Relevant bibliographies by topics / Digital Touchpoints

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Digital Touchpoints'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Digital Touchpoints"

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Carter, Prof Alex. "UNDERSTANDING THE RELATIONSHIP BETWEEN DIGITAL TOUCHPOINTS AND CUSTOMER LOYALTY: THE MEDIATING EFFECTS OF ENGAGEMENT AND SATISFACTION." International Journal of Management and Business Development 2, no. 3 (2025): 1–6. https://doi.org/10.55640/ijmbd-v02i03-01.

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This study explores how the usage experience of digital touchpoints affects customer loyalty, with digital engagement and customer satisfaction acting as mediators. In the context of digital marketing, digital touchpoints serve as essential tools for customer interactions with brands. Through a comprehensive analysis, this research establishes a path from digital touchpoint experience to customer loyalty, emphasizing the roles of digital engagement and customer satisfaction. The findings contribute valuable insights into improving customer loyalty strategies in a highly competitive digital lan
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Prabaharan, M., M. Selvalakshmi, and R. Christina Jeya Nithilia. "The Role of Digital Touchpoints in Car Purchasing - An Empirical Research Concerning the Indian Market." Indian Journal Of Science And Technology 17, no. 29 (2024): 3044–53. http://dx.doi.org/10.17485/ijst/v17i29.3212.

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Objectives: The present research aims to study how digital touchpoints impact the exploration of purchase opportunities for customers in car purchases. Another purpose is to explore how customers use digital touchpoints to gather information and how it influences their purchase decisions. It also aims to explore the potential mediation effect of "exciting pursuit" on the relationship between using digital touchpoints and exploring purchase opportunities. Methods: The study employed a descriptive approach. A structured online questionnaire was framed that encompassed digital touchpoint usage, i
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M, Prabaharan, Selvalakshmi M, and Christina Jeya Nithilia R. "The Role of Digital Touchpoints in Car Purchasing - An Empirical Research Concerning the Indian Market." Indian Journal of Science and Technology 17, no. 29 (2024): 3044–53. https://doi.org/10.17485/IJST/v17i29.3212.

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Abstract <strong>Objectives:</strong>&nbsp;The present research aims to study how digital touchpoints impact the exploration of purchase opportunities for customers in car purchases. Another purpose is to explore how customers use digital touchpoints to gather information and how it influences their purchase decisions. It also aims to explore the potential mediation effect of "exciting pursuit" on the relationship between using digital touchpoints and exploring purchase opportunities.&nbsp;<strong>Methods:</strong>&nbsp;The study employed a descriptive approach. A structured online questionnai
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Ieva, Marco, and Cristina Ziliani. "Towards digital loyalty programs: insights from customer medium preference segmentation." International Journal of Retail & Distribution Management 45, no. 2 (2017): 195–210. http://dx.doi.org/10.1108/ijrdm-01-2016-0012.

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Purpose The purpose of this paper is to identify patterns of medium preference for loyalty programs (LPs) among members to support the case for segmenting customers based on their medium preference. Design/methodology/approach A survey of nearly 2,000 customers who are enrolled in at least one supermarket LP was employed. LP members are segmented based on a latent class clustering model and then profiled in terms of socio-demographic variables by means of a multinomial logit regression model. Findings Medium preference is heterogeneous and differs at the customer segment and at the LP touchpoi
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Nanta, Teuku Muda, Noermijati Noermijati, Fatchur Rohman, and Ananda Sabil Hussein. "The Influence of Digital Touchpoint Usage Experience on Customer Loyalty and the Mediating Role of Digital Engagement: A Study on an Internet Service Provider Company." International Journal of Analysis and Applications 23 (June 16, 2025): 143. https://doi.org/10.28924/2291-8639-23-2025-143.

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In the current study, the influence of digital touchpoint usage experience on customer loyalty, along with the mediating role of digital engagement, was investigated. This study utilized a quantitative research method involving 385 customers of an Indonesian Internet service provider who fulfilled the selection criteria. Data collection was done using a 7-point Likert questionnaire, and the data was analyzed with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The study found that digital touchpoint experience usage positively impacted digital engagement and customer
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Straker, Karla, Cara Wrigley, and Michael Rosemann. "Typologies and touchpoints: designing multi-channel digital strategies." Journal of Research in Interactive Marketing 9, no. 2 (2015): 110–28. http://dx.doi.org/10.1108/jrim-06-2014-0039.

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Purpose – This study aims to gain a clearer understanding of digital channel design. The emergence of new technologies has revolutionised the way companies interact and engage with customers. The driver for this research was the suggestion that practitioners feel they do not possess the skills to understand and exploit new digital channel opportunities. To gain a clearer understanding of digital channel design, this paper addresses the research question: What digital channels do companies from a wide range of industries and sectors use? Design/methodology/approach – A content analysis of 100 i
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Swan, Eric L., Andrew J. Dahl, and James W. Peltier. "Health-care marketing in an omni-channel environment." Journal of Research in Interactive Marketing 13, no. 4 (2019): 602–18. http://dx.doi.org/10.1108/jrim-03-2019-0039.

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Purpose Consumers have increased access to digital health tools such as social media, websites and marketer-controlled platforms for information sharing. Telemedicine (TM) represents an emerging omni-channel touchpoint for consumers to exchange information and inform health decision-making at a time and place of their choosing. While TM offers great potential, consumer adoption has been slower than expected. This paper aims to investigate attitudinal factors that influence adoption and usage of TM within consumers’ omni-channel decision-making environment. Design/methodology/approach Surveys f
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Li, Ziheng, and Yun Mei. "Analysis of Touchpoints in the Service Design of Type II Diabetes Health Management System." Advances in Humanities Research 4, no. 1 (2024): 44–52. http://dx.doi.org/10.54254/2753-7080/4/2024032.

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This study focuses on the service touchpoint design of the Type II Diabetes Health Management System, aiming to explore how optimizing these touchpoints can enhance patients' treatment experience and self-management capabilities. The research thoroughly analyzes the roles of interpersonal, physical, digital, and sensory touchpoints in disease management. It points out that interactions with healthcare professionals, the usability of health management applications, the prevalence of medical monitoring devices, and the reinforcement of family and social support significantly impact patient satis
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Zamrudi, Zakky, Teguh Wicaksono, Mardiana Mardiana, Khuzaini Khuzaini, and Decky C. K. Lihu. "Gen AI Adoption Among Tech Savvy: Examining Moderated Mediated Model of Knowledge Sharing." Manajemen dan Bisnis 24, no. 1 (2025): 164. https://doi.org/10.24123/mabis.v24i1.862.

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This study investigates factors influencing AI adoption in education, focusing on the roles of Digital Touchpoints, Tech Savvy, and knowledge-sharing practices among students and instructors. Using an explanatory quantitative design, data were collected from 213 business students through a digital survey. The model measures Digital Touchpoints, Tech Savvy, Gen. AI Adoption, Instructor KS, and Student KS, with a 7-point Likert scale used for responses. Data analysis involved descriptive statistics and PLS-SEM for model evaluation and hypothesis testing. The results show that Digital Touchpoints
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Hustima Sahara, Shifa, and Nila Armelia Windasari. "Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up." IROCAMM-International Review Of Communication And Marketing Mix 5, no. 2 (2022): 52–70. http://dx.doi.org/10.12795/irocamm.2022.v05.i02.04.

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Start-ups are currently in the spotlight in all countries, especially in developed countries, where they are seen as a critical driver of economic growth and a source of long-term jobs. In addition, consumers are increasingly interested in using digital touchpoints to fulfil their daily needs. Marketers of biotechnology start-ups realize that in this competitive era of commercial initiatives, it is difficult to find the point of engagement between consumer and brand to be more pleasant and smooth. This study aims to understand the effectiveness of digital touchpoints in influencing consumer br
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Dissertations / Theses on the topic "Digital Touchpoints"

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Rashid, Paola. "Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.

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Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. Research Question: Are digital marketing communication channels in an IMC strategy effective in creating awareness, associations and sales within the FMCG industry? Methodological approach: An exploratory case study was adopted utilizing a mix of da
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Lõugas, Marilin. "Weaving Mental Threads: Exploring the Touchpoints Between Parallel Game Worlds in an Ended World Setting." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22784.

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This master thesis researches parallel digital world design in computer games in the setting of An Ended World. The main focus of the research is the touchpoints between two or more worlds and how the inputs from a designer can influence the type of experience received by the player.The overall research takes inspiration from both game and interaction design and follows a very user-centric approach with numerous play sessions and a workshop. The final outcome is presented in the form of attributes and a prototype built as a modification for an existing game.
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Hallgren, Caroline, and Paula Mamusha. "How can B2B companies improve their customer experience- : By using sensory marketing in a digital context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105781.

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Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more.But how do B2B companies comprehend sensory marketing in a digital environment. The use of sensory marketing is a hard marketing tool to use when applying it to the digital environment. Therefore, the purpose of this thesis has been to examine how B2B companies can implicate sensory marketing in digital marketing and how i
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Russell, Sally, and Amanda Rodling. "Den digitala kundresan : Hur digitala enheter influerar kunders beslutsprocess och upplevelse." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-150144.

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Den digitala utveckling som har genomsyrat 2010-talet har påverkat många aspekter av samhället. En tydlig aspekt är att ökad e-handel har förändrat förutsättningar både för företag och konsumenter. För detaljhandeln har denna förändring observerats vara av stor betydelse, vilket exempelvis har lett till diskussioner kring begrepp som ”butiksdöden”. Då tillväxten av e-handel förväntas accelerera, efterfrågas ny förståelse för den digitala kundresan och hur denna påverkar kundens upplevelse och beslutsprocess i den digitala miljön. Denna studie undersöker e-handel av sportmode, och studien skriv
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Lindberg, Daniel Francesco, and Tobias Vermeer. "The never-ending story : Discovering touch points and customer experiences along the customer journey." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164269.

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Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. This thesis acknowledges these rapid changes in the modern world of marketing, particularly the digital aspects of it. Yet while a great amount of research has been conducted to more closely understand digital marketing and how to conduct it, a significantly little
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Gomes, Bruna Djamila de Almeida. "A influência do meio digital na jornada de decisão do cliente para a escolha de instituto de ensino superior." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20876.

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Mestrado em Marketing<br>O meio digital tem vindo a alterar o comportamento dos consumidores e das empresas, existindo novos pontos de interação entre ambos. Os pontos de interação digitais trouxeram novos desafios às organizações, sendo necessário o estudo da influência que estes têm na jornada de decisão dos clientes. Nesta investigação, estuda-se esta jornada no ensino superior, que é um setor importante para a sociedade, mas pouco explorado na literatura existente. Deste modo, a investigação realizada pretende responder a duas questões de investigação: "Qual é a jornada do cliente para a
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Olsson, Linn. "Wayfinding ur ett serviceperspektiv : En studie av digitala artefakter i en företagsmiljö." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139976.

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En utvärderande studie av digitala touchpoints i ett besöksflöde. Teorier som nyttjas i studien är mentala modeller, situerad kognition och externa reprepresentationer. I metodvalet utvärderas kontextuell design samt service walkthrough angående vilken metod som är mest lämplig.  Totalt deltog 15 testdeltagare i en uppgiftsbaserad testning med kontextuell design, service walkthrough med paus och service walkthrough utan paus. Resultatet visar att alla digitala touchpoints möter testdeltagarnas bild tillräckligt bra för att de ska klara den uppgiftsbaserade testningen. Efter detta följer en dis
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Magalhães, António José Carvalho. "A experiência do consumidor através dos Touchpoints: o caso do grupo Luna Hotels & Resorts." Master's thesis, 2020. http://hdl.handle.net/10400.1/15448.

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O presente relatório descreve e analisa reflexivamente o estágio realizado no grupo Luna Hotels & Resorts entre setembro de 2019 e abril de 2020, com vista à conclusão do Mestrado em Turismo, ramo de Marketing Turístico, na Escola de Hotelaria e Turismo da Universidade do Algarve. O estágio foi desenvolvido no departamento de marketing, tendo sido incluído na equipa como estagiário participando ativamente nas decisões e ações da equipa. O objetivo principal do estágio para o estagiário centra-se na aquisição e aplicação de conhecimentos referentes à área do marketing digital, com especial ate
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Almeida, Rodrigo de Oliveira Pimentel Sequeira de. "How can PT efficiently and effectvely align its e-mail and sms marketing efforts to drive channel migrations to online touchpoints?" Master's thesis, 2016. http://hdl.handle.net/10362/18241.

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This work studies the current Portugal Telecom’s Customer Journey, exploring opportunities to do channel migrations into online touchpoints by using E-mail and SMS as tools, as a way to be more efficient. In-depth interviews were conducted to access PT’s strategic aim, and 913 persons were surveyed about their path when contacting the company and its competitors. Statistical evidence was found for differences between the telecommunications operators in the use of some touchpoints, mainly Word-of-Mouth and the Call-Center. Furthermore, some other online touchpoints were found to be not leverage
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Vasconcelos, Maria Godinho. "Gestão de marca através de pontos de contacto : estudo de caso da Zippy." Master's thesis, 2019. http://hdl.handle.net/10400.14/28545.

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Numa era em que o consumidor é constantemente solicitado pelas marcas através de diversos canais, um dos maiores problemas para gestores de marca e organizações é a gestão dos seus pontos de contacto de forma a criar notoriedade para a marca e transmitir uma image forte, favorável e única. Através deste estudo, procuramos compreender, em primeiro lugar, de que forma a gestão de marca pode ser desenvolvida nos dias de hoje, em que há uma preponderância dos meios digitais e uma dispersão do consumidor, derivada da grande variedade de fontes de comunicação e informação. Para isso, foi essencial
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Books on the topic "Digital Touchpoints"

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Touchpoints: Designing Digital Touchpoints. Birkhäuser Boston, 2012.

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Brady, , MAC, Loretta L. C. Technology Touchpoints: Parenting in the Digital Dystopia. Rowman & Littlefield Publishers, Incorporated, 2022.

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Lim, Jeen Su, and John Heinrichs. Handbook of Digital Interactivity Marketing: Managing Traditional, Online, and Social Media Touchpoints. Lim, Jeen Su, 2021.

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Schmitt, Michael C. Quick Guide Digitale B2B-Kommunikation : Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen. Springer Gabler, 2018.

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Book chapters on the topic "Digital Touchpoints"

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Kruse Brandão, Tanja, and Gerd Wolfram. "Customer Journey Touchpoints und Content-Arten." In Digital Connection. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-18759-0_7.

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Rode, Dominik, Cathrin Stammen-Hegener, and Nicolás Gonzálvez Gallego. "Digital Touchpoints at the POS." In FOM-Edition. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-29367-3_2.

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Bolz, Thomas, Li Zeng, Mathias Hackenbracht, and Tim Gnannt. "Digital Patient Journey Mapping – Technologien und Touchpoints." In Customer Centricity. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42173-1_6.

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Shi, Jintian, and Ke Ma. "Digital Touchpoints in Campus Slow Traffic Service System." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60441-1_35.

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Salvietti, Giada, Marco Ieva, and Cristina Ziliani. "Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing." In The Art of Digital Marketing for Fashion and Luxury Brands. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_15.

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Pfabe, Cara M., Benjamin Barann, Ann-Kristin Cordes, Andreas Hermann, and Torsten Gollhardt. "E-Service Touchpoints for Jewelry Retailers: Customers’ Perceptions of a Digital Sales Desk." In Lecture Notes in Information Systems and Organisation. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-86790-4_9.

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Salvietti, Giada, and Marco Ieva. "The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector." In Digital Transformation for Fashion and Luxury Brands. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-35589-9_7.

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Buhalis, Dimitrios, and Iuliia Moldavska. "In-room Voice-Based AI Digital Assistants Transforming On-Site Hotel Services and Guests’ Experiences." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_3.

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AbstractVoice-based artificial intelligence (AI) devices transform human-computer bidirectional interactions with new touchpoints. Despite the recent release of purpose-developed in-room voice assistants for hotels, they have not been widely deployed by hospitality companies. There is limited research on the phenomenon of voice-based digital assistants and a research gap in their adoption by hotels for automating workflows and enhancing guests’ experiences. This study analysed the role of voice devices for mediating interactions between hotels and guests from both the hospitality technology pr
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Vollmer, Florian. "4D Wireframing as a Tool for Integrating Digital with Physical Touchpoints for an Elevated Patient Experience." In Service Design and Service Thinking in Healthcare and Hospital Management. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00749-2_18.

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Jensen, Henrik Hvid. "Digital Customer Touchpoint." In Future of Business and Finance. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-75279-7_14.

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Conference papers on the topic "Digital Touchpoints"

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Maqbool, Bilal, and Sebastian Herold. "Digital Touchpoints: Generating Synthetic Data for Elderly Smartphone Interactions." In 11th International Conference on Information and Communication Technologies for Ageing Well and e-Health. SCITEPRESS - Science and Technology Publications, 2025. https://doi.org/10.5220/0013439200003938.

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Dominique-Ferreira, Sergio, Marta Viana, and Catherine Prentice. "The role of marketing in the development of digital touchpoints." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476670.

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Mangia, Louise H. R., and Manuela Quaresma. "Challenges of Service Design and User Experience Design in e-commerce after COVID-19 pandemic." In ServDes.2023 Entanglements & Flows Conference: Service Encounters and Meanings Proceedings, 11-14th July 2023, Rio de Janeiro, Brazil. Linköping University Electronic Press, 2023. http://dx.doi.org/10.3384/ecp203084.

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Service Design (SD) and User Experience Design (UXD) share the focus on user experience which is required for a broader design perspective along the customer journey through different touchpoints. User experience has been intensified by e-commerces during COVID-19 pandemic to create rapid solutions for these digital consumers. The objective of this paper is to address the challenges of UXD and SD integration in e-commerces during pandemic. In this context, the literature has shown that SD and UXD are facing challenges, particularly related to integrated product-service solutions. This integrat
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Papantonopoulos, Sotiris, and Margarita Karasavova. "Assessment of Customer Emotional States While Interacting with Digital Touchpoints of E-Commerce Product Pages: A Kansei Engineering Approach." In 9th International Conference on Kansei Engineering and Emotion Research (KEER2022). Kansei Engineering and Emotion Research (KEER), 2022. http://dx.doi.org/10.5821/conference-9788419184849.12.

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The study proposes a method for the assessment of e-shop product pages (PPs) through individual assessments of the touchpoints (TPs) customers interact with while using a PP (e.g., product title, main image, image gallery, Buy Box, rating/reviews number, product description, specifications, cross sales/recommended products, video, and product warnings) rather than an assessment of the product page as a whole. A specific Kansei list is created, customer preferences are collected, and touchpoints can be classified as positive, neutral, or negative (pain points). The assessment method was applied
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Yilin, Zhao, Amjad Fayoumi, and Azar Shahgholian. "Understanding Online Customer Touchpoints: A Deep Learning Approach to Enhancing Customer Experience in Digital Retail." In 2023 9th International Conference on Information Technology Trends (ITT). IEEE, 2023. http://dx.doi.org/10.1109/itt59889.2023.10184269.

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S, Dinesh, Nalini R, Shobhana N, Amudha R, Alamelu R, and Renaarajan V. "Impact of Digital Touchpoints towards Consumer Decision Journey with reference to Delta Districts of Tamilnadu." In 2021 International Conference on Disruptive Technologies for Multi-Disciplinary Research and Applications (CENTCON). IEEE, 2021. http://dx.doi.org/10.1109/centcon52345.2021.9687926.

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Trifonova, Larisa. "The art of personalization in marketing strategies: trends and solutions." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.48.

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This article examines the strategic role of personalization in modern marketing, highlighting its impact on customer engagement and brand loyalty. With consumer expectations for customized experiences at an all-time high, companies are leveraging popular techniques such as data analytics, artificial intelligence, and customer journey mapping to create highly customized interactions across digital and physical touchpoints. The author’s research analyzes current trends including the use of real-time data, predictive modeling, and omnichannel personalization, while addressing the operational chal
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Ramachandran, Renjith. "Leveraging Security Observability to Strengthen Security of Digital Ecosystem Architecture." In 3rd International Conference on NLP and Machine Learning Trends. Academy & Industry Research Collaboration Center, 2024. http://dx.doi.org/10.5121/csit.2024.142007.

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In the current fast-paced digital environment, enterprises are striving to offer a seamless and integrated customer experience across multiple touchpoints. This improved experience often leads to higher conversion rates and increased customer loyalty. To deliver such an experience, enterprises must think beyond the traditional boundaries of their architecture. The architecture of the digital ecosystem is expanding and becoming more complex, achieved either by developing advanced features in-house or by integrating with third-party solutions, thus extending the boundaries of the enterprise arch
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Veinberg, Sandra. "INFODEMIC EXPERIENCES AFTER THE THIRD WAVES OF THE CORONAVIRUS (COVID-19) DISEASE." In 10th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscss.2023/s10.46.

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The Covid-19 pandemic has changed just about everything in terms of how we operate personally and professionally. Now involves less physical contact and more digital touchpoints. The study looks at the third period of the pandemic in Latvia, almost two years after the initial outbreak of Covid-19 and at a point when most European countries have achieved majority/ herd immunity thanks to double vaccination. At this time, vaccination certificates have already been introduced in Latvia, which would allow the curb of the spread of the virus infection and provide an opportunity to restore daily rou
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Mucci, Alessandro. "Systemic Design Path to Innovate Italian Archaeological Museums into Hybrid Museums." In 8th International Visual Methods Conference. AIJR Publisher, 2024. http://dx.doi.org/10.21467/proceedings.168.21.

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The paper traces a methodological path to innovate the communication and visitor’s experience of Italian cultural heritage museums, converting them into hybrid museums by adopting a systemic design approach. Starting with an overall social and technological context observation, this design path defines both the scenario in which analyze users' interaction with the museum system and the principles for innovation strategies that could allow museums to remain relevant in a contemporary context. Insight and intervention hints have been acquired by a qualitative analysis comparing Museo Archeologic
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