Academic literature on the topic 'Digital marketing strategies'
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Journal articles on the topic "Digital marketing strategies"
Morris, Neil. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation." Journal of Direct, Data and Digital Marketing Practice 10, no. 4 (April 2009): 384–87. http://dx.doi.org/10.1057/dddmp.2009.7.
Full textSuda, Takanori, and Naoto Onzo. "Digital Innovation Strategies in Mature Markets:." Japan Marketing Journal 40, no. 4 (March 31, 2021): 94–103. http://dx.doi.org/10.7222/marketing.2021.023.
Full textGarcía Rosales, Daniel Francisco. "Digital communication. Integrated marketing strategies." Questiones Publicitarias 3, no. 26 (July 8, 2020): 57. http://dx.doi.org/10.5565/rev/qp.354.
Full textPh.D, Prof P. Vijaya Lakshmi,. "Digital Food Marketing Strategies Targeting Children: Review of Literature." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (August 31, 2018): 2074–80. http://dx.doi.org/10.31142/ijtsrd18258.
Full textNjegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.
Full textPetrovska, Oksana, and Viktoria Gerzhyk. "Marketing communications strategies in digital economy." Socio-Economic Research Bulletin, no. 4(68) (December 27, 2018): 159–68. http://dx.doi.org/10.33987/vsed.4(68).2018.159-168.
Full textHenderson, Kay. "Marketing strategies for digital library services." Library Review 54, no. 6 (August 2005): 342–45. http://dx.doi.org/10.1108/00242530510605467.
Full textAlavi, Shirin, and Vandana Ahuja. "Digital Marketing Analytics." International Journal of Innovation in the Digital Economy 5, no. 4 (October 2014): 50–65. http://dx.doi.org/10.4018/ijide.2014100104.
Full textFatin, Tasnia, and Nayem Rahman. "Measuring Digital Marketing Performance." International Journal of Applied Management Theory and Research 2, no. 1 (January 2020): 1–15. http://dx.doi.org/10.4018/ijamtr.2020010101.
Full textYaneva, Ralitsa. "Digital Strategies for Marketing Relationships with Customers." European Journal of Marketing and Economics 1, no. 1 (July 17, 2018): 135. http://dx.doi.org/10.26417/ejme.v1i1.p135-145.
Full textDissertations / Theses on the topic "Digital marketing strategies"
Basco, John. "Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5540.
Full textDimitrova, Polina, and Isa Sin. "Digital Marketing in Start-Ups : The role of digital marketing in acquiring and maintaining business relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76330.
Full textQuintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.
Full textIn this research, I analyze the digital strategies in social networks of organic stores in order to discover the current consequence and, based on that, qualitative and quantitative studies are carried out to discover if the constant and strategic use of these are effective to position the brand in the market. According to the investigation, the positioning of the brand is reinforced. However, it must be accompanied by a brand-level development, not only through social networks.
Trabajo de investigación
Stepanchuk, Tanja. "Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment." Hamburg Kovač, 2009. http://d-nb.info/1000250164/04.
Full textGecer, Gökhan [Verfasser], and Florian [Akademischer Betreuer] Kraus. "Essays on digital marketing strategies: an analytical investigation / Gökhan Gecer ; Betreuer: Florian Kraus." Mannheim : Universitätsbibliothek Mannheim, 2021. http://d-nb.info/1239558236/34.
Full textLaing, Audrey Frances. "Bookselling culture and consumer behaviour : marketing strategies and responses in traditional and online environments." Thesis, Robert Gordon University, 2008. http://hdl.handle.net/10059/400.
Full textAlsabt, Danah. "Global vs. Local – Marketing and Advertising Strategies to Promote ‘Brand’ Kuwait." OpenSIUC, 2021. https://opensiuc.lib.siu.edu/theses/2880.
Full textClaesson, Amanda, and Albin Jonsson. "The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16932.
Full textEspinosa, León Juan Pablo. "La relación entre el uso de redes sociales como acción de marketing digital y el Brand Awareness de músicos independientes en jóvenes de 18 a 24 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652212.
Full textToday, the use of social networks in a professional manner and the same rules and restrictions imposed by these platforms when offering advertising spaces on their websites, makes the world competitive to grow and make a business known. This happens with independent musicians in Lima since they do not have the necessary resources to create a strategy that impacts social networks or simply does not have an investment budget. The subject investigated is to demonstrate that the optimal and efficient use of social networks is a digital strategy is essential to generate Brand Awareness in the business of independent musicians. We sought to investigate a young audience, which is considered as digital natives, who enter their social networks for several moments in the day and who listen to their favorite artists through digital streaming platforms in the vast majority. Based on the application of qualitative and quantitative studies, we will seek to demonstrate and demonstrate that this relationship exists and is relevant to the music industry business in the city of Lima, Peru.
Trabajo de investigación
SILJESTEDT, SANDRA. "Marketing strategies in luxury fashion SMEs : The dream about Mary Katrantzou." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18078.
Full textProgram: Textilekonomutbildningen
Books on the topic "Digital marketing strategies"
Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia: Kogan Page, 2008.
Find full textCalvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA: Kogan Page, 2012.
Find full textVijay, Mahajan, ed. Digital marketing: Global strategies from the world's leading experts. New York: Wiley, 2001.
Find full textZerdick, Axel. E-Conomics: Strategies for the Digital Marketplace. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000.
Find full textSchwartz, Evan I. Digital Darwinism: 7 breakthrough business strategies for surviving in the cutthroat Web economy. New York: Broadway Books, 1999.
Find full textRowe, Robert. Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall, 2010.
Find full textTodd, Tracy. Practice-building 2.0 for mental health professionals: Strategies for success in the digital age. New York: W.W. Norton & Co., 2009.
Find full textTodd, Tracy. Practice-building 2.0 for mental health professionals: Strategies for success in the digital age. New York: W.W. Norton & Co., 2009.
Find full textOpening digital markets: Battle plans and business strategies for Internet commerce. 2nd ed. New York: McGraw-Hill, 1998.
Find full textThe digital handshake: Seven proven strategies to grow your business using social media. Hoboken, N.J: Wiley & Sons, 2009.
Find full textBook chapters on the topic "Digital marketing strategies"
Seymour, Alan, and Paul Blakey. "The importance of sports communication strategies." In Digital Sport Marketing, 165–80. Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781315204079-9.
Full textLerer, Leonard, and Mike Piper. "Digital strategies in marketing and sales." In Digital Strategies in the Pharmaceutical Industry, 97–100. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230598799_8.
Full textLerer, Leonard, and Mike Piper. "Digital strategies in marketing to the consumer." In Digital Strategies in the Pharmaceutical Industry, 131–56. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230598799_10.
Full textLerer, Leonard, and Mike Piper. "Digital strategies in marketing to the physician." In Digital Strategies in the Pharmaceutical Industry, 101–30. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230598799_9.
Full textSayyad, Samee, Arif Mohammed, Vikrant Shaga, Abhishek Kumar, and K. Vengatesan. "Digital Marketing Framework Strategies Through Big Data." In Lecture Notes on Data Engineering and Communications Technologies, 1065–73. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24643-3_127.
Full textArun Kumar, B. R. "AI-Based Digital Marketing Strategies—A Review." In Inventive Computation and Information Technologies, 957–69. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4305-4_70.
Full textChetna, P. N. "Digital Strategies: Compatibility Issues in Emerging Markets." In Strategic Marketing Issues in Emerging Markets, 163–70. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_15.
Full textGerasimenko, Valentina. "Digital Strategy Implementation in Marketing: New Performance and Risks." In Digital Strategies in a Global Market, 13–27. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-58267-8_2.
Full textNozdreva, Raisa, and Anna Churakova. "Digital Tools in Empirical Marketing Strategies of Global Hotel Companies." In Digital Strategies in a Global Market, 213–27. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-58267-8_16.
Full textSavinov, Yuri, Evgeniya Taranovskaya, and Oleg Gavryushin. "On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce." In Digital Strategies in a Global Market, 173–83. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-58267-8_13.
Full textConference papers on the topic "Digital marketing strategies"
DRAGOMIR, Robert, and Mihai ANDRONIE. "Strategies in digital marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.14.
Full textA, Guzal. "DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS." In MATERIALS OF INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE ON «DIGITAL ECONOMY: A NEW STAGE IN DEVELOPMENT OF NEW UZBEKISTAN THROUGH NEW TECHNOLOGIES, PLATFORMS AND BUSINESS MODELS». Tadqiqot.uz, 2020. http://dx.doi.org/10.26739/2181-9491-2020-si-2-2.
Full textGeçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.
Full textJaničić, Radmila. "Strategic Marketing Planning in Development of Arts and Cultural Institutions." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.25.
Full textChilingaryan, V. V. "IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-136-163.
Full textPapageorgiou, George, Simona Mihai, Myria Ioannou, Despina Marouchou, and Stelios Marneros. "Towards the Development of a Digital Marketing (DM) Competencies Framework." In 2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2020. http://dx.doi.org/10.1109/comsds49898.2020.9101231.
Full textKuzmina, Anna M., and Alexey E. Kuzmin. "Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice." In 2021 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2021. http://dx.doi.org/10.1109/comsds52473.2021.9422854.
Full textDumitriu, Dan, Mirona Ana-Maria Popescu, and Cătălin-George Alexe. "ENHANCING BRAND AWARENESS LEVEL OF UNIVERSITIES THROUGH THE MANAGEMENT OF DIGITAL MARKETING STRATEGIES." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.2423.
Full textDorofeeva, A. A., and L. B. Nyurenberger. "Marketing strategies ensuring the competitiveness of enterprises in the trading sphere." In Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/mtde-19.2019.98.
Full textLiu, Ying, and Taoye Zhang. "Research on Digital Marketing Strategies of Fast Fashion Clothing Brands Based on Big Data." In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE, 2019. http://dx.doi.org/10.1109/yac.2019.8787647.
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