Dissertations / Theses on the topic 'Digital news consumption'

With the rising rate of Internet penetration in Morocco, digital media, including social media, represent an increasingly important role in the spread of news in Moroccan society. In general, young Moroccans are the most digitally literate in the country and consume a wide range of online media. In the context of Morocco’s complex and plural linguistic landscape, language abilities and preferences add an additional layer to the study of the spread of digital media. This study uses a mixed methods approach involving a researcher-designed online survey of 193 Moroccans between the ages of 18 and 35 as well as 34 in-person semi-structured interviews with students attending four Moroccan universities in order to examine the news media consumption habits of young Moroccans, focusing on the intersection of language preferences, digital media choices and Moroccan nationhood. This study demonstrates that young Moroccans appear to possess a certain flexible news citizenship, allowing for a unified sense of the Moroccan nation despite linguistic differences. Overall, young Moroccans tend to rely on indigenous Moroccan digital news media outlets, such as Hespress, as well as foreign news sources, for daily news; both of these types of media are outside of the state- and party-run news media system, which includes the majority of television and radio channels and many print newspapers. While different language ideologies and their supporters do exist in Morocco, the “imagined community” of Morocco continues despite these linguistic distinctions. In contrast to concerns that new media will result in a fragmentation of the public sphere, the Moroccan case seems to show instead digital news media reinforcing an existing unified nation across linguistic difference.

Our study has explored how university students at the Technical University of Mombasa, TUM, in Kenya consume news. The aim of the research has been to get a snapshot picture of what the consumption look like in a time and context when the development of Internet Communication Technology, ICT, has increased rapidly in a short period of time. Our empiric data has been collected through three different methods. First we approached the area of the Technical University of Mombasa with an ethnographic method. Then we went on with an in-depth interview with one of our key informants before handing out a survey to collect quantitative data to analyse. Through theoretical framework rooted in the theories of Digital divide and New media we interpreted our data to be able to answer our research questions. The results show that the use of the smartphone is widely spread in order to consume news among students of TUM. Money is still a big obstacle for the majority of the students in our population in how they can access news through technical devices. The gap between those who can afford and those who fight with financial issues is still large. Our study confirms that the gap in the digital divide is still big but we could read signs telling us that the gap maybe is about to shrink.

Consuming news and defining its credibility play a large role in our everyday lives. The digitalisation of news has enabled new interactions with the medium, that have yet to be analysed in their impact on credibility. This study aims to investigate the effects interactivity has on perceived credibility and how user interactions can be applied to the digital news medium. The analysis is done through a user -centric approach using both qualitative and quantitative methods based on design thinking. The methods used include a digital questionnaire, user interviews and prototype testing. Using these methods we find that no strong association can be made between the frequency of use of specific digital interactions such as sharing, liking and commenting and perceived credibility. While most users see an added benefit in having more interactive elements on a digital platform, it cannot be concluded that overall higher levels of interactivity lead to higher credibility. However, if interactivity is used to enable people to voice their opinion an increase in trust can be built, which subsequently increases credibility.
Att konsumera nyheter och definiera deras trovärdighet spelar en stor roll i vår vardag. Digitaliseringen av nyheter har möjliggjort nya interaktioner med mediet, som ännu inte har analyserats i deras inverkan på trovärdigheten. Denna studie syftar till att undersöka effekterna som interaktivitet har på upplevd trovärdighet och hur användarinteraktioner kan tillämpas på det digitala nyhetsmediet. Analysen görs genom en användarcentrerad metod med både kvalitativa och kvantitativa metoder baserade på designtänkande. Metoderna som används inkluderar ett digitalt frågeformulär, användarintervjuer och prototyptestning. Med hjälp av dessa metoder finner vi att ingen stark koppling kan göras mellan frekvensen för användning av specifika digitala interaktioner som att dela, gilla och kommentera och upplevd trovärdighet. Medan de flesta användare ser en extra fördel med att ha fler interaktiva element på en digital plattform, kan man inte dra slutsatsen att övergripande högre nivåer av interaktivitet leder till högre trovärdighet. Men om interaktivitet används för att göra det möjligt för människor att uttala sig, kan man öka förtroendet, vilket därefter ökar trovärdigheten.

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media. The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible. We can also see that the dissapering of the printed newspaper is connected to generations and techonology.

Frågeställningar: Hur påverkas konsumtionen av digitala nyheter av individuella preferenser och ålder? Hur påverkas inställningen till digitala nyheter på olika utlämningsformer av individers preferenser och ålder? Syfte: Studiens syfte är att beskriva konsumtionen av digitala nyheter i olika åldersgrupper och att analysera konsumenters individuella preferenser gällande detta. Vidare är syftet att analysera de faktorer som påverkar konsumtionen av digitala nyheter. Ett delsyfte är även att beskriva och analysera olika åldersgruppers preferenser och inställning gällande olika utlämningsformer för digitala nyheter. Det slutliga syftet är att tillhandahålla rekommendationer till digitala nyhetsbyråer som de kan använda sig av för att tillmötesgå individers preferenser vid konsumtion av digitala nyheter. Metod: Studien har genomförts med en en induktiv ansats och en kvalitativ forskningsstrategi. Primärdata samlades genom intervjuer och fokusgrupper. Resultat och slutsatser: Utifrån studiens resultat drar vi slutsatsen att konsumtionen av digitala nyheter påverkas i större grad av individuella preferenser än ålder. Vidare identifierades påverkansfaktorer, där intresse påvisades vara en av de viktigaste. Respondenterna uppvisade en positiv inställning till mobila nyhetsapplikationer och sociala medier som utlämningsformer för digitala nyheter. Teoretiskt och praktiskt bidrag: Studien bidrar med åtta faktorer som påverkar konsumtionsmönstret av digitala nyheter. Vidare bidrar studien med en klargörelse av individuella preferenser gällande utlämningsformer för digitala nyheter. Studiens resultat kan sedan ligga till grund för hur digitala nyhetsbyråer kan tillmötesgå konsumenters preferenser.  Nyckelord: Konsumentbeteende, konsumtionsmönster, individuella preferenser, ålder, digitala nyheter
Research question: How is the consumption of digital news affected by individual preferences and age? How is the attitude towards digital news on different digital channels affected by individual preferences and age? Purpose: The purpose of the study is to describe the consumption of digital news in different age groups and to analyse consumers’ individual preferences regarding this. The purpose is furthermore to analyse factors influencing the consumption of digital news. It is also to describe and analyse different age groups preferences and attitudes towards news on different digital channels. The final purpose of the study is to provide digital news agencies with recommendations that they can use to meet individual preferences regarding the consumption of digital news. Method: The study is based on an inductive approach and a qualitative research method. The data has been collected through interviews and focus groups. Results and conclusions: Based on the study’s results we conclude that the consumption of digital news is affected to a greater extent by individual preferences than age. Furthermore factors that affect the consumption of news were identified, where interest was shown to be one of the most important factors. The respondents showed positive attitudes towards mobile news applications and social media as digital channels for news. Theoretical and practical contribution: The study contributes eight factors that affect the consumption of digital news. Furthermore the study clarifies different age groups attitudes towards news on different digital channels. The study’s results could form the basis for how digital news agencies can accommodate consumer preferences. Keywords: Consumer behaviour, Consumption pattern, individual preference, age, digital news

This study derives from a located a gap in the methodological coverage and ways inwhich filter bubbles previously have been problematised. It is structured to through auser perspective to find ways in which users navigation and experience is influencedby personalised consumption. Through interview studies of digital natives, two mainfocuses of navigation and experience have been chosen with the aim to bring nuancedperspectives to the current state of filter bubbles. The first, using the theoreticalframework of uses and gratifications sets out to answer: In what ways do digitalnatives navigation contest the personalisation of their news consumption?I found that most interview participants have developed both thorough and individualways of navigating in their news consumption process. Personalising filters are bysome seen as assets to optimize content and by others as thresholds that enforcerestrictive behaviour. However, most participants seem to be mildly concerned orunaware of personalising features in their news navigation.The second focus of user experience seeks to clarify the motives behind usernavigation by answering: In what ways do digital natives experience of theirnavigation contest the personalisation of theirs and others news consumption?I find that some participants consider the impact of their own interactions withtheir personalised consumption, but do not understand the extents of it. I also find thatshared social norms and traditional media permeate the critical view that allparticipants carry with them through their navigation. I use these findings to introducea suggestion to problematise personalisation through user experience as a way ofbenchmarking filter bubbles that to my knowledge have not been used before.Lastly, by looking at the navigations and experiences of the participantsthrough a theoretical framework of power, I conceptualise their interactions asmotives of counter power towards a personalisation to answer:How can the motives of digital natives navigation be contextualised as acts of counterpower towards their personalised news consumption?I identify both interactions as motives of counter power with some participants’ newsconsumption, and experiences of subjectivity to power in others. But can’t determineto which extents it relates to the personalisation or other factors in the participantsnews consumption.

In this study we investigate how the attitude and behaviour concerning illegal file shar-ing have changed among the young population in Sweden. The study will analyze the impact of the IPRED law that was introduced in April 2008 and new digital media ser-vices that have emerged in the last couple of years. It is also evaluated which of these have had the most impact on the attitude and behaviour of the selected population.

The main part of our research consists of a quantitative survey handed out to a sample population among high school students (ages 16-20) in Jönköping, Sweden. This pri-mary data is later compared to secondary data from a similar study that was done on the same demographics two years prior to this research in order to measure the change in behaviour and attitude. The previous study was conducted prior to the IPRED law im-plementation by one of the authors. We also used prior research within this subject and related fields to further understand and interpret our data.

What we have discovered through our research is that there has been a decrease in ille-gal file sharing, especially when considering music, however this decrease is much more an effect of the adopting of new media services then it can be attributed to the IPRED law. Furthermore, the attitudes towards file sharing have remained unchanged and a large number of young adults do not feel that file sharing should be illegal.

It is also concluded that good legal alternatives to file sharing have a large market po-tential if these services can fulfil consumers demand on availability and price. Addition-ally we have found that good legal alternatives are important if the public is to refrain from returning to their old file sharing habits once the initial scare from new legislation has worn off.

La investigación se centra en el incremento del consumo en las plataformas digitales de entretenimiento durante el confinamiento de Covid-19. Este proyecto surge debido a la escasez de estudios peruanos referidos al tema. El objetivo principal es analizar la influencia de las nuevas audiencias en el consumo de estas plataformas, las que propician a la evolución de la industria audiovisual durante el contexto de Covid-19. El método de investigación se desarrolló mediante entrevistas semi estructuradas a especialistas digitales y a las audiencias digitales consumidoras de estas plataformas. Desde la perspectiva de la investigación, se afirma el aumento en el consumo de estas plataformas de entretenimiento, así como una audiencia más exigente y dependiente. Así mismo, la investigación prevé como tendencias un cambio en los modelos de negocios de las industrias digitales debido a los nuevos hábitos de consumo. Esto también delimitó el aumento de las plataformas ilegales dentro de las audiencias. No obstante, el artículo reafirma que las industrias de contenido peruano no son partícipes de esto debido a factores sociales y coyunturales. Finalmente, la investigación concluye en la influencia de las audiencias digitales en la transformación de la industria audiovisual. Esta se refuerza por la nueva normalidad tanto en ámbitos laborales como en aspectos de entretenimiento, impulsando a la conectividad digital de entretenimiento en todo momento.
The research focuses on the increase in consumption on digital entertainment platforms during the confinement of Covid-19. This project arises due to the scarcity of Peruvian studies on the subject. The main objective is to analyze the influence of new audiences on the consumption of these platforms, which are conducive to the evolution of the audiovisual industry during the context of Covid-19. The research method was developed through semi-structured interviews with digital specialists and the consumer digital audiences of these platforms. From the research perspective, the increase in the consumption of these entertainment platforms is affirmed, as well as a more demanding and dependent audience. Likewise, the research analyzes as trends a change in the business models of digital industries due to new consumer habits. This also delimited the rise of illegal platforms within audiences. However, the article reaffirms that Peruvian content industries are not participants in this due to social and conjunctural factors. Finally, the research concludes on the influence of digital audiences in the transformation of the audiovisual industry. This is reinforced by the new normal both in work environments and in entertainment aspects, always promoting digital entertainment connectivity.
Tesis

This research was initiated by questions raised from the researcher’s professional activities in fine art printmaking and examines, through contextualised artistic practice and critical enquiry, redefinitions in the physical and temporal parameters of digitally mediated fine art printmaking caused by developments in digital media; specifically the impact of digital culture, Web2.0, social networking, augmented and virtual reality. Grounded on critical contextual review the research explores, through contextualised research probes, the notion of post-physical practice and the impact of new modes of collaboration, distribution and consumption on contemporary printmaking. It includes the findings of an international, digitally mediated, participatory and collaborative exchange survey of contemporary digital print, developed through direct enquiry using social media as a research tool. Philosophical questions about the impact of eculture, post-physical working and new modes of print-based artistic practice were examined, as well as the indexicality of the print itself in augmented and virtual contexts. The research employs dynamic triangulation between critical contextual review and direct qualitative and practice-based research; to develop a taxonomy framing the contextual precedents of digital printmaking, pinpointing key markers of transition between traditional and new printmaking. It uses post-studio methods and explores the conception, production, editioning, collection and ownership of print in an increasingly networked digital age, providing proof of concept and exploring virtual immersive surfaces in printmaking. These lead to the development of new models for a second generation of printmaking practice or Printmaking2.0 expressly founded in post-physical practice in a poststudio context and embracing the lingua franca of contemporary digital practice in the production of born digital virtually imprinted forms. In both, the technical practice of post-physical printmaking and the significant artistic implications resulting from the cultural shifts following digital participation and post-physical embodiment.

- ABSTRACT –

Title: Winners of the Web ( Webbens vinnare)

Number of pages: 35 (including enclosures)

Author: Lydia Kellam

Tutor: Else Nygren

Course: Media and Communication Studies C

Period: Fall Semester 2006

University: Division of Media and Communication, Department of Information Science

Purpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.

Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet. As a method, focus group interviews capture the social interactions and participants affect each other. The social effect, in particularly, gained the results and the analysis of this paper.

Main Result: Consumer on the Internet experience that commercial messages on the Web are overloaded, and use consumer powered sites an alternative. Consumer driven websites increases and so is the influence of the consumer,since users on the web reject the commercial messages, a strategy where the interaction between companies and consumer is supportive for both parties is demanded. There fore a more individual aim on the marketing communication on the Internet is required. For example commercial messages that are directed to a specific consumer, and that relate to the interactive possibilities on the Web.

Keywords: Internet, New Media, Web 2.0, Marketing Communication, Computer Mediated Communication, Consumer behavior, Social Interactions, Digital marketing, Digital consumption.

The goal of this paper is to show case a practical resolution for the integration at a greaters cale of the Mobile Journalism philosophy, both in the production and in the consumption of news. The production-side concerns the use of the smartphone and other light equipment in the production of news, while the consumption-side concern show the news are displayed and consumed on a smartphone. This work project was realized in syndication with RTP and was adjust and tailored to its respective needs ,resources and objectives. In order to achieve this goal, several analysis were developed to address the external and internal environment, identifying the opportunities and threats of the broadcasting industry and the strengths and weak nesses of RTP. The ending result of this study led to the development of interconnected, structured and strategic recommendations that ensures a work able dissemination plan for Mobile Journalism.

The goal of this paper is to show case a practical resolution for the integration at agreater scale of the Mobile Journalism philosophy, both in the production and in the consumption of news. The production-side concerns the use of the smart phone and other light equipment in the production of news, while the consumption-side concern show the news are displayed and consume don a smartphone. This work project was realized in syndication with RTP and was adjust and tailored to its respective needs, resources and objectives. In order to achieve this goal, several analysis were developed to address the external and internal environment, identifying the opportunities and threats of the broadcasting industry and the strengths and weaknesses of RTP. The ending result of this study led to the development of interconnected structured and strategic recommendations that ensuresa work a bled is semination plan for Mobile Journalism.

Com o acesso cada vez maior à internet e com avanço das tecnologias digitais, nas últimas décadas as possibilidades comunicacionais se ampliaram, quer seja entre os indivíduos, quer seja destes com as instituições no geral, inclusive com as instituições de comunicação social. Se quem antes era apenas receptor passivo de informação é agora, na era das mídias digitais e Web 2.0, também um produtor ou, pelo menos, um produtor em potencial. Com a premissa de que o desenvolvimento das novas mídias e a crescente democratização da internet permitiram uma maior participação do público na produção jornalística, este trabalho pretende, através de uma revisão bibliográfica e análise de conteúdo dos sites Groundviews e HablaCentro, entender a prática e encontrar possíveis possibilidades presentes e futuras para o jornalismo cidadão. A ideia é colocar a revisão bibliográfica em confronto com a prática dos sites citados acima, de maneira que seja possível apontar respostas para algumas questões inerentes à relação da Web 2.0 com o jornalismo cidadão e, pelo menos, sugerir novos questionamentos e saídas, não só para a profissão ou para o fazer jornalístico, como para a mínima garantia do direito fundamental à comunicação.
With the increasing access to the internet and the advancement of digital technologies, in the last decades the possibilities of communication have widened, among individuals, and of these with institutions in general, including with media institutions. If the citizen was just the passive recipient of information now, in the age of digital media and Web 2.0, he is also a producer or a potential producer. With the premise that the development of new media and the growing democratization of the internet allowed a greater participation of the public in journalistic production, this research intends, through a bibliographical revision and content analysis of the sites Groundviews and HablaCentro, to understand the practice and to find present and future possibilities for citizen journalism. The idea is to confront the bibliographical with the practice of the sites mentioned above, so that it is possible to indicate answers to some questions inherent to the relationship of Web 2.0 with citizen journalism and to suggest new questions and ways, not only for the profession or the work journalism, but also for the minimum guarantee of the fundamental right to communication.

Esta investigação sociológica analisou as modalidades de consumo e partilha em rede não autorizadas de ficheiros digitais que, em grande medida, são classificadas socialmente como “pirataria”, revelando um conflito latente entre, por um lado, práticas quotidianas dos utilizadores e, por outro, discursos das instituições. Centrado nos utilizadores comuns e nos seus consumos para usos privados e sem fins comerciais, a pirataria digital foi entendida com um pertinente fenómeno de circulação informal de cultura, reflexo e catalisador de transformações contemporâneas no campo dos media, quer das modalidades de mediação, acesso e distribuição em rede de recursos culturais e informacionais, bem como dos papéis e práticas dos consumidores e utilizadores de internet. A estratégia empírica, ancorada à realidade nacional, mobilizou um método misto explanatório e sequencial, desdobrado numa primeira abordagem longitudinal (2003-2013), mais quantitativa e extensiva e um nível de análise macro, recorrendo a uma série de seis inquéritos presenciais representativos da realidade portuguesa e um inquérito online (2014). Estes dados foram de seguida articulados, enquadrados e complementados com técnicas de cariz mais qualitativo no terreno, tais como, a observação etnográfica, quer online, quer offline, conversas informais e entrevistas a utilizadores de internet jovens e jovens-adultos. Como principal resultado revelou-se que a chamada pirataria digital em rede constitui um dos principais formatos de mediação, acesso e distribuição a recursos simbólicos na contemporaneidade, estando estes consumos informais não autorizados mesclados sincreticamente e de forma não problemática, mas sim normalizada, no quotidiano, a par com os consumos autorizados. Desta forma estes acessos formam grande parte da dieta mediática e cultural dos utilizadores portugueses de internet.
This sociological research analysed the various modes of unauthorized online consumption and sharing of digital files. Those practices are socially classified, by many, as piracy, revealing a latent conflict between users' practices and institutional discourses. Focused on common users and private consumption for non-commercial uses, the approach for the study of this phenomenon was to analyse the informal circulation of culture as, both, a driver and a reflection of contemporary transformations in the media field, regarding whether formats of mediation, access and distribution of cultural and informational assets, as well as roles and practices of consumers and internet users. The empirical strategy, anchored to national reality, mobilized an explanatory sequential mixed method, deploying, first a longitudinal approach (2003-2013), using a series of six inperson surveys representative of the Portuguese reality and allowing a more extensive and macro level of analysis, combined with an online survey (2014). These findings were subsequently articulated and complemented with qualitative techniques, such as observation, whether online or offline, informal conversations and interviews with young and young-adult internet users. As main results, it was revealed that the so-called online digital piracy is one of the most important formats of contemporary processes of mediation, access and distribution of symbolic resources, and that unauthorized consumptions are merged, in an unproblematic routine, with authorized accesses and normalized in everyday life. These informal modalities of access constitute a great part of Portuguese internet users’ media and cultural diets.

O presente relatório de estágio propõe uma reflexão sobre o papel da televisão no atual ecossistema digital, tendo como estudo de caso a RTP, serviço público de Rádio e Televisão de Portugal. Numa época marcada por uma constante variedade de oferta nas plataformas digitais, os jovens diversificam cada vez mais os modos de consumo de televisão. É urgente que os canais televisivos inovem e entendam as expetativas dos novos públicos para se manterem relevantes. No seguimento desta observação, o objetivo do presente relatório consiste em perceber se o modelo televisivo atual está envelhecido, a perder cada vez mais telespetadores jovens, e analisar quais as mudanças e estratégias da RTP para lutar contra esta tendência, através da comparação de dois projetos inovadores direcionados para os jovens: o RTP Lab e a RTP Arena. Para responder a estes objetivos, foi realizado um questionário aos jovens portugueses entre os 15 e os 29 anos, de modo a perceber as suas atitudes sobre o modelo televisivo atual. Foram igualmente realizadas entrevistas aos responsáveis pelos dois projetos da RTP. Os resultados desta investigação demonstram que o telejornal continua a ser uma referência para a geração mais nova, mas que é preciso renovar e repensar o seu modelo, alterando os temas abordados e a forma como são contadas as histórias. É necessário que o meio televisivo e o meio digital andem de mãos dadas para responder às expetativas dos novos públicos, e que os diretores dos canais televisivos tenham coragem de investir e arriscar em narrativas que desconhecem, mas que os jovens reclamam.
This report proposes a reflection on the role of television in the current digital ecosystem, having RTP as a case study, the public service of Radio and Television in Portugal. In an age marked by a constant variety of offer on digital platforms, young people are diversifying the way they consume television. It is urgent that television channels innovate and understand the expectations of new audiences to remain relevant. Thus, the purpose of this report is to understand if the current television model has become old, losing more and more young viewers, and to analyze the changes and the strategies of RTP to fight this trend, by comparing two innovative projects aimed at young people: RTP Lab and RTP Arena. In order to answer these objectives, a questionnaire was conducted to Portuguese young people between 15 and 29 years old to understand their attitudes towards the current television model, as well as interviews with the responsible of those two RTP projects. The results of this investigation demonstrate that TV news continue to be a reference for the younger generation, but that it is necessary to rethink its model, changing the topics covered and the way stories are told. It is imperative that television and digital go hand in hand to respond the expectations of new audiences, and that the directors of television channels have the courage to invest in narratives that they do not have the knowledge, but that young people demand.

A indústria musical é uma das indústrias que têm tido mais dificuldade em manter o seu volume de negócios e fazer crescer os seus lucros ao longo do processo de transição para o digital. O advento das tecnologias digitais veio interromper radicalmente a natureza dos modelos de negócio tradicionais, o que afecta particularmente a indústria musical. O surgimento da Internet e das novas tecnologias de comunicação tem tido um forte impacto nos consumidores de música e na forma como esta é consumida, impondo uma quebra inevitável na cadeia de valor, mas a indústria ainda não possui o capital cultural para fazer uma transição bem sucedida para um novo modelo de negócios na era da sociedade de informação. Estas mudanças no cenário dos media vêm impor novas oportunidades e ameaças para a indústria e também para a própria cultura musical em si. A presente dissertação procurará analisar as transformações tecnológicas e o modo como estas afectam o sector, tentando percepcionar os comportamentos e hábitos de consumo da população portuguesa e de que modo estes poderão forçar o sector a renovar-se e procurar novos canais de distribuição de forma a manter-se a par da evolução, num momento em que a balança do poder parece começar a pesar mais do lado do consumidor.
The music industry is one of the industries that have had more difficulty maintaining its turnover and growing its profits through the process of digital switchover. The rise of digital technologies came to disrupt radically the traditional business models, which strongly affects the music industry. The advent of the Internet and the new communication technologies had ii a strong impact on music consumption and on its consumers, imposing an inevitable breakdown in the value chain, but the industry still doesn't have the cultural capital required to make an effective transition for a successful new business model in the era of the information society. These changes in the media landscape have imposed new opportunities and threats for the industry and also for the musical culture itself. This essay will seek to examine the technological changes and how they affect the sector, trying to perceive the behaviours and consumption habits of the Portuguese population and how these may force the industry to renew itself and seek new distribution channels to maintain abreast of developments, at a time when the balance of power seems to start to weigh more on the consumer side.