. http://dx.doi.org/10.24269/adi.v1i1.410.

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The amount of convenience and functionality of the use of digital media encourages people or businessmen in the world to use digital media in all of activities. Another function of the use of digital media is branding, sharing, promoting, and marketing. The development of internet and information technology is also a great influence on the development in promoting the products. To achieve those objectives, the activity is carried out by workshop method in the form such as delivery of material, discussion, and simulation and practice the use of digital marketing. This activity is concerned for
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Yendra, Nofri, Yenni Del Rosa, Rajunas Rajunas, and Rahmad Kurniawan. "Penguatan Resiliensi, Inovasi dan Literasi Digital Womens Entrepreneur Pada UMKM Kota Padang Provinsi Sumatera Barat." Jurnal Ekonomi dan Bisnis Dharma Andalas 26, no. 1 (2024): 124–39. http://dx.doi.org/10.47233/jebd.v26i1.1295.

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The research objective is to determine the influence of resilience, innovation and digital literacy of women entrepreneurs on the turnover of MSMEs in the city of Padang, West Sumatra province, partially and simultaneously. Research data comes from primary data using questionnaires from field research. This type of research is associative with a quantitative approach. The research population was 371 MSMEs and a sample of 189 MSMEs was determined by purposive sampling using the Rao soft sample size calculator software technique. Data collection methods using questionnaires, interviews and obser
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HK., Prasad, and Megha G. "The Role and Signi cance of Digital Entrepreneurship." Shanlax International Journal of Arts, Science and Humanities 7, no. 2 (2019): 165–74. https://doi.org/10.5281/zenodo.3575325.

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in the context of digital entrepreneurship call for revision and advancement. Digital entrepreneurship is  largely  de ned  as  creating  new  ventures  and  transforming existing businesses by digital technologies The numerous possible combinations of technology and entrepreneurship have resulted in a multiplicity of phenomena with different characteristics. This article is focused on the identi cation and description of digital entrepreneurship in times of digitization. Based on present examples, we identify and describe classi cations of   dig
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Darsono, Febri Budi, Andri Setiyawan, M. Hilman Gumelar Syafei, et al. "PENGEMBANGAN YOUNG TECHNOPRENEUR UNNES MELALUI PENGELOLAAN USAHA BERBASIS DIGITAL ENTREPRENEUR." SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan 7, no. 3 (2023): 2092. http://dx.doi.org/10.31764/jpmb.v7i3.17227.

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ABSTRAKDalam upaya menciptakan wirausaha baru mandiri yang berbasis iptek maka perlu bagi tenant menguasai aspek digital entrepreneur dalam pengelolaan usaha dan pemasaran berbasis digital. Tujuan dari kegiatan ini adalah memberikan pelatihan kepada tenant dalam pemasaran produk barang/jasa sesuai dengan usaha yang dijalankan berbasis digital. Metode yang digunakan dalam pengabdian ini adalah penerapan secara langsung dengan tahapan persiapan, analisa permasalahan, Pelatihan dalam implementasi digital entrepreneurship, Pendampingan dalam mengelola modal usah, dan Evaluasi pelaksanaan kegiatan.
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Pichayakul, Pichayalak, and Traci Morachnick. "Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand." Community and Social Development Journal 26, no. 1 (2025): 126–39. https://doi.org/10.57260/csdj.2025.272172.

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This study focuses on a qualitative exploration of an immigrant ethnic minority entrepreneur’s journey to leverage technological opportunities within a period marked by significant market disruptions. Employing a case study methodology, this research aims to elucidate the interplay between the entrepreneur’s minority immigrant status and his strategic plans to establish and scale a successful online business venture. The subject of this study is an individual from an ethnic minority immigrant who has notably thrived as an online entrepreneur amidst the challenges and opportunities presented by
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Sam, Mohd Fazli Mohd, Albert Feisal@Muhd Feisal Ismail, Mohd Syafiq Md Taib, Siti Nur Aisyah Alias, Nurul Hasyimah Mohamed, and Nadia Nila Sari. "Micro-Entrepreneurs Strategies to Revitalise Firm Performance amid Economic Uncertainty." International Journal of Research and Innovation in Social Science IX, no. I (2025): 4647–56. https://doi.org/10.47772/ijriss.2025.9010358.

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Micro and small enterprises in the entrepreneurial sector are essential to the process of economic growth in both developed and developing nations. However, microenterprise is more vulnerable to the current economic climate and uncertainties because they are young and have fewer liabilities. From 2017 to 2021, micro entrepreneurs in Malaysia faced various challenges due to economic uncertainty which were political uncertainty, trade policy uncertainty, exchange rate uncertainty, and the COVID-19 pandemic. They should be able to adapt and implement effective strategies to be better positioned t
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Purbasari, Ratih, and Rani Sukmadewi. "Digital Collaboration Network dalam Perspektif Digital Innovation: Studi pada Digital Entrepreneur." JIIP - Jurnal Ilmiah Ilmu Pendidikan 7, no. 6 (2024): 5192–204. http://dx.doi.org/10.54371/jiip.v7i6.4334.

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Penelitian ini bertujuan untuk memberikan penjelasan mengenai Digital collaboration network dalam kaitannya dengan digital innovation. Penelitian ini menggunakan metode kualitatif dengan pendekatan grounded research yang melibatkan wirausaha digital di Jawa Barat sebagai informan. Data penelitian diperoleh dengan menggunakan wawancara mendalam. Hasil penelitian ini menunjukkan bahwa sebagian besar wirausaha digital tidak terhubung dengan kolaborasi dalam kegiatan memperkuat hubungan antar pemasok, kolaborasi dalam membuat produk bersama atau melakukan R&D bersama, dan kolaborasi dalam memb
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Huda Atma Dirgatama, Chairul. "Exploratory and confirmatory factor analysis of digital entrepreneur skills." Problems and Perspectives in Management 22, no. 2 (2024): 299–312. http://dx.doi.org/10.21511/ppm.22(2).2024.23.

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Research in the field of entrepreneurship has become an intriguing area for further investigation. In an era where digital advancements are ubiquitous, previous researchers have identified a gap: the lack of a specific instrument to identify digital entrepreneur skills. Therefore, this study aims to determine the constructs of students’ digital entrepreneur skills. The analysis techniques include confirmatory factor analysis (CFA), exploratory factor analysis (EFA), Pearson correlation, Kendall’s, Spearman’s, and Cronbach’s alpha. The study was conducted over five phases with 235 participants
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Abramova, O. A. "Socio-Psychological Portrait of Russian IT Entrepreneur." Social Psychology and Society 12, no. 3 (2021): 188–204. http://dx.doi.org/10.17759/sps.2021120312.

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Objectives: to reveal the socio-psychological, personal, and cultural characteristics of Russian IT entrepreneurs. Background. The digital transformation of the economy focuses on new technologies and involves more people. IT entrepreneurship is becoming a desired career of the younger generation in Russia. The country’s technological leadership depends on psychosocial and personality characteristics and attitudes of successful IT entrepreneurs. Nevertheless, research of Russian entrepreneurs in the IT sector is rare. Study design. Using qualitative research method the socio-psychological port
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Prihandoko, Prihandoko, Dyah Mieta Setyawati, and Sigit Widiyanto. "Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy." Journal of International Conference Proceedings 3, no. 2 (2020): 1–7. http://dx.doi.org/10.32535/jicp.v0i0.898.

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The rapid growth of information technology and the emergence of marketplace open a lot opportunities to the micro-entrepreneurs. The purpose of this study is to assist an actor of micro-entrepreneur in dealing with broader and massive marketing effort through digital platform. Ngasti Shop is one of the micro-entrepreneur business that needs to broaden its markets. The study conducted a counselling and discussion with the owner in the development of business management and product marketing. An online shop has been created in one of the big marketplaces in the country. A good result was receive
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Ratnaningrum, Luh Putu Rara Ayu, and I. Putu Hendika Permana. "Exploring the Drivers of Digital Entrepreneurial Intention: The Roles of Innovativeness, Digital Education, and Propensity to Act." JUSTBEST Journal of Sustainable Business and Management 3, no. 2 (2023): 41–51. https://doi.org/10.52432/justbest.3.2.41-51.

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This study aims to analyze the influence of Innovativeness, Digital Entrepreneurial Education, and Propensity to Act on the intention to become a digital entrepreneur among students of the Indonesian Institute of Business and Technology (INSTIKI). The problem faced is the low intention to become a digital entrepreneur among students even though business opportunities in the digital world are increasingly large. The proposed solution is to analyze factors that can increase the intention to become a digital entrepreneur, such as innovative attitudes, digital entrepreneurship education, and the t
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Alhusin*, Syahri, Zandra Dwanita Widodo, Achmad Choerudin, et al. "Digital-based Entrepreneurship Training to Realize Young Entrepreneurial Millennials." Riwayat: Educational Journal of History and Humanities 6, no. 1 (2023): 242–48. http://dx.doi.org/10.24815/jr.v6i1.31378.

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Being an entrepreneur is an attempt of activating Indonesian economic wheel. In the attempt of empowering creativity and innovation, the entrepreneurs are expected to grow into employers who can open job opportunities in various business sectors. This community service activity is entitled a digital-based entrepreneurship training to realize millennial generation with young entrepreneur spirit. This title was chosen based on the factual condition of people today characterized with the increased unemployment rate disproportional to the job opportunity availability. The problems encountered by p
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Widiasih, Ni Putu Santhi, and Gede Sri Darma. "Millennial Digital Content Creator on New Normal Era: Factors Explaining Digital Entrepreneur Intention." Asia Pacific Management and Business Application 010, no. 02 (2021): 161–76. http://dx.doi.org/10.21776/ub.apmba.2021.010.02.4.

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Ishak, Nur Hafifa Iswati, Nur Qurratul’ Aini Ismail, Hassad Hassan, Mohd Haeqal Ishak, and Nurhidayah Marzuki Yahaya. "MALAYSIAN ENTREPRENEUR’S TECHNOLOGY ADOPTION." International Journal of Entrepreneurship and Management Practices 7, no. 25 (2024): 149–57. http://dx.doi.org/10.35631/ijemp.725013.

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Entrepreneurship is a part of social science, and it has many definitions. An entrepreneur is a person who actively seeks out change, adapts to it, and seizes the chance it presents as an opportunity. An entrepreneur has the capacity and aptitude to create and bring together all the production factors. Nowadays, entrepreneurs must utilize the internet and technology to widely promote their goods or services. They must be competitive, able to survive, and relevant in the business world; they must also be astute enough to grasp the digital platform and use it as one of their most powerful market
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Gresia Monika Sinaga, Rendi Rendi, and Yosia Belo. "Membangun Mindset Entrepreneur : Kunci Sukses di Era Digital." Journal of Student Research 2, no. 6 (2024): 33–41. https://doi.org/10.55606/jsr.v2i6.3438.

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This article discusses the importance of developing an entrepreneurial mindset as a key to success in facing challenges and opportunities in the digital era. The rapid development of information and communication technology presents many opportunities for individuals to start businesses, especially for the younger generation. This study highlights the important characteristics of an entrepreneurial mindset, including resilience, creativity, and flexibility, which are the basis for an entrepreneur to respond to challenges and take risks. Sellers who have a positive mindset are able to identify
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Hastuti, Hastuti, Ganefri Ganefri, Asmar Yulastri, Ambiyar Ambiyar, Doni Tri Putra Yanto, and Andrian Andrian. "Profil Entrepreneur di Era Digital dalam Menghadapi Era Society 5.0." JTEV (Jurnal Teknik Elektro dan Vokasional) 9, no. 1 (2023): 139. http://dx.doi.org/10.24036/jtev.v9i1.121838.

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Society 5.0 adalah masa dimana teknologi dan manusia akan selalu berdampingan untuk meningkatkan kualitas taraf hidup secara berkelanjutan. Era society 5.0 berpusat pada manusia (human-centered), dan teknologi digital adalah bagian dari manusia itu sendiri. Manusia yang mampu menciptakan nilai baru dari perkembangan teknologi digital 4.0. Kemajuan teknologi digital diaplikasikan pada entrepreneurship. Artikel ini bertujuan untuk mengidentifikasikan dari berbagai sumber ilmiah tentang karakteristik atau profil entrepreneur era digital dalam menghadapi era society 5.0. Metode penelitian yang dig
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Munthe, Martauli Rezki, and Putu Purnama Dewi. "Penerapan Marketing Mix Dan Digital Marketing Pada Usaha Gula Merah Produksi Desa Dawan Klod." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 2 (2024): 3443–51. http://dx.doi.org/10.31539/costing.v7i2.8988.

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ABSTRACT The lack of marketing for MSME products is a problem that gets little attention, one of which is the brown sugar produced by Dawan Klod Village. The entrepreneurs still do market activity conventionally and don’t understand the marketing strategy for selling their brown sugar. Therefore, the purpose of community service activities is to provide a solution to this problem by providing education to local brown sugar entrepreneur regarding marketing strategies, that are marketing mix and digital marketing. The work program is carried out by presenting materials related to the introductio
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Pudianti, Anna, Anita Herawati, and Anna Purwaningsih. "Faktor Kreativitas dalam Pengembangan Model Inkubator Bisnis di Era Digital." BISMA (Bisnis dan Manajemen) 10, no. 2 (2018): 145. http://dx.doi.org/10.26740/bisma.v10n2.p145-155.

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A business incubator is a program to encourage the emergence of student’s entrepreneurs in various universities, including Universitas Atma Jaya Yogyakarta. The model applied in generating new entrepreneurs through business incubators at Universitas Atma Jaya Yogyakarta is described in three (3) stages of pre-incubation, incubation, and post-incubation. In the third stage of the incubation process, post incubation, the students have been assessed their readiness before finally tenant plunge as an entrepreneur. In the previous study, the motivation or desire to become an entrepreneur is a major
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Oktaviani, Retno Fuji, Rinny Meidiyustiani, Qodariah Qodariah, and Rachmat Arif. "PERAN LITERASI DIGITAL TERHADAP WIRAUSAHA MUDA: STUDI KASUS PADA MAHASISWA DI JAKARTA." Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo 10, no. 1 (2024): 100. http://dx.doi.org/10.35906/jep.v10i1.1917.

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ABSTRAKIntensi berwirausaha di Indonesia masih tergolong rendah. Rendahnya kesadaran berwirausaha oleh generasi muda karena kurangnya literasi dan pendidikan yang mereka dapatkan. Sedangkan bagi generasi muda literacy digital mereka sudah menunjukkan perkembangan yang sangat tinggi. Penelitian ini ingin meneliti lebih lanjut faktor pendidikan formal dan nonformal dengan literasi digital sebagai moderasi dapat mempengaruhi intensi seseorang untuk berwirausaha serta dampaknya terhadap tindakan actual entrepreneurship. Penelitian ini menggunakan pendekatan kuantitatif melalui model path analysis.
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Tolkachev, Petr. "Entrepreneurial Identity Narratives: From Heroic Modernity to the Postmodern Multiplicity of Roles." Философская мысль, no. 4 (April 2025): 42–55. https://doi.org/10.25136/2409-8728.2025.4.73924.

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This article examines the evolution of the entrepreneur’s identity from the heroic image of the “titan of industry” during the modern era to the multiplicity of roles in postmodernity. The central argument is that, while in modernity the entrepreneur was portrayed as a singular hero of progress, in the postmodern context this identity becomes fragmented and reconfigured through various narratives. The contemporary entrepreneur not only develops technological solutions or manages companies but also actively constructs a public image through the media and social networks, effectively turning int
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Marni Marni, Yosia Belo, and Patrisius Liber. "Menjadi Entrepeneur Sukses : Strategi dan Maindset untuk Menghadapi Tantangan Diera Digital." Journal of Student Research 2, no. 6 (2024): 01–12. https://doi.org/10.55606/jsr.v2i6.3378.

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Becoming a successful entrepreneur in the digital era is a journey filled with challenges and opportunities. In a rapidly changing business landscape, the ability to adapt to technological advancements and consumer behavior is key to success. This article explores the essential strategies and mindsets necessary for entrepreneurs to achieve success. The main focus is on four aspects: adaptive strategies, innovative mindsets, mastery of digital technology, and the development of a strong team. Adaptive strategies enable entrepreneurs to respond quickly to market changes, while an innovative mind
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Saifulloh, Muhammad, Citra Eka Putri, and Radja Erland Hamzah. "Optimalisasi Penggunaan SMO pada Ekonomi Digital Kalangan Entrepreneur Mahasiswa di Jakarta." Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi 14, no. 1 (2025): 46–58. https://doi.org/10.35508/jikom.v14i1.9616.

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Optimalisasi pengelolaan media sosial dengan menggunakan SMO (Social Media Optimization) menjadi kunci dalam keberhasilan ekonomi digital. Kalangan entrepreneur mahasiswa yang saat ini banyak terjun dalam ekonomi digital telah aktif menggunakan SMO melalui penggunaan website dan instagram. Penggunaan SMO untuk meningkatkan traffic sehingga produk mereka dikenal publik dan laku di pasaran. Tujuan penelitian untuk mengetahui bagaimana optimalisasi penggunaan SMO pada ekonomi digital kalangan entrepreneur mahasiswa di Jakarta. Untuk metodologi, paradigma penelitian ini mengadopsi pendekatan konst
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Sutrisno, Andika Agung, Joko Samodra, and Andreas Syah Pahlevi. "KAMPUNG ENTREPRENEUR BERBASIS WEB SEBAGAI MEDIA PROMOSI BAGI UMKM." Jurnal KARINOV 2, no. 3 (2019): 171. http://dx.doi.org/10.17977/um045v2i3p171-176.

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Tujuan program ini untuk mengembangkan dan memberikan pelatihan tentang bagaimana menggunakan media promosi yang efektif diwujudkan dalam bentuk sebuah platform pasar digital berbasis web. Sebagai tambahan, kegiatan ini dilakukan untuk meningkatkan citra Bumi Tunggul Wulung (BTWI) sebagai kampung entrepreneur, serta market place berbasis koperasi yang akan mewadahi setiap warga yang belum memiliki pasar produk dengan harapan dapat mingkatakan profit usaha serta terjadi kolaborasi antar warga. Kegiatan pengabdian masyrakat ini dilakukan melalui pelatihan branding, photo produk, pengolahan data
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Mariam, Siti, Evi Mafriningsianti, Syech Idrus, Yuliana Yuliana, Ahmad Rifa’i, and Irwan Sukmawan. "TRAINING ON ENTREPRENEURSHIP SKILLS IN MARKETING PRODUCTS FOR STUDENTS AND ONLINE-BASED MSMEs." International Journal of Engagement and Empowerment (IJE2) 3, no. 1 (2023): 61–69. http://dx.doi.org/10.53067/ije2.v3i1.98.

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Along with the development of technology and business trends that are constantly changing, an entrepreneur must keep moving and be able to adapt quickly to remain competitive and survive in an increasingly competitive market. Creativity and innovation are important keys to making the most of information technology in business. Utilization of information technology and social media can help entrepreneurs improve business efficiency and effectiveness, expand market reach, increase consumer involvement, and speed up the transaction process. Therefore, entrepreneurs need to learn and understand ho
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Ramadhany, Churyna, Nurida Isnaeni, and Rafiqi Rafiqi. "Empowerment Of Muslim Entrepreneurs Community In Efforts To Optimize Zakat Collection Through Digital Fundraising Media." Annual International Conference on Islamic Economics and Business (AICIEB) 1 (December 7, 2021): 95–106. http://dx.doi.org/10.18326/aicieb.v1i0.11.

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This study aims to determine the empowerment of the Muslim Entrepreneur Community to optimize zakat collection through digital fundraising media. The research method used is a combination of qualitative and quantitative research methods. The research data collection was done by using observation, interview and questionnaire methods. The population in this study is a community of Muslim entrepreneurs in Jambi City with a non-probability sampling technique with a sample of 86 respondents. The analytical approach used in this research is SWOT analysis and descriptive statistical analysis. The stu
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Babynina, Liliya, Elena Kalabina, and Akue Messomo Diana Rein. "Entrepreneur’s digital skills and its measurement: a theoretical review." Digital models and solutions 3, no. 1 (2024): 49–64. http://dx.doi.org/10.29141/2949-477x-2024-3-1-5.

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Among the relevant problems of entrepreneurship development in Russia, the issues of sufficiency of competencies and skills of an entrepreneur to work in the new information and communication environment come to the forefront. The article reveals the concept of “digital skills of an entrepreneur” and considers ways to measure them. It emphasizes the importance of digital skills training for entrepre-neurs, which will contribute to their further success and increase their competitiveness. Based on the terminological analysis, the definition of digital skills of an entrepreneur is clarified and
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Sari, Ratna Candra, Zuhrohtun Zuhrohtun, Arin Pranesti, Ratna Yudhiyati, Umi Syafaatul Udhma, and Novita Nurbaiti. "Enhancing Financial Resilience of Women Entrepreneurs through Strengthened Digital Financial Literacy." Jurnal Ilmiah Akuntansi dan Bisnis 19, no. 2 (2024): 218. https://doi.org/10.24843/jiab.2024.v19.i02.p02.

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This study investigates the impact of digital financial literacy (DFL) on the financial resilience of women entrepreneurs. The research adopts an explanatory approach, drawing on data from 208 women entrepreneurs based in Yogyakarta and Central Java, Indonesia. To test the proposed hypotheses, partial least squares structural equation modeling (PLS-SEM) was employed. The findings indicate that DFL significantly influences financial behavior, with these effects extending to future financial decisions. Enhancing DFL among women entrepreneurs positively affects their financial behavior, ultimatel
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Ganefri, Norazah Mohd Nordin, Asmar Yulastri, and Hendra Hidayat. "The Analysis Factors Influencing the Implementation of Digital Social Entrepreneurship Application in Learning Engineering Education Using Structural Equation Modelling." JOIV : International Journal on Informatics Visualization 8, no. 3 (2024): 1344. http://dx.doi.org/10.62527/joiv.8.3.2236.

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A big part of being an entrepreneur is keeping up with modern technological advancements. However, many factors can lead to the ambition to launch an online company. Digital social entrepreneurship methodology examines the effects of college students' entrepreneurial mindset, smartphone usage habits, and Locus of Control on their digital business intentions. This research is fundamental because it provides information to universities that they can use to evaluate their plans for a digital-based entrepreneurship learning model that will help them provide a good education. This study involved 42
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Yunisvita, Sri Andaiyani, Doris Padmini Selvaratnam, et al. "Upaya Peningkatan Investasi Modal Manusia Pada Womanpreneurs Melalui Optimalisasi Teknologi Digital." Sricommerce: Journal of Sriwijaya Community Services 5, no. 2 (2024): 105–14. http://dx.doi.org/10.29259/jscs.v5i2.186.

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Tujuan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan perempuan entrepreneur di Desa Tunas Aur dalam pengoptimalan teknologi. Peningkatan investasi modal manusia kepada perempuan entrepreneur menggunakan metode pengabdian masyarakat berbasis pemberdayaan masyarakat melalui, ceramah, diskusi dan praktek. Kegiatan pengabdian ini diikuti oleh 20 orang pengusaha perempuan yang ada di Desa Tunas Aur. Hasil yang didapatkan adalah pemahaman perempuan entrepreneur di Desa Tunas Aur tentang penggunaan teknologi digital dalam bisnis, serta terampilnya perempuan entrepreneur dalam me
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Nguli, Judith Ndinda, and Robert Mukoswa Odunga. "Does Entrepreneur Innovativeness Moderate The Relationship Between Strategic Orientation And Financial Inclusion?" SEISENSE Journal of Management 2, no. 6 (2019): 30–48. http://dx.doi.org/10.33215/sjom.v2i6.233.

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Purpose- Although previous papers have attempted to explore the determinants of financial inclusion, few studies have interrogated the role of innovativeness in financial addition. This study examines the moderating role of entrepreneur innovativeness on the relationship between strategic orientation and financial inclusion
 Design/Methodology - We used two indicators to measure financial inclusion; digital financial inclusion scale and traditional financial inclusion scale. Three proxies were used to measure strategic orientation; learning orientation, market orientation, and technology
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Zulafwan and Gusrio Tendra. "PELATIHAN DIGITAL ENTREPRENEUR DI MASA PANDEMI COVID-19." J-COSCIS : Journal of Computer Science Community Service 2, no. 1 (2022): 77–83. http://dx.doi.org/10.31849/jcoscis.v2i1.8762.

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Digital Enterpreneur adalah istilah yang menggambarkan bagaimana kewirausahaan akan berubah, karena bisnis dan masyarakat terus ditransformasikan oleh teknologi digital. Kewirausahaan digital menyoroti perubahan dalam praktik wirausaha, teori, dan pendidikan. Kewirausahaan digital mencakup segala sesuatu yang baru dalam hal tentang kewirausahaan di dunia digital. Hal-hal yang menjadi perhatian dalam berwirausaha dalam dunia digital antara lain ialah bagaimana cara baru mendapatkan ketertarikan pelanggan terhadap usaha yang dibangun, bagaimana cara baru dalam merancang, menawarkan produk, dan m
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Suleman, Dede. "Effect of use of non - cash payment in the digital era of business." Journal of Management Science (JMAS) 6, no. 2 (2023): 217–22. http://dx.doi.org/10.35335/jmas.v6i2.220.

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Study This aim For know How influence use QRIS cashless payments to entrepreneur in the digital age. It is important to conduct this research so that we can find out whether promoting the use of digital money is appropriate. Methodology research used, with _ approach descriptive quantitative. Sample in study This consists of 110 respondents with use technique data collection with spread questionnaire via Google forms. Statistical data processing techniques done with using (SPSS). Found that impactful use of digital QRIS significant for traders. 75.4 % Implications of Actor Results Use of QRIS
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Ahmad, Salim, Aminu Muhammad Abubakar, Abdussalam Abba Tukur, and Ahamed Sani Kazaure. "Impact of social media in the growth and development of digital entrepreneurship in Nigeria." Dutse Journal of Pure and Applied Sciences 9, no. 3b (2023): 224–31. http://dx.doi.org/10.4314/dujopas.v9i3b.23.

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Traditional entrepreneurship is regarded as the process of classifying and expending the prospects that are in the market, transforming the concepts into achievement, performing marketing undertakings to promote an innovativeness, harmonizing ideas and bearing risk and uncertainties that are involved in the business in order to strive for excellence. But, with advent and development of information and communication technology (ICT), the processes and functions performed gradually changed to what we now have as digital entrepreneurship that entrepreneurs use and are getting momentum with the us
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Alfina, Alfina, Marisya Mahdia Khoirina, and Tyas Ajeng Nastiti. "Pelatihan Digital Marketing bagi Entrepreneur Di Kota Gresik." Jurnal Abdidas 1, no. 6 (2020): 797–804. http://dx.doi.org/10.31004/abdidas.v1i6.166.

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Pertumbuhan industri E-commerce Indonesia diprediksi mencapai sebesar US$ 130 miliar pada tahun 2020. Pertumbuhan industri E-commerce per tahun yang mencapai 50 persen ditambah dengan pengguna smartphone yang terus bertumbuh merupakan peluang yang sangat besar untuk pelaku UMKM dalam meningkatkan penjualan produk mereka. Seiring dengan program pemerintah yaitu program gerakan nasional delapan juta UMKM go online dari Kominfo, pengabdian masyarakat ini ingin membantu mensukseskan dengan memberikan workshop online kepada para UMKM khususnya di Kota Gresik agar dapat memanfaatkan media sosial tan
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