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Academic literature on the topic 'Digital ethnography methods'
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Journal articles on the topic "Digital ethnography methods"
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Seligmann, Linda J., and Brian P. Estes. "Innovations in Ethnographic Methods." American Behavioral Scientist 64, no. 2 (2019): 176–97. http://dx.doi.org/10.1177/0002764219859640.
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This article reviews innovations in ethnographic methods that have developed over the past 25 years, specifically the emergence of multisited and short-term fieldwork, digital ethnography, various kinds of participatory and collaborative ethnography, and the use of interviews. Ethnographic methods, once primarily employed by anthropologists, have now been embraced by many other social science practitioners. The article discusses the strengths and weaknesses of how these methods are being implemented and applied; the ethical challenges their use raises; and the kinds of novel modes of interpretation, analysis, and representations of research findings they are producing.
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Sendler, Damian Jacob, and Michal Lew-Starowicz. "Digital Ethnography of Zoophilia — A Multinational Mixed-Methods Study." Journal of Sex & Marital Therapy 45, no. 1 (2019): 1–20. http://dx.doi.org/10.1080/0092623x.2018.1474405.
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Brooker, Phillip. "Computational ethnography: A view from sociology." Big Data & Society 9, no. 1 (2022): 205395172110698. http://dx.doi.org/10.1177/20539517211069892.
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This commentary elaborates on the ideas and projects outlined in this special issue, from a specifically sociological perspective. Much recent work in sociology proposes ‘methods mashups’ of ethnography and digital data/computational tools in different and diverse ways. However, typically, these have taken the form of applying (with or without tweaks) the principles of ethnography to new domains and data types, as if ethnography itself is stable and immutable; that it has a universal set of methodological principles that unify ethnographic practice. Returning to anthropology (whence, arguably, ethnography originally came) is, therefore, a useful way to extend our methodological thinking to (re)consider what ethnography is and how it operates, and from there think more clearly about how it may be effectively combined with digital data/computational tools in an emerging ‘Computational Anthropology’.
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Hahn, Allison. "Nomadic Digital Ethnography and Engagement." Nomadic Peoples 24, no. 2 (2020): 299–311. http://dx.doi.org/10.3197/np.2020.240209.
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The availability of information and communication technologies (ICTs) such as cell phones, WIFI connections, and social media has broadly changed communication norms amongst mobile pastoralists. Scholars and development organisations have reported on the end results of digital tools, for example by examining the ability of governments and development organisations to send early-warning weather reports through enhanced cellular access; the use of SMS to engage in deliberative polling; and the use of WIFI connections to provide banking services. However, researchers have not yet fully addressed how these tools are changing the communicative norms and ethnographic research methods used between researchers and mobile pastoralists. These changing communicative norms embed relations that inform academic understanding of the opportunities that arise from the interplay of complex forms of social and economic variability as experienced by herders.<br/> This paper draws from the fields of Communication and Anthropology to understand how these same ICTs have changed the complex communication between herders and researchers through the establishment of new communicative networks. I ask how new communicative networks impact on both existing and emerging ethnographic research practices and how the emergent 'digital field' of research might open space for new communicative networks and research projects. Then, I propose that digital ethnography may be one way in which both herders and researchers can respond to variability while establishing research projects wherein herders are recognised both as participants in a research project and as co-producers of knowledge.
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Cottica, Alberto, Amelia Hassoun, Marco Manca, Jason Vallet, and Guy Melançon. "Semantic Social Networks: A Mixed Methods Approach to Digital Ethnography." Field Methods 32, no. 3 (2020): 274–90. http://dx.doi.org/10.1177/1525822x20908236.
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We propose a mixed methods approach to digital ethnographic research. Treating online conversational environments as communities that ethnographers engage with as in traditional fieldwork, we represent those conversations and the codes made by researchers thereon in network form. We call these networks “semantic social networks” (SSNs), as they incorporate information on social interaction and their meaning as perceived by informants as a group and use methods from network science to visualize these ethnographic data. We present an application of this method to a large online conversation about community provision of health and social care and discuss its potential for mobilizing collective intelligence.
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Winarnita, Monika. "Digital Family Ethnography: Lessons from Fieldwork in Australia." Migration, Mobility, & Displacement 4, no. 1 (2019): 105–17. http://dx.doi.org/10.18357/mmd41201918973.
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This article discusses the opportunities and constraints in using a digital family ethnography for qualitative studies amongst Indonesians in Australia. The frst half of the article highlights the opportunities that online and offine participant observation can provide in terms of understanding family transnational networks. Going beyond an ego-based narrative approach in interviews, digital family ethnography shows how social network analysis and refexivity can bring depth to a study on family by including the researcher’s position vis-à-vis the research participants. The second half of the article discusses challenges in using these combined online and offine methods and how these challenges might be mitigated in future studies. In particular, the article look at problems faced with interviews, multimedia usage, and social media analysis related to the researcher’s background and in working with different age groups. In the transnational family context, social media and electronic communication are critical parts of contemporary ethnographic methodologies, and the discussion thus centres on including online personhood in the research. The study concludes that although digital family ethnography methodologies have limitations, they can be used to account for the transforming relationships that make up family mobility.
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Zani, Beatrice. "Shall WeChat? Switching between online and offline ethnography." Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique 152, no. 1 (2021): 52–75. http://dx.doi.org/10.1177/07591063211040229.
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Drawing on the ethnographic work conducted inside the digital platform WeChat, this article contributes to the ongoing discussion about the multi-sited ethnographic tools and the digital methods available for investigating virtual worlds and online practices. It analyses the communications, interactions, sociality, and economic activities produced on the application WeChat by Chinese migrant women, together with the same practices constructed offline in Taiwan. Taking a close look at the offline context from which these digital practices are generated, the article shows that when studying online practices, it is essential to understand what corresponds to them in the offline worlds. By updating the four Goffmanian interactionist fieldwork sequences, this research provides some reflections on the necessity to mix and merge online and offline ethnographic techniques in order to apprehend the new practices and scales of interaction at the crossroads where online and offline social spaces intersect. Virtual ethnography cannot be exclusive. Rather, it needs to be designed and performed in dialogue with ‘physical’ observations.
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Albris, Kristoffer, Eva I. Otto, Sofie L. Astrupgaard, et al. "A view from anthropology: Should anthropologists fear the data machines?" Big Data & Society 8, no. 2 (2021): 205395172110436. http://dx.doi.org/10.1177/20539517211043655.
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If you are an anthropologist wanting to use digital methods or programming as part of your research, where do you start? In this commentary, we discuss three ways in which anthropologists can use computational tools to enhance, support, and complement ethnographic methods. By presenting our reflections, we hope to contribute to the stirring conversations about the potential future role(s) of (social) data science vis-a-vis anthropology and ethnography, and to inspire other anthropologists to take up the use of digital methods, programming, and computational tools in their own research.
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Fenton, Alex, Aleksej Heinze, McVal Osborne, and Wasim Ahmed. "How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit." JMIR Formative Research 6, no. 11 (2022): e41489. http://dx.doi.org/10.2196/41489.
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Background One of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using appropriate channels and having data to track and understand each interaction. In order to do this, marketers create buyer personas based on a wide spectrum of quantitative and qualitative data. Digital ethnography is another established method for studying web-based communities. However, for practitioners, the complexity, rigor, and time associated with ethnographical work are sometimes out of reach. Objective This paper responds to the gaps in the practically focused method of using social media for digital ethnography to develop buyer personas. This paper aims to demonstrate how digital ethnography can be used as a way to create and refine buyer personas. Methods Using a case study of the Fan Fit smartphone app, which aimed to increase physical activity, a digital ethnography was applied to create a better understanding of customers and to create and refine buyer personas. Results We propose two buyer personas, and we develop a 6-step digital ethnography framework designed for the development of buyer personas. Conclusions The key contribution of this work is the proposal of a 6-step digital ethnography framework designed for the development of buyer personas. We highlight that the 6-step digital ethnography could be a robust tool for practitioners and academicians to analyze digital communications for the process of creating and updating data-driven buyer personas to create deeper insights into digital and health marketing efforts.
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Watson, Ash, and Deborah Lupton. "Remote Fieldwork in Homes During the COVID-19 Pandemic: Video-Call Ethnography and Map Drawing Methods." International Journal of Qualitative Methods 21 (January 2022): 160940692210783. http://dx.doi.org/10.1177/16094069221078376.
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Restrictions on physical movements and in-person encounters during the COVID-19 crisis confronted many qualitative researchers with challenges in conducting and completing projects requiring face-to-face fieldwork. An exploration of engaging in what we term ‘agile research’ in such circumstances can offer novel methodological insights for researching the social world. In this article, we discuss the changes we made to our ethnographic fieldwork in response to the introduction of a national lockdown to contain the spread of the novel coronavirus. The ‘Living with Personal Data’ project, based in Sydney, Australia, and designed well before the advent of COVID-19, explores a diverse range of people’s feelings, practices and understandings concerning home-based digital devices and the personal digital data generated with their use. Using a video ethnography ‘home tour’ and an elicitation technique involving hand-drawn maps of people’s homes, digital devices and the personal data generated with and through these devices, this approach was designed to elicit the sensory, affective and relational elements of people’s digital device and personal data use at home. The fieldwork had just commenced when stay-at-home and physical distancing orders were suddenly introduced. Our article builds on and extends a growing body of literature on conducting fieldwork in the difficult conditions of the extended COVID-19 crisis by detailing our experiences of very quickly converting an ethnographic study that was planned to be in-person to a remote approach. We describe the adaptations we made to the project using video-call software and discuss the limits and opportunities presented by this significant modification.