Relevant bibliographies by topics / Digitalization and social media / Dissertations / Theses
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Dissertations / Theses on the topic 'Digitalization and social media'

Author: Grafiati
Published: 10 September 2021
Last updated: 18 February 2022

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1

Nordlund, Nelli, and Shayan Karimi. "The 4P theory's role in a company's social media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.

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This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. social media has appeared through the era of digitalization which has become a tremendous phenomenon in a company’s marketing strategies. Therefore, there is a high competition among companies in order to attract customers through their social media platforms such as Facebook, Instagram, Twitter. In this thesis it is investigated of how co
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Hellström, Oscar. "Public Relations & Digitaliseringen : En kvalitativ analys av svenska PR-aktörer." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-59005.

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This study intends to explore and give insight in how the Swedish PR-profession has evolved due to digitization, in reference to the science expectations of the professions evolvement.Through qualitative interviews, six Public Relations practitioners has supplied this study with the empirical basis which with an interpretive analysis generates a comprehensive insight into the Swedish public relations profession. This study has analyzed the PR-practitioner’s descriptions of their communicative activities through Grunig and Hunts (1984) four communicative models and with consideration to social
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Ahlerup, Ellen. "En förändrad publik och logik i public service - En netnografisk studie om SVT:s arbete med att nå ut till publiken i sociala medier." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23573.

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I den här studien undersöker jag hur SVT arbetar i sociala medier för att nå ut till, och interagera med sin publik. Studien syftar till att belysa detta utifrån SVT som public service-företag och hur de når ut till sin publik i ett digitaliserat medielandskap. Ett medielandskap präglat av tvåvägskommunikation i Webb 2.0 utmanar SVT som TV-bolag att nå publiken utanför det traditionellt avsedda medieutrymmet. Studien gjordes med hjälp av en netnografisk metod där tre programproduktioner av SVT analyserades. Materialet och resultatet analyserades vid sidan av tidigare forskning inom fältet, och
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Stenvinkel, Christelle, and Ängelina Ahlén. ""Klickokratin" och de vita fläckarna : En kvalitativ intervjustudie om journalistikens demokratiska roll och framtid." Thesis, Luleå tekniska universitet, Medier, ljudteknik och teater, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-73408.

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Journalism is a part of the foundation of a democracy and is responsible for giving a wide view of the society, examining the authorities and making sure to give a nuanced picture of reality. With the rapid flow of information given to us by the digital media, journalism has gained tremendous competition from third parties and private individuals. At the same time, surveys have been carried out where politicians and press secretaries find that journalists today are unable to cover reality to the extent that would be desired. The economic situation has meant that many local offices have had to
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Sjöberg, Patrik, and Markus Johansson. "Shaping the future of the auditing profession in Sweden: a study of the expected role of digitalization." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122512.

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Digitalization is a fast paced phenomenon that is recognised to be of importance for the auditing profession’s future. This study has, through an innovative approach, gathered the ideas and perspectives on the perceived future role of digitalization in relation to the auditing profession. In order to ensure that these ideas and perspectives were to be practically relevant, 14 Swedish auditors were interviewed. This study was initiated through an evident need of research about the future role of digitalization, as this role is recognized as important but rather under-theorized according to both
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Appelberg, Jonas. "Gilla oss! : En studie av fyra svenska medieföretags arbete med sociala medier." Licentiate thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-33616.

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This dissertation contains an exploratory study of how four Swedish media companies has decided to use social media in their daily work, and also how they in fact use them. What are the goals with implementing social media, how do they differ between different companies and do the goals transfer into the newsrooms? The four companies studied are Sveriges Radio, Aftonbladet, Dalarnas Tidningar and Gotlands Media. Media companies that differ from one another both in size, geographical coverage and economy. They range from small local newspapers to national public service radio and the biggest ta
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Sjödén, Madelene. "När verkligheten knackar på – släpper vi in den? : En kvantitativ undersökning i hur och varför geografilärare använder medier i sin undervisning." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85042.

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Geografiämnets komplexa sammansättning gör att det vidrör många aspekter av våra liv och för att detta ska avspeglas i geografiundervisningen måste särskild uppmärksamhet riktas mot livet utanför klassrummet och hur det kan plockas in i undervisningen. Denna studie syftar därför till att undersöka hur och varför geografilärare använder sig av medier i undervisningen. Genom en kvantitativ anonymiserad enkätundersökning för yrkesaktiva geografilärare, har författaren ämnat utforska de didaktiska och pedagogiska val geografilärare gör när de implementerar olika medier i undervisningen. Studien fi
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Takemura, Aiko. "Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals." Thesis, Södertörns högskola, Institutionen för kultur och kommunikation, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16359.

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This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. The institution feature covers three developments occurring at the industry level, which are concentration, fragmentation and convergence. How these trends determine the way advertising professionals work is the main topic of this section. The fi
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Pettersson, Tobias, and Daniel Tadesse. "Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30077.

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Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. An inductive approach was used to complete this study. The sample taken was seven small hotels and ten respondents who own and manage the hotels. Result & Conclusion: Findings of this study show that digital marketing tools demand fewer re
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Soares, Maria Beatriz Matos Figueiredo. "A gestão de reclamações de clientes no facebook pelo setor segurador de automóveis em Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/17533.

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Mestrado em Ciências Empresariais<br>As redes sociais transformaram a forma como os clientes comunicam as suas reclamações. Apesar de apenas metade das seguradoras nacionais estarem hoje presentes no Facebook constata-se uma consciencialização da importância deste canal. O presente estudo tem assim a seguinte questão de investigação: qual o impacto das reclamações de clientes no Facebook para o setor segurador automóvel Português? Com três objetivos bem definidos: 1. perceber se reclamações que entrem pelo Facebook oficial das seguradoras obtêm resposta; 2. perceber como a seguradora atua fa
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Olsson, Jonas, Matilda Lundberg, and Anders Larsson. "Turistbyråns digitala möte med besökaren." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-57014.

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I Sverige förekommer turistbyråer på de flesta platser där det finns turism och den här studien undersöker digitaliseringen av turistbyråer. Den här studien berör frågor som i vilken utsträckning som turistbyråerna har digitaliserat sin verksamhet, vilka orsakerna är till turistbyråernas digitalisering och vilka potentiella effekter digitalisering leder till för verksamheten och dess framtid. Den teoretiska utgångspunkten bygger på forskning kring övergången från ett industrisamhälle till ett informationssamhälle, besöksnäringens beroende av digital utveckling och besökarnas krav på digitala t
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Griborn, Evelina. "Value co-creation in the digital media landscape : Exploring organizing logic shaped by layered modularity." Thesis, Umeå universitet, Institutionen för informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122231.

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In a time of pervasive digitalization, technology is constantly reshaping contemporary society. Because digital product architecture allows for unprecedented flexibility in terms of design, production, distribution and use, significant shifts are seen in how firms organize to create value. As disruptive technologies enable novel ways of operating in the media industry, new actors are entering the stage, capitalizing on the affordances associated with digitalization of content. Established in 2013, multi-channel network United Screens build a business around online video creators posting origin
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Pallin, Nuria. "Digitalisering av reseindustrin : En utmaning eller möjlighet för svenska reseaktörer?" Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34228.

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Syfte och forskningsfrågor Studiens avsikt är att undersöka hur reseindustrin har påverkats av digitaliseringen genom att studera svenska reseaktörers marknadsföringsstrategier, anpassning till digitaliseringen samt syn på deras framtida roll. Utifrån studiens syfte kommer följande forskningsfrågor att besvaras: Hur marknadsför svenska reseaktörer sig idag? Vilka fördelar och nackdelar ser svenska reseaktörer med digitaliseringen inom reseindustrin? Hur ser svenska reseaktörer på sin framtida roll? Metod Studien är baserad på en kvalitativ undersökning, det empiriska materialet är insamlad gen
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Kristiansson, Kajsa, and Mathilda Wahlqvist. "Influencer sökes : En kvalitativ studie av influencers roll inom företags marknadskommunikation." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64587.

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Syfte och forskningsfrågor Syftet med studien är att klargöra och analysera influencers roll i företags marknadskommunikation. Utifrån detta syfte har följande tre forskningsfrågor formulerats: ❖ Vad präglar influencers roll som marknadsförare? ❖ Vad innebär digitaliseringen för företags sätt att arbeta med sin marknadskommunikation? ❖ Hur har utvecklingen av sociala medier påverkat företags användande av influencer marketing? Metod Uppsatsen är utformad efter en kvalitativ forskningsmetod. Ansatsen kan anses vara av abduktiv karaktär, eftersom forskningsprocessen utgörs av ett växelspel mella
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Ehrenström, Victoria, and Carolina Long. "Digitaliseringens påverkan på dagens lokala butiker : En kvalitativ studie om hur Quinte, Gillblads och Tátch kan dra nytta av digitaliseringen." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74673.

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Title: The impact of digitalization on today’s local boutiques A qualitative study on how Quinte, Gillblads and Tátch can take advantage from digitalization Authors: Victoria Ehrenström and Carolina Long Examiner: Frederic Bill Supervisor: Anders Hytter Course: Enterprising and Business Development, bachelor thesis, 15 credits Semester: Spring 2018 Purpose: The purpose of this thesis is that through a qualitative study of Quinte, Gillblads and Tatch illustrate how companies can take advantage from the digitalization of their marketing. Research questions: How does Quinte, Gillblad and Tátch
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Pilipovic, Josipa. "The body and democracy : Contemporary dance, technology and democracy." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76076.

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In this essay the research question; “How is the body movement de ned in times of democracy due to technology? “will be explored. e process will include a theoretical research on the de nition of democracy in relation to digitalization. e outcome of this project will be in the form of a performance with a con- temporary dancer. e purpose of this project will be to invite the audience to question the limitations and freedoms the digitalized world imposes on our political system and our body movement.
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Hall, Richard, and Sara Tellin. "Alla vägar bär till det digitala Rom : En kvalitativ studie om svensk länspress väg in i det digitala samhället." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-30943.

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Syftet med den här uppsatsen är att undersöka svensk länspress väg in i det digitala samhället, vilka medvetna val som görs i samband med förändringen, samt vilka fördelar och nackdelar den digitala utvecklingen medfört. Arbetet vill dessutom få ett tydligt svar på vilken den största utmaningen är med att digitalisera sin verksamhet. Uppsatsen har för avsikt att genom de ekonomiska och teknologiska aspekterna söka svar på dessa frågor, och tar därmed avstånd ifrån alla politiska inblandningar. För att undersöka detta har två länstidningar granskats; Nya Wermlandstidningen och Värmlands Folkbla
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Johnson, Carolina, and Linnea Stark. "Sponsringens nya spelplan : En kvalitativ studie om hur elitidrottssponsorer påverkas av digital kommunikation i arbetet med sponsringsprocessen." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-100653.

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Elitidrottssponsring är ett kraftfullt marknadsföringsverktyg som företag använder sig av för att generera intresse, engagemang och lönsamhet, där allt mer idag sker i snabbt utvecklande digitala miljöer. Tidigare forskning har identifierat fem steg som utgör sponsringsprocessen, men det har däremot inte beskrivits hur den allt mer påverkande digitala kommunikationen påverkar elitidrottssponsorer i sponsringsprocessen. Syftet med studien är att beskriva hur elitidrottssponsorer påverkas av digital kommunikation i arbetet med sponsringsprocessen. För att uppnå detta har en kvalitativ forsknings
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Weinebrandt, Gustaf, and Sara Pernbrink. "Den traditionella marknadsföringsmixen utifrån digitaliseringen : Har digitaliseringen skapat ett behov av att utveckla den traditionella marknadsföringsmixen?" Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35565.

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Bakgrund: Marknadsföringen har under det senaste decenniet genomgått fundamentala förändringar och digitaliseringen har varit en del i den utvecklingen. Borden var först med att presentera marknadsföringsmixen som koncept på 1950-talet. Bordens koncept utgick från tolv punkter som praktiker kan använda sig av vid utformningen av sin marknadsföring. McCarthy utvecklade Bordens koncept och definierade marknadsföringsmixen som 4P; Produkt, Pris, Påverkan och Plats. Kotler fortsatte sedan att utveckla modellen till det som idag är en av de centrala delarna inom marknadsföring. McCarthys traditione
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Nylén, Daniel. "Digital innovation and changing identities : investigating organizational implications of digitalization." Doctoral thesis, Umeå universitet, Institutionen för informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102566.

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The emergence of digital technology represents a paradigmatic historical shift. As a process transforming sociotechnical structures, digitalization has had pervasive effects on organizing structures and business logics, as well as contemporary society as a whole. In recent years, these effects have been particularly salient in the content-based (e.g. music and imaging), and most recently the print-media (e.g. newspapers and magazines) industries. Facing dramatically declining sales of print media products, publishers have sought to leverage digital technology for innovation. However, the digit
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Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.

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Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. The social media influencers are new forms of entrepreneurs who recently appeared due to changes in the technological environments. The existence of social media platforms has enhanced the possibility of entrepreneurial activities online. The platforms are available for everyone, but some have more entrepreneurial orientation or characteristics than others.  
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Kadrić, Irma, Eva Kha, and Sandra Mämmi. "Social Media: Hur påverkas turisten av social media?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49053.

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Syftet med denna studie är att undersöka hur turistens beslut påverkas av TripAdvisor som är en form av social media. Slutresultatet blev en beskrivning av TripAdvisors påverkan vid resa för turisten. Arbetet har en deduktiv ansats med en kvantitativ metod. Begreppen vi här använt oss av är Påverkan, Word of Mouth, Beslutsprocessen samt Social Media och runt de här begreppen har vi skapat en teoretisk ram för vår studie. Empirin är en sammanställning av den enkät vi skapat kring den teoretiska ram som finns. Studien mynnar ut i ett resultat och avslutar med att ge exempel på fr
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Lo, Yuan-Yin. "Creating a Sustainable Campus through Digitalization : Exploring Workplace Practices to Increase Employee Engagement." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249717.

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There is a rapidly increasing need for companies to work sustainably. A key driver to decrease environmental impact is to raise sustainability awareness among employees. One way to increase sustainability awareness among employees may be through the use of digital tools. This study aims to explore different ways digital tools may increase environmental awareness among employees at Ericsson’s headquarters in Kista, Sweden. Interviews were conducted with experts and a brainstorming session with employees was moderated. The study resulted in a creation of three design concepts for increasing sust
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Youhanan, Liza. "The Digitalization of Omvärlden : a qualitative content analysis of a magazine." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-330099.

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The journalistic field is facing a paradigm shift with the digitalization of offline publications. This research aims to study the Swedish magazine Omvärlden, who since January 2015 has completely converted to an online magazine. The research aims to understand how this digitalization process has affected the content of Omvärlden and if it still upholds classic journalistic quality. Thus the research question is ”how has the digitalization of the magazine Omvärlden affected the journalistic content published on their digital platforms? ”. A qualitative content analysis was performed and the
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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of
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Nau, Alexandra. "Social Media Analytics." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31862.

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Die Arbeit untersucht insgesamt 25 kostenfreie Social Media Analytics-Werkzeuge und liefert einen Beitrag zu einer systematischen Beurteilung dieser Anwendungssystemklasse im Rahmen des Social Customer Relationship Managements.:1 Einleitung 1.1 Motivation 1.2 Problemstellung 1.3 Vorgehen 2 Grundlagen 2.1 Social Media 2.2 Social CRM 2.3 Social Media-Analys 2.4 Softwareanalyse 2.5 Prototyping 3 Analyse von Social Media-Analyse-Tools 3.1 Kurzvorstellung der einzelnen Tools 3.2 Kernfunktionalitäten kostenfreier SMA-Anwendungen 3.3 Realisierbare Anwendungsfälle im SCRM 3.4 Vergleich mit Funktiona
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Colicev, Anatoli. "Valuing social media." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0001.

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Cette thèse se donne donc pour objectif d’estimer la valeur des médias sociaux pour les entreprises. Elle développe une série d’analyses théoriques portant sur les effets que peuvent avoir ces médias sur leurs performances. Elle suggère également aux gestionnaires et aux praticiens différentes façons d’exploiter leur présence sur les médias sociaux pour tirer un profit maximal des avantages que cette présence suscite. Des méthodes quantitatives comme la modélisation par équations structurelles, l’analyse des séries temporelles et les panels dynamiques sont mises en pratiques pour aborder le su
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Håkansson, Lovisa, and Johan Höckerman. "IMPACT OF DIGITALIZATION ON ELECTRICAL MOTOR SYSTEMS : From an energy efficiency perspective." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-49240.

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This master thesis is written in collaboration with the Swedish Energy Agency and the International Energy Agency (Electric Motor System Annex, EMSA) to investigate the potential of using digitalization as a tool to become more energy efficient with regards to electrical motor systems in the Swedish industry. The purpose of this thesis is to examine the potential of energy efficiency, market maturity, opportunities, barriers, and risks related to digitalization applied to electrical motors in Swedish industry. Another aim was to identify what kind of support the industry wishes for, from the S
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Senka, Bengin. "Optimizacija procesa i alata namenjenih monitoringu medija." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2015. http://www.cris.uns.ac.rs/record.jsf?recordId=94823&source=NDLTD&language=en.

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U disertaciji je dat prikaz procesa monitoringa medija u uslovima delimične digitalizacije štampanih medija, koji se, u najvećem meri, zasniva na procesu pres klipinga. Realizovana je njegova optimizacija metodom lineranog programiranja (LP- Linear Programing), metodom celobrojnog lineranog programiranja (ILP- Integer Linear Programing) i metodom grananja i ograničavanja (Branch and Bound). U optimizaciji je korišćen softver CPLEX. Optimizacijom je dobijen globalni optimum raspodele zadataka među zaposlenima; smanjenja broja zaposlenih u radnim smenama i ravnomernog skraćenja radne smene u slu
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Creech, Ryan S. "Social Media, Social Exclusion, and Narcissism." Xavier University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1437385385.

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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also
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Botros, Shadi, and Yacoub Said. "LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54454.

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Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social
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Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

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Nyrinder, Alexander. "Digitaliseringens utfall : En studie om den moderna journalistikens utmaningar." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146864.

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The fallout of digitalization: A study over the challenges facing modern journalism As the number of professional youtubers and bloggers are increasing and the world where one individual with a camera and access to the internet can make a living out of pure public interest, the number of sold newspapers is decreasing. The journalists of today have become obliged to reevaluate the core of their craftmanship and resort to unusual ways of publishing. The growing tendencies of fake news have contributed to a perception of media as a propaganda tool amongst the consumers. Having to compete with soc
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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach
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Petersson, Sofie, and Sofie Stefansson. "Kritikhantering på social media." Thesis, Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22949.

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Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfatt
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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio
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Laselle, Johanna, and Jenny Solum. "Social media & marknadsföring." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24558.

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Pellikka, H. (Harri). "Gamification in social media." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201405281545.

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As social media keeps expanding and alternatives for existing services arise, the need for engaging and sustaining users increases as well. One method for engaging users is the use of gamification. The purpose of this study was to found a basis of knowledge of the current state of gamification social media. The study was conducted as qualitative content analysis, analysing 18 social media sites of different types. The analysis concentrated on the game elements incorporated in the services, such as points and badges. The findings of the study resulted that social media in general employs many
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Fisher, Stacey J. "Cohorts Using Social Media." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/4692.

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Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

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The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to un
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Dennison, Jeffrey M. "Social media and thinspiration." Thesis, Gonzaga University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10252031.

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<p> Thinspiration and pro eating disorder (&ldquo;pro ana&rdquo;) social media content is prevalent and widely used by sufferers of eating disorders (ED). The risks associated with thinspiration and pro anorexia social media include continued disordered eating, poor self-esteem and perpetual body image dissatisfaction leading to depression and other psychological problems. However, little is known about why females continue to seek out this media or what are the reported impacts of continued usage. The goal of this research is to expand on current knowledge of the influence of social media ima
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(UPC), Universidad Peruana de Ciencias Aplicadas. "Social Media - SI378 201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623263.

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Curso de especialidad de Social Media en la carrera de Ingeniería de Sistemas de Información de carácter práctico dirigido a los estudiantes del 5to ciclo, que busca desarrollar las competencias general de pensamiento innovador y la específica Analiza hechos del mundo contemporáneo identificando el impacto en el desempeño profesional de Ingeniería acorde al ABET-Student Outcome(j). El curso busca identificar las diferentes estrategias para promocionar y difundir una marca, producto y servicio a través de las redes sociales. También tiene un enfoque participativo porque permitirá emplear
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Kenyeres, Adam Zoltan. "Social Media Bot Detection." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-87411.

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Social media platforms have revolutionized how people interact with each other and how people gain information. However, social media platforms such as Twitter and Facebook quickly became the platform for public manipulation and spreading or amplifying political or ideological misinformation. Although malicious content can be shared by individuals, today millions of individual and coordinated automated accounts exist, also called bots which share hate, spread misinformation and manipulate public opinion without any human intervention. To make things worse, the sophistication of these automated
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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.

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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenge
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Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

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Ublova, Tamara. "FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162.

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The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers ac
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Yan, Lina, and Carol Musika. "The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74702.

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Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. Purpose: The purpose of this study is to identify and evaluate the aspects that are incorporated by SMEs when implementing social media in order to gain knowledge how SMEs could incorporate those factors when implementing social media. Research questio
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Blücker, Bäckström Viktor, and Victor Peolsson. "Social Identity in Social Media : A Qualitative study on Upper Secondary Students Experiences in Social Media." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40510.

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Syftet med föreliggande studie var att undersöka hur gymnasieelever upplever sociala medier utifrån Tajfels (1974) Social identity theory (SIT) samt vilka negativa och positiva aspekter gymnasieelever upplever med sociala medier. Med hjälp av en kvalitativ intervjumetod utgör svaren från tolv gymnasieelever i södra Sverige empirin för studiens resultat. Tidigare forskning har visat att responsen av andra medlemmar på sociala medier spelar stor roll för ungdomars psykiska välbefinnande. Resultatet visade att anledningen till informanternas användning av sociala medier till stor del berodde på a
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Fatkin, Jane-Marie. "'Pro' social media : using key social psychological theories to increase prosocial engagement on social media sites." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/2907.

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Prosocial Behaviour has a strong history rooted in Social Psychology. However, it has yet to be researched in the realm of social media. This line of research aims to better understand Prosocial Behaviour in social media environments and learn how to increase positive engagement online through the theoretical framework of Walther’s (1996) hyperpersonal model of computer-mediated communication. Four studies were conducted to obtain this goal. The first two studies explore what factors affect prosocial behaviour on social media sites. In particular, study one examines how gender, appearance, and
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