Log in

Relevant bibliographies by topics / Digital marketing strategies / Journal articles

To see the other types of publications on this topic, follow the link: Digital marketing strategies.

Journal articles on the topic 'Digital marketing strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Digital marketing strategies.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Khodjayeva, Shodiyabonu Abitdjanovna. "Strategies for implementing digital marketing in higher education." International Journal Of Management And Economics Fundamental 5, no. 3 (2025): 56–58. https://doi.org/10.37547/ijmef/volume05issue03-09.

Full text

Abstract:

In the digital era, higher education institutions must adopt innovative marketing strategies to remain competitive. This paper explores the significance of digital marketing in the education sector, emphasizing strategies such as SEO, social media engagement, content marketing, and email campaigns. The study analyzes successful digital marketing implementations, highlighting their impact on student recruitment, institutional branding, and global reach. Additionally, challenges such as technological advancements, resource limitations, and increasing competition are discussed. The findings sugge

APA, Harvard, Vancouver, ISO, and other styles

2

Morris, Neil. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation." Journal of Direct, Data and Digital Marketing Practice 10, no. 4 (2009): 384–87. http://dx.doi.org/10.1057/dddmp.2009.7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Yi Tian, Yi Tian. "The Application of Automotive Marketing Strategies in Digital Automotive Marketing Systems." 電腦學刊 35, no. 3 (2024): 129–42. http://dx.doi.org/10.53106/199115992024063503010.

Full text

Abstract:

<p>This article addresses the issues of inaccurate customer positioning and unclear vehicle selling points in domestic new energy vehicle marketing. Firstly, key user evaluation data is obtained from authoritative online vehicle evaluation platforms, and then the data is collected and analyzed to obtain customers&rsquo; emotional preferences for a certain vehicle model, in order to form an accurate portrait of the customer group. Then, using the obtained data analysis results, a digital new energy vehicle marketing system was developed. The marketing system adopts a top-down system d

APA, Harvard, Vancouver, ISO, and other styles

4

Eduzor, Ngosi Christiana. "Assessment of Successful Marketing Strategies in the Digital Age." International Journal of Development, Sustainability and Environmental Management 4, no. 1 (2024): 71–79. https://doi.org/10.5281/zenodo.10544098.

Full text

Abstract:

<em>In recent years, the rapid evolution of digital technologies has reshaped the marketing landscape, prompting businesses to adapt their strategies for effective engagement with the target audience. As consumers increasingly rely on digital platforms for information, entertainment, and social interaction, traditional marketing approaches have given way to innovative strategies leveraging the power of the digital age. This study explores the significance of understanding and implementing successful marketing strategies in the digital realm, emphasizing the need for businesses to stay competit

APA, Harvard, Vancouver, ISO, and other styles

5

García Rosales, Daniel Francisco. "Digital communication. Integrated marketing strategies." Questiones Publicitarias 3, no. 26 (2020): 57. http://dx.doi.org/10.5565/rev/qp.354.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Duliasova, Marina. "Digital marketing strategies and opportunities." Drukerovskij Vestnik, no. 3 (July 2024): 130–37. http://dx.doi.org/10.17213/2312-6469-2024-3-130-137.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Muthuraman, Dr Subrahmanian. "Rejuvenate the Digital Marketing Strategies." International Journal of Research and Innovation in Social Science VII, no. VI (2023): 869–74. http://dx.doi.org/10.47772/ijriss.2023.7669.

Full text

Abstract:

Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organizations and initiates the reengineering of existing business processes by maximizing digitalization. The purpose of this paper is to discuss and deliberate the strategies in digital marketing in the post covid era. The paper is built on the analysis and synthesis of scientific li

APA, Harvard, Vancouver, ISO, and other styles

8

Yola Roudhatun Ainy. "Effective Digital Marketing Strategies To Optimize Digital Business." ORGANIZE: Journal of Economics, Management and Finance 4, no. 1 (2025): 100–109. https://doi.org/10.58355/organize.v4i1.118.

Full text

Abstract:

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By ut

APA, Harvard, Vancouver, ISO, and other styles

9

Suda, Takanori, and Naoto Onzo. "Digital Innovation Strategies in Mature Markets:." Japan Marketing Journal 40, no. 4 (2021): 94–103. http://dx.doi.org/10.7222/marketing.2021.023.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Dimitrios, Belias, Rossidis Ioannis, Ntalakos Angelos, and Trihas Nikolaos. "Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels." Procedia Computer Science 219 (2023): 688–96. http://dx.doi.org/10.1016/j.procs.2023.01.340.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Srivastava, Abhishek. "Analyzing Effective Digital Marketing Strategies for Online Merchants." European Economic Letters Vol 13, Issue 3 (2023) (2023): 701–8. https://doi.org/10.52783/eel.v13i3.352.

Full text

Abstract:

In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a particular emphasis on gaining an understanding of the main components that contribute to the accomplishment of a digital marketing campaign. In the beginning of the paper, we discuss the significance of digital marketing in the context of online retailers. More specifically, we fo

APA, Harvard, Vancouver, ISO, and other styles

12

Njegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.

Full text

Abstract:

Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then

APA, Harvard, Vancouver, ISO, and other styles

13

Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

Full text

Abstract:

This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated

APA, Harvard, Vancouver, ISO, and other styles

14

Susanti, Leni. "Product Marketing Strategy Using Digital Marketing Technology." Journal of Social Science and Business Studies 3, no. 1 (2025): 386–91. https://doi.org/10.61487/jssbs.v3i1.128.

Full text

Abstract:

The rapid evolution of digital marketing technologies has transformed the landscape of product marketing, enabling businesses to reach broader audiences and deliver personalized experiences. This paper explores effective product marketing strategies using digital marketing tools and technologies, focusing on their impact on customer engagement, brand awareness, and sales performance. Key strategies include leveraging social media platforms, search engine optimization (SEO), content marketing, and data-driven analytics to enhance campaign effectiveness. Integrating artificial intelligence (AI)

APA, Harvard, Vancouver, ISO, and other styles

15

Wang, Ziyi. "Analyzing Chagee’s Marketing Strategies from A Digital Marketing Perspective." Highlights in Business, Economics and Management 52 (March 25, 2025): 81–89. https://doi.org/10.54097/h0dck432.

Full text

Abstract:

In today's highly competitive business environment, the allure of a brand is of paramount importance to enterprise growth and development. CHAGEE, as a distinguished brand, exemplifies exceptional appeal and influence within this context. This study employs a case analysis approach to systematically examine CHAGEE's marketing strategies, with a particular focus on its digital marketing efforts. The findings reveal that digital marketing plays a critical and positive role in enhancing brand awareness and cultivating user loyalty. CHAGEE has successfully established a strong connection with cons

APA, Harvard, Vancouver, ISO, and other styles

16

CARDOSO DA SILVA, GUTEMBERG, JOANE RAMOS VARGAS, and ANDRE LUIZ PIVA DE CARVALHO. "Digital Tourism Marketing:." Applied Tourism 9, no. 2 (2024): 28–48. http://dx.doi.org/10.14210/at.v9i2.20268.

Full text

Abstract:

This research analyzes digital tourism marketing on the Instagram pages of receptiveagencies in Praia da Pipa, a tourist destination located along the coastline in the municipality ofTibaú do Sul, in the state of Rio Grande do Norte, seen as a marketing action that brings togethera set of strategies to promote and sell tourism products. The aims of the investigation are toascertain the knowledge and strategies used by the four enterprises that were the focus of theresearch, the graphic and editorial quality of the posts, as well as their effectiveness in terms ofmarketing promotion. As a theor

APA, Harvard, Vancouver, ISO, and other styles

17

Mallick, Sidra Urooj. "PROMOTING TOURISM THROUGH DIGITAL MARKETING." American Journal of Management and Economics Innovations 5, no. 10 (2023): 62–85. http://dx.doi.org/10.37547/tajmei/volume05issue10-06.

Full text

Abstract:

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for the tourism sector. The objective will be achieved through the execution of an investigation into the dominant trends, audience segments, and advertising strategies employed across diverse channels. The study aims to enhance comprehension of the topic by evaluating the efficacy o

APA, Harvard, Vancouver, ISO, and other styles

18

Ph.D, Prof P. Vijaya Lakshmi,. "Digital Food Marketing Strategies Targeting Children: Review of Literature." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (2018): 2074–80. http://dx.doi.org/10.31142/ijtsrd18258.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Herman, Bahtiar, Wahyuni Saleh, and Aksal Mursalat. "Optimization of Digital Marketing in Improving Marketing Performance." Almana : Jurnal Manajemen dan Bisnis 8, no. 2 (2024): 387–99. http://dx.doi.org/10.36555/almana.v8i2.2627.

Full text

Abstract:

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then eva

APA, Harvard, Vancouver, ISO, and other styles

20

Kiran, Kumar. "Digital Marketing Strategies of Gillette India." Journal of Research and Review in Digital Marketing and Communications 1, no. 2 (2024): 43–58. https://doi.org/10.5281/zenodo.13918437.

Full text

Abstract:

<em>The research paper discusses about digital marketing strategies of Gillette India, which advocates the harmonization of their concept with today’s digital environment. The paper analyses different aspects of Gillette India’s online marketing communication and promotion, such as keywords, website optimization, bidding on keywords and social media marketing on Facebook, Instagram and LinkedIn. Also, the research analyses the aspects of the Gillette company regarding its email marketing and the management of the online presence. A quantitative research methodology is employed to a

APA, Harvard, Vancouver, ISO, and other styles

21

Wild Ali, Mofeed Mahmoud, and Jaime Ortega-Gutierrez. "Digital Marketing: Strategies, Challenges, and Opportunities in the Digital Technology." Global Journal of Economic and Business 15, no. 1 (2025): 40–52. https://doi.org/10.31559/gjeb2025.15.1.3.

Full text

Abstract:

Objectives: This study aims to explore digital marketing strategies, focusing on the integration of various digital tools, including social media, search engine optimization (SEO), content marketing, and data analytics. It also seeks to understand the challenges marketers face in the digital landscape, such as data privacy issues, constantly changing algorithms, and the need to adapt to new technologies. Methods: An analytical approach was employed to review modern digital tools and strategies, assessing the challenges faced by marketers through an examination of previous literature and reliab

APA, Harvard, Vancouver, ISO, and other styles

22

Petrovska, Oksana, and Viktoria Gerzhyk. "Marketing communications strategies in digital economy." Socio-Economic Research Bulletin, no. 4(68) (December 27, 2018): 159–68. http://dx.doi.org/10.33987/vsed.4(68).2018.159-168.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Henderson, Kay. "Marketing strategies for digital library services." Library Review 54, no. 6 (2005): 342–45. http://dx.doi.org/10.1108/00242530510605467.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Dessy Marhandrie. "Sustainable Digital Marketing Strategies For MSMEs." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 1, no. 2 (2023): 11–20. http://dx.doi.org/10.61132/maeswara.v1i2.859.

Full text

Abstract:

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights

APA, Harvard, Vancouver, ISO, and other styles

25

Eduzor, Ngozi Christiana. "Innovative Marketing Strategies in the Digital Age: A Comparative Analysis of Successful Campaigns." International Journal of Development, Sustainability and Environmental Management 4, no. 1 (2024): 33–44. https://doi.org/10.5281/zenodo.10511141.

Full text

Abstract:

<em>In the dynamic landscape of the digital age, marketing is experiencing a profound transformation as traditional paradigms evolve through relentless technology integration. Organizations, in their pursuit to captivate an increasingly digital-savvy audience, face an unprecedented need to innovate marketing strategies. The digital realm has given birth to diverse platforms and tools, from social media campaigns to augmented reality experiences, expanding the arsenal of digital marketing strategies. Understanding the dynamics and effectiveness of these innovative approaches is a compelling res

APA, Harvard, Vancouver, ISO, and other styles

26

Shan, Linfei. "Analysis of Florasis Marketing Strategies from a Digital Marketing." Advances in Economics, Management and Political Sciences 136, no. 1 (2024): 59–67. https://doi.org/10.54254/2754-1169/2024.18681.

Full text

Abstract:

Digital marketing has become the core means of brand promotion of modern enterprises. This article takes Florasis, a famous Chinese beauty brand, as an example to explore the multi-dimensional analysis of the impact of digital marketing on its brand. Through the specific practice of social media, content marketing and e-commerce strategies, this article aims to reveal how digital marketing can shape the brand image, improve consumer participation, and have a profound impact on market competitiveness. Research shows that Florasis successful experience in digital marketing has provided valuable

APA, Harvard, Vancouver, ISO, and other styles

27

Dašić, Dejan, Vladan Vučić, Željko Turčinović, and Miloš Tošić. "DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS." Ekonomika poljoprivrede 70, no. 4 (2023): 1187–99. http://dx.doi.org/10.59267/ekopolj23041187d.

Full text

Abstract:

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digi

APA, Harvard, Vancouver, ISO, and other styles

28

Alavi, Shirin, and Vandana Ahuja. "Digital Marketing Analytics." International Journal of Innovation in the Digital Economy 5, no. 4 (2014): 50–65. http://dx.doi.org/10.4018/ijide.2014100104.

Full text

Abstract:

Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what they want, when they want it, from whomever they want, have opened up new challenges for customer relationship management and marketing. Thus the need for understanding the digital world and its application becomes one of the greatest competitive aspects for a business's survival. The exhortation of globalization holds no meaning without the concept of what is being termed as ‘Digitization'. Blackberry has started a lon

APA, Harvard, Vancouver, ISO, and other styles

29

Yasin, Ali, and Hailing Jiang. "Navigating the Digital Frontier: A Study of Effective Digital Marketing Strategies for Bangladeshi Businesses." International Journal of Novel Research in Marketing Management and Economics 10, no. 3 (2023): 46–57. https://doi.org/10.5281/zenodo.10083482.

Full text

Abstract:

<strong>Abstract:</strong> Digital marketing is an all-encompassing term that makes marketing more practical than theoretical. Unlike traditional marketing, digital marketing is a versatile process that can combine one-to-one and mass marketing approaches with well-defined desired customers.This review article comprehensively examines the digital marketing landscape in Bangladesh, an emerging market experiencing dynamic digital evolution. It draws on existing literature and synthesizes knowledge and insights from a variety of sources to elucidate the diverse digital marketing strategies employ

APA, Harvard, Vancouver, ISO, and other styles

30

Azhar, Noviridhany Maulana. "Digital Marketing Strategies for Sustainable Brand Development." Management Studies and Business Journal (PRODUCTIVITY) 1, no. 1 (2024): 164–73. http://dx.doi.org/10.62207/szpd8p72.

Full text

Abstract:

This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digital content, ongoing interactions with customers through digital channels, and consistency and relevance of digital marketing messages have a major impact on sustainable brand development. This emphasizes the importance of a targeted and effective digital marketing strategy in achi

APA, Harvard, Vancouver, ISO, and other styles

31

Kolodnik, T. "Methodological framework for managing digital marketing strategies." Science and Innovations, no. 5 (June 13, 2024): 40–45. http://dx.doi.org/10.29235/1818-9857-2024-05-40-45.

Full text

Abstract:

The article considers the theory of formation of digital marketing strategies, points out the directions of innovative development in marketing. It also shows the circumstances that may hinder the development of digital marketing in the activities of companies. Separately, the implementation of the analytical, practical and control stage for the effective management of a digital marketing strategy is considered. t is noted that a digital marketing strategy may be part of the company’s policy. The planning of complex measures necessary to manage strategies taking into account the internal envir

APA, Harvard, Vancouver, ISO, and other styles

32

Singh, Kuwar Pratap. "Marketing Strategies of Flipkart." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50271.

Full text

Abstract:

ABSTRACT This thesis explores the marketing strategies of Flipkart, one of India’s leading e-commerce platforms, with the aim of understanding how its promotional activities, branding efforts, digital presence, and customer engagement tactics contribute to its sustained market dominance. As e-commerce becomes increasingly competitive in India, it is essential to analyze how Flipkart differentiates itself through strategic use of digital marketing, influencer partnerships, seasonal campaigns, and consumer-centric innovations. The study employs a mixed-methods approach, including a survey of cus

APA, Harvard, Vancouver, ISO, and other styles

33

Mrs. Etta Udayasri, Dr. Asiya Jabeen, Katravath Anusha, Kavali Sravani, Kaveti Sai Pranathi, and Kayyuri Malasree. "Impact of Digital Marketing on Business." international journal of engineering technology and management sciences 8, no. 2 (2024): 325–29. http://dx.doi.org/10.46647/ijetms.2024.v08i02.041.

Full text

Abstract:

This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods research design, including case studies, surveys, and expert interviews, this study aims to investigate the various dimensions of digital marketing's impact on business. Key objectives include assessing the effectiveness of digital marketing channels, understanding consumer responses to

APA, Harvard, Vancouver, ISO, and other styles

34

Andi, Pangeran, Afra Iqbal, and Peter Lenando Tito. "Maximizing the Impact of Digital Marketing: AI Integration for More Precise and Effective Strategies." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 06 (2024): 2690–98. https://doi.org/10.5281/zenodo.12526455.

Full text

Abstract:

In this dynamic digital era, the marketing Landscape continues to evolve rapidly. To stay ahead of the competition, businesses need to adapt and take advantage of the latest technology. One technology that offers tremendous potential to increase the effectiveness of digital marketing is Artificial Intelligence (AI). Artificial intelligence (AI) has become an increasingly important technology in various industries, including marketing. AI can be used to improve marketing effectiveness in a variety of ways, including data analytics, personalization, automation, and machine learning. This journal

APA, Harvard, Vancouver, ISO, and other styles

35

Lubis, Etrie Septiani, and Slamet Widodo. "The Role of Digital Marketing in International Marketing." Sinergi International Journal of Economics 2, no. 1 (2024): 25–37. http://dx.doi.org/10.61194/economics.v2i1.209.

Full text

Abstract:

This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data was analyzed descriptively qualitatively. The results show that digital marketing allows companies to reach global audiences more efficiently through SEO, social media, email marketing, and PPC. Challenges faced include differences in culture, language, regulations, and consumer

APA, Harvard, Vancouver, ISO, and other styles

36

Fatin, Tasnia, and Nayem Rahman. "Measuring Digital Marketing Performance." International Journal of Applied Management Theory and Research 2, no. 1 (2020): 1–15. http://dx.doi.org/10.4018/ijamtr.2020010101.

Full text

Abstract:

Ever since its inception in the early 1990s, digital marketing has received significant attention as marketing strategies in industry and academia. The advent of the Internet and related information technologies has initiated the new marketing framework for business and business-related strategies. Companies have been taking significant actions to switch from traditional marketing to digital marketing strategies. Even then, the marketing performance measurement practices in this field are reported to be less developed. This article is an attempt to examine digital marketing media and its campa

APA, Harvard, Vancouver, ISO, and other styles

37

Antre, Ganesh, and Sanjay Dharmadhikari. "EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES OF NETWORK MARKETING COMPANIES ON CONSUMER PSYCHOLOGY." ShodhKosh: Journal of Visual and Performing Arts 5, no. 6 (2024): 112–25. http://dx.doi.org/10.29121/shodhkosh.v5.i6.2024.1653.

Full text

Abstract:

The rapid advancement in digital technologies has transformed the landscape of marketing, leading to the widespread adoption of digital marketing strategies by network marketing companies. This research paper examines the positive impacts of digital marketing strategies on consumer psychology and sales performance within network marketing companies. Utilizing a sample of 259 respondents, the study employs quantitative analysis to explore how digital marketing initiatives affect consumer engagement, brand perception, and purchasing decisions. The study highlights that personalized digital marke

APA, Harvard, Vancouver, ISO, and other styles

38

Chen, Jiaye, Yixin Li, and Yuxuan Liu. "Exploring Digital Marketing Strategies in Catering Industry." BCP Business & Management 38 (March 2, 2023): 629–45. http://dx.doi.org/10.54691/bcpbm.v38i.3752.

Full text

Abstract:

With the development and popularity of the Internet, digital marketing has gradually become popular in various industries. Following the development of the times, the catering industry applies digital marketing as the main marketing method. Starbucks, as one of the major companies in the restaurant industry, has complete digital marketing strategies that can be utilized as the research case in this paper. By exploring the advantages and disadvantages of Starbucks’ digital marketing strategy in China, combining qualitative research and quantitative research, this paper provided ideas for other

APA, Harvard, Vancouver, ISO, and other styles

39

Jaiwant Vincent, Sunanda. "Digitalisation Impacting Marketing Strategies and Practices." Ushus Journal of Business Management 22, no. 3 (2023): 1–11. http://dx.doi.org/10.12725/ujbm.64.1.

Full text

Abstract:

Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hordes of avenues and opportunities to lowers costs, raises brand awareness, and boosts sales. This article presents an insight into the impact of digitalization over the marketing strategies and practices. The study highlights the advent and role of advanced digital technologies li

APA, Harvard, Vancouver, ISO, and other styles

40

Phanos, Matura. "Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective." International Journal of Engineering and Management Research 8, no. 6 (2018): 211–19. https://doi.org/10.31033/ijemr.8.6.22.

Full text

Abstract:

Digitalization is considered as the veritable vehicle of transformation for the tourism industry marketing in this age of the internet economy. It influences all business marketing processes before, during and after a tourism trip in a profoundly revolutionary way. Information distribution is quicker, better, and cheaper regardless of geographical and time limitation due to digitalization. The digital marketing mix, which consists of eproduct, eprice, eplace, epromotion, eprocess, epeople, and ephysical evidence, is a powerful tool in revolutionizing tourism marketing management globally inclu

APA, Harvard, Vancouver, ISO, and other styles

41

Widowati, Ayla Agneszia, and Tulus Haryono. "The Effect of Digital Marketing Strategies on Repurchase Intention Mediated by CRM (Shopee Case Study)." International Journal of Economics, Business and Management Research 09, no. 06 (2025): 454–64. https://doi.org/10.51505/ijebmr.2025.9625.

Full text

Abstract:

Using Shopee as a case study, this research seeks to understand the mediating function of customer relationship management in the e-commerce context of digital marketing's effect on repurchase intention. An innovative feature of this study is its integrative methodology, which merges two crucial areas of digital marketing: the efficacy of digital marketing tactics and the mediating role of customer relationship management. This research conducted with quantitative methods using Structural Equation Modelling with Smart PLS. The results demonstrate that digital marketing significantly influences

APA, Harvard, Vancouver, ISO, and other styles

42

Devang, Agarwal, and Arun Bhadauria Dr. "A Study of Enhancing the Brand Image through Digital Marketing Strategies." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 08, no. 02 (2025): 897–900. https://doi.org/10.5281/zenodo.14949866.

Full text

Abstract:

In the digital scenario to develop, small businesses discover new ways to include digital marketing strategies to improve their involvement, development and brand visibility. This study examines the importance of digital marketing in brand growth for small businesses by working with marketing and search engine optimization (SEO) of social media. By checking the case study, industry trends and consumer behavior, this article shows how small businesses can use cheap digital platforms to compete with large companies. The study emphasizes the role of privatization, targeted outreach and data analy

APA, Harvard, Vancouver, ISO, and other styles

43

Mahmudatun Hasanah. "DIGITAL MARKETING STRATEGIES FOR STARTUPS: A SYSTEMATIC LITERATURE REVIEW." Jurnal Riset Multidisiplin Edukasi 2, no. 7 (2025): 645–59. https://doi.org/10.71282/jurmie.v2i7.696.

Full text

Abstract:

This study explores the effectiveness of digital marketing strategies for startups, comparing them with traditional marketing approaches. In today’s competitive business landscape, digital marketing has become a crucial tool for startups due to its cost-effectiveness, scalability, and ability to provide measurable results. The research highlights key digital marketing strategies such as social media marketing, SEO, content marketing, and influencer collaborations, focusing on their ability to drive ROI, increase brand awareness, and foster customer engagement. The findings suggest that startup

APA, Harvard, Vancouver, ISO, and other styles

44

Alrajhi, Abdulaziz Saleh. "Impacts of marketing strategies on casual restaurant sales." Journal of Project Management 10, no. 1 (2025): 53–60. https://doi.org/10.5267/j.jpm.2024.11.003.

Full text

Abstract:

This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital marketing and green marketing on restaurant sales. Developing a literature-based questionnaire to harvest data from a sample consisting of owners or managers of small and medium-sized casual restaurants and analyzing such data using SmartPLS 3.0, it was acknowledged that restaurant sales as an endogenous variable is significantly influenced by these three m

APA, Harvard, Vancouver, ISO, and other styles

45

Pooja, Ms V. "A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01873.

Full text

Abstract:

This study investigates the effectiveness of digital marketing strategies with a focus on engaging audiences. Utilizing a descriptive research design, we explore various digital marketing approaches and their impact. Our sampling method employs Probability sampling, with a sample size of 274 participants. Through comprehensive analysis, we aim to provide insights into the efficiency of digital marketing techniques in reaching and resonating with target audiences. This research seeks to contribute to a deeper understanding of how businesses can optimize their digital marketing efforts to enhanc

APA, Harvard, Vancouver, ISO, and other styles

46

Nguyen, Khanh Thi Ngoc, and Ngoc Thi Nhu Truong. "Exploring digital marketing strategies in small-sized enterprises in Vietnam." HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION 14, no. 4 (2024): 112–28. http://dx.doi.org/10.46223/hcmcoujs.econ.en.14.4.2742.2024.

Full text

Abstract:

Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perceptions of digital marketing strategies at a small-sized enterprise, Tan Viet Phap Development Trading Production Joint Stock Company. Four employees (two females and two males) were invited to participate in the in-depth interview. The findings show that the most effective digital marketing strategy is o

APA, Harvard, Vancouver, ISO, and other styles

47

Rasyid, Ardiansyah, Erwin Wangsadjaja, Jevon Andina Dragon, and Wellson Arta. "DIGITAL MARKETING STRATEGIES FOR KUCEKIN LAUNDRY MSMEs." JOURNAL OF SUSTAINABLE COMMUNITY SERVICE 4, no. 4 (2024): 279–86. http://dx.doi.org/10.55047/jscs.v4i4.783.

Full text

Abstract:

Digital marketing strategies involve activities that responsibly address social and environmental aspects while meeting the needs of consumers and businesses. The training target is a laundry business located in West Jakarta, which faces numerous challenges, particularly in digital marketing. The goal of this activity is to help the business enhance its digital marketing knowledge to boost sales. The training method involves face-to-face sessions focusing on digital marketing, including how the business interacts with its environment and stakeholders. This strategy aims to improve brand loyalt

APA, Harvard, Vancouver, ISO, and other styles

48

Syarif, Roshanita, Nurhidayah Nurhidayah, and Syamsu A. Kamaruddin. "Effective Digital Marketing Strategies in the Technology Era." JISIP (Jurnal Ilmu Sosial dan Pendidikan) 8, no. 4 (2024): 2815. https://doi.org/10.58258/jisip.v8i4.7699.

Full text

Abstract:

Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Digital media platforms must be able to be utilized by companies more effectively in order to reach a wider audience and have closer networks with consumers. This research aims to identify effective digital marketing strategies in increasing company competitiveness in the digital era. By understanding the latest trends and technology in digital marketing, companies can develop strategies that are more focused and responsive to the rapidly changing business

APA, Harvard, Vancouver, ISO, and other styles

49

Djoko Wijono. "Webinar Digital Marketing Dan Pendampingan Digital Marketing Melalui Sosial Media Untuk UMKM." KREATIF: Jurnal Pengabdian Masyarakat Nusantara 2, no. 2 (2022): 131–38. http://dx.doi.org/10.55606/kreatif.v2i2.2863.

Full text

Abstract:

During the Covid-19 pandemic, many MSMEs are having difficulty marketing their businesses. So digital marketing is the right solution to help business marketing by utilizing digital technology. This marketing can be done through social media such as Instagram by creating interesting content. The objects of this service are 33 MSME actors. The aim of this community service is to provide education to MSMEs, especially business actors, about digital marketing strategies and provide training via webinars on how to optimize business accounts via social media. The service method is carried out in a

APA, Harvard, Vancouver, ISO, and other styles

50

Gogia, Jyoti, and Sawan Nanda. "Digital Marketing: Significance and Trending Strategies During COVID-19." International Journal of Research in Engineering, Science and Management 3, no. 11 (2020): 45–46. http://dx.doi.org/10.47607/ijresm.2020.370.

Full text

Abstract:

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. The paper focuses on significance of digital marketing during COVID-19 and also discusses some trending digital marketing strategies.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!