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Books on the topic 'Digital marketing for OTC products'

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1

Frost & Sullivan., ed. European OTC internal analgesic markets: New products open up marketing opportunities. Frost & Sullivan, 1995.

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2

Harden, Leland. Digital Engagement. AMACOM Books, 2009.

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3

Adamson, Allen P. BrandDigital: Simple ways top brands succeed in the digital world. Palgrave Macmillan, 2009.

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4

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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5

Cocoran, Ian. The art of digital branding. Allworth Press, 2011.

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6

Torp, Jeffrey. Internet delivery of bank products and services: Federal regulatory requirements. AlexInformation, 2002.

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7

Diesperova, Natal'ya. Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2038207.

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The textbook examines the theory and practice of management, organization, and implementation of marketing activities of the company. The main components of marketing are presented: marketing analysis, development and promotion of the company's products and brands within the framework of the chosen development strategy. Special attention is paid to the use of digital technologies in marketing. The text is illustrated with examples from the global and Russian marketing experience.
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8

Nam, Kyŏng-ho. Munhwa yesul chiwŏn chŏngch'aek ŭi ihae. K'ŏmyunik'eisyŏn Puksŭ, 2019.

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9

Intelligence, Market. European OTC Internal Analgesic Markets: New Products Open Up Marketing Opportunities. Frost & Sullivan, 1995.

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10

Adamson, A. Branddigital: Simple Ways Top Brands Succeed in the Digital World. Palgrave Macmillan, 2008.

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11

BrandDigital: Simple ways top brands succeed in the digital world. Palgrave Macmillan, 2009.

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12

Leibtag, Ahava. Digital Crown: Winning at Content on the Web. Elsevier Science & Technology Books, 2013.

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13

Adamson, Allen P. BrandDigital: Simple Ways Top Brands Succeed in the Digital World. St. Martin's Press, 2008.

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14

Gunter, Barry. Kids and Branding in a Digital World. Manchester University Press, 2015.

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15

Gunter, Barry. Kids and Branding in a Digital World. Manchester University Press, 2015.

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16

Correia, Teo. Fluid Consumer: Next Generation Growth and Branding in the Digital Age. Kogan Page, Limited, 2016.

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17

Branddigital: Simple ways top brands succeed in the digital world. Palgrave Macmillan, 2008.

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18

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age. Redline, 2016.

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19

Rx-To-OTC Switch - The Strategies Behind Switches.: The Strategies Behind Switches. The Results Today. Progress Publishing, 1997.

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20

Cocoran, Ian. Art of Digital Branding. Skyhorse Publishing Company, Incorporated, 2010.

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21

How They Started Digital. Crimson (DNA), 2012.

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22

ONU, Paul. Marketing for Startups: Learn How to Build and Sell Digital Products and Services. Independently Published, 2020.

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23

Rollin, Robér. Essays on Congruence Theory in Marketing: Special Focus on Digital Products and Webstores. Springer Fachmedien Wiesbaden GmbH, 2022.

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24

Akram, Asim. Digital Marketing for Small Businesses: How to Market Your Products and Services Online. Independently Published, 2018.

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25

Digital Luxury: Transforming Brands and Consumer Experiences. SAGE Publications, Limited, 2019.

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26

Batat, Wided. Digital Luxury: Transforming Brands and Consumer Experiences. SAGE Publications, Limited, 2019.

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27

Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement. Kogan Page, Limited, 2014.

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28

Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement. Kogan Page, 2014.

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29

Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2017.

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30

Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2022.

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31

Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2022.

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32

Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2017.

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33

Berger, Jonah. Contagious: How to Build Word of Mouth in the Digital Age. Simon & Schuster, Limited, 2014.

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34

Donnelly, Kevon. Digital Marketing Playbook: Sell More Products, Get New Customers and Create a Brand for Yourself. Independently Published, 2019.

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35

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, Limited, 2021.

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36

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, Limited, 2021.

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37

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, 2016.

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38

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, Limited, 2015.

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39

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, Limited, 2021.

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40

Local SEO Synthesis: Or how to open a window into the digital world to offer your local products and services. Rodolfo Turco, 2020.

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41

author, E.-Type, Walkingshaw Nate author, and Norton, Ken, writer of foreword, eds. Product leadership: How top product managers launch awesome products and build successful teams. O'Reilly, 2017.

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42

Green, Jacob. Monetize Your Blog Step-By-Step: Learn How to Make Money Blogging. Leverage Digital Marketing Best Practices and Create Digital Products to Profit from Your Blog. Independently Published, 2020.

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43

Marketing for Beginners: A Complete Beginner's Guide to Digital and Social Media Marketing. the Best Market Niches to Choose and How to Effectively Promote Your Products. Independently Published, 2022.

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44

Marketing for Beginners: A Complete Beginner's Guide to Digital and Social Media Marketing. the Best Market Niches to Choose and How to Effectively Promote Your Products. Independently Published, 2022.

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45

Galpin, Rosella. Factors to Make Things Viral : Exceptional Insights on Social Media and Marketing in the Digital World: Methods to Market Your Products Successfully. Independently Published, 2021.

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46

Your First 100: How to Get Your First 100 Repeat Customers Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul. CreateSpace Independent Publishing Platform, 2018.

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47

Brand Hate: Navigating Consumer Negativity in the Digital World. Palgrave Macmillan, 2016.

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48

Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a criti
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49

Kuenzler, Adrian. Restoring Consumer Sovereignty. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190698577.001.0001.

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For decades, there has been broad consensus within antitrust, intellectual property, and consumer law scholarship that consumers make decisions in their own best interests by consciously weighting the market’s relative prices, quantities, and qualities against each other. That consensus is unraveling in light of novel findings from cognitive and social psychology that explain how individuals’ concepts of what they prefer drive the global economy. At the same time, producers nowadays no longer merely satisfy consumers’ needs but also communicate their values, identities, and aspirations through
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