Relevant bibliographies by topics / Digital marketing for OTC products

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital marketing for OTC products'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Digital marketing for OTC products"

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Devansh, Mishra, Arpha Tasneem, and Mishra* Saurabh. "AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR." World Journal of Pharmaceutical Science and Research 4, no. 3 (2025): 203–9. https://doi.org/10.5281/zenodo.15561908.

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The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examining key online promotional techniques such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, influencer collaborations, email marketing, and content-based campaigns. It emphasizes the critical need for regulatory compliance, building cons
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Al-Assaf, Khaled Tawfiq, Mariam Said Mahmoud Foriki, Tariq Samarah, et al. "Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan." International Review of Management and Marketing 15, no. 1 (2024): 137–45. https://doi.org/10.32479/irmm.17707.

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This study aims to explore the impact of digital marketing elements on promoting local pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan. The study identifies specific elements of digital marketing, including social media marketing (SMM), Content marketing, e-mail marketing, and online advertising. The descriptive analytical approach is used. The study population consisted of 1926 pharmacies spread throughout Amman city the capital of Jordan, with a random sample of 320 pharmacies. The research tool used to collect data is a structured questionnaire designe
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Arjun, Jaiswal1 Sushil Chaurasiya1 Shiva1 Ajeet Sharma1 Ramayan Yadav1 Neha Chaudhary1 Ashutosh Chand Kaushal2. "Navigating India's Expanding OTC Healthcare Market: Trends, Challenges, and Strategies." International Journal in Pharmaceutical Sciences 2, no. 6 (2024): 518–27. https://doi.org/10.5281/zenodo.11543495.

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India's over-the-counter (OTC) healthcare market is experiencing a surge, projected to reach USD 11.62 billion by 2026. This growth stems from rising disposable incomes, increased health awareness, and a burgeoning middle class. The market offers a diverse range of products catering to various needs, from pain relievers to dietary supplements. Several factors contribute to this growth: growing health consciousness, changing lifestyles, and regulatory reforms promoting quality and accessibility. The e-commerce boom further expands product reach. Understanding the market requires segmentation by
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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11001100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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Prerana. M. Khamkar, Prerana M. Khamkar, Aboli V. Mahadik Aboli. V. Mahadik, A. P. Jadhav A. P. Jadhav, and V. K. Redasani V. K. Redasani. "Comparative study on antidiabetic drugs of different companies." International Journal of Pharmaceutical Research and Applications 10, no. 2 (2025): 1710–013. https://doi.org/10.35629/4494-100217101713.

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The pharmaceutical sector is rapidly adapting to changing market situations, technical breakthroughs, and regulatory landscapes. This article examines pharmaceutical businesses' marketing strategies and challenges in a constantly evolving market.Because the products in question are different from general marketing, pharmaceutical marketing is essential to the healthcare ecosystem. Pharmaceuticals, as opposed to consumer goods, include over-the-counter (OTC) medications, life-saving prescriptions, and medical equipment; these products are all used to meet essential healthcare needs rather than
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Erfino Johari, Mohd, Norazmi Anas, Nurul Hidayah Aziz, et al. "Tahfiz Preneurship Governance Framework, Products, and Effective Marketing Strategies in Malaysia." International Journal of Religion 5, no. 1 (2023): 17–33. http://dx.doi.org/10.61707/jbgc4775.

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Tahfizpreneurship is a term that encompasses both tahfiz and entrepreneurship with the goal of enabling private Tahfiz institutions (PTIs) in Malaysia to generate sustainable income for their survival and existence. The insufficiency of government aid, donations, and fees to fully cover the operational and governance expenses of PTIs contributes to the unfavourable societal impression of these institutions, which are often stigmatised as welfare and charity centres. Furthermore, the COVID-19 pandemic has resulted in the closure of numerous PTIs as a consequence of financial obligations and lim
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Ahmad, Jamilah, Widayatmoko Widayatmoko, and Fauziah Md Taib. "Enhancing Malaysia’s Halal Brand Identity: Insights and Strategies for Sustainable Global Halal Hub." Kajian Malaysia 42, no. 2 (2024): 73–94. http://dx.doi.org/10.21315/km2024.42.2.4.

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Halal branding has become an essential strategy for businesses to cater to the needs of Muslim consumers and tap into a rapidly growing market. Malaysia has positioned itself as a global halal hub, attracting Organisation of Islamic Cooperation (OIC) food manufacturers and becoming a trusted source of halal products and services. However, developing a distinct Malaysia’s halal brand identity remains a challenge. This article explores the importance of developing a strong halal brand identity for the sustainability of Malaysia as a global halal hub. The study conducted in-depth interviews with
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Aghaei, Iman, and Narjes Alarsali. "Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups." BOHR International Journal of Computer Science 1, no. 1 (2023): 57–68. http://dx.doi.org/10.54646/bijcs.2022.10.

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The growing over-the-counter (OTC) medication sector within the pharmaceutical industry gains competitive advantages through digital marketing where the companies must reevaluate their infrastructure and their marketing techniques to get through this evaluation. This study aims to analyze the influence of developing pharmaceutical marketing on consumer purchase decision of OTC medication. An empirical online survey was conducted based on a self-administrated questionnaire to assess the impact of pharmaceutical digital marketing, reference groups, and brand experience toward consumer decision o
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Dissertations / Theses on the topic "Digital marketing for OTC products"

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López, Viteri José Rodrigo, and Campos Aloizie Reátegui. "Actitud, comportamiento e intención de compra de los consumidores finales hacia la publicidad en redes sociales de productos farmacéuticos OTC en San Borja, Lima. Caso aplicado: MiFarma, Inkafarma, Boticas y Salud y Universal." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626121.

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La presente investigación tiene el propósito de conocer las actitudes, comportamientos e intención de compra de los consumidores finales hacia la publicidad en redes sociales de productos farmacéuticos OTC del distrito de San Borja en Lima, Perú. El objetivo es descubrir oportunidades de mejora para el sector farmacéutico el cual no tiene una taza de crecimiento alto como otros sectores en el mercado publicitario digital. Para esto se realizó una investigación cuantitativa, la herramienta utilizada fueron encuestas a una muestra de 383 pobladores consumidores de este tipo de mercado. Además se
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Koukova, Nevena Taneva. "Marketing of digital products." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2414.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.<br>Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Tran, Hoai Thuong <1996&gt. "The Influence of Digital Marketing on Consumer Purchase Decisions toward Fast Fashion Products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18319.

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The purpose of this thesis is to examine the influence of digital marketing on consumer purchase decisions toward fast fashion products. Four major digital channels that are popular with fast fashion consumers are selected for the study, namely social media marketing, blogs and websites, branded mobile apps, and email marketing. A quantitative research methodology was adopted, and the data were collected from 420 consumers through online questionnaires. The findings of the study revealed that there is indeed a relationship between the chosen digital marketing channels and the decisions to buy
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Quintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.

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En la presente investigación se analizan las estrategias digitales en redes sociales de las tiendas orgánicas con la finalidad de descubrir la consecuencia actual y, en base a eso, se realizan estudios cualitativos y cuantitativos para descubrir si es que el uso constante y estratégico de estas son efectivas para posicionar la marca en el mercado. Según la investigación, el posicionamiento de la marca se ve reforzado. Sin embargo, debe ir acompañado de un desarrollo a nivel marca, no solo a través de redes sociales.<br>In this research, I analyze the digital strategies in social networks of or
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Sledzik, Christopher Steele. "PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828.

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Wang, Yi-Shun, and 王怡舜. "The Measurement Model of Customer Information Satisfaction for Internet Marketing of Digital Products." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/65455100460802808003.

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博士<br>國立政治大學<br>資訊管理學系<br>90<br>MIS literature has not addressed the measurement of web customer information satisfaction (WCIS) in electronic commerce. Current models for measuring user information satisfaction (UIS) and end-user computing satisfaction (EUCS) are perceived as inapplicable as they are targeted primarily towards either conventional data processing or the end-user computing environment. This study develops a comprehensive model and instrument for measuring customer information satisfaction for web sites that market digital products and services. This paper first discusses the co
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Tolettini, Carlo Alberto. "Digital marketing of socially unacceptable products : the case of Fabbrica d'Armi Pietro Beretta." Master's thesis, 2015. http://hdl.handle.net/10400.14/20574.

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The purpose of this thesis is to outline the aspects of marketing for those products that society considers non-acceptable, in this instance marketers must operate under severe constraints. These marketers cannot incite nonusers to become customers, they don’t have access to the same media opportunities as those whose products are legit; they must fight severe public relation conflicts against advocacy groups that can be obstinate and very potent. For better understanding the topic a practical case will be provided too see the issues the Marketing department of Fabbrica d’Armi Pietro Ber
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LO, TZU-CHUN, and 羅紫君. "Integrated Digital Marketing Channels and Direct Selling for Consumer Purchase Intention of Biotech Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/37371789514916541566.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>101<br>Online stores are becoming one channel that could not be overlooked following the sustained growth in e-commerce market. For this reason, the question rises as to whether if consumers with different characteristics are affected when other shopping channels could meet consumer demand at the same time? Moreover, how do consumers make initial shopping decisions when faced with the strength and weakness of online and direct-sale channels for shopping? The study aims to analyze the factors that affect the purchase intention for health food in consumers through inte
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WU, YI CHIN, and 吳依縉. "The Study of the Digital Marketing Strategy of Cosmetic Products in Taiwan- A Case of L’Oreal." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/82300758683210271516.

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碩士<br>國立臺灣師範大學<br>管理研究所<br>102<br>In such keen competitive cosmetic industry, L’Oreal keeps being the leader of the field. This study would like to investigate what is the advantage competitiveness help L’Oreal maintain the superiority? With the resource-based theory as the foundation, and through the second-hand information collection and organization, we generalized the core competence of L’Oreal is the ability of integrating the acquisition brand. Which including: 1. Wisely acquisition: choose the brand that has its own specialty and the brand personality is complement to the exist brands.
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Almeida, Catarina Lopes. "Digital influencers : the impact that sponsorship disclosure has on consumers´ purchase intentions." Master's thesis, 2021. http://hdl.handle.net/10400.14/35021.

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In the past few years, it has been noticed a fast growth of social media platforms, not only for entertainment but also as platforms where companies promote their products and/or services to consumers through a recent marketing strategy - influencer marketing. This new concept has been increasingly adopted by companies mostly due to the appearance, in recent years, of digital influencers and their influence on followers’ purchase intentions. This dissertation was developed in order to understand how the disclosure of sponsorship has an impact on consumers' purchase decision. It was considered
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Books on the topic "Digital marketing for OTC products"

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Frost & Sullivan., ed. European OTC internal analgesic markets: New products open up marketing opportunities. Frost & Sullivan, 1995.

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Harden, Leland. Digital Engagement. AMACOM Books, 2009.

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Adamson, Allen P. BrandDigital: Simple ways top brands succeed in the digital world. Palgrave Macmillan, 2009.

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Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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Cocoran, Ian. The art of digital branding. Allworth Press, 2011.

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Torp, Jeffrey. Internet delivery of bank products and services: Federal regulatory requirements. AlexInformation, 2002.

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Diesperova, Natal'ya. Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2038207.

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The textbook examines the theory and practice of management, organization, and implementation of marketing activities of the company. The main components of marketing are presented: marketing analysis, development and promotion of the company's products and brands within the framework of the chosen development strategy. Special attention is paid to the use of digital technologies in marketing. The text is illustrated with examples from the global and Russian marketing experience.
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Nam, Kyŏng-ho. Munhwa yesul chiwŏn chŏngch'aek ŭi ihae. K'ŏmyunik'eisyŏn Puksŭ, 2019.

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Intelligence, Market. European OTC Internal Analgesic Markets: New Products Open Up Marketing Opportunities. Frost & Sullivan, 1995.

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Adamson, A. Branddigital: Simple Ways Top Brands Succeed in the Digital World. Palgrave Macmillan, 2008.

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Book chapters on the topic "Digital marketing for OTC products"

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Ivan, Loredana, and Eugène Loos. "The marketing of technology products for older people." In Digital Ageism. Routledge, 2023. http://dx.doi.org/10.4324/9781003323686-6.

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Harris, Jennifer L., Frances Fleming-Milici, Ashley N. Gearhardt, et al. "Digital Food Marketing and Children’s Health and Well-being." In Handbook of Children and Screens. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69362-5_12.

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AbstractUnhealthy food and beverage marketing to children, including adolescents, leads to diet-related negative health outcomes. In recent years, food brands have pioneered highly engaging, rewarding, and targeted digital marketing techniques with enormous youth appeal to reach children online. As with traditional TV advertising, digital marketing primarily promotes unhealthy products and negatively affects children’s food preferences and diets. However, online marketing is often disguised within entertainment content, including games and endorsements by celebrities and popular influencers, s
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Emond, Jennifer A., Jeffrey Chester, Jonathan Noel, et al. "Alcohol, Tobacco, and Firearm Promotion in Digital Media: Corporate Influences on Adolescent Health." In Handbook of Children and Screens. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69362-5_13.

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AbstractAlcohol, tobacco, and firearm use are the root causes of disability and mortality in the United States. The use of these products in adolescence has considerable impacts on immediate and lifelong health. Adolescents have been the key targets of alcohol, tobacco, and firearm companies because of the potential to shape brand alliances and lifetime use. Marketing and product placements in media have often been used to reach the adolescent market for tobacco and alcohol products, continue to be used to reach the adolescent market for alcohol, and emerging data suggest that they may be used
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Rizomyliotis, Ioannis, Apostolos Giovanis, and Kleopatra Konstantoulaki. "How User Engagement Mediates the Effect of Social Media Marketing Efforts on Brand Loyalty of Green Products. The Role of Green Brand Bullying." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_73.

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AbstractGreen products are getting more preferred than the conventional ones as they are related with sustainable consumption. Digital marketing practices are used by companies to reach the relevant target groups, to promote green products and develop sustainable relationships with their customers. Although there are several studies dealing with the role of social media marketing efforts, still, research in brand loyalty for green products has remained limited. The present study addresses this gap by proposing a conceptual framework describing the relationship between the social media marketin
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Fedorko, Richard, Štefan Kráľ, and Lenka Štofejová. "The Development of Online Shopping and Finding Information About Products in the Visegrad Four Countries." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-31836-8_18.

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Migkos, Stavros, Androniki Katarachia, Ioannis Antoniadis, and Vaggelis Saprikis. "The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_49.

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AbstractThe role of social media has undoubtedly increased in recent years, both in terms of its use in advertising and digital marketing, influencing consumers to their choices and shaping their buying behavior in many cases. Therefore, it is essential to study their influence on consumer behavior by investigating the factors affecting it. Hence, based on an extant literature review, this study investigates the influence of digital marketing in the modern era and the degree to which it affects individuals’ buying behavior. Our research was based on a questionnaire research tool, which was dis
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Ermecke, Kevin, Rainer Olbrich, and Philipp Brüggemann. "They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-31836-8_9.

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Baines, Paul, Sara Rosengren, and Paolo Antonetti. "Digital and Social Media Marketing." In Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780192893468.003.0019.

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This chapter discusses the impact of digital marketing. It covers the digital transformation of marketing while referencing new digital technologies, digital competition, and changing customer behaviours as the key drivers of the transformation. Digital marketing primarily refers to the management and execution of marketing using digital technologies, channels, and digital data about consumer characteristics and behaviour. Meanwhile, social media marketing promotes business products or services and comprises the use of social media as purchased, owned, and earned media, as well as for marketin
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Gelashvili, Vera. "Digital Marketing vs. Traditional Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8003-5.ch003.

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Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective in some cases. It is the case of marketing, where companies had to change or blend traditional marketing with digital marketing (i.e., to promote their products and services through the internet). The aim of this work is to analyse the existing literature on similarities and diffe
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Galang, Ethelbert Garcia, and Marie Grace Avelino Gomez. "Digital Disruption." In Redefining the Future of Digital Marketing With Virtual Influencers. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0255-3.ch002.

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Traditional marketing has been affected by the rise of virtual influencers (VIs). Traditionally, products were marketed by celebrities or human influencers. Influencer marketing has been a strategy for connecting with audiences through credible and engaging social media figures and celebrities. This chapter explores the rise of VIs as they reshape the marketing landscape. Unlike human influencers, VIs offer unparalleled consistency, innovative engagement methods, and cost efficiency, revolutionizing marketing strategies across platforms like Instagram, TikTok, and virtual reality environments.
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Conference papers on the topic "Digital marketing for OTC products"

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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir
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Juswadi, Juri, Pandu Sumarna, and Neneng Sri Mulyati. "Digital Marketing Strategy of Indonesian Agricultural Products." In International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200402.024.

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Belov, F. D. "Monetization model of digital products: economic and marketing efficiency." In Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/mtde-19.2019.99.

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Pavlenko, Volodymyr, Ihor Ponomarenko, Oksana Morhulets, Andrii Fedorchenko, Olha Chorna, and Vladyslav Pylypenko. "Creating Educational Products With Using Data Science and Digital Marketing." In 2023 IEEE 4th KhPI Week on Advanced Technology (KhPIWeek). IEEE, 2023. http://dx.doi.org/10.1109/khpiweek61412.2023.10312906.

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Alimudin, Arasy, Agus Sukoco, Ani Wulandari, and Elok Damayanti. "Digital Marketing Strategies to Sales of SME’s Gempolklutuk Village Products." In 13th Annual International International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2023. http://dx.doi.org/10.46254/an13.20230140.

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Sergeyeva, N. V. "Digital technologies in the marketing of agricultural enterprises." In III ALL-RUSSIAN SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION “ACHIEVEMENTS OF SCIENCE AND TECHNOLOGY, CULTURAL INITIATIVES AND SUSTAINABLE DEVELOPMENT-DNIT-III-2024”. Krasnoyarsk Science and Technology City Hall, 2024. http://dx.doi.org/10.47813/dnit-iii.2024.11.3001.

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Many agricultural and processing enterprises face the problem of timely sale of perishable products. Enterprises need to create a multifactorial digital technology with a number of consistent tools that contribute to creating a highly rated organization in a communication environment, monitoring retail sales and stimulating product sales. Digital tools for marketing analysis and control of marketing operations are proposed through the introduction of a Low-cod platform and a CRM system. A special program will help to organize interaction with customers, control wholesale deliveries and retail
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Memeț, Diana, Rodica Burbulea, and Svetlana Gangan. "Digital marketing in the light of promoting and strengthening the image on the market." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.35.

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In the realm of modern businesses, digital marketing occupies a central and essential place. It represents a strategic component of a company's activity, considering the significant changes in consumer behavior and the business environment generated by the digital revolution. Digital marketing is an essential component of modern marketing strategies and represents the use of digital channels to promote and market products and services. It has numerous characteristics and particularities that differentiate it from other forms of traditional marketing. Currently, it has become an essential compo
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Eljazović, Maida, Amel Kosovc, and Elma Avdagić-Golub. "Comparative Analysis of Digital and Traditional Ma." In BASIC TECHNOLOGIES AND MODELS FOR IMPLEMENTATION OF INDUSTRY 4.0. Academy of Sciences and Arts of Bosnia and Herzegovina, 2023. http://dx.doi.org/10.5644/pi2023.209.13.

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With modern technological progress and scientific achievements, companies are actively adjusting their business strategies in order to take advantage of new business opportunities and achieve maximum profit for their companies. One of the current changes in the field of marketing is the increasing emphasis on digital marketing. Digital channels, such as social networks, mobile applications and online advertising, are becoming essential tools for communication and engagement with target audiences. Mobile applications, m-commerce and other innovations allow consumers to easily buy products and a
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Hamdan, Yusuf, Anne Ratnasari, Aning Sofyan, and Yenni Yuniati. "Digital Marketer’s Capability in Handling Marketing Products and Services on Instagram." In Social and Humanities Research Symposium (SORES 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210617.004.

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Dalimunthe, Ritha F. "Factors Supporting Digital Marketing Of Competitive Rattan Products In Medan City." In 1st Economics and Business International Conference 2017 (EBIC 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/ebic-17.2018.64.

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Reports on the topic "Digital marketing for OTC products"

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Anis, Mohamad Saleem, and Mei Lan Tan. Investigating factors affecting drug purchasing behavior in light of digital practices used by Malaysian pharma companies to market and dispense their OTC products. Peeref, 2023. http://dx.doi.org/10.54985/peeref.2306p2802384.

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Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

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Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere
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