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Books on the topic 'Digital marketing strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia: Kogan Page, 2008.

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2

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA: Kogan Page, 2012.

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3

Vijay, Mahajan, ed. Digital marketing: Global strategies from the world's leading experts. New York: Wiley, 2001.

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4

Zerdick, Axel. E-Conomics: Strategies for the Digital Marketplace. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000.

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5

Schwartz, Evan I. Digital Darwinism: 7 breakthrough business strategies for surviving in the cutthroat Web economy. New York: Broadway Books, 1999.

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6

Rowe, Robert. Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall, 2010.

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7

Todd, Tracy. Practice-building 2.0 for mental health professionals: Strategies for success in the digital age. New York: W.W. Norton & Co., 2009.

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8

Todd, Tracy. Practice-building 2.0 for mental health professionals: Strategies for success in the digital age. New York: W.W. Norton & Co., 2009.

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9

Opening digital markets: Battle plans and business strategies for Internet commerce. 2nd ed. New York: McGraw-Hill, 1998.

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10

The digital handshake: Seven proven strategies to grow your business using social media. Hoboken, N.J: Wiley & Sons, 2009.

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11

Todd, Tracy. Practice-building 2.0 for mental health professionals: Strategies for success in the digital age. New York: W.W. Norton & Co., 2009.

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12

Aldrich, Douglas F. Mastering the digital marketplace: Practical strategies for competitiveness in the new economy. New York: Wiley, 1999.

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13

Comic-con and the business of pop culture: Strategies for success in the digital transmedia era. New York: McGraw-Hill, 2012.

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14

Twitter: Free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies. [Brisbane, Australia: Emereo], 2008.

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15

Digital marketing strategy: Text and cases. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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16

Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Boston, Mass: Focal Press, 2010.

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17

Tiggelaar, Ben. Internet strategie: Concurrentievoordeel in de digitale economie : theorie en praktijk. Amsterdam: Addison Wesley Longman Nederland BV, 1999.

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18

Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.

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19

Council, European Communication. Die Internet-Ökonomie: Strategien für die digitale Wirtschaft. 3rd ed. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001.

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20

Return on engagement: Content, strategy, and design techniques for digital marketing. Boston, Mass: Focal Press, 2010.

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21

Weber, Larry. Everywhere: Comprehensive digital business strategy for the social media era. Hoboken, N.J: Wiley, 2011.

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22

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page, Limited, 2015.

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23

Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page, 2014.

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24

Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page, 2017.

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25

Picard, Robert G., and Yu-li Liu. Policy and Marketing Strategies for Digital Media. Taylor & Francis Group, 2017.

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26

Ekele, Elijah. Beginner's Digital Marketing Strategies for Christian Professionals. Independently Published, 2020.

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27

Policy and Marketing Strategies for Digital Media. Taylor & Francis Group, 2014.

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28

Lin, Wilson, and Kevin Urrutia. Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing. Independently Published, 2020.

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29

Pinto, Filipe Mota, and Teresa Guarda. Digital Marketing Strategies and Models for Competitive Business. IGI Global, 2020.

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30

Pinto, Filipe Mota, and Teresa Guarda. Digital Marketing Strategies and Models for Competitive Business. IGI Global, 2020.

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31

Pinto, Filipe Mota, and Teresa Guarda. Digital Marketing Strategies and Models for Competitive Business. IGI Global, 2020.

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32

Ozuem, Wilson, Wilson Ozuem, and Yllka Azemi. Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, 2017.

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33

Pinto, Filipe Mota, and Teresa Guarda. Digital Marketing Strategies and Models for Competitive Business. IGI Global, 2020.

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34

Pinto, Filipe Mota, and Teresa Guarda. Digital Marketing Strategies and Models for Competitive Business. IGI Global, 2020.

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35

Mahajan, Vijay, and Yoram Wind. Digital Marketing: Global Strategies from the World's Leading Experts. Wiley & Sons Australia, Limited, John, 2002.

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36

Mahajan, Vijay, and Yoram Wind. Digital Marketing: Global Strategies from the World's Leading Experts. Wiley & Sons, Incorporated, John, 2008.

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37

Mahajan, Vijay, and Yoram Wind. Digital Marketing: Global Strategies from the World's Leading Experts. Wiley, 2000.

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38

Digital Business: Concepts and Strategies (2nd Edition). Prentice Hall, 2004.

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39

Coupey, Eloise. Digital Business: Concepts and Strategies (2nd Edition). 2nd ed. Prentice Hall, 2004.

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40

Zerdick, Axel, Klaus Schrape, and (ECC) European Communication Council. E-Conomics: Strategies for the Digital Marketplace. Springer, 2014.

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41

Lerer, Leonard, and Mike Piper. Digital Strategies in the Pharmaceutical Industry. Palgrave Macmillan, 2003.

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42

Digital relevance: Developing marketing content and strategies that drive results. Palgrave Macmillan, 2015.

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43

Professional Strategies and Techniques for Digital Photographers. Amherst Media, 2004.

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44

Coates, Bob. Professional Strategies and Techniques for Digital Photographers. Amherst Media, Incorporated, 2012.

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45

Digital Trust: Social Media Strategies to Increase Trust and Engage Customers. Bloomsbury Publishing Plc, 2020.

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46

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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47

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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48

Ozturk, Ahmet, and Murat Hancer. Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations. Goodfellow Publishers, Limited, 2020.

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49

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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50

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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