Relevant bibliographies by topics / Digital marketing in art

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital marketing in art'

Author: Grafiati
Published: 25 November 2024
Last updated: 31 July 2025

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Journal articles on the topic "Digital marketing in art"

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Giftson. S and Dr. S. Krishnakumari. "The Art of Digital Marketing." International Journal of Scientific Research in Science and Technology 11, no. 5 (2024): 311–15. http://dx.doi.org/10.32628/ijsrst2411453.

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The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.
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Anggraeni, Novi, Tussi Sulistyowati, and Nur Elfi Husda. "SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today." Journal of Community Service and Empowerment 5, no. 1 (2024): 62–72. http://dx.doi.org/10.22219/jcse.v5i1.30521.

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This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strate
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Asis, Patta Hindi, Marjani Marjani, and Andi Awaluddin Ma’ruf. "Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art." CARADDE: Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2020): 345–52. http://dx.doi.org/10.31960/caradde.v2i2.344.

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The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a
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Lee, Jin Woo, and Soo Hee Lee. "User participation and valuation in digital art platforms: the case of Saatchi Art." European Journal of Marketing 53, no. 6 (2019): 1125–51. http://dx.doi.org/10.1108/ejm-12-2016-0788.

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PurposeThe purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors conceptualise the role of user participation in creating the meaning and value of contemporary artworks in the online art market.Design/methodology/approachThe authors conduct a qualitative study of Saatchi Art as an instrumental case for theorising. It is an online platform for trading visual artworks created by young and emerging artist
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Syifa Pramudita Faddila, Doni Efendi, Siti Arinka Dwi Sulistia, and Muhammad Farhan Reza Pahlevi. "SOSIALISASI KEBUTUHAN DIGITAL MARKETING (KONSEP UNTUK UMKM “MARTINI ART” KERAJINAN PAHAT KAYU DESA WANAKERTA)." JURNAL BUANA PENGABDIAN 3, no. 2 (2021): 13–23. http://dx.doi.org/10.36805/jurnalbuanapengabdian.v3i2.1927.

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UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa
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Mahmutova, Dar'ya, and Dar'ya Gerasimova. "Digital Illustration Marketing via Blogs in the VKontakte Social Network." Virtual Communication and Social Networks 2023, no. 3 (2023): 160–66. http://dx.doi.org/10.21603/2782-4799-2023-2-3-160-166.

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Social networks provide a convenient platform for art dealing and marketing. Many digital illustrators have art blogs where they post and promote their work, which they may also exhibit at traditional offline galleries. The sphere of digital art is highly competitive and open to new effective promotion tools, which makes it a prospective research subject. This study featured an online community of digital artists in the VKontakte social network, as well as the methods they use to attract potential buyers and increase their fandom. The research relied on the information and communication method
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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry." Journal of Social Media Marketing 2, no. 2 (2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.

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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed sev
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Afef, Sahli. "State of the Art: Authenticity and Influencer Marketing." International Review of Management and Marketing 14, no. 1 (2024): 39–47. http://dx.doi.org/10.32479/irmm.15446.

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Digital marketing is a new form of marketing that uses several digital media to spread a message. Influencer marketing is a promising acquisition channel for companies to explore. Engaging with influencers can help a company improve its brand image and stand out in an increasingly competitive marketplace. However, these opinion leaders can influence the purchasing behavior of the target audience. These are individuals with skills in a particular field, using them to create quality content, they are recognized as experts in their field. The content they publish is often in the form of a persona
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Yusuf Hendrawanto, Aditya Rizqi Senoaji, Andriyan Eka Sapta, and Bagas Putra Pradana. "Pelatihan Digital Marketing dan Manajemen Keuangan pada UMKM Gardenia Art Indonesia." Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2023): 59–64. http://dx.doi.org/10.54066/abdimas.v2i2.304.

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Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam pertumbuhan pembangunan dan ekonomi. Salah satu UMKM yang sedang berkembang adalah Gardenia Art Indonesia yang bergerak di bidang kerajinan, yaitu pot hias. Permasalahan yang ditemukan pada UMKM Gardenia Art Indonesia adalah minimnya pengetahuan dan pemahaman pemilik dan pengelola UMKM tentang akuntansi, khususnya pencatatan dan pembukuan hingga penyusunan laporan keuangan serta belum maksimalnya pemasaran produk yang dilakukan oleh Gardenia Art Indonesia. Metode pelaksanaan kegiatan pengabdian kepada masyarakat terdiri dari lima t
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Darma, I. Made Riski Aditya, Kadek Devi Kalfika Anggaria Wardani, and Adie Wahyudi Oktavia Gama. "Binoh Pottery MSME marketing expansion through digital marketing strategy." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7, no. 4 (2022): 835–48. http://dx.doi.org/10.26905/abdimas.v7i4.7483.

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Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Pottery MSMEs in Binoh Village. By using the Participatory Rural Appraisal (PRA) method, t
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Dissertations / Theses on the topic "Digital marketing in art"

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Daita, Ananda Rohit. "The Art and Science of Data Analysis." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Current
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Nyblom, Oscar. "Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573.

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Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Marknadsplan, this study examines how to make design suggestions to improve user experience by using theories in interaction design and insights from user tests that highlights common issues. It turns out there are common issues that has been highlighted trough a heuristic analysis
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Čížová, Natália. "Marketingová stratégia vybranej firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201100.

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The basic feature of our time is constant change. The world is becoming more globalized, needs and desires of consumers are changing and consumer is changing itself, because he is more informed and has greater purchasing power. Technical and technological progress changes the way we look at the world. Competition strengthens and the way of trading is modernizing. For all these reasons, the marketing strategy is in many ways a necessity for businesses. The diploma thesis is divided into theoretical and analytical part and the main objective is the analysis and proposal of marketing strategy of
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Barone, Edoardo <1992&gt. "Innovazione digitale e marketing territoriale: strategie per lo sviluppo del settore turistico culturale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11824.

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Lo scopo di questo lavoro è quello di analizzare lo stato dell'arte circa i metodi di valorizzazione del patrimonio culturale italiano e di proporre nuovi strumenti e strategie per la collaborazione fra addetti ai lavori del settore artistico ed esercenti del territorio. La chiave di volta per tale cooperazione è da ricercare nello sviluppo di un innovativo modo di intendere e pensare il turismo, che leghi il patrimonio in questione al settore commerciale privato col fine di sviluppare le potenzialità dei singoli territori. Ed è proprio del territorio che questo lavoro comincerà a trattare, in
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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create
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Lindström, Sofia, Sebastian Edemalm, and Erik Reinholdsson. "Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52744.

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Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. Technology is evolving at a rapid pace and Artificial Intelligence (AI) can be found in a variety of applications. AI in marketing can provide valuable data clusterization and insights for pe
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Jarl, Mathilda. "WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441.

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With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.
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Silva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-­‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-­‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relac
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas &amp; Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr
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Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as
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Books on the topic "Digital marketing in art"

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Cocoran, Ian. The art of digital branding. Allworth Press, 2011.

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Baron, Cynthia. Designing a digital portfolio. 2nd ed. New Riders, 2010.

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Baron, Cynthia. Designing a digital portfolio. 2nd ed. New Riders, 2010.

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Ozuem, Wilson, and Silvia Ranfagni, eds. The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0.

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Dōdanuki, Shin'ichirō. Sheasuru bijutsu: Mori Bijutsukan no SNS, māketingu senryaku = Art to share : SNS marketing strategies of Mori Art Museum. Shoeisha, 2019.

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Clazie, Ian. Creating your digital portfolio: The essential guide to showcasing your design work online. HOW Books, 2010.

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Rowe, Robert. Graphic design portfolio strategies for print and digital media. Prentice Hall, 2010.

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Calvin, Jones, ed. The best digital marketing campaigns in the world: Mastering the art of customer engagement. Kogan Page, 2011.

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Jeong, Yang, ed. Professional manga: Digital storytelling with Manga Studio EX. Focal Press, 2008.

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Group, Primary Research, ed. The marketing of historic sites, museums, exhibits, and archives. Primary Research Group, 2005.

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Book chapters on the topic "Digital marketing in art"

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Cruz, Ana, Alex Fenton, and Alexander Christov. "The art of influencer marketing." In Digital and Social Media Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-12.

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Hernández, Eva Maria González, Jan-Hinrich Meyer, and Andrea Trujillo. "Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions." In Advances in Digital Marketing and eCommerce. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76520-0_14.

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Correia, Joana Sampaio, and Dora Simões. "Are Colors Emotional Triggers in Digital Branding?" In Marketing and Smart Technologies. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_52.

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Park, Young Won, and Paul Hong. "The Art of Allure: Inside Shiseido's Groundbreaking Marketing Mastery." In Cosmetics Marketing Strategy in the Era of the Digital Ecosystem. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3674-4_8.

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Harris, Jennifer L., Frances Fleming-Milici, Ashley N. Gearhardt, et al. "Digital Food Marketing and Children’s Health and Well-being." In Handbook of Children and Screens. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69362-5_12.

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AbstractUnhealthy food and beverage marketing to children, including adolescents, leads to diet-related negative health outcomes. In recent years, food brands have pioneered highly engaging, rewarding, and targeted digital marketing techniques with enormous youth appeal to reach children online. As with traditional TV advertising, digital marketing primarily promotes unhealthy products and negatively affects children’s food preferences and diets. However, online marketing is often disguised within entertainment content, including games and endorsements by celebrities and popular influencers, s
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Košičiarová, Ingrida, Adriana Mateášiková, and Zdenka Kádeková. "The future of digital marketing?" In Navigating the Future. Szegedi Tudományegyetem, 2025. https://doi.org/10.14232/gtk.nfdsib.2025.3.

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The Internet and digital technologies make consumers more informed and sophisticated nowadays, with a variety of rational and irrational factors influencing their shopping behavior. The present paper focuses on new digital trends, specifically artificial intelligence and augmented reality. The utilization of these trends in marketing communication within the food market is steadily increasing. The paper explores their influence on consumers' rational decision-making processes based on a questionnaire survey involving 764 respondents who are food consumers and use digital technologies. Statisti
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Dong, Anwen. "Gucci Digital Fashion Marketing Activity and Branding Analysis." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022). Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_173.

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Mekonnen, Aster, and Liz Larner. "Digital Marketing in Luxury Fashion: From Crisis to Strength." In The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_9.

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Moin, S. M. A. "Introduction: The Ancient Art of Storytelling and the Language of Marketing." In Brand Storytelling in the Digital Age. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-59085-7_1.

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Çeltek, Evrim. "Digital Art Events and Digital Art Museums." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4954-4.ch008.

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The development of information communication technologies and the increase in use have made it utilized as a tool for cultural and artistic production. Digital art, where technology and art coexist, has created a free working space for the artist. Digital art is a contemporary type of art that includes many different art methods such as sound art, computer graphics, virtual art, internet art, robotics, video, interactive art, computer animation, and it distinguishes itself from the old visual arts. The cities that have come to the fore with art in the world become the tourist attraction center
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Conference papers on the topic "Digital marketing in art"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Almeida, Mariana, Aline Veloso, Beatriz Moreira, et al. "Importance of Communication Strategies in Education: Development of Digital Marketing in the Space Sector." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0112.

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Lima Vinícius, Mendes. "Master in strategic marketing." In International conference Czech republic and lusophonic countries 2024: Education, art and digital technology in teaching. University of West Bohemia, Czech Republic, 2024. http://dx.doi.org/10.24132/zcu.2024.12426.59-60.

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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Kurolov, Maksud Obitovich. "A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing." In ICFNDS '22: The 6th International Conference on Future Networks & Distributed Systems. ACM, 2022. http://dx.doi.org/10.1145/3584202.3584248.

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Gerasimenko, N. M., and S. A. Pihanova. "THE DIGITAL ERA MARKETING." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-138-144.

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The modern stage of world economic and social development belongs to a post-industrial society.At this stage, scientific knowledge and information technology are being integrated.The development of information technology, changing business processes, accumulating huge amounts of data leads toThe digital economy is developing with a consumer-oriented focus, so the benefits ofThe consumer is becoming more powerful, his behaviors are changing.This requires changing marketing technologies, tools to work in the market, ways to interact with customers.Marketers should actively use the results of the
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Trifonova, Larisa. "The art of personalization in marketing strategies: trends and solutions." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.48.

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This article examines the strategic role of personalization in modern marketing, highlighting its impact on customer engagement and brand loyalty. With consumer expectations for customized experiences at an all-time high, companies are leveraging popular techniques such as data analytics, artificial intelligence, and customer journey mapping to create highly customized interactions across digital and physical touchpoints. The author’s research analyzes current trends including the use of real-time data, predictive modeling, and omnichannel personalization, while addressing the operational chal
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Castro Gutierrez, William Andre, Marco Antonio Lucio Venegas, Alvaro Larry Luis Felipe Mendoza Castillo, Marlon Walter Valderrama Puscan, and Henry Elder Ventura Aguilar. "Digital marketing strategies and positioning in SMEs marketing children's clothing." In 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024): “Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0.”. Latin American and Caribbean Consortium of Engineering Institutions, 2024. http://dx.doi.org/10.18687/laccei2024.1.1.609.

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Hrustek, Larisa, Iva Gregurec, and Martina Tomičić Furjan. "Consumption of Digital Content – Positive and Negative Aspects of Impact on Consumers." In 7th International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/itema.s.p.2023.205.

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The digital environment provides innovative ways to attract poten­tial customers in the market by sharing content through different channels. Content marketing shared daily by companies, paid advertisers, influencers, bloggers, or anonymous individuals in the digital environment shapes con­sumer habits and directs consumer activities. Therefore, ubiquitous effective digital content marketing and tempting offers can drastically influence con­sumer behavior and cause positive and/or negative aspects to impact them. The paper presents the theoretical framework as well as the results of the con­du
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Utomo, Humam Santosa, and Susanta Susanta. "The Effect of Digital Marketing Capability Against Marketing Performance with Innovation as mediation (Study on Batik SMEs during the Covid-19 Pandemic)." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.193.

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There The Covid-19 pandemic has an impact on SMEs in Bantul, Yogyakarta. During a pandemic, SMEs rely on digital marketing to access consumers. This study aims to examine the effect of digital marketing capabilities on innovation capabilities, the influence of digital marketing capabilities on marketing performance, and innovation capabilities on marketing performance. The research was conducted on SMEs that produce batik at the Giriloyo batik center and the Wijirejo batik center, Bantul, Yogyakarta. Respondents of this study believe 81 SMEs were selected by cluster sampling. The research inst
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Reports on the topic "Digital marketing in art"

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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Potter, Michael, and Lydia Harriss. Brain-computer interfaces. Parliamentary Office of Science and Technology, 2020. http://dx.doi.org/10.58248/pn614.

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Brain-Computer Interfaces (BCIs) measure brain activity and can be used to control digital devices. The focus of BCI development has been on using the technology to allow patients to control assistive equipment such as wheelchairs or prostheses. Beyond medicine they are under development for applications in entertainment, marketing and defence. This POSTnote looks at the underpinning technology, its applications and the associated ethical and regulatory challenges.
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Chen, Jinqiang, and Bolormaa Luvsandorj. Rebuilding Micro, Small, and Medium-Sized Enterprises Post-COVID-19 in Mongolia. Asian Development Bank, 2023. http://dx.doi.org/10.22617/brf230408-2.

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This brief looks at how projects to build entrepreneurial capacity and improve access to finance and equipment can strengthen the resilience of Mongolia’s micro, small, and medium-sized enterprises (MSMEs). It details how MSMEs, which account for around 70% of Mongolia’s employment, suffered financially during the COVID-19 pandemic and shares feedback from needs assessments, capacity building, and equipment provision programs. It recommends future programs focus on improving access to loans, offer e-commerce and digital marketing training, and support the growth of local cooperatives to bolste
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Falcão, Patrícia. Preserving Digital Art. Digital Preservation Coalition, 2024. http://dx.doi.org/10.7207/twgn24-02.

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Camacho Rodríguez, Luz Dary. Marketing digital en las pymes. Universidad Nacional Abierta y a Distancia, 2019. http://dx.doi.org/10.22490/ecacen.3489.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Zinn, Zach. Interrogating AI Bias through Digital Art. Just Tech, Social Science Research Council, 2022. http://dx.doi.org/10.35650/jt.3039.d.2022.

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Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

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Chung, Te-Lin, and Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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