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Dissertations / Theses on the topic 'Digital marketing in art'

Author: Grafiati

Published: 25 November 2024

Last updated: 31 July 2025

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1

Daita, Ananda Rohit. "The Art and Science of Data Analysis." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Current

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Nyblom, Oscar. "Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573.

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Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Marknadsplan, this study examines how to make design suggestions to improve user experience by using theories in interaction design and insights from user tests that highlights common issues. It turns out there are common issues that has been highlighted trough a heuristic analysis

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Čížová, Natália. "Marketingová stratégia vybranej firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201100.

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The basic feature of our time is constant change. The world is becoming more globalized, needs and desires of consumers are changing and consumer is changing itself, because he is more informed and has greater purchasing power. Technical and technological progress changes the way we look at the world. Competition strengthens and the way of trading is modernizing. For all these reasons, the marketing strategy is in many ways a necessity for businesses. The diploma thesis is divided into theoretical and analytical part and the main objective is the analysis and proposal of marketing strategy of

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Barone, Edoardo <1992&gt. "Innovazione digitale e marketing territoriale: strategie per lo sviluppo del settore turistico culturale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11824.

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Lo scopo di questo lavoro è quello di analizzare lo stato dell'arte circa i metodi di valorizzazione del patrimonio culturale italiano e di proporre nuovi strumenti e strategie per la collaborazione fra addetti ai lavori del settore artistico ed esercenti del territorio. La chiave di volta per tale cooperazione è da ricercare nello sviluppo di un innovativo modo di intendere e pensare il turismo, che leghi il patrimonio in questione al settore commerciale privato col fine di sviluppare le potenzialità dei singoli territori. Ed è proprio del territorio che questo lavoro comincerà a trattare, in

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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create

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Lindström, Sofia, Sebastian Edemalm, and Erik Reinholdsson. "Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52744.

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Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. Technology is evolving at a rapid pace and Artificial Intelligence (AI) can be found in a variety of applications. AI in marketing can provide valuable data clusterization and insights for pe

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Jarl, Mathilda. "WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441.

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With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

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Silva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relac

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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr

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Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as

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Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive s

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Koukova, Nevena Taneva. "Marketing of digital products." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2414.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.<br>Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201401." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633571.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201402." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633572.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201501." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/633573.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201502." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/633650.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de Comunicación escrita y Pensamiento Innovador y la competencia específica de Actualización e Innovación Comercial.Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet.La digitalidad también ha permeado en el Marketing y

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201601." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633651.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador y la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos es

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633652.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador y la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos es

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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633653.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador así como la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objet

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Ignacio, Martinez Alcorta Jorge, and Ortiz Tavara Davis. "Marketing Digital-CM55-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633655.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador así como la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objet

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Fatima, Castillo Botetano, Ortiz Tavara Davis, and Tello Horna Diana Luz. "Marketing Digital-CM55-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633656.

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Descripción:El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de "lo digital" - en toda su magnitud y variables - cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online.Propósito:El curso prepar

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Fatima, Castillo Botetano, Ortiz Tavara Davis, and Tello Horna Diana Luz. "Marketing Digital-CM55-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633657.

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El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de "lo digital" - en toda su magnitud y variables - cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online.El curso prepara al alumno para ser u

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Martin, Lescano Uriol Ubaldo. "Marketing Digital-CM55-201900." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633658.

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El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de "lo digital" - en toda su magnitud y variables - cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online.El curso prepara al alumno para ser u

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Fatima, Castillo Botetano, Ortiz Tavara Davis, and Lescano Uriol Ubaldo Martin. "Marketing Digital-CM55-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633659.

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El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de ¿lo digital¿ - en toda su magnitud y variables- cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online. El curso prepara al alumno para ser u

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Holder, John Frans Patrick. "Immersive, digital, expressive, art." Thesis, University of East London, 2011. http://roar.uel.ac.uk/3137/.

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Ever since I can remember I have been obsessed with alternate realities of one form or another: be it creating a graphical fantasy computer game in the mid 1980's; or as an engineer in rooms full of mainframe computers with their invisible layers of data being interrogated and processed, to more recently creating places that people would explore and spend time in Virtually', such as three dimensional social environments and rich-media websites. Despite a background in creative design and computing as engineer, designer, and media creative, my artistic mind always seems to be thinking in abstra

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Anderson, Larna. "Art marketing and management." Thesis, Rhodes University, 1995. http://hdl.handle.net/10962/d1002188.

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Formal art education equips students with skills to produce artworks. A formal art education may increase the opportunity for employment, however, art-related employment is very limited. Art graduates would be better equipped to market and manage art establishments or their own careers if art education were to be supplemented with basic business skills. Artists who wish to earn unsupplemented incomes from their art should undertake to acquire business acumen. This includes being presentable to the market place in attitude and appearance. It also includes aptitude in art, marketing and manageme

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Beneventi, Martina. "Digital marketing: comunicazione e percezione del nuovo marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8292/.

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Il Digital Marketing si occupa di tutto quello che possiamo fare, grazie ad Internet, per far crescere il business aziendale. Le tecnologie informatiche negli ultimi anni stanno producendo degli effetti pervasivi sulle infrastrutture delle imprese, sui prodotti, sui mercati e sui consumatori, con una rilevanza tale all'interno di un periodo di tempo relativamente limitato che non è possibile riscontrare in nessuna epoca passata. Coinvolgono le relazioni tra imprese, i mercati dei consumatori, le relazioni tra gli stessi consumatori, le singole componenti del marketing mix (prodotto, pre

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Florez, Sandra. "Publicidad digital: Carolina Herrera." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623888.

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Charla de Marketing Digital a cargo de la Carrera de Administración y Marketing con Sandra Florez, Brand Manager de Puig Perú. Se realizó el 19 de junio de 2018 en el Auditorio Bancalari de la Universidad Peruana de Ciencias Aplicadas (UPC), Campus Monterrico.

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Bennett, Josephine. "Marketing public art : public art, urban cultural policy and the role of relationship marketing." Thesis, Queensland University of Technology, 2000.

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Куценко, Є. О. "Digital-marketing в сучасних умовах". Thesis, Київський національний універститет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/10156.

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Bergman, John. "IMMERSIVE GALLERY OF DIGITAL ART." Thesis, KTH, Arkitektur, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223228.

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Kavanaugh, Anya. "Effectiveness of Digital Response Art." Digital Commons at Loyola Marymount University and Loyola Law School, 2020. https://digitalcommons.lmu.edu/etd/905.

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This study looks at the effectiveness of digital media to create response art and deepen attunement with adolescent clients as well as develop self-awareness in the therapist. An arts- based qualitative heuristic self-study was used to analyze data gathered over a six-week period. The subject was the researcher/therapist and the data was gathered during the second-year practicum while working with adolescents at a non-public school. Data was gathered through a process of creating two post-session response artworks using video, animation, or digital drawing and a written reflection for each art

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Dimitrova, Polina, and Isa Sin. "Digital Marketing in Start-Ups : The role of digital marketing in acquiring and maintaining business relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76330.

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This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. Furthermore, business relationships have always taken an essential role among companies especially today due to the heightened level of digitalization. This case study attempts to answer two main research questions which this paper i

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Solenne, Andrea. "Machine Learning nell'era del Digital Marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/20476/.

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Il Machine Learning è una branca dell’intelligenza artificiale avente lo scopo di migliorare autonomamente l’identificazione di pattern nei dati. L'obiettivo di questo elaborato è capire se gli strumenti che mette a disposizine il machine learning possano fare la differenza nella creazione di strategie di digital marketing. Per rispondere a questa domanda sono stati presi in considerazione come casi studio, aziende che hanno utilizzato o utilizzano algoritmi di machine learning per il raggiungimento o miglioramento delle proprie strategie di marketing. Sulla base dei casi analizzati, si è dedo

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Lashgari, Maryam. "Digital Marketing Strategy:B2B and Stakeholders Communication." Doctoral thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-220144.

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Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. Business to business marketers have also been engaged in such challenges by maintaining a slow adoption, which has motivated the researchers to study the adoption of different means and tools of digital communication in a business context. Through this research

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Martins, Paulo Jorge Gomes de Sousa. "Plano de marketing digital ANFQ 2016." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10657.

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Mestrado em Marketing<br>As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online um fator crítico de sucesso para as organizações do terceiro sector envolverem a sociedade nas suas causas e, desta forma, conseguirem os recursos humanos e financeiros que necessitam para atingir os seus fins. O presente plano de marketing tem como objetivo aumentar a notoriedade da ANFQ e desenvolver uma estratégia de marketing digital integrada, orientada pelos valores da associação e alicerçada numa mensagem de marca consistente em todos os canais de comunicação. A ANFQ - Associ

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Ramírez, Benítez María de Jesús, and Castillo Bianca Vianey Sánchez. "Publicidad y marketing digital en PyMes." Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2016. http://hdl.handle.net/20.500.11799/100016.

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El desarrollo de este proyecto nos ayuda a conocer el rumbo de las empresas, si cuenta con recursos como en las estrategias de e-marketing de cada una con los modelos de negocio online, donde se identificará si están orientados o no al uso de factores o componentes de PyMES enfocándose al consumidor digital, así como adaptándose a ella, si ha mejorado su aceptación por parte de la empresa y por parte del consumidor digital. Como maneja las relaciones con estos últimos, de manera que beneficien a toda la organización, las empresas que hacen uso de estos servicios, deben tener una estrategia par

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Пімоненко, Тетяна Володимирівна, Татьяна Владимировна Пимоненко, Tetiana Volodymyrivna Pimonenko, et al. "Digital marketing tools in brand promotion." Thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86990.

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У роботі розглянуто головні інструменти цифрового маркетингу, їх особливості та переваги.<br>В работе рассмотрены основные инструменты цифрового маркетинга, их особенности и преимущества.<br>This paper considers the main tools of digital marketing, their features and advantages.

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Kholod, V. "Digital vs internet marketing: specific differences." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77050.

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Intensive quantitative and qualitative growth of Internet users since the late 80- ies provided it with communication functions and possibilities of economic interaction. Enterprises started to create sites and implement electronic forms of doing business. The continuous growth of Internet users, each of whom is a potential consumer, has led to an adequate increase in the turnover of the electronic economy. Virtual goods and electronic money are unique phenomena of electronic economy, which do not exist separately from the productive forces of the electronic economy (computer devices and

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Juste, Carlijn. "Digital Materials in Physical Spaces : Strategies for Exhibiting Digital and Beyond-Digital Installations in Contemporary Art Institutions." Electronic Thesis or Diss., Université de Lille (2022-....), 2025. http://www.theses.fr/2025ULILH001.

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Cette recherche interroge les nouvelles stratégies curatoriales relatives aux expositions d'œuvres d'art numérique dans des espaces physiques d'exposition. Par art numérique, j'entende les projets artistiques qui font usage de manière créative et critique de technologies telles que la programmation algorithmique, la réalité virtuelle ou augmentée, la robotique, l'utilisation des datas et les nouvelles formes d'apparition de l'image. Dans un monde où les outils numériques sont une condition structurante de la vie en société et de toute production culturelle (Stalder 2016), l'art numérique est u

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Christiansen, Lauren. "Redefining exhibition in the digital age /." This body of writing is available online with supplemental images, 2010. http://exhibitioninthedigitalage.tumblr.com/.

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Giraldo, Quintana Katherine María Elena. "“Propuesta de un plan de marketing digital, para la exportación de Pisco al Estado de California, Estados Unidos”- caso: ASJ Trading S.A.C de Lima." Bachelor's thesis, Universidad Ricardo Palma, 2017. http://cybertesis.urp.edu.pe/handle/urp/1388.

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La presente tesis busca comprobar que tan efectivo puede ser implementar un plan de marketing digital para la exportación de Pisco al Estado de California, en una empresa pyme recién constituida. Se optó por este plan porque fue una de las mejores alternativas de publicidad que pudiera ser más eficiente en cuanto al tiempo y al dinero, y que tiene fácil acceso al público objetivo en un tiempo instantáneo de una publicación y con campañas pagadas de acuerdo al presupuesto de cada organización. Existen otras alternativas que se puede lograr para la exportación de productos al extranjero, como

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Jones, Benjamin David. "Digital butterflies of the backstreets : participatory art and the digital divide." Thesis, University of Newcastle upon Tyne, 2015. http://hdl.handle.net/10443/3063.

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Through this practice-based research I interrogate the terms community art, activism, social and digital media, as well as community and place. It is an investigation into both theoretical and practical aspects of community art practice and its connection to national and local policies on community, arts and digital media. It considers the increasing role digital technology and social media have in communities and community organisations, in particular under the guise of austerity, and how community organisations (do not) use social media and digital technology to encourage participation. It c

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Edström, Jesper, and Nicky Ristic. "Digital art recommendation system : A personalized virtual tour of digital collections." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-449497.

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The purpose of this project is to create a website with a React-based prototype recommendation system of a large cultural collection. The aim of the website is to provide a function that allows a user to upload an image to which the system consequently recommends correlating artwork from the publicly available collection of the Metropolitan Museum of Modern Art (MET). The correlation coefficient between the uploaded image and the artworks from (MET) is acquired through Pearson Correlation. Furthermore the artwork with the highest correlation to the uploaded picture is shown first, then each su

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Contreras, Bellido Christian Andres, Salazar José Miguel Cordova, Montoya Valeria Beatriz Espinoza, and Ferrer Rubi Ellen Hernandez. "Proyecto Digital Boost." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651778.

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El presente proyecto es una agencia de Marketing Digital para la red social Facebook, dirigida a ofrecer servicios a empresas Mype en Perú, dedicadas principalmente a la comercialización de productos y/o servicios, que tuvieran presupuestos bajos para invertir en un canal digital. La elección de mercado objetivo se obtuvo mediante una investigación de las necesidades de los actuales empresarios del país. Las empresas, en su mayoría, están bajo el régimen Mype, y se vio reflejado en las entrevistas, ya que el 100% de estos pertenecían a este régimen. Además, se rescataron datos importantes, com

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Brauer, Jimmy, and Eriksson Björn Linnala. "Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172806.

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Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. By using this as a starting point, the authors of this thesis choose to examine how blockchain can influence the use of big data in digital marketing. Moreover, as previous articles have perceived GDPR as an obstacle for implementing blockchain within this context, the authors perceived it as necessary to examine blockchains’ relation

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Hall, Calvin. "Augmenting Digital Marketing : via SaaS Business Intelligence." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17083.

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Innovative technologies have aided in the evolution of communicative patterns betweenindividuals, organizations, and society at large. For businesses this means that marketingmust be integrated with emergent ICT in an effort to exploit available digital marketingtactics. Although there is an emerging body of literature that defines the elements of digitalmarketing there still remains a need for models grounded in theoretical and empiricalevidence that explicitly integrates Software as a Service business intelligence (SaaS BI)within the realm of digital marketing.The purpose of this study is to

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Miranda, Clarissa Camelo. "Instalações interativas digitais: novas manifestações artísticas mediadas pela tecnologia digital The Pool no Centro Comercial Colombo." Master's thesis, 2015. http://hdl.handle.net/10071/10380.

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Esta dissertação aborda as relações que se formam entre arte, tecnologia e marketing cultural, através da exploração de novos espaços artísticos. A pesquisa pretende ser um contributo para o estudo de instalações interativas mediadas por tecnologias digitais, que são ambientes gerenciados por sistemas computacionais capazes de propiciar interações entre humanos e máquinas. Mediante a compreensão das expressões artísticas e culturais como fatores modificadores do tecido social e económico de uma cidade, aborda-se os novos espaços artísticos e a relação entre estes e mercantilização artísti

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Tavares, Marta Elisabete Silva. "A importância das feiras de arte: o caso da feira de arte e antiguidades da associação portuguesa dos antiquários." Master's thesis, 2015. http://hdl.handle.net/10071/11212.

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Esta dissertação tem como objetivo analisar o papel das feiras de arte dentro dos mercados da arte em termos globais e, mais especificamente, caracterizar este nicho de mercado em Portugal, analisando a Feira de Arte e Antiguidades de Lisboa organizada pela Associação Portuguesa dos Antiquários (APA). Este trabalho inicia-se com a contextualização global das feiras de arte, onde são apresentados os diferentes processos de legitimação e as principais motivações sociais e económicas que influenciam os vários participantes nestes eventos, bem como as tendências atuais das feiras de arte. Além dis

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Carvalho, Brenno Eccard de. "Digital influencers and brands: What the customers are seeking when follow an influencer." Master's thesis, 2021. http://hdl.handle.net/10362/127015.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>New behaviours are showing up, changing the way customers consume brands and communicate with them. New technologies, new players, new devices, new lifestyles are now a reality. With all these changes, new businesses relationships were born. This project aims to study and understand the patterns who have been guided the partnerships between brands and digital influencers. The first step will lead to the main goal, which is to understand what

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