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Dissertations / Theses on the topic 'Digital signage'

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1

Fischer, Karl Peter. "Digital Signage." Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.

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Khan, Abdur Rauf. "Digital Signage System." Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.

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Digital signage is an emerging new communication technology. It is expected to play an important role in today’s dynamic world as digital signage displays timely information, while reducing the environmental costs associated with traditional printed signage. The main focus of this thesis is the design, implementation, and evaluation of a digital signage system based on a PC to display web contents (or other dynamic information) on digital displays located at one or more locations. The system will display information based upon a “playlist” that can be dynamically updated. It avoids the single
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Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.

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<p>Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic
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Burman, Hanna. "Digital signage : En berättelse om att skapa värden." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.

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Digital signage är, än så länge, en ung bransch. Det bli dock vanligare och vanligare för företag att använda sig av detta medie för att marknadsföra sig både i och kring den egna butiken. Diskussionen börjar gå mer från att handla om teknik till att handla om innehåll och hur man med hjälp av detta skapar värden. Denna studie syftade till att få en inblick i hur branschen ser ut i dagsläget och hur man tänker kring att skapa ett bra innehåll som är anpassat efter mediet. Resultatet blev en lista av frågor man kan använda sig av i planeringen av en digital signage-lösning.
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Moreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade." Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-07-12T14:34:55Z No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5)<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:48:50Z (GMT) No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5)<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:49:08Z (GMT) No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c1
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Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.

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The purpose of this thesis is to investigate how Digital Signage systems such as public info kiosks can be designed to better fulfill its main use; to enlighten, encourage and influence the public with information. The challenges presented from earlier studies shows that the public interests and goals, together with proper and relevant content displayed in info kiosks have impact on the attention the public have towards public displays. Qualitative methods such as interviews, usability testing and observations were conducted to further examine how a public info kiosk can be designed to draw at
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Islam, Md Iftekharul, and Anahita Dahmalani. "Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35046.

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<p>In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. Though Digital Signage was introduced asan in-store advertising medium, soon it started to replace traditional static billboards with thebenefit of technological advancement.</p><p>While advertising effectiveness is a much discussed subject, effectiveness of an advertisingmedia is still a less explored area. Our research explored the effectiveness of Digital Sign
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Chang, Andrew Yok-Wah. "Design and Implementation of Energy Harvesting for Digital Badges and Signage." Thesis, University of California, Davis, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681867.

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<p> With improvements in power harvesting transducers' power density, and power reduction in communication transceiver systems, displays, sensors and energy-aware microprocessors, smart wireless network nodes are becoming ubiquitous throughout our daily life. Digital signage has gained popularity with the integration of smart wireless network nodes into the application space replacing traditional signage and badges. Primary battery sources traditionally supply energy for digital signage, however, that generates waste and maintenance costs that are counterproductive to using digital signage. Th
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Lager, Daniel, and Eric Björklund. "En studie om den svenska marknaden för centralstyrda digitala skyltar." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-123150.

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<p>Den här studiens syfte är att analysera den svenska marknaden för centralstyrda digitala skärmar. Studien görs mot bakgrund av en liknande studie som genomfördes vid Handelshögskolan i Stockholm 2007, som bland annat visade att marknaden inte var mogen för det här mediet. Den här studien ämnar således utreda om man kan dra andra slutsatser om marknaden 2010 och ge förslag på implikationer utifrån nuvarande marknadssituation.</p><p>Studien är av kvalitativ karaktär och bygger till stor del på intervjuer med ett antal utvalda leverantörer och köpare av digitala skyltar, som samtliga besitter
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Eriksson, Jonatan, and Philip Svensson. "Skylta med framgång : En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54318.

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Titel: Skylta med framgång – En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön Författare: Jonatan Eriksson &amp; Philip Svensson Handledare: Joachim Timlon Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur upplever konsumenter digital skyltning i olika servicemiljöer? Syfte: Syftet med detta examensarbete är att beskriva och analysera digital skyltning och dess påverkan på upplevelser i olika servicemiljöer. Denna påverkan ska undersökas ut
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Esteves, Luís Cláudio Araújo. "Elaboração e Estudo da Viabilidade Económico Financeira de um Projecto de Comunicação Digital." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/4350.

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Mestrado em Contabilidade Fiscalidade e Finanças Empresariais<br>No presente trabalho será elaborado e avaliado um projecto de investimento, inserido no mercado publicitário, tendo como base a tecnologia de Digital Signage.O objectivo concreto passa por aferir a viabilidade operacional e económico-financeira da implementação do projecto em Portugal. Para atingir este objectivo com rigor, optou-se por elaborar um business plan onde ficaram sintetizados os aspectos relevantes à implementação e exploração do meio. Todo o trabalho de planeamento e de estruturação do modelo de negócio, serviu també
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Hoefman, Robert-Jan. "FutureBOX.TV." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/9910.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This project describes the business plan about the software solution FutureBOX.TV. This is a software that solution enables users to broadcast, manage and control (rich) media content globally on the web and/or over a network of digital signs. The Portuguese software company Viatecla is planning to launch this product initially in the Portuguese tourism sector with the focus on Travel agencies. This plan serves as a basis for a discussio
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Olle, Pejstrup, and Odén Anton. "Digital Konferenslösning : Ett mediadistribueringsverktyg och presentationssystem för digital skyltning." Thesis, Karlstads universitet, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-39159.

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Gustaf Fröding hotell behöver en smidigare lösning för att uppdatera och visa information om konferensbokning. De använder sig idag papperskyltar för att informera och vägleda kunder till konferensrummen. Pappersskyltarna ska ersättas med surfplattor för att bland annat ge bättre intryck på deras kunder. Surfplattorna behöver en applikation för att ta emot och visa materialet. Vi utvecklade en prototyp för detta ändamål som sedan ska användas för vidareutveckling av systemet. Denna uppsats beskriver vår utveckling av denna applikation. Resultatet blev en webbapplikation skriven i ASP.NET MVC s
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Bäckström, Tove. "Large digital screen as a corporate communication channel : Enhancing the dissemination of information, administration and interaction." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144285.

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Public areas are more and more equipped with digital screens that are used to inform or promote a particular product. This is a way to communicate with the people on that area. The idea is to get people's attention, make them read and take in information and possibly buy the product that is marketed. This type of digital display is called digital signage and can also be used as an information channel of a company where information directed to employees and visitors is displayed. CGI Östersund has a screen placed in their office that works as such an information channel. This thesis is about in
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Bergendahl, Olle. "A market-centric approach to new media business: : LTE-Broadcast and the needs of the digital signage market." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150378.

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The number of connected devices is rapidly growing. MNOs (Mobile Network Operators) work hard to offer their customers the latest technologies, and due to this it has become increasingly important to understand how new technologies can be leveraged and positioned in existing markets. This master thesis, made on behalf of the Swedish company Ericsson AB, is an evaluation of a new cellular technology called LTE-Broadcast. Since LTE-Broadcast is a very new technology, it is not certain how it should be positioned towards competing technologies such as 3G, Wi-Fi or fiber connections. The general a
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Olsson, Vesga Victor. "A MARKET-CENTRIC APPROACH TO NEW MEDIA BUSINESS : LTE-BROADCAST AS A BUSINESS OPPORTUNITY WITHIN THE DIGITAL SIGNAGE MARKET." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170575.

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With a growing number of connected devices and an increased market penetration for wireless and cellular technologies, it has become more and more important to understand how new technologies can be leveraged in existing markets to further understand their overall impact on society as a whole. This master thesis aims to investigate potential business opportunities for a new communications technology within an existing market. This new technology, known as LTE-Broadcast, is an evolution of cellular 4G technologies, which allows content to be broadcasted throughout a cellular network. The thesis
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Berglund, Elin, and Hanna Kolmodin. "Främjande av hållbar konsumtion medhjälp av digitala skärmar : En kvantitativ studie av digitala skärmars innehåll och dess påverkan på konsumtion." Thesis, Karlstads universitet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85718.

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Till följd av de stora miljöutmaningar som världen står inför idag, där majoriteten av dem orsakats av människan, har ett hållbart konsumtionsbeteende blivit alltmer betydelsefullt. För att uppnå ett hållbart konsumtionsbeteende bör butikers gemensamma mål vara att involvera kunder till att handla mer hållbart samt främja miljövänliga och hållbara produkter. Tidigare forskning indikerar att konsumenter ofta vill konsumera mer hållbart men misslyckas emellanåt att konsumera efter sina värderingar, bland annat på grund av bristande information eller av ouppmärksamhet. Digitala skärmar kan anses
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Egg, Giovanni Chagas. "Geração de modelos digitais de superfície compostos utilizando imagens do sensor PRISM/ALOS." Universidade Federal de Viçosa, 2012. http://locus.ufv.br/handle/123456789/3783.

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Made available in DSpace on 2015-03-26T13:28:11Z (GMT). No. of bitstreams: 1 texto completo.pdf: 4625552 bytes, checksum: 1d78a0ca99fd5b13dc90107ef8ea9c3e (MD5) Previous issue date: 2012-06-22<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aims to evaluate the altimetric accuracy of Digital Surface Models - DSM and generation of a DSM composed using scene taken by PRISM Sensor - Panchromatic Remote Sensing Instrument for Stereo Mapping (viewing directions Backward, Forward and Nadir) which is located aboard the ALOS satellite (Advanced Land Observing Satellite).
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Freitas, Douglas Oliveira de. "Uma arquitetura de software baseada em serviços para sinalização digital interativa." Universidade Federal de São Carlos, 2013. https://repositorio.ufscar.br/handle/ufscar/537.

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Made available in DSpace on 2016-06-02T19:06:06Z (GMT). No. of bitstreams: 1 5411.pdf: 2022977 bytes, checksum: d18cf1f2f76e34c4bbfbf2c6284c18dc (MD5) Previous issue date: 2013-06-21<br>Financiadora de Estudos e Projetos<br>The use of large displays for digital signage in collective spaces is increasing for numerous purposes. For most signalling scenarios, the dynamic adjustment of the display contents is desirable. Contextual information related to the site and to the signalling profile of observers may be taken into consideration for the selection of content and for user interaction. Inter
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OLIVEIRA, Ítalo de Pontes. "Uma abordagem para analisar a atenção de espectadores utilizando visão computacional." Universidade Federal de Campina Grande, 2016. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/716.

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Submitted by Kilvya Braga (kilvyabraga@hotmail.com) on 2018-05-17T10:49:40Z No. of bitstreams: 1 ÍTALO DE PONTES OLIVEIRA - DISSERTAÇÃO (PPGCC) 2016.pdf: 33546863 bytes, checksum: 0b99d0716a5d1a549da058633972dc99 (MD5)<br>Made available in DSpace on 2018-05-17T10:49:40Z (GMT). No. of bitstreams: 1 ÍTALO DE PONTES OLIVEIRA - DISSERTAÇÃO (PPGCC) 2016.pdf: 33546863 bytes, checksum: 0b99d0716a5d1a549da058633972dc99 (MD5) Previous issue date: 2016<br>CNPq<br>A Sinalização Digital consiste na transmissão de conteúdo via mídia digital, sendo normalmente utilizada por meio de painéis informativo
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Gren, Petter. "Att fånga konsumentens blick, uppmärksamhet och plånbok: tv-reklam i dagligvarubutik." Thesis, Stockholm University, Department of Psychology, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-998.

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<p>Forskning visar att 65 procent av konsumenternas köpbeslut av dagligvaror fattas i butikerna. Denna studie syftade till att studera konsumenters medvetenhet om tv-reklam i dagligvarubutik, hur deras köpbeteende påverkas, och i vilken grad kognitiva och perceptuella faktorer inverkar på om tv-reklam medvetet uppfattas av konsumenten eller inte. Endast fyra av 120 konsumenter upptäckte den tv-skärm som de stått intill och ingen mindes vad tv-skärmen visat, en stark indikation på att konsumentens uppmärksamhet kan vara mycket svårfångad. Huruvida visad reklamfilm var försedd med ljud och prisu
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Hannaske, Roland. "Fast Digitizing and Digital Signal Processing of Detector Signals." Forschungszentrum Dresden, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:d120-qucosa-27888.

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A fast-digitizer data acquisition system recently installed at the neutron time-of-flight experiment nELBE, which is located at the superconducting electron accelerator ELBE of Forschungszentrum Dresden-Rossendorf, is tested with two different detector types. Preamplifier signals from a high-purity germanium detector are digitized, stored and finally processed. For a precise determination of the energy of the detected radiation, the moving-window deconvolution algorithm is used to compensate the ballistic deficit and different shaping algorithms are applied. The energy resolution is determined
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Hannaske, Roland. "Fast Digitizing and Digital Signal Processing of Detector Signals." Forschungszentrum Dresden-Rossendorf, 2009. https://hzdr.qucosa.de/id/qucosa%3A21615.

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A fast-digitizer data acquisition system recently installed at the neutron time-of-flight experiment nELBE, which is located at the superconducting electron accelerator ELBE of Forschungszentrum Dresden-Rossendorf, is tested with two different detector types. Preamplifier signals from a high-purity germanium detector are digitized, stored and finally processed. For a precise determination of the energy of the detected radiation, the moving-window deconvolution algorithm is used to compensate the ballistic deficit and different shaping algorithms are applied. The energy resolution is determined
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Bland, Denise. "Alias-free signal processing of nonuniformly sampled signals." Thesis, University of Westminster, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322992.

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Martinsson, Viktor, and Tina Wikström. "Digitala skyltar i stadsmiljö : Utvärdering av ljusemitterande storbildsskärmars kontrastförhållande och påverkan på det upplevda stadsrummet." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Byggnadsteknik och belysningsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36241.

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Denna studie syftar till att förse kommuner och fackmän med en rimlig utgångspunkt vid upprättande av ljusemitterande skyltar i stadsmiljö och på så vis bidra till perceptuellt väl sammansatta stadsrum. De vägledande frågeställningar som tas upp i rapporten ser till såväl lämpliga kontrastförhållanden som digitala skyltars påverkan på rumsupplevelsen. Med grund i vetenskapsteori rörande seende, rumslig upplevelse och digitala skyltar upprättades en 20 kvadratmeter stor digital skylt på Tändstickstorget i Jönköping, vari ett fältexperiment kom att äga rum den 15 mars 2017. Under experimentet ko
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Malassenet, Francois Jacques. "Self-Affine signals and weighted multiresolution processes." Diss., Georgia Institute of Technology, 1991. http://hdl.handle.net/1853/14914.

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Olsson, Sven. "Signal processing as a tool to enhance productivity in industry : measurement and cancelation of periodic signals /." Karlskrona : Blekinge Institute of Technology, 2006. http://www.bth.se/fou/Forskinfo.nsf/allfirst2/943903fa5c44972dc1257133002f9177?OpenDocument.

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Papenfuss, Frank. "Digital signal processing of nonuniform sampled signals contributions to algorithms & hardware architectures." Aachen Shaker, 2007. http://d-nb.info/987695959/04.

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Hermelin, Ebba, Tobias Holmberg, and Elsa Rick. "Teaching Signals to Students: a Tool for Visualizing Concepts in Digital Signal Processing (DSP)." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-326125.

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Few Engineering students at Uppsala University choose to pursue their studies in signal processing, due to the level of difficulty within the subject. The main underlying problem is the students' trouble with understanding the behaviour of analog and digital filters, as well as the concept of stability. In this project, a system that allows the teacher to visualize multiple concepts in signal processing was developed. The system consists of analog filters, digital filters implemented in a digital signal processor, and software for simulating unstable filters. The goal with this project is to g
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Liao, Yun-Kuan, and 廖永寬. "ARM Linux For Digital Signage Application." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/tv2mmp.

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碩士<br>國立高雄第一科技大學<br>資訊管理所<br>95<br>Embedded systems are applied in many fields and play significant roles in our daily lives. In the past, there are no any functions can be applied in networking and configuration interface within embedded system. Therefore, the application range is very limited. Since the Embedded Linux becomes very popular, the embedded systems functions will be more expected and more easily used. The goal of this study is to develop an ARMLinux embedded system development platform to provide the functions of Digital Signage Application and configuration interface and to be
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Tseng, Yi-Chih, and 曾翼志. "Factors of Digital Signage Advertisement Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99402074791906397231.

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碩士<br>國立東華大學<br>企業管理學系<br>103<br>Abstract This study attempts to investigate the factors affecting the advertising effect of Digital signage. The main ideas of this paper are from findings of Rui Yuan Li, Raymond, Kelsen, OVAB etc. Based on the above literature review, we summarized five dimensions such as contents, environment, cost considerations, update rate and average unit audience. The methodology of AHP (Analytic Hierarchy Process) developed by Thomas L. Saaty will be used as the theoretical framework and research design. Based on the important factors which were obtained from the past
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Teng, Wen-hua, and 鄧文華. "Digital Signage for Tiled LCD Display." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/55730468409753189862.

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碩士<br>國立中央大學<br>資訊工程學系碩士在職專班<br>100<br>The electronic display device used in the digital signage is now constantly developing and progressing. Consumers started to demand for displaying on large screen increasingly, and the required size of signage is usually much larger than the size used in the market recently. Therefore, the need of tiled screen emerges. In this study, we adopt the design of using software and hardware together to produce a system of tiled digital signage. We make a connection to client Android media player on embedded platform, and cut broadcast video to transmit it to fas
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Huang, Tao-yuan, and 黃韜元. "Digital Signage Industry Strategy and Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/suvms6.

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碩士<br>國立中山大學<br>高階經營碩士班<br>97<br>Electronic digital billboards (Digital Signage).With the enhancement of market acceptance and concern by the industry, the manufacturers see that as a new market. In fact, digital signage is a new concept, in order to change the way for media management. In this study, we start our research for the panel manufacturers and industrial computer(IPC)manufacturers to explore the products and status of the industry, and analysis of industry competition and the current literature review and interviews with companies to understand the digital signage industry that
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Ha, Hoang Lam, and 哈俊傑. "Wondersign Asia – A Digital Cloud Signage Service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/32645494337393688225.

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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>102<br>The world is constantly being digitalized the more and more. Everywhere you go, you will see electronic displays containing more or less relevant information in form of advertising, news reports, weather forecasts or maps. Wondersign wants to help businesses to be able to leverage these digital and dynamic signboards as well, but don’t have the necessary budget to afford such an installment. Wondersign’s approach is to offer a lean and lightweight digital signage service that leverages the benefits of cloud computing. So that heavy server procurement and main
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Tseng, John, and 曾晧綱. "Business Model Innovation For Digital Signage Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77876447141641649258.

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碩士<br>國立清華大學<br>經營管理碩士在職專班<br>101<br>The enterprises are seeking for profit growth, but the life cycle of enterprises is decreasing, they must keep innovating to remain competitive in the industry. When a company pursuit growth, it develops a good set of business model, but as the product gets mature, and the innovative efficiency drops, the company’s growth would slow down, then it must face the gap of reduction and create new value. When a company is using a new service, facing new customers, or reaching to a new market, it must clarify the existing business model and create new operational
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Chang, Shao-Ning, and 張紹寧. "Digital Signage Industry Analysis and Case Study." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/273zfj.

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Chen, Jyun-Yu, and 陳俊宇. "Digital Signage with the Interpretation of Gaze Direction." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/sxevg3.

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碩士<br>南臺科技大學<br>電子工程系<br>104<br>The liquid crystal display digital signage with personal computer can make its advertising contents lively, rich, lovely, and changed under demand. The digital signage are recently popular by department stores, advertising industry, and small shops. This thesis studies three different methods, which are Hal classifier, image matching, and Kinect, to interpret the face gaze direction of customers. We put nine individual ads on the digital signage, when the software successfully interprets the direction of customer gaze, the gazed ads will be enlarged to the wh
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Lin, Hung-En, and 林宏恩. "Design for 2D-3D Hybrid Digital Signage Application." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35040554126203357230.

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碩士<br>國立交通大學<br>平面顯示技術碩士學位學程<br>99<br>Advertisement constantly penetrates everyone’s life through all kinds of media exposure. The general public becomes accustomed to most of the existing types of advertisement, but these existing types of advertisement did not arouse the interest of the public because it is shown by 2D electrical billboard and lacks of innovation and creativity. There is no motivation to watch the content of advertisement. The cost of the 3D digital signage equipment is high, and the pixels are easily misplaced, including failed to present delicacy of the words due to resolu
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Lo, Yi-Jen, and 羅苡溱. "Application of interactive digital signage in shopping malls." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h5576q.

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碩士<br>南臺科技大學<br>資訊傳播系<br>107<br>The network technology is getting more and more advanced, and it has created a change in the retail business model, and people’s consumption habits have also changed. Therefore, the shopping malls have been transformed one after another. They increase the service items that the online e-commerce can’t replace to attract the consumers to go to consumption in the shopping centers. In addition to developing the business outward, the emphasis on the experience of the customers is also an important element that affects turnover. In recent years, the development of te
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Jamshidi-Gilani, Kourosh. "Market-Based Models for Digital Signage Network Promotion Management." Thesis, 2012. http://spectrum.library.concordia.ca/975082/1/Jamshidi%2DGilani_MASc_S2013.pdf.

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Digital signage network (DSN) is capable of delivering customized content to designated screens in a real-time or near real-time manner, which provides tremendous potential for building dynamic demand stimulation tools. However current DSN media buying process is mainly carried out through manually conducted negotiation between the DSN operator and the advertisers. This practice does not capitalize the unique technology advantage offered by the newly emerged advertising medium. We propose automated DSN media buying models which allow advertisers to customize their promotion schedules in a high
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Ho, Jason Ching-Hsien. "Gesture-Based Image Acquisition between Smartphone and Digital Signage." Thesis, 2011. http://hdl.handle.net/10012/5875.

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Mobile phones have formed a social network within the phone subscriber population by allowing the phone subscribers to exchange information. Nowadays, smartphones have been improved with a variety of functionalities, such as a built-in cameras, motion sensors, and Wi-Fi wireless connectivity to enable the phone subscriber to take photographs of a desired object for distribution to other users through SMS or email. These functionalities make the mobile phones the perfect tool in terms of viral marketing within cellular phone subscribers. This thesis proposes a novel methodology that allows t
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Chang, Fen-Yu, and 張芬瑜. "Structural Analysis and Competence Dynamics of Digital Signage Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00094165346684225529.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>93<br>There are no identical definition and consistent translation for “Digital Signage” system in Taiwan, but in my research it is still translated into the Chinese language in terms of its generally-called title and functions. Actually, the digital signage market is gaining more credibility and visibility as an increasing number of commercial establishments are implementing digital signage for information, advertisements and entertainment with large flat displays. What is more, keeping abreast of the mess media, it is viewed as the fifth media channel. In other wo
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Cheng, Chao-Tse, and 鄭兆策. "Interface Design and Usability Evaluation in Digital Signage System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49075736149766584662.

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碩士<br>國立高雄第一科技大學<br>企業電子化研究所<br>98<br>After the proliferation of multi-media Internet technology, Innovation and diversity of content services are integrated with business model. They bring more development potential to this word. Digital advertisement has been widely used in physical business environment through various media. Today most commercial operators use digital signage in the liquid crystal system to push advertisement on the displays, then system providers also develop different digital signage systems that including stability, cost consideration, viewer’s visual communication feeli
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林桂盟. "An Extension and Applications Of Digital Signage Appliance System." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/35269951014540865924.

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Yu, Reui-ying, and 游瑞穎. "Implemetation of an integrated development environment formultimedia digital signage." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38700870513992948085.

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碩士<br>國立中山大學<br>資訊工程學系研究所<br>101<br>Electronic digital signage is very worthy of study in recent years. According to the popularization of personal computers, the traditional billboards to digital is an inevitable trend, while there are many digital signage without the advantages of traditional billboards. Digital Video Broadcasting (DVB) protocol provides an alternative digital signage design, it does not use the Internet, while in DVB as the transmission mode, so that high-definition multimedia content can be steadily spread the display, so it can be removed to plug the control panel displ
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Wu, Hung-Chen, and 吳泓震. "Power Supply to Digital Signage by Customizing PoE Technology." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8n6dwe.

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碩士<br>淡江大學<br>電機工程學系碩士在職專班<br>106<br>Internet of Things, Industry 4.0, access control systems, and modern intelligent office equipment have become important infrastructures for smart cities, and the PoE technology can transmit power and data to the device by Ethernet cable. In this thesis, we use the four pairs of Ethernet routes, and then through the self definition of PoE communication, re-design the PSE and the PD board, which can overcome the limitation of IEEE802.3af /at specification from 30 watt to 90 watt. The power supply on the Ethernet network is changed from two pairs to four pairs
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Che-MingLee and 李哲銘. "An Interactive Digital Signage System with Smart Mobile Devices." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/28ze4j.

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Liu, Hsin-Tin, and 劉信廷. "Digital Signage Applications for Museum Exhibition Management —Experiential Marketing Perspective." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/60774468966521424737.

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碩士<br>國立臺灣大學<br>商學研究所<br>98<br>Recently, the declining of flat panel prices has created a potential market for digital signage applications. Many businesses have started to adopt the digital application in their own business operations such as MRT stations, airport terminal, department stores and museums. For example, many museums in Taiwan have used digital signage to assist people in viewing and explaining the exhibits deatils. Such hoslistic and dynamic exhibiting displays have made them appealing to visitors due to the information richness of digital signage supplied. The concept of
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Branco, Pedro Miguel Pereira Tomé. "Digital signage : aplicação baseada em eventos usando API Google Calendar." Master's thesis, 2011. http://hdl.handle.net/1822/28357.

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Dissertação de mestrado em Engenharia de Informática<br>O uso de painéis de digital signage ou displays (ou, em português, painéis digitais) está cada vez mais a ser implementado nos locais públicos e semipúblicos, uma vez que é uma forma actual de apresentar, de um modo dinâmico, informação, publicidade e conteúdos de entretenimento. Desta forma, as pessoas expostas a esta tecnologia passam a ter um acesso mais rápido e actualizado à informação sobre tudo o que as rodeia. Os ecrãs dos displays têm evoluído no sentido da melhoria da sua qualidade. Além disso, a descida dos preços torna esta
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CHEN, CHI-KUANG, and 陳啟光. "Facilitate the Publication in Digital Signage by Blog Operational Mode." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/55840636413201996503.

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碩士<br>華梵大學<br>工業設計學系碩士班<br>105<br>As far as author observed from the industry of domestic Digital Signage; most solution providers are binding operational application into their own hardware. By adding sophisticated, fancy functions such as face recognition, big data analysis, remote control to keep the product price stay high. As the result, it built up a barricade for the small business to access. The needs of small business are simply the nature of a digital signage; to be able to split a screen into multiple blocks for different contents; including photo carousel, video play, text messagin
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