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Journal articles on the topic 'Digital Streaming'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Connolly, Marie. "Drott, Eric. Streaming Music, Streaming Capital." Journal of Economic Literature 63, no. 1 (2025): 315–16. https://doi.org/10.1257/jel.63.1.306.r5.

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Marie Connolly of Universite du Quebec a Montreal reviews “Streaming Music, Streaming Capital” by Eric Drott. The Econlit abstract of this book begins: “Explores how the change in recorded music's commercial circulation from digital downloads to cloud-based streaming has transformed the conventions, practices, and discourses that shape both music and streaming, detailing how the ascendancy of digital platforms represents a response to the crises that have afflicted the capitalist world system since the 1970s and have intensified since the financial crisis of 2008.”

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Maghfirah, Aisyah Milsya, and Syukri Syukri. "Preferensi Kaum Milenial Terhadap Aplikasi Digital Streaming (Studi Pada Followers Media Sosial Twitter @Drakorfess_)." Jurnal Komunikasi dan Organisasi (J-KO) 6, no. 1 (2024): 23–30. https://doi.org/10.26618/jko.v6i1.15875.

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Subscription video-on-demand (SVOD) adalah layanan streaming video yang menawarkan cara menonton yang interaktif dan menggunakan algoritma untuk menyajikan katalog konten seperti film, serial dan dokumenter. Penelitian ini bertujuan untuk mengetahui bagaimana preferensi followers media sosial twitter @drakorfess_ sebagai kaum milenial selama menggunakan aplikasi digital streaming yang mendorong mereka untuk terus. Jenis penelitian ini adalah penelitian kualitatif dengan tipe penelitian deskriptif. Teknik pengumpulan data melalui wawancara dan dokumentasi dengan jumlah informan 5 orang. Hasil p

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Paucara España, Cristian. "Desigualdades digitales en plataformas de streaming." Revista UMBRALES 40, no. 40 (2023): 191–217. http://dx.doi.org/10.53287/mmcw3837po24x.

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El presente trabajo reúne dos ámbitos de estudio, las desigualdades digitales y la economía de plataformas. En ese sentido, el objetivo planteado es analizar las desigualdades que existen en las plataformas digitales de transmisiones en directo o plataformas de streaming. Para lograr este objetivo, primero se analizan las desigualdades digitales entre países, las desigualdades digitales entre sujetos, la economía de plataformas y las plataformas de streaming. Luego se procede a analizar información estadística, hechos y relatos que permiten comprender las formas de expresión y reproducción de

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Herlina, Herlina, Teguh Hidayatul Rachmad, and Yohanes Probo Dwi Sasongko. "Digital Business Communication using TikTok Live Streaming." Journal of Indonesian Economic Research 2, no. 1 (2024): 19–29. https://doi.org/10.61105/jier.v2i1.83.

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TikTok live streaming allows broadcasters to share content in real time and interact with viewers through comments, emoticons, and other features. This research is a qualitative research using phenomenological techniques, where researchers analyze data scattered on the Internet and interviews with sources who have direct experience with TikTok live streaming. This research aims to find out the phenomenon of digital business communication using the TikTok live streaming platform. The results of the study concluded that 1) digital business communication using TikTok live streaming is an effectiv

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Pramesti, Winda. "Media Streaming Digital, Alternatife Ruang Tayang Film." IKONIK : Jurnal Seni dan Desain 5, no. 1 (2023): 52. http://dx.doi.org/10.51804/ijsd.v5i1.2060.

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Media streaming digital merupakan inovasi teknologi penayangan karya audio visual. Sebagai sebuah inovasi, media streaming digital yang mulai populer ketika pendemi covid-19 memberikan alternatif ruang putar dan media distribusi baru bagi ekosistem film. Keberadaanya juga dianggap sebagai budaya baru yang diadaptasi bagi penikmat film, meskipun sebagai sebuah budaya baru ada pro dan kontra yang muncul di kalangan penonton dan pembuat film. Penelitian ini membahas bagaimana manfaat positif dari munculnya media streaming digital sehingga inovasi baru ini bisa lebih diterima dan dimanfaatkan deng

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Ajie Pratama, Yogie. "Enhancing Digital Video Streaming Through Blockchain and Smart Contracts." bit-Tech 7, no. 3 (2025): 1090–97. https://doi.org/10.32877/bt.v7i3.2348.

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The rapid advancement of digital technologies has catalyzed significant growth in video-on-demand (VOD) services, which now dominate the content distribution landscape. However, conventional digital streaming platforms still rely heavily on third-party intermediaries for copyright registration and payment processing, often leading to elevated transaction costs, data privacy concerns, and revenue fragmentation for content creators. This paper proposes a blockchain-based digital video streaming architecture that leverages Smart Contracts and Decentralized Applications (DApps) to streamline the c

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Daly, Dermot. "Live Digital." Scene 10, no. 1 (2022): 7–27. http://dx.doi.org/10.1386/scene_00044_1.

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There can be little disagreement that the pandemic disproportionately affected the arts. Whilst it removed livelihoods and purpose for many overnight, it afforded the performance industry a pause in which many thought about what and who the industry was for. The rise of streaming and online cultural activity – necessitated by governmental indicatives and changing social responsibilities – created a new type of audience and, it is argued here, the beginnings and conditions for a new genre and/or way of making work. This article argues that the ‘liveness’ of performance art is key to the essence

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Xianxu, Wang, Shazleen Mohamed, Wardatul Hayat Adnan, Nagib Bin Padil, and Ge Guanghe. "Bridging Education and Enterprise: The Impact of Live Streaming Training on China's Digital Workforce." Malaysian Journal of Social Sciences and Humanities (MJSSH) 9, no. 7 (2024): e002915. http://dx.doi.org/10.47405/mjssh.v9i7.2915.

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In the context of China's highly developed digital economy, there is significant attention on the training of talents related to e-commerce live streaming and short video production. This study explores the role and status of live streaming training institutions within China’s digital economy and education market. It examines the impact of training in live streaming and short video technologies on job seekers and digital entrepreneurs, as well as the effects on e-commerce platforms. Data was collected through semi-structured interviews with managers, course advisors, and live streaming course

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Adiba, Faela, Aviliani Aviliani, and Chicilia Nova Yatna. "Faktor yang mempengaruhi keputusan penggunaan media streaming digital dimasa pandemi." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 6, no. 1 (2022): 79–89. http://dx.doi.org/10.31842/jurnalinobis.v6i1.259.

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Terjadinya pandemi covid-19 mengubah perilaku konsumen salah satunya cara konsumen mencari hiburan yang lebih memilih untuk menggunakan media hiburan streaming agar lebih aman dari sisi kesehatan. Adanya perubahan pola perilaku tersebut menjadi suatu hal yang menarik untuk diteliti agar dapat membuat bisnis serupa bertahan dan terus diminati masyarakat. Oleh karena itu dirumuskan tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, pemasaran digital, dan harga terhadap keputusan penggunaan media streaming digital Netflix. Desain penelitian yang digunakan yaitu penelitian

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Faradiss, Wardah, and Sukamto Sukamto. "Pengaruh Strategi Digital Marketing Terhadap Peningkatan Penjualan Produk di E-Commerce." Jurnal Pengabdian Masyarakat Bangsa 2, no. 11 (2025): 5055–62. https://doi.org/10.59837/jpmba.v2i11.1921.

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Kegiatan ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur live streaming TikTok. Studi kasus ini dilakukan pada Toko Variasi Sandal, yang memanfaatkan live streaming sebagai salah satu strategi pemasaran digital. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei yang melibatkan sejumlah responden, yaitu konsumen yang berpartisipasi dalam sesi live streaming toko tersebut. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan teknik regresi linier unt

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Valencia, Michelle, and Kartika Imasari Tjiptodjojo. "Pengaruh Digital Marketing dan Live Streaming terhadap Keputusan Pembelian." JIIP - Jurnal Ilmiah Ilmu Pendidikan 8, no. 7 (2025): 7003–8. https://doi.org/10.54371/jiip.v8i7.8321.

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Penelitian ini bertujuan untuk mengetahui pengaruh antara digital marketing dan live streaming terhadap keputusan pembelian konsumen di platform TikTok. Penlitian ini bersifat adalah kuantitatif dengan metode survei menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel dalam penelitian ini adalah sebanyak 96 responden dengan kriteria pernah menyaksikan live streaming dan melakukan pembelian melalui TikTok. Data yang telah terkumpul kemudian dianalisis melalui uji regresi sederhana dengan hasil bahwa digital marketing dan live streaming berpengaruh terhadap keputusan pembelian. Temua

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Lewis, Ryan Hardesty, and Alex Conway. "Streaming the Future of Sustainability." ACM SIGEnergy Energy Informatics Review 4, no. 5 (2024): 166–71. https://doi.org/10.1145/3727200.3727225.

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The rapid growth of digital video traffic presents both challenges and opportunities for sustainable content delivery. We argue that the shift towards on-demand streaming, exemplified by services like Netflix, provides a path to significantly reduce the carbon footprint and e-waste associated with traditional computing paradigms. By eliminating the need for local operating systems, enabling more efficient edge devices, and leveraging renewable-powered cloud infrastructure, streaming on-demand hardware and content can drive down energy use and embodied emissions. We analyze the key factors behi

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Harmawan, Wisnu Agus, Syafrizal Helmi Situmorang, and Endang Sulistya Rini. "Fairness of Price and Satisfaction On Loyalty Of Digital Streaming Services Users." Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi 2, no. 2 (2023): 01–07. http://dx.doi.org/10.58477/ebima.v2i2.110.

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The digital streaming industry faces increasing competition, particularly in price competition. The subscription prices of digital streaming platforms vary, making it difficult for companies to maintain price fairness. The fairness of price is a psychological factor that impacts consumer reactions to prices, and it significantly impacts satisfaction and loyalty. This study examines the relationship between price fairness, consumer satisfaction, and loyalty among digital streaming subscribers in Medan City. The sample consisted of 180 respondents, with the data collected using a questionnaire.

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Thibault, Ghislain. "Streaming." Archaeologies of Tele-Visions and -Realities 4, no. 7 (2015): 110. http://dx.doi.org/10.18146/2213-0969.2015.jethc085.

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This paper focuses on the continuities, rather than the ruptures, between digital television and past media forms. It situates the metaphor of “streaming” in contrast to and connection with previous fluid metaphors that have been used to describe different models of media transmission. From the early use of aqueous vocabulary that shaped popular and scientific understandings of electricity transmission to the seminal studies of mass communication concerning the flows of information, images of fluidity have long shaped cultural understandings of the inner logics of media infrastructures. Buildi

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Yuan, Yimeng. "Turn to Streaming Media: Digital Transformation and Innovation of Disney." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 100–105. http://dx.doi.org/10.54254/2754-1169/59/20231080.

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Disney, the venerable Hollywood media group, has been the most severely impacted by the COVID-19 pandemic. The pandemic has forced the company to reevaluate its operations and adapt to the new normal. One of the companys most significant moves in response to this challenge was the launch of Disney+, a streaming platform. The platform has quickly gained 100 million global subscribers and has proven to be a beacon of hope for Disneys business. Disneys restructuring around Disney+ has allowed the company to focus more on expanding its global market and improving its competitive advantage in the s

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Rouw, Randy Frank. "Pelayanan Live Streaming: Peran STFT Jaffray Makassar Untuk Memperlengkapi Mahasiswa di Era Digital." JURNAL LUXNOS 9, no. 2 (2023): 188–209. http://dx.doi.org/10.47304/jl.v9i2.335.

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Abstract: This article discusses the live streaming service at STFT Jaffray Makassar. Live streaming services, specifically at STFT Jaffray Makassar, have a significant impact on the students involved, and the author describes the impact as new knowledge through this article. The author's method in this article is qualitative, with a descriptive approach to interview data collection. The author analyzes the data by displaying it and drawing conclusions from it. The results show that STFT Jaffray equips students through live streaming services in several ways. The first way is for students to t

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Liu, Lin, and Jiaxin Wang. "Research on Chinese-character Image Streaming based on the Digital-Streaming Media Technology." E3S Web of Conferences 236 (2021): 05017. http://dx.doi.org/10.1051/e3sconf/202123605017.

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The survival mode of the font design has been changed to the mode of imaging design by the new-media technology. The Chinese character image could achieve different image effects of fonts including flow, page turning, rotation, and scrolling. Streaming media technology achieve the streaming playing approach to discuss the composition and dynamic effect of Chinese character image streaming. Based on the characteristics of digital-streaming media, particle and fluid technology, and Chinese character image streaming, this paper will analyze and sort out the formation and techniques of Chinese cha

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Acevedo Clavijo, Edwin Jovanny, Sorey Hernández Chacón, and Edison Cardoza Vásquez. "Tecnología streaming para radio digital universitaria." Revista ESAICA 1, no. 1 (2015): 9. http://dx.doi.org/10.15649/24225126.266.

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Basada en la necesidad de utilizar Sistemas de la Información como herramientas claves en las actividades de enseñanza-aprendizaje universitaria, la Universidad Cooperativa de Colombia (UCC) sede Barrancabermeja busca mejorar los procesos, metodologías e instrumentos para conseguir los objetivos de la educación universitaria. Por tal motivo, pone en marcha la propuesta de Radio Digital, teniendo en cuenta su misión de formar profesionales con criterios políticos creativos y solidarios, que sean agentes motivadores de cambio y emprendedores. El presente artículo muestra los avances de un proyec

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Mathur, Poorva. "Netflix Streaming in Indian Digital World." Trinity Journal of Management, IT & Media 9, no. 1 (2018): 28–31. http://dx.doi.org/10.48165/tjmitm.2018.0906.

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Binge watching culture can be much defined with the growing up craze of streaming services such as Netflix and Amazon Prime. As per a study, streaming services have now more subscribers than traditional pay Television services. “Netflix and Chill”; propaganda have more viewers cast nowadays. Netflix is the biggest player of binge watching in the market for streaming shows online. In early days when Netflix just started back in 1997, only licensed content was used to stream but with the due course of time; Netflix came up with its Originals to heat up the binge. Undoubtedly, Netflix is the game

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Herlina, Herlina, and Fuji Rahayu Wilujeng. "Analysis of the Role of Digital Business Communication with Live Streaming Features in Shaping Consumer Attitudes, Interests and Trust." Formosa Journal of Applied Sciences 3, no. 5 (2024): 2395–404. http://dx.doi.org/10.55927/fjas.v3i5.9108.

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Live streaming communication is real-time online communication through comments, emojis and videos. The aim of the research is to determine public perceptions about the role of live streaming digital business communication in shaping consumer attitudes, interests and beliefs. Descriptive quantitative and qualitative phenomenological research methods. The research results concluded that live streaming digital business communication is able to increase consumer attitudes, interest and confidence in shopping online because live streaming has a traditional or face-to-face communication concept, th

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Abdel Muhsen Irsheid Alafeef, Mahmoud. "Exploring the marketing paradigm using customer engagement for loyalty intentions towards digital streaming services." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 12 (2024): 175–88. https://doi.org/10.31305/rrijm.2024.v09.n12.022.

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This paper examines the role of customer engagement dimensions (affective, conscious, cognitive, enthused, and behavioral engagement) on the loyalty towards digital streaming services. The primary data was collected using a pre validated questionnaire on a Likert five-point scale. The data was collected using online survey and a final sample of 416 was included in the study for further analysis. Five hypotheses were formulated related to the dimension of customer engagement, and it was found that affective and conscious forms of engagement did not have any significant impact on the loyalty tow

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Jiang, Xiaohan. "Research on Disney's Streaming Media Industry Behavior under the Digital Transformation." Advances in Economics, Management and Political Sciences 80, no. 1 (2024): 330–36. http://dx.doi.org/10.54254/2754-1169/80/20241904.

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In the era of the digital economy, competition among media and film companies in the streaming media sector has entered a new stage. Following the steady growth of global users, the streaming media market is now trending towards a relatively consolidated monopoly. This paper takes Disney, an American media giant, as a case study to analyze its internal and external motivations for undertaking streaming media reform. It examines Disney's strategic layout in the streaming media industry from an industrial behavior perspective, focusing on organizational behavior and pricing strategies. Additiona

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Justine, Levina. "PENERAPAN STREAMING NATIVE DALAM PERANCANGAN GALERI KREATIF DIGITAL." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 1, no. 2 (2020): 873. http://dx.doi.org/10.24912/stupa.v1i2.4396.

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A function in architecture is accompanied by behavior dominated by technological developments to encourage a change in old typology and form a new typology. Millennial generation were born in the era where technology is created as a media that makes human easier for doing their activity. Technology develops peoples and makes it easier for people to connect with each other, also provide peoples had a privacy space, public space and the world for the individual itself. Wich is human’s nature will show their identity which has been influenced by the dynamics of technology. Streaming-Native is one

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Ristola, Jacqueline. "Going Gonzo: Crunchyroll, Anime Streaming, and Unpaid Digital Labour." Kinephanos 10, no. 1 (2024): 145–74. http://dx.doi.org/10.7202/1113453ar.

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This essay examines how anime streaming platform Crunchyroll leveraged fan labour to become an industry leader in the anime distribution market. Before becoming a global leader in streaming anime, the site was known in the mid-2000s as an anime piracy site, largely functioning on fan labour for uploading its content. This essay combines Marxist political economy, discursive analysis, and fan studies methodologies to analyze how Crunchyroll capitalized on unpaid fan labour to transform itself from a popular piracy site into a legitimate streaming platform.

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McCutcheon, Christopher, and Michael Hitchens. "eSport and the exploitation of digital labour." Journal of Fandom Studies 8, no. 1 (2020): 65–81. http://dx.doi.org/10.1386/jfs_00010_1.

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Our discussion overviews eSports’ connection to labour, work and the digital economy in an effort to situate and make contextual comment on those issues, finding that there is a particular concern in regard to the economic exploitation of fan-based digital labour, and specifically in relation to digital labour and streaming platforms. Our concern emerges from the powerless individuals of many of the aspirational eSports fan participants within the economic structure of the eSports industry and specifically in relation to online streaming platforms and their advertising sales economic activity.

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Abadi, Totok Wahyu, and Oky Ivoniasari. "TikTok Live Streaming as a Digital Marketing Communication Media." Journal of Society and Media 8, no. 2 (2024): 394–423. http://dx.doi.org/10.26740/jsm.v8n2.p394-423.

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This research aims to analyze the digital marketing communication strategies carried out by influencers via TikTok Live Streaming. The basic concept used in this research is the SOSTAC Model of Digital Marketing Theory from PR Smith. This type of qualitative descriptive research uses as many as five informants who own TikTok accounts. Data collection techniques were conducted through in-depth interviews and observations of each informant's TikTok Live Streaming. Data analysis uses the Miles and Huberman interactive model. The research results showed that TikTok Live Streaming was used as a dig

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Kohardinata, Cliff, Luky Patricia Widianingsih, and Alexandre Desousa Guterres. "Pengaruh Video Online-Music Streaming terhadap Literasi Digital di Indonesia." Tonika: Jurnal Penelitian dan Pengkajian Seni 6, no. 1 (2023): 1–11. http://dx.doi.org/10.37368/tonika.v6i1.527.

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Literasi digital menjadi hal yang sangat penting di era teknologi atau era digital saat ini, tetapi literasi digital di Indonesia masih rendah yaitu berada di peringkat 51 dari 63 negara. Untuk membantu meningkatkan literasi digital di Indonesia, maka diperlukan media untuk mendukung penyebaran literasi digital di Indonesia. Pada penelitian ini, media yang diajukan untuk mendukung literasi digital adalah video online-music streaming dan media sosial. Tujuan dari penelitian ini adalah untuk mendapatkan pembuktian secara empiris mengenai pengaruh video online-music streaming dan media sosial ter

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Huda, M. Thoriqul, Nur Maria Setyorini, Yulia Lailatul Fitria Wulandari, et al. "Pelatihan Dakwah Digital Live Streaming Sebagai Upaya Program Paham Digital Pemuda Desa Bulu Kediri." TAAWUN 3, no. 02 (2023): 127–37. http://dx.doi.org/10.37850/taawun.v3i02.498.

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The fact that the development of social media has entered into different facets of life is inevitable. Of course, this can be used well, for example in the dissemination of information or religious proselytizing on social media. Social media digital da'wah training through live streaming is one form of utilizing media as a means of da'wah and an effort to mobilize youth in religious activities and social media publications. This is because Bulu Village is an area where the community is 100% Muslim and has many routine religious activities. In social media digital da'wah training through live s

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Zhu, Xiaodong, and Ruiting Deng. "Inclusive and Sustainable Supply Chain Strategies in Live E-Commerce: The Role of Influencer Marketing and Spillover Effects." Sustainability 16, no. 24 (2024): 10985. https://doi.org/10.3390/su162410985.

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Live e-commerce has proliferated as a new business model in recent years. Live-streaming channel selection strategies and behavioral decisions are critical considerations for retailers to enhance business performance by increasing engagement and profitability. This study introduces the spillover effect between influencer and self-live-streaming channels, offering new theoretical insights into sustainable supply chain management from multichannel retailing, game theory, and spillover effects for channel selection and pricing, optimizing dual-channel tactics for inclusive marketing, and challeng

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Tian, Jiahao. "Research on Live Streaming Marketing Strategy of Book Products Based on the SICAS Model." Advances in Economics, Management and Political Sciences 74, no. 1 (2024): 294–300. http://dx.doi.org/10.54254/2754-1169/74/20241667.

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Short videos and live streaming services have seen exponential growth recently, as evidenced by the "China Internet Development Status Report 2022," impacting consumer behaviors and marketing strategies considerably. Even as digital has seen tremendous success across other cultural industries, book publishing remains behind in adopting these emerging media technologies. This study explores China's emerging realm of book live streaming marketing in light of its digital transformation of the book industry. This research endeavors to address a research gap regarding effective live streaming book

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Faiza, Nur, and Riza Rachman. "PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI." Growth 22, no. 1 (2024): 220. http://dx.doi.org/10.36841/growth-journal.v22i1.4624.

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Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live

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Paulus, Aprianer. "Pengaruh Live Streaming Tiktok Sebagai Aplikasi Komunikasi Digital Dan Dampaknya Pada Purchase Intention (Studi Kasus Brand Senikersku)." Apostolos: Journal of Theology and Christian Education 4, no. 1 (2024): 74–81. http://dx.doi.org/10.52960/a.v4i1.306.

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The digital age brings significant changes with the advent of computer information technology and the internet. Digital media provides easier and faster access to information, allowing direct interaction between individuals and organizations through various platforms, including TikTok live streaming. TikTok has become popular as a digital communication platform that allows brands to interact directly with consumers, including in the context of the Snikersku brand. This study aims to analyze the effect of TikTok live streaming as a digital communication application on consumer purchase intentio

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Nakano, Davi. "Digital music, online outlets and their business models." Brazilian Journal of Operations & Production Management 16, no. 4 (2019): 581–91. http://dx.doi.org/10.14488/bjopm.2019.v16.n4.a4.

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Goal: to describe the current configuration of digital music distribution, and to give an overview of the business practices adopted by digital music outlets. Design/Methodology/Approach: Longitudinal study using descriptive statistics and cluster analysis on two datasets collected in 2011 and 2018. Results: Three clusters were identified in 2011: paid download, music streaming, and video streaming. Data shows that, in 2018, although streaming was the predominant technical mode, many outlets still applied the paid download business model (BM), and that cluster presented the highest

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Ria Nofita Praptiwi, Indra Hastuti, and Taufiq Nur Muftiyanto. "Pengaruh Live Streaming dan Metode Pembayaran Cash On Delivery Terhadap Keputusan Pembelian Pada Tiktok Shop di Indonesia." Journal of Management and Social Sciences 3, no. 3 (2024): 118–26. http://dx.doi.org/10.55606/jimas.v3i3.1441.

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The rapid development of digital technology, especially the internet, has driven the emergence of a new marketing strategy known as digital marketing. One example of digital marketing in Indonesia is TikTok Shop, which offers attractive features such as live streaming, discounts, and cash on delivery payments. The objective of this research is to determine the influence of live streaming, and cash on delivery payment methods, both simultaneously and partially, on purchasing decisions on TikTok Shop in Indonesia. The research methodology employed is quantitative. Purposive sampling was used as

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Mr., Nitin Thakre Prem Kejarkar Himanshu Bangre Umesh Raut Krunal Kalbande. "Collage Campus 360 Degree Virtual Shoot and Streaming." International Journal of Research in Computer & Information Technology (IJRCIT), 9, no. 1 (2023): 1–6. https://doi.org/10.5281/zenodo.10691280.

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In the contemporary era marked by technological progress and digital reliance, the "360 Degree Virtual Shoot & Streaming" initiative emerges as a pioneering venture aimed at transforming the representation and accessibility of educational institutions. This multifaceted approach integrates the immersive qualities of a 360-degree virtual shoot with the dynamic engagement facilitated by live streaming technologies. Anticipated to be the next disruptive innovation, the growth of 360-degree virtual shoot streaming is propelled by factors such as ultra-high network bandwidth (10–60 Mbps f

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MURASE, Kohei, Hiroyuki HAMAKAWA, Hiroshi YAMADA, and Yasuhisa OKUMOTO. "Posture Measurement using Digital Image Streaming System." Proceedings of the JSME annual meeting 2004.7 (2004): 149–50. http://dx.doi.org/10.1299/jsmemecjo.2004.7.0_149.

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Lubis, Faradilla Fakhirah. "Pengaruh Live Streaming Terhadap Keputusan Pembelian Konsumen dan Impulsive Buying Pada Produk Skincare (Penelitian Kasus Pada Penggunaan Platform Tiktok Shop)." Jurnal Sosial Teknologi 5, no. 3 (2025): 767–88. https://doi.org/10.59188/jurnalsostech.v5i3.32046.

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Penelitian ini bertujuan untuk mengeksplorasi dampak Live Streaming terhadap keputusan pembelian konsumen dan perilaku pembelian impulsif terhadap produk skincare melalui platform TikTok Shop. Live Streaming dipandang sebagai strategi pemasaran yang menggabungkan teknologi digital dengan komunikasi langsung untuk memotivasi konsumen dalam melakukan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dan pendekatan survei, penelitian ini melibatkan 62 responden pengguna TikTok Shop. Data yang terkumpul dianalisis melalui uji regresi linier berganda untuk mengungkap k

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Guo, Songliang. "Mechanisms of Consumer Purchase Intent Formation in the Context of Live Streaming E-commerce." Journal of Applied Economics and Policy Studies 1, no. 1 (2023): 37–48. http://dx.doi.org/10.54254/2977-5701/1/2023004.

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This paper investigates the factors influencing purchase intent in the context of live streaming e-commerce and the variations in their impact among consumers with different levels of digital literacy. By constructing a purchase intent model for live streaming e-commerce, we collected 248 valid survey responses through a questionnaire survey. We employed a structural equation modeling approach to verify the influence of five dimensions of perceived value on purchase intent in live streaming e-commerce and the moderating effect of digital literacy. The results indicate that consumers' perceived

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Hadi, Chairul, Dedy Zebua, and Tri Yulistyarani. "Fitur Video on Demand sebagai Program Kampanye Public Relations Aplikasi RCTI+." Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA 14, no. 01 (2022): 1. http://dx.doi.org/10.38041/jikom1.v14i01.230.

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Rcti+ merupakan anak perusahaan yang bergerak dibidang streaming digital yang berada dibawah naungan MNC Group yang berkantor pusat di Mnc Studios Kebon Jeruk, Jakarta Barat. Sebagai bentuk kampanye public relations dan upaya mensosialisasikan Aplikasi Streaming Digital Rcti+ menawarkan Fitur Video On Demand sebagai sarana pemilihan tayangan sesuai peminatan. Penelitian ini dilakukan untuk mencari tahu bagaimana Strategi Kampanye Public Relations Aplikasi Rcti+ Dalam Mensosialisasikan Aplikasi Streaming Digital melalui Fitur Video On Demand. Jenis penelitian yang penulis lakukan adalah deskrip

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Hadi, Chairul, Dedy Zebua, and Tri Yulistyarani. "Fitur Video on Demand sebagai Program Kampanye Public Relations Aplikasi RCTI+." Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA 14, no. 01 (2022): 1. https://doi.org/10.33221/jikom1.v14i01.230.

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Rcti+ merupakan anak perusahaan yang bergerak dibidang streaming digital yang berada dibawah naungan MNC Group yang berkantor pusat di Mnc Studios Kebon Jeruk, Jakarta Barat. Sebagai bentuk kampanye public relations dan upaya mensosialisasikan Aplikasi Streaming Digital Rcti+ menawarkan Fitur Video On Demand sebagai sarana pemilihan tayangan sesuai peminatan. Penelitian ini dilakukan untuk mencari tahu bagaimana Strategi Kampanye Public Relations Aplikasi Rcti+ Dalam Mensosialisasikan Aplikasi Streaming Digital melalui Fitur Video On Demand. Jenis penelitian yang penulis lakukan adalah deskrip

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Darmawan, Deni, Edi Suryadi, and Dinn Wahyudin. "Smart Digital for Mobile Communication Through TVUPI Streaming for Higher Education." International Journal of Interactive Mobile Technologies (iJIM) 13, no. 05 (2019): 30. http://dx.doi.org/10.3991/ijim.v13i05.10286.

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This study focuses on smart digital for mobile communication through television streaming. It makes use of the television station located in Universitas Pendidikan Indonesia (UPI) which requires further development. In 2017, research was carried out to develop web streaming and Mobile Audience through Smart Digital Mobile. However, this study uses a research and development approach comprising of 10 main steps some of which are broadcast programs needed in education and local wisdom. The UPI TV Station gained then complete trust from all segments of viewers from the internal academic community

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Maulani, Izni Nur Indrawati. "Live Streaming TikTok sebagai Media Komunikasi Pemasaran Digital TMade Artisan Souvenir." Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema 7, no. 1 (2024): 37–52. http://dx.doi.org/10.24076/pikma.v7i1.1686.

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Fitur live streaming TikTok dua tahun belakang ini mulai digunakan sebagai media komunikasi pemasaran digital untuk mempromosikan produk jualan kepada followers. Hal ini membuat TMADE, sebagai salah satu Usaha Mikro Kecil dan Menengah yang bergerak di industri kreatif, juga memanfaatkan live streaming TikTok sebagai media komunikasi pemasaran digital. Penelitian ini bertujuan untuk mengetahui penggunaan dan pemanfaatan live streaming TikTok sebagai media komunikasi pemasaran digital oleh TMADE. Studi kasus dengan metode kualitatif digunakan dalam penelitian ini. Hasil penelitian menunjukkan TM

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Meisyanti, Meisyanti, and Woro Harkandi Kencana. "PLATFORM DIGITAL SIARAN SUARA BERBASIS ON DEMAND." Commed : Jurnal Komunikasi dan Media 4, no. 2 (2020): 191. http://dx.doi.org/10.33884/commed.v4i2.1547.

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Perkembangan teknologi dan internet mengakibatkan semakin mudahnya masyarakat untuk mengakses media yang sesuai dengan kebutuhan dan kemauan mereka. Hal ini juga memengaruhi dalam memproduksi konten siaran suara, salah satu bentuk siaran suara adalah podcast. Saat ini podcast mengalami perkembangan pesat. Di Indonesia sendiri, podcast banyak diproduksi oleh para kreator secara individu bahkan media massa di Indonesia juga turut membuat podcast. Karakteristik yang dimiliki podcast sama seperti yang dimiliki oleh radio, bedanya adalah podcast berbasis on demand atau sesuai dengan kebutuhan pende

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Puspita, Ratna. "NEGOSIASI PENONTON DALAM LIVE STREAMING PADA ERA POSMODERNISME: ANTARA KENIKMATAN MENONTON FILM DAN BERKOMENTAR." Bricolage : Jurnal Magister Ilmu Komunikasi 7, no. 2 (2021): 277. http://dx.doi.org/10.30813/bricolage.v7i2.2644.

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<p>Artikel ini berupaya mengeksplorasi aktivitas penonton ketika menyaksikan film melalui live streaming yang dibentuk oleh teknologi internet. Eksplorasi ini diharapkan memberikan kebaruan dalam hal penonton film sebagai khalayak media yang aktif berpartisipasi. Metode penelitian ini menggunakan etnografi digital, yang menekankan pada observasi data digital yang diproduksi penonton selama menonton film. Peneliti juga menjadi partisipan sehingga memahami pengalaman dan perasaan menonton melalui live streaming. Berdasarkan data digital “Lionsgate Live! A Night at the Movie”, peneliti mene

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Agistiani, Risma, Anisa Rahmadani, Azzahra Ghaida Hutami, et al. "Live-streaming TikTok: Strategi mahasiswa cerdas untuk meningkatkan pendapatan di era digitalisasi." Journal of Management and Digital Business 3, no. 1 (2023): 1–19. http://dx.doi.org/10.53088/jmdb.v3i1.607.

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The rapid development of the live streaming trend in the digital era has made the TikTok application a popular platform for young people. However, the increasing number of TikTok users makes competing with other well-known Live Streamers difficult. This research aims to find specific strategies and best practices for live-streaming TikTok that are effective for students to maximize the potential for additional income in the digital era. This study uses a qualitative approach to gathering information from semi-structured interviews and non-participant observation. The research participants are

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Judijanto, Loso, and Dhety Chusumastuti. "Analisis Perbandingan Pengaruh Live Streaming dan Interactive Content terhadap Konversi Pembelian Pada Perusahaan Fesyen di Bandung." Jurnal Multidisiplin West Science 3, no. 03 (2024): 344–54. http://dx.doi.org/10.58812/jmws.v3i03.1060.

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Penelitian ini menyelidiki dampak dari live streaming dan konten interaktif terhadap konversi pembelian dalam konteks sebuah perusahaan fesyen di Bandung. Melalui analisis kuantitatif dengan menggunakan Structural Equation Modeling (SEM), data dikumpulkan dari 110 pelanggan untuk menilai hubungan antara live streaming, konten interaktif, dan konversi pembelian. Model pengukuran menunjukkan reliabilitas dan validitas yang memuaskan, sementara model struktural mengungkapkan efek langsung dan tidak langsung yang signifikan dari live streaming dan konten interaktif terhadap konversi pembelian. Tem

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Judijanto, Loso, and Dhety Chusumastuti. "Analisis Perbandingan Pengaruh Live Streaming dan Interactive Content terhadap Konversi Pembelian Pada Perusahaan Fesyen di Bandung." Jurnal Multidisiplin West Science 3, no. 03 (2024): 276–86. http://dx.doi.org/10.58812/jmws.v3i03.1040.

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Penelitian ini menyelidiki dampak dari live streaming dan konten interaktif terhadap konversi pembelian dalam konteks sebuah perusahaan fesyen di Bandung. Melalui analisis kuantitatif dengan menggunakan Structural Equation Modeling (SEM), data dikumpulkan dari 110 pelanggan untuk menilai hubungan antara live streaming, konten interaktif, dan konversi pembelian. Model pengukuran menunjukkan reliabilitas dan validitas yang memuaskan, sementara model struktural mengungkapkan efek langsung dan tidak langsung yang signifikan dari live streaming dan konten interaktif terhadap konversi pembelian. Tem

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Angelina Mahesa Putri and Awin Mulyati. "Peran Live Streaming Dalam Meningkatkan Penjualan Busana Formal Wanita Di Hi.Prima Ngagel Surabaya." Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik 2, no. 1 (2025): 30–35. https://doi.org/10.62383/sosial.v2i1.1213.

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Digital technology has created new opportunities in marketing, including live streaming, which enables real-time interaction between businesses and consumers. The research employs a descriptive method with a qualitative approach through in-depth interviews with the owner and manager of Hi.Prima. The findings indicate that live streaming effectively expands market reach, enhances consumer engagement, and drives purchasing decisions. Direct interaction during live streaming sessions allows consumers to obtain detailed product information, contributing to a 25-30% increase in sales. Additionally,

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Ramesh, Dr S. "The Economics of Music Streaming: Impact on Artist Compensation and Industry Structure in the Digital Era." Journal of Humanities,Music and Dance, no. 46 (October 18, 2024): 1–8. http://dx.doi.org/10.55529/jhmd.46.1.8.

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The advent of music streaming platforms has radically transformed the music industry landscape, altering traditional revenue models and reshaping artist compensation structures. This study examines the economic implications of the shift from physical and digital sales to streaming-based consumption. Using a mixed-methods approach, we analyze industry data from major streaming platforms, conduct surveys with artists across various genres, and interview industry executives. Our findings reveal a complex picture: while streaming has expanded music accessibility and industry revenues, it has also

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Chicherov, Denis. "ANALYSIS OF METHODS TO INCREASE QOE PARAMETERS FOR VIDEO STREAMING SERVICES." SYNCHROINFO JOURNAL 10, no. 2 (2024): 28–36. http://dx.doi.org/10.36724/2664-066x-2024-10-2-28-36.

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Video streaming services represent a new generation of television (DTV), which have become an integral part of modern digital culture. With the development of Internet technologies and the spread of broadband access, video streaming has become a popular and convenient way to consume multimedia content. Unlike traditional television, video streaming services provide the user with the ability to choose content, watch it at a convenient time and on different devices, which leads to new challenges and opportunities in improving the quality of user experience (QoE). One of the key elements that det

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