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Journal articles on the topic 'Digital shopping assistant'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Gu, Yaofei. "How Can Digital Voice Assistant Impact Consumers’ Experience in E-Commerce?" International Journal of Global Economics and Management 6, no. 1 (2025): 300–324. https://doi.org/10.62051/ijgem.v6n1.32.

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Digital Voice Assistant (VA in short) is intelligence software tant responds to voice commands and can run on any device. It enables functions such as chatting, operating devices, task ranging, and controlling smart home appliance. The well-known VA on market include Alexa (Amazon), SIRI (Apple), Google Assistant (Google), XiaoAi (XiaoMi), Tmall Genies (Alibaba), etc. With the development of VA, it eventually becomes an innovate channel in e-commerce, who enables users to accomplish shopping-related missions and uses natural language as an interface. This dissertation aims to study consumers’

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Ren, Jie Ng, Han Foon Neo, Chin Teo Chuan, and Ella Cranmer. "Augmented Reality Mobile Shopping Assistant." Journal of Advanced Research in Applied Sciences and Engineering Technology 63, no. 1 (2025): 299–316. https://doi.org/10.37934/araset.63.1.299316.

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The traditional business model, brick-and-mortar retail businesses are facing survival challenge due to the trend of online shopping which offer more discounts, better customization and personalized offer. It has many limitations for example shoppers can only see the product without additional information and unable to make instant comparison among similar products and unable to look at product reviews to make informed decision. Shoppers’ shopping experience have been rising continuously which include the preference for an omnichannel experience. In this regard, digital retail aims to engage m

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Devi, Geetha, and Kiran Chanda. "CUSTOMER SKEPTICISM AND ACCEPTANCE OF CONVERSATIONAL COMMERCE IN ONLINE SHOPPING." ICTACT Journal on Management Studies 8, no. 1 (2022): 1513–18. https://doi.org/10.21917/ijms.2022.0220.

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Online retailers want to provide ease of online shopping to their customers. Online customers are providing personalized services to their customers to increase the effectiveness of online shopping and increase customer satisfaction. Digital assistants like text medium (Facebook, WhatsApp and Instagram etc.) and verbal medium (Alexa, Siri, Google Assistant, Windows Cortana etc.) are helping customers and providing them convenience than ever before. On the other hand, customers are still skeptical about online shopping through these digital assistants. In this research paper the researcher will

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Jain, Shubham, Gabriele Obermeier, Andreas Auinger, Dirk Werth, and Gabriel Kiss. "Design Principles of a Mixed-Reality Shopping Assistant System in Omnichannel Retail." Applied Sciences 13, no. 3 (2023): 1384. http://dx.doi.org/10.3390/app13031384.

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New digital technologies furnish retail managers with new means to enhance consumer experiences in omnichannel retailing. Conceptual academic literature and industry emphasize the promising use of immersive digital displays and their potential benefits for retailers. In this research, we present the design of a personal shopping assistance system that is based on optical see-through mixed-reality technology. Microsoft HoloLens 2 was leveraged as the archetype to realize this novel system, facilitating consumer information search and decision making. The design incorporates various shopping ass

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Baburaj, Karthik, Navaneeth Kattil Madathil, and Roshini Barkur. "NLP Based Voice Assistant Usage on Consumer Shopping." Scientific Temper 16, Spl-2 (2025): 46–50. https://doi.org/10.58414/scientifictemper.2025.16.spl-2.08.

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In the digital age, convenience and accessibility have become paramount considerations for users at a personal level, particularly for those with diverse needs. The objective of this study is to introduce a Voice-Based Food Ordering Application designed to revolutionize the food ordering experience for tech-savvy individuals, with a special focus on differently abled and visually impaired customers. Leveraging cutting-edge technologies, such as Natural Language Processing (NLP), Speech Recognition, Google APIs, Text-to-Speech (TTS), and speech-to-text (STT), the application enables users to se

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Nadar, Suryakala, and Mahima Mishra. "ShopaSonic - Voice-Enabled E-Commerce Platform for Visually Impaired Users." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–9. https://doi.org/10.55041/isjem02876.

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This research paper explores the development of ShopaSonic, an inclusive e-commerce mobile application designed to make online shopping fully accessible for visually impaired users. While online shopping offers convenience to many, most platforms rely heavily on visual navigation and text-based interactions, making them challenging for individuals with limited or no vision. To address this gap, ShopaSonic introduces a voice-driven shopping experience with a dedicated accessibility mode, enabling hands-free navigation, secure authentication, and seamless checkout. The app also incorporates gest

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Aditi M Jain. "Enhancing E-Commerce Accessibility with AI-Powered Chatbots: Integrating Accessibility Tools and Navigation Assistants." Journal of Information Systems Engineering and Management 10, no. 15s (2025): 797–809. https://doi.org/10.52783/jisem.v10i15s.2522.

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This paper explores the integration of AI-powered accessibility tools and navigation assistants within a chatbot to enhance the accessibility of e-commerce websites. Despite advancements in AI, users with disabilities still face significant barriers on online shopping platforms, particularly in the areas of alt text generation and video captioning. We evaluated the effectiveness of the Google Vision API for alt text and the Whisper API for video captions in addressing common accessibility issues. Our experimental results indicate substantial improvements in video captioning, though alt text ge

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Ting, Tin Tin, Kuok Tiung Lee, Siew Mooi Lim, et al. "Assessing the identity of digital technology in education in the age of digital communication." Online Journal of Communication and Media Technologies 13, no. 4 (2023): e202353. http://dx.doi.org/10.30935/ojcmt/13695.

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Digital technology has become a part of undergraduate daily life as digital assistant in the age of digital communication (social media and smartphones), purchasing necessities (online shopping), releasing stress (online game) and education resources supply (social media) during or after COVID-19 pandemics especially those involved in online education. However, excessive participation in these technologies raises concerns among the society. The most visible impact will be academic performance, physical and mental health. This research aims to analyze the addiction level and impacts of digital

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Gelibolu, Müzeyyen, and Kamel Mouloudj. "Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 3 (2025): 152. https://doi.org/10.3390/jtaer20030152.

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As smart voice assistants (SVAs) become increasingly integrated into digital commerce, understanding the psychological factors driving their adoption or resistance is essential. While prior research has addressed the impact of privacy concerns, few studies have explored the competing forces that shape user decisions. This study investigates the dual role of privacy cynicism as a context-specific belief influencing both trust (reason-for) and perceived creepiness (reason-against)—which in turn affect attitudes, behavioral intentions, and resistance toward SVA usage, based on the Behavioral Reas

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Manfredi, Gilda, Gabriele Gilio, Vincenzo Baldi, Hiba Youssef, and Ugo Erra. "VICO-DR: A Collaborative Virtual Dressing Room for Image Consulting." Journal of Imaging 9, no. 4 (2023): 76. http://dx.doi.org/10.3390/jimaging9040076.

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In recent years, extended reality has increasingly been used to enhance the shopping experience for customers. In particular, some virtual dressing room applications have begun to develop, as they allow customers to try on digital clothes and see how they fit. However, recent studies found that the presence of an AI or a real shopping assistant could improve the virtual dressing room experience. In response to this, we have developed a collaborative synchronous virtual dressing room for image consulting that allows customers to try on realistic digital garments chosen by a remotely connected h

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Yuan, Chunlin, Kyunghoon Kim, Hakil Moon, and Shuman Wang. "HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT." Global Fashion Management Conference 2020 (November 5, 2020): 1523. http://dx.doi.org/10.15444/gmc2020.11.05.04.

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Putra, Y. E., and Nungki Heriyati. "Communication Tools in Ordering Product." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 192–99. http://dx.doi.org/10.34010/icobest.v1i.35.

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The study attempts to examine the utilization of Chatbot as a smart assistant in ecommerce. Nowadays, there are more than 80 million people in Indonesia actively shopping online. The e-commerce sector has produce more than $12.2 Billion or equal with 45% digital economy in Indonesia. It makes retailers have to be more aggressive in doing the promotion and marketing. Employing descriptive method and interview, the research tries to describe the impact of the usage of the software. The result shows that by adapting the chatbot in the platform can become one of the strategies to increase the cons

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Jinyoung Hwang. "Impact of Augmented Reality (AR) and Virtual Reality (VR) on Retail." Magna Scientia Advanced Research and Reviews 12, no. 1 (2024): 295–307. https://doi.org/10.30574/msarr.2024.12.1.0165.

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This research explores the prospective change that Augmented Reality (AR) and Virtual Reality (VR) bring to the retail business, including sales interactions, individualization, sales results, and managerial analytics. AR augment physical space with digital content and VR involves the complete creation of a virtual world reminiscent of the physical shopping environment. These technologies mediate the gap between conventional physical store and e-store, providing distinctive solutions like augmented reality fitting and real-life assistant interfaces. As this study is based on a quantitative, cr

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Kedah, Zulkarnain. "Use of E-Commerce in The World of Business." Startupreneur Business Digital (SABDA Journal) 2, no. 1 (2023): 51–60. http://dx.doi.org/10.33050/sabda.v2i1.273.

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The process of purchasing, offering for sale, or transferring goods, services, and information over computer networks is known as electronic commerce (e-commerce). E-commerce is a subset of e-business, which has a broader definition that includes business partners, customer support, and job openings in addition to commercial activities. A database or database (database), e-mail or electronic mail (e-mail), non-computer technology in the form of different delivery systems, and a method of payment for e-commerce are additional requirements for e-commerce in addition to networking technologies. G

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Sinha, Abhinav. "Style Craft: AI-Driven Fashion Platform." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47571.

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1. ABSTRACT As artificial intelligence continues to reshape industries, personalized and intelligent systems are becoming essential for enriching digital experiences. Style Craft: AI-Driven Fashion Platform introduces a next-generation fashion assistant designed to redefine how users discover, interact with, and personalize their style choices. The platform delivers curated fashion recommendations, enables virtual outfit trials, and helps users stay updated with current trends through an intuitive and immersive interface. Built with Python and enhanced by cutting-edge AI methodologies, the sys

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Zhao, Yixuan, Tianbo Lin, and Yize Wang. "Conversational agent in HCI a review." Applied and Computational Engineering 43, no. 1 (2024): 49–58. http://dx.doi.org/10.54254/2755-2721/43/20230807.

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Nowadays, AI technology is developing rapidly and slowly covering all areas of life. AI facilitates different parts of our lives and provides us with a lot of help. For example, in learning, students can acquire knowledge more conveniently through AI, and buyers can find suitable goods more conveniently through AI when shopping. At the same time, more and more technology is used in the field of voice agents, which allows humans to enjoy a lot of better services. In this article, we will study to better understand "how to understand human natural language and how the repository of knowledge is

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Schultz, Carsten D., and Friederike Paetz. "Trust in Digital Voice Assistants: A Fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce." Marketing ZFP 45, no. 2 (2023): 4–21. http://dx.doi.org/10.15358/0344-1369-2023-2-4.

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Voice shopping, i.e., shopping via conversational interactions with digital voice assistants, is currently on the rise but still in its infancy in Germany. In the context of voice commerce, companies may utilize digital voice assistants as an additional communication and distribution channel. However, users’ entry into voice shopping is crucially determined by their adoption of digital voice assistants. In this context, privacy concerns are the primary challenge for the dissemination and acceptance of digital voice assistants impeding the advancement of voice shopping. Similar to the past emer

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Yoga Adiyanto. "The Future of Virtual Shopping Assistants : AI-Powered Solutions for a Personalized Marketplace Experience." Green Inflation: International Journal of Management and Strategic Business Leadership 2, no. 2 (2025): 59–73. https://doi.org/10.61132/greeninflation.v2i2.323.

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The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual s

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Devi, Geeta. "Consumer Attitudes Towards using Digital Assistants in Online Shopping." MET Management Review 10, no. 02 (2023): 05–12. http://dx.doi.org/10.34047/mmr.2020.10201.

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Consumers' shopping habits have undergone a significant shift in the past decade. Although people still shop in physical stores, they find online shopping to be very convenient because they don't have to physically go to the store. Making choices and evaluating prices against those of competitors' products can be done comfortably and at home. The retail industry's advertising, sales, and delivery channels have changed as a result of the widespread use of the internet. Online retailers are currently spending a lot of money to expand their sales capabilities and handle a wider variety of transac

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Kim, Sungho, Ibtisum Ahmed Nihal, Mohammad Mahmudur Rahman, et al. "VOICE COMMERCE (V-COMMERCE): EXPLORING THE INTEGRATION OF VOICE ASSISTANTS IN ONLINE SHOPPING." International Journal of Grid Computing & Applications 16, no. 2 (2025): 25–36. https://doi.org/10.5121/ijgca.2025.16203.

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Voice commerce, also known as v-commerce, refers to the process of purchasing goods and services using voice commands or virtual assistants, typically through devices equipped with voice recognition technology or connected devices that allow consumers to browse products, add items to their shopping cart, and complete transactions entirely through spoken commands without the need for traditional visual interfaces such as screens or keyboards. Moreover, voice commerce has seen significant growth in recent years, driven by the increased popularity of online shopping, changes in consumer search an

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Zhan, Wenxi. "Consumer Behavior in the Digital Marketplace: A Fuzzy Evaluation Approach." Transactions on Economics, Business and Management Research 10 (October 10, 2024): 9–14. http://dx.doi.org/10.62051/74cxf592.

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With the growing prevalence of the internet and the development of logistics, consumers face increasingly complex choices when shopping online. Therefore, this article introduces fuzzy comprehensive evaluation to address these shopping issues. In analyzing consumers' purchase decision-making problems for online shopping, it is essential to subjectively evaluate products, such as price, quality, and reputation. By constructing fuzzy relationships and assigning weights, this method effectively handles the ambiguity and uncertainty of evaluation information, reflecting consumers' subjective prefe

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Aw, Eugene Cheng-Xi, Garry Wei-Han Tan, Tat-Huei Cham, Ramakrishnan Raman, and Keng-Boon Ooi. "Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants." Technological Forecasting and Social Change 180 (July 2022): 121711. http://dx.doi.org/10.1016/j.techfore.2022.121711.

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Sonali Shere, Sania Sayyed, Manisha Lad, Yuraj Bargal, and R. C. Pachhade. "Smart Shopping Assistance for the Blind:A Feed –Forward Neural Network Approach." international journal of engineering technology and management sciences 9, no. 3 (2025): 25–32. https://doi.org/10.46647/ijetms.2025.v09i03.005.

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Disability is the state of a person in which one has to depend on others for their own needs. Visual impairment is one of the disabilities of a human being. To date numerous methods had been proposed to enhance the life style of visually impaired and blind people. Still purchasing products in the e-shopping application without others support is tricky one for them. The paper describes a system that provides the guidance for them to identify and purchase their products in the supermarket application. The project aims to enhance the shopping experience for visually impaired individuals by levera

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Anushree, P., and S. Prakash. "The Role of AI Chatbots and Virtual Shopping Assistants in Shaping Festive Season Purchase Decisions." Thiagarajar College of Preceptors Edu Spectra 7, no. 1 (2025): 46–56. https://doi.org/10.34293/eduspectra.v7i1.07.

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Artificial Intelligence (AI) is transforming the retail industry, with virtual shopping assistants and chatbots enhancing online shopping through personalized recommendations, real-time support, and seamless navigation. As digital retail becomes essential for customer engagement, especially during festive seasons, AI tools play a significant role in creating convenient, tailored shopping experiences. Despite the growing role of AI in retail, limited research exists on its impact on consumer trust, satisfaction, and purchasing decisions during major shopping events like festivals. Given that fe

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Rajan P and Gopalakrishnan L. "The impact of augmented reality on consumer shopping behaviour towards pump industry." Journal of Management and Science 14, no. 3 (2024): 91–94. http://dx.doi.org/10.26524/jms.14.32.

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This research paper investigates the impact of voice commerce on consumer search behaviour, utilizing survey data on users’ daily interactions with voice assistants such as Alexa, Bixby and Siri. The result shows a positive relationship between voice commerce and consumer search behaviour, suggesting that people of all ages are using digital assistants more frequently for their shopping requirements because of the ease these technologies offer the market in the context of voice commerce, the study delves deeper into the vriables impacting customer satisfaction, convenience, confidence and priv

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Kharaishvili, Eter, and Nino Lobzhanidze. "EVOLVING CONSUMER PREFERENCES ON THE FAST FASHION MARKET." Innovative economics and management 12, no. 1 (2025): 42–63. https://doi.org/10.46361/2449-2604.12.1.2025.42-63.

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Eter Kharaishvili E-mail: eter.kharaishvili@tsu.ge Professor, Ivane Javakhishvili Tbilisi State University Tbilisi, Georgia https://orcid.org/0000-0003-4013-7354 Nino Lobzhanidze E-mail: nino.lobzhanidze@tsu.ge Assistant Professor, Ivane Javakhishvili Tbilisi State University Tbilisi, Georgia https://orcid.org/0000-0001-5830-6924 Abstract: The clothing industry has evolved substantially over the past 20 years. The changing dynamics of the fashion industry have influenced the development of the fast fashion market and consumer preferences. Manufacturers and retailers have been compelled to prov

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S, Ranjith. "Medimerge Market: Online Pharmacy Shopping Website." International Journal for Research in Applied Science and Engineering Technology 13, no. 3 (2025): 2198–202. https://doi.org/10.22214/ijraset.2025.67753.

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"MediMerge Market is a cutting-edge digital platform designed to simplify and enhance the process of ordering medications by connecting customers directly with local pharmacies. By integrating advanced features such as online payment options, a chatbot for assistance, and a user- friendly interface, the website addresses the growing demand for convenient and efficient access to pharmaceutical products. The project is tailored to meet the challenges of traditional pharmacy visits, such as time constraints and lack of personalization, by offering a seamless solution for users to browse, order, a

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PRABHASH, PANDEY, KUMAR MADDHESHIYA VISHAL, RITESH SOHAN SINHA, and KUMAR TIWARI PUNEET. "A Study on "Consumer Attitude towards Digital Voice Assistants." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 108–18. https://doi.org/10.5281/zenodo.7735548.

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Usage of digital voice assistants is increasing rapidly among consumers around the world, in 2020, 4.2 billion digital voice assistants were being used and they are projected to grow to 8.4 billion units by 2024. Looking to the rapid usage of voice assistants it is crucial to analyze consumers attitude and preferences towards it. Digital voice assistants are highly complex and voice enabled artificial intelligence based technologies. Consumers use digital voice assistants to perform a series of tasks such as making call, online shopping, listening to music, etc. This article critically examine

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Ntumba, Charles, Samuel Aguayo, and Kamau Maina. "Revolutionizing Retail: A Mini Review of E-commerce Evolution." Journal of Digital Marketing and Communication 3, no. 2 (2023): 100–110. http://dx.doi.org/10.53623/jdmc.v3i2.365.

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This review article delves into the transformative journey of e-commerce, tracing its inception in the mid-1990s, characterized by visionary companies such as Amazon, eBay, Alibaba, PayPal, and Dell. These pioneers laid the foundation for a digital commerce revolution, with technological innovations, particularly in mobile technology, reshaping the e-commerce landscape and providing users with seamless, on-the-go shopping experiences. The integration of augmented reality (AR) and virtual reality (VR) further bridged the gap between physical and digital realms, offering immersive product intera

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Harpreet Singh. "The Metaverse Revolution: Transforming the Future of Retail." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 11, no. 2 (2025): 109–15. https://doi.org/10.32628/cseit251112391.

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This comprehensive article explores the transformative impact of the Metaverse on the retail industry, examining how this immersive digital realm is revolutionizing traditional commerce paradigms. It investigates the convergence of cutting-edge technologies with innovative retail strategies, highlighting the evolution from static retail spaces to dynamic, AI-driven environments. It delves into real-time customer intelligence systems, adaptive retail environments, and sophisticated technical infrastructure components, including edge computing, blockchain, and artificial intelligence. The articl

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Nasvian, Moch Fuad, Radityo Widiatmojo, Aditya Dwi Putra Bhakti, and Zen Amirudin. "Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency." Journal of Community Practice and Social Welfare 1, no. 1 (2021): 11–22. http://dx.doi.org/10.33479/jacips.2021.1.1.11-22.

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The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the

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Soni, Shreya, Sakshi Aglawe, Shilpi Saxena, et al. "Revolutionizing VR Shopping: Integrating Chatbots with Augmented Reality for Enhanced Experiences." Recent Trends in Artificial Intelligence & Its Applications 4, no. 1 (2025): 88–102. https://doi.org/10.46610/rtaia.2025.v04i01.010.

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Virtual Reality (VR) shopping is revolutionizing e-commerce by offering immersive and interactive experiences. However, challenges such as user engagement, personalization, and seamless assistance hinder its widespread adoption. Traditional online shopping lacks real-time customer support and personalized recommendations, leading to lower user satisfaction. To address these issues, this study proposes integrating AI-powered chatbots with Augmented Reality (AR) in VR shopping environments. AI-driven chatbots provide instant responses, tailored recommendations, and seamless guidance, enhancing u

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Hanantyo, Burhanuddin, Nita Sari, Izzah Farikhah, Reza Maulana, Farid Maulana, and Aditya Eka. "PENGEMBANGAN PLATFORM E-COMMERCE BERBASIS WEB DALAM RANGKA MENINGKATKAN DAYA SAING UMKM KABUPATEN REMBANG." Jurnal Abdi Insani 11, no. 2 (2024): 2086–98. http://dx.doi.org/10.29303/abdiinsani.v11i2.1660.

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Complex technological advances in the current era of globalization have had an impact on various aspects of human life, one of which is the business world. Technology has created a new lifestyle for modern humans such as online shopping. This change in shopping style has a direct impact on MSMEs (Micro, Small and Medium Enterprises), which requires them to change their mindset and adapt to technological developments. MSMEs must innovate and improve to keep up with technological developments, so that the businesses they run can survive and develop for the better. Therefore, in order to help the

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P. V Charan reddy and BH.L.Mohan Raju. "A STUDY ON CONSUMER BEHAVIOUR AT RELIANCE DIGITAL." International Journal of Management Research and Business Strategy 15, no. 2 (2025): 113–24. https://doi.org/10.62653/ijmrbs.2025.v15.i2.pp113-124.

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This study investigated consumer behavior at Reliance Digital by examining demographic characteristics, purchase frequency, product category preferences, decision drivers, and attitudinal perceptions using a structured survey of 100 customers. Demographically, the sample comprised a predominance of middle income, young adult male consumers who shopped on an occasional or frequent basis and primarily purchased mobile phones. Price and discounts were identified as the most influential factors shaping purchase decisions, while digital communication channels such as SMS/email and social media serv

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Martin, Nina M., Daniel J. Barnett, Lisa Poirier, Samantha M. Sundermeir, Melissa M. Reznar, and Joel Gittelsohn. "Moving Food Assistance into the Digital Age: A Scoping Review." International Journal of Environmental Research and Public Health 19, no. 3 (2022): 1328. http://dx.doi.org/10.3390/ijerph19031328.

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One of the most basic needs globally, food assistance refers to the multitude of programs, both governmental and non-governmental, to improve food access and consumption by food-insecure individuals and families. Despite the importance of digital and mobile Health (mHealth) strategies in food insecurity contexts, little is known about their specific use in food assistance programs. Therefore, the purpose of this study was to address that gap by conducting a scoping review of the literature. Keywords were defined within the concepts of food assistance and digital technology. The search included

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Ghani Alghifari and Firman Firman. "Gaya Hidup, Literasi, dan Konsumsi: Studi Perilaku Konsumtif Generasi Z Pengguna Shopee PayLater di Kota Padang." Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 5, no. 1 (2025): 243–60. https://doi.org/10.55606/jaemb.v5i1.5993.

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In light of rising digital consumption trends, this study examines how financial literacy and shopping lifestyle contribute to the consumptive behavior of Generation Z in Padang City, mediated by Shopee PayLater usage. The study involved 150 respondents selected through purposive sampling, consisting of Generation Z individuals residing in Padang who are active users of Shopee PayLater. Primary data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS version 4.0. The findings reveal that

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Umah, Yuli Choirul, and Yuni Masrifatin. "Pendampingan Pengembangan Pemasaran UMKM Kerajinan Udeng Melalui Inovasi Digital Di Desa Munung Kecamatan Jatikalen Kabupaten Nganjuk." Bisma : Bimbingan Swadaya Masyarakat 6, no. 1 (2024): 205–18. https://doi.org/10.59689/bisma.v3i4.776.

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Munung Village is one of the Swakarya Villages Nganjuk Regency. This community service focused on developing marketing and preserving cultural products in Munung Village. The target program of this community service activity focused on the economic sector, namely Udeng Craft by UMKN. Udeng in Javanese is a cloth head covering that is part of men's daily equipment. Udeng is a headband that is often worn with certain traditional clothing and is also used as a complement to the groom's clothing. This community service program research used the Asset Based Community Development (ABCD) approach. Th

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Maya Pinkan Warouw, Jultje Rattu, Vivi Tumuju, Vany Kamu, and Elvie Piri. "EMPOWERMENT OF FISH PROCESSING AND MARKETING GROUPS IN THE CITY OF TOMOHON THROUGH ASSISTANCE WITH PRODUCT PACKAGING USING ENGLISH AND OTHER FOREIGN LANGUAGES." SOSIOEDUKASI JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL 12, no. 2 (2023): 189–95. http://dx.doi.org/10.36526/sosioedukasi.v12i2.3137.

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The community service activity aims to enhance the fish processing and marketing groups (Poklahsar) in the city of Tomohon, North Sulawesi. Tomohon is known for its cool and beautiful natural conditions and has traditional markets that serve as local shopping centers. This facilitates fish cultivators to sell their products locally, including through digital platforms like WhatsApp Business and Instagram. Despite local success, the marketing is still limited to the local scale, evident in packaging using local and Indonesian languages. To overcome this, the community service involves providing

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Fathurrahman, Muhammad Habibullah Aminy, Baiq Santi Rengganis, and Slamet Mardiyanto Rahayu. "Strengthening Economic Literacy to Minimize Consumptive Online Shopping Behavior among Generation Z in West Lombok Regency." GANDRUNG: Jurnal Pengabdian Kepada Masyarakat 5, no. 1 (2024): 1369–75. http://dx.doi.org/10.36526/gandrung.v5i1.3149.

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The growth and development of technology in everyday life has the potential to improve people's welfare. The level of public understanding of economic literacy is very important because it plays a role in economic management. The knowledge level of economic literacy in generation Z still needs strengthening. Therefore, community service activities were carried out in the form of strengthening economic literacy to minimize consumptive online shopping behavior among generation Z in Kekait Village, Gunungsari District, West Lombok Regency. Based on the community service activities that have been

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Moch. Rafie Pratama, Evan Saka Akhfan, Arya Dharma Syahputra, Anandah Amirah, Hayu Desthia, and Hendra Maulana. "Sosialisasi Dan Pendampingan Digital Marketing Guna Meningkatkan Pemasaran UMKM Desa Talang." NUSANTARA Jurnal Pengabdian Kepada Masyarakat 3, no. 3 (2023): 169–77. http://dx.doi.org/10.55606/nusantara.v3i3.1472.

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Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been r

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Kamble, Mr Pandurang D. "“Amazon Clone”." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem30300.

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Amazon, the world's largest online retailer, has continually evolved to meet the changing needs and expectations of consumers. In the wake of the digital age, where convenience and personalization reign supreme, Amazon is poised to embark on its next transformative journey - Amazon 2.0. At the core of Amazon 2.0 lies a commitment to innovation and personalization. Leveraging advanced machine learning algorithms and big data analytics, Amazon aims to create a hyper-personalized shopping experience for each user. By analyzing past purchase behavior, browsing history, and demographic information,

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Risnawati, Risnawati, Syahir Natsir, Niluh Putu Evvy Rossanty, Wiri Wirastuti, Rudy Gosal, and Faruq A. H. Lamusa. "Capability To Adapt To Digital MSMES In Palu City." Literasi Jurnal Pengabdian Masyarakat dan Inovasi 2, no. 1 (2022): 419–22. http://dx.doi.org/10.58466/literasi.v2i1.1324.

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After COVID 19 was announced as a global pandemic, businesses suddenly changed everything from work processes, business strategies to the most basic things like interactions. COVID-19 has also changed consumer behavior patterns, everyone will start to get used to online shopping. The digital adaptation of SMEs is needed to deal with the existing conditions. This adaptability will be socialized to SMEs typical of Palu City. The purpose of this service is to provide knowledge about the adaptability of digital SMEs in the city of Palu so that they can adapt to rapidly changing business developmen

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Praptiwi, Rahma Nur, M. Jamal Al Bakrie, Iftita Rahmi, Innas Rovino Katuruni, and Anita Rahmawati. "Adapting to change: Empowering MSMEs in Tasik Said Naum Market through digital marketing strategies." Community Empowerment 9, no. 1 (2024): 167–73. http://dx.doi.org/10.31603/ce.10887.

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Another effect of the pandemic is a shift in people's shopping habits over time. Nowadays, people prefer to shop online due to its practicality and often lower prices. This trend has led to complaints from Micro, Small, and Medium Enterprises (MSMEs) players at Tasik Tanah Abang Market, citing continuous declines in sales. Increasing sales and income requires knowledge and understanding that align with the needs and challenges faced by traders at Tasik Said Na'um Market. The goal is to equip traders to compete in the digital market post-pandemic. The implementation of these community service a

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Liu, Yijia. "A Study of the Impact of Emerging Digital Marketing Technologies on Consumer Behaviour." International Journal of Global Economics and Management 5, no. 2 (2024): 7–15. https://doi.org/10.62051/ijgem.v5n2.02.

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With the advent of the digital era, emerging digital marketing technologies have had a profound impact on consumer behaviour. This thesis explores the definition and classification of digital marketing technologies, analyses their specific impact on consumer behaviour, and delves into the relationship between technological adaptation and changes in consumer behaviour. The thesis provides an overview of how emerging technologies such as personalised marketing, social media marketing, augmented reality (AR) and virtual reality (VR) technologies, as well as voice assistants and smart home devices

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Alfandi, Moh, Maya Fransiska Ribie, Maula Lailatul Fitria, et al. "Pemanfaatan Canva Sebagai e-Katalog Dalam Meningkatkan Visibilitas Dan Kehadiran Toko Zaidan di Dunia Digital." Welfare : Jurnal Pengabdian Masyarakat 1, no. 3 (2023): 567–73. https://doi.org/10.30762/welfare.v1i3.725.

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This service aims to increase accessibility and convenience for consumers when shopping for products from micro, small, and medium enterprises (MSMEs) through the use of the Canva platform as an e-catalog. The service method includes training and assistance for MSMEs in using Canva to create interesting and informative e-catalogs. Apart from that, consumers are also given a guide to using the e-Catalog to make it easier for them to choose and order products. The results of this service show a significant increase in the accessibility of MSME products via digital platforms. Consumers can easily

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Zohora, Fatema-Tuz, and Riffat Shabnam. "Digital Marketing in Bangladesh during the COVID-19." International Journal of Science and Business 37, no. 1 (2024): 17–31. http://dx.doi.org/10.58970/ijsb.2382.

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The COVID-19 pandemic has severely devitalized the wheels of the global economy. As a part of the global economy, Bangladesh has also faced the debilitating effects of a worldwide economic shutdown. Financial, trade and commerce, economic, banking, agricultural, and industrial – all the prolific sectors seem to be heavily affected by deadly clutches of the COVID-19 pandemic both locally and globally. However, a different scenario has been observed in the digital marketing sectors around the world. Since the novel coronavirus is highly contagious and deadly and spreads out mostly in physical co

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Meslin, Halley Rose. "Food Access in the Age of Online Grocery: An Evaluation of Current Retail Trends and Their Potential to Alleviate Food Deserts in the U.S." IU Journal of Undergraduate Research 4, no. 1 (2018): 58–62. http://dx.doi.org/10.14434/iujur.v4i1.24379.

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Online grocery shopping is growing rapidly and has been heralded as a potential solution to food insecurity. Supermarkets are increasing their online presence, and some have joined the United States Department of Agriculture’s (USDA) pilot program aimed at increasing online grocery access among Supplemental Nutrition Assistance Program (SNAP) participants. Although both the growth of the online grocery industry and the launch of the USDA pilot program are steps in the right direction for greater food access, it is worth asking how these initiatives will address food access among low-income con

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Upasana, Das. "AI Powered Consumer Behavior in e-Commerce." International Journal of Contemporary Research in Multidisciplinary 3, no. 4 (2024): 01–13. https://doi.org/10.5281/zenodo.12679257.

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As the e-commerce industry continues to evolve, artificial intelligence (AI) has emerged as a powerful tool for understanding and influencing consumer behavior. This review explores the convergence of e-commerce and consumer behavior, emphasizing the significant influence of AI-driven personalization on market trends. AI-powered technologies have the ability to analyze vast amounts of data in real-time, providing valuable insights into consumer preferences, shopping patterns, and decision-making processes. By leveraging AI algorithms, e-commerce retailers can personalize the shopping experienc

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Wohllebe, Atilla, Phyllis Dirrler, and Szilárd Podruzsik. "Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review." International Journal of Interactive Mobile Technologies (iJIM) 14, no. 20 (2020): 153. http://dx.doi.org/10.3991/ijim.v14i20.18273.

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With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade. Many retailers are therefore looking for ways to use mobile apps to attract new customers or retain existing ones. With the growing number of mobile apps in the app marketplaces, the sustainable loyalty of app users is becoming an increasing challenge. For retailers, the question arises as to which determinants influence consumer acceptance of

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Weiss, Catharine. "Transformative technologies and the loss of privacy." Fashion, Style & Popular Culture 7, no. 2 (2020): 351–65. http://dx.doi.org/10.1386/fspc_00023_1.

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Abstract As conversational commerce and transformative technologies further develop connections between the retailer and consumer, the public at large tends to forget the amount of transparency allowed in order for these systems to work. As personalization and the integration of tech become more sophisticated and culturally embedded through items such as home assistants, there are genuine concerns regarding the consumer's loss of privacy. The article reflects and suggests a pause in how much privacy society may be giving up in the search for a streamlined and personalized shopping experience,

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