Relevant bibliographies by topics / Direct marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Direct marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Direct marketing"

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Meinig, Wolfgang. "Direct-marketing." der markt 29, no. 4 (1990): 186–94. http://dx.doi.org/10.1007/bf03031874.

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Manjunatha, K. "Direct Marketing." Vikalpa: The Journal for Decision Makers 35, no. 1 (2010): 147–51. http://dx.doi.org/10.1177/0256090920100110.

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Fehér, I. "Direct marketing practice in Hungarian agriculture." Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

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Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to r
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Holder, Derek, and Robin Fairlie. "Will personal marketing replace direct marketing?" Journal of Direct, Data and Digital Marketing Practice 8, no. 4 (2007): 287–88. http://dx.doi.org/10.1057/palgrave.dddmp.4350071.

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Roberts, Mary Lou, and Ernan Roman. "Integrated Direct Marketing." Journal of Marketing 53, no. 4 (1989): 116. http://dx.doi.org/10.2307/1251387.

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Robles, Fernando, Salah S. Hassan, and Marilyn Liebrenz-Himes. "International Direct Marketing." Journal of Euromarketing 2, no. 2 (1992): 105–30. http://dx.doi.org/10.1300/j037v02n02_08.

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Copp, Vincent F. "Reinventing direct marketing." Journal of Direct Marketing 3, no. 4 (1989): 16–27. http://dx.doi.org/10.1002/dir.4000030405.

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Copp, Vincent F. "Reinventing direct marketing." Journal of Direct Marketing 11, no. 4 (1997): 14–25. http://dx.doi.org/10.1002/(sici)1522-7138(199723)11:4<14::aid-dir4>3.0.co;2-z.

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Akaah, Ishmael P., Pradeep K. Korgaonkar, and Daulatram Lund. "Direct marketing attitudes." Journal of Business Research 34, no. 3 (1995): 211–19. http://dx.doi.org/10.1016/0148-2963(94)00119-y.

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Akhter, Syed H. "Direct marketing infrastructure.An indicator of direct marketing potential in foreign markets." Journal of Direct Marketing 2, no. 1 (1988): 13–27. http://dx.doi.org/10.1002/dir.4000020105.

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Dissertations / Theses on the topic "Direct marketing"

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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and O. Grishchenko. "Direct marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17070.

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Alshumaimeri, Ahemd. "Direct marketing : a transaction cost based analysis of direct marketing as a channel of distribution in Saudi Arabia." Thesis, University of Nottingham, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.243637.

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Wachtler, Kamilla Dóra. "Direct Marketing Communication at SEAL Communication Company." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73794.

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The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences
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Li, Chenghui. "Data mining for direct marketing, problems and solutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ39847.pdf.

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Onn, Keet Peng. "Lifetime values in the direct marketing of insurance." Thesis, Lancaster University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282387.

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Sudbury, Wendy. "Direct selling : a decision frame approach in marketing." Thesis, Cranfield University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305387.

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Littlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.

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Hutabarat, Laura Louisa. "Direct marketing and Asian American in Inland Empire." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2466.

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This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.
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Chandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.

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Burianová, Kateřina. "Direct marketingová komunikace (na příkladu vybrané firmy)." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125154.

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Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.
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Books on the topic "Direct marketing"

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Tráchtála, Bord, ed. Direct marketing. An Bord Tráchtála/The Irish Trade Board, 1993.

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S, Sachs William, ed. Direct marketing. 2nd ed. Macmillan Pub. Co., 1992.

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Simon, Howitt, and Key Note Publications, eds. Direct marketing. Key Note, 1999.

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Eleanor, Hughes, and Key Note Publications, eds. Direct marketing. 7th ed. Key Note Publications, 1994.

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Publications, Key Note, ed. Direct marketing. 4th ed. Key Note Publications, 1990.

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Jenny, Baxter, and Key Note Publications, eds. Direct marketing. Key Note, 2004.

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Phillippa, Smith, and Key Note Publications, eds. Direct marketing. Key Note, 1998.

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Emily, Pattullo, and Key Note Publications, eds. Direct marketing. Key Note, 2001.

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Ltd, ICC Business Publications, ed. Direct marketing. 6th ed. ICC Business Publications, 1993.

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1919-, Sachs William S., ed. Direct marketing. C.E. Merrill Pub. Co., 1986.

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Book chapters on the topic "Direct marketing"

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Dallmer, Heinz, Helmut Kuhnle, and Jürgen Witt. "Direct Marketing." In Einführung in das Marketing. Gabler Verlag, 1991. http://dx.doi.org/10.1007/978-3-322-82557-5_4.

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Baverstock, Alison, and Susannah Bowen. "Direct marketing." In How to Market Books. Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-8.

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Reul, Herbert, and Christian Meyer. "Direct Marketing als Teil des politischen Marketing." In Handbuch Direct Marketing. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94835-9_26.

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Jefkins, Frank. "Direct Response Marketing." In Modern Marketing Communications. Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_19.

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Sharpington, Chris. "Direct Marketing Application." In Rapid Application Generation of Business and Finance Software. Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1369-4_5.

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Dallmer, Heinz. "Direct Marketing im Wandel." In Marketing — Management. Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86552-6_1.

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Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Direct and Interactive Marketing." In Marketing Management. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_15.

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Böhler, Heymo, Michael Martin, Karin Weppler, Gottlieb Lehr, and Klaus-Jürgen Exler. "Zielgruppen im Direct Marketing." In Handbuch Direct Marketing. Gabler Verlag, 1991. http://dx.doi.org/10.1007/978-3-322-83509-3_17.

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Kreutzer, R. T., and Wolfgang Ernd. "Informationsgewinnung durch Direct Marketing." In Handbuch Direct Marketing. Gabler Verlag, 1991. http://dx.doi.org/10.1007/978-3-322-83509-3_22.

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de la Fontaine, Peter Horn, Eckart von Uckermann, Alfried H. Gutsche, Ralf T. Kreutzer, and Rüdiger Kroll. "Direct Marketing im Dienstleistungssektor." In Handbuch Direct Marketing. Gabler Verlag, 1991. http://dx.doi.org/10.1007/978-3-322-83509-3_26.

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Conference papers on the topic "Direct marketing"

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Manikumar, T., Korrapati Mahendra Sunny Goud, Maddu Prem Teja, Majjiga Ganesh, and Mohammed Yasin. "Decentralized Traceability and Direct Marketing Supply Chains." In 2024 International Conference on Sustainable Communication Networks and Application (ICSCNA). IEEE, 2024. https://doi.org/10.1109/icscna63714.2024.10864153.

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Octavia Tjandra, Clarissa, Grace Shirley Cam, Alexander Agung Santoso Gunawan, and Karli Eka Setiawan. "Interpretable Machine Learning in Leveraging Customer Information for Success Direct Marketing Campaigns." In 2024 10th International Conference on Smart Computing and Communication (ICSCC). IEEE, 2024. http://dx.doi.org/10.1109/icscc62041.2024.10690564.

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Tanvir, Muhammad Farhan, Md Maruf Hossain, and Md Asifuzzaman Jishan. "Bayesian Regression for Predicting Subscription to Bank Term Deposits in Direct Marketing Campaigns." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836512.

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Mihaleva, Hristina, Zahari Dechev, Svetla Atanasova, and Teodora Todorova. "PSYCHO-SOCIAL ASPECTS OF PRICE IN THE BULGARIAN CONTEXT." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.40.

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{In modern commerce, the psycho-social aspects of price have a significant impact on the buyers. The buyer's connection to the price of a product signifies specific substantive characteristics, which inherently contribute to the application of certain factors in marketing for the exploration and examination of the issue at hand. The present study focuses on specific determinants that influence the determination of the final price by the manufacturer, the trade agent (intermediary), and the buyer themselves. Within the scope of the discussion, the primary objective of the research work is assoc
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G, Subashini, Swetha S, Sowmiya N, Dharshini S, and M. Annalakshmi. "Agri Voice - A Voice based Direct Marketing Platform for Empowering Farmers Through IVR and Voice-To-Text Technology." In 2025 5th International Conference on Pervasive Computing and Social Networking (ICPCSN). IEEE, 2025. https://doi.org/10.1109/icpcsn65854.2025.11035483.

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Gersten, Wendy, Rüdiger Wirth, and Dirk Arndt. "Predictive modeling in automotive direct marketing." In the sixth ACM SIGKDD international conference. ACM Press, 2000. http://dx.doi.org/10.1145/347090.347174.

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Kececi, Sinan, Eyup Erkan Ozbek, Mustafa Sertac Turkel, et al. "Target audience selection for direct marketing." In 2018 26th Signal Processing and Communications Applications Conference (SIU). IEEE, 2018. http://dx.doi.org/10.1109/siu.2018.8404677.

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Tkachenko, Yegor, Mykel J. Kochenderfer, and Krzysztof Kluza. "Customer Simulation for Direct Marketing Experiments." In 2016 IEEE International Conference on Data Science and Advanced Analytics (DSAA). IEEE, 2016. http://dx.doi.org/10.1109/dsaa.2016.59.

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Shih, Jen-Ying. "Cloud-oriented Direct Marketing Service Model." In the 2017 International Conference. ACM Press, 2017. http://dx.doi.org/10.1145/3092027.3092033.

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Kutty, Cheeniyil L., and Jayasree K. Prabhakaran. "Personalized direct marketing using digital publishing." In Electronic Imaging 2006, edited by Jan P. Allebach and Hui Chao. SPIE, 2006. http://dx.doi.org/10.1117/12.641162.

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Reports on the topic "Direct marketing"

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Feibel, Sam, Kelsi Stubblefield, and Andrew Bahrenburg. Direct marketing for agroforestry producers. USDA Forest Service, 2025. https://doi.org/10.2737/nac-an-27.

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Haight, Glenn. Calculating Profitability for a Direct Marketing Operation. Alaska Sea Grant College Program, 2010. http://dx.doi.org/10.4027/cpdmo.2010.

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Research Institute (IFPRI), International Food Policy. Performance of direct seed marketing pilot program in Ethiopia: Lessons for scaling-up. International Food Policy Research Institute, 2019. http://dx.doi.org/10.2499/p15738coll2.133289.

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Diamond, Adam. Facts on Direct-to-Consumer Food Marketing: Incorporating Data from the 2007 Census of Agriculture. U.S. Department of Agriculture, Agricultural Marketing Service, 2009. http://dx.doi.org/10.9752/ms035.05-2009.

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Kumar, Anjani, Vinay Kumar Sonkar, and Aditya K. S. The impact of Ethiopia’s direct seed marketing approach on smallholders’ access to seeds, productivity, and commercialization. International Food Policy Research Institute, 2021. http://dx.doi.org/10.2499/p15738coll2.134247.

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Bien, Amos, Martha Honey, Abigail Rome, and Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, 2007. http://dx.doi.org/10.18235/0010705.

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This guide is part of a series of practical, how-to handbooks on sustainable tourism certification. These handbooks are based on research and reports done by the Center on Ecotourism and Sustainable Development (CESD) and The International Ecotourism Society (TIES) as part of a certification project directed by the Rainforest Alliance and funded by the IDB/MIF.
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Arroyo-Almaraz, Isidoro, and Cliff Van-Wyk. Multicultural Marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-942-482-504-en.

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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti
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Benabed Merchán, Sara, and Noelia Gonzalo Hevia. LA EMOCIÓN COMO MOTOR ESTRATÉGICO EN LA SERVITIZACIÓN: UN ESTUDIO CONCEPTUAL DEL USO DEL MARKETING EN LA GENERACIÓN DE VALOR EXPERIENCIAL. Fundación Avanza, 2025. https://doi.org/10.60096/fundacionavanza/14602025.

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Me ha encantado la experiencia de hacer este artículo. El equipo de DACIU es increíble, desde el director, el presidente, hasta mi tutora. Agradezco mucho esta oportunidad; el proyecto superó mis expectativas por su gran equipo humano.
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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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