Dissertations / Theses on the topic 'Digital proximity'

Recent developments in communications technology have transformed how social movements might mobilize, and how they can organize their activities. This thesis explores some of the geographical consequences of the use of digital media for political activism. It does this by focusing on the transnationalization of protests. The aim is to analyse how movements with different organizational structures and political scopes are affected by their use of digital media. This is done with a specific focus on how digital media use influences or enables transnational modes of organization and activism. The thesis comprises four different case studies where each study examines a social movement with a specific organizational structure. There are, however, also important similarities between the movements. In each study, somewhat different perspectives and methodological approaches are used. Some of the methods used are semi-structured interviews, content analysis of written data (retrieved from Facebook as well as Twitter), and social network analysis. The analysis indicates that digital media do have a role in the transnationalization of protest. This role, however, differs depending on what type of social movement one studies. The organizational structure of social movements, together with their specific forms of digital media use, influences how the transnationalization of protests and movements is articulated and formed. In cases where a social movement has a hierarchical organizational structure, there is less transnationalization, whereas in social movements with a more non-hierarchical organizational structure one sees more transnationalization. The thesis concludes that the transnationalization of protests is affected by social movements’ organizational structure. The more decentralized the social movement, the more vibrant the transnational public. In order to explain how transnational social movements, using digital media, can emerge in cases where geographical distances might make such coalitions unlikely, the thesis introduces the notion of affectual proximity. This concept helps us understand how transnational social movements, connecting actors from all over the world, can emerge through digital media.

Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. Business to business marketers have also been engaged in such challenges by maintaining a slow adoption, which has motivated the researchers to study the adoption of different means and tools of digital communication in a business context. Through this research, I contribute by exploring the adoption strategies of digital platforms in the B2B supply chain including B2B firms, retailers and end users. By digital media, I mainly refer to social media and beacon technology. First, I begin this thesis by identifying the adoption and integration strategies of social media and digital marketing into traditional marketing channels in a B2B context. In this part, I identify the B2B firms’ target audience and propose a model facilitating a B2B firm’s practical social media adoption strategies. Second, to explore the benefits of different social media content sharing approaches derived from information accessibility resulted in the prior study of this thesis, I introduce and examine Public and Gated-Content sharing approaches. Thereafter, assisted by Social Power Theory and Resource Dependence Theory, I examine the effect of Public and Gated-Content sharing approaches on the target audience’s willingness to interact with the firm. The findings of this study reveal that Gated-Content approach can help the firms build closer relationship with the target audience and engage them in a co-creation process. Third, by studying proximity marketing through the adoption of beacon technology in the retail context, I explore the current methods of usage, as well as the benefits and challenges of in-store proximity marketing adoption for content sharing purposes. I complete the thesis by presenting the different challenges of such adoption, which consist technical, human behavior, managerial perception, resource and privacy factors. Finally, I identify the need to integrate the physical aspect of place and location back again into the online digital communication channels within a retail context.<br><p>QC 20171219</p>

La révolution induite par la transformation numérique des très petites entreprises (TPE) et des petites et moyennes entreprises (PME) est sans précédent, impulsée par l'émergence rapide des technologies numériques. Cette mutation dépasse largement la simple modernisation des outils ; elle engendre un changement profond dans la manière dont ces entreprises interagissent avec leur environnement économique et social. Cette thèse soutient que cette transformation constitue un processus stratégique intégrant de manière exhaustive et novatrice les technologies digitales dans tous les aspects d'une organisation. Elle explore en profondeur comment la transformation numérique des TPE/PME traditionnelles peut agir comme un catalyseur du développement économique territorial, en analysant ses enjeux et impacts socio-économiques. En combinant des approches qualitative et quantitative, elle aborde la problématique sous plusieurs angles, incluant les dimensions organisationnelles, managériales et territoriales. Structurée autour de quatre axes d'analyse distincts, cette thèse par articles examine l'aspect stratégique de la transformation numérique et son rôle dans la résilience territoriale, la gestion des externalités générées par cette transformation, l'évolution du rôle du dirigeant, et l'impact de l'utilisation de l'IA générative dans la gestion des données et la prise de décision. Au-delà des résultats individuels des articles, plusieurs conclusions transversales émergent de la recherche, mettant en lumière l'importance croissante du numérique pour les TPE/PME traditionnelles, tout en soulignant la nécessité d'une approche équilibrée entre outils numériques et interactions humaines. En intégrant une évolution numérique de la théorie de la construction stratégique par le chef d’entreprise développée par Henry Mintzberg, cette thèse met en avant des recommandations pour les dirigeants et les institutions. Ces recommandations visent à promouvoir la culture numérique, faciliter la collaboration et offrir un soutien personnalisé pour la mise en œuvre de la transformation numérique au sein des entreprises. Notamment, cette approche, en mettant en évidence une perception différente du numérique et de la transformation numérique dans l'entreprise, favorise le développement d'écosystèmes mis en perspective avec l’attractivité territoriale. Enfin, cette thèse aspire à aider les acteurs économiques et institutionnels à naviguer avec succès dans l'ère numérique, en intégrant les principes de sobriété numérique et de responsabilité environnementale dans leurs stratégies, tout en favorisant l'innovation et la compétitivité<br>The revolution induced by the digital transformation of very small enterprises (VSEs) and small and medium-sized enterprises (SMEs) is unprecedented, driven by the rapid emergence of digital technologies. This change goes far beyond mere tool modernization; it brings about a profound shift in how these businesses interact with their economic and social environment. This thesis argues that this transformation constitutes a strategic process that comprehensively and innovatively integrates digital technologies into all aspects of an organization. It delves into how the digital transformation of traditional VSEs/SMEs can act as a catalyst for territorial economic development, analyzing its socio-economic issues and impacts. By combining qualitative and quantitative approaches, it addresses the issue from various angles, including organizational, managerial, and territorial dimensions. Structured around four distinct axes of analysis, this thesis through articles examines the strategic aspect of digital transformation and its role in territorial resilience, the management of externalities generated by this transformation, the evolution of the role of leadership, and the impact of using generative AI in data management and decision-making. Beyond the individual findings of the articles, several cross-cutting conclusions emerge from the research, highlighting the growing importance of digitalization for traditional VSEs/SMEs while underscoring the need for a balanced approach between digital tools and human interactions. By integrating a digital evolution of the theory of strategic construction by the business leader developed by Henry Mintzberg, this thesis puts forward recommendations for leaders and institutions. These recommendations aim to promote digital culture, facilitate collaboration, and provide personalized support for the implementation of digital transformation within businesses. Importantly, this approach, by highlighting a different perception of digitalization and digital transformation within the company, fosters the development of ecosystems in perspective with territorial attractiveness. Finally, this thesis aims to assist economic and institutional actors in successfully navigating the digital era by integrating principles of digital sobriety and environmental responsibility into their strategies, while fostering innovation and competitiveness

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-05-10T13:01:44Z No. of bitstreams: 1 Melina da Silveira Leite_.pdf: 2155817 bytes, checksum: 2306c73633e1be53a5bf3e035165612a (MD5)<br>Made available in DSpace on 2018-05-10T13:01:44Z (GMT). No. of bitstreams: 1 Melina da Silveira Leite_.pdf: 2155817 bytes, checksum: 2306c73633e1be53a5bf3e035165612a (MD5) Previous issue date: 2018-04-02<br>Nenhuma<br>O presente trabalho tem como proposta estudar como ocorrem os vínculos entre leitores e um jornal, o Diário Popular, localizado no interior do Rio Grande do Sul, na cidade de Pelotas e que abrange uma mesma região, a zona Sul do estado, através da página do veículo no Facebook. Investigamos de que forma esses leitores significam os acontecimentos locais, a partir de interação com o jornal. Para isso, levamos em conta os processos de jornalismo em redes digitais e estudamos questões pertinentes à proximidade e territorialidade, além de acontecimento, redes sociais digitais e interação. Utilizamos como principais metodologias a análise de construção de sentidos em redes digitais e entrevista. Pudemos identificar a partir do nosso recorte, que existem diferentes tipos de interação entre leitores e jornal, as quais categorizamos como afetação – argumento, afetação – passionalidade, prestimosidade e sociabilidade e que, o leitor, a partir de características de proximidade territoriais, identifica-se com os acontecimentos locais e regionais.<br>The present study aims to verify the links between readers and a newspaper. The newspaper studied was Diário Popular, which is located in the country side of Rio Grande do Sul, in the city of Pelotas. The newspaper cover, the southern part of the state, through the Facebook’s page. We investigated how these readers signify local events, from the interaction with the newspaper. For this, we considerated the processes of journalism in digital networks and we study issues related to proximity and territoriality, as well as events, digital social networks and interaction. The methodology used was the analysis of sense construction in digital networks and interview. From our clipping, we identified that there are different types of interaction between readers and newspapers, categorized as affectation - argument, affectation - passion, helpfulness and sociability. Which the readers, based on characteristics of territorial proximity, find themselves in local and regional events.