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Journal articles on the topic 'Digital network strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Boyle, Raymond. "Digital divides? UK Film Council strategy and the digital screen network." International Journal of Media & Cultural Politics 11, no. 1 (2015): 3–20. http://dx.doi.org/10.1386/macp.11.1.3_1.

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Huang, Yuhong, Mancong Kang, Yanhong Zhu, Na Li, Guangyi Liu, and Qixing Wang. "Digital Twin Network-Based 6G Self-Evolution." Sensors 25, no. 11 (2025): 3543. https://doi.org/10.3390/s25113543.

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Digital twins (DTs) will revolutionize network autonomy. Recent studies have promoted the idea of a DT-native 6G network, deeply integrating DTs into mobile network architectures to improve the timeliness of physical–digital synchronization and network optimizations. However, DTs have mainly acted just as a tool for network autonomy, leading to a gap regarding the ultimate goal of network self-evolution. This paper analyzes future directions concerning DT-native networks. Specifically, the proposed architecture introduces a key concept called “future shots” that gives accurate network predicti

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Huang, Qiong, and Yifan Tang. "Enterprise Digital Transformation Strategy: The Impact of Digital Platforms." Entropy 27, no. 3 (2025): 295. https://doi.org/10.3390/e27030295.

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The development of the digital economy is a strategic choice for seizing new opportunities in the latest wave of technological revolution and industrial transformation. As a critical tool for driving the digital transformation of enterprises, digital platforms play a pivotal role in this process. This study employs the evolutionary game theory of complex networks to develop a game model for the digital transformation of enterprises and utilizes the Fermi rule from sociophysics to characterize the evolution of enterprise strategies. Throughout this process, the interactive behaviors and strateg

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Khairunnisa Nurul Azizah, Marfa Aully, Naufal Dhiya Ulhaq, Carlos Dewa Salim, and Sandy Afla. "War on Twitter as a Digital Marketing Communication Strategy." Translitera : Jurnal Kajian Komunikasi dan Studi Media 12, no. 1 (2023): 79–84. http://dx.doi.org/10.35457/translitera.v12i1.2228.

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War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.

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Zhu, Ying, Valerie Lynette Wang, Yong Jian Wang, and Jim Nastos. "Business-to-business referral as digital coopetition strategy." European Journal of Marketing 54, no. 6 (2020): 1181–203. http://dx.doi.org/10.1108/ejm-01-2019-0011.

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Purpose Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content. Design/methodology/approach A complete industry-wise digital data set is formed by extracting digital referrals in all the content pages. The authors outline how digital referrals are strategically used among peer businesses in the peer-to-peer digital network and in the augmented digital network, taking into consideration geographical framing and physical distance. Findings The authors reveal how geographical

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Kuts, O. "The Ukrainian medical libraries network digital services development strategy." Visnyk of Kharkiv State Academy of Culture, no. 59 (July 16, 2021): 67–80. http://dx.doi.org/10.31516/2410-5333.059.07.

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The relevance of the study. The digital revolution has had a significant effect on the functioning of libraries. Successful operation in the digital environment requires the improvement of the competitiveness of library services provided: libraries must be able to rethink their role, justify the value of their services for their own customers. Due to the increasing level of the Internet use among scientists, medical professionals, students, patients, community, medical libraries web-presence is of crucial importance. Websites serve as a digital gateway for library services and resources.

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Zoppelletto, Alessia, Ludovico Bullini Orlandi, and Cecilia Rossignoli. "Adopting a digital transformation strategy to enhance business network commons regeneration: an explorative case study." TQM Journal 32, no. 4 (2020): 561–85. http://dx.doi.org/10.1108/tqm-04-2020-0077.

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PurposeThis article aims to understand whether and how a digital transformation strategy (DTS) can strengthen the relationship between network organizations and the generation/regeneration of their business network commons (BNC). Further, it investigates the role of the DTS in managing the BNC, a critical source of business network success.Design/methodology/approachA two-year longitudinal case study of an Italian business network operating in the wine sector was conducted.FindingsThis study provides theoretical insights into the digital, sustainable shift of a business network. On combining a

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Purbasari, Ratih, Enjat Munajat, and Farisadri Fauzan. "Digital Innovation Ecosystem on Digital Entrepreneur." International Journal of E-Entrepreneurship and Innovation 13, no. 1 (2023): 1–21. http://dx.doi.org/10.4018/ijeei.319040.

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This study aims to produce a network structure in the digital innovation ecosystem to determine the position of each actor involved in it as an effort to support digital innovation in digital startups in West Java. This study uses a mixed method with an exploratory sequential strategy involving digital startup actors in West Java. To get the network structure in the digital innovation ecosystem in order to find out the actors who play the most important roles, the research uses a social network analysis approach by utilizing the Gephi application. The network structure is based on four dimensi

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Aliata, Victor Lusala. "Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya." European Journal of Business and Strategic Management 10, no. 2 (2025): 1–11. https://doi.org/10.47604/ejbsm.3260.

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Purpose: Digital marketing encompasses all marketing efforts that use an electronic device or internet. As digital platforms are increasingly incorporated onto marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing is becoming more prevalent and efficient. According to Communications Authority of Kenya (CAK), Airtel networks Kenya ltd has had its market share increase marginally from 21.4% in 2018 to 27.2 in 2020.It is uncertain if the increase can be attributed to its digital marketing strategy thus the paper explores the effe

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Nacharova, Liudmila Igorevna. "Conventional advertising tools in the PR strategy of the social network "VKontakte"." Litera, no. 1 (January 2025): 74–84. https://doi.org/10.25136/2409-8698.2025.1.73038.

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The article is dedicated to the study of conventional promotion tools used for promoting brands in social networks in the context of increasing competition in the digital space, using the social network "VKontakte" as an example. The relevance of the topic is determined by the need to find effective approaches to promoting on social platforms in the international information market. Amid growing competition in the international media market and the increasing influence of social networks on political and social life, the methods and tools for their promotion remain insufficiently studied. The

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Li, Jinxia, and Liwei Lu. "Development and Simulation of a Fast Delay Cancellation Algorithm for Digital Multimedia Network Communication." International Journal of Digital Multimedia Broadcasting 2023 (March 15, 2023): 1–10. http://dx.doi.org/10.1155/2023/7709575.

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The digital multimedia network data traffic is huge, and many end devices are applied to the digital multimedia network; therefore, the digital media network communication delay transmission must be analysed in order to improve the performance of the digital multimedia network communication transmission. Due to the presence of a large number of data packets in the communication network used, some random delays in data can occur during use. Conventional data transmission methods rely solely on extended data storage capacity to achieve this, making it difficult to achieve intelligent scheduling,

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Ardhianto, Erdiek, B. Harjo Baskoro, Dade Maulana, and Ghanistantiono. "Digital Transformation and Influence on Information Use in Indonesia." Review of Politics and Public Policy in Emerging Economies 4, no. 1 (2022): 17–24. http://dx.doi.org/10.26710/rope.v4i1.2645.

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Objective: With the presence of information technology can provide a variety of data or solutions for making a decision, and can be implemented properly. The existence of technology-based digital transformation as part of the development of a management information system requires everyone's knowledge of updated information and also reaches out to other parties from various places. Centrality of connectivity in public life. In 2020, the International Labor Organization (ILO) reported that the COVID-19 pandemic demands the capacity of workers to work remotely, so that access to connectivity is

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Denisova, A. L., and A. N. Lopatnikov. "Digital transformation and corporate strategy." UPRAVLENIE / MANAGEMENT (Russia) 10, no. 2 (2022): 71–79. http://dx.doi.org/10.26425/2309-3633-2022-10-2-71-79.

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The term digital transformation has been widely discussed and extensively promoted both to and by companies in every industry to become overused. While generally accepted as a boon and often marketed as the only alternative to extinction for a firm, digital transformation remains a significant challenge for those assigned to implement it. We offer an alternative narrative digital transformation, which we argue is better described as going «more digital». The extent to which going more digital becomes transformative depends on the industry and the ability of a firm to change the business model

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徐, 宇韬. "Pricing Strategy for Digital Platform Technology Sharing Considering Network Externalities." E-Commerce Letters 14, no. 01 (2025): 1947–59. https://doi.org/10.12677/ecl.2025.141244.

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Zhao, Dawei, Haipeng Peng, Lixiang Li, Yixian Yang, and Shudong Li. "An Efficient Patch Dissemination Strategy for Mobile Networks." Mathematical Problems in Engineering 2013 (2013): 1–13. http://dx.doi.org/10.1155/2013/896187.

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Mobile phones and personal digital assistants are becoming increasingly important in our daily life since they enable us to access a large variety of ubiquitous services. Mobile networks, formed by the connection of mobile devices following some relationships among mobile users, provide good platforms for mobile virus spread. Quick and efficient security patch dissemination strategy is necessary for the update of antivirus software so that it can detect mobile virus, especially the new virus under the wireless mobile network environment with limited bandwidth which is also large scale, decentr

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Anderson, Martha. "Evolving a Network of Networks: The Experience of Partnerships in the National Digital Information Infrastructure and Preservation Program." International Journal of Digital Curation 3, no. 1 (2008): 4–14. http://dx.doi.org/10.2218/ijdc.v3i1.38.

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The National Digital Information Infrastructure and Preservation Program (NDIIPP) was initiated in December 2000 when the U.S. Congress authorized the Library of Congress to work with a broad range of institutions to develop a national strategy for the preservation of at-risk digital content. Guided by a strategy of collaboration and iteration, the Library of Congress began the formation of a national network of partners dedicated to collecting and preserving important born-digital information. Over the last six years, the Library and its partners have been engaged in learning through action t

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Putra, Fauzan Prasetyo Eka, Mohammat Dafid, and Imam Syafi’i. "Firewall Implementation as a Computer Network Security Strategy for Data Protection." Brilliance: Research of Artificial Intelligence 5, no. 1 (2025): 291–97. https://doi.org/10.47709/brilliance.v5i1.6162.

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Computer network security plays a crucial role in ensuring the integrity, confidentiality, and availability of data in the modern digital era. One of the primary tools used to safeguard networks from unauthorized access and external threats is the firewall. This paper explores the significance of firewalls in protecting network systems by examining their functions, various types, and capability to regulate data traffic. Firewalls work by enforcing specific rules to limit access, effectively reducing the risk of cyber threats such as malware, hacking attempts, and unauthorized intrusions. The s

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Guan, Lu, Xiao Fan Liu, Wujiu Sun, Hai Liang, and Jonathan J. H. Zhu. "Census of Twitter users: Scraping and describing the national network of South Korea." PLOS ONE 17, no. 11 (2022): e0277549. http://dx.doi.org/10.1371/journal.pone.0277549.

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Population-level national networks on social media are precious and essential for network science and behavioural science. This study collected a population-level Twitter network, based on both language and geolocation tags. We proposed a set of validation approaches to evaluate the validity of our datasets. Finally, we re-examined classical network and communication propositions (e.g., 80/20 rule, six degrees of separation) on the national network. Our dataset and strategy would flourish the data collection pool of population-level social networks and further develop the research of network a

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Xiao, Yufang, Ruifang Xiao, Congcong Zhu, and Shengfei Wei. "Digital Copyright Management Strategy of Digital Library Based on Blockchain Technology." Journal of Combinatorial Mathematics and Combinatorial Computing 119, no. 1 (2024): 153–62. http://dx.doi.org/10.61091/jcmcc119-16.

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Using blockchain technology to handle the entire chain of digital copyrights in digital libraries not only helps to improve the economy, validity, and fairness of the libraries’ digital resource offerings, but it also increases the revenue of digital copyright subjects in a sustainable manner. In this work, a decentralized, secure, and traceable digital copyright transaction system is designed and implemented using blockchain technology. The system serves creators, administrators, and subscribers through its user layer, business model layer, and Fabric network layer. To guarantee the accuracy

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Li, Wei, Yan-Peng He, and Shu-Gang Ma. "Channel Management for Digital Products in the Two-sided Market with Network Externality Effects." Discrete Dynamics in Nature and Society 2023 (June 28, 2023): 1–10. http://dx.doi.org/10.1155/2023/3461050.

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Channel selection is a critical trade-off for digital products firms whose products are characterized by network externality. This work develops the models of consumers’ utility impacted by the network externality for two channel strategies of the digital product firms in the two-sided market: direct channel strategy and platform channel strategy. Deriving from the consumers’ utility, the optimization models of the two channel strategies are presented. The optimization models are solved through the Lagrangian method, and the comparative statics analysis is conducted to investigate the effect o

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Zhang, Qing Yuan, and Fu Jin Zhang. "Digital Products Pricing in Network Expansion - Based on Network Economic Theory." Advanced Materials Research 694-697 (May 2013): 3600–3604. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3600.

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One of the characteristics of the network economy is the emergence of digital products. Digital products, the core of the network products, the pricing issue has drawn increasing attention. Precisely because of the network externalities demand-side economies of scale, positive feedback and increasing marginal returns and other features of the network economy, as well as the characteristics of high initial investment costs and low marginal costs of the digital products, digital products cannot be simply priced by traditional economic pricing method. Monopolist does not like the traditional mono

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Zhang, Minzhu, and Xiaofei Dong. "Research on the Network Security Strategy for Digital Distance Education Platform." MATEC Web of Conferences 139 (2017): 00184. http://dx.doi.org/10.1051/matecconf/201713900184.

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Nst, Asrindah, and Aldi Fasta Bhiqul Khairat. "ONLINE BUSINESS STRATEGY ANALYSIS THROUGH TIKTOK SHOP DIGITAL NETWORK PLATFORM MARKETPLACE." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 4, no. 1 (2023): 10–16. http://dx.doi.org/10.46576/ijsseh.v4i1.3520.

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ABSTRACT Digital marketing also facilitates communication between producers, marketers and consumers or buyers in sales activities. The phenomenon of online shopping has become something that continues to be discussed to this day. One of the app providers of online shopping features is stickers. TikTok has an interesting feature that the business shop can benefit from the use of tikTok. The research discusses how online sales can be applied on touch platforms, knowing strategies and knowing promotions that can be used. The research uses a qualitative method with a phenomenological research des

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Rassenfoss, Stephen. "Digital Change Takes a Network." Journal of Petroleum Technology 73, no. 03 (2021): 24. http://dx.doi.org/10.2118/0321-0024-jpt.

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A lot is expected of Meindert Dillen and Philipp von Wussow by Wintershall Dea. Their mission is to ensure that the company’s technical team is increasingly able to use advanced data analysis to find and produce oil and gas more productively. The focus is on increasing the capabilities of those with traditional engineering and geology training. “Someone who can understand seismic processing can program a neural network,” said Patrick von Pattay, a vice president for Wintershall Dea and chairman off the Digital Transformation Committee of SPE’s Digital Energy Technical Section. That is an apt d

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Zhou, Wei. "Research on Wireless Sensor Network Access Control and Load Balancing in the Industrial Digital Twin Scenario." Journal of Sensors 2022 (January 24, 2022): 1–12. http://dx.doi.org/10.1155/2022/3929958.

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Wireless sensor networks which are based on distributed information processing technology are taking an increasingly key role in industrial digital twin scenarios. There are many important issues in the access of networks. One of the most important issues is how to improve network access control and the effectiveness of load balancing. Based on the industrial digital twin technology, this article first introduces several typical network access and network loads and performs tree-structured processing on the outliers generated during the chain formation process to reduce the length of the data

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Dakwah, Muhammad Mujahid, Mohammad Najib Roodhi, Djoko Suprayetno, Iwan Kusmayadi, Abdurrahman Abdurrahman, and Rifqi Hammad. "Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching." Jurnal Bumigora Information Technology (BITe) 6, no. 1 (2024): 47–58. http://dx.doi.org/10.30812/bite.v6i1.4125.

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Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining

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Kiki Dianti, N Nurkomalasari, Fazri Wima Maulana, Kartika Puspitasari Arrochimmi, and Adi Setiawan. "Mapping Digital Marketing Strategy Study with Using Bibliometric Analysis." Apollo: Journal of Tourism and Business 2, no. 1 (2024): 177–89. http://dx.doi.org/10.58905/apollo.v2i1.295.

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Technology has a big and significant impact on everyone's life. This is due to the increasing development of technology from time to time and is supported by the internet. Until now, the internet has become a necessity for society, because the internet supports all community activities in terms of communication and information, and makes it easier for everyone, whether working, studying or carrying out other activities. In this case, ever-increasing progress means that everyone can take advantage of a situation that can be called digital technology. This allows advertising targeting to the gen

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Haeruddin, Haeruddin, Stefanus Eko Prasetyo, and Ari Wahyuni Kaharuddin. "Optimalisasi Keamanan Jaringan Di Era Digital menggunakan metode Zero Trust." Journal of Information System and Technology 5, no. 3 (2024): 15–24. https://doi.org/10.37253/joint.v5i3.9986.

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In the digital era, computer networks serve as a crucial foundation for various aspects of life, including business and education. Network security, encompassing data confidentiality, integrity, and availability, is a critical factor in protecting against cyber threats. Universitas Internasional Batam (UIB) faces challenges such as intrusion and hacking, necessitating additional security measures. To address these challenges, the implementation of Zero Trust Network Access (ZTNA) supported by Virtual Private Network (VPN) and Multi-Factor Authentication (MFA) has become a highly relevant strat

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Zeng, Xinyi. "The Role of Digital Marketing Strategy in Star Promotion - Taking Taylor as An Example." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 422–27. https://doi.org/10.62051/h0kxh328.

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With the continuous development of network communication technology, information dissemination, and consumption patterns are closely related to smartphones and network marketing, which leads to a shift in celebrity marketing strategies transmitting from traditional media to multi-channel digital marketing. This paper examines Taylor Swift's marketing strategies across different periods through a literature review, comparative analysis, and model evaluation. By comparing Taylor’s marketing strategies over time, the study reveals that digital marketing can enhance fan loyalty and extend a celebr

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Zhang, Lei, Yuzhi Zhou, and Bifu Qian. "Study of Information Fusion of Distribution Network Automation and Digital Substation Automation." MATEC Web of Conferences 232 (2018): 03019. http://dx.doi.org/10.1051/matecconf/201823203019.

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Information fusion of distribution network automation and digital substation automation can improve the efficient use of the digital substation’s distribution network data and strengthen the distribution network. The scheme adds a distribution network area controller for information interaction and integrally models distribution network and digital substation equipment based on the IEC 61850 protocol. This paper details the information fusion scheme of regional distribution network and substation automation system as well as the main function of the controller. The case study demonstrates that

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Liu, Jian, Qibin Wang, and Chaoyi Wei. "Unleashing Green Innovation in Enterprises: The Transformative Power of Digital Technology Application, Green Human Resource, and Digital Innovation Networks." Systems 12, no. 1 (2023): 11. http://dx.doi.org/10.3390/systems12010011.

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The rapid development of digital technology has injected new vitality into green technological innovation within manufacturing enterprises. Proper application of digital technology during the innovation process can propel global sustainable development. Using Chinese publicly traded manufacturing firms as a sample, this study employed a constructed digital technology innovation network and OLS models to unveil the mechanisms through which digital technology application affects green technological innovation. This research reveals a significant positive impact of the breadth and depth of digita

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Gadekar,, Supriya S. "Roadmap for Digital Image Forgery Detection Using Deep Learning." Tuijin Jishu/Journal of Propulsion Technology 44, no. 5 (2023): 1732–48. http://dx.doi.org/10.52783/tjjpt.v44.i5.2849.

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Technology advances are prominent today while influencing all aspects of our lives. Misuse of information has also increased as a result of technical improvements. As a result, investigators have the enormous task of recognizing modified information and distinguishing this from genuine data. Among the most prevalent techniques for electronic image alteration is splicing, which includes replicating a specific section using the same or different photograph and transferring it to a new image. In the wake of this issue, picture identification of forgeries has arisen as a viable approach for confir

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Torres-Barzabal, Luisa María, Almudena Martínez-Gimeno, and José Manuel Hermosilla-Rodríguez. "Twitter Social Network in University Teaching. Digital Innovation Strategy for Social Responsibility." Sustainability 12, no. 8 (2020): 3350. http://dx.doi.org/10.3390/su12083350.

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The incorporation of social networks in university teaching enables new communication channels and opens new channels for training meetings, which also provides a different dynamic to day-to-day teaching, promoting communication initiatives under social responsibility. This article presents an experience of digital innovation through the use of social networks, Twitter in particular. The overall objective of this innovation is to allow communication, to provide information and reflection as a learning tool, where the main reason for the existence of this community is the exchange and intercomm

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John Vasquez-Reyes, Boris, Fiorela Judith Bravo-Martinez, Jose Antonio Coral-Morante, and Franklin Cordova-Buiza. "Inbound marketing strategy on social media and the generation of experiences in fast food consumers." Innovative Marketing 19, no. 2 (2023): 143–54. http://dx.doi.org/10.21511/im.19(2).2023.12.

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Digital media has allowed restaurants to maintain their sales, positioning, and better relationships with consumers in adverse situations such as the COVID-19 pandemic. This study seeks to determine the relationship between social networks as an inbound marketing tool and the generation of digital experiences in consumers of fast-food restaurants. This is a quantitative, correlational, and non-experimental analysis. The sample includes the most popular fast-food restaurants in Peru (Norky’s, Roky’s, and Kentucky Fried Chicken) that demonstrate significant presence in social networks and posses

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Rassenfoss, Stephen. "Building a Defensible Digital Network Business." Journal of Petroleum Technology 73, no. 03 (2021): 23. http://dx.doi.org/10.2118/0321-0023-jpt.

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Andrew Bruce’s path to building a digital business offers a map of hazards for those selling digital services to oil companies. When he started Data Gumbo, he was thinking about building a business aimed at solving the data quality issues that were a constant headache when he was working on developing digital control systems at NOV. One option was a fee-for-service business that cleaned up drilling data. While he knew that would make the engineers happy, he wondered if accountants would notice. Clean data ultimately can have a large financial impact by facilitating the digital transformation.

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МАТЮХ, Сергій, Лариса СКОРОБОГАТА та Максим МІЩУК. "СТРАТЕГІЇ УПРАВЛІННЯ ІНТЕГРАЦІЙНИМИ ВИРОБНИЧИМИ ЛАНЦЮГАМИ ЗА УМОВ ВПРОВАДЖЕННЯ ЦИФРОВИХ ІННОВАЦІЙ". Herald of Khmelnytskyi National University. Economic sciences 320, № 4 (2023): 483–88. http://dx.doi.org/10.31891/2307-5740-2023-320-4-72.

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The article analyzes the scientific development of the theory of networks and flows from the standpoint of using their methodological approaches to solve the problems of forming a strategy for managing the innovative potential of cluster associations and finding new ways of its practical implementation. Strategic directions of business clustering under the condition of its digitization should ensure legislative support, appropriate digital infrastructure, elimination of digital gaps compared to other sectors of the economy, creation of proper conditions for the use of network tools, digital se

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Derby Khoirulloh Sesandi. "Penerapan Sistem Marketing Digital dan Non-Digital pada Perusahaan PDAM." OPTIMAL Jurnal Ekonomi dan Manajemen 3, no. 3 (2023): 20–24. http://dx.doi.org/10.55606/optimal.v3i3.1786.

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Karawang Regional Drinking Water Company is a regional company engaged in the supply of drinking water for the City of Karawang, especially in the Kec. East Teluk Jambe. Unequal distribution constraints and service capacity that still needs to be increased are the reasons for the importance of PDAM Tirta Tarum, Karawang City in implementing the right marketing strategy in order to provide excellent service to customers. The aims of this research are: to identify the marketing strategy that has been implemented by the Regional Drinking Water Company (PDAM) Tirta Tarum, Karawang City, to identif

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Kachalov, R. M., and Yu A. Sleptsova. "Digital Methods of Marketing Resources Distribution of a Scientific Organization." Management Science 9, no. 3 (2019): 63–71. http://dx.doi.org/10.26794/2304-022x-2019-9-3-63-71.

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In relation to the needs of the implementation of the marketing function of a scientific organization (SO), marketing models and characteristics of perspective information and communication tools are being analyzed. These tools are systematized from a view of ensuring visualization of scientific results, efficiently targeted and at the same time more dissemination of information about new scientific results. Comparative characteristics of perspective channels of sources interaction and potential consumers of scientific products are given. It has been proven that the most effective marketing to

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Wang, Hongmei, and Jian Ding. "Development Strategy of Intelligent Digital Library without Human Service in the Era of “Internet +”." Computational Intelligence and Neuroscience 2022 (October 10, 2022): 1–11. http://dx.doi.org/10.1155/2022/7892738.

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Internet technology has a great impact on the application and development of libraries. In order to provide users with more convenient and efficient services, this paper puts forward the development strategy of unmanned intelligent digital libraries in the era of “Internet +.” Design by IntelliSense module, network transmission module, data storage and analysis module, and intelligent service module of no wisdom digital library service mode, IntelliSense module using RFID technology, close range wireless communication technology, and other Internet technologies to collect the wisdom of unmanne

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Shi, Chao, Hongwei Sun, Chao Liu, and Zhaojia Tang. "Research on Weld Seam Bead Recognition Based on Convolution Neural Network." Scientific Programming 2022 (October 5, 2022): 1–7. http://dx.doi.org/10.1155/2022/1626384.

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In terms of the problems of five categories of nonweld seam stripes, including inclusion, oil-spot, silk-spot, and water-spot, which interfere with weld seam recognition during robotic welding, a convolutional neural network (CNN) algorithm, combined with a multistage training strategy, is used to construct a digital model for weld seam recognition, on the basis of which the classification accuracy is compared with the standard model of seven categories of representative CNN. The results show that the ResNet model with a multistage training strategy classifies weld seams with an accuracy of 83

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Wang, Yile, Hanbing Li, Brian Sheng-Xian Teo, and Adam Amril Jaharadak. "Image Detection System Based on Smart Sensor Network and Ecological Economy in the Context of Fine Agriculture." Journal of Sensors 2022 (July 11, 2022): 1–12. http://dx.doi.org/10.1155/2022/8953914.

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In this paper, an in-depth study and analysis of the ecological economy of fine agriculture are carried out using image detection methods of smart sensor networks. The analog signal output from the wireless sensor network is filtered and thresholder to convert into a digital signal to complete the sensor monitoring data preprocessing for digital information analysis. In this paper, with the objectives of good environmental adaptability, low power consumption, low cost, and standardization, the key technologies of wireless sensor networks for fine agriculture are studied, including network stru

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Gao, Lan, Nannan Geng, and Chaoqun Wang. "Research on Digital Protection Strategy of Traditional Sports Culture in the View of Computer Network Communication." MATEC Web of Conferences 365 (2022): 01032. http://dx.doi.org/10.1051/matecconf/202236501032.

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Facing the new cultural ecology, the traditional sports culture has many problems, such as single communication subject, imperfect communication system and so on, which directly affects the healthy survival of sports culture. Under the new vision of computer network communication, in order to better adapt to the new multi-cultural form, and to solve the survival pressure of traditional sports culture, it is necessary to take computer network communication ecology as the basis, in order to improve the communication efficiency of traditional sports culture, the inner gene of traditional sports c

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Keller, Jakob, Patricia Burkhardt, and Rainer Lasch. "Informal governance in the digital transformation." International Journal of Operations & Production Management 41, no. 7 (2021): 1060–84. http://dx.doi.org/10.1108/ijopm-09-2020-0660.

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PurposeThe purpose of this study is to explore if and how informal governance mechanisms are used for coordinating actors of digitalized supply networks.Design/methodology/approachA multiple case study analysis of ten German firms in digitalized supply networks is conducted. Data are collected through semi-structured expert interviews with interviewees having notable years of professional experience in purchasing or sales.FindingsThis research shows that reduced personal contacts in digitalized supply networks decrease the ability to coordinate with informal governance mechanisms. However, the

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Zhang, Luyao, Alfredo Jimenez, Xavier Ordeñana, and Seongjin Choi. "Corporate Decision on Digital Transformation: The Impact of Non-Market Factors." Sustainability 15, no. 24 (2023): 16628. http://dx.doi.org/10.3390/su152416628.

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This multiple regression study investigated the relationship between the political network and the adoption of digital transformation strategy and if moderated by perceived corruption and political ideology of top managers among diverse enterprises in China. The aim of this study is to contribute to strategic management research on non-market factors of digital transformation. The instruments used for the study were political network relationships, digital transformation strategies, perceived corruption, economic conservatism, cultural conservatism, social conservatism, and meritocracy of top

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Lubis, Muya Syaroh Iwanda, Asrindah Nst, and Buyung Solihin Hasugian. "BABA PERFUME MARKETING STRATEGY USING DIGITAL MARKETING IN MEDAN DENAI COMMUNITY." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 6, no. 1 (2025): 58–62. https://doi.org/10.46576/ijsseh.v6i1.6164.

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This study aims to determine the marketing strategy for people's interest in buying in the Medan Denai area for this Baba Parfum product. The data collection technique chosen to process the data is qualitative, which is given a form and made to be selected as a sample of 25 respondents. The data collection method is in the form of a questionnaire. Baba Parfum, a local perfume brand that adopts a management system that involves a team network in their product sales efforts. This network system has proven effective in increasing sales of Baba Parfum products. Marketing strategy by mastering soci

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Indrawati, Mei, Allen Pranata Putra, and I. Wayan Sama. "CONSUMER BEHAVIOR-BASED MARKETING STRATEGY : A STUDY ON INDOSAT OOREDOO USERS IN SURABAYA." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9, no. 1 (2025): 1791–813. https://doi.org/10.31955/mea.v9i1.5194.

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This study aims to analyze the marketing strategy based on consumer behavior of Indosat Ooredoo users in the city of Surabaya. The main focus of the research is to understand consumer behavior in choosing and using telecommunication services, identify factors that influence consumer decisions, and formulate relevant marketing strategies based on consumer preferences and needs. This research uses a qualitative approach with data collection methods in the form of in-depth interviews, observations, and documentation. The informants consist of Indosat Ooredoo consumers and relevant internal partie

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Maya Irawati, Aenal Fuad Adam, and Syahrabudin Husein Enala. "STRATEGI PENGEMBANGAN JARINGAN INTERNET PADA DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN MERAUKE UNTUK OPTIMALISASI PELAYANAN PUBLIK." Papsel Journal of Humanities and Policy 2, no. 1 (2025): 1–11. https://doi.org/10.63185/pjhp.v2i1.88.

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This research aims to analyze the strategies implemented by the Merauke Regency Communications and Information Service in developing internet networks to improve public services. This research uses qualitative research methods and a descriptive analysis approach. Data collection techniques are observation, interviews, and documentation, with data analysis techniques using data reduction, data presentation, and conclusion. The analysis results found that although there has been progress in developing internet networks, challenges such as limited infrastructure and access speed still need to be

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Konika Abid. "Adaptive Random Mac Strategy for IoT Security Through Network Forensics Investigation." Journal of Electrical Systems 20, no. 7s (2024): 1740–48. http://dx.doi.org/10.52783/jes.3774.

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In the rapidly evolving landscape of digital systems and networks, ensuring robust cyber security measures is of paramount importance. This study delves into the evaluation of a proposed security method's efficiency through a comprehensive comparative analysis conducted under diverse security breach simulations. The objective is to discern the method's effectiveness in safeguarding sensitive information and maintaining system integrity.The research methodology involves the selection of representative security breach scenarios, each emulating distinct attack vectors and potential vulnerabilitie

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Ni, Qing. "Deep Neural Network Model Construction for Digital Human Resource Management with Human-Job Matching." Computational Intelligence and Neuroscience 2022 (May 19, 2022): 1–12. http://dx.doi.org/10.1155/2022/1418020.

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This article uses deep neural network technology and combines digital HRM knowledge to research human-job matching systematically. Through intelligent digital means such as 5G communication, cloud computing, big data, neural network, and user portrait, this article proposes the design of the corresponding digital transformation strategy of HRM. This article further puts forward the guaranteed measures in enhancing HRM thinking and establishing HRM culture to ensure the smooth implementation of the digital transformation strategy of the HRM. This system uses charts for data visualization and fl

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Minakov, Andrey, and Aleksandr Suglobov. "DIGITAL MARKETING TECHNOLOGIES AND THEIR APPLICATION IN MODERN BUSINESS MODELS." Russian Journal of Management 11, no. 3 (2023): 238–49. http://dx.doi.org/10.29039/2409-6024-2023-11-3-238-249.

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he article describes the main approaches to understanding the digital transformation of business models. The components of successful digital transformation are: the development of an integrated business strategy, the digitization of the operating model, the search for new ways for growth and the coordination of factors that make transformation possible. Digital transformation is accompanied by strong changes in marketing: marketing personalization, network effects, customer involvement in marketing activities. Digital marketing technologies become more and more popular, for example: special s

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