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Journal articles on the topic 'Digital marketing in art'

Author: Grafiati

Published: 25 November 2024

Last updated: 31 July 2025

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1

Giftson. S and Dr. S. Krishnakumari. "The Art of Digital Marketing." International Journal of Scientific Research in Science and Technology 11, no. 5 (2024): 311–15. http://dx.doi.org/10.32628/ijsrst2411453.

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The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.

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Anggraeni, Novi, Tussi Sulistyowati, and Nur Elfi Husda. "SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today." Journal of Community Service and Empowerment 5, no. 1 (2024): 62–72. http://dx.doi.org/10.22219/jcse.v5i1.30521.

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This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strate

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Asis, Patta Hindi, Marjani Marjani, and Andi Awaluddin Ma’ruf. "Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art." CARADDE: Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2020): 345–52. http://dx.doi.org/10.31960/caradde.v2i2.344.

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The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a

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Lee, Jin Woo, and Soo Hee Lee. "User participation and valuation in digital art platforms: the case of Saatchi Art." European Journal of Marketing 53, no. 6 (2019): 1125–51. http://dx.doi.org/10.1108/ejm-12-2016-0788.

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PurposeThe purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors conceptualise the role of user participation in creating the meaning and value of contemporary artworks in the online art market.Design/methodology/approachThe authors conduct a qualitative study of Saatchi Art as an instrumental case for theorising. It is an online platform for trading visual artworks created by young and emerging artist

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Syifa Pramudita Faddila, Doni Efendi, Siti Arinka Dwi Sulistia, and Muhammad Farhan Reza Pahlevi. "SOSIALISASI KEBUTUHAN DIGITAL MARKETING (KONSEP UNTUK UMKM “MARTINI ART” KERAJINAN PAHAT KAYU DESA WANAKERTA)." JURNAL BUANA PENGABDIAN 3, no. 2 (2021): 13–23. http://dx.doi.org/10.36805/jurnalbuanapengabdian.v3i2.1927.

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UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa

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Mahmutova, Dar'ya, and Dar'ya Gerasimova. "Digital Illustration Marketing via Blogs in the VKontakte Social Network." Virtual Communication and Social Networks 2023, no. 3 (2023): 160–66. http://dx.doi.org/10.21603/2782-4799-2023-2-3-160-166.

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Social networks provide a convenient platform for art dealing and marketing. Many digital illustrators have art blogs where they post and promote their work, which they may also exhibit at traditional offline galleries. The sphere of digital art is highly competitive and open to new effective promotion tools, which makes it a prospective research subject. This study featured an online community of digital artists in the VKontakte social network, as well as the methods they use to attract potential buyers and increase their fandom. The research relied on the information and communication method

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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry." Journal of Social Media Marketing 2, no. 2 (2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.

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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed sev

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Afef, Sahli. "State of the Art: Authenticity and Influencer Marketing." International Review of Management and Marketing 14, no. 1 (2024): 39–47. http://dx.doi.org/10.32479/irmm.15446.

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Digital marketing is a new form of marketing that uses several digital media to spread a message. Influencer marketing is a promising acquisition channel for companies to explore. Engaging with influencers can help a company improve its brand image and stand out in an increasingly competitive marketplace. However, these opinion leaders can influence the purchasing behavior of the target audience. These are individuals with skills in a particular field, using them to create quality content, they are recognized as experts in their field. The content they publish is often in the form of a persona

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Yusuf Hendrawanto, Aditya Rizqi Senoaji, Andriyan Eka Sapta, and Bagas Putra Pradana. "Pelatihan Digital Marketing dan Manajemen Keuangan pada UMKM Gardenia Art Indonesia." Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2023): 59–64. http://dx.doi.org/10.54066/abdimas.v2i2.304.

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Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam pertumbuhan pembangunan dan ekonomi. Salah satu UMKM yang sedang berkembang adalah Gardenia Art Indonesia yang bergerak di bidang kerajinan, yaitu pot hias. Permasalahan yang ditemukan pada UMKM Gardenia Art Indonesia adalah minimnya pengetahuan dan pemahaman pemilik dan pengelola UMKM tentang akuntansi, khususnya pencatatan dan pembukuan hingga penyusunan laporan keuangan serta belum maksimalnya pemasaran produk yang dilakukan oleh Gardenia Art Indonesia. Metode pelaksanaan kegiatan pengabdian kepada masyarakat terdiri dari lima t

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Darma, I. Made Riski Aditya, Kadek Devi Kalfika Anggaria Wardani, and Adie Wahyudi Oktavia Gama. "Binoh Pottery MSME marketing expansion through digital marketing strategy." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7, no. 4 (2022): 835–48. http://dx.doi.org/10.26905/abdimas.v7i4.7483.

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Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Pottery MSMEs in Binoh Village. By using the Participatory Rural Appraisal (PRA) method, t

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Herlangga Turna Cahyantoro. "Pemanfaatan Media Sosial Sebagai Proses Digital Marketing Untuk Peningkatan Nilai Jual Di UMKM Kerajinan Bambu." Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2, no. 3 (2023): 102–11. http://dx.doi.org/10.59059/jpmis.v2i3.240.

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Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in t

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Azizah, Anie Qotul, and Dwi Retno Sri Ambarwati. "Dessy Rachma's digital illustrations: The creative process and formal analyses." Sungging 3, no. 1 (2024): 70–78. https://doi.org/10.21831/sungging.v3i1.70989.

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This research aims to 1) describe the creative process of Dessy Rachma's digital illustration work, 2) describe Dessy Rachma's artistic journey, and 3) describe the marketing strategy for Dessy Rachma's work. This qualitative research uses descriptive methods to describe the results in detail. So, the final result of this research is an analysis and discussion of the results based on several art theories. Data sources were collected using triangulation techniques: observation, interviews, and documentation. Moreover, the validity of the data will be tested using a member check (checking resear

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Attri, Rekha, and Rahul Bairagi. "Guthali – challenges in marketing Indian handicrafts and handloom." Emerald Emerging Markets Case Studies 12, no. 1 (2022): 1–23. http://dx.doi.org/10.1108/eemcs-09-2021-0298.

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Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand how a comprehensive digital marketing plan for the business is developed; discuss the pros and cons of digital marketing. Case overview/synopsis The handloom and handicraft industry has been the backbone of India’s rural economy for decades. It is one of the largest employment generators after agriculture, providing liveli

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Novaković, Jelena. "Instagram and artistic platforms as revenue streams for artists in Serbia." INSAM Journal of Contemporary Music, Art and Technology, no. 6 (July 15, 2021): 103–13. http://dx.doi.org/10.51191/issn.2637-1898.2021.4.6.103.

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Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the au

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Purwaningrum, Jayanti Putri, Nafi’ Inayati Zahro, and Sugoro Bhakti Sutono. "Training on Website Creation as a Media for Promotion and Information on Clay Craft Products in Mayong Lor Village, Jepara Regency." PKM-P 8, no. 2 (2024): 339–44. https://doi.org/10.32832/jurma.v8i2.2354.

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The aim of this training and mentoring activity is to digitize the marketing of clay-based ornament products in Mayong Lor Village through the use of website applications, so that it is hoped that it can expand the reach of product marketing and increase product sales. The implementation methods used in this activity are situation analysis, training, mentoring and evaluation. Participants in this training activity are business owners Kharisma Clay Art. The implementation of this activity is by providing training and assistance to business owners Kharisma Clay Art regarding the importance of di

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Gonzalez-Argote, Javier, Larrarte José Pedro Martínez, and Alexis Alejandro Garcia-Rivero. "Revista Cubana de Reumatología: hacia nuevos estándares internacionales." Revista Cubana de Reumatología 20, no. 1 (2018): e10. https://doi.org/10.5281/zenodo.1174919.

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<strong>RESUMEN</strong> Este 2018 comienza la Revista Cubana de Reumatología con dos nuevas características la implementación de un DOI para sus artículos y paginado electrónico. La implementación de DOI en los artículos de revistas científicas permite asegurar la identificación permanente y unívoca de un documento. Los artículos a partir de este número contarán con un DOI provisto por el repositorio Zenodo. La otra característica que contarán los artículos será el paginado e

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Rahmani, Shinta, Edita Rachma Kamila, and Cynthia Eka Violita. "NFTs And Branding: A Marketer's Guide to The Digital Art Craze." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7914–19. http://dx.doi.org/10.31539/costing.v7i4.10491.

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This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding,

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Sidharta, Reviola Celly, Mira Gunawan, Yusuf Ariyanto, Theresia Nataniela Renata Puspa, and Pramesti Regista. "Perancangan Strategi Digital Marketing untuk UMKM Barongan di Desa Galengdowo." ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT 6, no. 1 (2023): 141. http://dx.doi.org/10.33633/ja.v6i1.994.

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Barongan merupakan produk kesenian daerah yang cenderung kurang dikenal dan diminati oleh masyarakat sekarang ini, hal tersebut secara langsung berdampak terhadap penjualan produk kesenian barongan. Dampak tersebut dirasakan sejumlah besar pengerajin produk kesenian barongan, khususnya produk kesenian barongan Tariske Art, sehingga diperlukan strategi pengembangan melalui digital marketing UMKM Barongan. Kondisi tersebut diperparah dengan Pandemi COVID-19 yang menyebabkan pentas seni harus dihentikan menyebabkan pesanan produk kesenian barongan Tariske Art menurun. Kegiatan pendampingan UMKM B

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Raut, Sharvari, Shruti Thakare, Yamini Pohane, and Bhramari Deharkar. "Review Report on NFT Marketing." International Journal for Research in Applied Science and Engineering Technology 12, no. 11 (2024): 12–19. http://dx.doi.org/10.22214/ijraset.2024.64925.

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Abstract: This review paper examines the rising influence of Non-Fungible Tokens (NFTs) in the field of marketing,focusing on how these unique digital assets are changing brand strategies and consumer interactions. Businesses are increasingly using NFTs to offer exclusive experiences, strengthen customer loyalty, and promote ownership of digital products like virtual collectibles, art, and branded content.The paper provides a comprehensive overview of the current applications of NFTs in marketing, including digital collectibles, virtual real estate, branded content, and customer incentives. It

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Nuruddin Islam, Muchammad, Glenn Anggoro Pranana Indarto, Choirina Kamilia Rohani, Nanda Nur Humairoh Arifin, Muhammad Arlyen Sahdan, and Gideon Setyo Budi Witjaksono. "Penerapan Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk Umkm Pada Kelurahan Blitar." Jurnal Pengabdian Pada Masyarakat Indonesia 2, no. 3 (2023): 53–58. http://dx.doi.org/10.55542/jppmi.v2i3.677.

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Marketing strategy is a form of a company's plan in the marketing field to obtain optimal results. Information technology is becoming an integral part of all fields, profit or non-profit. Education, banking, government, art, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in Blitar Village have problems in the application of digital marketing so that there needs to be a solution to these problems. The methods used are observation, interviews, focus group discussions, and demonstrations. The result of this activity is the delivery of material on the a

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Raihana Putri Junaedi, Sausan, Victoriani, and David Edmond. "Successful Digital Marketing Techniques for Business Development." Startupreneur Business Digital (SABDA Journal) 3, no. 1 (2024): 19–25. http://dx.doi.org/10.33050/sabda.v3i1.429.

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In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve

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Satrio, Banu Radyto Dwi, Raissa Azaria Andini, and Siti Sahara. "Implementasi Strategi Digital Marketing Sebagai Inovasi Kreatif di Bidang Wirausaha Nails Art." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 5, no. 3 (2024): 2276–88. http://dx.doi.org/10.35870/jimik.v5i3.884.

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Nail treatment has become an important aspect for all groups of women. The use of fake nails Press on nails has become a popular alternative in the beauty industry, especially in nail art. Recently, the press on technique has become a significant trend among nail art fans. This study analyzes the factors that influence the popularity of press on nails and their impact on the development of entrepreneurial business in the nail art industry. The results showed that the popularity of press on nails in the nail art entrepreneur industry is determined by several main factors such as ease of use, ap

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AL Shukri, Dhrgham Ibrahim. "Mastering the Art of Marketing Communications: Strategies for Success in the Digital Age." Stallion Journal for Multidisciplinary Associated Research Studies 3, no. 2 (2024): 36–43. http://dx.doi.org/10.55544/sjmars.3.2.4.

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The research topic was chosen as a result of the importance of communications in organizations in general and the marketing process in particular. Without communications, the organization cannot survive and continue. The problem of the study was diagnosed in the lack of sales of some types of products of the General Company for the Production of Vegetable Oils, despite their distinction, position, and reputation in the market and so on. Its products have standard specifications, lack of channels for communicating with customers, and find out whether the management of the researched company has

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Pavanelo Pivetta, Natália, and Vanessa De Campos Junges. "Custom Art." Cadernos de Gestão e Empreendedorismo 12, no. 1 (2024): 77–90. http://dx.doi.org/10.32888/cge.v12i1.61390.

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Este caso foi desenvolvido como instrumento de ensino para uso nos cursos de gestão, sendo realizado um debate que instiga a implementação de estratégias de marketing digital. Para isso, apresenta-se uma situação vivenciada por dois jovens empreendedores que estão sob o comando de sua primeira empresa, a Custom Art. Aberta em novembro de 2020, a empresa está em processo de desenvolvimento de estratégias que auxiliem a impulsionar suas vendas, mas seus gestores não sabem como começar. Para tanto, contam com o debate realizado entre alunos e professores, a partir da construção da narrativa elabo

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Gupta, Subhash Kumar, and Abhai Kumar Malviya. "An overview of Customer satisfaction towards digital Marketing in Gorakhpur Region." International Journal of Science and Social Science Research 1, no. 2 (2023): 81–88. https://doi.org/10.5281/zenodo.13375495.

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The term digital marketing is used for targeted, measurable, and interactive marketing of products or services by using various digital technologies to enhance the reachability at consumer doorsteps. The key objective of this activity is to promote the product or service and at the same time to work on the trend image of the company and with the help of that brand equity can be created in the marketplace. It will help to build increasingly prospective buyers and would be beneficial to increase the sale of goods and services by practicing numerous types of digital marketing techniques that are

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Richmond, William, Scott Rader, and Clinton Lanier. "The “digital divide” for rural small businesses." Journal of Research in Marketing and Entrepreneurship 19, no. 2 (2017): 94–104. http://dx.doi.org/10.1108/jrme-02-2017-0006.

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Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing. Design/methodology/approach This research uses data from the state of North Carolina, examining 1,000 businesses across both rural and non-rural geographies in terms of their deployment of Web and social media marketing technologies. Further, within the rural category, analysis proceeded to ascertain potential differences between “western” (mountaino

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Atul, Kumar Mishra, and Rajesh Rathore DR. "A Research Paper on "Overview on Online Digital Marketing"." International Journal of Trend in Scientific Research and Development 2, no. 2 (2018): 1728–30. https://doi.org/10.31142/ijtsrd10770.

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Online marketing is the art and science of selling products and or services on digital networks such as the Internet and cellular phone networks. The strategies of appealing strategies to target your target market in online marketing arts will be researched and actually translated into online marketing mix. Online marketing is the science research and analysis that selects online marketing strategies to measure the success and use of online marketing strategies. Online marketing uses the internet to deliver promotional marketing messages to customers. It includes email marketing, search engine

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Wang, Michelle Chaotzu, and James Quo-Ping Lin. "The Future Museumshapes the museum future." Arts and the Market 8, no. 2 (2018): 168–81. http://dx.doi.org/10.1108/aam-12-2017-0030.

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PurposeThe purpose of this paper is to introduce a progressive strategy of the National Palace Museum (NPM) using new media art exhibitions as a creative marketing tool to interpret its collection, generate cultural value and navigate the greater global context.Design/methodology/approachA review of museum marketing literature and the challenges presented by Taiwan’s sociopolitical situation contextualize discussions on marketing activities and the emergence of museum-commissioned new media art at the NPM within the past two decades.FindingsDemocratic potency inherent in the digital medium has

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Ronald, Yesid Palencia Buelvas, and Judith Díaz Herrera Yeimys. "Tendencias de Fundamentación del Marketing a Nivel Global." Revista Social Fronteriza 3, no. 2 (2023): 89–113. https://doi.org/10.5281/zenodo.7659054.

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El presente artículo abarca la fundamentación del marketing a nivel global,<strong> </strong>incluyendo el marketing digital ya que es considerada una herramienta exitosa, no solo para las organizaciones sino para la vida cotidiana, facilita los procesos para el comercio nacional e internacional donde utilizando diversas técnicas se pueden idear modelos de negocio o diferentes estrategias. A nivel metodológico se estudian las ideas de Reyes, (1999) que contextualizan la investigación tipo cualitativa. Incluye un método descriptivo-explicativo fundament

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Jothy K P and Dr. Sudha V. "TRANSFORMING DIGITAL CONVERSATIONS IN INDIA: THE ART AND SCIENCE OF SOCIAL MEDIA MARKETING." International Journal of Research in Commerce and Management Studies 06, no. 06 (2024): 146–52. https://doi.org/10.38193/ijrcms.2024.6613.

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This article focuses on how social media marketing can help businesses in India connect with consumers by using creativity and data. With the growth of mobile usage and the diversity of languages in India, businesses need to create content that appeals to different groups of people. The article explains how brands can develop creative marketing campaigns while using data to improve their effectiveness. For creating successful campaigns understanding consumer behaviour, cultural preferences, and regional differences is important. Businesses can build stronger relationships with customers, incre

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Güner, Atiye, and İsmail Erim Gülaçti. "Business models transformed by digitalization in contemporary art museums and galleries." Journal of graphic engineering and design 13, no. 1 (2022): 13–20. http://dx.doi.org/10.24867/jged-2022-1-013.

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In the 21st Century, the common features of the developing digital technol- ogy are compressed information, accelerated information management, big data, multiple interaction, personalization and uninterrupted access and convergence. These features are seen as factors that accelerate access to information, reduce some communication and cost expenses economically, speed up sales and marketing, provide visibility to institutions, and increase ideas and sharing. With the effects of digital technology Contemporary art museums and galleries have experienced digitalization processes in order to main

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Mwiti, Anne. "Leveraging art markets by artists from Africa with a special interest in the Kenyan art scene: The discrete charm of the NFTs from an artist's perspective." Prace Kulturoznawcze 29, no. 1 (2025) (2025): 109–18. https://doi.org/10.19195/0860-6668.29.1.8.

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Abstract: This paper offers an overview of the African art scene, with a special focus on the Kenyan art scene. It will also examine non-fungible tokens (NFTs) as a new marketing tool and platform for artists from Africa, exploring how this technology has diversified artistic practices through experimentation beyond traditional painting and sculpture to video, performance art, installations, photography, and digital media. The paper does not delve into the technicalities of creating NFTs but presents an overview and experiences based on conversations with artists and a gallery owner based in K

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Makrydakis, Nektarios. "Digital Darwinism: : Digital transformation, marketing and public higher education in Greece." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 5 (2022): 21–35. http://dx.doi.org/10.12795/irocamm.2021.v05.i01.02.

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The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes of Greek public university managers towards the need to adopt new practices such as marketing and its digital transformation, through discourse, perceptions and explicit or implicit views, as well as the factors that shape them. Therefore, the aim of the research was based on the comparison of attitudes with the digital activities of public schools versus private companie

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Arifiyanto, Joiverdia. "Company Forms in Digital Economy Era." Neoclassical Legal Review: Journal of Law and Contemporary Issues 2, no. 1 (2023): 47–52. http://dx.doi.org/10.32734/nlr.v2i1.11512.

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The acceleration of globalization driven by the massive development of information and communication technology in all sectors of human life has changed human attitudes and lifestyles. This change then creates an awareness that creative and innovative human resources are more reliable than just industrial strength. This awareness encourage the birth of a creative economy that focuses on industries based on creativity and talent. Indonesia’s creative economy has entered the digital economy era. Basically, Indonesia is a potential country in the Creative Economy, but has problems with global mar

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Pupáková, Kristína. "Transformations in the Visual Presentation of Czech Games: The Evolution of Game Box Art from 1989 to 2010." Acta Ludologica 8, no. 1 (2025): 118–36. https://doi.org/10.34135/actaludologica.2025-8-1.118-136.

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This study investigates the evolution of game box art graphic design in the Czech context between 1989 and 2010. It examines how visual communication mediated by box art transformed in response to technological, market, and cultural influences. Game box art is defined as a multimodal medium with protective, aesthetic, communicative, and marketing functions, pivotal in shaping player expectations and decision-making. The research charts a historical progression, identifying three main stages: an amateur period (1989-1995) characterized by variability and often handmade designs; commercial stand

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Kiryakova-Dineva, Teodora, and Dilyana Yaneva. "Top 6 literacies in marketing education: State-of-the-art approach." Contemporary Educational Technology 17, no. 1 (2025): ep544. http://dx.doi.org/10.30935/cedtech/15636.

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To educate capable and literate citizens in the current digital age, high adequacy in all facets of education is required. One could argue that innovation necessitates educational needs and specific knowledge including general literacy for a more profiled human activity towards new emerging technological, digital and social standards. The way that teaching and learning are traditionally understood in relation to the idea of literacy is affected by this shift. The traditional conception of teaching and learning with regard to the idea of literacy is impacted by this remodeling as well. It becom

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Skiera, Berndt, and Daniel M. Ringel. "Using Big Search Data to Map Your Market: Marketing in a Digital Age." IESE Insight, no. 32 (March 16, 2017): 31–37. http://dx.doi.org/10.15581/002.art-2982.

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Gago, José María Paz. "Fashion Semiotics: State of the Art." EPISTÉMÈ 34 (June 30, 2025): 1. https://doi.org/10.38119/cacs.2025.34.1.

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Once the failure of classical fashion Semiotics (1960-1980) was certified, as it conceived the fashion phenomenon as a system devoid of meaning (Barthes), incapable of communicating (Lotman) and unbearable (Volli), the great designers and marketing strategists began a new period, that of the Pragmatics of Fashion (1980-2000), committed to resemiotizing the system by resorting to prestigious referents for their collections (the history of art and culture) and to the brand, defined as a hypericonema loaded with powerful literal, imaginary and psycho-emotional meanings (Paz Gago). This stage of f

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Hermosa-Vega, Gustavo Gabriel. "Mejora de la rentabilidad en almacenes de electrodomésticos mediante estrategias de marketing digital: evidencia empírica en La Concordia." Journal of Economic and Social Science Research (JESSR) 2, no. 3 (2022): 40–52. https://doi.org/10.55813/gaea/jessr/v2/n3/56.

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El marketing digital es esencial en la actualidad debido a la nueva perspectiva que ofrece la era tecnológica y la forma en que se hacen negocios. Los almacenes y negocios comerciales necesitan el marketing digital para cumplir sus objetivos y satisfacer a los clientes cada vez más exigentes y con nuevas tendencias. Este artículo se enfoca en la efectividad del marketing digital en los almacenes de electrodomésticos. La investigación fue de tipo cuantitativo, con un diseño no experimental y un enfoque transversal que utilizó encuestas para recop

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Bermejo Siller, Carmen. "Dinámicas del marketing digital." VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 9, Monográfico (2022): 1–11. http://dx.doi.org/10.37467/revvisual.v9.3580.

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El sector que compete en la presente investigación es la industria de la automoción la cual ha ido evolucionando de forma progresiva en los últimos años. Para abordar el objeto de estudio se ha realizado una revisión bibliográfica sobre las últimas tendencias y paradigmas en automoción, novedosas formas de consumo y tendencias en su uso. Tras la investigación, se ha logrado establecer unas conclusiones en esta época de incertidumbre que vive el sector, estableciendo una serie de tendencias en cuanto a las herramientas de marketing digital más favorables para empujar a la demanda hacia la estab

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Aziz, Mohd Nasiruddin Abdul. "Exploring the impact of TikTok affiliate marketing on creativity among art and design students." SHS Web of Conferences 197 (2024): 05004. http://dx.doi.org/10.1051/shsconf/202419705004.

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The researcher investigates the impact of TikTok affiliate marketing on creativity among art and design students at University Teknologi MARA, Perak Branch, Malaysia. This article presents a SWOT analysis through the practical experience within one semester. The approach was implemented during an advertising class, where students engaged in creative idea generation and video editing to compete against each other. The student’s assessment relied on data analytics, measuring both sales performance and video engagement. Notably, the assessment process involved the global TikTok community as “worl

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Amore, Giuliana. "Digital Service Act e turismo online." RIVISTA ITALIANA DI DIRITTO DEL TURISMO, no. 39 (July 2023): 54–79. http://dx.doi.org/10.3280/dt2023-039003.

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Pochi anni dopo l'entrata in vigore del GDPR (General Data Protection Re-gulation o Regolamento generale sulla protezione dei dati), l'UE ha approva-to un'altra fondamentale legislazione ispirata alla protezione dei dati. Si tratta, com'è noto, del Regolamento sui servizi digitali (Digital Service Act o DSA) volto principalmente a creare uno spazio digitale più sicuro. Tutto ciò riguar-da, ovviamente, anche l'industria dei viaggi e del turismo, una delle più colpi-te dallo sviluppo digitale e tra le prime ad utilizzare le tecniche di marketing digitale per coinvolgere gli utenti: da qui, la ne

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Qin, Wei. "An Analysis of the Development and Marketing Strategy of Art Merchandise in Art Museums." Highlights in Art and Design 2, no. 1 (2023): 44–48. http://dx.doi.org/10.54097/hiaad.v2i1.5323.

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There have been many limitations and lags in the commercial operation of public art institutions, while art merchandise is an important business for the commercial operation and profitability of art museums. How to make profits in the market while still building an art brand image has been the priority for art museum operators to think and study. This paper examines the new experiences and innovative initiatives of public art museums in the art merchandising business through the case of the National Museum of Modern and Contemporary Art, Korea (MMCA). First, through the experience of operating

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Fadillah, J. J. Z. Hariadi, La Ode Ahmad Safar Tosungku, and Theresia Amelia Pawitra. "Marketing Strategy Analysis to Increase Income Using SWOT and Analytical Hierarchy Process (AHP) (Case Study: Sablon Dzain Art)." IJIEM - Indonesian Journal of Industrial Engineering and Management 6, no. 1 (2025): 108. https://doi.org/10.22441/ijiem.v6i1.26449.

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Dzain Art is a business that offers clothing screen printing services. The development of Dzain Art's business has not been optimal due to its relatively small income. The marketing strategies employed have not been optimal in attracting the market's interest in using clothing printing services. The right marketing strategy will influence potential customers to use the offered clothing printing services, which will have a positive impact on the business's development. Designing a marketing strategy using the SWOT method to formulate strategies that can be applied in marketing clothing printing

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Repšienė, Rita, and Gabrielė Krisiulevičiūtė. "Turimo rinkodara šiuolaikiniame muziejuje: MOdernus požiūris į muziejų komunikaciją." SPHAIROS 12 (2020): 156–77. https://doi.org/10.53630/sphairos.2020.8.

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Content marketing, as one of the most innovative forms of digital marketing, was introduced in the business sector at the beginning of the 21st century, yet, in recent years, with a vast increase in the needs of Internet users and the influence of social networks, it has become an integral part of business development. In terms of value, content marketing is a new, hitherto unknown and strategically untapped field in non-profit organizations - art and cultural institutions. However, a significant number of marketers see the huge potential of content marketing in this market, especially highlig

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Habelsberger, Beatrix E. M., and Pawan V. Bhansing. "Art Galleries in Transformation: Is COVID-19 Driving Digitisation?" Arts 10, no. 3 (2021): 48. http://dx.doi.org/10.3390/arts10030048.

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Compared to other consumer goods markets, art galleries have long been reluctant to innovate through digitisation. However, the global outbreak of COVID-19 forces art galleries to reconsider the role of digital channels. This study aims to provide a better understanding of the art gallery business model and its related difficulties of integrating digital channels into marketing, communication, and sales. Twenty interviews with gallery owners and managers in Vienna and Salzburg were conducted. They were asked about their attitudes towards, opinions on, and experiences with digital channels, and

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Mwiti, Anne. "Leveraging art markets by artists from Africa with a special interest in the Kenyan art scene: The discrete charm of the NFTs from an artist’s perspective." Prace Kulturoznawcze 29, no. 1 (2025): 109–18. https://doi.org/10.19195/0860-6668.29.1.8.

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This paper offers an overview of the African art scene, with a special focus on the Kenyan art scene. It will also examine non-fungible tokens (NFTs) as a new marketing tool and platform for artists from Africa, exploring how this technology has diversified artistic practices through experimentation beyond traditional painting and sculpture to video, performance art, installations, photography, and digital media. The paper does not delve into the technicalities of creating NFTs but presents an overview and experiences based on conversations with artists and a gallery owner based in Kenya. It a

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Supriyanti, Wiwit, Mahesa Maulana, and Muhammad Yusuf Ariyadi. "Optimalisasi Peningkatan Omset Penjualan Melalui Digitalisasi Marketing Pada UMKM Batik Canting Art Sragen." Mejuajua: Jurnal Pengabdian pada Masyarakat 4, no. 2 (2024): 337–42. https://doi.org/10.52622/mejuajuajabdimas.v4i2.192.

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UMKM memiliki peran penting dalam perekonomian Indonesia, namun banyak UMKM yang belum optimal memanfaatkan pemasaran digital, khususnya Batik Canting Art di Sragen. Pandemi COVID-19 juga memperburuk kondisi dengan penurunan penjualan. Oleh karena itu, diperlukan upaya untuk meningkatkan daya saing UMKM melalui digitalisasi pemasaran dan desain kemasan yang menarik, guna memperluas pangsa pasar dan meningkatkan omset penjualan. Program ini bertujuan untuk meningkatkan daya saing dan omset penjualan UMKM Batik Canting Art Sragen melalui penerapan digitalisasi marketing dan desain kemasan. Pende

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Oldfield, Anna. "Digital Dreams and Dubious Dollars: The Challenge of Immersive Van Gogh." Saryn 12, no. 3 (2024): 112–35. http://dx.doi.org/10.59850/saryn.3.12.2024.230.

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The purpose of this study is to discuss the popularity, questions, and controversies surrounding art-themed digital immersive exhibitions based on the life and paintings of Dutch painter Vincent Van Gogh (1853-1890). Since 2019, art-themed immersive exhibits have become extremely popular, with attendance that outstrips many museums showing the same artists, spawning controversy and challenging the fine art world. This study examines the rise of immersive art experiences, arguments for and against immersive spectacles as a way of experiencing artwork, and theoretical perspectives. Methodologies

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Asmawiyah, Asmawiyah, Afiah Mukhtar, and Rahmat Rahmat. "Digital Entrepreneurship: The Role of Digital Marketing, Human Capital and Entrepreneurship Orientation On The Success of Small and Medium Culinary Business." Indonesian Journal of Business and Entrepreneurship 11, no. 2 (2025): 331. https://doi.org/10.17358/ijbe.11.2.331.

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Background: In the digital transformation era, digital technology is one of the main strategies for business actors to succeed, especially in facing increasingly tight competition. By utilizing digital technology, entrepreneurs can reach a broader market, increase efficiency in operations, and optimize interactions with customers through various digital platforms.Purpose: This research investigates the influence of digital marketing, the role of human capital, and entrepreneurial orientation on the success of small and medium culinary businesses in Makassar City.Design/methodology/approach: Th

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