Relevant bibliographies by topics / Digital social media communication strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Digital social media communication strategy'

Author: Grafiati
Published: 4 May 2022
Last updated: 18 July 2025

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Journal articles on the topic "Digital social media communication strategy"

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E Rizky Wulandari. "DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 4, no. 1 (2021): 61–74. http://dx.doi.org/10.38073/wasilatuna.v4i1.555.

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 This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses
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Loureiro, Marlene. "Communication agencies and social media as a communication strategy – Portuguese case study." European Conference on Social Media 10, no. 1 (2023): 125–33. http://dx.doi.org/10.34190/ecsm.10.1.1104.

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The topic "communication agencies and social media as a communication strategy" arose from the need to understand how digital platforms, namely social media, are used as a communication strategy in the business world. Nowadays, organisations are increasingly aware of the importance of digital platforms and social media in the communication of their products and services, as well as their brand image. The online communication of an organisation has to be coordinated, the different channels and tools have to be in harmony and the message and image have to articulate with each other. Thus, the re
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Diniati, Anisa, Klara Tania Setyawan, and Martha Tri Lestari. "Instagram Social Media as Peruri's Public Relations Strategy in Communicating with the Public." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 8, no. 1 (2023): 250–64. http://dx.doi.org/10.25008/jkiski.v8i1.743.

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Social media provides almost unlimited connection opportunities. Organizational public relations place social media as a platform for carrying out public communication and strategic communication. Determining how to approach and forge relationship between the institution and the community is a strategic communication that the organization needs to put forward. Perum Peruri as the Money Printing Public Company of the Republic of Indonesia manages Instagram social media as part of the effort to communicate with the public. This study aims to see and describe how is Peruri's public relations stra
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Duttowibowo, Satrio Dhandy. "STRATEGI PROMOSI DIGITAL LIQUID CRACKZ." Commercium 7, no. 2 (2023): 79–86. http://dx.doi.org/10.26740/tc.v7i2.56115.

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This research aims to find out how the liquid crackz digital promotion strategy is. This research is a qualitative descriptive research with a case study method. The paradigm used is the constructivism paradigm in which social processes are obtained through actions and interactions created by individuals continuously so as to produce a reality that is owned and experinced individually. Data collection was obtained through observation an in-depth interviews. The results of this study indicate that the promotion strategy used by liquid crackz is by utilizing marketing communications with the con
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Ikhsano, Andre, Denise Ferinda Sutanto, and Yolanda Stellarosa. "Communication Strategy of the Ministry of Communication and Information Technology in Preventing the Spread of Hoax on Social Media." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 8, no. 1 (2023): 208–16. http://dx.doi.org/10.25008/jkiski.v8i1.750.

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Social media offers various interesting features with their respective advantages, such as a medium for communicating, making transactions, building communities, learning, and running a business. These features can be accessed anywhere and anytime, with only an electronic device and an internet connection. However, with these various advantages and conveniences, not a few people abuse social media by spreading fake news or hoaxes. One of the government institutions in Indonesia that has duties and functions in stopping, monitoring, and preventing the spread of hoaxes is the Ministry of Communi
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Siregar, Achmad Zulfikar, and Fajar Maulana. "Digital Marketing Strategy And Social Media For Culinary Business." MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi 1, no. 01 (2022): 32–36. https://doi.org/10.58471/mar-ekonomi.v1i01.229.

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Social media users are currently an opportunity for Micro, Small and Medium Enterprises (MSMEs) to market their products, which is known as the previous digital marketing strategy, replacing traditional marketing strategies. The new digital marketing strategy was applied to the Pala Nusantara Small and Medium Enterprises, which previously only did marketing by offering products to stores. Assessment of effectiveness in digital marketing uses the theory of Marketing Communication Integration as a communication tool in conveying information to consumers. sales time by business owners can be done
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Sumarah, Darmadi Joko, Pawito Pawito, and Albert Muhammad Isrun Naini. "Communication Strategy of KPPBC TMP B Balikpapan In Instagram Account : @pojok.inspirasi.bpn Personification As A Strategy “Remaja Hobi Ngopi”." International Journal of Science and Applied Science: Conference Series 6, no. 1 (2022): 42. https://doi.org/10.20961/ijsascs.v6i1.69934.

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The low level of media literacy in Indonesian society, especially in the sphere of social media, coupled with the emergence of a pessimistic view of the Government’s public communication, demands changes to the Government’s social media accounts. KPPBC TMP B Balikpapan, the representative of the Government, found the same condition and tried to find the answer. This study aims to explain digital communication policies carried out in social media. In-depth interviews were conducted with key informants to reveal insights into the communication phenomenon under study. The result of this study sta
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Indrayani, Heni, Swita Amalia Hapsari, Hanif Wahyu Cahyaningtyas, and Rifqi Hindami. "ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL." DIALEKTIKA 6, no. 2 (2019): 118–34. http://dx.doi.org/10.32816/dialektika.v6i2.1261.

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 Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March
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Torres Silva, Tarcisio. "Body Image as Strategy for Engagement in Social Media." Culture Unbound 7, no. 2 (2015): 331–55. http://dx.doi.org/10.3384/cu.2000.1525.1572331.

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Worldwide, the use of digital communication networks has been a key strategy in activist events involving demonstrations. Its use was evident in the media’s repeated publication of pictures taken on demonstrators’ mobile phones during actions that have overthrown heads of state during the Arab Spring in 2011. In countries such as Tunisia, Egypt, and Libya, social network websites and mobile communication devices (phones and notebooks) were used widely for organizing participants and for recording events. This work intends to analyze not only how communication technologies have contributed to t
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Khenresta, Tsanaa, Yonaz Salasa, and Rani Chandra Oktaviani. "Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19." Emerging Markets : Business and Management Studies Journal 9, no. 1 (2021): 65–72. http://dx.doi.org/10.33555/embm.v9i1.191.

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This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization tr
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Dissertations / Theses on the topic "Digital social media communication strategy"

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Wang, Jenny. "How do we look on Instagram? : A communication strategy for Swedish branding agencies." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-55381.

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Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. Newly started branding agencies often have a limited budget for marketing, but the need to increase brand awareness is high. In this situation, social media will be a good solution, because it is easy to use, cost effective and has a great range of reach to the desired target group. Instagram is a photo-sharing based app where the communication is
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Firmannamal, Akhmad. "The engagement of social media and traditional news media in Joko Widodo’s communication strategy for the 2019 Indonesian presidential election." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/225929/1/Akhmad_Firmannamal_Thesis.pdf.

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This research explored the nature of political campaigning in the digital era through a case study of the 2019 Indonesian presidential election campaign. The project studied how the incumbent President attempted to set the discussion agenda through his engagements with both Facebook and traditional news media, and the implications of the dynamics of this campaigning strategy for Indonesian democracy. The research showed that the President could use Facebook’s technological features and audience reach to influence public discussion and traditional news media agendas. It also found that journali
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Stange, Jessica, and Agnes Melin. "Retoriken - ett verktyg för att uppnå legitimitet : En fallstudie om hur UNHCR arbetar med sin externa kommunikation på sociala medier för att skapa samt upprätthålla sin legitimitet." Thesis, Uppsala universitet, Medier och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376596.

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Legitimacy is something all organizations aims for and much research has been done on gaining legitimacy among profit-making companies, but much less research has been done on nonprofit organizations and their legitimacy. Therefore this study will address this gap between charity organizations, which are nonprofit companies, and their legitimacy. The purpose of this study is to find the rhetorical strategies that ‘Sverige för UNHCR’ applies when communicating via Instagram to gain or maintain legitimacy. This essay's two research questions are; Firstly, what rhetorical strategies does ‘Sverige
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Wiklund, Elvira. "Improving a company's social media strategy : A study based on a competitive analysis." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-211501.

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This study started off during the spring of 2017 and had the goal of with the aid of a competitive analysis create a new social media strategy for the company Spree. During the last years, digitalization has grown increasingly and has become more integrated in our society. Together with the digitalization, the use of social medias has increased, both for personal use and for business use. For companies, the use of social medias is still relatively new, so a designed and developed social media strategy can be crucial for a company to reach out in the right way and to the right target group. Thi
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Ribeiro, Maria Eugênia. "ESTRATÉGIAS DE COMUNICAÇÃO ORGANIZACIONAL DIGITAL: O ESTUDO DE CASO DA EMBRAPA." Universidade Metodista de São Paulo, 2014. http://tede.metodista.br/jspui/handle/tede/686.

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Made available in DSpace on 2016-08-03T12:29:58Z (GMT). No. of bitstreams: 1 MariaRibeiro2.pdf: 2483816 bytes, checksum: f544ffbb985f4d5f24ef8de71c614d8f (MD5) Previous issue date: 2014-04-09<br>With the advent of internet and its subsequent use as a means of communication, it is necessary to know, through analysis of literature on communication and internet, as well as empirical observation of the digital environment, what opportunities for improvement in processes of organizational communication open from the incorporation of internet usage (media and social networks) communication strateg
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Luttrup, Julia, Maria Boo, and Louise Carlsson. "Syns du finns du? : En studie över användningen av SEO, PPC och sociala medier som strategiska kommunikationsverktyg i svenska företag." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8376.

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Jarkell, Lars, and Moa Ullmark. "Skapa förväntan - Mer än ett PR-trick : Hur företag skapar förväntan innan premiär i en digital kontext för produkter och tjänsters framgång." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29767.

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Syfte: Syftet med detta arbete är att öka förståelsen för hur företag arbetar med strategi och taktik för att skapa förväntan på marknader innan en produkts premiär. Hur det går till när förväntan skapas innan produktpremiär, utan att det slår över och får negativa konsekvenser för produkten eller tjänsten, är ett område som kan anses vara outforskat. Området är en viktig källa till framgång eller fall för marknadsföring och lansering av nya produkter, vilket gör det relevant och intressant, både teoretiskt och praktiskt. Metod: I denna studie har vi använt oss av en kvalitativ forskningsmetod
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Machado, Jones. "Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais." Universidade Federal de Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/3436.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this study has as theme the strategies of crisis comunication and it delimits to analyze the contracts of comunication established by an organization, by an political institution and by an mean of communication, tensing the choices of each one to deal with the same event in a scenery of mediatic hyper visibility. We elec
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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths
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Santos, Tânia Belo Rodrigues. "A comunicação estratégica digital no contexto de uma associação sem fins lucrativos - A Vida Ama-me." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/14282.

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Dissertação de Mestrado em Comunicação Social vertente de Comunicação Estratégica<br>Neste Trabalho de Projeto pretende-se analisar como a comunicação estratégica digital pode contribuir para o cumprimento dos objetivos de comunicação no contexto de uma organização sem fins lucrativos. Assim sendo, foi desenvolvido e implementado um Plano de Comunicação Digital que visava contribuir para os objetivos e a missão da A Vida Ama-me, uma Associação sem Fins Lucrativos de Desenvolvimento Pessoal e Social. Para este efeito, recorreu-se ao estudo de caso, usando técnicas de recolha de dados, tais como
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Books on the topic "Digital social media communication strategy"

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Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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Kavoori, Anandam P. Digital media criticism. P. Lang, 2010.

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Kavoori, Anandam P. Digital media criticism. Peter Lang, 2010.

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Paul, Messaris, and Humphreys Lee, eds. Digital media: Transformations in human communication. Peter Lang, 2006.

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Weber, Larry. Everywhere: Comprehensive digital business strategy for the social media era. Wiley, 2011.

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1951-, Carnes Meg, ed. Why social media matters: School communication in the digital age. Solution Tree Press, 2012.

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Hachten, William A. The world news prism: Challenges of digital communication. 8th ed. Wiley-Blackwell, 2011.

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Norie, Neumark, Gibson Ross 1956-, and Van Leeuwen Theo 1947-, eds. Voice: Vocal aesthetics in digital arts and media. MIT Press, 2010.

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Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan Limited, 2014.

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Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan, 2016.

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Book chapters on the topic "Digital social media communication strategy"

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Barroso, Paulo M. "Digital Communication Strategy and Strategic Communication in (Inter)Action: The Portuguese and the Social Media." In Organizational Communication in the Digital Era. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58307-0_6.

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Martinez-Duran, Andrea, Jhony Garcia-Tirado, Victor Villamizar, and Viviana Alejandra Álvarez. "Strategy Based on Agile Methodology to Improve Communication on Digital Platforms (Social Networks) of Higher Education Institutions." In Social Computing and Social Media. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35927-9_7.

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Gárgoles, Paula, and Gabriela Ambás. "The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_1.

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AbstractThe French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by sadomasochism-inspired teddy bears/handbags and received immediate backlash from the public, who accused the brand of sexualizing children and promoting pedophilia. The outrage went viral on social media - mainly on Tiktok - with the hashtags #burnbalenciaga and #cancelbalenciaga, which have accumulated more than 300 million views. Balenciaga suffered an incalculable damage on its reputation, having two flagship stores vandalized and a viral online boycott. This investigation follows the case study methodology, by analyzing the timeline of events, the brand’s statements and response, the viral effect of the boycott on social media and the ultimate affectations that the brand underwent due to the crisis. The conclusions reveal that on one hand there are some social anethical boundaries that not even well-positioned and beloved brands can afford to cross, and that slow, unclear and unaccountable answers compose a terrible strategy of crisis management, and on the other hand, the power of consumers on social media has gained enough strength to damage brands like Balenciaga.
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Paschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers. CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.

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Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.
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Liu, Xinrui, Keni Duan, and Jiawen Yang. "Exploration of Digital Dunhuang Communication Strategy Based on DIMT Model--Taking Dunhuang Flying as an Example." In Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-178-4_38.

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Paglieri, Fabio. "Pandemic Communication Without Argumentative Strategy in the Digital Age: A Cautionary Tale and a Call to Arms." In The Pandemic of Argumentation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-91017-4_8.

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AbstractThe Covid-19 pandemic has offered some notable examples of how public communication may backfire, in spite of the best intentions of the actors involved, and what role poor argumentative design plays in such failures, in the context of the current digital media ecology. In this chapter, I offer some preliminary considerations on the ongoing struggle to make sense of the new communication technologies in our media reality, analyze a concrete example of argumentative failure in anti-Covid vaccine communication in the European Union, and leverage this case study to issue a call to arms to argumentation scholars: argumentative competence is sorely needed for an effective response to the pandemic, yet argumentation theory will need to join forces with other areas of expertise to realize its societal impact. When it comes to arguments, self-isolation is not a viable strategy to fight Covid-19.
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Surokim, Bani Eka Dartiningsih, and Luthfi Awwalia. "The Initiation of Madura’s Content Creator, Digital Community, and Citizen Media Development as the Strengthened Strategy of Marketing Communication in the Madura Region within the Digital Communication Era." In Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-118-0_105.

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Suneja, Nandita, and Kaushik Bose. "Communicating COVID: Learnings and Way Forward." In Health Dimensions of COVID-19 in India and Beyond. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7385-6_16.

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AbstractThe authors underscore the importance of five key components of a successful pandemic communication strategy—trust, timeliness, transparency, public, and planning. The rapid dissemination of information in social media and other digital platforms has led to an overabundance of information about COVID-19 and much of it is false. This has been termed by the World Health Organization (WHO) as an ‘infodemic’. Misinformation and disinformation about the origins of the pandemic, how it spread, and how it can be contained, have impacted efforts to save lives. However, several international and national organizations have successfully countered these messages by using low-tech and high-tech technologies to build trust and encourage compliance with public health measures.Drawing on past experiences with previous pandemics, the authors discuss how communication strategies have been refined over time. Examples are provided of the impact of misinformation and dissemination on the pandemic in different countries. The experiences of countries around the world and the Indian experience are analyzed. Based on learnings with various communication approaches, the authors make recommendations for future crises: trust the science, identify credible spokespersons, consistently relay and leverage technologies, invest in digital literacy, sustain media engagement, and build intersectoral cooperation.
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Seargeant, Philip, and Korina Giaxoglou. "Chapter 5. 🍊🍊🍊: Political influencers as flashpoints for manufactured online aggression." In Pragmatics & Beyond New Series. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/pbns.349.05sea.

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In the context of the literature on practices of social media influencers, little attention has been paid, so far, to the emerging category of political influencers. This chapter examines the social media feed of a political influencer as a site of antagonistic political debate generating audience outrage. Drawing on digital ethnography and digital discourse analysis, we focus on a media event centring around a tweet posted by the British journalist Ash Sarkar on the date upon which three people were killed in a terrorist incident in a park in Reading, UK. The tweet unleashed a storm of abuse targeted at Sarkar from people erroneously relating its content to the killings. Our analysis reconstructs how this post and reactions to it created lines of dis/alignment around broad antagonistic and reactionary online discourses as a strategy of weaponizing and communicating outrage against this type of political influencer.
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Khalili-Mahani, Najmeh, Kim Sawchuk, Sasha Elbaz, Shannon Hebblethwaite, and Janis Timm-Bottos. "A Social-Media Study of the Older Adults Coping with the COVID-19 Stress by Information and Communication Technologies." In Human Aspects of IT for the Aged Population. Design, Interaction and Technology Acceptance. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05581-2_26.

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AbstractIn this paper, we convey the results of our digital fieldwork within the current mediascape (English) by examining online reactions to an important source of cultural influence: the news media's depiction of older adult's stress, the proposals offered to older adults to assist them in coping with the stress of living in the COVID-19 pandemic, and finally, the responses of online commentators to these proposals. A quasi-automated social network analysis of 3390 valid comments in seven major international news outlets (Jan-June 2020), revealed how older adults were generally resourceful and able to cope with COVID-19 stress. For many in this technology-using sample, information and communication technologies (ICTs) were important for staying informed, busy, and connected, but they were not the primary resources for coping. Although teleconferencing tools were praised for facilitating new forms of intergenerational connection during the lockdowns, they were considered temporary and inadequate substitutes for connection to family. Importantly, older adults objected to uncritical and patronizing assumptions about their ability to deal with stress, and to the promotion of ICTs as the most important coping strategy. Our findings underline the necessity of a critical and media-ecological approach to studying the affordances of new ICTs for older adults, which considers changing needs and contextual preferences of aging populations in adoption of de-stressing technologies.
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Conference papers on the topic "Digital social media communication strategy"

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Ravula, Deepak. "Maximizing Privacy on Social Media through the Safer Tweets Strategy." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10724640.

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Kuzmina, Anna M., and Nikita S. Khlebnikov. "Visual Inclusive Communication of Socially-Oriented Nonprofit Organizations on Social Media." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971315.

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Artamonov, Denis S., and Vladimir A. Syusyukin. "Digital Tools for Mythologizing the Past: Social Media and Neural Networks." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971334.

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Chrysafis, Theodoros, Michael Dossis, Georgia Gioltzidou, Fotini Gioltzidou, Dimitrios Amanatidis, and Ifigeneia Mylona. "Navigating the Digital Landscape: Cybersecurity and Social Media Communication in Greece." In 2024 9th South-East Europe Design Automation, Computer Engineering, Computer Networks and Social Media Conference (SEEDA-CECNSM). IEEE, 2024. http://dx.doi.org/10.1109/seeda-cecnsm63478.2024.00047.

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Rocheva, Yana S., Artem L. Shavonin, and Marina V. Shutova. "Digital Media Communication Strategy on the Rights of Persons with Disability in Russia." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971299.

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Cheredniakova, Anna, Lidiya Lobodenko, Julia Astashova, Evgeniy Zagoskin, and Elena Tezina. "The Eye-Tracking Analysis of Framing Effects in the Regional Environmental Agenda through Mass Media and Social Media Communication Strategies." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971309.

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Liu, Jingjing. "Automatic Classification of Social Digital Media Images Using Convolutional Neural Networks." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10968371.

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Bykov, Ilya A. "Media Strategy of Political Identity Building in the Digital Society: The Case of Euronews." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971290.

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Dewanthi, Desyra Sukma, Nadila Athallah Praga, and Gelard Godwin. "Cafe Visitation in the Digital Age: The Role of Social Media Reviews." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701207.

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Pinatih, I. Gusti Ayu Agung Dewi Sucitawathi, Ni Putu Bayu Widhi Antari, Kacung Marijan, and Gopal Sakarkar. "Artificial Intelligence and Digital Media Industry Through Social Media Based on OpenAI Technology in the Indonesian Presidential Election 2024." In 2024 10th International Conference on Smart Computing and Communication (ICSCC). IEEE, 2024. http://dx.doi.org/10.1109/icscc62041.2024.10690662.

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Reports on the topic "Digital social media communication strategy"

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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of socia
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Volkmer, Ingrid. Social media and COVID-19: A global study of digital crisis interaction among Gen Z and millennials. University of Melbourne, 2021. http://dx.doi.org/10.46580/124367.

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The COVID-19 pandemic is revealing that global big tech platforms and social media are core sites for continuous engagement with crisis content for young citizens. This study included twenty-four countries from all continents at the time of the heightened COVID-19 crisis, and our survey targeted 18-40 year olds, Millennials and Gen Zs – overall n = 23,483 respondents. Outcomes show that for young citizens across continents, crisis communication is not just about press briefings. Instead, crisis communication is continuous interaction and engagement across their multiple source environments. Yo
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Demchenko, Dmytro. DEMASSIFICATION OF SOCIAL PROCESSES IN THE CONTEXT OF DIGITAL COMMUNICATION (TO THE PROBLEM OF THE DICHOTOMY OF “ELITE-MASS” AS A POLITICAL COMMUNICATION PARADOX). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12171.

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The article aims to analyze a complicated process of the society’s main components – elite, mass communication, and masses – in their interaction and interdependence from the historical perspective. Due to industrialization and modernization of the life quality, the social life changes radically, and the essence of every component of the society changes as well. The elite loses its dynastic character. The media stop to play the role of a mediator taking on the obligations of a collective agitator and propagandist, and the mass stops to be cloth for wiping shoes. It starts to form a mass audien
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Siar, Sheila, and Pauline Joy Lorenzo. Crisis and Risk Communication during the COVID-19 Pandemic: Lessons from Local Governments. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/pn2023.01.

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Local government units (LGUs) have played a major role in implementing the government’s pandemic response since 2020. An important component of the pandemic response is crisis and risk communication. This Policy Note discusses the experiences of four cities in Metro Manila, namely, Pasay, Manila, Caloocan, and Navotas, in implementing crisis and risk communication at the height of the COVID-19 pandemic. Data were collected through interviews with LGU representatives and augmented by a social media search and content analysis of the four LGUs’ COVID-19-related posts on Facebook. Findings show t
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Tokarieva, Anastasiia V., Nataliia P. Volkova, Inesa V. Harkusha, and Vladimir N. Soloviev. Educational digital games: models and implementation. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3242.

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Nowadays, social media, ICT, mobile technologies and applications are increasingly used as tools for communication, interaction, building up social skills and unique learning environments. One of the latest trends observed in education is an attempt to streamline the learning process by applying educational digital games. Despite numerous research data, that confirms the positive effects of digital games, their integration into formal educational contexts is still relatively low. The purpose of this article is to analyze, discuss and conclude what is necessary to start using games as an instru
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Mariač, Deividas, Naomi Manuela Ngabo Noumen, Abdullah Al Monsur, et al. Impactful Nature of Social Media on The Movement of Democracy in Vilnius of Lithuania: A Potential Merit and A Looming Threat to Democracy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.7.

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This study examines how digital media communication impacts the democratic political movement in Vilnius by conducting an in-depth analysis of digital platforms and the perspectives of Vilnius residents. It aims to consider both sides of the issue to ensure a balanced and equitable approach. By using 140 valid responses from the online survey with 5 in-depth interviews that we have conducted and collected from the residents of Vilnius, we can examine the impactful relationship between the phenomena of social network and democracy in Vilnius. From the results, it shows that their relationship i
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Oblak Črnič, Tanja, and Katja Koren Ošljak. Digital Strategies of Political Parties in the 2024 European Elections: The Case of Slovenia. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0083.

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This report offers a systematic analysis of Slovenian political parties in online campaigning during the 2024 EP elections. It draws on a dataset of political parties and their online representations, selected from official party websites and dominant social media platforms, such as Facebook, Instagram and TikTok, in May 2024. The results show that Slovenian parties’ communication during the 2024 EP campaign was quite self-referential, accompanied by images of the candidates, indicating a high degree of personalization of politics. Moreover, the results show the “non-European orientation” of t
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Ramos Ostios, María José. Relaciones Públicas. 2.0: El uso de los Medios Sociales en la estrategia de comunicación online demarcas ciudad españolas.- Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities. Revista Internacional de Relaciones Públicas, 2012. http://dx.doi.org/10.5783/rirp-3-2012-04-71-90.

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Donaghey, S., S. Berman, and N. Seja. More Than A War: Remembering 1914-1918. Unitec ePress, 2016. http://dx.doi.org/10.34074/emed.035.

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More Than a War: Remembering 1914-1918 presents a creative juxtaposition of digital platforms—a combination of audio, video, archival images, soundscapes, and social media, among others—to tell the stories from 1914–1918 a century later. Led by Sara Donaghey, Sue Berman and Nina Seja, the transmedia project brings together staff and students from Unitec Institute of Technology’s Department of Communication Studies and Auckland Libraries to provide a unique oral contribution to recording the history of Aotearoa New Zealand in The First World War.
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Ortiz, Veronica, Joaquin Tintore, and Nicole Köstner. EuroSea Guide of communication and dissemination activities for enhanced visibility of innovation in ocean observing and forecasting for a sustainable ocean. EuroSea, 2023. http://dx.doi.org/10.3289/eurosea_d8.10.

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The purpose of this report is to provide a compilation of the communication and dissemination activities in EuroSea. It also proposes, as a guide, some guidelines and considerations to be included in the Communication and Dissemination Strategy in European projects. Dissemination and communication activities are essential for the success of the European Union’s Horizon 2020 research and innovation Programme, and the EuroSea project is no exception. The project has focused on improving ocean observing and forecasting for a sustainable ocean, and effective communication has been a crucial elemen
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